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The differences between digital marketing coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Digital Marketing Coordinator | Media Coordinator | |
| Yearly salary | $50,405 | $47,471 |
| Hourly rate | $24.23 | $22.82 |
| Growth rate | 19% | 8% |
| Number of jobs | 93,383 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 82% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Digital marketing coordinators and media coordinators have different pay scales, as shown below.
| Digital Marketing Coordinator | Media Coordinator | |
| Average salary | $50,405 | $47,471 |
| Salary range | Between $37,000 And $67,000 | Between $34,000 And $64,000 |
| Highest paying City | Hoboken, NJ | Urban Honolulu, HI |
| Highest paying state | Delaware | Hawaii |
| Best paying company | Salinas Valley Memorial Healthcare System | The Joffrey Ballet |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital marketing coordinator and a media coordinator in terms of educational background:
| Digital Marketing Coordinator | Media Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 82% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital marketing coordinators' and media coordinators' demographics:
| Digital Marketing Coordinator | Media Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |