Digital marketing coordinator demographics and statistics in the US
Digital marketing coordinator demographics research summary. Zippia estimates digital marketing coordinator demographics and statistics in the United States by using a database of 30 million profiles. Our digital marketing coordinator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital marketing coordinators after extensive research and analysis:
- There are over 215,096 digital marketing coordinators currently employed in the United States.
- 58.7% of all digital marketing coordinators are women, while 41.3% are men.
- The average digital marketing coordinator age is 36 years old.
- The most common ethnicity of digital marketing coordinators is White (65.0%), followed by Asian (12.7%), Hispanic or Latino (12.1%) and Black or African American (5.1%).
- Digital marketing coordinators are most in-demand in New York, NY.
- The professional industry is the highest-paying for digital marketing coordinators.
- Hoboken, NJ pays an annual average wage of $59,480, the highest in the US.
- In 2022, women digital marketing coordinators earned 97% of what men earned.
- 10% of all digital marketing coordinators are LGBT.
- Delaware is the best state for digital marketing coordinators to live.
- Digital marketing coordinators are 68% more likely to work at private companies in comparison to public companies.
On this page
Digital marketing coordinator demographics by:
Digital marketing coordinator gender statistics
58.7% of digital marketing coordinators are women and 41.3% of digital marketing coordinators are men.
- Female, 58.7%
- Male, 41.3%
Digital marketing coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
Digital marketing coordinator gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$49,646
Female income
$48,096
Digital marketing coordinator gender ratio over time
This data breaks down the percentage of men and women in digital marketing coordinator positions over time. Currently, 58.7% of digital marketing coordinators are female.
Digital marketing coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 49.65% | 50.35% |
| 2011 | 47.18% | 52.82% |
| 2012 | 47.42% | 52.58% |
| 2013 | 43.96% | 56.04% |
| 2014 | 44.00% | 56.00% |
| 2015 | 46.16% | 53.84% |
| 2016 | 45.40% | 54.60% |
| 2017 | 45.36% | 54.64% |
| 2018 | 44.40% | 55.60% |
| 2019 | 43.05% | 56.95% |
| 2020 | 40.60% | 59.40% |
| 2021 | 41.31% | 58.69% |
Digital marketing coordinator related jobs gender ratio
We compared digital marketing coordinators with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Marketing Coordinator | 41% | 59% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital marketing coordinator demographics by race
The most common ethnicity among digital marketing coordinators is White, which makes up 65.0% of all digital marketing coordinators. Comparatively, 12.7% of digital marketing coordinators are Asian and 12.1% of digital marketing coordinators are Hispanic or Latino.
- White, 65.0%
- Asian, 12.7%
- Hispanic or Latino, 12.1%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Digital marketing coordinator race
| Digital marketing coordinator race | Percentages |
|---|---|
| White | 65.0% |
| Asian | 12.7% |
| Hispanic or Latino | 12.1% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Digital marketing coordinator race and ethnicity over time
See how digital marketing coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital marketing coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.92% | 5.27% | 10.46% | 8.55% |
| 2011 | 72.22% | 5.27% | 10.89% | 9.51% |
| 2012 | 72.28% | 5.47% | 10.18% | 9.74% |
| 2013 | 72.04% | 5.69% | 9.63% | 9.77% |
| 2014 | 72.37% | 5.11% | 10.80% | 9.21% |
| 2015 | 71.32% | 4.69% | 11.10% | 9.91% |
| 2016 | 69.55% | 5.86% | 11.32% | 10.81% |
| 2017 | 69.52% | 5.72% | 11.39% | 10.43% |
| 2018 | 68.83% | 5.38% | 11.40% | 11.01% |
| 2019 | 69.16% | 5.28% | 11.61% | 11.07% |
| 2020 | 67.26% | 4.73% | 11.69% | 11.94% |
| 2021 | 64.98% | 5.08% | 12.71% | 12.12% |
Digital marketing coordinator wage gap by race
According to our data, asian digital marketing coordinators have the highest average salary compared to other ethnicities. Black or african american digital marketing coordinators have the lowest average salary at $47,108.
| Ethnicity | Salary |
|---|---|
| Unknown | $48,826 |
| White | $50,097 |
| Black or African American | $47,108 |
| Asian | $53,107 |
| Hispanic or Latino | $49,285 |
Average digital marketing coordinator age
See how the average age of digital marketing coordinators varies based on ethnicity and gender.
Male
Female
Digital marketing coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital marketing coordinator age breakdown
The average age of digital marketing coordinators is 30-40 years years old, representing 35% of the digital marketing coordinator population.
Digital marketing coordinator age breakdown
| Digital Marketing Coordinator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital marketing coordinator educational attainment
The most common degree for digital marketing coordinators is bachelor's degree, with 86% of digital marketing coordinators earning that degree. The second and third most common degree levels are master's degree degree at 7% and master's degree degree at 6%.
- Bachelor's, 86%
- Master's, 7%
- Associate, 6%
- High School Diploma, 1%
- Other Degrees, 0%
Digital marketing coordinators by degree level
| Digital marketing coordinator degree | Percentages |
|---|---|
| Bachelor's | 86% |
| Master's | 7% |
| Associate | 6% |
| High School Diploma | 1% |
| Other Degrees | 0% |
Digital marketing coordinator jobs you might like
Digital marketing coordinator wage gap by degree level
According to the data, digital marketing coordinators with a Doctorate degree earn more than those without, at $57,091 annually. With a Master's degree, digital marketing coordinators earn a median annual income of $56,683 compared to $51,231 for digital marketing coordinators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $56,683 |
| Bachelor's Degree | $51,231 |
| Doctorate Degree | $57,091 |
Digital marketing coordinator employment statistics
Most digital marketing coordinators work for a private in the media industry.
Company size where digital marketing coordinators work
Below, you can see the size of companies where digital marketing coordinators work.
Digital marketing coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 13% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 16% |
Digital marketing coordinator jobs by company type
Employees with the digital marketing coordinator job title have their preferences when it comes to working for a company. For instance, most digital marketing coordinators prefer to work at private companies over public companies.
Digital marketing coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 23% |
| Private | 68% |
| Government | 1% |
Digital marketing coordinator jobs by industry
The most common industries for digital marketing coordinators are media, retail and professional.
Digital marketing coordinator industry statistics
| Industry | Percentages |
|---|---|
| Media | 20% |
| Retail | 10% |
| Professional | 8% |
| Manufacturing | 7% |
| Hospitality | 6% |
| Non Profits | 6% |
| Fortune 500 | 6% |
| Education | 6% |
| Technology | 6% |
| Health Care | 5% |
| Finance | 3% |
| Start-up | 3% |
| Internet | 2% |
| Transportation | 2% |
| Automotive | 2% |
| Construction | 2% |
| Real Estate | 2% |
| Government | 1% |
| Utilities | 1% |
| Energy | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
Digital marketing coordinator turnover and employment statistics
Digital marketing coordinator unemployment rate over time
The unemployment rate for digital marketing coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital marketing coordinator unemployment rate by year
| Year | Digital marketing coordinator unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital marketing coordinator tenure
The average digital marketing coordinator stays at their job for 1-2 years, based on the 1,248 digital marketing coordinators resumes in Zippia's database.
Digital marketing coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 28% |
| 1-2 years | 29% |
| 3-4 years | 10% |
| 5-7 years | 24% |
| 8-10 years | 6% |
| 11+ years | 3% |
Digital marketing coordinator LGBT ratio compared to similar jobs
Review the percent of digital marketing coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Senior Logistics Analyst | 8.65% | 25,034 |
| Assistant To Human Resources Director | 8.93% | 2,473 |
| Digital Marketing Coordinator | 10.00% | - |
| Customs Entry Writer | 11.05% | 15,002 |
| Design Project Inspector | 11.64% | 66,060 |
| Fundraising Coordinator | 19.25% | 19,121 |
Similar digital marketing coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Senior Logistics Analyst | 8.65% | 25,034 |
| Assistant To Human Resources Director | 8.93% | 2,473 |
| Customs Entry Writer | 11.05% | 15,002 |
| Design Project Inspector | 11.64% | 66,060 |
| Fundraising Coordinator | 19.25% | 19,121 |
Foreign languages spoken by digital marketing coordinators
The most common foreign language among digital marketing coordinators is Spanish at 42.7%. The second-most popular foreign language spoken is French at 12.0% and Mandarin is the third-most popular at 6.7%.
- Spanish, 42.7%
- French, 12.0%
- Mandarin, 6.7%
- Korean, 6.7%
- Italian, 5.3%
- Other, 26.6%
Digital marketing coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.7% |
| French | 12.0% |
| Mandarin | 6.7% |
| Korean | 6.7% |
| Italian | 5.3% |
| Other | 26.6% |
