Digital Communications Manager
Digital marketing manager job in Madison Heights, MI
With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries.
Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.
Job Description
The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social media strategy and performance analytics, maintains brand consistency across all digital channels and content, and supports both internal and external communications efforts. Serving as a creative and strategic partner to cross-functional teams, the position provides expertise in digital marketing, content creation, design, and channel management to elevate Sika's visibility and engagement.
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Specific Responsibilities:
Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation.
Manage key aspects of the Sika USA website, including content updates, and technical support for internal teams.
Support Target Market teams with back-end website functions to ensure a cohesive and unified content strategy.
Create and execute digital content for Sika's communication platforms.
Lead SEO initiatives to maximize website visibility, ranking, and overall performance.
Coordinate with newly acquired companies to ensure seamless and successful website transitions and integrations.
Oversee Sika's U.S. social media presence using platforms such as Sprout Social or Sprinklr, including approving, scheduling, and optimizing posts in adherence with corporate guidelines.
Develop a unified corporate social media content strategy that positions Sika as an industry leader and ensures consistent brand messaging.
Review all social content for quality, accuracy, brand alignment, and functionality,
Create and publish corporate and brand content across digital channels as needed.
Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses to comments, questions, and feedback.
Lead monthly analytics reporting, including social media listening, profile and post performance, tag performance, and competitive benchmarking; share insights with marketing teams and leadership.
Establish and refine social media strategies, templates, and best practices to ensure consistent execution and ongoing growth.
Support paid media initiatives and contribute to the development and management of Employee Advocacy programs.
Assist teams with digital asset management (DAM) by supporting media and file uploads and ensuring proper organization.
Provide support for digital platforms, including Unbounce (landing pages), Wistia (video hosting), and Pardot (email marketing).
Collaborate on external communications, including the development and distribution of press releases, newsletters, and internal stories.
Support email marketing campaigns and announcements through Pardot, ensuring accuracy and brand consistency.
Ensure all communications reflect a consistent voice, tone, and messaging that align with Sika's brand standards.
Participate in and support broader corporate marketing and communications initiatives and events as needed.
Work with third party agencies on campaigns, creatives and videos as needed.
Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or related field.
5+ years of experience in digital marketing, social media management, or brand communications.
Proficiency in digital tools including Sprout Social or Sprinklr, Pardot, Adobe Creative Suite, Digital Asset Management systems, Adobe Experience Manager, and CMS platforms.
Strong copywriting, content creation, and analytical skills.
Comfortable managing multiple digital tools and platforms.
Ability to manage multiple projects and collaborate across diverse teams.
Excellent attention to detail, organization, and brand alignment.
Additional Information
Perks & Benefits
401k with Generous Company Match
Bonuses
Medical, Dental, and Vision Benefits
Paid Parental Leave
Life Insurance
Disability Insurance
Paid time off, paid holidays
Floating holidays + Paid Volunteer Time
Wellness/Fitness Reimbursements
Education Assistance
Professional Development Opportunities
Employee Referral Program & More!
Sika fosters a culture of entrepreneurship, empowering each individual to make decisions, learn from experiences, and shape their own career path. The safety and well-being of employees are top priorities at Sika, with a strong commitment to open communication and maintaining a safe workplace. In addition, Sika actively contributes to the community and promotes sustainability by giving back, minimizing environmental impact, and embracing social responsibility.
Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.
Product Manager
Digital marketing manager job in Farmington, MI
About the Role
As a Program Manager at BCS, you will lead cross-functional teams to deliver innovative automotive solutions from business award through successful product launch and stabilization. Acting as the business leader of the program, you will ensure customer satisfaction, financial performance, and operational excellence while driving collaboration across engineering, manufacturing, purchasing, quality, and sales. This role offers the opportunity to make a direct impact on the transformation of mobility, from electrification to advanced electronics.
Key Responsibilities
Lead programs through Gate Phases 3-8, ensuring on-time, on-budget, and quality-focused launches.
Act as the primary customer interface, building strong relationships and ensuring requirements are clearly understood and met.
Own the program's financial performance: manage budgets, control costs, track ROI, and deliver profitability targets.
Drive cross-functional collaboration across internal teams and suppliers to resolve issues, mitigate risks, and ensure transparency.
Ensure program compliance with APQP, PPAP, FMEA, and Safe Launch Plans, maintaining industry-leading quality standards.
Retain responsibility for product performance for 6 months post-launch, driving continuous improvement in productivity, quality, and profitability.
Proactively manage program risks, dependencies, and changes, escalating issues with solutions-oriented leadership.
Foster a culture of continuous improvement and innovation in program execution.
Qualifications
Bachelor's degree in Project Management, Engineering, or related technical field required; Master's degree preferred.
5+ years of Program Management experience in the automotive or electronics industry.
Proven success leading cross-functional teams in a global, matrix environment.
Strong knowledge of product development cycles and automotive industry standards.
Six Sigma Green Belt or Black Belt certification preferred; PMI/PMP certification is a plus.
Hard Skills
Strong expertise in automotive manufacturing and design processes.
Proficiency in project management tools (Microsoft Project, Jira, or equivalent) and ERP/PLM systems (e.g., SAP, Teamcenter).
Solid understanding of ROI modeling, cost analysis, and financial forecasting for manufacturing.
Advanced knowledge of APQP, PPAP, FMEA, ISO/IATF 16949 standards.
Exceptional documentation, reporting, and presentation skills.
Soft Skills
Inspirational leadership with the ability to influence without direct authority.
Excellent communication and stakeholder management skills with both internal and external partners.
Strong negotiation and conflict resolution skills.
Customer-focused, results-driven, and comfortable making data-driven decisions.
Ability to thrive in a fast-paced, global, and multicultural environment.
Why Join Us
At BCS, we are shaping the future of mobility by delivering advanced electronic and mechatronic solutions. As a Program Manager, you will:
Work on cutting-edge automotive programs in electrification and digitalization.
Gain exposure to global customers and suppliers in Europe, North America, and Asia.
Join a culture that values innovation, transparency, and collaboration.
Develop your career through leadership opportunities, certifications, and continuous learning.
Digital Marketing Manager
Digital marketing manager job in Novi, MI
Description SUMMARY OBJECTIVE OF THE JOB:As the Digital Marketing Manager, you will be responsible for creating and implementing a digital marketing program that supports the company's sales and product growth objectives. This individual plays a highly visible and strategic role, driving business impact by improving the customer experience and performance of our digital properties. The role will work closely with cross-functional teams in the sales, product, engineering, and information technology groups to create a thriving digital program. You will lead the strategy and tactical marketing operations to increase demand generation, identify additional sales channels, attract traffic to the company website, and promote our digital presence. The Digital Marketing Manager will also own the digital solutions roadmap for the website and marketing stack. This will include managing the web delivery team to drive new features, functionality enhancements, martech integrations, and technical SEO improvements.JOB DUTIES AND RESPONSIBILITIES:
Develops digital marketing strategy based on the company's sales and product growth objectives, current and best practice digital marketing tools and techniques, and efficacy measures.
Plan and execute digital marketing campaigns, including SEO, PPC, email, social media, and other activities
Ensure all digital marketing programs deliver exceptional customer experiences
Identify trends and insights, and optimize spend and performance based on the insights
Plan, organize, and drive activities that develop a thriving social media program
Design, set up, and evaluate A/B and multivariate testing processes that drive conversion rate optimization
Leverage digital marketing and technology expertise to evaluate and select future tools, solutions, and programs
Maintain knowledge of the latest developments in social/digital/advertising/analytical trends and platforms with an eye toward incorporating new ideas and emerging tools
Measures and reports impact and ROI of digital marketing initiatives to internal stakeholders
Determines and deploys best practices as the digital landscape evolves with a continuous test, learn, and improve mindset, using data-driven insights to guide an agile sprint plan
Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams
Manage web delivery team comprised of project managers, agency partners, and internal cross-functional partners
Deploy web experience enhancements that align with enterprise goals and priorities
Work with web product third parties to enable customer experience enhancements
Be a web experience expert with respect to the company's competitors
Co-pilot agile sprint planning schedule with technical web development agency
Ensure sufficient lead time is given to accomplish tasks and efficient sequence of activities
Oversee UX/UI, Dev, Design Business Requirements gathering
Maintain cross-functional process flows and ways of working playbooks
Perform other tasks and or assignments as required
JOB QUALIFICATION REQUIREMENTS/COMPETENCIES:
Bachelor's degree in Marketing or related field (MBA preferred)
5+ years of experience in Marketing
Excellent written and verbal communication skills
Experience in setting up and optimizing SEO and PPC campaigns on all major search engines
Proficiency in working with cross-functional teams to create and launch integrated marketing campaigns that support strategic initiatives or new product introductions (NPI)
Previous experience in managing relationships with external agencies or vendors
Experience in optimizing landing pages and user experience funnels
Knowledge of AdWords and Google Analytics, understanding of tagging and tracking mechanisms for digital marketing
SUPERVISORY REQUIREMENTS:5+ years of leadership and supervisory skills PHYSICAL REQUIREMENTS:A normal amount of sitting and standing, average mobility to move around an office, and ability to conduct a normal amount of work on a computer.SALARYAt NMB, the pay band for this role is between $78,178.00 and $117,267.00 annually, and your base pay will depend on your skills, qualifications, experience, and location. The base pay is a part of our total compensation package and is determined within a range of the pay band process. This offers you the opportunity to progress as you continue to grow and develop your career at NMB. BENEFITS
401(K)
Safe Harbor
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance & AD&D
Healthcare & Dependent Care Spending Accounts
Short-Term Disability
Long-Term Disability
Employee Assistance Program
Sick Leave Benefits
Paid Vacation
Paid Holidays
Tuition Reimbursement
SCHEDULENMB offers flexible work schedules to create a better work/life balance. WORK AUTHORIZATION (REQUIRED) Applicants must be legally authorized to work for any employer in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position. DISCLAIMER
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time.
The job description doesn't constitute a contract of employment and the company may exercise its employment-at-will rights at any time.
The above lists all of the essential functions, education, knowledge, skills and abilities required for this job. These are the minimum requirements; employees must also demonstrate good interpersonal skills, proper attitude and professionalism, acceptable attendance and work behaviors - at a minimum.
Auto-ApplyOutreach & Marketing Manager
Digital marketing manager job in Southfield, MI
is a flex position that does require weekend work
Are you passionate about building relationships and networking within the community?
Do you want to use your marketing skills to evangelize a ministry of the Catholic Church?
Are you excited about representing the Catholic Church?
In this jobā¦
You will serve as the advocate for sharing the CFCS mission, and the benefits of pre-planning end of life arrangements.
You will manage the Parish Outreach program making key contacts and bringing CFCS information direct to parishioners
You will use marketing and events to generate interest in cemetery and funeral services in support of the Archdiocesan Cemeteries
And there's moreā¦
Generous benefits package including insurance options
Retirement benefits
Paid time off
Get to know usā¦
Catholic Funeral & Cemetery Services (CFCS) partners with Catholic Dioceses across the U.S. in the operation of their cemeteries. We are founded in faith and provide a vibrant community for employees and families we serve. We've been doing this for 20+ years and have developed tools to help each person grow in their role, in the industry, and in service to families.
The work we do is founded in our Core Values-Share the Journey, Serve with Care, and Make It Happen
*******************
************************************************************
Think that you're a good fit? We're looking for someone withā¦
College degree preferred, and/or 1-3 years of experience in marketing, public speaking, and/or event planning
Experience in marketing research and competitor analysis methods
Proven record of building relationships and networking within the community
Strong public speaking skills
Experience with special event planning
Ability and willingness to help others and share expert knowledge
Proficient in the use of computers, preferred social media experience
Valid Driver's License
Media Executive - Wilx
Digital marketing manager job in Lansing, MI
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WILX:
WILX, the highly rated NBC affiliate located in Lansing, Michigan, for more than 60 years, is on a growth trajectory. WILX currently produces 33 hours of news per week and is growing. A market leader in news, digital, and social media, WILX News 10 is home to Emmy award-winning reporters and the recipient of the Michigan Association of Broadcasters āStation of the Yearā award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip āup northā for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL gamesā¦Michigan has it all!
Job Summary/Description:
WILX Media, a Gray Media station, is looking for a high-energy, creative individual who likes working with people to seek out and develop new business. If you have experience selling business-to-business, cellular telecommunications, or presenting directly to customers, then come see how you can make a real difference, help your customers grow, and make more money for yourself at the same time! You don't need media experience, but you do need to be a fast learner, hungry for new challenges. You must be interested in new digital technology with a thirst to learn more. The right candidate will be smart, a skilled communicator, and know how to use creativity to solve problems and develop ad campaigns. You'll have training and support as you build, maintain, and grow your customer portfolio.
Duties/Responsibilities include, but are not limited to:
⢠Sell advertising to local businesses both on-air and digital
⢠Grow and maintain a full customer portfolio
⢠Develop new business
⢠Develop ad campaigns
Qualifications/Requirements:
⢠Excellent writing and communication skills.
⢠Ability to work independently and manage your time effectively.
⢠Ability to use creativity to solve problems.
⢠Ability to develop campaigns and motivate others.
⢠A real desire to understand your clients and their businesses.
⢠A thirst for ongoing learning: advertising, marketing, television, digital.
⢠Must meet the Gray Media driving requirements and have a valid driver's license.
If you feel you're qualified and want to work with a great group of people, go to
***************************************
, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-service portal
)
WILX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Director of Digital Fabrication
Digital marketing manager job in Pontiac, MI
ABOUT US
Working at Hello Innovation is more than just a job. It's an invitation to reinvent the world as we know it, to go against the grain of what's possible and to rewrite the rules along the way. Every day we get up and challenge ourselves to create products that are sexier, work better and solve problems that no one has ever thought to solve.
A decade later, we've proved that industries change, problems are solved and lives are improved when design, technology, and the unexpected collide. And we're just getting started.
A career at HI isn't for everyone. We're an eclectic team of dreamers, creators and doers who are on a mission to bring meaningful innovation to the world. If you're looking to be inspired, challenged and leave work every day knowing you did the best work of your life, you've come to the right place.
ABOUT THE JOB
Our innovation lab exists because research, development and empowering our team to create is at the heart of our mission...And we're looking for a Director of Digital Fabrication to help us turn ideas into reality.
In this role, you will be integral to the daily workings of our innovation lab, leading all things digital fabrication and robotic engineering; rolling up your sleeves and seeing projects from design and programming, all the way through to production. Our Lead Digital Fabricator will truly have access to it all, from the latest and greatest laser cutters, 3D printers and CNC machines, to our Kuka 7-axis robotic arm.
ABOUT YOU
Your purpose here on earth is to create. You're ready to make your mark by writing the story to be told about the next generation of digital fabrication with a company that's not afraid to break the rules.
This isn't your first rodeo. You have a bachelor's or master's degree in Architecture, Industrial Design, Robotics or a related field and have experience programming 5-axis (or greater) CNC machines and other fabrication tools, working with a wide variety of materials.
You're the full package. You can strategize, conceptualize, translate and create 2D & 3D models leveraging programs such as Rhino, AutoCad, Revit, Fusion 360, ZBrush, Maya, Sketchup, etc.
You get sh*t done. You've worked with small, scrappy teams and aren't afraid to roll up your sleeves to get the job done.
You're a systems thinker. Your ability to see the big picture, zoom into the details and understand how all of the pieces work together allows you to simplify the complex.
You're up for the challenge. When others want to run for the hills, you want to dive deeper; leveraging existing and creating new methodologies to solve problems.
YOUR RESPONSIBILITIES
Lead design and production for all things digital fabrication; working both independently and with a team of industrial designers, engineers and innovators to turn ideas and art into a reality.
Conceptualize, translate, define and create 2D and 3D models that represent the vision and the intent of the project.
Manage the acquisition, installation, operation, maintenance and repair of fabrication equipment.
Continually improve our creative processes and facilities.
Play a key role in recruiting, onboarding and leading team members.
Oversee and ensure a safe environment; implementing safe operating procedures for equipment.
Manage the sourcing, purchasing and storage of materials and supplies; maintaining sufficient inventory.
Stay up to date with relevant technology and developments in the field.
COMPENSATION & PERKS
Meaningful work. This is not just a job. You can find a job anywhere. This is a place for the bold to get paid to give a sh*t and make a real impact on people's lives when they need it most.
Be part of something (really) big. Our products touch over 45 million people every month, and we are chasing problems that billions suffer from. Not just any problem, the ones that are filled with purpose and meaning. This is your chance to be more than a number and make history.
No red tape. Say goodbye to pointless meetings or political hoops to jump through. We're scrappy, believe in autonomy and empower our teams to do whatever it takes to do the unthinkable.
Learning animal environment. Learn more here than any other place on earth. We make sure you never stop growing and offer an allowance for continued learning.
We ignite the best in you. We exist not only to deliver meaningful innovation, but to ignite and inspire the creative problem solver in you.
A creative, come-as-you-are environment. Our team never stops pushing you to be the best that you can be and still makes time to have some fun.
Top of market pay. Along with a full benefits package including health, dental and 401k.
Plus many more. Additional perks include daily catered lunches, team activities, paid holidays, bonuses and much more.
Diversity isn't just a checkbox. At Hello Innovation, our eclectic team from all walks of life is our secret sauce to meaningful innovation. Needless to say, we are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Auto-ApplyMarketing Manager Enterprise SaaS for CAD/PLM
Digital marketing manager job in Livonia, MI
Marketing Manager Enterprise SaaS for CAD/PLM | Detroit Metro or Hybrid
Salary - Negotiable
Bonus
Medical
Hybrid work schedule
Join a 25-year industry leader delivering enterprise SaaS solutions for CAD-driven manufacturing! Were looking for a dynamic and creative Marketing Manager to help propel the launch of a cutting-edge product designed for mid- to large-sized manufacturers (across automotive, industrial, and beyond). If you have hands-on marketing experience in the CAD/PLM/CAE sector and want to make your mark with disruptive technology, lets talk.
What Youll Do:
60% individual contribution, 40% team direction (oversight of a talented India-based marketing team, but not daily line management)
Develop, execute, and optimize marketing strategies for a new iteration of an established software platform
Deeply understand customer pain points in CAD/PLM and drive positioning and messaging that resonates
Collaborate cross-functionally with sales and product teams
Own campaign planning, content strategy, collateral, digital, and social efforts (supported by an offshore production team)
Act as a key thought partner in shaping product direction and go-to-market plans
Were Looking For:
5-10+ years marketing experience in CAD/CAM, CAE, PLM, or enterprise SaaS for engineering/manufacturing customers
Proven track record with mid-/large-scale B2B product launches
Insight into CAD-centric manufacturing workflows and what matters to decision makers
Energy, ambition, and readiness to build something new
Why Join Us?
Exceptionally stable company (zero layoffs in 25 years, strong and consistent revenues)
Be part of launching a product with massive potential, but with a fresh application and market opportunity
Outstanding team culture: young, knowledgeable, and supportive colleagues in the U.S. and India
Full benefits (health, life, disability), annual bonus based on performance, paid vacation, flexibility for hybrid working if desired
Room to shape our growth story and leave your mark on an industry poised for disruption
Ready for your next challenge?
Apply now to become a key force in the future of CAD automation for modern manufacturing
Cadillac Assistant Marketing Manager, LYRIQ & XT5
Digital marketing manager job in Warren, MI
Join us at the **Cadillac Assistant Marketing Manager** ! The primary purpose is to provide support and oversee the lifecycle management of the LYRIQ, LYRIQ-V and XT5, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles. This position reports to the Marketing Manager.
**Main Duties and Responsibilities include:**
+ Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for LYRIQ, LYRIQ-V and XT5
+ Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
+ Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process.
+ Ensure all consumer communications, dealer communications, press releases, dealer order guides, etc. are messaged effectively and include correct information.
+ For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications (internal and external), Product and Advertising teams.
+ Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
+ Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
+ Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.
+ Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
+ Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
+ Develop content for product training as the SME of the vehicle including field training guides, Trailering resources, and dealer-facing training.
+ Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution.
+ Support the marketing vehicle fleet operations as necessary and provide support for cross-functional pattern ordering.
+ Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
+ Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product.
+ Implement innovative strategies to elevate the customer experience, to achieve brand goals.
+ Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of the Cadillac umbrella positioning.
**Requirements:**
+ Bachelor's degree required
+ 5+ years of product marketing or marketing COE functional experience
+ Proven working experience in project management
**Skills and Abilities:**
+ Ability to work well in a complex team environment
+ Ability to work effectively with others
+ Ability to effectively manage multiple assignments and prioritization to meet deadlines
+ Ability to synthesize data into critical information
+ Ability to make/recognize effective trade-off decisions that balance multiple considerations
+ Excellent oral and written communications skills
+ Highly developed presentation skills both in the development and delivery of presentation
+ Proven ability to use complex data to form in-depth analytical insights
+ High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
+ Ability to travel, 10-15% Domestically
**Preferred qualifications;**
+ Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus
+ Dealer contact preferred
\#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company (**************************************************
**Our Culture**
**How we hire (************************************************
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (********************************************
We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Digital Content Lead
Digital marketing manager job in Livonia, MI
Why join?
Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand.
Purpose: A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis.
Growth: We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base
Focus is on āworking familiesā, āeveryday Americansā, āordinary citizensā, āmainstream populationā āaverage income householdsā, providing life insurance products that truly impact people's lives (more information will be provided in the interview).
Team (Culture): USA Today named us a 2024 and 2025 top US workplace
Who are we looking for?
The Digital Content Lead will take ownership of ensuring consistency, precision, and engagement across all B2C customer lifecycle stages. This role is critical in driving AAA Life's brand identity and customer experience across both AAA Life and AAA Club channels, requiring cross-functional leadership and expertise to elevate the brand in an increasingly competitive and complex digital landscape. This individual will play a significant role in shaping AAA Life's communications across websites, applications, customer portals, digital ads, social media, email campaigns, video content, and beyond.
Responsibilities
How will you contribute?
Strategic Copywriting & Content Leadership
Partner with Senior Digital Designer to own content and copy strategies across AAA Life's primary digital assets, including AAALife.com, mobile applications, customer service portals, and various digital advertising channels. Directly responsible for elevating the quality, relevance, and engagement of content, from initial conceptualization to execution, ensuring it aligns with overarching business goals and customer engagement strategies.
Own the copy and content optimization strategy across all digital touchpoints, including website copy, email campaigns, mobile apps, social media, and paid media.
Leverage data-driven insights to continually refine messaging and improve engagement and conversion rates across all channels.
Take the lead in creative ideation and concept development, driving messaging across a range of channels and formats, including video, display ads, email campaigns, and more. Use innovative storytelling techniques to resonate with target audiences, foster trust, and drive action.
Has a deep understanding of life insurance products, services, channels, and how to develop clear, concise, compelling and actionable copy that helps deliver key messages and tell AAA Life's brand story across a variety of tactics.
Translate messages across AAA Life and AAA club channels to support a robust integrated marketing model.
Work across the business with subject matter experts to understand and distill information on strategies, initiatives, and products into easy to understand copy and messaging that's conversational, clear, and adheres to AAA Life's brand standards.
SEO and Digital Best Practice Leadership
Lead the ongoing development and execution of a comprehensive SEO strategy, driving organic growth and increasing visibility across AAA Life's owned digital properties. Apply advanced SEO best practices, keyword strategy, and content optimization techniques to maximize organic reach and user engagement.
Lead content optimization efforts for AAA Life's digital channels, applying data and insights from A/B testing, user feedback, and analytics to fine-tune messaging and copy. Partner with UX teams to refine the customer experience and conversion paths across all digital properties. Stay at the forefront of digital content trends, emerging technologies, and best practices.
Lead internal educational initiatives to share new insights and inspire innovation within the creative team.
Contribute to digital creative testing and optimization work streams, particularly AAA Life's CRO practice, using data to drive messaging and final creative that supports priority tests and optimizations across aaalife.com, email, paid media, and more.
Stay up to date on digital content best practices and promote an internal awareness of trends across key channels.
Ensure content across all touchpoints-including AAALife.com, apps, emails, social media, and video content-meets ADA standards, helping AAA Life maintain legal compliance and provide an equitable user experience for all customers.
Collaboration & Documentation
Responsible for concept development including partnering with team members, ideation, drafting of concept briefs, and presentation in internal creative review meetings.
Partner with creative team members on the management and maintenance of the content library and digital asset management system, ensuring that all assets are easily accessible, properly categorized, and up to date with the latest messaging and creative.
Lead the negotiation and drafting of new copy when regulatory changes or compliance adjustments are required. Ensure a transparent and structured approval process, working directly with legal, compliance, and business stakeholders to ensure all messaging is compliant with industry standards and regulations. Provide thought leadership and mentorship to other creative team members. Foster a collaborative, results-oriented environment and elevate the quality and creativity of the team's work. Play an instrumental role in creating an inclusive, dynamic culture within the content and creative team.
Qualifications
What do you offer?
Bachelor's degree in Communications, Marketing or related area.
Minimum of 7 years of content creation experience in various forms of copywriting for digital channels and tactics with an emphasis in marketing and research.
Life insurance experience required.
Experience in effective business and market positioning as a content leader, storyteller, and editor.
Expert understanding of AP style.
Strong understanding of marketing copywriting fundamentals and best practices.
Experience with plain language and accessibility standards preferred.
Experience working within content management systems to organize and publish content.
Understanding of UX/UI fundamentals and experience with creating user-friendly copy and content.
Proficient in personal computer (PC) skills, including Microsoft Office Suite and familiar with Adobe Creative Suite.
Experience with a hybrid model of creative production where work is shared between agency and internal resources.
Experience working both across departments with multiple SMEs and externally with agency and third-party contacts.
Proven clarity and creativity in various forms of communication
Excellent organizational skills with an ability to manage time and complex, multifaceted programs with accuracy.
Ability to provide direction to partnering teams and vendors and produce quality work in a limited timeframe.
What can we offer?
Enjoy a hybrid work environment that promotes work-life balance.
Comprehensive medical, dental, and vision coverage starting from your first day.
Employer 401k match and employer contribution to a pension plan.
Generous PTO and paid parental leave to support your family needs.
Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.
#LI-Hybrid
Auto-ApplyCreative Strategist
Digital marketing manager job in Auburn Hills, MI
Requirements
What You'll Bring:
BA/BS in Creative, Marketing or Business
10+ years of experience in creative strategy, social content, or performance storytelling-ideally within DTC, tech, or high-growth consumer brands
Proven track record building or leading in-house creative teams optimized for performance and agility
Deep platform expertise-Meta, TikTok, YouTube, Reddit, and emerging channels-plus an instinct for what works where
Strong understanding of audience psychology, creative testing, and data-backed storytelling
Demonstrated ability to synthesize insights from data, culture, and conversation into actionable creative direction
Exceptional leadership and communication skills-able to unite creative, performance, and product teams around a shared creative vision
Comfortable operating in a fast-paced environment where iteration, speed, and results matter
Must have a cat-your ability to understand our cats and cat parent users is critical to success
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)
Not Required but Nice to Have:
Experience leading creator partnerships or influencer-driven content strategies
Familiarity with AI-assisted creative tools and platform optimization tech
Background in behavioral science, sociology, or digital anthropology
Benefits & Purrks:
Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the āwhyā, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow's pet products-plus a whole lot of extras. You will also be provided with:
Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program
Statement of Inclusivity:
We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
#onsite1
Brand Operations & Marketing Manager
Digital marketing manager job in West Bloomfield, MI
Job Title: Brand Operations & Marketing Manager
About the Role We are looking for a dynamic and strategic Brand Operations & Marketing Manager to take ownership of our multi-brand presence across diverse markets. This leader will not only drive operational excellence but also elevate brand visibility through innovative marketing strategies, project execution, and creative oversight. You'll oversee field teams, manage cross-functional initiatives, and ensure every aspect of brand execution-sales growth, marketing, and in-market presence-runs seamlessly.
This is an opportunity to step into a high-impact leadership role where you'll influence growth, strengthen market position, and build lasting brand recognition.
What You'll Do
Lead & Inspire: Mentor and manage a team of Field Marketing Coordinators, setting clear performance goals and providing ongoing coaching to drive measurable success.
Operational Excellence: Oversee daily operations, streamline processes, and ensure consistent brand execution across all retail and distribution touchpoints.
Strategic Growth: Develop and execute business strategies that expand retail presence, grow market share, and increase sales across multiple product lines.
Marketing Leadership: Collaborate with internal teams to design and roll out brand campaigns, manage promotional calendars, and ensure field marketing aligns with overall brand vision.
Creative Oversight: Provide direction for minor graphic design projects, branded assets, and promotional materials to maintain consistency and quality across channels.
Data-Driven Insights: Utilize CRM data, sales reports, and market analysis to forecast trends, identify opportunities, and track ROI on marketing initiatives.
Relationship Management: Build and maintain strong partnerships with retail accounts, distributors, and key stakeholders to maximize impact in the marketplace.
Project Management: Lead cross-functional projects from concept to execution, ensuring deadlines, budgets, and goals are met.
What You Bring
Bachelor's degree in Marketing, Business, or related field.
7+ years of progressive experience in brand management, operations, or marketing leadership.
Demonstrated success overseeing multi-market teams and driving growth initiatives.
Strong background in both operational oversight and strategic marketing execution.
Working knowledge of CRM systems and data analysis for decision-making.
Hands-on experience in managing creative projects or minor graphic design assets (Adobe Suite, Canva, etc. preferred).
Excellent leadership, communication, and project management skills.
Willingness to travel as needed to support teams and brand activations.
Why Join Us?
Competitive base salary with quarterly performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Opportunity to shape and grow multiple brands in expanding markets.
A collaborative environment where your operational expertise and creative input are valued equally.
Auto-ApplyJeep Brand Marketing Manager
Digital marketing manager job in Auburn Hills, MI
The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Go-to-Market Leadership
Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.
Incentive Direction & Analysis
Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.
Marketing Collaboration & Execution
Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.
Key Deliverables:
Monthly Go-to-Market Deck
Cross team collaboration with Brand Managers related to incentive direction and comms
Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
Purchase Order Reviews
Cross-Functional Partners Engagement:
Drive Days/Training
Advertising
PR
Experiential
Auto Shows
BC/Field Staff
Global Team
Agency Partners
Jeep Brand Marketing Manager
Digital marketing manager job in Auburn Hills, MI
The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Go-to-Market Leadership
* Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
* Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
* Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.
Incentive Direction & Analysis
* Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
* Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
* Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.
Marketing Collaboration & Execution
* Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
* Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
* Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.
Key Deliverables:
* Monthly Go-to-Market Deck
* Cross team collaboration with Brand Managers related to incentive direction and comms
* Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
* Purchase Order Reviews
Cross-Functional Partners Engagement:
* Drive Days/Training
* Advertising
* PR
* Experiential
* Auto Shows
* BC/Field Staff
* Global Team
* Agency Partners
Basic Requirements:
* Bachelor's Degree in Business Administration, Marketing or related field
* Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management.
* Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events.
* Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution.
* Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences.
Preferred Requirements:
* MBA
* Global marketing experience would be a bonus
Corporate Marketing Manager
Digital marketing manager job in Holly, MI
Fessler & Bowman is a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by Engineering News-Record as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people - whose dedication and expertise set the company apart.
Our Culture & Philosophy:
Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby. Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers.
* Open & Constructive
* Take Pride in Our Product
* Relentless Commitment
* Care About Our Customers
* Team Success
Summary:
The Corporate Marketing Manager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the company's identity across all platforms. This role plays a key part in telling the Fessler & Bowman story-communicating who we are and what we do-through a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the company's brand presence.
Working closely with Business Development and Estimating, the Corporate Marketing Manager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization.
Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position.
Five Key Roles of the Corporate Marketing Manager:
Proposal Development & Support
* Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the company's strengths and strategic positioning.
Persuasive Copywriting & Brand Storytelling
* Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners.
Marketing Collateral Creation & Maintenance
* Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity.
Digital Marketing & Analytics
* Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook.
Team Leadership & Mentorship
* Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight.
Essential Duties & Responsibilities:
* Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets.
* Coordinate and execute professional photography for projects and team members.
* Maintain and organize brand assets, templates, and digital libraries.
* Collaborate with internal departments to gather content and ensure alignment with company goals.
* Monitor industry trends and competitor marketing to inform strategy.
* Ensure all marketing deliverables meet deadlines and quality standards.
* Support internal communications and employee engagement initiatives as needed.
* Communicating and upholding the Company's commitment to Integrity and Code of Ethics.
* Other relevant tasks as assigned
Education, Experience & Qualifications:
* Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred.
* 5+ years of experience in marketing, communications, graphic design, or related field.
* Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment.
* Excellent communication and interpersonal skills, with a focus on collaboration.
* Creative problem solver with attention to detail and a passion for creating positive employee experiences.
Travel:
Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable.
Work Environment:
As a Marketing Manager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings.
Benefits:
Fessler & Bowman is proud to provide eligible Team Members with the following benefits:
* Medical, dental and vision insurance
* 401k with company contributions
* Paid Holidays and Paid Time Off
Recruitment Process:
The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test.
Fessler & Bowman is an Equal Opportunity Employer
Detroit - Leaf Home Bath - Event Marketing Manager - LHE
Digital marketing manager job in Farmington Hills, MI
If you have an entrepreneurial spirit, are hard-working, and can wear many hats we're looking for you! We have ambition and drive and we're in constant development. For us, we strive to be better than the best and we want you to join in our success! We consistently promote from within the organization and will give you the training and expertise to take the next step in your career!
What's in it for me?
⢠Weekly Pay - Industry-leading compensation package and weekly direct deposit
⢠Free Benefits - Health, Dental, and Vision are FREE for employees! Our company-paid plans also offer low co-pays and low deductibles too! Gym reimbursement is also included!
⢠Training - Be set up for success from day one with industry-leading training and support at levels
⢠Advancement - Growth equals more opportunity for all employees
At Leaf Home Enhancements, we've crafted a team of the very best to ensure we make a difference⦠both to the homeowners we support and the staff that's at the heart of it all. We are driven by hard-working and creative individuals who are passionate about their careers and what they do. Primary Purpose: The Event Marketing Manager will hire, train,
Essential Duties and Responsibilities:
⢠Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up
⢠Identify, schedule, and plan an event calendar for a team of Event Marketers in assigned territory
⢠Responsibility for budgeting and staffing for identified local events
⢠Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
⢠Collaborate with the local Operation and Installation Managers to grow brand presence within the local market
⢠Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs
⢠Track and report event metrics to evaluate performance and ROI of events ⢠Responsible for exceeding sales lead quotas based upon established KPIs
Minimum Skills and Competencies:
⢠High school diploma or GED
⢠2 years experience in successful lead generation and management positions in direct-to-consumer industries
⢠Strong recruiting and training skills
⢠Experience with budgeting and planning
⢠Excellent written and verbal communication skills
⢠Self-starter with ability to manage and develop others
⢠Travel within the assigned territory as needed
⢠Ability to work evenings and/or weekends and pre-scheduled events
⢠Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) ⢠Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without ādropping the ballā.
⢠Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a āroll up your sleevesā and ātoday not tomorrowā mentality.
Sr. Manager, Medical Distribution Account Marketing
Digital marketing manager job in Lansing, MI
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
Media Executive - Wnem
Digital marketing manager job in Saginaw, MI
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WNEM:
At WNEM, it is our job and inherent desire to be the best local television station in the Mid- Michigan market and the #1 digital platform across the state, region, and the country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. We have the top-rated news station plus a broadcast website. We are a Midsize market with an opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity - qualities which help us earn and build trust with our viewers, co-workers, and business partners.
Job Summary/Description:
WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy, creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.
Duties/Responsibilities include, but are not limited to:
- The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
- Understands and communicates the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
- Implements strategies to consistently grow revenue and exceed revenue goals
- Establishes credible relationships with the local business community
- Makes sales calls on existing and prospective clients
- Maintains assigned accounts and develops new accounts
- Prepares and delivers sales presentations to clients
- Provides clients with information regarding rates for advertising placement in all media platforms
- Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
- Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge
Qualifications/Requirements:
- Bachelor's degree highly preferred, or equivalent work-related experience. Minimum two years of experience in sales, preferably in the media field
- Must be able to work under daily deadline pressure with attention to detail
- Valid driver's license with an acceptable driving record
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them
- Knowledge of Wide Orbit and ComScore is a plus
- Solid computer skills using Excel, Word, and PowerPoint
If you feel you're qualified and want to work with a great group of people, go to
***************************************
, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-service portal
)
WNEM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Assistant Marketing Manager, Onstar
Digital marketing manager job in Warren, MI
As the **Assistant Marketing Manager, OnStar,** the primary purpose is to provide support and oversee the lifecycle management of OnStar products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying customer engagement trends to grow the paid subscriber base and owner loyalty. This position reports to the Marketing Manager.
**Main Duties and Responsibilities include:**
+ Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar products
+ Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights.
+ Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
+ For product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams.
+ Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions.
+ Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making.
+ Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
+ Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training.
+ Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more.
+ Leverage strong Data & Analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information obtained from PDM and insights teams.
+ Implement innovative strategies to elevate the customer experience, to achieve brand goals including total subscribers, customer engagement/utilization, attach and more.
+ Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar umbrella positioning.
**Requirements:**
+ Bachelor's degree required
+ 5+ years of product marketing or marketing COE functional experience
+ Proven working experience in project management
+ Ability to travel, 10-15% Domestically
**Skills and Abilities:**
+ Ability to work well in a complex team environment
+ Ability to work effectively with others
+ Ability to effectively manage multiple assignments and prioritization to meet deadlines
+ Ability to synthesize data into critical information
+ Ability to make/recognize effective trade-off decisions that balance multiple considerations
+ Excellent oral and written communications skills
+ Highly developed presentation skills both in the development and delivery of presentation
+ Proven ability to use complex data to form in-depth analytical insights
+ High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
+ \#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company (**************************************************
**Our Culture**
**How we hire (************************************************
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (********************************************
We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Brand Operations & Marketing Manager
Digital marketing manager job in West Bloomfield, MI
šæ BRAND OPERATIONS & MARKETING MANAGER - MULTI-BRAND CANNABIS
Are you a dynamic, strategic leader with a passion for operational excellence and brand growth? DACUT is seeking a Brand Operations & Marketing Manager to lead our multi-brand presence across diverse markets. In this high-impact role, you will oversee field teams, drive operational efficiency, execute innovative marketing strategies, and ensure consistent, measurable brand performance across retail and distribution channels.
This is an opportunity to step into a leadership role where your expertise will influence market growth, strengthen brand presence, and drive lasting recognition.
š± Key Responsibilities
Lead & Inspire
Mentor and manage a team of Field Marketing Coordinators, setting clear performance goals and providing ongoing coaching to drive measurable results.
Foster a high-performance culture focused on accountability, collaboration, and operational excellence.
Operational Excellence
Oversee daily operations, streamline processes, and ensure consistent brand execution across all retail and distribution touchpoints.
Implement standard operating procedures and best practices to optimize efficiency and effectiveness.
Strategic Growth
Develop and execute business strategies that expand retail presence, grow market share, and increase sales across multiple product lines.
Analyze sales data, market trends, and competitor activity to identify opportunities for growth.
Marketing Leadership
Collaborate with internal teams to design and execute brand campaigns, promotional calendars, and field marketing initiatives.
Ensure all marketing efforts align with overall brand vision and objectives.
Creative Oversight
Provide direction for graphic design projects, branded assets, and promotional materials, maintaining visual consistency and quality across channels.
Support minor creative initiatives using Adobe Suite, Canva, or similar tools.
Data-Driven Insights
Utilize CRM systems, sales reports, and market analysis to forecast trends, evaluate ROI, and optimize marketing and operational initiatives.
Relationship Management
Build and maintain strong partnerships with retail accounts, distributors, and key stakeholders to maximize market impact.
Project Management
Lead cross-functional projects from concept to execution, ensuring deadlines, budgets, and performance goals are met.
š¼ Experience & Qualifications
Bachelor's degree in Marketing, Business, or a related field.
7+ years of progressive experience in brand management, operations, or marketing leadership.
Proven ability to oversee multi-market teams and drive growth initiatives.
Strong background in both operational oversight and strategic marketing execution.
Proficiency with CRM systems and data-driven decision-making.
Hands-on experience managing creative projects or minor design assets (Adobe Suite, Canva, etc. preferred).
Exceptional leadership, communication, and project management skills.
Willingness to travel as needed to support teams and brand activations.
šæ Why Join Us?
Competitive base salary with quarterly performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Opportunity to shape and grow multiple brands in expanding markets.
A collaborative environment where your operational expertise and creative input are equally valued.
High-impact role with visibility across operations, marketing, and brand strategy.
š Who You Are
You are a strategic, hands-on leader with the ability to balance operational rigor and creative execution. You thrive in a multi-market environment, enjoy mentoring teams, and are passionate about driving measurable results for brands in the cannabis industry.
š© READY TO DRIVE BRAND AND MARKET GROWTH?
Bring your leadership, operational expertise, and creative vision to DACUT and help expand our multi-brand presence while delivering measurable impact in the cannabis industry. Apply today.
Find more vacancies at *********************
Auto-ApplyJeep Brand Marketing Manager
Digital marketing manager job in Auburn Hills, MI
The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Go-to-Market Leadership
Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.
Incentive Direction & Analysis
Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.
Marketing Collaboration & Execution
Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.
Key Deliverables:
Monthly Go-to-Market Deck
Cross team collaboration with Brand Managers related to incentive direction and comms
Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
Purchase Order Reviews
Cross-Functional Partners Engagement:
Drive Days/Training
Advertising
PR
Experiential
Auto Shows
BC/Field Staff
Global Team
Agency Partners