Digital marketing manager jobs in Abington, PA - 619 jobs
All
Digital Marketing Manager
Digital Product Manager
Digital Marketing Specialist
Advertising Manager
Marketing Analytics Manager
Director Of Digital Marketing
Associate Product Marketing Manager
Senior Global Marketing Manager
Brand Marketing Manager
Events Marketing Manager
Digital Director
Digital Marketing Consultant
Digital Marketing Analyst
Digital Marketing Associate
Mgr, Advertising
Fox & Roach/Trident Limited Partnership
Digital marketing manager job in Devon, PA
Purpose of Job
The Advertising Manager is responsible for the operational management of all advertising programs including new product development and enhancements to existing programs and vendor relations. Also responsible for championing key initiatives for product development, implementation, and ongoing training. Additionally, responsible for the production management of the Home Buyers Guide or other real estate magazines.
Job Duties and Responsibilities
(Essential Job Functions)
Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
Coordinate all advertising and print media within intended deadlines. Develop project plans, provide direction and coordinate project activities associated with advertising. (40%)
Supervise staff to ensure that projects are done well and on time. Analyze staff needs to successfully carry out any new or existing programs. Establish and maintain a positive, healthy working atmosphere. Perform supervisory activities, including employee safety, selection and development of employees, employee counseling and motivation, and salary administration. Assist in the administration of the department budget and reporting the work performed within the department. (25%)
Assist in design, production and implementation of all marketing programs and campaigns. (10%)
Continually monitor and report to management on utilization of current and new advertising programs and provide the management team with regular participation updates. (10%)
Ensure that all advertising and marketing programs are being adequately promoted in all communication mediums to the sales associates and consumers. (10%)
Create support pieces for sales associates and management to promote utilization of existing programs. (5%)
Perform any additional responsibilities as requested or assigned. (0 - 5%)
Performance Expectations
Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
Establish and maintain positive and productive work relationships with all staff, customers and business partners.
Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
Education:
Bachelor's degree in marketing, communications, business administration or related field; or equivalent work experience.
Experience:
Two years of advertising experience, with an emphasis in print media.
Experience in a senior technical/leadership role.
Knowledge and Skills:
Strong personal computer skills; proficiency in PowerPoint and Word.
Effective oral and written communication skills, including presentation skills.
Effective interpersonal skills and leadership abilities.
Effective analytical, problem-solving and decision-making skills.
Project management skills; ability to prioritize and handle multiple tasks and projects concurrently. Ability to work within tight deadline environment.
We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer
$60k-94k yearly est. 4d ago
Looking for a job?
Let Zippia find it for you.
Associate Product Marketing Manager
Boiron USA
Digital marketing manager job in Newtown, PA
Associate Product MarketingManager at Boiron USA
Hybrid Schedule - 3 days in office 2 from home.
Must be able to commute to Newtown Square, PA
What does Boiron Do?
For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.
What would you be doing as a Associate Product MarketingManager?
The Associate Product Manager supports the planning, execution, and analysis of marketing initiatives for assigned brands and categories. This role partners closely with the Senior Product MarketingManager to help develop strategy, coordinate cross-functional activities, execute marketing tactics, and provide business insights that guide decision-making. The APM may manage smaller or primary brands or subsets of the portfolio with oversight, while contributing to innovation, sales support, and operational alignment.
But what does this role really do?
Brand & Portfolio Support
Support the Senior Product MarketingManager across all facets of brand planning, execution, and analysis.
Assist with development of marketing strategies, calendars, and budgets for assigned categories under the senior product marketingmanager's guidance.
Brand Ownership
Manage assigned brands or product subsets with oversight from the Senior Product MarketingManager, ensuring day-to-day execution and alignment with brand strategy.
Campaign & Channel Execution
Partner with Public Relations, Social, Digital, and Creative teams to support execution of awareness-building and conversion-driving programs.
Work with Sales teams to support development of channel-specific materials and retail activation.
New Product Development
Assist with new product development in partnership with global headquarters, tracking milestones and communicating progress internally.
Contribute to development of launch materials, sales tools, and marketing assets.
Project & Vendor Coordination
Managemarketing material requests with the creative team; support operational coordination such as vendor tasks and materials updates.
Market & Business Analysis
Conduct marketplace, category, and sales analyses using internal and external tools; provide insights and recommendations to the team.
Team Participation
Serve as an active contributor in team discussions, providing informed points of view and supporting decisions with data.
Other duties as assigned.
You would be a great fit if you have the following...
Education: Bachelor's degree in marketing, Advertising, or related field.
Enthusiastic team player with a positive attitude; ability to work with various departments within the organization
3+ years of experience in Marketing, product management or brand management
Experience with consumer-packaged goods is ideal but not required
Self-starter capable of delivering on goals with minimal supervision
Ability to stay organized and work on numerous projects concurrently
Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
Ability to travel domestic as needed. 5-6 trips annually, which may include overnight and/or weekend travel
Work under deadline pressure and meet timelines.
Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
Ability to analyze, interpret, and disseminate information.
Must demonstrate personal integrity & honesty.
$86k-125k yearly est. 3d ago
Director, Digital Infrastructure Building Solutions
Ppg Architectural Finishes 4.4
Digital marketing manager job in Philadelphia, PA
PPG IndustriesUnited States or Canada
We are seeking a dynamic and strategic Director to lead and accelerate growth in the data center and related infrastructure markets across the Americas. This senior leadership role requires a proven growth driver with deep knowledge of the infrastructure and construction industries and a strong track record of building and leading high-performing teams. The successful candidate will oversee a team of key account managers, engineers and project managers responsible for engaging with owners, architects, engineering firms, and general contractors involved in data center projects.
The Director will be instrumental in building customer intimacy throughout the contract chain, ensuring PPG products are specified in project designs, and driving commercialization at the fabricator and applicator levels. This role demands a strategic thinker with excellent relationship-building skills, technical expertise, and the ability to influence multiple stakeholders to achieve aggressive growth targets in a highly matrixed organization.
Key Responsibilities
Utilize strong executive presence (up through SVP/CEO) to lead key stakeholder meetings
Spearhead development of a comprehensive, multi-year growth strategy for data center capture and related infrastructure markets in the , aligned with corporate objectives.
Lead, mentor, and manage a cross-functional team of key account managers and engineers to maximize market penetration and customer engagement.
Build and maintain strong relationships with key stakeholders including data center owners, architects, engineering firms, general contractors, fabricators, and applicators.
Drive specification of PPG products in data center projects by influencing design and procurement decisions early in the project lifecycle.
Collaborate closely with sales, marketing, product development, and operations teams to ensure seamless commercialization and delivery of solutions on-time, in full.
Monitor market trends, competitive landscape, and customer needs to identify new business opportunities and areas for innovation.
Establish and maintain customer intimacy programs to deepen engagement and loyalty throughout the contract chain.
Develop and manage budgets, forecasts, and performance metrics to ensure achievement of growth targets.
Represent PPG at industry events, conferences, and trade shows to enhance brand visibility and thought leadership.
Qualifications
Bachelor's degree in Engineering, Business, or a related field; MBA or advanced degree preferred.
Minimum 10-15 years of progressive leadership experience in the data center, construction, or related infrastructure sectors.
Proven track record of driving significant revenue growth and market expansion in complex B2B environments.
Strong technical understanding of data center infrastructure, construction processes, and product specification cycles.
Demonstrated ability to lead and develop high-performing teams across multiple disciplines.
Exceptional relationship-building, negotiation, and communication skills.
Strategic mindset with strong analytical and problem-solving capabilities.
Willingness to travel frequently across the US and Canada (30%+)
Experience working with general contractors, fabricators and applicators in a commercial environment is highly desirable.
About us:
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday - everyday.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit *********** and follow @ PPG on Twitter.
The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are "One PPG" to the world.
We trust our people every day, in every way.
We make it happen.
We run it like we own it.
We do better today than yesterday - everyday.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email ******************.
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
Benefits will be discussed with you by your recruiter during the hiring process.
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
**Who Are We?** Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
**Job Category**
Data Analytics, Marketing
**Compensation Overview**
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
**Salary Range**
$109,300.00 - $180,200.00
**Target Openings**
1
**What Is the Opportunity?**
At Travelers, we believe that data-driven decisions are essential to driving business success. We are seeking a Manager of Decision Science with deep experience in marketing to evaluate the impact of organic website traffic and content marketing strategies. This role sits at the intersection of advanced analytics and digitalmarketing, helping to optimize content effectiveness, engagement, and demand generation through actionable intelligence.
Reporting to the AVP of Marketing Analytics and Decision Science, you will leverage statistical modeling, machine learning, and performance measurement tools to assess the impact of SEO-driven content strategies. Your analyses will help will shape digitalmarketing decisions by providing clear, actionable insights that drive audience engagement and business growth.
**What Will You Do?**
+ Leverage Google Analytics 4 and related tools to measure and test organic performance and identify potential audience segments while distinguishing results from the influence of paid amplification.
+ Partner with the Content Marketing and SEO teams to refine organic KPIs and align with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization) KPIs and analytics to the mix.
+ Develop a deep understanding of the business to procure data for a specific analysis or prototypes for new data asset, while following coding best practices.
+ Develop a strong command of internal data sources, explore new and unstructured data sources to assess potential business value.
+ Determine and use appropriate techniques that may include diagnostic analysis, active monitoring and/or multivariate methods designed to answer business questions, test hypotheses, or assess impacts and results.
+ Explore and suggest new data and analytic tools, techniques and industry best practices to apply to business problems.
+ Apply appropriate visualization (charts, graphs, maps, etc.) to analytic insights so that they may be delivered to various audiences.
+ Interpret and communicate findings to key stakeholders. Recommend optimal business action based on balancing business constraints and analytical findings.
+ Leverage existing organizational partnerships across lines and functional teams to influence analytic outcomes.
+ Become a mentor or resource for less experienced analytic talent, onboard new employees and interns, and provide support for recruiting and talent assessment efforts.
**What Will Our Ideal Candidate Have?**
+ Bachelor's Degree in a STEM related field, or a Business School Master's Degree with a concentration in a technical or analytical field.
+ Four years of related data and analytic experience.
+ Experience using explanatory, diagnostic, and inferential techniques such as experimental design, hypothesis testing, clustering analysis, time series and other statistical modeling algorithms with the ability to decide the appropriate methodology for the purpose.
+ Experience working on large-scale multidimensional data using intermediate knowledge of open-source cloud-enabled analytical programming languages.
+ Manage multiple projects simultaneously and follow through to ensure timely completion.
+ Ability to foresee challenges and proactively look for ways to create more efficient processes for the business.
+ Excellent written and verbal communication skills with the ability to explain analyses and methodology with business partners.
+ Proactively build and own professional business relationships across the data & analytics community across the Enterprise.
**What is a Must Have?**
+ Bachelor's degree or three years of experience in data, analytics, engineering, science, technical analytical fields or relevant experience.
**What Is in It for You?**
+ **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
+ **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
+ **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
+ **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
+ **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
**Employment Practices**
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (*******************) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit ******************************************************** .
$109.3k-180.2k yearly 7d ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
ABOUT THE ROLE
We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
Ability to work collaboratively with cross-functional teams and senior leadership.
Potential travel domestically and/or internationally
Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. Auto-Apply 19d ago
Senior Brand Marketing Manager - Hotel
Philadelphia International Airport
Digital marketing manager job in Philadelphia, PA
Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand MarketingManager for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond.
We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.
We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with:
* Generous compensation package
* An exceptional benefit plan for eligible associates & your family members
* 401K matching program for eligible associates
* Discounts with our Crescent managed properties in North America for you & your family members
What will you be doing?
The Senior Brand MarketingManager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
This is a dynamic role at the intersection of hospitality, culture, and creativity- ideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution.
JOB SUMMARY
* Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
* Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
* Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking.
* Performance Analysis & Optimization
* Monitor brand health of our focus brands
* Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies.
* Conduct ad-hoc research to fill in gaps in consumer understanding.
* Stay abreast of industry trends, competitor activities, and consumer preferences.
* Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
* Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance.
What is required?
* Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
* Content strategy and creation, copywriting, photoshoots and video shoots
* Digital images, ads and messaging
* VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
* F&B activations and project management
* Sales support/client site tour creative
* Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
* Bachelor's degree in Marketing, Communications, Business, or a related field.
* Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience.
* Passionate about creating a genuine customer experience while achieving revenue objectives.
* Self-starting personality with an even disposition.
* Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
* Ability to solve problems quickly, think creatively, and manage multiple streams of work
* Excellent communication, interpersonal, and presentation skills
* Demonstrate ability to project manage complex initiatives from conception to successful execution.
* Must be willing to "pitch-in" and help co- workers with their job duties and be a team player.
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!
Our Differences Are What Make Us Great:
At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That's why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Source: Crescent Hotels & Resorts
$79k-114k yearly est. 2d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$97k-135k yearly est. 60d+ ago
TV Advertising Manager
Artech Information System 4.8
Digital marketing manager job in Philadelphia, PA
Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost.
Job Description
• Define, develop, and implement standard operational frameworks
• Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time
• Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way
• Have full understanding of all campaign reporting, reviews internally and externally on a regular basis.
• Simultaneously manages multiple campaigns for each programmer
• Liaison between programmer and all vendors - manage client expectations to be consistent with program sponsor and take corrective action to address gaps
• Contain and resolve issues within the program that do not require sponsor attention.
• Maintain communication with all stakeholders
• Consistent exercise of independent judgment and discretion in matters of significance.
• Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes
• Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting
• Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized
• Works with Account Manager and senior leadership team to support other advertising data initiatives
• Other duties and responsibilities as assigned
• Support on-boarded Programmers from a program management, data request and data product offering perspective
• Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch
• Provide customer support and manage day to day account management with all programmers
• Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise
• Work with internal teams to create repeatable reliable process and reporting outputs
• Create playbook for Programmers to understand process, procedures and timelines
EXPERIENCE NEEDED
• Bachelor's Degree or Equivalent
• Requires 5-7 years of related experience
• Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy
• Experience with Agency Planning or TV Sales in the Media and Advertising Industry
• Experience with Campaign Planning and post-campaign reporting
• Experience with market research/strategy, data visualization, and financial modeling for a Programmers
• Experience in applying data insights to TV planning and buying
• Knowledgeable with Set-top-box and watermark data analysis and reporting
• Excellent communication skills (oral and written) at multiple levels of the organization
• Core understanding of Advertising business and technologies that support it
• Domestic travel TBD (25%)
Top skills
1. campaign planning/ Post campaign reporting, campaign optimization
2. experience in advertising/media sales, media planning
3. knowledge of data insights
4. set top box experience
5. experience with bring your own data (BYOD)
6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused
Additional Information
If you are interested, please contact:
Sophia
************
$64k-91k yearly est. 60d+ ago
Digital Risk Advisory and Cybersecurity Associate #19428
Vanguard-Ip
Digital marketing manager job in Philadelphia, PA
Large GP Firm. BTI Consulting: Collaboration Award. Excellent Mentoring Programs. Highly ranked in Vault's lists of "Attorney Satisfaction" and "Quality of Life."
REQUIREMENTS The ideal candidate will have law firm or in-house privacy and cybersecurity breach response experience, or litigation experience with a demonstrated interest in privacy and cybersecurity breach response work, with an emphasis on the following attributes:
• Exceptional project management skills
• Awareness of data privacy and security laws
• Effective and persuasive writing and oral communication skills
• Ability to manage a fast-paced, complex workload while maintaining priorities and anticipating issues
• Motivation to learn and understand technology and forensic investigations, to be able to both effectively interact with technically-skilled individuals and distill key issues and findings for non-technical business team members
• The professional commitment and interpersonal skills necessary to succeed in a collaborative team environment
Desired experiences include advising on:
• Privacy and security obligations;
• State, federal, and international data security incident notification obligations; and
• Defending regulatory investigations related to privacy and security.
SUMMARY
Vanguard Intellectual Partners (Vanguard-IP) specializes in the placement of IP/Patent/Privacy professionals nationwide.
Our concentrated focus in these areas enables us to more deeply understand our clients' technical needs, and our candidates' individual talents and career interests. Our broad network of long-term client relationships gives us a competitive edge.
Our recruiters all have 10+ years of IP recruiting experience, and an exceptional record of success. We have superior knowledge of the IP job market, and offer trusted career advice for our candidates. We also have the resources and high-level contacts to get your resume noticed by the people who matter.
We look forward to speaking with you, and learning more about what you are seeking in your next opportunity.
CONFIDENTIALITY
At Vanguard-IP, we respect the confidentiality of every candidate who contacts us. Furthermore, we will always obtain expressed authorization before submitting your resume to any of our clients.
**Should you have an interest in exploring opportunities in another location, we have hundreds of openings in other markets. Please apply now and our team would be happy to review your information for this or other openings in your location of interest.
$44k-65k yearly est. Auto-Apply 60d+ ago
Events and Field Marketing Manager
Artera
Digital marketing manager job in Philadelphia, PA
Our Mission: Make healthcare #1 in customer service. What We Deliver: Artera, a SaaS leader in digital health, transforms patient experience with AI-powered virtual agents (voice and text) for every step of the patient journey. Trusted by 1,000+ provider organizations - including specialty groups, FQHCs, large IDNs and federal agencies - engaging 100 million patients annually. Artera's virtual agents support front desk staff to improve patient access including self-scheduling, intake, forms, billing and more. Whether augmenting a team or unleashing a fully autonomous digital workforce, Artera offers multiple virtual agent options to meet healthcare organizations where they are in their AI journey. Artera helps support 2B communications in 109 languages across voice, text and web. A decade of healthcare expertise, powered by AI.
Our Impact: Trusted by 1,000+ provider organizations - including specialty groups, FQHCs, large IDNs and federal agencies - engaging 100 million patients annually. Hear from our CEO, Guillaume de Zwirek, about why we are standing at the edge of the biggest technological shift in healthcare's history!
Our award-winning culture: Our award-winning culture: Since founding in 2015, Artera has consistently been recognized for its innovative technology, business growth, and named a top place to work. Examples of these accolades include: Inc. 5000 Fastest Growing Private Companies (2020, 2021, 2022, 2023, 2024); Deloitte Technology Fast 500 (2021, 2022, 2023, 2024, 2025); Built In Best Companies to Work For (2021, 2022, 2023, 2024, 2025, 2026). Artera has also been recognized by Forbes as one of “America's Best Startup Employers,” Newsweek as one of the “World's Best Digital Health Companies,” and named one of the top “44 Startups to Bet your Career on in 2024” by Business Insider.
ABOUT THE OPPORTUNITY
Artera is seeking a high-impact Events & Field MarketingManager to accelerate pipeline growth and strengthen brand trust across the healthcare industry. You'll design and execute in-person and virtual programs that engage decision-makers, amplify our market presence, and directly fuel revenue goals.
You'll coordinate and execute event strategy end-to-end - from customer summits to major industry conference activations - creating memorable experiences that unify our brand story and convert prospects into champions. Partnering closely with Sales, Brand & Comms, Revenue Operations, and Customer Success, you'll ensure every initiative delivers measurable ROI and positions Artera as the leader in agentic healthcare.
This is a player-coach role, meaning you bring strategic-thinking and know-how, and execute tactics yourself. This role is ideal for a marketer with a proven track record of blending creativity with accountability, and a passion for transforming healthcare through innovative, high-value experiences. Responsibilities
Strategic Field & Event Strategy: Own Artera's annual event calendar across external conferences and internal company-wide kickoffs, partnering with internal stakeholders.
End-to-End Event Execution: Lead planning and execution in all events including, sponsorships at industry events; Customer summits; Customer / VIP dinners; Regional field events, roadshows, partner activations and more.
Event Logistics & Financial Management: Oversee and manage event logistics including venue sourcing, contracts, budget, shipments, booth setup, technology needs, travel, and onsite execution. This includes a strong handle on contracting, negotiating, vendor management and budgeting / finances related to event spend.
Storytelling Alignment: Partnering with Brand Marketing to ensure events support business goals by telling the right stories about Artera, our products, our customers and the ROI we deliver. This includes prepping and coaching Artera team members so all speak from the same playbook during events.
Demand Gen, Sales & Pipeline: Partner closely with Demand Generation, Sales, and Revenue Operations to accelerate pipeline and ensure maximum engagement around every event - pre, during and post-event - ensuring events are pipeline producers.
Systems Management: Create and manage Salesforce campaigns for all aspects of events. Ensure rigorous lead capture, swift upload (within 24 hours), and efficient handoff processes, using Salesforce Campaigns as the central source of truth for all event-related activity.
Event Staff & Preparation: Lead all event-related staff preparation, training and questions, including host staff prep meetings and materials to ensure all team members attending events know their role, our story, our event schedule & meetings, how to capture leads, manage follow up and more.
Measurement and Revenue Accountability: Working with marketing and revenue operations, own and optimize event ROI reporting - what ROI did we achieve with each event, learnings and how to replicate moving forward.
Requirements
B2B Marketing Experience: 5-7 years of experience leading Event Marketing, ideally within SaaS or Healthcare.
Pipeline & ROI Impact: Proven track record of executing events that deliver highly measurable pipeline and ROI and are able to report this impact.
Cross Functional Collaboration: Exceptional collaboration and communication skills, with a history of driving alignment across Sales, Customer Success, and Marketing teams.
Technical & Financial Acumen: Fluency in Salesforce (Campaigns, Reporting, Attribution) is required, along with experience managing large budgets and project management tools.
Travel: Willingness to travel frequently (estimated 1-2 times per month) to ensure critical on-site presence and leadership.
Our Interview Process
We want this to be a fast, transparent, and mutually beneficial process. Here are the steps you can expect:
Introductory Call with Talent Acquisition (20-30 min): A quick chat to learn about your background, understand your career aspirations, and share detailed insight into the AE role, team structure, and our high-performance culture.
Hiring Manager Video Interview (30 min): A deeper conversation focused on your motivation, sales mindset, and demonstrating your potential for rapid growth within the AE function.
Take Home Project/Presentation & Marketing Video Interview (1 hour): A 30 minute, 1:1 video presentation with the VP of Marketing to see what it would be like working together, as well as a 30 minute, 1:1 video meeting with a member of the Marketing Team.
Cross Functional Partner Interview (30 min): Two, 15 minute video meetings with members of our Revenue Operations and Sales Teams to meet your cross functional partners and demonstrate what it would be like working together.
OUR APPROACH TO WORK LOCATIONArtera has hybrid office locations in Santa Barbara, CA, and Philadelphia (Wayne), PA, where team members typically come in three days a week. Specific frequency can vary depending on your team's needs, manager expectations and/or role responsibilities.
In addition to our U.S. office locations, we are intentionally building geographically concentrated teams in several key metropolitan areas, which we call our “Hiring Hubs.” We are currently hiring remote candidates located within the following hiring hubs:- Boston Metro Area, MA- Chicago Metro Area, IL- Denver Metro Area, CO- Kansas City Metro Area (KS/MO)- Los Angeles Metro Area, CA- San Francisco / Bay Area, CA- Seattle Metro Area, WA
This hub-based model helps us cultivate strong local connections and team cohesion, even in a distributed environment.
To be eligible for employment at Artera, candidates must reside in one of our hybrid office cities or one of the designated hiring hubs. Specific roles may call out location preferences when relevant.
As our hubs grow, we may establish local offices to further enhance in-person connection and collaboration. While there are no current plans in place, should an office open in your area, we anticipate implementing a hybrid model. Any future attendance expectations would be developed thoughtfully, considering factors like typical commute times and access to public transit, to ensure they are fair and practical for the local team.
WORKING AT ARTERA Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more! Career development - Manager development cohorts, employee development funds Generous time off - Company holidays, Winter & Summer break, and flexible time off Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.
EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENTArtera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.
Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind.
Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws. If you need an accommodation, please reach out to ************.
DATA PRIVACYArtera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy.
SECURITY REQUIREMENTSAll employees are responsible for protecting the confidentiality, integrity, and availability of the organization's systems and data, including safeguarding Artera's sensitive information such as, Personal identifiable Information (PII) and Protected Health Information (PHI). Those with specific security or privacy responsibilities must ensure compliance with organizational policies, regulatory requirements, and applicable standards and frameworks by implementing safeguards, monitoring for threats, reporting incidents, and addressing data handling risks or breaches.
$66k-90k yearly est. Auto-Apply 53d ago
Global Senior Manager Marketing, Mid Market
Vertex 4.7
Digital marketing manager job in King of Prussia, PA
MM Global Integrated Demand Program Lead
The Global Senior MarketingManager, Mid-Market is responsible for designing, executing, and optimizing annual integrated demand programs for the mid-market that drive pipeline growth and align with organizational goals. You will own the end-to-end lifecycle of demand generation initiatives, from strategic planning through execution and performance delivery, ensuring programs are tailored to diverse regions, audiences, and product ecosystems. This role reports into the VP Global Integrated Demand Programs
Key Responsibilities
Strategic Demand Program Planning:
Develop annual integrated demand programs incl. demand generation plans and demand strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
Own pipeline generation and the end-to-end program lifecycle - from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
Own the investment for the IDP, defining scope and investment levels (e.g., budget $, channel mix, country/language coverage) to guide campaign planning and resource allocation
Ensure programs are tailored for different regions, audience, buying lifecycle
Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand gen and demand extraction when pipeline targets are missed
Multi-Channel Campaign Management:
Ensure campaigns in demand programs are optimized for key segments, personas, and geographies.
Maintain consistent messaging across all channels, for internal comms and external marketing
Coordinate with digital media, social media, paid media, nurture emails and fields managers / partner marketing to provide comprehensive coverage throughout the buyer's journey
Ensure program budget is optimally utilized & provide input to budget allocation decisions and trade-offs
Cross-Functional Collaboration and Leadership:
Act as the primary liaison with leadership for designated IDP, presenting demand generation priorities and gathering and acting on feedback on performance and improvement areas
Maintain regular alignment with other IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
Interface with product, sales, and broader marketing teams to ensure demand programs align with future product launches and GTM/sales strategies
Work with Partner Marketing team and Partner organisation to receive inputs for demand programs / campaigns to be executed with or through partners and tailor/create draft demand gen collateral (e.g., campaigns in a box)
Conduct regular performance updates and interlock meetings to report on campaigns in IDP
Program Optimization and Performance Tracking:
Use appropriate analytics to continuously monitor & refine demand programs for better outcomes
Track & analyze performance data to enhance lead generation, scoring, and routing processes
Identify underperforming campaigns and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
Identify opportunities for automation, scalability, and process standardization to improve efficiency
Key Skills
Demand Programs Management
Ability to define demand program strategy that aligns with business goals and navigate trade-offs
Proven track record of managing complex projects and ensuring timely delivery
Strong stakeholder management skills; ability to build cooperative partnerships of trust
Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue
Marketing
Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements
SaaS-specific experience-knowing the unique pressures, buying cycles, and customer needs in the mid-market. engagement preferences and significant global B2B marketing experience in a technology solution context
Must have successfully carried demand / pipeline quotas before
Deep knowledge of Demand Generation and Extraction tactics
For Program Lead, experience in working with creating demand via marketplaces such as MSFT is essential as is
Keeping up to date with tech trends and mid-market business requirements helps align marketing messages and strategies.
Tech & Data
AI-first mindset in creating campaign strategy, reviewing pipeline health for the solution ecosystem
Data-driven decision-making with ability to utilize data to optimize program to support big picture business goals
Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.
Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule - better is the enemy of done. Don't spend hours when minutes are enough.
Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you're unsure, ask. Demonstrate unwavering support for decisions.
COMMENTS:
The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.
Pay Transparency Statement:
US Base Salary Range: $131,600.00 - $171,100.00
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements
.
$131.6k-171.1k yearly Auto-Apply 18d ago
Product Manager, Digital Experience
JG Wentworth
Digital marketing manager job in Chesterbrook, PA
JG Wentworth is transforming from a single-product legacy brand into a multi-solution financial platform that empowers everyday Americans to take control of their financial future. We're seeking a Product Manager, Digital Experience to lead the development, optimization, and performance of our digital experiences across the entire customer journey - from awareness and lead generation to onboarding and ongoing engagement.
This role will partner closely with product line General Managers, technology leadership, data science and UX/design teams to deliver best-in-class digital experiences that drive measurable business outcomes: improved conversion rates, increased lifetime value, and higher customer satisfaction.
Responsibilities
40% Strategy & Planning
* Develop a cohesive digital experience roadmap that aligns with JG Wentworth's multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings).
* Translate business goals and user needs into clear product strategies, hypotheses, and success metrics.
* Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention.
* Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities.
* Collaborate with engineering teams to facilitate execution of ideas.
* Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable.
* Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience.
40% Delivery & Execution
* Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences).
* Own the full lifecycle of initiatives - from problem discovery and requirements definition to post-launch analytics and continuous improvement.
* Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights.
* Regularly review metrics and proactively seek out new and improved date/mechanisms for visibility, ensuring your programs stays aligned with organization goals
* Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints.
* Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences.
20% Team & Stakeholder Leadership
* Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization.
* Advocate for customer-centric, data-informed decision making across the organization.
* Foster a culture of experimentation, continuous learning, and agile execution within the product team.
* Represent digital experience performance in senior leadership reviews and cross-functional planning sessions.
Qualifications
* 5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business.
* Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets.
* Proven ability to translate complex technical or analytical findings into clear business recommendations.
* Deep understanding of UX principles and customer journey mapping; experience working closely with design teams.
* Experience using voice of customer data to design a digital experience
* Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance.
* Excellent communication and stakeholder management skills, with a track record of influencing senior leaders.
* Passion for improving financial health and delivering digital experiences that empower customers.
Preferred Skills
* Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude).
* Familiarity with regulated financial products and compliance-driven environments.
* Demonstrated success leading through influence, without direct authority, building engagement, and partnering across organizations at the highest level, including engineering and design teams
* History of supporting decisions through business analysis and date, while supporting a balance with intuition and creativity
* Experience with conceptualizing complex interrelated applications and system platforms, as well as the ability to communicate those systems to non-technical team members and business partners
Success in This Role Looks Like
* Meaningful increases in key conversion rates and engagement metrics.
* Demonstrable impact on business KPIs through digital experimentation and optimization.
* Strong cross-functional trust with Product GMs, Tech, and UX.
* A digital experience that feels simple, intuitive, and distinctly "JG Wentworth."
The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.
Benefits:
* Full Medical/Vision/Dental Benefits
* 401K with Company Match
* Flexible Hybrid or Remote Schedule
* 15 Days PTO
* Paid Holidays
* An Unmatched Company Culture
* On-Site Gym & Gym Membership Reimbursement
* Monthly, Quarterly and Annual Bonuses
* Employee Referral Bonuses
* Public Transportation Discounts
* Company Happy Hours
* Business Casual Dress Code
Start building your career with J.G. Wentworth today!
J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.
* 5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business.
* Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets.
* Proven ability to translate complex technical or analytical findings into clear business recommendations.
* Deep understanding of UX principles and customer journey mapping; experience working closely with design teams.
* Experience using voice of customer data to design a digital experience
* Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance.
* Excellent communication and stakeholder management skills, with a track record of influencing senior leaders.
* Passion for improving financial health and delivering digital experiences that empower customers.
Preferred Skills
* Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude).
* Familiarity with regulated financial products and compliance-driven environments.
* Demonstrated success leading through influence, without direct authority, building engagement, and partnering across organizations at the highest level, including engineering and design teams
* History of supporting decisions through business analysis and date, while supporting a balance with intuition and creativity
* Experience with conceptualizing complex interrelated applications and system platforms, as well as the ability to communicate those systems to non-technical team members and business partners
Success in This Role Looks Like
* Meaningful increases in key conversion rates and engagement metrics.
* Demonstrable impact on business KPIs through digital experimentation and optimization.
* Strong cross-functional trust with Product GMs, Tech, and UX.
* A digital experience that feels simple, intuitive, and distinctly "JG Wentworth."
The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.
Benefits:
* Full Medical/Vision/Dental Benefits
* 401K with Company Match
* Flexible Hybrid or Remote Schedule
* 15 Days PTO
* Paid Holidays
* An Unmatched Company Culture
* On-Site Gym & Gym Membership Reimbursement
* Monthly, Quarterly and Annual Bonuses
* Employee Referral Bonuses
* Public Transportation Discounts
* Company Happy Hours
* Business Casual Dress Code
Start building your career with J.G. Wentworth today!
J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.
40% Strategy & Planning
* Develop a cohesive digital experience roadmap that aligns with JG Wentworth's multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings).
* Translate business goals and user needs into clear product strategies, hypotheses, and success metrics.
* Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention.
* Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities.
* Collaborate with engineering teams to facilitate execution of ideas.
* Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable.
* Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience.
40% Delivery & Execution
* Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences).
* Own the full lifecycle of initiatives - from problem discovery and requirements definition to post-launch analytics and continuous improvement.
* Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights.
* Regularly review metrics and proactively seek out new and improved date/mechanisms for visibility, ensuring your programs stays aligned with organization goals
* Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints.
* Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences.
20% Team & Stakeholder Leadership
* Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization.
* Advocate for customer-centric, data-informed decision making across the organization.
* Foster a culture of experimentation, continuous learning, and agile execution within the product team.
* Represent digital experience performance in senior leadership reviews and cross-functional planning sessions.
$77k-109k yearly est. Auto-Apply 60d+ ago
Web to Print Digital Marketing XMPie
Us242
Digital marketing manager job in Cherry Hill, NJ
Benefits:
401(k) matching
Health insurance
Paid time off
Web-to-Print & DigitalMarketing Specialist Location: Cherry Hill, NJ Job Type: Full-Time, On-Site AlphaGraphics Cherry Hill is looking for a tech-savvy, proactive team member to build and manage online portals (XMPIE), support digitalmarketing, and provide basic IT support. Responsibilities
Build, customize, and maintain XMPIE online portals (or learn quickly)
Support digitalmarketing campaigns (email, landing pages, analytics, social media)
Provide IT support for software, integrations, and troubleshooting
Ensure smooth data flow between portals, print workflows, and CRM tools
Qualifications
Experience with XMPIE a plus (UStore, Circle, PersonalEffect) - or ability to learn fast
Knowledge of HTML/CSS, JavaScript, SQL, and general IT troubleshooting
Background in digitalmarketing preferred
Strong problem-solving, multitasking, and communication skills
Knowledge of the printing industries is helpful
Compensation: $25.00 - $30.00 per hour
At AlphaGraphics, we offer careers for everyone! Whether you are just starting out, looking for that next great growth opportunity, or seeking a change, we have exciting roles to suit you.
We pride ourselves on our training programs in management, sales, operations, print, signs, design, and marketing. Join us with or without experience, and we will succeed together as a team!
We invite EVERYONE to apply!
*AlphaGraphics centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.
$25-30 hourly Auto-Apply 60d+ ago
Analyst, Digital Marketing Analytics
CMI Media Group 4.2
Digital marketing manager job in Philadelphia, PA
at CMI Media Group
Are you ready to dive into the heart of digitalmarketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you'll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts. Why Join Us? Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights. Diverse Challenges, Limitless Growth: Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward. Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social. Tech-Forward Environment: Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise. What You'll Do:
Ensure flawless implementation of analytics for online marketing campaigns.
Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.
What You Bring:
1-3 years of online marketing, web analytics, or research experience.
Experience or knowledge in Pharma - a definite plus!
Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
Coding skills in R/SQL/Python - an added advantage.
Direct experience in online direct marketing or online media performance analysis.
Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
Proven team player who thrives under pressure and delivers excellence.
The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit ************************************************************** for more details.Join us and dive into the heartbeat of digitalmarketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!
$40k-75k yearly Auto-Apply 60d+ ago
Director of Digital Marketing and Analytics
The American College of Financial Services 4.6
Digital marketing manager job in King of Prussia, PA
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Job Description
Director of DigitalMarketing and Analytics
The Director of DigitalMarketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digitalmarketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency.
The Director of DigitalMarketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College.
This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens.
Essential Functions:
Build, plan and implement the overall digitalmarketing strategy for all digitalmarketing channels
E-Commerce and Web:
Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts.
Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution.
Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience.
Channel Optimization:
Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.)
Marketing Technology:
Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc.
Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions.
Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College.
Analytics & Reporting:
Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability.
Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals.
Responsible for providing regular campaign performance analysis and optimization recommendations.
Business Development/Admissions/Marketing Partnership:
Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads.
Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies.
Campaigns and Program Launches:
Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web.
Ensure communication of all the above with key stakeholders and cross-functional teams.
Perform market research and competitive analysis.
Qualifications
Job Requirements
Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media.
2-3 years minimum experience working in a marketing agency setting is strongly preferred.
Supervisory experience required.
Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding.
Experience developing and executing marketing plans with clear objectives that are measurable.
Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design.
Ability to conceptualize creative marketing design that has a high impact.
Thorough knowledge of social media measurement.
Experience working with advertising and media planning/buying agencies.
Excellent project management skills.
A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit
The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$78k-110k yearly est. 23h ago
Digital Marketing & Email Automation Specialist
American Heritage Federal Credit Union 4.3
Digital marketing manager job in Philadelphia, PA
American Heritage Credit Union, a $5+ billion credit union, has an immediate opening for a DigitalMarketing & Email Automation Specialist. This position will plan, implement, and monitor American Heritage Credit Union's and its subsidiaries' digitalmarketing and automation strategies in order to increase brand awareness and visibility to current and prospective members\/clients. Administrate the credit union's marketing email and automation platform and work closely with our DigitalMarketing team to implement marketing campaigns across multiple mediums.
RESPONSIBILITIES INCLUDE:
* Coordinate and manage execution of email campaigns and scheduling via email and automation platforms, including product cross-sells, member messages, onboarding, member acquisitions, and other programs as assigned.
* Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluating these areas for improvements in partnership with department management.
* Maintain integration of email programs with Marketing Automation, Customer Relationship Management (CRM) and Data Warehouse, and assist in the integration of additional platforms into the marketing automation software.
* Responsible for administering and coordinating facets of email programs, including maintenance of member and prospect databases, content and creativity.
* Understand and evaluate email campaign metrics and distribute campaign performance to the marketing team.
* Work with management to define key performance indicators (KPIs), create reporting, and analyze campaign performance. Create recommendations to continuously improve campaigns.
* Provide support to marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
* Plan and perform A\/B testing to define and execute enhancements to productivity, conversion rates, programs\/campaign ROI, and sales growth.
* Support essential marketing operations initiatives in automation platform such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
* Work with Marketing Department management to determine the best interactive tools for various audiences, campaigns and events and implement and continuously optimize solutions to ensure marketing messages are effectively conveyed through digital channels.
* Develop a deep understanding of American Heritage's and its subsidiaries' offerings and culture and create sophisticated brand \"voices\" for our members, prospects, community, industry, and philanthropic digital audiences.
* Work with Marketing Department management as well as internal and external\/agency resources to develop digital and automation strategies, plans and campaigns to achieve KPI goals for the year, including awareness\/community building, engagement\/education, and advocacy.
* Utilize the latest technologies for email content creation and distribution, including but not limited to artificial intelligence (AI), digitalmarketing personas, predictive modeling, personalization experimentation.
* Collaborate with our paid media vendor partners to produce email assets and content pieces for acquisition of new leads and accounts.
* Assist with administering websites for American Heritage Credit Union and its subsidiaries.
* Administer, in partnership with team members, the credit union's social media channels by regularly updating Facebook, X, Instagram, LinkedIn, Vimeo, YouTube and other platforms; Coordinate interaction with and responsiveness to members through social media channels; Monitor social media channels during operating and non-operating work hours and elevate member concerns accordingly; Maintain\/update website and social media channels during off-hours as needed.
* Facilitate posting and positioning of day-to-day content for automation messaging, social media and blog, ensuring graphics and tone of voice are on brand and consistent across all channels.
QUALIFICATIONS:
* One to three years of similar or related experience including hands-on digital media management, email platform, website, social media blog management, and copywriting.
* Equivalent to a college degree (BS or BA in a relevant field).
* Experience with a Marketing Automation Platform (eg. HubSpot, Marketo) preferred.
* Experience creating site templates and managing content using a web content management system required.
* Experience with website Content Management System (CMS), website production, maintenance and optimization required.
* Experience with social monitoring programs, such as Hootsuite, required.
Our commitment to your success is enhanced by our competitive salary commensurate with experience and an extensive benefits package including paid time off, health benefits, 401(k) with a generous company match, and future growth opportunities within the company. We work to maintain the best possible professional and environmentally friendly atmosphere for our employees.","
$55k-66k yearly est. 20d ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
Job Description
ABOUT THE ROLE
We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
Ability to work collaboratively with cross-functional teams and senior leadership.
Potential travel domestically and/or internationally
Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. 24d ago
Marketing Analytics Senior Manager
Ra 3.1
Digital marketing manager job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Senior Manager
Job Level: Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$97k-135k yearly est. 60d+ ago
Director of Digital Marketing and Analytics
The American College of Financial Services 4.6
Digital marketing manager job in King of Prussia, PA
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Job Description
Director of DigitalMarketing and Analytics
The Director of DigitalMarketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digitalmarketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency.
The Director of DigitalMarketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College.
This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens.
Essential Functions:
Build, plan and implement the overall digitalmarketing strategy for all digitalmarketing channels
E-Commerce and Web: Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts.
Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution.
Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience.
Channel Optimization: Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.)
Marketing Technology: Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc.
Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions.
Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College.
Analytics & Reporting: Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability.
Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals.
Responsible for providing regular campaign performance analysis and optimization recommendations.
Business Development/Admissions/Marketing Partnership: Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads.
Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies.
Campaigns and Program Launches: Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web.
Ensure communication of all the above with key stakeholders and cross-functional teams.
Perform market research and competitive analysis.
Qualifications
Job Requirements
Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media.
2-3 years minimum experience working in a marketing agency setting is strongly preferred.
Supervisory experience required.
Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding.
Experience developing and executing marketing plans with clear objectives that are measurable.
Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design.
Ability to conceptualize creative marketing design that has a high impact.
Thorough knowledge of social media measurement.
Experience working with advertising and media planning/buying agencies.
Excellent project management skills.
A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$78k-110k yearly est. 60d+ ago
Digital Marketing & Email Automation Specialist
American Heritage Credit Union 4.3
Digital marketing manager job in Philadelphia, PA
American Heritage Credit Union, a $5+ billion credit union, has an immediate opening for a DigitalMarketing & Email Automation Specialist. This position will plan, implement, and monitor American Heritage Credit Union's and its subsidiaries' digitalmarketing and automation strategies in order to increase brand awareness and visibility to current and prospective members/clients. Administrate the credit union's marketing email and automation platform and work closely with our DigitalMarketing team to implement marketing campaigns across multiple mediums.
RESPONSIBILITIES INCLUDE:
Coordinate and manage execution of email campaigns and scheduling via email and automation platforms, including product cross-sells, member messages, onboarding, member acquisitions, and other programs as assigned.
Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluating these areas for improvements in partnership with department management.
Maintain integration of email programs with Marketing Automation, Customer Relationship Management (CRM) and Data Warehouse, and assist in the integration of additional platforms into the marketing automation software.
Responsible for administering and coordinating facets of email programs, including maintenance of member and prospect databases, content and creativity.
Understand and evaluate email campaign metrics and distribute campaign performance to the marketing team.
Work with management to define key performance indicators (KPIs), create reporting, and analyze campaign performance. Create recommendations to continuously improve campaigns.
Provide support to marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Support essential marketing operations initiatives in automation platform such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Work with Marketing Department management to determine the best interactive tools for various audiences, campaigns and events and implement and continuously optimize solutions to ensure marketing messages are effectively conveyed through digital channels.
Develop a deep understanding of American Heritage's and its subsidiaries' offerings and culture and create sophisticated brand "voices" for our members, prospects, community, industry, and philanthropic digital audiences.
Work with Marketing Department management as well as internal and external/agency resources to develop digital and automation strategies, plans and campaigns to achieve KPI goals for the year, including awareness/community building, engagement/education, and advocacy.
Utilize the latest technologies for email content creation and distribution, including but not limited to artificial intelligence (AI), digitalmarketing personas, predictive modeling, personalization experimentation.
Collaborate with our paid media vendor partners to produce email assets and content pieces for acquisition of new leads and accounts.
Assist with administering websites for American Heritage Credit Union and its subsidiaries.
Administer, in partnership with team members, the credit union's social media channels by regularly updating Facebook, X, Instagram, LinkedIn, Vimeo, YouTube and other platforms; Coordinate interaction with and responsiveness to members through social media channels; Monitor social media channels during operating and non-operating work hours and elevate member concerns accordingly; Maintain/update website and social media channels during off-hours as needed.
Facilitate posting and positioning of day-to-day content for automation messaging, social media and blog, ensuring graphics and tone of voice are on brand and consistent across all channels.
QUALIFICATIONS:
One to three years of similar or related experience including hands-on digital media management, email platform, website, social media blog management, and copywriting.
Equivalent to a college degree (BS or BA in a relevant field).
Experience with a Marketing Automation Platform (eg. HubSpot, Marketo) preferred.
Experience creating site templates and managing content using a web content management system required.
Experience with website Content Management System (CMS), website production, maintenance and optimization required.
Experience with social monitoring programs, such as Hootsuite, required.
Our commitment to your success is enhanced by our competitive salary commensurate with experience and an extensive benefits package including paid time off, health benefits, 401(k) with a generous company match, and future growth opportunities within the company. We work to maintain the best possible professional and environmentally friendly atmosphere for our employees.
How much does a digital marketing manager earn in Abington, PA?
The average digital marketing manager in Abington, PA earns between $71,000 and $144,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Abington, PA
$101,000
What are the biggest employers of Digital Marketing Managers in Abington, PA?
The biggest employers of Digital Marketing Managers in Abington, PA are: