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The differences between digital marketing coordinators and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Marketing Coordinator | Digital Marketing Specialist | |
| Yearly salary | $50,405 | $60,359 |
| Hourly rate | $24.23 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital marketing coordinators and digital marketing specialists have different pay scales, as shown below.
| Digital Marketing Coordinator | Digital Marketing Specialist | |
| Average salary | $50,405 | $60,359 |
| Salary range | Between $37,000 And $67,000 | Between $44,000 And $81,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Salinas Valley Memorial Healthcare System | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a digital marketing coordinator and a digital marketing specialist in terms of educational background:
| Digital Marketing Coordinator | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and digital marketing specialists' demographics:
| Digital Marketing Coordinator | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |