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  • Manager Paid Advertising - Digital Marketing

    Hertz 4.3company rating

    Digital marketing manager job in Estero, FL

    Are you a data-driven, detailed individual that is current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative work environments, this would be a great role for you. Manager Paid Advertising will oversee investment and execution of digital campaign strategy within North America, with a primary focus on performance across omni-channel digital media advertising for our brand portfolio. A Day in Life: The Manager Paid Advertising Digital Marketing is within the global Paid Media and Advertising Marketing team and will involve close collaboration with cross functional Hertz team including but not limited to Brand. Successfully support and manage the approved paid media strategy and forecast for NA advertising budgets across three brands and maintain optimal levels of media performance across channels with efficiency vs. benchmarks in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results and insights across the team and organization. Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week. The salary range for this position is around $100k but is commensurate with experience What You'll Do: Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI Leverages deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward looking media planning Expert-level knowledge of SEM Search Engine PPC Marketing and Display Programmatic paid conversion channel media advertising with a proven track record of successful results Contribute as part of a global media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities Keep up with the latest digital media advertising trends across platforms and media publishing advertisers Utilizes and proficient with GA4, Google Looker Studio, Tableau, Power BI Collaborate closely with key internal and external partners - agency of record, brand Marketing and creative services team to align strategies, messages, creatives, and important metrics Manages weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis. Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Senior Leadership teams, collaborators and team members What We're Looking For: Bachelor's in Marketing preferred or relevant area of education 3-5 years' experience in Digital Media or Media Advertising Buyer Agency experience preferred Moderate / Expert proficiency in Media buying and planning experience Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms - Google (Analytics GA4, AdWords-SA360, Display Video-DV360), Meta, Microsoft, TikTok Must be data driven and have experience analyzing media performance data full funnel KPIs across channels and media buying and industry and platform best practices Experience in working with and analyzing Brand lift, Search Lift, Conversion Lift and Reach & Frequency reports is plus Strategic individual with a hands-on approach to execution Highly analytical, comfortable with campaign reporting and attribution models linked to performance. Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher-level reports that analyze and showcase their performance Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures Proven track record of working under tight deadlines while keeping others on-schedule Proactive with account recommendations and sharing industry insights Highly proficient in MS Office, especially Excel Strong project management, organizational, and communication skills, with excellent attention to detail Capability of balancing urgent priorities with strategic long-term objectives Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc. Motivated individual committed to teamwork Ability to collaborate with internal and external stakeholders across multiple functions and locations Ability to influence and demonstrate initiative Flexible and adaptable; ability to work effectively in ambiguous situations Excellent verbal and written communication skills Results driven, ability to make decisions and help solve problems Ability to keep a positive attitude in a fast-paced environment. Ability to work under minimal supervision with a goal-oriented mindset. Ability to see the big picture and leverage critical thinking and decision-making skills. Excellent organization, time management, delegation, and prioritization skills. Courageous leadership and accountability. What You'll Get: Up to 40% off the base rate of any standard Hertz Rental Paid Time OffMedical, Dental & Vision plan options Retirement programs, including 401(k) employer matching Paid Parental Leave & Adoption Assistance Employee Assistance Program for employees & family Educational Reimbursement & Discounts Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness Perks & Discounts -Theme Park Tickets, Gym Discounts & more
    $100k yearly Auto-Apply 60d+ ago
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  • Manager, Digital Security

    Lee County Electric Cooperative, Inc. 4.4company rating

    Digital marketing manager job in North Fort Myers, FL

    Category Information Technology Tracking Code 827-376 Type Full-Time/Regular JOB TITLE: Manager, Digital Security Work Hours: 8:00 to 5:00 pm; Monday through Friday Our benefits include: * Company-wide annual incentive plan * Medical, vision and dental insurance * 401(k) plan with a generous 6% company match * Company funded Pension Plan * On-site wellness/medical facility * Company paid Short & Long-Term Disability insurance * Health Savings Account with an employer contribution * Flexible Spending Accounts * Paid time off and paid holidays * Wellness program with financial rewards * Tuition reimbursement * Group life insurance * Critical Illness and Accident Insurance LCEC provides reliable, cost-competitive electricity to more than 250,000 members throughout a five-county service territory located in Southwest Florida. We employ approximately 460 skilled employees and are one of more than 900 electric distribution cooperatives located throughout the United States. LCEC has been recognized locally and statewide as an industry leader and continually receives acknowledgment for the work that our employees do in the community along with other civic, environmental and professional honors. Position Summary: The Manager, Digital Security is responsible for defining and leading the organization's digital security strategies to ensure protection of critical systems, networks, and data assets. This leadership role oversees cybersecurity operations, IT risk management, IT compliance efforts, and IT incident response planning while driving innovation in digital security technologies. Acting as a bridge between technical security teams and executive leadership, the Manager ensures security policies align with business goals and regulatory requirements. They lead and mentor digital security professionals in the design, implementation, and management of robust, multi-layered, defense-in-depth, zero-trust, security architecture. Position Responsibilities * Develop, execute, and continuously refine a comprehensive multi-year cybersecurity strategy to address emerging threats. * Serve as a key advisor to executive leadership, translating cybersecurity risks into business impacts and implications. * Align security initiatives with enterprise IT strategy, ensuring long-term sustainability and growth. * Establish and maintain cybersecurity policies, governance frameworks, and compliance programs. * Define security metrics and reporting standards to measure risk exposure and program effectiveness. * Ensure alignment between Enterprise Digital Security and Operational Digital Security to ensure critical infrastructure is secure and protected. * Establish and foster a healthy cybersecurity culture across all areas of the organization. * Establish, monitor, and continuously improve user-based cybersecurity training programs. * Serve as the IT Incident Response Lead, as well as leader of the Computer Emergency Response Team (CERT) during cybersecurity incident response situations. * Oversee enterprise security architecture, ensuring secure design and implementation of applications, infrastructure, and cloud environments.) * Direct penetration testing, threat modeling, and security audits to identify vulnerabilities and proactively mitigate risks. * Lead the evaluation and adoption of new security technologies, ensuring alignment with business objectives. * Supervise incident detection and response protocols, minimizing impact and ensuring rapid remediation. * In collaboration with the Manager, Infrastructure. Operations & Support, develop and ensure execution of a structured and proactive systems and network patch management program. * Regulatory Compliance & Industry Standards: * Ensure alignment with security frameworks and regulations such as NIST, ISO 27001, CIS, NACHA, PCI DSS, HIPAA, and FIPA. * Guide internal security assessments and partner with Auditors to ensure for regulatory and legal compliance. * Oversee privacy and data protection initiatives, ensuring secure handling of sensitive information. * Ensure compliance with Critical Infrastructure Protection (CIP) requirements as determined appropriate by the company. * Manage a team of cybersecurity professionals, providing mentorship and development opportunities. * Work closely with IT, legal, and risk management teams to foster a security-conscious organizational culture. * Engage with vendors and third-party providers to evaluate, implement, and manage security technologies. * Represent the organization in industry conferences, regulatory discussions, and professional associations. * Maintain effective working relationships with employees and customers at all levels within LCEC. Ensure smooth operations, productive communications, and effective understanding during all interpersonal contacts. Provide current and accurate information to all requesters, courteously and in a timely manner. * Provide support to LCEC's emergency recovery efforts, e.g., hurricane recovery. This requires extended working hours (>12 hours per day) for continuous days (multiple weeks), as needed. Restoration duties may not be aligned with regular work duties. Education * Bachelor's Degree in Cybersecurity, Computer Science, Information Security, or related field. (Required) * Master's Degree in Cybersecurity, Computer Science, Information Security, or related field. (Preferred) Work Experience * 7+ years of experience in cybersecurity leadership roles, preferably within a large-scale, complex enterprise environment. (Required) * 5+ years of experience in the energy transmission or delivery space, with emphases on electric utilities or cooperatives. (Required) * 5+ years of experience administering cloud-bases Microsoft platforms, such as Microsoft 365, SharePoint, OneDrive, Purview, Sentinel, etc. (Preferred) Knowledge, Skills, and Abilities * Extensive knowledge of security and control frameworks, threat intelligence, incident response, and digital risk management. (Required) * Strong understanding of secure cloud architectures, DevSecOps, Identity & Access Management (IAM), and cryptography. (Required) * Excellent leadership, problem-solving, and interpersonal communication skills. (Required) Certifications * Industry security certifications such as CISSP, CISM, CCISO, or similar. (Required) Physical Demands and Working Environment: The physical demands and working environment characteristics described here must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. * Physical Demands: Standing Occasionally, Walking Occasionally, Sitting Frequently, Lifting Rarely, Carrying Rarely, Pushing Rarely, Pulling Rarely, Climbing Rarely, Balancing Rarely, Stooping Rarely, Kneeling Rarely, Crouching Rarely, Crawling Rarely, Reaching Occasionally, Handling Occasionally, Grasping Occasionally, Feeling Occasionally, Talking Constantly, Hearing Constantly, Repetitive Motions Frequently, Eye/Hand/Foot Coordination Frequently. * Working Environment: Constantly Air-conditioned office environment, Rarely Extreme cold, Rarely Extreme heat, Rarely Humidity, Rarely Wet, Occasionally Noise, Rarely Hazards, Rarely Temperature Change, Rarely Atmospheric Conditions, Rarely Vibration. STORM DUTY REQUIREMENTS.... Responding to storms may be considered a condition of employment: LCEC provides critical services to our community during an emergency. Employees may be required to participate in the response/recovery activities related to emergencies/disasters to maintain service to our LCEC members. Employees are required to work in their normal job duties or other assigned activities. Proper compensation will be made in accordance with the company's guidelines and procedures. Please note that at the time a candidate is made a job offer, the candidate will be subject to a background check and a drug screening.
    $63k-82k yearly est. 60d+ ago
  • Marketing Manager

    Berman Physical Therapy 3.9company rating

    Digital marketing manager job in Naples, FL

    Seeking a creative, enthusiastic, dependable, and dedicated individual for this Marketing Manager position at Berman Physical Therapy. The successful candidate will be primarily responsible for: effectively communicating the benefits of physical therapy so that prospective patients can “make better decisions about their health”, through social media, print media, and electronic media outreach. Previous experience in communications, marketing, graphic design and copywriting is preferred. Experience with video editing, YouTube, Facebook Ads, Google Adwords, and CRM software, is preferred. The successful candidate will be creating internal and external content for the business, including technique videos, patient interviews, blog posts, monthly newsletters and developing daily content for all social media and electronic media platforms. APPLY if: You thrive in a fast-paced environment. You are an active problem-solver. You strive to exceed expectations and have a strong work ethic. You are motivated when encountering challenges. You possess a thirst for finding opportunities to improve or contribute… You are enthusiastic about representing a company that provides unequalled patient care. You are dependable, passionate, confident, articulate, and punctual. You are able to recognize the need to formulate a plan and find fulfillment when you execute this plan. You are someone who loves learning and is adaptable to an ever-changing environment. You enjoy both collaborating with a team but THRIVE working independently. You are comfortable working in an environment free of gossip, drama, and ego. You live in the Southwest Florida Area DO NOT apply if: You are at all discouraged by rejection or obstacles. You cannot accept being held accountable for personal contributions through monthly metric meetings. You're not a self starter and always need constant direction from a supervisor. Do not perform with a sense of urgency. You are high DRAMA and do not like to LEARN You do not live in the Southwest Florida Area
    $60k-102k yearly est. Auto-Apply 60d+ ago
  • Marketing and Growth Manager

    California Closet Company, Inc.

    Digital marketing manager job in Fort Myers, FL

    Founded in 1978, California Closets has built a reputation as the leader and design authority for custom-designed organizational solutions and exceptional service. We believe home is more than just a place - it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design and install custom solutions for the whole home that add value to your life and home by making space for what belongs. Think of it as ‘Practical Magic.' Job Description Position Overview We are seeking a Marketing & Growth Manager to drive the execution of marketing initiatives, lead generation programs, and trade partnerships that accelerate company growth. This role blends hands-on execution with strategic input, supporting the Director of Marketing in bringing the company's growth strategy to life. The ideal candidate thrives at the intersection of marketing, partnerships, and sales enablement-turning strategic goals into measurable results through campaigns, events, and partnerships. The Marketing & Growth Manager will be responsible for executing marketing initiatives, analyzing performance metrics, and bringing forward innovative ideas that enhance brand visibility and pipeline growth. Key Responsibilities Marketing Strategy & Execution · Execute the company's marketing strategy under the guidance of the Director of Marketing. · Translate high-level marketing plans into actionable campaigns across digital, event, and trade channels. · Provide input on creative and strategic direction to enhance performance and brand consistency. · Track and report on key marketing metrics, including lead sources, campaign ROI, and conversion trends. Lead Generation · Develop and execute lead generation programs that drive high-quality inbound and partner-sourced leads. · Optimize marketing funnels in collaboration with sales to improve lead-to-close ratios. · Report on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and conversion metrics. Trade Partnerships & Business Development · Identify, secure, and grow relationships with designers, contractors, builders, and real estate professionals. · Create and execute trade and referral programs that expand the pipeline and increase referral-driven revenue. · Collaborate with the Director of Marketing to co-develop partner campaigns that align with brand strategy. · Manage partnership engagement, performance reporting, and ROI analysis. Event Marketing & Brand Activation · Plan and execute high-impact showroom and trade events that generate leads and strengthen community presence. · Oversee logistics, promotions, vendor coordination, and post-event follow-up. · Analyze event performance and report on ROI and lead conversion. Territory Marketing & Local Growth · Support regional growth plans by tailoring marketing campaigns to local markets. · Work with the sales team to identify high-opportunity markets and drive localized awareness and leads. · Track territory-level performance and provide insights to leadership on growth opportunities. Qualifications 3-5 years of experience in marketing, partnerships, or business development. · Proven track record in executing marketing campaigns, event management, and relationship development. · Proven ability to develop and manage trade relationships · Strong ability to translate strategy into execution while contributing new ideas and innovation. · Excellent project management, analytical, and communication skills. · Experience using CRM systems and marketing performance tools. · Entrepreneurial mindset with accountability for measurable outcomes. Additional Information Find us on Facebook , YouTube , and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines. Privacy Policy: ************************************************* Terms and Conditions: ***************************************************
    $56k-97k yearly est. 1d ago
  • Marketing and Growth Manager

    California Closets Franchise

    Digital marketing manager job in Fort Myers, FL

    Founded in 1978, California Closets has built a reputation as the leader and design authority for custom-designed organizational solutions and exceptional service. We believe home is more than just a place - it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design and install custom solutions for the whole home that add value to your life and home by making space for what belongs. Think of it as ‘Practical Magic.' Job Description Position Overview We are seeking a Marketing & Growth Manager to drive the execution of marketing initiatives, lead generation programs, and trade partnerships that accelerate company growth. This role blends hands-on execution with strategic input, supporting the Director of Marketing in bringing the company's growth strategy to life. The ideal candidate thrives at the intersection of marketing, partnerships, and sales enablement-turning strategic goals into measurable results through campaigns, events, and partnerships. The Marketing & Growth Manager will be responsible for executing marketing initiatives, analyzing performance metrics, and bringing forward innovative ideas that enhance brand visibility and pipeline growth. Key Responsibilities Marketing Strategy & Execution · Execute the company's marketing strategy under the guidance of the Director of Marketing. · Translate high-level marketing plans into actionable campaigns across digital, event, and trade channels. · Provide input on creative and strategic direction to enhance performance and brand consistency. · Track and report on key marketing metrics, including lead sources, campaign ROI, and conversion trends. Lead Generation · Develop and execute lead generation programs that drive high-quality inbound and partner-sourced leads. · Optimize marketing funnels in collaboration with sales to improve lead-to-close ratios. · Report on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and conversion metrics. Trade Partnerships & Business Development · Identify, secure, and grow relationships with designers, contractors, builders, and real estate professionals. · Create and execute trade and referral programs that expand the pipeline and increase referral-driven revenue. · Collaborate with the Director of Marketing to co-develop partner campaigns that align with brand strategy. · Manage partnership engagement, performance reporting, and ROI analysis. Event Marketing & Brand Activation · Plan and execute high-impact showroom and trade events that generate leads and strengthen community presence. · Oversee logistics, promotions, vendor coordination, and post-event follow-up. · Analyze event performance and report on ROI and lead conversion. Territory Marketing & Local Growth · Support regional growth plans by tailoring marketing campaigns to local markets. · Work with the sales team to identify high-opportunity markets and drive localized awareness and leads. · Track territory-level performance and provide insights to leadership on growth opportunities. Qualifications 3-5 years of experience in marketing, partnerships, or business development. · Proven track record in executing marketing campaigns, event management, and relationship development. · Proven ability to develop and manage trade relationships · Strong ability to translate strategy into execution while contributing new ideas and innovation. · Excellent project management, analytical, and communication skills. · Experience using CRM systems and marketing performance tools. · Entrepreneurial mindset with accountability for measurable outcomes. Additional Information Find us on Facebook, YouTube, and Instagram We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines. Privacy Policy: ************************************************* Terms and Conditions: ***************************************************
    $56k-97k yearly est. 60d+ ago
  • Marketing Manager

    Mark Kaufman Roofing

    Digital marketing manager job in North Port, FL

    For more than 35 years, our company has been the trusted name in roofing throughout Southwest Florida. Known for our tight-knit, family-style culture, we value teamwork, loyalty, and a commitment to excellence. As we continue to grow, we are seeking a skilled and motivated Marketing Manager to join our team and help drive our next chapter of development. Position Summary The Marketing Manager will be responsible for designing, managing, and implementing a comprehensive marketing plan focused on brand awareness, digital growth, website presence, and lead generation. This role requires strong experience in SEO, social platforms, paid digital ads, and website content development. The candidate will collaborate closely with sales, management, and field teams to ensure alignment with company goals while staying within budget. This is an in-office position with occasional job-site visits and attendance at company or community events to stay engaged with daily operations and industry activity. Key Responsibilities Develop, design, and implement a complete marketing plan that aligns with company goals and stays within budget. Increase brand awareness and strengthen our long-standing reputation as Southwest Floridas go-to roofing company. Drive lead generation through SEO, social media management, digital content creation, and both paid and organic advertising strategies. Manage and optimize SEO performance, including keyword strategy, on-page enhancements, and analytics review. Add, update, and maintain website content to keep information current, relevant, and optimized for user experience and search performance. Create, manage, and monitor online advertising campaigns across Google, Facebook, and other digital platforms. Track, measure, and analyze marketing performance metrics; provide regular reports and data-driven recommendations. Design, oversee, and maintain inventory of company-branded materials such as brochures, signage, apparel, and marketing collateral. Work closely with sales and leadership to support and maximize both paid and organic lead generation. Manage the companys online presence, including website updates, social media calendars, reputation management, and customer engagement initiatives. Attend job sites, company events, and community events to capture content and stay actively engaged with operations. Maintain awareness of industry trends, digital marketing best practices, and local market activity. Required Qualifications Preference of degree in Marketing, Communications, Business, or a related field. Minimum 2 years of experience in marketing plan creation and management. Minimum 2 years of experience in SEO and digital growth strategies (organic and paid). Experience updating, creating, and managing website content to maintain relevance and optimize performance. Experience with social media platforms, digital ads, content creation, and branding. Strong analytical skills with the ability to interpret and act on marketing data. Excellent organizational skills, attention to detail, and deadline management. Ability to work collaboratively with a family-oriented, close-knit team. Work Environment & Schedule Full-time (40 hours/week) In-office position with occasional field/event responsibilities Fast-paced, collaborative environment with a long-standing team culture Benefits 401(k) with company match Health benefits Paid time off (PTO) Supportive, family-style work environment Opportunity to work with the most trusted roofing team in Southwest Florida
    $56k-96k yearly est. 4d ago
  • Digital Marketing Specialist

    Florida Gulf Coast University 4.2company rating

    Digital marketing manager job in Fort Myers, FL

    The Digital Marketing Specialist at FGCU executes and optimizes FGCU's digital marketing initiatives to advance institutional goals. This role translates strategy into channel-specific tactics, develops content, manages campaigns and reporting, and uses analytics to drive continuous improvement across digital channels. Typical duties may include but are not limited to: * Develops and implements multi-channel digital campaigns that support university objectives. * Writes, edits copy for ads, email and web pages, ensuring consistency with brand voice and clarity. * Collaborates with the design team to brief, review, and finalize campaign assets, managing iterative feedback and approvals. * Builds and launches digital marketing campaigns; ensures accurate tracking and reporting. * Monitors campaign performance, optimizing budgets, bids, target audiences, creative assets, and landing pages in real time to maximize effectiveness and support overall marketing efforts. * Analyzes and evaluates campaign performance metrics and produces post-campaign reports that provide insights and recommendations aligned with goals and KPIs. * Builds and maintains reports and dashboards; interprets data in context and presents findings. * Manages email campaigns, including contact list hygiene, audience segmentation, QA, accessibility, and scheduling. * Conducts keyword research, implements metadata and on-page SEO; perform content audits to improve visibility and user experience. * Collaborates across departments and external partners to advance the university's digital content strategy. * Supports the Marketing Manager and team members to maintain consistency in digital and traditional marketing strategies and produce detailed reports on their effectiveness. Other Duties: * Stay abreast of the latest trends in digital marketing and emerging technologies. * Performs other job-related duties as assigned. Additional Job Description Required Qualifications: * This position requires either five years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in Marketing, Business, Communications or related field and one year of full-time experience directly related to the job functions. * Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook). * Demonstrated proficiency in digital marketing and analytics tools. * Experience with digital advertising platforms. * Experience with SEO tools. Preferred Qualifications: * Bachelor's Degree from an accredited institution in Marketing, Communications, or closely related field. * Experience in a digital marketing role. * Experience integrating multi-channel campaigns (paid, owned, earned) and coordinating with agencies/vendors. * Familiarity with CMS, CRM software, and email marketing tools. * Proficiency with digital marketing, analytics and SEO tools including Google Analytics, Google Tag Manager, Looker Studio, HotJar, CrazyEgg, Tableau, Meta, Linkedin, Google Ads, SEMrush, ScreamingFrog. * Knowledge of A/B testing and data interpretation. * Understanding of web design principles, accessibility standards (WCAG 2.1 AA), and content strategy. * Prior experience in higher education marketing or a related area is advantageous. Knowledge, Skills & Abilities: * Knowledge of ADA accessibility standards. * Exceptional verbal and written communication skills, with the ability to present effectively to small and large groups. * Strong organizational skills with the ability to prioritize effectively while managing multiple projects simultaneously in a fast paced, deadline-driven environment. * Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. * Strong interpersonal skills and ability to work effectively in a team environment with a proactive and collaborative work ethic. * Ability to translate goals into channel, audience, and messaging tactics that align with strategies and drive engaging user experiences. * Detail oriented and analytical with a problem-solving mindset and the ability to interpret driven insights into actional recommendations. * Ability to work successfully as both a member of a team and independently with minimal supervision exercising sound judgement and escalating issues as needed. * Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved. * Strong copywriting/editing skills for digital channels and the ability to conceptualize and implement digital marketing campaigns. Salary Range: $51,000 to $56,000 FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.
    $51k-56k yearly Auto-Apply 60d+ ago
  • Assistant Event Marketing Manager-Trade Show (Weekends)

    Leaffilter North, LLC 3.9company rating

    Digital marketing manager job in Fort Myers, FL

    Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project. Trusted by more than 1 million homeowners across the US and Canada, we are America's largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms. We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We're proud to say we've been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include: Industry-best compensation packages | Competitive health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | Childcare assistance | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee. Position Summary: The Assistant Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of event marketers to build brand awareness and generate sales leads throughout their designated local market. In addition, this role is responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution. Essential Duties and Responsibilities: * Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up. * Identify, schedule, and plan event calendar for a team of event marketers in assigned territory. * Responsible for budgeting and staffing for identified local events. * Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads. * Assist in distributing event marketing material and equipment set up and tear down. * Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market. * Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs. * Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market. * Track and report event metrics to evaluate performance and ROI of events. * Responsible for exceeding sales lead quotas based on established KPIs. * Travel within the assigned territory as needed. * Performs other duties as assigned by supervisor. Experience and Minimum Qualifications: * Bachelor's degree preferred, or equivalent combination of education, training, and experience. * Experience within event marketing or a related field. * Experience in lead generation and/or experiential marketing. * Experience with limited/single market budgeting and planning in multiple markets. * Knowledge of current best practices and new strategies for event marketing. * Ability to work evenings and/or weekends and pre-scheduled events. * Experience recruiting, onboarding, and training marketing and show staff. * Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball." * Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "win every day" mentality. * Hold oneself accountable and responsible while being self-driven in accomplishing goals. * Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion. * Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately. * Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. * Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first. * Must hold a valid driver's license. * Must have reliable transportation to/from job site to perform job duties. * Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access). * Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status). Preferred Knowledge, Skills, Abilities, or Certifications: * Previous management position in direct-to-consumer marketing. * Experience in home improvement event marketing. Travel Requirements: * 25%-50% domestic travel required. Overtime/Additional Hours Requirements: * Additional hours may be required (exempt positions). Physical Requirements: * Normal office environment and field office/manufacturing/construction environment. * Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. * Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law). Americans with Disabilities Act Statement and Contact Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to **************************.
    $64k-84k yearly est. 28d ago
  • Vice President of Marketing

    YMCA of Southwest Florida 3.2company rating

    Digital marketing manager job in Venice, FL

    Description: The Vice President of Marketing & Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y's mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership & program objectives. As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department-especially the VP of Philanthropy, the “voice” of the Y for mission and donor engagement-to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing & Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility. Requirements: ESSENTIAL FUNCTIONS Strategy, Planning, and Growth Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets. Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan. Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution. Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals. Lead Generation, Enrollment, and Performance Marketing Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business. Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions. Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach. Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health). Partner with senior leaders and branch teams to drive and ensure 3-5% association growth by core business area, using targeted lead-generation strategies and performance tracking. Market Research and Positioning Conduct market research to understand community needs, member behavior, and program demand. Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities. Brand Stewardship and Experience Lead the development and implementation of an association-wide brand experience strategy. Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications. Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application. Partnership with Philanthropy (Critical Priority) Serve as a key strategic partner to the Philanthropy Department. Work in close collaboration with the VP of Philanthropy (the “voice” of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies. Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact. Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement. Team, Budget, and Resource Leadership Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability. Build and manage a network of qualified external agencies and freelance resources to extend capacity. Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities. Leadership and Community Representation Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth. Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance. Support reputation management and crisis/issue response as needed to protect trust in the Y. LEADERSHIP QUALIFICATIONS Mission Advancement Integrates the Y's mission and core values into strategy and daily decision-making. Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership. Collaboration Builds strong relationships with community and internal leaders; inspires across diverse audiences. Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice. Operational Effectiveness Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes. Creates structure, benchmarks, and accountability; operates as a player/coach. Personal Growth Leads change with integrity, humility, courage, and continuous-learning mindset. Maintains current expertise in marketing best practices and technology. REQUIRED QUALIFICATIONS & EXPERIENCE 7-10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization. Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue. Well-rounded expertise across: Advertising and campaign strategy Market research and competitive positioning Data analytics, KPI dashboards, and performance optimization Product/program marketing and lifecycle management Brand strategy, governance, and standards compliance Public relations and community storytelling Budget and vendor/agency management Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a “player/coach.” Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action. Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership. Bachelor's degree required in Marketing, Business, or related field; MBA/advanced degree preferred. Employment is contingent upon completing required Level 2 background screening through the Florida Care Provider Background Screening Clearinghouse. Details: ******************************** CERTIFICATIONS AND TRAINING REQUIREMENTS: CPR and First Aid Certifications preferred. Completion of YMCA of the USA Child Abuse and Neglect class Completion of the YMCA's Blood Borne Pathogens training Must be able to meet the association's background screening requirements. Adhere to drug/alcohol/smoke free workplace policy. Additional training classes as recommended by the Supervisor. WORK ENVIRONMENT & PHYSICAL DEMANDS: · The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach and must be able to move around the work environment. · The employee must occasionally lift and/or move up to 10 pounds. · Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust. · The noise level in the work environment is usually moderate. · On-site attendance is required of this position. YMCA of Southwest Florida has reviewed this to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and YMCA of Southwest Florida reserves the right to change this job description and/or assign tasks for the employee to perform, as the YMCA of Southwest Florida may deem appropriate.
    $121k-183k yearly est. 10d ago
  • Digital Marketing Analyst, PMW

    Rentvine 3.8company rating

    Digital marketing manager job in Estero, FL

    About the role PMW/Rentvine is seeking an innovative, highly organized Digital Marketing Analyst with a strong passion for SEO, website performance, AI website agents, and client success. This role is perfect for someone who thrives in a collaborative environment, enjoys staying ahead of digital trends, and loves working 1:1 with clients to help them grow. You will play a critical role in enhancing website performance, leveraging AI tooling, improving organic visibility, analyzing SEO data, and supporting cross-department collaboration with our PPC and Project Management teams. You will also work closely with our web development and Client Solutions teams to implement best-in-class website structure, schema, and optimization strategies that drive measurable results. What you'll do Conduct comprehensive SEO audits and ongoing website optimization using SEMrush, Ahrefs, and other industry tools. Implement and refine AI agents and automation tools to improve website performance and user experience. Analyze website traffic, search rankings, keyword opportunities, and technical improvements to inform strategic recommendations. Build, maintain, and optimize website hierarchy + content structure for organic growth. Create and deploy schema markup to enhance SERP visibility and support advanced SEO features. Collaborate closely with PPC teams to align SEO and paid strategy for full-funnel performance. Partner with Project Managers and Designers to ensure SEO fundamentals are built into every new website. Manage tasks, reporting, and workflows in Monday.com. Provide SEO insights during client meetings and maintain 1:1 relationships with assigned accounts. Stay on top of emerging trends, Google's latest updates, and “what's next” in organic search and AI-driven marketing. Assist in creating SEO-focused documentation, SOPs, and guidelines for internal teams. Who You Are Local to Estero, FL and available for on-site collaboration. A self-starter who thrives in a fast-paced environment and can manage multiple clients with ease. Obsessed (in the best way!) with SEO, website structure, schema, and staying ahead of algorithm shifts. Comfortable experimenting with AI agents for website insights and automated reporting. Exceptionally organized, detail-oriented, and proactive. Strong communicator who enjoys working directly with clients to explain insights, strategy, and results. Passionate about learning, testing, and implementing new marketing innovations. Qualifications 1-3+ years of experience in SEO, digital marketing, or website performance roles. Hands-on experience with SEMrush, Ahrefs, Google Analytics, Search Console, and similar platforms. Strong understanding of technical SEO, content optimization, and site architecture. Familiarity with AI-powered tools, automations, and performance agents (experience or eagerness to learn). Ability to read, audit, and implement schema markup (JSON-LD preferred). Experience working cross-functionally with PPC, development, and project management teams. Excellent client-facing communication and presentation skills. Experience with Monday.com or similar project/workflow management tools.
    $47k-71k yearly est. 46d ago
  • Senior Manager of Marketing

    Better Together 4.5company rating

    Digital marketing manager job in Naples, FL

    Better Together works to end the root causes of poverty, dependency, divorce and child abuse by leveraging the power of the local church to provide struggling families with supportive relationships and meaningful work. Once properly supported, families can achieve independence, stay together and thrive. The Senior Manager of Marketing provides strategic, technical, and operational leadership to advance Better Together's mission. This role sets the vision for marketing strategy, oversees systems and processes, and ensures technology and data are leveraged to drive efficiency, scale, and measurable results. While leading a creative team of storytellers, designers, and content specialists, this leader focuses on removing barriers, streamlining operations, and enabling capacity for greater impact. CULTURE AND FIT At Better Together, we are a mission-first team that shows up with purpose, humility, and grit. Our culture is shaped by five core values that guide how we lead, how we serve, and how we grow. If these values reflect who you are and how you work, you may be a great fit for our team. We Love Others: We lead with empathy, humility, and integrity. We treat every person with dignity, make people feel seen and valued, and do what's right even when it's hard. Do you treat people with respect, no matter their background or behavior? Do you make decisions based on what's best for others, not just yourself? We Choose Gratitude: Gratitude fuels our joy and shapes how we show up. We focus on what's possible, not what's missing. We uplift others, celebrate progress, and keep perspective-even in the tough seasons. Do you stay positive and solutions-focused when challenges arise? Do you regularly speak encouragement and appreciation to your teammates? We Are Ideal Team Players: We are hungry, humble, and people-smart. We take initiative, lift others up, and work wisely with all kinds of people. The best teams aren't made of perfect people-they're made of teachable ones. Do you take ownership and go the extra mile without being asked? Are you open to feedback and constantly looking for ways to grow? We Do Hard Things: We don't quit when things get hard. We press in with courage, keep a growth mindset, and do whatever it takes to get the job done. We don't waste time on drama-we stay focused on the mission. Do you rise to challenges with resilience and a clear head? Do you consistently push through discomfort to deliver results? We're All In: We carry the mission in our hearts and act like owners. We take full responsibility, build capacity in ourselves and others, and do the work that matters most. Are you passionate about transforming lives and communities through your work? Do you take initiative and show up fully-because you believe this mission is worth it? We don't hire just for talent. We hire for alignment, character, and commitment to the mission. Expect honest conversations about these values throughout the hiring process. ROLES AND RESPONSIBILITIES The Senior Manager of Marketing will have four primary roles, broken down into key responsibilities. They are: Strategic Leadership & Oversight Define and direct a comprehensive, data-driven marketing strategy aligned with organizational growth and mission goals. Partner with the COO and leadership team to ensure marketing efforts support development, program expansion, and external engagement. Provide high-level oversight, direction, and accountability for the marketing team, while leaving creative execution to specialists. Build a results-oriented culture that emphasizes efficiency, innovation, and measurable impact. Systems, Processes & Technology Lead the design and continuous improvement of marketing systems and workflows that enable speed, scalability, and collaboration. Leverage automation, CRM, and analytics platforms to streamline operations, optimize campaigns, and reduce manual effort. Remove barriers that slow execution, ensuring the creative team has the tools, resources, and processes needed to deliver at scale. Oversee integration of technology platforms (Salesforce, WordPress, ActiveCampaign, project management, analytics) into a cohesive ecosystem that supports data-driven decision-making. Audience Growth & Funnel Performance Set direction for lead generation strategies across volunteers, donors, church partners, employers, and families. Ensure campaigns are segmented, automated, and optimized to move audiences from awareness to sustained action and advocacy. Oversee data capture, tracking, and reporting to measure funnel health, conversion rates, and ROI. Provide strategic insights to guide targeting, resource allocation, and audience engagement priorities. Brand, Creative & Storytelling Oversight Safeguard brand integrity and ensure consistency across campaigns, channels, and platforms. Provide strategic guidance on messaging frameworks, audience personas, and positioning, while the creative team develops stories and assets. Approve major creative campaigns and ensure alignment with organizational strategy and data insights. Balance storytelling with performance metrics, ensuring creative content is supported by technology, systems, and measurable outcomes. REQUIREMENTS Bachelor's degree in marketing, business, or related field required; Master's or advanced certification in digital strategy, marketing automation, or analytics preferred. Candidates without a degree will be considered if they have 12+ years of proven marketing experience. 8+ years of progressive marketing leadership experience, with strong emphasis on systems, operations, and digital platforms. Proven success implementing marketing technologies and automation to scale audience engagement and organizational impact. Deep expertise in digital marketing, funnel design, CRM, analytics, and technology-enabled growth strategies. Experience managing creative teams while focusing on enabling capacity through process and technology. Strong analytical, strategic planning, and leadership skills, with a track record of driving measurable results. Commitment to Better Together's mission, with the ability to align technical strategy with mission impact. Match Better Together's core values (described above) TIMING, LOCATION AND COMPENSATION Better Together seeks to fill this position as soon as possible. The organization's headquarters are in Naples, Florida, but all the Better Together staff reside in Florida. Better Together has built a highly successful work culture over the past decade with systems and structures designed for clarity, flexibility, and great communication. Key elements of the environment include: Weekly team meetings with clear accountability and the opportunity to solve issues as a team. Quarterly in-person team meetings at which you'll build deeper relationships, set clear goals aligned with the Better Together vision, and brainstorm how to seize new opportunities An intensive 90-day orientation to familiarize you with the Better Together team, our policies, and how we operate Home office setup, including equipment and communication tools you need to hit the ground running Compensation and Benefits: Better Together offers a generous salary and benefits package, as outlined below: Medical (99% employer paid, employee only) Dental Vision Life Insurance Paid Holidays Paid Time off Retirement Savings Plan with 50/50 employer match up to 6% QUESTIONS? Please direct all questions to [email protected].
    $105k-132k yearly est. Auto-Apply 13d ago
  • Vice President of Marketing

    The Sky Family YMCA 3.9company rating

    Digital marketing manager job in Venice, FL

    The Vice President of Marketing & Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y's mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership & program objectives. As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department-especially the VP of Philanthropy, the "voice" of the Y for mission and donor engagement-to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing & Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility. Requirements ESSENTIAL FUNCTIONS Strategy, Planning, and Growth * Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets. * Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan. * Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution. * Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals. Lead Generation, Enrollment, and Performance Marketing * Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business. * Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions. * Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach. * Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health). * Partner with senior leaders and branch teams to drive and ensure 3-5% association growth by core business area, using targeted lead-generation strategies and performance tracking. Market Research and Positioning * Conduct market research to understand community needs, member behavior, and program demand. * Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities. Brand Stewardship and Experience * Lead the development and implementation of an association-wide brand experience strategy. * Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications. * Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application. Partnership with Philanthropy (Critical Priority) * Serve as a key strategic partner to the Philanthropy Department. * Work in close collaboration with the VP of Philanthropy (the "voice" of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies. * Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact. * Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement. Team, Budget, and Resource Leadership * Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability. * Build and manage a network of qualified external agencies and freelance resources to extend capacity. * Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities. Leadership and Community Representation * Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth. * Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance. * Support reputation management and crisis/issue response as needed to protect trust in the Y. LEADERSHIP QUALIFICATIONS Mission Advancement * Integrates the Y's mission and core values into strategy and daily decision-making. * Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership. Collaboration * Builds strong relationships with community and internal leaders; inspires across diverse audiences. * Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice. Operational Effectiveness * Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes. * Creates structure, benchmarks, and accountability; operates as a player/coach. Personal Growth * Leads change with integrity, humility, courage, and continuous-learning mindset. * Maintains current expertise in marketing best practices and technology. REQUIRED QUALIFICATIONS & EXPERIENCE * 7-10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization. * Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue. * Well-rounded expertise across: * Advertising and campaign strategy * Market research and competitive positioning * Data analytics, KPI dashboards, and performance optimization * Product/program marketing and lifecycle management * Brand strategy, governance, and standards compliance * Public relations and community storytelling * Budget and vendor/agency management * Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a "player/coach." * Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action. * Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership. * Bachelor's degree required in Marketing, Business, or related field; MBA/advanced degree preferred. * Employment is contingent upon completing required Level 2 background screening through the Florida Care Provider Background Screening Clearinghouse. Details: ******************************** CERTIFICATIONS AND TRAINING REQUIREMENTS: * CPR and First Aid Certifications preferred. * Completion of YMCA of the USA Child Abuse and Neglect class * Completion of the YMCA's Blood Borne Pathogens training * Must be able to meet the association's background screening requirements. * Adhere to drug/alcohol/smoke free workplace policy. * Additional training classes as recommended by the Supervisor. WORK ENVIRONMENT & PHYSICAL DEMANDS: * The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. * While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach and must be able to move around the work environment. * The employee must occasionally lift and/or move up to 10 pounds. * Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust. * The noise level in the work environment is usually moderate. * On-site attendance is required of this position. YMCA of Southwest Florida has reviewed this to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and YMCA of Southwest Florida reserves the right to change this job description and/or assign tasks for the employee to perform, as the YMCA of Southwest Florida may deem appropriate.
    $115k-174k yearly est. 12d ago
  • Social Media and Content Manager - SunStream Corporate Offices

    Sunstream Hotels & Resorts 3.4company rating

    Digital marketing manager job in Fort Myers Beach, FL

    This role will own and grow the SunStream portfolio's organic social media presence, and community engagement to increase brand awareness, drive direct bookings and on-property spend. Responsibilities include, strategic planning, content creation, and channel, community and reputation management. Primary Work Location: DiamondHead Beach Resort Qualifications Experience in social media/content for hospitality, travel, lifestyle or F&B Strong copywriting and on-camera/editorial storytelling skills and all social media suites and analytics Organized, data-driven, and flexible; available for some weekends/early mornings/sunset shoots Preferred Qualifications: Hospitality CRM/loyalty exposure, influencer contract negotiation experience Drone pilot certification or advanced photography skills If qualified, upon application submission, a resume with salary expectations and a portfolio/reel of recent work (links preferred), along with 2-3 sample post concepts you'd launch in the first 30 days will be requested.
    $31k-45k yearly est. 8d ago
  • Digital Advertising Manager

    Discovery Senior Living

    Digital marketing manager job in Bonita Springs, FL

    Job Description The Digital Advertising Manager at Discovery Senior Living is a strategic, data-driven individual who will be responsible for leading digital advertising campaigns that increase brand awareness and drive customer acquisition. This role will be situated in the Marketing Department and work collaboratively with teams across the organization to develop and execute efficient and effective digital advertising strategies. Key Responsibilities: Developing and managing digital marketing campaigns across multiple channels (including Google Adwords, Bing Ads, Social Media platforms, and other online advertising channels) to drive traffic and conversions, reduce costs, and increase return on advertising spend. Track, monitor, and report on KPIs to measure the effectiveness of digital advertising efforts, and make data-driven decisions to optimize each campaign's performance. Working with internal teams and external agencies to develop and improve creative messaging for all digital commercials and advertisements. Staying up-to-date with the latest trends in online marketing, new platforms, and industry best practices to help steer future strategies. Managing the digital advertising budget and ensuring all activities deliver against business objectives and offer a strong return on investment. Qualifications: A Bachelor's degree in Marketing, Business, or a related field is required. A minimum of five years of experience in managing large-scale, complex digital advertising campaigns. Strong competency with Google Analytics, AdWords, and other digital advertising platforms. Exceptional analytical skills and a strong understanding of digital advertising metrics and KPIs. Demonstrated excellent project management skills, with an ability to multitask and work under pressure to meet deadlines. Strong written and verbal communication skills, with a strong attention to detail. Benefits: Competitive compensation package including annual performance bonuses. Comprehensive health benefits including medical, dental, and vision coverage. Retirement savings plan with company match. A professional development budget for continuous learning and career advancement opportunities. Work-life balance support including flexible work arrangements and paid time off. The Digital Advertising Manager is a crucial role in our Marketing team, contributing significantly to our ongoing growth and digital transformation. If you're a driven and experienced digital marketing professional with a passion for seniors' wellbeing, we'd love to hear from you.
    $49k-83k yearly est. 8d ago
  • Social and Digital Marketing Coordinator

    Brand Brilliance 365 Inc.

    Digital marketing manager job in Naples, FL

    Job DescriptionBenefits: Competitive salary Flexible schedule Health insurance Opportunity for advancement Paid time off Training & development Were looking for a creative, data-driven, and detail-oriented Social Media and Digital Marketing Coordinator to join our growing marketing team. In this role, youll be responsible for executing social media strategies, managing digital campaigns, and helping to build our online brand presence across multiple platforms. Youll collaborate closely with the marketing, design, and content teams to craft engaging content, monitor performance, and ensure consistent brand messaging across all channels. Key Responsibilities Manage daily content scheduling, posting, and community engagement across social media platforms (Instagram, LinkedIn, Facebook, etc.) Develop and execute digital marketing campaigns, including email marketing, paid advertising (Google Ads, Meta), and SEO/SEM initiatives Track, analyze, and report on social media and campaign performance metrics to optimize results Assist in content creation and curation including copywriting, visuals, and short-form videos Support influencer collaborations and partnership initiatives Stay up to date with social media trends, tools, and best practices to continuously improve digital strategy Qualifications Bachelors degree in Marketing, Communications, or a related field 13 years of experience in social media management or digital marketing Strong understanding of social platforms, digital advertising tools, and analytics (Google Analytics, Meta Business Suite, etc.) Excellent writing, visual storytelling, and communication skills Basic design/photo editing skills (Canva, Adobe Creative Suite, or similar) Highly organized with strong attention to detail and the ability to manage multiple projects
    $35k-50k yearly est. 17d ago
  • Director of Marketing and Communications

    Catholic Diocese of Arlington 4.1company rating

    Digital marketing manager job in Venice, FL

    Title: Director of Marketing and Communications Reports to: Director of Development Classification: Salaried/Exempt The Director of Marketing and Communications is responsible for internal and external dissemination of information and data of the agency, including overseeing all communication, written and oral, to ensure that the message of Catholic Charities is consistent and engaging. Main duties include promoting the work of Catholic Charities through various mediums; managing the website and other social media sites; coordination of the newsletters, including drafting the articles, printing, and mailing; and assisting with fundraising events and appeals. Job Responsibilities Plan, direct, and coordinate all Catholic Charities marketing efforts. Manage the Catholic Charities web site using Word Press software. Manage the Catholic Charities social media platforms. Produce a quarterly print newsletter. Produce a quarterly email newsletter. Produce a quarterly email employee newsletter. Write and disseminate press releases as needed. Produce brochures, annual report and other printed materials as needed. Assist with fundraising event promotion and materials. Oversee video production as needed. Manage online profiles for Catholic Charities. Attend meetings as needed. Coordinate and manage photography for newsletters, social media, and events. Provide writing and proofreading for staff as needed. Collaborate with Development team as needed. Collaborate with stakeholders/external partnerships. Other duties as assigned.
    $45k-64k yearly est. 9h ago
  • Manager Paid Advertising - Digital Marketing

    The Hertz Corporation 4.3company rating

    Digital marketing manager job in Estero, FL

    Are you a data-driven, detailed individual that is current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative work environments, this would be a great role for you. Manager Paid Advertising will oversee investment and execution of digital campaign strategy within North America, with a primary focus on performance across omni-channel digital media advertising for our brand portfolio. **A Day in Life:** The Manager Paid Advertising Digital Marketing is within the global Paid Media and Advertising Marketing team and will involve close collaboration with cross functional Hertz team including but not limited to Brand. Successfully support and manage the approved paid media strategy and forecast for NA advertising budgets across three brands and maintain optimal levels of media performance across channels with efficiency vs. benchmarks in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results and insights across the team and organization. Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week. The salary range for this position is around $100k but is commensurate with experience **What You'll Do:** + Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI + Leverages deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations + Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement + Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward looking media planning + Expert-level knowledge of SEM Search Engine PPC Marketing and Display Programmatic paid conversion channel media advertising with a proven track record of successful results + Contribute as part of a global media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities + Keep up with the latest digital media advertising trends across platforms and media publishing advertisers + Utilizes and proficient with GA4, Google Looker Studio, Tableau, Power BI + Collaborate closely with key internal and external partners - agency of record, brand Marketing and creative services team to align strategies, messages, creatives, and important metrics + Manages weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy + Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis. + Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Senior Leadership teams, collaborators and team members **What We're Looking For:** + Bachelor's in Marketing preferred or relevant area of education + 3-5 years' experience in Digital Media or Media Advertising Buyer Agency experience preferred + Moderate / Expert proficiency in Media buying and planning experience + Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms - Google (Analytics GA4, AdWords-SA360, Display Video-DV360), Meta, Microsoft, TikTok + Must be data driven and have experience analyzing media performance data full funnel KPIs across channels and media buying and industry and platform best practices + Experience in working with and analyzing Brand lift, Search Lift, Conversion Lift and Reach & Frequency reports is plus + Strategic individual with a hands-on approach to execution + Highly analytical, comfortable with campaign reporting and attribution models linked to performance. + Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher-level reports that analyze and showcase their performance + Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures + Proven track record of working under tight deadlines while keeping others on-schedule + Proactive with account recommendations and sharing industry insights + Highly proficient in MS Office, especially Excel + Strong project management, organizational, and communication skills, with excellent attention to detail + Capability of balancing urgent priorities with strategic long-term objectives + Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc. + Motivated individual committed to teamwork + Ability to collaborate with internal and external stakeholders across multiple functions and locations + Ability to influence and demonstrate initiative + Flexible and adaptable; ability to work effectively in ambiguous situations + Excellent verbal and written communication skills + Results driven, ability to make decisions and help solve problems + Ability to keep a positive attitude in a fast-paced environment. + Ability to work under minimal supervision with a goal-oriented mindset. + Ability to see the big picture and leverage critical thinking and decision-making skills. + Excellent organization, time management, delegation, and prioritization skills. + Courageous leadership and accountability. **What You'll Get:** + Up to 40% off the base rate of any standard Hertz Rental + Paid Time OffMedical, Dental & Vision plan options + Retirement programs, including 401(k) employer matching + Paid Parental Leave & Adoption Assistance + Employee Assistance Program for employees & family + Educational Reimbursement & Discounts + Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness + Perks & Discounts -Theme Park Tickets, Gym Discounts & more The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. **US EEO STATEMENT** At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
    $100k yearly 60d+ ago
  • Marketing Manager

    Berman Physical Therapy 3.9company rating

    Digital marketing manager job in Naples, FL

    Seeking a creative, enthusiastic, dependable, and dedicated individual for this Marketing Manager position at Berman Physical Therapy. The successful candidate will be primarily responsible for: effectively communicating the benefits of physical therapy so that prospective patients can “make better decisions about their health”, through social media, print media, and electronic media outreach. Previous experience in communications, marketing, graphic design and copywriting is preferred. Experience with video editing, YouTube, Facebook Ads, Google Adwords, and CRM software, is preferred. The successful candidate will be creating internal and external content for the business, including technique videos, patient interviews, blog posts, monthly newsletters and developing daily content for all social media and electronic media platforms. APPLY if: You thrive in a fast-paced environment. You are an active problem-solver. You strive to exceed expectations and have a strong work ethic. You are motivated when encountering challenges. You possess a thirst for finding opportunities to improve or contribute… You are enthusiastic about representing a company that provides unequalled patient care. You are dependable, passionate, confident, articulate, and punctual. You are able to recognize the need to formulate a plan and find fulfillment when you execute this plan. You are someone who loves learning and is adaptable to an ever-changing environment. You enjoy both collaborating with a team but THRIVE working independently. You are comfortable working in an environment free of gossip, drama, and ego. You live in the Southwest Florida Area DO NOT apply if: You are at all discouraged by rejection or obstacles. You cannot accept being held accountable for personal contributions through monthly metric meetings. You're not a self starter and always need constant direction from a supervisor. Do not perform with a sense of urgency. You are high DRAMA and do not like to LEARN You do not live in the Southwest Florida Area Powered by JazzHR 7L7GcPunhJ
    $60k-102k yearly est. 28d ago
  • Marketing & Promotions Manager

    Florida Gulf Coast University 4.2company rating

    Digital marketing manager job in Fort Myers, FL

    The Marketing & Promotions Manager supports the daily operations of WGCU's marketing, communications, and audience development efforts supporting university initiatives. With a focus on growing audience engagement across on-air, digital, on-demand, and in-person platforms, the lead collaborates across departments to develop integrated campaigns aligned with both editorial and business objectives, ensuring consistent branding and messaging. WGCU is Southwest Florida's source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region. Typical duties may include but are not limited to: * Establishes development of goals and objectives that support WGCU's strategic mission and audience growth strategy. This includes supporting WGCU strategies as a trusted news source connecting journalism and programming with audience needs. * Designs and executes multi-channel marketing campaigns that reflect WGCU's brand strategy, engaging audiences across on-air, online, on demand, and in-person platforms. * Develops campaign and special project communications in collaboration with editorial, digital and social media efforts, and strategic partners to ensure marketing efforts align with and advance WGCU's public service mission. * Supports branding initiatives, including collaborating on long-term branding campaigns with a leading SWFL advertising agency or in-house resources to differentiate WGCU from competitors. * Assists in launching new radio, TV, and digital programs/products to increase audience awareness and engagement. * Oversees social media content and collaborates with shared creative resources (graphic designers and others) to support external marketing, underwriting, development and programming departments. * Develops marketing materials and ensures consistent messaging and visuals across print, TV, digital, social and out of home advertising. * Supports copywriting process for internal departments and external communications. * Serves as primary liaison with external PR agencies and media institutions to distribute announcements on WGCU's programming, events, and strategic direction. * Tracks and reports on campaign performance; assists in evaluating marketing and PR strategies, implementing new processes and promoting best practices to risk management. * Monitors production timelines and supports project workflows by coordinating departmental activities and setting priorities for WGCU marketing campaigns and special projects. Other Duties: * Performs other job-related duties as assigned. Additional Job Description Required Qualifications: * Bachelor's degree from an accredited institution in Marketing, Communications, or other closely related field. * Three years of full-time experience directly related to the job functions. * Familiar with radio and TV production, Out of Home, digital platforms, and social media. * Professional full-time experience in marketing, communications, broadcasting, or related field. * Experience with audio or multi-media production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, and social media design. * Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook). Preferred Qualifications: * Master's Degree from an accredited institution in marketing, advertising, communications, or related field. * 5 years Professional full-time experience in marketing, communications, broadcasting, or related field. * Experience working in higher education. Knowledge, Skills & Abilities: * Knowledge of marketing principles, including promotion and public relations. * Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, verbal, and visual media. * Excellent interpersonal, verbal and written communication skills. * Skill in completing assignments accurately and with attention to detail. * Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines. * Ability to work successfully as both a member of a team and independently with minimal supervision. * Ability to work under pressure and meet close deadlines. * Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved. * Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure. * Ability to operate personal computers with proficiency and learn new applications and systems. FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.
    $44k-55k yearly est. Auto-Apply 12d ago
  • Digital Advertising Manager

    Discovery Senior Living

    Digital marketing manager job in Bonita Springs, FL

    Job Description Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 350 communities and over 35,000 homes in nearly 40 states, and 19,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 2 largest U.S. senior living operators. Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We're a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable, enriching residential environments. Due to continued growth, Discovery Senior Living adding a Digital Ad Manager to their home office team in Bonita Springs, FL. The Digital Marketing Ad Manager is a collaborative role with key marketing stakeholders as well as third-party vendors to help develop strategic campaigns and to oversee the execution of digital marketing plans, including but not limited to, the websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as primary digital advertising execution lead ensuring deliverables are provided to third-party vendors and/or channels on-time, within scope, and within budget on behalf of Marketing team members. Coordinate internal resources and/or third parties/vendors for any part of the execution of digital marketing including but not limited to, digital advertising, changes to websites, SEO optimizations and content marketing. Monitor budgets, performance, optimizations, ensuring digital marketing performance meets and exceeds goals. Analyze data and provide recommendations as needed. Identify gaps in marketing data and conversion opportunities through segmentation and analysis. Review as needed with key stakeholders. Communicate platform changes and updates relating to capabilities and functionality. Manage changes to project scope, schedule and costs as needed to support digital marketing objectives and goals for a particular strategy as identified by key stakeholders. Collaborate on the creation, distribution, and list management within our marketing automation platform. Continue to review and refine processes to simplify and create efficiencies. Seek feedback and incorporate into future activities. Execute and meet the strategic objectives set by Marketing leadership. Other duties as assigned. QUALIFICATIONS Bachelor's Degree preferred, (emphasis on Marketing, Advertising, Communications or Journalism). Minimum three (3) years of digital and traditional Marketing experience in a corporate or agency environment. Proactive with a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns. Experience with Microsoft Office, social media platforms and marketing automation programs and database marketing. Benefits: In addition to a rewarding career and competitive salary, Discovery also offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies. EOE D/V
    $49k-83k yearly est. 13d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Cape Coral, FL?

The average digital marketing manager in Cape Coral, FL earns between $53,000 and $125,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Cape Coral, FL

$82,000

What are the biggest employers of Digital Marketing Managers in Cape Coral, FL?

The biggest employers of Digital Marketing Managers in Cape Coral, FL are:
  1. Lee County Electric Cooperative, Inc.
  2. Crg Inc
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