What does a digital marketing coordinator do?
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
Digital marketing coordinator responsibilities
Here are examples of responsibilities from real digital marketing coordinator resumes:
- Implement & manage the Google Adsense campaign for this site.
- Manage website content through custom CMS updating restaurant, retail and room information to promote changes and promotions.
- Manage and analyze e-commerce data.
- Manage social media communications via LinkedIn.
- Manage online presence including Facebook and Instagram.
- Manage strategy and implementation of Hubspot marketing automation.
- Update and maintain current websites via WordPress, HTML, CSS, PHP and JavaScript when applicable.
- Create and deploy mass email campaigns using Pardot.
- Consult clients with commercial and viral marketing content via YouTube.
- Deliver production ready graphics in various forms including HTML for all marketing assets.
- Research new CMS (Magento/EE) and transition all content and assets to new platform.
- Design and programme HTML email templates and custom landing pages for retail & wholesale digital campaigns.
- Used PowerPoint to integrate feedback and modify the campaign to meet the needs of the organization.
- Update and create pages on the brand website for blog, partner sections, and sweepstakes on WordPress.
- Produce videos for company YouTube channel, contributing author to company blog, and host a podcast series.
Digital marketing coordinator skills and personality traits
We calculated that 26% of Digital Marketing Coordinators are proficient in Digital Marketing, Email Marketing, and Google Analytics. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Digital Marketing Coordinators that have these skills listed on their resume here:
- Digital Marketing, 26%
Organized bi-weekly and monthly Digital Marketing and Technology meetings to discuss digital initiatives and enhance teamwork between departments.
- Email Marketing, 6%
Managed digital tactics for affiliate communications program, launched B2B website and initiated email marketing program.
- Google Analytics, 5%
Manage Google analytics/social media tracking.
- WordPress, 5%
Use WordPress on a daily basis to manage a personal blog in the dog niche.
- Marketing Campaigns, 4%
Demonstrated ability to engage with managers and sales personnel to brainstorm ideas for innovative marketing campaigns.
- Social Media Marketing, 3%
Communicate cross-functionally to support both Merchandise Marketing and Content team initiatives through social media Marketing Coordinator.
Common skills that a digital marketing coordinator uses to do their job include "digital marketing," "email marketing," and "google analytics." You can find details on the most important digital marketing coordinator responsibilities below.
Detail oriented. One of the key soft skills for a digital marketing coordinator to have is detail oriented. You can see how this relates to what digital marketing coordinators do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a digital marketing coordinator resume shows how digital marketing coordinators use detail oriented: "complete detailed analysis and interpretation of critical data and metrics to identify greatest roi through social media opportunities. "
Analytical skills. Another essential skill to perform digital marketing coordinator duties is analytical skills. Digital marketing coordinators responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Digital marketing coordinators also use analytical skills in their role according to a real resume snippet: "analyze data from various social platforms to provide bi-weekly update reports and presentations to cfo on ongoing marketing strategies. "
Communication skills. digital marketing coordinators are also known for communication skills, which are critical to their duties. You can see how this skill relates to digital marketing coordinator responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A digital marketing coordinator resume example shows how communication skills is used in the workplace: "designed, constructed, deployed and analyzed multiple html based newsletters for internal and external communication conveyed through constant contact. "
The three companies that hire the most digital marketing coordinators are:
- NBCUniversal4 digital marketing coordinators jobs
- Paramount4 digital marketing coordinators jobs
- PacificSource Health Plans3 digital marketing coordinators jobs
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Digital marketing coordinator vs. Social media assistant
A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.
There are some key differences in the responsibilities of each position. For example, digital marketing coordinator responsibilities require skills like "digital marketing," "email marketing," "wordpress," and "marketing campaigns." Meanwhile a typical social media assistant has skills in areas such as "facebook," "photography," "video content," and "hootsuite." This difference in skills reveals the differences in what each career does.
Social media assistants earn the highest salaries when working in the education industry, with an average yearly salary of $44,824. On the other hand, digital marketing coordinators are paid more in the professional industry with an average salary of $54,648.The education levels that social media assistants earn slightly differ from digital marketing coordinators. In particular, social media assistants are 0.3% more likely to graduate with a Master's Degree than a digital marketing coordinator. Additionally, they're 0.0% more likely to earn a Doctoral Degree.Digital marketing coordinator vs. Marketing executive
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
In addition to the difference in salary, there are some other key differences worth noting. For example, digital marketing coordinator responsibilities are more likely to require skills like "email marketing," "wordpress," "social media marketing," and "facebook ads." Meanwhile, a marketing executive has duties that require skills in areas such as "product development," "sales strategies," "seo," and "sales presentations." These differences highlight just how different the day-to-day in each role looks.
Marketing executives earn a higher average salary than digital marketing coordinators. But marketing executives earn the highest pay in the retail industry, with an average salary of $80,121. Additionally, digital marketing coordinators earn the highest salaries in the professional with average pay of $54,648 annually.Average education levels between the two professions vary. Marketing executives tend to reach higher levels of education than digital marketing coordinators. In fact, they're 7.3% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital marketing coordinators in the next 3-5 years?
Digital marketing coordinator vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital marketing coordinator resumes include skills like "email marketing," "wordpress," "social media marketing," and "facebook ads," whereas a marketing internship is more likely to list skills in "facebook," "event planning," "administrative tasks," and "data analysis. "
Marketing interns earn the highest salary when working in the technology industry, where they receive an average salary of $33,333. Comparatively, digital marketing coordinators have the highest earning potential in the professional industry, with an average salary of $54,648.Most marketing interns achieve a similar degree level compared to digital marketing coordinators. For example, they're 0.8% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Digital marketing coordinator vs. Marketing communications assistant
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Even though a few skill sets overlap between digital marketing coordinators and marketing communications assistants, there are some differences that are important to note. For one, a digital marketing coordinator might have more use for skills like "digital marketing," "email marketing," "wordpress," and "marketing campaigns." Meanwhile, some responsibilities of marketing communications assistants require skills like "facebook," "customer database," "event planning," and "travel arrangements. "
In general, marketing communications assistants earn the most working in the finance industry, with an average salary of $69,542. The highest-paying industry for a digital marketing coordinator is the professional industry.marketing communications assistants reach similar levels of education compared to digital marketing coordinators, in general. The difference is that they're 0.9% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.Types of digital marketing coordinator
Updated January 8, 2025











