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The differences between digital marketing coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Digital Marketing Coordinator | Marketing Consultant | |
| Yearly salary | $50,405 | $70,593 |
| Hourly rate | $24.23 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Digital marketing coordinators and marketing consultants have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Consultant | |
| Average salary | $50,405 | $70,593 |
| Salary range | Between $37,000 And $67,000 | Between $44,000 And $112,000 |
| Highest paying City | Hoboken, NJ | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Salinas Valley Memorial Healthcare System | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a digital marketing coordinator and a marketing consultant in terms of educational background:
| Digital Marketing Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing consultants' demographics:
| Digital Marketing Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |