Digital marketing manager jobs in Birmingham, AL - 104 jobs

The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Your Impact We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. Key Responsibilities: Driving Product Growth and Sales Alignment: * Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. * Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. * Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. * Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. * Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. Team Leadership and Development: * Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. * Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. * Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. * Mentor and coach the team to drive high performance, personal growth, and skill development. * Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. Marketing Program Coordination and Customization: * Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. * Partner with external agencies and internal stakeholders to design and execute regional marketing programs. * -Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. Cross-Functional Collaboration: * Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. * Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. * Provide regular reporting on performance, insights, and forecasts to leadership. Minimum Qualifications * Bachelor's degree in Business, Marketing, or related field. MBA preferred. * 4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. * Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. * Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. * Exceptional leadership skills with experience managing and mentoring high-performing teams. * Excellent communication, presentation, and interpersonal skills. * Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). * Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. * Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. Preferred Skills & Experience: * Experience in working with agencies and external vendors to execute regional marketing programs. * Knowledge of digital marketing strategies and tools. * Experience in cybersecurity sector and familiarity with regional market dynamics Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.