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The differences between digital marketing coordinators and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing coordinator, becoming a communications coordinator takes usually requires 2-4 years. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Digital Marketing Coordinator | Communications Coordinator | |
| Yearly salary | $50,405 | $47,075 |
| Hourly rate | $24.23 | $22.63 |
| Growth rate | 19% | 8% |
| Number of jobs | 93,383 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Digital marketing coordinators and communications coordinators have different pay scales, as shown below.
| Digital Marketing Coordinator | Communications Coordinator | |
| Average salary | $50,405 | $47,075 |
| Salary range | Between $37,000 And $67,000 | Between $34,000 And $63,000 |
| Highest paying City | Hoboken, NJ | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | Microsoft |
| Best paying industry | Professional | Government |
There are a few differences between a digital marketing coordinator and a communications coordinator in terms of educational background:
| Digital Marketing Coordinator | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital marketing coordinators' and communications coordinators' demographics:
| Digital Marketing Coordinator | Communications Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |