How to hire a digital marketing coordinator

How to hire a digital marketing coordinator, step by step

Here's a step-by-step digital marketing coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital marketing coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital marketing coordinator
• Step 8: Go through the hiring process checklist

What does a digital marketing coordinator do?

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1. Identify your hiring needs

   The digital marketing coordinator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A digital marketing coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, digital marketing coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of digital marketing coordinator salaries for various roles:

   Type of Digital Marketing Coordinator	Description	Hourly rate
   Digital Marketing Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$17-32
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Email Marketing
   • Google Analytics
   • WordPress
   • Marketing Campaigns
   • Social Media Marketing
   • Instagram
   • HTML
   • Twitter
   • Email Campaigns
   • Facebook ADS
   • Google Adwords
   • CRM
   • Media Management

   Check all skills

   Responsibilities:

   • Implement & manage the Google Adsense campaign for this site.
   • Manage website content through custom CMS updating restaurant, retail and room information to promote changes and promotions.
   • Manage and analyze e-commerce data.
   • Manage social media communications via LinkedIn.
   • Manage online presence including Facebook and Instagram.
   • Manage strategy and implementation of Hubspot marketing automation.

   More digital marketing coordinator duties

3. Make a budget

   Including a salary range in your digital marketing coordinator job description helps attract top candidates to the position. A digital marketing coordinator salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a digital marketing coordinator in West Virginia may be lower than in Delaware, and an entry-level digital marketing coordinator usually earns less than a senior-level digital marketing coordinator. Additionally, a digital marketing coordinator with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average digital marketing coordinator salary

   $50,405yearly

   $24.23 hourly rate

   ---

   Entry-level digital marketing coordinator salary

   $37,000 yearly salary

   Updated December 19, 2025

   Average digital marketing coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Jersey	$59,480	$29
   2	Washington	$58,822	$28
   3	New York	$57,376	$28
   4	California	$56,589	$27
   5	District of Columbia	$54,536	$26
   6	Georgia	$53,632	$26
   7	Massachusetts	$53,287	$26
   8	North Carolina	$50,153	$24
   9	Oregon	$50,031	$24
   10	Maryland	$49,905	$24
   11	Minnesota	$49,573	$24
   12	Colorado	$49,464	$24
   13	Arizona	$47,691	$23
   14	Ohio	$47,206	$23
   15	Illinois	$47,182	$23
   16	Texas	$46,913	$23
   17	Missouri	$46,707	$22
   18	Utah	$45,685	$22
   19	Florida	$42,472	$20
   20	Kansas	$40,041	$19

   Average digital marketing coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Salinas Valley Health	$63,607	$30.58
   2	VF	$62,223	$29.91	9
   3	North Arkansas Regional Medical Center	$61,776	$29.70
   4	The New York Academy of Sciences	$59,176	$28.45
   5	Ilitch Holdings	$58,594	$28.17
   6	Pacific Legal Foundation	$58,442	$28.10
   7	Ibuypower	$57,962	$27.87
   8	Arrow Electronics	$57,909	$27.84	58
   9	Rice Lake Weighing Systems	$57,857	$27.82
   10	Daltile	$57,718	$27.75	1
   11	Valley Metro	$56,017	$26.93
   12	Trek Bicycle	$55,642	$26.75
   13	Square Enix	$55,056	$26.47
   14	Ameriprise Financial	$55,000	$26.44	6
   15	Beasley Media Group	$54,962	$26.42	15
   16	Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing P.c. Or Aza	$54,931	$26.41	3
   17	Living Spaces Furniture	$54,873	$26.38	1
   18	Globe Life	$54,848	$26.37	1
   19	Internet Brands	$54,751	$26.32	6
   20	Michigan Technological University	$54,651	$26.27

4. Writing a digital marketing coordinator job description

   A digital marketing coordinator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a digital marketing coordinator job description:

   Digital marketing coordinator job description example

   We are looking for a digital marketing coordinator for a leading commercial real estate investment sales team in the Ventura office of Marcus & Millichap, the largest real estate investment brokerage firm in the U.S. Potential candidates should have experience with digital marketing and social media, and strong written verbal communication skills. Candidate should be comfortable working in a busy, entrepreneurial sales environment.
   
   Qualifications: Commercial Real Estate Experience is a plus, but not required Brand Development Experience - Social Media MarketingSignificant experience with Adobe Creative Suite, especially InDesign required Excellent verbal and written communication skills Ability to effectively work and interact with team members and clients Extraordinary attention to detail Strong organizational and problem-solving skills Must have a solid grasp of fundamental concepts of print and graphic design principles Basic project management, editing, and writing skills required Collaborative, proactive, approachable, flexible, with a strong desire to learn and grow
   
   Responsibilities: Becoming a valuable team member working closing with agents and existing marketing team Preparing marketing materials Manage Team website Social media content creation and implementationE-mail marketing campaigns Create print and digital media ads Prepare and coordinate client events Aid in Brand Development
   
   Our mission is to help our clients create and preserve wealth by providing the best real estate investment sales, financing, research, and advisory services available.
   
   Founded in 1971, Marcus & Millichap (NYSE: MMI) is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services, with nearly 2,000 investment sales and financing professionals in 80+ offices throughout the United States and Canada.
   
   Marcus & Millichap closes more transactions than any other real estate investment brokerage firm in the nation. In 2021, the firm closed 13,255 transactions with a sales volume of approximately $84.4 billion.
   
   The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area; the industry's most comprehensive investment research; a long-standing culture of information sharing; relationships with the largest pool of qualified investors; and state-of-the-art technology that matches buyers and sellers.
   Marcus & Millichap provides equal employment opportunities to all employees and applicants for employment without discrimination with regard to race, religious belief (including dress or grooming practices), color, sex, sex stereotype, pregnancy, childbirth or related medical conditions (including breast feeding), age, national origin, ancestry, sexual orientation, gender identification and expression, transgender status, physical or mental disability, medical condition, genetic characteristics, genetic information, family care, marital status, enrollment in any public assistance program, status as military, a veteran or qualified disabled veteran, status as an unpaid intern or volunteer, or any other classification protected by law. We also prohibit discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. In addition to federal law requirements, Marcus & Millichap complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

   Copy this example

   

5. Post your job

   There are a few common ways to find digital marketing coordinators for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find digital marketing coordinator candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with digital marketing coordinator candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital marketing coordinator

   Once you've found the digital marketing coordinator candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new digital marketing coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a digital marketing coordinator?