Post job

Digital marketing manager jobs in Baton Rouge, LA - 128 jobs

All
Digital Marketing Manager
Marketing Manager
Product Marketing Manager
Strategist
Senior Manager Of Marketing
Media Executive
Marketing Lead
Digital Marketing Specialist
Senior Product Marketing Manager
Marketing Manager, Global Marketing
  • Online Feedback & Opinion Specialist - Flexible Part-Time Role

    Opinion Bureau

    Digital marketing manager job in Gardere, LA

    Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
    $40k-61k yearly est. 1d ago
  • Job icon imageJob icon image 2

    Looking for a job?

    Let Zippia find it for you.

  • Sr Manager, Regional Marketing- Oncology (Southeast)

    Jazz Pharmaceuticals 4.8company rating

    Digital marketing manager job in Baton Rouge, LA

    If you are a current Jazz employee please apply via the Internal Career site. Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases - often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines, including leading therapies for sleep disorders and epilepsy, and a growing portfolio of cancer treatments. Our patient-focused and science-driven approach powers pioneering research and development advancements across our robust pipeline of innovative therapeutics in oncology and neuroscience. Jazz is headquartered in Dublin, Ireland with research and development laboratories, manufacturing facilities and employees in multiple countries committed to serving patients worldwide. Please visit *************************** for more information. The Regional Marketing Manager will drive KOL engagement for a recently launched first in class HER2 targeted bispecific in biliary cancer (BTC) and with data expected in gastroesophageal adenocarcinoma (GEA). The candidate will help drive adoption leveraging KOL advocacy and by supporting strategic and tactical plans. This position will report to the Director of Key Customer Marketing. The Regional Marketing Manager (RMM) is a field-based position primarily focused on Key Opinion Leaders (KOLs) within a defined geography and tumor-type. The RMM will drive KOL engagements to develop product advocacy, and gain market insights. This position requires face to face interaction with KOLs at national/ regional congresses and the travel requirements are 40-50% including weekends. The RMM will also help build and support the speaker bureau. The RMM will work closely with a wide range of functions, including Sales, Medical Affairs, Market Access, Compliance, Regulatory, and Legal. We are looking for the best and brightest talent to join our team. If you're looking to be a part of a company with an unwavering commitment to improving patients' lives and being a great place to work, we hope you'll explore our career openings and get to know Jazz Pharmaceuticals. Essential Functions This individual will: Help build KOL relationships and engagements in their respective regions Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management. Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions Help formulate strategic and tactical plans regarding KOL engagements based on a solid understanding of their regional market and market trends Attend national and regional medical conferences and meetings Develop engagement plans to enhance relationships and partnerships with key external stakeholders - Key Opinion Leaders (KOLs) in key accounts Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating branded and unbranded educational peer-to-peer programs Help support advisory boards and other insight generation projects Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets Ensure plans and tactics meet compliance and regulatory standards Required Knowledge, Skills, and Abilities 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, Thought-leader liaison work, sales, marketing, or equivalent) 3+ years of oncology experience required Previous KOL-facing experience required Approximately 40-50% travel is required Strong preference for GI market and/ or biomarker testing/ diagnostics experience Launch experience preferred Outstanding interpersonal skills, strategic relationship management, and demonstrated collaboration/feedback skills Team oriented individual with solid communication skills including experience presenting to cross-functional teams Must demonstrate good judgement and evidence of strategic thinking, planning, and project management skills Required/Preferred Education and Licenses Bachelor's Degree (life sciences or a related discipline a plus) Graduate degree (preferred) #LI-Remote #LI-JAZZYCHUCK Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law. FOR US BASED CANDIDATES ONLY Jazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full and complete base pay range is: $160,000.00 - $240,000.00 Individual compensation paid within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, and other pertinent factors. The goal is to ensure fair and competitive compensation aligned with the candidate's expertise and contributions, within the established pay framework and our Total Compensation philosophy. Internal equity considerations will also influence individual base pay decisions. This range will be reviewed on a regular basis. At Jazz, your base pay is only one part of your total compensation package. The successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz's Long Term Equity Incentive Plan. The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation. For more information on our Benefits offerings please click here: .
    $160k-240k yearly 4d ago
  • Marketing Manager

    CC's Coffee House 3.7company rating

    Digital marketing manager job in Baton Rouge, LA

    Job Description Join CC's Coffee House in the vibrant city of Baton Rouge, where creativity meets caffeine! As our Full-Time Marketing Manager, you'll have the exhilarating opportunity to shape our brand narrative and connect with coffee lovers across the region. Dive into the dynamic world of marketing strategy with a team that thrives on passion and excellence. Every day brings fresh challenges and the chance to innovate, all while working onsite in an environment buzzing with energy and professionalism. You'll be at the heart of a customer-centric culture, crafting campaigns that captivate and inspire our community. If you're ready to take your marketing skills to the next level, this could be your dream role! You will have benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Competitive Salary, Paid Time Off, Snack/Drink Room, Employee Discounts, and Great Culture. Embrace the excitement of building relationships and elevating the CC's brand to new heights! Hello, we're CC's Coffee House Since our inception in 1995, CC's Coffee House has remained one of the greatest places to work in every neighborhood we serve. Our mission to serve everyone better than anyone else is a guiding principle that applies to our guests as well as one another. What's your day like? As the Full-Time Marketing Manager at CC's Coffee House in Baton Rouge, you will lead the charge in crafting and executing innovative Limited-Time Offer (LTO) marketing campaigns that resonate with our customers. You'll be responsible for planning, managing, and optimizing campaigns across both digital and physical channels, ensuring they align with our brand standards and business goals. Your role involves guiding a high-performance marketing team, where you'll coach and collaborate to enhance productivity and creativity. You will also oversee paid media strategies and email marketing while developing engaging social media content that captures our brand's voice. With a strong focus on analytics, you'll track campaign performance and translate insights into actionable recommendations. Additionally, you'll play a key role in employer branding initiatives, showcasing CC's Coffee House as the employer of choice. This position invites you to be the heart of our marketing efforts, driving engagement and enhancing our brand's presence in the community. What matters most To thrive as the Full-Time Marketing Manager at CC's Coffee House, you'll need a unique blend of skills and experience. Strong communication skills, both written and verbal, are crucial for conveying your innovative ideas and collaborating effectively with your team and external partners. Proven project management abilities will ensure that you can juggle multiple campaigns while staying organized and on track. A background in managing agencies or external marketing partners will give you an edge, and proficiency in Adobe Creative Suite or comparable design tools will help you create captivating content. A data-driven mindset is essential, as you'll need to interpret performance metrics and reports to refine strategies. Finally, your ability to follow detailed instructions and a proactive approach to leadership will help you guide and motivate your marketing team toward success. If you have a Bachelor's degree in a related field and experience in consumer-facing brands, you may be the perfect fit for this role! Knowledge and skills required for the position are: Strong communication skills both written and verbal. Proven project management organizational and time-management abilities. Experience managing agencies or external marketing partners. Proficiency with Adobe Creative Suite or comparable design tools. Data-driven mindset with ability to interpret performance metrics and reports. Ability to follow detailed written and verbal instructions. Bachelor's degree in marketing Communications Business or a related field Prior experience in multi-unit retail hospitality or consumer-facing brands strongly preferred. Demonstrated experience leading or managing marketing team members. Must possess and maintain a valid driver's license. Must maintain appropriate personal automobile insurance when driving for company related business. Ability to lift and carry items up to 40 pounds for short distances (approximately 10 feet). Ability to attend in-store or off-site marketing activities as needed. Join us! We believe in taking care of our team, both on and off the job. That's why we offer a mobile-friendly application process - because we know your time is valuable. If you're ready to take your management skills to the next level and join a team that values hard work and good times, complete our application today! All applicants will be required to submit to a drug/alcohol screening test prior to being hired. Refusal to submit to such a test will be interpreted as a voluntary withdrawal of application for employment.
    $61k-96k yearly est. 12d ago
  • Marketing Manager, Education

    Logitech 4.0company rating

    Digital marketing manager job in Baton Rouge, LA

    Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Travel Requirements:** + This role requires travel for internal meetings, industry conferences/trade shows (as required/needed). **The Team and Role:** The **Marketing Manager, Education** is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will be responsible for building and executing a marketing strategy for both direct and indirect (i.e. through channel). The direct marketing strategy will be built upon the focus areas defined by leadership, leverage the content, messaging and programs received from central functions or self-generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team. The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to-channel tactics such as enablement, training, and incentives, as well as through-channel tactics such as advertising, email, and events. The Marketing Manager, Education will present and garner buy-in for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization. **Your Contribution:** **Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will: + Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment. + Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives. + Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers. + Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes. + Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations. + Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners. + Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc. + Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities. + Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set-up, pre and post-analysis (lift & return on investment), and reporting results both internally and externally. + Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives. + Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum). + Bring your relationships with education-specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics. + Act as a subject matter expert within the broader organization regarding the needs, requirements of the Public Sector market, and how they provide benefit to Logitech. **In addition, this role will have regional responsibility for the following programs.** + Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs. **Key Qualifications:** For consideration, you must bring the following minimum skills and behaviors to our team: + Demonstrated success in education marketing. Experience targeting IT decision-makers with technology and/or enterprise services is a plus. + Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required. + Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions. + Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business. + Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required. + Unrelenting curiosity to learn, grow, and adapt. + Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region. In addition, **preferable** skills and behaviors include: + Functional fluency in Customer Relationship Management tools (e.g. Salesforce), Partner Relationship Management tools (e.g. Impartner), and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred. + Understanding of education technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies. + Strong copywriting and design skills will improve agility and speed of execution in this role. **Education:** + BA/BS or equivalent work experience. **\#LI-CT1** **\#LI-Remote** **This position offers an annual salary of typically between $ 83K and $ 185K dependent on location and experience.** **In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.** Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at *************** for assistance and we will get back to you as soon as possible.
    $83k-185k yearly 11d ago
  • Leader, Product Marketing Success, Public Sector

    Cisco 4.8company rating

    Digital marketing manager job in Baton Rouge, LA

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. **Key Responsibilities:** **Driving Product Growth and Sales Alignment:** -Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. -Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. -Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. -Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. -Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. **Team Leadership and Development:** -Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. -Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. -Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. -Mentor and coach the team to drive high performance, personal growth, and skill development. -Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. **Marketing Program Coordination and Customization:** -Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. -Partner with external agencies and internal stakeholders to design and execute regional marketing programs. --Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. **Cross-Functional Collaboration:** -Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. -Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. -Provide regular reporting on performance, insights, and forecasts to leadership. **Minimum Qualifications** -Bachelor's degree in Business, Marketing, or related field. MBA preferred. -4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. -Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. -Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. -Exceptional leadership skills with experience managing and mentoring high-performing teams. -Excellent communication, presentation, and interpersonal skills. -Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). -Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. -Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. **Preferred Skills & Experience:** -Experience in working with agencies and external vendors to execute regional marketing programs. -Knowledge of digital marketing strategies and tools. -Experience in cybersecurity sector and familiarity with regional market dynamics **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $95k-117k yearly est. 60d+ ago
  • Senior Media Executive - Wafb

    Gray Media

    Digital marketing manager job in Baton Rouge, LA

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WAFB: WAFB-TV is the CBS affiliate located in Baton Rouge, Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. Job Summary/Description: We are seeking an experienced Media Executive to join our successful sales department. As a Media Executive, you would be responsible for generating advertising revenue by identifying prospects, developing partner-focused strategy, building presentations, negotiating and closing deals, and building long-term relationships. Ultimately, this position will increase sales and nurture client relationships to a high standard. This position may also handle house accounts and administrative tasks. You're a self-starter, enjoy keeping up on the latest trends, are capable of prospecting and exploring new business, have a history of media sales, and love to hustle while using your creative side. Duties/Responsibilities include, but are not limited to: • Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level • Answering leads in the form of incoming phone calls and emails • Handling house accounts and administrative tasks as needed • Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities • Developing comprehensive client proposals considering both television & digital tactics • Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts • Managing prospects in CRM • Meeting and exceeding sales expectations monthly, quarterly, and annually Qualifications/Requirements: • At least 2 years of media sales experience • Strategic, consultative selling experience with proven ability to navigate large and complex deals • Proven experience in creating presentations • The ability to work across departments in order to meet the targets of the sales department • Expert negotiation skills with experience in high-level sales deals • Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail • Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings • Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed • Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through • Proven ability to build supportive and constructive relationships within and outside of the organization If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WAFB-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $38k-82k yearly est. 60d+ ago
  • Marketing Manager

    Sasso

    Digital marketing manager job in Baton Rouge, LA

    SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels. Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals. Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency. Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams. Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches. Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement. Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention. Track project progress, flag potential risks, and proactively address challenges to maintain schedules. Monitor market trends, competitor activity, and audience insights to inform campaign planning. Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization. QUALIFICATIONS Education and Experience: Bachelor's degree in Marketing, Communications, Business, or related field. 3-5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands. Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS. Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. Strong organizational and communication skills with the ability to coordinate cross-functional teams. Experience working with external agencies and vendors to deliver integrated campaigns. Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred. Behavioral Competencies: Project and campaign management Stakeholder communication and relationship building Time management and prioritization Adaptability in fast-paced environments Attention to detail and brand alignment Collaborative problem solving Initiative and resourcefulness WORK ENVIRONMENT AND PHYSICAL DEMANDS This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment. Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives. Requires extended periods of computer use and virtual meeting participation.
    $58k-95k yearly est. 60d+ ago
  • Marketing Manager, Specialty Physician Practices

    Cardinal Health 4.4company rating

    Digital marketing manager job in Baton Rouge, LA

    **What Product or Services Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. **Job summary** Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers' needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently. The Marketing Manager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. Marketing Manager, Specialty Physician Practices. **Responsibilities** + With leadership and strategic oversight from the Sr. Marketing Manager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share + Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts + Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns + Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI + Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events + Executes the promotional plan and onsite branding for hosted member events + Manages customer-facing e-newsletters across Rheumatology and Gastroenterology + Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification + Supports the development of sales enablement resources and promotional content aligned to the customer buying journey + Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts + Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health **Qualifications** + Bachelor's degree in Marketing, Communications or related field, preferred + 4-8 years' experience in related field, experience in B2B healthcare is strongly preferred + Prior experience with downstream marketing and lead generation activities + Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel + Excellent communication, presentation and writing skills; Is highly detail oriented + Demonstrated time management, project management and marketing experience + Ability to work in a highly matrixed organization and effectively collaborate with others + Ability to work in a fast-paced, deadline-driven environment + Ability to prioritize and balance multiple initiatives at once + Demonstrates logical decision making and executive presence in a business environment + Ability to understand market trends and competitive positioning + Ability/willingness to travel up to 20% (domestic) **What is expected of you and others at this level** + Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business. + Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels. + Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects. + Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots. + Comfortable trying new things and uses past experiences and feedback to continuously improve future performance. + Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives. + Works independently on complex projects of large scope and may receive general guidance/oversight on new projects. **Anticipated salary range:** $80,900 - $103,950 **Bonus eligible:** No **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** 02/08/2026 *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $80.9k-104k yearly 12d ago
  • Entry Level Marketing Manager

    Dynamic Retail Solutions

    Digital marketing manager job in Thibodaux, LA

    Specializing in brand promotion, retail sales and customer service, Dynamic Retail Solutions provides our clients with thoroughly trained individuals who assist in increasing both store revenue and customer satisfaction. Our associates are equipped with the skills and determination needed to bring improvement not just in sales but also to the overall customer experience. Job Description About the Job We are a marketing firm looking for people with potential and an ambitious drive, rather than experience, to aggressively continue to expand nationwide. ________________________________________ We are offering full-time for ENTRY LEVEL Marketing Managers and Account Representatives. We have an aggressive expansion plan laid out and are looking to find a person who would love to work in a, fun, competitive, positive-minded environment. ________________________________________ What We Do: We are an outsourcing marketing firm. That means our clients hire us to provide a personal touch with customers that they can't do themselves and don't trust anyone else to do. Because our personal approach in retail has proved to be so successful, we do not do any telemarketing or direct mail, nor do we do door to door or business to business sales. ________________________________________ Why We Are Hiring: Our clients are asking us to bring them more customers. Therefore, our goal is to find someone to help us run our Houma retail locations and help in our expansion efforts. We are looking for LEADERS, someone who will be able to manage a team and be consistent themselves. The person we hire will get management training and have unlimited growth opportunity. ______________________________________ Our Management Training Program focuses on the following areas: Retail/Customer Service Consumer Relations Sales and Marketing. This job involves face to face sales of service (Not business to business or door to door). Leadership Skills Effective Communication Techniques Marketing Campaign Roles Sales Strategies Team Management ________________________________________ Employees with a proven track record will have the opportunity to participate in our Leadership and Management Development Program. ________________________________________ To schedule an interview this week with our hiring manager, submit your resume and contact information for immediate review. Qualifications Who We're Looking For: You must actually be ENTRY LEVEL. You must possess great people skills. You must demonstrate excellent work ethic. You must have a positive business attitude like the rest of our enthusiastic staff. You must be confident you'll be successful, just waiting for a career opportunity where you can prove yourself. Additional Information Check us out online! ***************** ************************************************************** ********************************** https://www.facebook.com/pages/Dynamic-Retail-Solutions/**********27644?sk=timeline https://plus.google.com/u/0/10**********086855234/about
    $58k-97k yearly est. 1d ago
  • Public Relations Strategist - Experienced

    FMOL Health System 3.6company rating

    Digital marketing manager job in Baton Rouge, LA

    The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management. Main Responsibilities * In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. * Serve as an advisor on media relations, crisis communications, and issues management as needed. * Support planning, coordination, and execution of all press events, announcements, and media opportunities. * Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. * Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. * Establish and support protocols and oversee response efforts for crisis communications and reputation management. * Champion innovation in media engagement, storytelling, and use of emerging communication channels. * Ensure compliance with organizational, legal, and ethical standards in all public relations activities. * Experience with running a successful executive though leadership program preferred * Experience with influencer marketing and events preferred Core Strengths * Media Relations Excellence: Ensures the highest standards in external communications and media engagement. * Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. * Collaboration: Works cross-functionally to maximize PR reach and impact. * Crisis Management: Supports responses to urgent media issues with calm and clarity. * Compliance: Upholds legal, ethical, and brand standards in all public relations work. * At least 5 years' experience in Marketing * Bachelors in Journalism, Advertising, or Marketing
    $55k-100k yearly est. 7d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Digital marketing manager job in Baton Rouge, LA

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 42d ago
  • MarComm Strategist - Experienced - FMOL Health

    Franciscan Missionaries of Our Lady University 4.0company rating

    Digital marketing manager job in Baton Rouge, LA

    The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management. ResponsibilitiesMain Responsibilities * In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. * Serve as an advisor on media relations, crisis communications, and issues management as needed. * Support planning, coordination, and execution of all press events, announcements, and media opportunities. * Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. * Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. * Establish and support protocols and oversee response efforts for crisis communications and reputation management. * Champion innovation in media engagement, storytelling, and use of emerging communication channels. * Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths * Media Relations Excellence: Ensures the highest standards in external communications and media engagement. * Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. * Collaboration: Works cross-functionally to maximize PR reach and impact. * Crisis Management: Supports responses to urgent media issues with calm and clarity. * Compliance: Upholds legal, ethical, and brand standards in all public relations work. Qualifications * At least 5 years' experience in Marketing * Bachelors in Journalism, Advertising, or Marketing
    $41k-64k yearly est. 7d ago
  • Marketing Manager

    CC's Coffee House 3.7company rating

    Digital marketing manager job in Baton Rouge, LA

    Join CC's Coffee House in the vibrant city of Baton Rouge, where creativity meets caffeine! As our Full-Time Marketing Manager, you'll have the exhilarating opportunity to shape our brand narrative and connect with coffee lovers across the region. Dive into the dynamic world of marketing strategy with a team that thrives on passion and excellence. Every day brings fresh challenges and the chance to innovate, all while working onsite in an environment buzzing with energy and professionalism. You'll be at the heart of a customer-centric culture, crafting campaigns that captivate and inspire our community. If you're ready to take your marketing skills to the next level, this could be your dream role! You will have benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Competitive Salary, Paid Time Off, Snack/Drink Room, Employee Discounts, and Great Culture. Embrace the excitement of building relationships and elevating the CC's brand to new heights! Hello, we're CC's Coffee House Since our inception in 1995, CC's Coffee House has remained one of the greatest places to work in every neighborhood we serve. Our mission to serve everyone better than anyone else is a guiding principle that applies to our guests as well as one another. What's your day like? As the Full-Time Marketing Manager at CC's Coffee House in Baton Rouge, you will lead the charge in crafting and executing innovative Limited-Time Offer (LTO) marketing campaigns that resonate with our customers. You'll be responsible for planning, managing, and optimizing campaigns across both digital and physical channels, ensuring they align with our brand standards and business goals. Your role involves guiding a high-performance marketing team, where you'll coach and collaborate to enhance productivity and creativity. You will also oversee paid media strategies and email marketing while developing engaging social media content that captures our brand's voice. With a strong focus on analytics, you'll track campaign performance and translate insights into actionable recommendations. Additionally, you'll play a key role in employer branding initiatives, showcasing CC's Coffee House as the employer of choice. This position invites you to be the heart of our marketing efforts, driving engagement and enhancing our brand's presence in the community. What matters most To thrive as the Full-Time Marketing Manager at CC's Coffee House, you'll need a unique blend of skills and experience. Strong communication skills, both written and verbal, are crucial for conveying your innovative ideas and collaborating effectively with your team and external partners. Proven project management abilities will ensure that you can juggle multiple campaigns while staying organized and on track. A background in managing agencies or external marketing partners will give you an edge, and proficiency in Adobe Creative Suite or comparable design tools will help you create captivating content. A data-driven mindset is essential, as you'll need to interpret performance metrics and reports to refine strategies. Finally, your ability to follow detailed instructions and a proactive approach to leadership will help you guide and motivate your marketing team toward success. If you have a Bachelor's degree in a related field and experience in consumer-facing brands, you may be the perfect fit for this role! Knowledge and skills required for the position are: Strong communication skills both written and verbal. Proven project management organizational and time-management abilities. Experience managing agencies or external marketing partners. Proficiency with Adobe Creative Suite or comparable design tools. Data-driven mindset with ability to interpret performance metrics and reports. Ability to follow detailed written and verbal instructions. Bachelor's degree in marketing Communications Business or a related field Prior experience in multi-unit retail hospitality or consumer-facing brands strongly preferred. Demonstrated experience leading or managing marketing team members. Must possess and maintain a valid driver's license. Must maintain appropriate personal automobile insurance when driving for company related business. Ability to lift and carry items up to 40 pounds for short distances (approximately 10 feet). Ability to attend in-store or off-site marketing activities as needed. Join us! We believe in taking care of our team, both on and off the job. That's why we offer a mobile-friendly application process - because we know your time is valuable. If you're ready to take your management skills to the next level and join a team that values hard work and good times, complete our application today! All applicants will be required to submit to a drug/alcohol screening test prior to being hired. Refusal to submit to such a test will be interpreted as a voluntary withdrawal of application for employment.
    $61k-96k yearly est. 11d ago
  • Leader, Product Marketing Success, Public Sector

    Cisco Systems, Inc. 4.8company rating

    Digital marketing manager job in Baton Rouge, LA

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Your Impact We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. Key Responsibilities: Driving Product Growth and Sales Alignment: * Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. * Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. * Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. * Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. * Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. Team Leadership and Development: * Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. * Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. * Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. * Mentor and coach the team to drive high performance, personal growth, and skill development. * Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. Marketing Program Coordination and Customization: * Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. * Partner with external agencies and internal stakeholders to design and execute regional marketing programs. * -Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. Cross-Functional Collaboration: * Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. * Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. * Provide regular reporting on performance, insights, and forecasts to leadership. Minimum Qualifications * Bachelor's degree in Business, Marketing, or related field. MBA preferred. * 4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. * Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. * Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. * Exceptional leadership skills with experience managing and mentoring high-performing teams. * Excellent communication, presentation, and interpersonal skills. * Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). * Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. * Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. Preferred Skills & Experience: * Experience in working with agencies and external vendors to execute regional marketing programs. * Knowledge of digital marketing strategies and tools. * Experience in cybersecurity sector and familiarity with regional market dynamics Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $95k-117k yearly est. 39d ago
  • Media Executive - Wafb

    Gray Media

    Digital marketing manager job in Baton Rouge, LA

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WAFB: WAFB-TV is the CBS affiliate located in Baton Rouge, Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. Job Summary/Description: We are seeking an experienced Media Executive to join our sales department. As a Media Executive, you would be responsible for generating digital & broadcast revenue by identifying prospects, developing partner-focused strategies, building presentations, negotiating and closing deals, and building long-term relationships. Ultimately, this position will increase sales and nurture client relationships at a high standard. This position may also handle house accounts and administrative tasks. This position may be a perfect fit for you if you're a self-starter, enjoy keeping up on the latest marketing/advertising trends, are capable of prospecting and exploring new business, have a history of media sales, and love to hustle while using your creative side. Duties/Responsibilities include, but are not limited to: • Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level • Answering leads in the form of incoming phone calls and emails • Handling house accounts and administrative tasks as needed • Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities • Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts • Managing prospects in CRM • Meeting and exceeding sales expectations monthly, quarterly, and annually Qualifications/Requirements: • At least 2 years of sales experience • Strategic, consultative selling experience with proven ability to navigate large and complex deals • Proven experience in creating presentations • The ability to work across departments to meet the targets of the sales department • Expert negotiation skills with experience in high-level sales deals • Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail • Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings • Must be results-driven, and take appropriate steps to achieve goals while taking ownership of situations as needed • Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through • Proven ability to build supportive and constructive relationships within and outside of the organization *Base salary + commission If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WAFB-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $38k-82k yearly est. 15d ago
  • Marketing Manager

    Sasso

    Digital marketing manager job in Baton Rouge, LA

    Job DescriptionSalary: SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels. Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals. Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency. Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams. Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches. Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement. Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention. Track project progress, flag potential risks, and proactively address challenges to maintain schedules. Monitor market trends, competitor activity, and audience insights to inform campaign planning. Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization. QUALIFICATIONS Education and Experience: Bachelors degree in Marketing, Communications, Business, or related field. 35 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands. Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS. Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. Strong organizational and communication skills with the ability to coordinate cross-functional teams. Experience working with external agencies and vendors to deliver integrated campaigns. Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred. Behavioral Competencies: Project and campaign management Stakeholder communication and relationship building Time management and prioritization Adaptability in fast-paced environments Attention to detail and brand alignment Collaborative problem solving Initiative and resourcefulness WORK ENVIRONMENT AND PHYSICAL DEMANDS This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment. Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives. Requires extended periods of computer use and virtual meeting participation.
    $58k-95k yearly est. 28d ago
  • Public Relations Strategist - FMOL Health

    FMOL Health System 3.6company rating

    Digital marketing manager job in Baton Rouge, LA

    * Assist in developing and executing comprehensive public relations strategies for earned and owned media. * Draft and distribute press releases, media advisories, statements, talking points, and backgrounders. * Organize and coordinate press conferences, media briefings, and interviews with subject matter experts. * Support cross-functional campaigns, collaborating with content, marketing, and operational teams. * Track, monitor, and analyze media coverage; prepare regular reports on PR performance and media sentiment. * Review and edit PR materials for clarity, accuracy, and alignment with strategic goals. * Assist in crisis communications and rapid response to media inquiries. * Ensure all public relations work meets legal, ethical, and organizational standards. * Responsible for FMOL Health news content strategy and creation Main Responsibilities * In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. * Serve as an advisor on media relations, crisis communications, and issues management as needed. * Support planning, coordination, and execution of all press events, announcements, and media opportunities. * Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. * Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. * Establish and support protocols and oversee response efforts for crisis communications and reputation management. * Champion innovation in media engagement, storytelling, and use of emerging communication channels. * Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths * Media Relations Excellence: Ensures the highest standards in external communications and media engagement. * Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. * Leadership: Inspires and mentors high-performing PR teams. * Collaboration: Works cross-functionally to maximize PR reach and impact. * Crisis Management: Leads responses to urgent media issues with calm and clarity. * Compliance: Upholds legal, ethical, and brand standards in all public relations work. * 3 years in a marketing or advertising agency setting * Bachelor's Degree
    $55k-100k yearly est. 7d ago
  • Public Relations Strategist - FMOL Health

    Franciscan Missionaries of Our Lady University 4.0company rating

    Digital marketing manager job in Baton Rouge, LA

    * Assist in developing and executing comprehensive public relations strategies for earned and owned media. * Draft and distribute press releases, media advisories, statements, talking points, and backgrounders. * Organize and coordinate press conferences, media briefings, and interviews with subject matter experts. * Support cross-functional campaigns, collaborating with content, marketing, and operational teams. * Track, monitor, and analyze media coverage; prepare regular reports on PR performance and media sentiment. * Review and edit PR materials for clarity, accuracy, and alignment with strategic goals. * Assist in crisis communications and rapid response to media inquiries. * Ensure all public relations work meets legal, ethical, and organizational standards. * Responsible for FMOL Health news content strategy and creation Responsibilities Main Responsibilities * In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization's reputation and advances strategic objectives across the health system. * Serve as an advisor on media relations, crisis communications, and issues management as needed. * Support planning, coordination, and execution of all press events, announcements, and media opportunities. * Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development. * Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value. * Establish and support protocols and oversee response efforts for crisis communications and reputation management. * Champion innovation in media engagement, storytelling, and use of emerging communication channels. * Ensure compliance with organizational, legal, and ethical standards in all public relations activities. Core Strengths * Media Relations Excellence: Ensures the highest standards in external communications and media engagement. * Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI. * Leadership: Inspires and mentors high-performing PR teams. * Collaboration: Works cross-functionally to maximize PR reach and impact. * Crisis Management: Leads responses to urgent media issues with calm and clarity. * Compliance: Upholds legal, ethical, and brand standards in all public relations work. Qualifications * 3 years in a marketing or advertising agency setting * Bachelor's Degree
    $41k-64k yearly est. 7d ago
  • Sr. Manager, US Medical Products and Distribution Marketing, Solutions & Services

    Cardinal Health 4.4company rating

    Digital marketing manager job in Baton Rouge, LA

    _This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability. **_Job Summary_** The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business. **_Responsibilities_** Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Senior manager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following: Team management and development + Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges. + Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback. + Establish and track key performance indicators (KPIs) to measure team success and development. Financials and Performance Metrics + Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics + Regular report-outs to management with insights and recommended actions to exceed financial commitments. + Prepare reports and presentations on product performance and market insights for stakeholders. Product Marketing and GTM Strategies + Develop compelling product positioning and messaging that differentiates the product in the market. + Create value propositions that resonate with target customer segments. + Plan and execute go-to-market strategies for new product launches, including timelines and messaging, + Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch + Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments. + Develop and execute marketing strategies. Create value propositions that resonate with target customer segments + Developing pricing, product, and solution positioning strategies to optimize revenue and profitability. + Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives. + Identify and access potential new opportunities to expand market reach through product roadmap + Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide support and help defend and grow business with key customers. + Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified. + Ensures that marketing strategies are effectively executed at the channel level + Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis + Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively. + Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD Sales Enablement + Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively + Continued collaboration with the sales and solutions team to gather insights to refine messaging and product. **_Qualifications_** + Bachelor's degree from an accredited university preferred; an MBA is preferred + 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred + Previous people management experience preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Ability to influence cross-functional teams without formal authority + Must be able to travel up to 25% of the time, including some nights and weekends. **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible. _**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._ _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 7d ago
  • Product Marketing Manager - Launch Strategy

    Cisco 4.8company rating

    Digital marketing manager job in Baton Rouge, LA

    Remote United States The application window is expected to close on 1/30/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Meet the Team We are seeking a dynamic individual to join our fast-paced, culture-first marketing team-someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Infrastructure and Security Product Marketing team you will partner across Cisco's larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives Your Impact As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers * Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks * Create Tier One Messaging & Content: design and build select messaging to maximize our voice in the market and ensure alignment across other content * Drive Cross-Functional Alignment: develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more - ensuring each team is aligned, resourced, and executing toward shared goals. * Provide Strategic Direction: Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints. * Manage strategic initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution. * Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making. * Create & Maintain Launch Frameworks: Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence. * Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule. * Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org. Minimum Qualifications *5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles *BS/BA in Business, Marketing, Communications or related field (or equivalent) required *Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions *Ability to manage multiple projects simultaneously with high attention to detail and organizational skills *Analytical mindset with the ability to use data to drive decisions and measure impact. *Demonstrated experience leading cross-functional teams and aligning multiple stakeholders. Preferred Qualifications * Master's degree in Marketing, Business Administration (MBA), Communications, or a related field * Previous experience with global Tier One launch or event strategy * Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders * Deep understanding of go-to-market strategies and integrated marketing campaigns **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $133,200.00 to $168,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $146,100.00 - $229,600.00 Non-Metro New York state & Washington state: $133,200.00 - $221,400.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $146.1k-229.6k yearly 60d+ ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Baton Rouge, LA?

The average digital marketing manager in Baton Rouge, LA earns between $67,000 and $152,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Baton Rouge, LA

$101,000
Job type you want
Full Time
Part Time
Internship
Temporary