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Brand Marketing Manager
Mgr, Advertising
Fox & Roach/Trident Limited Partnership
Digital marketing manager job in Devon, PA
Purpose of Job
The Advertising Manager is responsible for the operational management of all advertising programs including new product development and enhancements to existing programs and vendor relations. Also responsible for championing key initiatives for product development, implementation, and ongoing training. Additionally, responsible for the production management of the Home Buyers Guide or other real estate magazines.
Job Duties and Responsibilities
(Essential Job Functions)
Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
Coordinate all advertising and print media within intended deadlines. Develop project plans, provide direction and coordinate project activities associated with advertising. (40%)
Supervise staff to ensure that projects are done well and on time. Analyze staff needs to successfully carry out any new or existing programs. Establish and maintain a positive, healthy working atmosphere. Perform supervisory activities, including employee safety, selection and development of employees, employee counseling and motivation, and salary administration. Assist in the administration of the department budget and reporting the work performed within the department. (25%)
Assist in design, production and implementation of all marketing programs and campaigns. (10%)
Continually monitor and report to management on utilization of current and new advertising programs and provide the management team with regular participation updates. (10%)
Ensure that all advertising and marketing programs are being adequately promoted in all communication mediums to the sales associates and consumers. (10%)
Create support pieces for sales associates and management to promote utilization of existing programs. (5%)
Perform any additional responsibilities as requested or assigned. (0 - 5%)
Performance Expectations
Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
Establish and maintain positive and productive work relationships with all staff, customers and business partners.
Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
Education:
Bachelor's degree in marketing, communications, business administration or related field; or equivalent work experience.
Experience:
Two years of advertising experience, with an emphasis in print media.
Experience in a senior technical/leadership role.
Knowledge and Skills:
Strong personal computer skills; proficiency in PowerPoint and Word.
Effective oral and written communication skills, including presentation skills.
Effective interpersonal skills and leadership abilities.
Effective analytical, problem-solving and decision-making skills.
Project management skills; ability to prioritize and handle multiple tasks and projects concurrently. Ability to work within tight deadline environment.
We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer
$60k-94k yearly est. 4d ago
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Associate Product Marketing Manager
Boiron USA
Digital marketing manager job in Newtown, PA
Associate Product MarketingManager at Boiron USA
Hybrid Schedule - 3 days in office 2 from home.
Must be able to commute to Newtown Square, PA
What does Boiron Do?
For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.
What would you be doing as a Associate Product MarketingManager?
The Associate Product Manager supports the planning, execution, and analysis of marketing initiatives for assigned brands and categories. This role partners closely with the Senior Product MarketingManager to help develop strategy, coordinate cross-functional activities, execute marketing tactics, and provide business insights that guide decision-making. The APM may manage smaller or primary brands or subsets of the portfolio with oversight, while contributing to innovation, sales support, and operational alignment.
But what does this role really do?
Brand & Portfolio Support
Support the Senior Product MarketingManager across all facets of brand planning, execution, and analysis.
Assist with development of marketing strategies, calendars, and budgets for assigned categories under the senior product marketingmanager's guidance.
Brand Ownership
Manage assigned brands or product subsets with oversight from the Senior Product MarketingManager, ensuring day-to-day execution and alignment with brand strategy.
Campaign & Channel Execution
Partner with Public Relations, Social, Digital, and Creative teams to support execution of awareness-building and conversion-driving programs.
Work with Sales teams to support development of channel-specific materials and retail activation.
New Product Development
Assist with new product development in partnership with global headquarters, tracking milestones and communicating progress internally.
Contribute to development of launch materials, sales tools, and marketing assets.
Project & Vendor Coordination
Managemarketing material requests with the creative team; support operational coordination such as vendor tasks and materials updates.
Market & Business Analysis
Conduct marketplace, category, and sales analyses using internal and external tools; provide insights and recommendations to the team.
Team Participation
Serve as an active contributor in team discussions, providing informed points of view and supporting decisions with data.
Other duties as assigned.
You would be a great fit if you have the following...
Education: Bachelor's degree in marketing, Advertising, or related field.
Enthusiastic team player with a positive attitude; ability to work with various departments within the organization
3+ years of experience in Marketing, product management or brand management
Experience with consumer-packaged goods is ideal but not required
Self-starter capable of delivering on goals with minimal supervision
Ability to stay organized and work on numerous projects concurrently
Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
Ability to travel domestic as needed. 5-6 trips annually, which may include overnight and/or weekend travel
Work under deadline pressure and meet timelines.
Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
Ability to analyze, interpret, and disseminate information.
Must demonstrate personal integrity & honesty.
$86k-125k yearly est. 3d ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
ABOUT THE ROLE
We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
Ability to work collaboratively with cross-functional teams and senior leadership.
Potential travel domestically and/or internationally
Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. Auto-Apply 19d ago
AD - Present Customer Analytics
Onemain (Formerly Springleaf & Onemain Financials
Digital marketing manager job in Wilmington, DE
We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies.
This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers.
Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle.
In the Role
* Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders
* Partner with Present customer channel marketing teams to develop and drive loan renewal strategies.
* Monitor PC loan renewal performance trends and comparisons to Plan.
* Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.
* Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates.
* Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.
* Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company.
* Manage a team of high-performing analysts.
Requirements
* Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred.
* 5+ years of analytical experience in digital/marketing space
* 2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams.
* Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus.
* Experience leveraging digitalmarketing and data visualization tools.
* Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives.
* Lending or consumer finance industry experience preferred.
Location: (hybrid) Wilmington, DE or Baltimore, MD
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
* Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
* Up to 4% matching 401(k)
* Employee Stock Purchase Plan (10% share discount)
* Tuition reimbursement
* Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
* Paid sick leave as determined by state or local ordinance, prorated based on start date
* Paid holidays (7 days per year, based on start date)
* Paid volunteer time (3 days per year, prorated based on start date)
Target base salary range is $130,000 - $180,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
$130k-180k yearly 3d ago
Digital Channels Product Manger
JPMC
Digital marketing manager job in Wilmington, DE
You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.
As a Product Manager in Digital Channels, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.
Job responsibilities
Develops a product strategy and product vision that delivers value to customers
Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
Identifies new and emerging digital threats that can lead to customer impact or reputational harm
Leads the product development lifecycle form concept to launch for cybersecurity solutions and rules
Collaborates with cross-functional teams to execute new functionality and rules
Required qualifications, capabilities, and skills
5+ years of experience or equivalent expertise in product management or a relevant domain area
Advanced knowledge of the product development life cycle, design, and data analytics
Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
Strong understanding of cybersecurity principles, threats, and mitigation strategies.
Proven experience with Splunk and/or other log management platforms
Strong analytical and problem-solving skills
Ability to communicate across differing levels of leadership
Preferred qualifications, capabilities, and skills
Demonstrated prior experience working in a highly matrixed, complex organization
Certifications such as CISSP, CISM, or similar
$82k-116k yearly est. Auto-Apply 60d+ ago
Marketing Analytics Senior Manager
Ra 3.1
Digital marketing manager job in Wilmington, DE
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Senior Manager
Job Level: Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$101k-140k yearly est. 60d+ ago
Senior Brand Marketing Manager - Hotel
Philadelphia International Airport
Digital marketing manager job in Philadelphia, PA
Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand MarketingManager for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond.
We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.
We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with:
* Generous compensation package
* An exceptional benefit plan for eligible associates & your family members
* 401K matching program for eligible associates
* Discounts with our Crescent managed properties in North America for you & your family members
What will you be doing?
The Senior Brand MarketingManager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
This is a dynamic role at the intersection of hospitality, culture, and creativity- ideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution.
JOB SUMMARY
* Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
* Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
* Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking.
* Performance Analysis & Optimization
* Monitor brand health of our focus brands
* Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies.
* Conduct ad-hoc research to fill in gaps in consumer understanding.
* Stay abreast of industry trends, competitor activities, and consumer preferences.
* Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
* Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance.
What is required?
* Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
* Content strategy and creation, copywriting, photoshoots and video shoots
* Digital images, ads and messaging
* VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
* F&B activations and project management
* Sales support/client site tour creative
* Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
* Bachelor's degree in Marketing, Communications, Business, or a related field.
* Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience.
* Passionate about creating a genuine customer experience while achieving revenue objectives.
* Self-starting personality with an even disposition.
* Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
* Ability to solve problems quickly, think creatively, and manage multiple streams of work
* Excellent communication, interpersonal, and presentation skills
* Demonstrate ability to project manage complex initiatives from conception to successful execution.
* Must be willing to "pitch-in" and help co- workers with their job duties and be a team player.
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!
Our Differences Are What Make Us Great:
At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That's why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Source: Crescent Hotels & Resorts
$79k-114k yearly est. 2d ago
Quant Analytics Manager - Marketing Data Analytics
Jpmorgan Chase & Co 4.8
Digital marketing manager job in Wilmington, DE
JobID: 210686300 JobSchedule: Full time JobShift: Base Pay/Salary: Chicago,IL $118,750.00-$195,000.00 We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager, where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration.
Job Summary:
As a Quant Analytics Manager on the Performance Marketing Analytics team, you'll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC, but also how the data and SFMC features can improve email channel performance. The focus will be on standing up a measurement plan and analytics for push notification, testing SFMC flow control features, and supporting strategy around preference center and opt outs. You will partner across the firm with data partners, marketers, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization.
Job Responsibilities:
* Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements
* Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve 'Push Notification' strategy
* Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels contact strategy
* Collaborate with other teams to craft test designs, interpret and translate results to present to senior management
* Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct
* Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects
* Report performance of campaigns to optimize resources towards high-potential initiatives
* Identify areas of improvement in email campaign-level performance, delivering recommended optimizations to marketers and channel management
* Guide and mentor new hires and/or interns as needed
Required qualifications, capabilities, and skills:
* Bachelor's degree in a quantitative, analytical, or related field
* 5+ years of experience in an advanced analytics role
* Strong SQL knowledge, including complex queries
* Advanced analytics experience
* Experience with relational databases and data prep to summarize large datasets
* Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements
* Critical and analytical thinking with a data-oriented mindset
* Ability to develop advanced data visualization and presentations
* Strong ability to translate data findings into business story telling for leadership
* Excellent written and verbal communication skills
* Comfort building and managing relationships with both analytics and business stakeholders
Preferred qualifications, capabilities, and skills:
* Master's degree in related field
* Knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI preferred
* Experience with Email Marketing/Push Marketing strategy
* Experience with test experimental design and results analysis
* Functional industry experience in marketing, operations, technology or finance
* Team leadership experience
$118.8k-195k yearly Auto-Apply 18d ago
Global Senior Manager Marketing, Mid Market
Vertex 4.7
Digital marketing manager job in King of Prussia, PA
MM Global Integrated Demand Program Lead
The Global Senior MarketingManager, Mid-Market is responsible for designing, executing, and optimizing annual integrated demand programs for the mid-market that drive pipeline growth and align with organizational goals. You will own the end-to-end lifecycle of demand generation initiatives, from strategic planning through execution and performance delivery, ensuring programs are tailored to diverse regions, audiences, and product ecosystems. This role reports into the VP Global Integrated Demand Programs
Key Responsibilities
Strategic Demand Program Planning:
Develop annual integrated demand programs incl. demand generation plans and demand strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
Own pipeline generation and the end-to-end program lifecycle - from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
Own the investment for the IDP, defining scope and investment levels (e.g., budget $, channel mix, country/language coverage) to guide campaign planning and resource allocation
Ensure programs are tailored for different regions, audience, buying lifecycle
Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand gen and demand extraction when pipeline targets are missed
Multi-Channel Campaign Management:
Ensure campaigns in demand programs are optimized for key segments, personas, and geographies.
Maintain consistent messaging across all channels, for internal comms and external marketing
Coordinate with digital media, social media, paid media, nurture emails and fields managers / partner marketing to provide comprehensive coverage throughout the buyer's journey
Ensure program budget is optimally utilized & provide input to budget allocation decisions and trade-offs
Cross-Functional Collaboration and Leadership:
Act as the primary liaison with leadership for designated IDP, presenting demand generation priorities and gathering and acting on feedback on performance and improvement areas
Maintain regular alignment with other IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
Interface with product, sales, and broader marketing teams to ensure demand programs align with future product launches and GTM/sales strategies
Work with Partner Marketing team and Partner organisation to receive inputs for demand programs / campaigns to be executed with or through partners and tailor/create draft demand gen collateral (e.g., campaigns in a box)
Conduct regular performance updates and interlock meetings to report on campaigns in IDP
Program Optimization and Performance Tracking:
Use appropriate analytics to continuously monitor & refine demand programs for better outcomes
Track & analyze performance data to enhance lead generation, scoring, and routing processes
Identify underperforming campaigns and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
Identify opportunities for automation, scalability, and process standardization to improve efficiency
Key Skills
Demand Programs Management
Ability to define demand program strategy that aligns with business goals and navigate trade-offs
Proven track record of managing complex projects and ensuring timely delivery
Strong stakeholder management skills; ability to build cooperative partnerships of trust
Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue
Marketing
Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements
SaaS-specific experience-knowing the unique pressures, buying cycles, and customer needs in the mid-market. engagement preferences and significant global B2B marketing experience in a technology solution context
Must have successfully carried demand / pipeline quotas before
Deep knowledge of Demand Generation and Extraction tactics
For Program Lead, experience in working with creating demand via marketplaces such as MSFT is essential as is
Keeping up to date with tech trends and mid-market business requirements helps align marketing messages and strategies.
Tech & Data
AI-first mindset in creating campaign strategy, reviewing pipeline health for the solution ecosystem
Data-driven decision-making with ability to utilize data to optimize program to support big picture business goals
Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.
Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule - better is the enemy of done. Don't spend hours when minutes are enough.
Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you're unsure, ask. Demonstrate unwavering support for decisions.
COMMENTS:
The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.
Pay Transparency Statement:
US Base Salary Range: $131,600.00 - $171,100.00
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements
.
$131.6k-171.1k yearly Auto-Apply 18d ago
TV Advertising Manager
Artech Information System 4.8
Digital marketing manager job in Philadelphia, PA
Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost.
Job Description
• Define, develop, and implement standard operational frameworks
• Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time
• Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way
• Have full understanding of all campaign reporting, reviews internally and externally on a regular basis.
• Simultaneously manages multiple campaigns for each programmer
• Liaison between programmer and all vendors - manage client expectations to be consistent with program sponsor and take corrective action to address gaps
• Contain and resolve issues within the program that do not require sponsor attention.
• Maintain communication with all stakeholders
• Consistent exercise of independent judgment and discretion in matters of significance.
• Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes
• Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting
• Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized
• Works with Account Manager and senior leadership team to support other advertising data initiatives
• Other duties and responsibilities as assigned
• Support on-boarded Programmers from a program management, data request and data product offering perspective
• Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch
• Provide customer support and manage day to day account management with all programmers
• Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise
• Work with internal teams to create repeatable reliable process and reporting outputs
• Create playbook for Programmers to understand process, procedures and timelines
EXPERIENCE NEEDED
• Bachelor's Degree or Equivalent
• Requires 5-7 years of related experience
• Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy
• Experience with Agency Planning or TV Sales in the Media and Advertising Industry
• Experience with Campaign Planning and post-campaign reporting
• Experience with market research/strategy, data visualization, and financial modeling for a Programmers
• Experience in applying data insights to TV planning and buying
• Knowledgeable with Set-top-box and watermark data analysis and reporting
• Excellent communication skills (oral and written) at multiple levels of the organization
• Core understanding of Advertising business and technologies that support it
• Domestic travel TBD (25%)
Top skills
1. campaign planning/ Post campaign reporting, campaign optimization
2. experience in advertising/media sales, media planning
3. knowledge of data insights
4. set top box experience
5. experience with bring your own data (BYOD)
6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused
Additional Information
If you are interested, please contact:
Sophia
************
$64k-91k yearly est. 60d+ ago
Product Manager, Digital Experience
JG Wentworth
Digital marketing manager job in Chesterbrook, PA
JG Wentworth is transforming from a single-product legacy brand into a multi-solution financial platform that empowers everyday Americans to take control of their financial future. We're seeking a Product Manager, Digital Experience to lead the development, optimization, and performance of our digital experiences across the entire customer journey - from awareness and lead generation to onboarding and ongoing engagement.
This role will partner closely with product line General Managers, technology leadership, data science and UX/design teams to deliver best-in-class digital experiences that drive measurable business outcomes: improved conversion rates, increased lifetime value, and higher customer satisfaction.
Responsibilities
40% Strategy & Planning
* Develop a cohesive digital experience roadmap that aligns with JG Wentworth's multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings).
* Translate business goals and user needs into clear product strategies, hypotheses, and success metrics.
* Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention.
* Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities.
* Collaborate with engineering teams to facilitate execution of ideas.
* Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable.
* Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience.
40% Delivery & Execution
* Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences).
* Own the full lifecycle of initiatives - from problem discovery and requirements definition to post-launch analytics and continuous improvement.
* Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights.
* Regularly review metrics and proactively seek out new and improved date/mechanisms for visibility, ensuring your programs stays aligned with organization goals
* Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints.
* Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences.
20% Team & Stakeholder Leadership
* Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization.
* Advocate for customer-centric, data-informed decision making across the organization.
* Foster a culture of experimentation, continuous learning, and agile execution within the product team.
* Represent digital experience performance in senior leadership reviews and cross-functional planning sessions.
Qualifications
* 5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business.
* Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets.
* Proven ability to translate complex technical or analytical findings into clear business recommendations.
* Deep understanding of UX principles and customer journey mapping; experience working closely with design teams.
* Experience using voice of customer data to design a digital experience
* Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance.
* Excellent communication and stakeholder management skills, with a track record of influencing senior leaders.
* Passion for improving financial health and delivering digital experiences that empower customers.
Preferred Skills
* Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude).
* Familiarity with regulated financial products and compliance-driven environments.
* Demonstrated success leading through influence, without direct authority, building engagement, and partnering across organizations at the highest level, including engineering and design teams
* History of supporting decisions through business analysis and date, while supporting a balance with intuition and creativity
* Experience with conceptualizing complex interrelated applications and system platforms, as well as the ability to communicate those systems to non-technical team members and business partners
Success in This Role Looks Like
* Meaningful increases in key conversion rates and engagement metrics.
* Demonstrable impact on business KPIs through digital experimentation and optimization.
* Strong cross-functional trust with Product GMs, Tech, and UX.
* A digital experience that feels simple, intuitive, and distinctly "JG Wentworth."
The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.
Benefits:
* Full Medical/Vision/Dental Benefits
* 401K with Company Match
* Flexible Hybrid or Remote Schedule
* 15 Days PTO
* Paid Holidays
* An Unmatched Company Culture
* On-Site Gym & Gym Membership Reimbursement
* Monthly, Quarterly and Annual Bonuses
* Employee Referral Bonuses
* Public Transportation Discounts
* Company Happy Hours
* Business Casual Dress Code
Start building your career with J.G. Wentworth today!
J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.
* 5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business.
* Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets.
* Proven ability to translate complex technical or analytical findings into clear business recommendations.
* Deep understanding of UX principles and customer journey mapping; experience working closely with design teams.
* Experience using voice of customer data to design a digital experience
* Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance.
* Excellent communication and stakeholder management skills, with a track record of influencing senior leaders.
* Passion for improving financial health and delivering digital experiences that empower customers.
Preferred Skills
* Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude).
* Familiarity with regulated financial products and compliance-driven environments.
* Demonstrated success leading through influence, without direct authority, building engagement, and partnering across organizations at the highest level, including engineering and design teams
* History of supporting decisions through business analysis and date, while supporting a balance with intuition and creativity
* Experience with conceptualizing complex interrelated applications and system platforms, as well as the ability to communicate those systems to non-technical team members and business partners
Success in This Role Looks Like
* Meaningful increases in key conversion rates and engagement metrics.
* Demonstrable impact on business KPIs through digital experimentation and optimization.
* Strong cross-functional trust with Product GMs, Tech, and UX.
* A digital experience that feels simple, intuitive, and distinctly "JG Wentworth."
The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.
Benefits:
* Full Medical/Vision/Dental Benefits
* 401K with Company Match
* Flexible Hybrid or Remote Schedule
* 15 Days PTO
* Paid Holidays
* An Unmatched Company Culture
* On-Site Gym & Gym Membership Reimbursement
* Monthly, Quarterly and Annual Bonuses
* Employee Referral Bonuses
* Public Transportation Discounts
* Company Happy Hours
* Business Casual Dress Code
Start building your career with J.G. Wentworth today!
J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.
40% Strategy & Planning
* Develop a cohesive digital experience roadmap that aligns with JG Wentworth's multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings).
* Translate business goals and user needs into clear product strategies, hypotheses, and success metrics.
* Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention.
* Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities.
* Collaborate with engineering teams to facilitate execution of ideas.
* Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable.
* Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience.
40% Delivery & Execution
* Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences).
* Own the full lifecycle of initiatives - from problem discovery and requirements definition to post-launch analytics and continuous improvement.
* Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights.
* Regularly review metrics and proactively seek out new and improved date/mechanisms for visibility, ensuring your programs stays aligned with organization goals
* Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints.
* Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences.
20% Team & Stakeholder Leadership
* Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization.
* Advocate for customer-centric, data-informed decision making across the organization.
* Foster a culture of experimentation, continuous learning, and agile execution within the product team.
* Represent digital experience performance in senior leadership reviews and cross-functional planning sessions.
$77k-109k yearly est. Auto-Apply 60d+ ago
Director of Digital Marketing and Analytics
The American College of Financial Services 4.6
Digital marketing manager job in King of Prussia, PA
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Job Description
Director of DigitalMarketing and Analytics
The Director of DigitalMarketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digitalmarketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency.
The Director of DigitalMarketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College.
This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens.
Essential Functions:
Build, plan and implement the overall digitalmarketing strategy for all digitalmarketing channels
E-Commerce and Web:
Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts.
Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution.
Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience.
Channel Optimization:
Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.)
Marketing Technology:
Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc.
Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions.
Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College.
Analytics & Reporting:
Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability.
Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals.
Responsible for providing regular campaign performance analysis and optimization recommendations.
Business Development/Admissions/Marketing Partnership:
Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads.
Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies.
Campaigns and Program Launches:
Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web.
Ensure communication of all the above with key stakeholders and cross-functional teams.
Perform market research and competitive analysis.
Qualifications
Job Requirements
Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media.
2-3 years minimum experience working in a marketing agency setting is strongly preferred.
Supervisory experience required.
Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding.
Experience developing and executing marketing plans with clear objectives that are measurable.
Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design.
Ability to conceptualize creative marketing design that has a high impact.
Thorough knowledge of social media measurement.
Experience working with advertising and media planning/buying agencies.
Excellent project management skills.
A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit
The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$78k-110k yearly est. 1d ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
Job Description
ABOUT THE ROLE
We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
Ability to work collaboratively with cross-functional teams and senior leadership.
Potential travel domestically and/or internationally
Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. 24d ago
Digital Connected Banking - Product Delivery Manager, Vice President
JPMC
Digital marketing manager job in Wilmington, DE
Shape the future of product delivery while crafting solutions that enhance and optimize customer experiences. Lead end-to-end processes, manage dependencies, and liaise with stakeholders as part of a team at the forefront of innovation. As a Product Delivery Manager in Connected Banking, you work to enhance and optimize the way products are delivered to customers. As a key member of the team, you create solutions and efficiencies that enable successful implementations in an expedient and organized way.
Job responsibilities
Leads end-to-end product delivery processes including intake, dependency management, release management, product operationalization, delivery feasibility decision-making, and product performance reporting, while escalating opportunities to improve efficiencies and functional coordination
Leads the completion of change management activities across functional partners and ensures adherence to the firm's risk, controls, compliance, and regulatory requirements
Effectively manages timelines and dependencies while monitoring blockers, ensuring adequate resourcing, and liaising with stakeholders and functional partners
Develops and maintains evergreen quarterly roadmaps and summary to ensure alignment with strategic goals and provide clear vision for product delivery.
Develops and produces comprehensive Delivery & Release Management Performance Documentation to track progress, identify areas for improvement, and ensure transparency in product delivery processes
Ensures all product delivery processes adhere to internal compliance standards, conducting regular reviews to measure adherence to compliance requirements, documenting findings, and implementing course correction actions as necessary
Evaluates and enhances delivery and release readiness processes and decision-making frameworks, to recommend improvements that streamline operations and optimize team performance
Effectively facilitate and contribute to technical design discussions involving architecture and solution design teams to ensure timely, quality and incremental delivery
Coordinate and manage stakeholders to ensure smooth delivery of product features
Required qualifications, capabilities, and skills
5+ years of experience or equivalent expertise in product delivery or a relevant domain area
Demonstrated ability to execute operational management and change readiness activities
Strong understanding of delivery and a proven track record of implementing continuous improvement processes
Experience in product or platform-wide release management, in addition to deployment processes and strategies
Proven organizational skills with a high level of proactive, personal initiative, strong work ethic, and ability to work independently and across functional teams
Experience in software development lifecycle management of API based software programs
Exceptional critical thinking and analytical skills
Flexible, adaptable to shifting priorities; able to manage multiple tasks and projects in a fast-paced, results-driven environment
Strong analytical, communication and interpersonal skills with Customer focused and the ability to turn insights into action
Proven stakeholder management skills working across product, technology, agility, design and data teams to develop robust and timely product delivery plans and execution mechanisms within an agile framework
Strong expertise and experience in working within an agile product delivery lifecycle
Preferred qualifications, capabilities, and skills
Proficient knowledge of the product development life cycle, design, and data analytics
$82k-116k yearly est. Auto-Apply 60d+ ago
Manager, Marketing Analytics
Onemain (Formerly Springleaf & Onemain Financials
Digital marketing manager job in Wilmington, DE
OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-DigitalMarketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.
The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.
The Role
In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.
Responsibilities:
* Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
* Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
* Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
* Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
* Manage multiple competing projects, setting clear expectations, and adhering to deadlines.
Qualifications
* Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
* 5+ years of experience in complex, data-driven problem-solving.
* Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
* Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
* Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
* Ability to work independently, make sound, fact-based recommendations, and think strategically.
* Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
* Customer-focused mindset with a passion for delivering innovative marketing solutions.
* Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).
Who We Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
* Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
* Up to 4% matching 401(k)
* Employee Stock Purchase Plan (10% share discount)
* Tuition reimbursement
* Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
* Paid sick leave as determined by state or local ordinance, prorated based on start date
* Paid holidays (7 days per year, based on start date)
* Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
$94k-130k yearly est. 27d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$97k-135k yearly est. 60d+ ago
Quant Analytics Manager - Marketing Data Analytics
Jpmorganchase 4.8
Digital marketing manager job in Wilmington, DE
We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager, where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration.
Job Summary:
As a Quant Analytics Manager on the Performance Marketing Analytics team, you'll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC, but also how the data and SFMC features can improve email channel performance. The focus will be on standing up a measurement plan and analytics for push notification, testing SFMC flow control features, and supporting strategy around preference center and opt outs. You will partner across the firm with data partners, marketers, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization.
Job Responsibilities:
Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements
Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve ‘Push Notification' strategy
Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels contact strategy
Collaborate with other teams to craft test designs, interpret and translate results to present to senior management
Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct
Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects
Report performance of campaigns to optimize resources towards high-potential initiatives
Identify areas of improvement in email campaign-level performance, delivering recommended optimizations to marketers and channel management
Guide and mentor new hires and/or interns as needed
Required qualifications, capabilities, and skills:
Bachelor's degree in a quantitative, analytical, or related field
5+ years of experience in an advanced analytics role
Strong SQL knowledge, including complex queries
Advanced analytics experience
Experience with relational databases and data prep to summarize large datasets
Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements
Critical and analytical thinking with a data-oriented mindset
Ability to develop advanced data visualization and presentations
Strong ability to translate data findings into business story telling for leadership
Excellent written and verbal communication skills
Comfort building and managing relationships with both analytics and business stakeholders
Preferred qualifications, capabilities, and skills:
Master's degree in related field
Knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI preferred
Experience with Email Marketing/Push Marketing strategy
Experience with test experimental design and results analysis
Functional industry experience in marketing, operations, technology or finance
Team leadership experience
$100k-132k yearly est. Auto-Apply 18d ago
Director of Digital Marketing and Analytics
The American College of Financial Services 4.6
Digital marketing manager job in King of Prussia, PA
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Job Description
Director of DigitalMarketing and Analytics
The Director of DigitalMarketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digitalmarketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency.
The Director of DigitalMarketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College.
This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens.
Essential Functions:
Build, plan and implement the overall digitalmarketing strategy for all digitalmarketing channels
E-Commerce and Web: Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts.
Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution.
Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience.
Channel Optimization: Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.)
Marketing Technology: Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc.
Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions.
Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College.
Analytics & Reporting: Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability.
Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals.
Responsible for providing regular campaign performance analysis and optimization recommendations.
Business Development/Admissions/Marketing Partnership: Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads.
Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies.
Campaigns and Program Launches: Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web.
Ensure communication of all the above with key stakeholders and cross-functional teams.
Perform market research and competitive analysis.
Qualifications
Job Requirements
Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media.
2-3 years minimum experience working in a marketing agency setting is strongly preferred.
Supervisory experience required.
Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding.
Experience developing and executing marketing plans with clear objectives that are measurable.
Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design.
Ability to conceptualize creative marketing design that has a high impact.
Thorough knowledge of social media measurement.
Experience working with advertising and media planning/buying agencies.
Excellent project management skills.
A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$78k-110k yearly est. 60d+ ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
ABOUT THE ROLE We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
* Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
* Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
* Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
* Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
* Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
* Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
* Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
* Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
* Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
* Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
* Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
* 7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
* Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
* Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
* Ability to work collaboratively with cross-functional teams and senior leadership.
* Potential travel domestically and/or internationally
* Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
* A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
* Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
* A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
* A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. 19d ago
Marketing Analytics Senior Manager
Ra 3.1
Digital marketing manager job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Senior Manager
Job Level: Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
How much does a digital marketing manager earn in Cherry Hill, NJ?
The average digital marketing manager in Cherry Hill, NJ earns between $79,000 and $160,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Cherry Hill, NJ
$112,000
What are the biggest employers of Digital Marketing Managers in Cherry Hill, NJ?
The biggest employers of Digital Marketing Managers in Cherry Hill, NJ are: