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The differences between digital marketing coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $50,405 average annual salary of a digital marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Digital Marketing Coordinator | Marketing Specialist | |
| Yearly salary | $50,405 | $54,942 |
| Hourly rate | $24.23 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Digital marketing coordinators and marketing specialists have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Specialist | |
| Average salary | $50,405 | $54,942 |
| Salary range | Between $37,000 And $67,000 | Between $36,000 And $82,000 |
| Highest paying City | Hoboken, NJ | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Salinas Valley Memorial Healthcare System | |
| Best paying industry | Professional | Technology |
There are a few differences between a digital marketing coordinator and a marketing specialist in terms of educational background:
| Digital Marketing Coordinator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing specialists' demographics:
| Digital Marketing Coordinator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |