Digital marketing manager jobs in Hamden, CT - 293 jobs

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil , ‘all , Loctite , Snuggle , and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Be part of a team of highly motivated specialists in different regions that work together to further develop and communicate the Trade management program for Henkel Manage projects in support of trade management and digital development Monitor regulatory changes, adjust procedures and advise appropriate parties of changes Support development & maintenance of training programs for business partners Further develop relationships with internal and external legal counsel, internal stakeholders and external agencies Represent Trade in strategic projects with cross-functional and cross-regional teams Opportunity to grow professionally and personally in a truly global organization Key Responsibilities: Perform international trade license management. Run compliance reports to determine areas of improvement or savings opportunities. Compile, draft, disseminate and publish communications such as guidance documents, policies, and procedures. Plan and execute training events and develop related tools/resources. This may include training on the U.S. export and/or import laws, regulations, and compliance requirements. Assist and support the Senior Manager and Director, as required, to implement the company's International Trade Compliance program. Additionally, you are detail-oriented with excellent interpersonal skills and the ability to work independently and collaboratively in groups, including with remote clients, and to prioritize and manage projects Support all other activities within the Global Trade Department as required What makes you a good fit Bachelor's degree in supply chain, Logistics or International Trade or equivalent 5+ years of relevant trade and customs management experience within a global manufacturer Strong knowledge and Understanding of US Government export laws, regulations, and compliance requirements under the International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR), and other international trade regulations. SAP GTS knowledge a plus Strong Communication Skills An interest for digital developments in the field of Trade & Customs Strong analytical skills and a strategic mindset, experience with project management Good time management, results oriented, can-do attitude Proven ability to work in a culturally diverse environment Some benefits of joining Henkel Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement The salary for this role is $100,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future. Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

About the Role As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You'll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success. Responsibilities include but are not limited to: Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists. Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.). Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives. Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success. Develop and maintain strong client relationships, ensuring business goals are met and exceeded. Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy. Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness. Continuously refine and improve internal processes to drive team efficiency and performance. Stay current on the latest SEM and digital marketing trends, tools, and best practices. Requirements 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube. Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager). Proven track record with SEM and paid social campaign execution, optimization, and strategy. Agency experience is highly preferred. Solid background in digital marketing across multiple channels (search, social, display, programmatic). Proven experience in a managerial or supervisory role. Exceptional client relationship management, communication, and people management skills. Strong strategic and analytical thinking with excellent attention to detail. Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.). Bachelor's degree in marketing, communications, or a related field. Our interview process includes, but is not limited to, the following: Cognitive Aptitude and Typing Test Logic assessment on Excel We offer a competitive salary and benefits based on education, experience, and skills level, including: Unlimited vacation policy Monthly Phone Stipend Comprehensive Medical, Dental, and Vision insurance options 401(K) plan with matching Dog friendly office Hybrid work opportunity Professional Development Program Bonus Perk - $50/week Seamless allowance Total compensation based on education, experience, and skills level ($63,900-$147,400) Level 1 - $63,900-$82,760 Possesses essential capabilities. Level 2 - $82,760-$98,920 Possesses developing capabilities. Level 3 - $98,920-$115,080 Possesses notable capabilities. Level 4 - $115,080-$131,240 Possesses strong capabilities. Level 5 - $131,240-$147,400 Possesses advanced capabilities. About WITHIN & Brkfst.io WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. Check out some of our work! Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale. We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we're looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more! This is a very ambitious project and our roadmap is full of exciting features, so we're looking for people who love innovation and want to be challenged. We're a small team of scrappy individuals who are growing fast, and we're looking for someone to grow with us. We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it's in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates. Follow us on: LinkedIn WhatsApp Community Instagram Tik Tok Locations New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia Mexico City: Av. Paseo de la Reforma 296, Piso (Floor) 25, Oficina 111, Ciudad de México, CDMX 06500, México

The Marketing Manager is responsible for operating, optimizing, and quality-assuring RMS's marketing and demand-generation channels across residential and hotel portfolios. This role ensures that messaging, systems, and digital funnels are functioning properly, consistently, and efficiently-moving qualified prospects from first touch through inquiry and into the sales and leasing teams. This is a hands-on, detail-oriented role that blends content, systems thinking, and continuous optimization to support revenue outcomes. ROLE RESPONSIBILITIES: Own day-to-day performance and functionality of all marketing channels supporting sales: Residential listing platforms Hotel digital and OTA channels Google Search, SEO, and paid media Retargeting and nurture campaigns Actively test, monitor, and refine channel performance to improve lead flow, quality, and conversion Identify breakdowns, inefficiencies, or friction points in the funnel and drive corrective action Serve as the quality assurance lead across all active advertising and marketing platforms Spot-check live ads, listings, landing pages, and websites for accuracy, brand alignment, functionality, clarity, and consistency Ensure all systems are correctly routing inquiries to the appropriate sales or leasing teams Develop and refine written content across: Prospect retargeting and nurture campaigns Website copy and verbiage Google advertising and search campaigns Social media messaging Internal communications related to sales and marketing initiatives Ensure messaging is clear, consistent, and aligned with brand positioning and goals Collaborate with the Senior Graphic Designer to pair strong copy with effective visual execution Manage and optimize retargeting efforts for both residential and hotel prospects Ensure campaigns are sequenced appropriately to move prospects toward inquiry, tour, booking, or lease execution Continuously refine messaging and timing based on performance insights ROLE REQUIREMENTS: Bachelor's degree in marketing, communications, or related field and 5+ years of experience in a related role Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), WordPress, and Figma would be preferred but not required Exceptional written and verbal English communication skills, with the ability to adapt style to match different brand voices, audiences, and environments

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WFSB: WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day. Job Summary/Description: WFSB is seeking a passionate, energetic, and highly motivated Sales Executive with media sales experience who can adapt quickly and maximize sales across our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan are a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and strong interpersonal skills. The ideal candidate will have a proven track record in media sales and be expected to develop and maintain positive working relationships with clients and assigned/designated agencies through frequent in-person and telephone contact. They will promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot advertising. The role requires preparing compelling sales presentations utilizing in-house ratings, research materials, a deep understanding of advertisers' and agencies' needs, market competition, and available station assets. Please note - primary job duties and responsibilities include, but are not limited to, the information listed above. Qualifications/Requirements: - College degree preferred or equivalent in years of experience - Previous outside sales experience - Previous work in media sales - Must have strong administrative skills - Must have strong prospecting skills If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WFSB-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you. About the Role: Come Ride With Us in our Wilton, CT office as our Digital Performance Marketing Director. Step into a role where your work directly shapes how customers discover, engage with, and stay connected to our brand. Reporting to the VP of Digital Marketing, you will guide the vision and run the strategy behind our entire digital performance engine. Your focus will be clear: build smart acquisition paths, deepen engagement, and create meaningful retention moments across every stage of the customer journey. You'll lead a talented, cross-functional team that brings performance channels (SEM, SEO, display, affiliates, social) and lifecycle programs (email, app marketing, loyalty, and consumer data) to life. Your decisions will move real numbers, strengthen personalization, and elevate the full digital experience. If you thrive on ownership, experimentation, and growth that you can see in the data, this role gives you the runway to deliver exactly that. How You'll Make an Impact: Oversee the coordination of all global performance marketing initiatives, partnering with category marketing managers and GTM team, developing and communicating effective strategies, guiding on digital marketing mix (including social, display, search, retargeting) and spend to ensure strong return on investment and efficient CAC Responsible for paid media budget, including setting and achieving spend and objectives for NPI launch campaigns, demand capture and ecommerce drivers, and other performance-driven marketing channels Establish KPIs, track and analyze performance (ROI) for each paid media campaign and marketing channel to maximize budget and systematically drive progress towards goals and objectives Lead our SEO efforts, coordinating the production of content, copy updates and back-end optimizations and other strategies that increase organic traffic, page rank, and position Lead the strategy and execution of our lifecycle marketing efforts to drive customer acquisition and retention; increasing engagement, loyalty, conversion, and customer LTV Work closely with digital product managers to share funnel conversion improvement ideas, landing page feedback, and optimization ideas Regularly update Marketing team with monthly reporting, NPI reports, social media reports and other reports necessary to share KPIs and results Manage relationships with digital marketing agencies and relevant technology partners Champion and encourage a positive working environment and effective teamwork in line with Cannondale's behaviors and culture What You Bring to the Table: 8-10 years of experience in relevant field (performance marketing, growth marketing) at a consumer brand (preferably B2B with some D2C) Ability and experience in managing and working with cross-functional teams Passion and enthusiasm for cycling Experience in developing marketing models and forecasts, managing a budget to specific ROI targets Solid foundational understanding of media concepts, terminology, and bid-based buying models Experience working with conversion tracking and mobile marketing attribution partners as well as digital reporting tools (such as Google Analytics) is required Ability to synthesize data, conduct data-driven analysis, prepare and present key insights to senior leadership and business owners. Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required Experience overseeing email/CRM/CDP or lifecycle marketing programs and customer data strategy Experience building, testing and optimizing customer segments used in acquisition, retargeting and email campaigns Test and learn mindset, with experience creating and managing A/B or multivariate tests Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours Bachelor's degree in a relevant field of study What we offer: Comprehensive Medical/Prescription/Dental/Vision plans Hybrid work environment (3 days in-office, 2 days WFH) Generous Paid Time Off Programs Life & Disability Insurance FSA/HSA/Dependent Care FSA 401k and company match Commuter Incentive Program Volunteer Time Off Voluntary benefits (critical illness, accident, and hospital indemnity insurances) Great discounts on company products Employee Wellness Program EAP benefit Parental Leave program Access to group home and auto insurance A mix of casual yet professional culture Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn. About the organization As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Gazelle, Santa Cruz, Cervélo, Kalkhoff, Focus, Urban Arrow, Veloretti and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings. Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we value a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives. We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It's why we want you to Come Ride With Us - because bikes belong to us all. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know. To learn more about our privacy policy, please click here: Privacy Policy | Cannondale (English) An applicant's personal information will be shared in accordance with our privacy policy; by applying for a position, you are accepting the terms of our policy.

Salary: $90,000 - $120,000 + Performance Bonus Benefits: Optional Health Insurance Plan, Holidays, PTO + Sick Days Job Type: Full-Time; Hybrid - 2 days WFH/week Typical Hours: Monday-Friday, 40 hours/week Start Date: ASAP Sponsorship is not available Social Media & Brand Content Manager (retail, D2C, or CPG brand exp. req.) Description Our client, a locally owned luxury retailer, is seeking a Social Media & Brand Content Manager to join their team on Long Island near Manhasset, NY - a convenient ride from Manhattan and just one block from the LIRR. This new role will work to bring social strategy and content fully in-house during an exciting phase of brand growth and retail expansion. This is a high-impact opportunity for a hands-on social leader who loves creating elevated, on-brand content and building community across platforms like Instagram, TikTok, YouTube, and Facebook. You'll play a central role in shaping the brand's digital presence - driving engagement, supporting product launches, promotions and store growth, and translating the luxury in-store experience into compelling social storytelling. This is a highly visible position with direct access to leadership, where your creativity and execution will meaningfully influence the next stage of the company's growth. Social Media & Brand Content Manager (retail, D2C, or CPG brand exp. req.) Responsibilities • Build and manage content calendar across key social platforms • Lead daily community engagement and conversation across channels • Create and publish engaging posts, stories, reels, and video content • Track performance metrics and optimize content based on engagement, growth, and traffic insights • Collaborate with internal teams to gather content and align messaging • Stay ahead of trends in luxury, retail, and social media to keep content fresh and relevant Social Media & Brand Content Manager (retail, D2C, or CPG brand exp. req.) Qualifications • 4+ years of social media management experience within a retail, D2C, or CPG product brand required • Strong creative instincts and ability to produce on-brand content in a luxury/lifestyle space required • Proficiency with Canva and/or Adobe Creative Suite required • Familiarity with scheduling tools (Later, Buffer, etc.) required • Experience with analytics tools (e.g., native insights, Zoho, GA, etc.) required

**Who Are We?** Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. **Job Category** Data Analytics **Compensation Overview** The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. **Salary Range** $132,800.00 - $219,100.00 **Target Openings** 1 **What Is the Opportunity?** At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies. As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives. You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value. You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This position may direct a team of digital analytics professionals. **What Will You Do?** + Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s). + Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives. + Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines. + Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps. + Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives. + Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities. + Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing. + Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement. + Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met. + Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams. + Provide technical use cases for digital analytics tool assessment and vendor evaluation. + Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches. + Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy. What Will Our Ideal Candidate Have? + Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems. + Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR). + Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies. + Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions. + Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives. + Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.). + Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes. + Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams. + Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations. + Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries. + Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities. **What is a Must Have?** + Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related. **What Is in It for You?** + **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment. + **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers. + **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays. + **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs. + **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice. **Employment Practices** Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (*******************) so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. To learn more about our comprehensive benefit programs please visit ******************************************************** .

Job Description The Director of Digital Strategy leads and executes marketing initiatives that support revenue growth across Arch Promo Group and its portfolio of brands. This role partners closely with sales leadership and brand stakeholders to translate business goals into practical, measurable marketing programs. This position is both strategic and hands-on, owning day-to-day execution while helping build structure, consistency, and momentum in a fast-paced, growth-driven environment. Success in this role requires strong communication, organization, and the ability to turn ideas into action. Location:This role may be based in St. Louis, MO or at other Arch Promo Group locations, including Roxana, IL; Lake Barrington, IL; Stamford, CT; Valley Cottage, NY; Fitchburg, MA; Baltimore, MD; or Stuttgart, AR. Hybrid flexibility may vary by location. Supervisory Responsibilities: None. Duties/Responsibilities: · Lead digital marketing execution in support of sales goals, trade shows, and key selling periods · Serve as the primary marketing point of contact between corporate leadership and brand general managers · Support inside and outside sales teams with campaigns, tools, and content that drive engagement and opportunity creation · Manage brand presence and visibility across industry platforms including ESP, SAGE, and Distributor Central · Oversee website content, landing pages, and digital touchpoints to improve awareness and lead flow · Build and maintain a realistic social media and digital content calendar across brands · Create or coordinate content that highlights products, people, culture, and brand value · Recommend and manage digital campaigns that are practical, measurable, and sales-focused · Develop and manage the marketing budget with a focus on ROI and business impact · Track performance, report insights, and continuously optimize marketing efforts · Collaborate cross-functionally with sales, customer service, and leadership to ensure alignment and execution Required Skills/Abilities: · Strong understanding of digital marketing strategy and execution in a B2B environment · Excellent communication and organizational skills with the ability to manage multiple priorities · Ability to operate across multiple brands and stakeholder groups · Self-motivated, entrepreneurial, and comfortable building structure in a fast-moving environment · Team-oriented mindset with the ability to collaborate effectively across departments · Data-driven approach with a focus on measurable outcomes and continuous improvement · Creative, flexible, and resourceful in problem-solving and execution Education and Experience: A combination of education, training, and experience that supports the ability to execute effectively and enable sales and brand partners to succeed. A typical path includes: · Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience · Five or more years of marketing experience, preferably in promotional products or a related B2B industry · Experience with CRM or marketing automation tools; HubSpot experience preferred About Arch Promo Group Arch Promo Group is a fast-paced, growth-driven promotional products organization bringing together several strong brands under one umbrella. We operate with an entrepreneurial mindset, moving quickly, testing ideas, and building structure as we scale. We value collaboration, accountability, and people who take ownership. This is not a highly scripted environment. It is an opportunity to build, influence, and execute while working closely with sales and leadership to drive growth.

The Associate Director Digital Marketing is responsible for strengthening Tauck's presence across digital touchpoints leading up to the point of purchase. This includes responsibility for establishing and advancing digital strategies that increase qualified lead flow and improve conversion. With increased investment in digital marketing channels and the launch of eCommerce planned for the first half of 2026, this role is accountable for both setting strategic direction for our website and other key digital initiatives across paid media, user experience, and lead optimization, as well as driving forward those initiatives through strong project management skills and advanced digital fluency. This highly cross-functional leader will collaborate closely with Brand, Creative, Database & Customer Acquisition, and IT teams, as well as external partners such as Tauck's media agency, UX consultants, and web development vendors to enable the team to achieve measurable marketing results through digital channels to unlock continued digital passenger growth for Tauck. KEY RESPONSIBILITIES: Own and execute the end-to-end conversion rate optimization (CRO) strategy to increase lead generation and desired actions across digital marketing channels. Drive website strategy and enhancements to Tauck.com and Roambytauck.com, optimizing for UX, engagement, and effectiveness in converting prospective travelers. Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey. Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations. Design, launch, and analyze A/B tests to optimize website pages, landing pages, and digital funnels. Partner with Brand and Customer Acquisition leads to ensure seamless integration across creative, media, and digital campaigns. Leverage expertise in eCommerce to maximize Tauck's reach, engagement, and conversion. Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion. Partner with IT to ensure website infrastructure and integrations support business goals and deliver reliable performance. Manage relationships with key external digital partners (e.g. UX consultants, website research vendors, etc.), providing clear direction and accountability for results. Track, analyze, and report on performance, identifying opportunities to improve ROI and effectiveness across channels. Stay current on digital trends, tools, and best practices; proactively recommend innovations to advance Tauck's digital presence and maintain a competitive edge. SKILLS & QUALIFICATIONS: 7-10 years of progressive experience in digital marketing, including lead generation, media, UX, and conversion optimization. Proven ability to design and deliver strategies that generate qualified leads and improve conversion. Strong understanding of digital media planning and optimization across paid channels. Experience managing large-scale websites and digital initiatives in a consumer-facing environment. Knowledge of analytics tools, CRO methods, and digital performance reporting using Tableau, GA4 or. Excellent communication and collaboration skills, with the ability to influence stakeholders and partners at all levels. Strategic thinker with exceptional project management, problem-solving, and organization skills. Experience with ecommerce and modern CRMs (e.g. Salesforce Marketing Cloud). Entrepreneurial mindset with ability to adapt and anticipate changing business needs. Bachelor's degree in Marketing, Business, or related field required; MBA preferred.

Benefits: Company parties Competitive salary Free uniforms Social Media Content Creator / Manager (In-Office Only - Individual Applicants Only) Job Type: Full-time Pay: $19-$23 per hour Job Description: We are seeking one dedicated individual to join our team as an in-office Social Media Content Creator and Manager. This is a hands-on position focused on filming, editing, and posting content that showcases our operations and company culture. We are not hiring an agency or outside company. This position is for an individual only. Key Responsibilities: Capture and edit video content and photos of our operations, job sites, client interviews, and team. Create engaging short-form content for TikTok, Instagram, YouTube, and other platforms. Work with our marketing and office staff to develop new content ideas. Stay current on social media trends and incorporate them into content. Post, schedule, and manage content across platforms. Review analytics and report on content performance to improve results. Qualifications: Experience in social media content creation, including video editing and photography. Strong knowledge of social media platforms, tools, and current trends. Experience creating short-form vertical videos (TikTok, Reels, Shorts). Ability to work in a busy, fast-paced environment and capture authentic content on job sites. Creativity and strong visual storytelling skills. Understanding of social media marketing strategies. Preferred Qualifications: Previous experience creating content for construction or home improvement companies (preferred). 1 year of social media management experience (preferred). Schedule: Day shift Monday to Friday Weekends as needed for special shoots or projects Additional Information: This position requires traveling to job sites across Suffolk and Nassau County to capture content. All editing work is completed in-office. Only individual applicants will be considered. We are not accepting marketing companies or outside agencies. Compensation: $19.00 - $23.00 per hour The team at Foundation Crack Repair has been paving the way for Long Island home and business owners for many years. In that time we have gained a loyal clientele that knows that we have their best interest at heart. We know that the foundation of your Long Island home or business needs to remain strong and well-maintained. This is for the safety and well-being of your family or your employees. We are available to you on a flexible basis and work with any budget.

Job Description The Brand Marketing Manager will lead the development and execution of marketing initiatives that strengthen our dealership's brand, attract new customers, and enhance loyalty among existing ones. This role blends strategic thinking with hands-on execution, ensuring cohesive and impactful messaging across digital, social, traditional, and experiential channels. Key Responsibilities: Develop and execute brand marketing strategies that align with dealership goals and objectives. Manage and maintain the dealership's brand voice, messaging, and visual identity across all channels. Plan and oversee advertising campaigns (digital, print, social, radio, and TV) to drive leads and sales. Analyze market trends, customer insights, and competitive activity to inform marketing strategies. Collaborate with sales, service, and management teams to ensure cohesive marketing initiatives. Manage the marketing budget and vendor relationships to maximize ROI. Track, measure, and report on marketing campaign performance and make data-driven recommendations. Lead special projects, events, and promotions to enhance brand visibility and community presence. Qualifications: Bachelor's degree in marketing, communications, or a related field. 3+ years of experience in brand marketing Strong understanding of digital marketing, social media, and traditional advertising channels. Excellent project management and organizational skills. Strong analytical skills and experience using marketing analytics to drive decision-making. Exceptional written, verbal, and presentation skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.

Job Description We are seeking a Digital Marketing Strategist to lead the planning, execution, and optimization of our digital marketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The Digital Marketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels. This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digital marketing efforts with sales and publicity goals. Key Responsibilities Digital Strategy & Campaign Management Develop and execute comprehensive digital marketing strategies across social media, email marketing, website, SEO, and SEM. Plan and manage digital campaigns supporting new releases, seasonal promotions, and backlist titles. Align campaigns across channels to create cohesive, brand-consistent reader journeys. Own campaign timelines, goals, execution, and post-campaign analysis. Social Media & Content Planning Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement. Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives. Collaborate with authors, publicity, and editorial teams on social content and promotions. Ensure consistent brand voice and messaging across platforms and imprints. Email Marketing & Audience Development Build, segment, and grow email lists by genre, interest, and engagement behavior. Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions). Optimize email performance through A/B testing, segmentation, and performance analysis. Website & User Experience Optimization Manage and optimize website marketing efforts to improve traffic, conversion, and user experience. Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths. Ensure website content aligns with campaign goals and brand standards. SEO, SEM & Traffic Growth Support SEO strategy through content planning, keywords, and on-site optimization. Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives. Monitor performance and adjust strategies to maximize ROI. Analytics, Reporting & Optimization Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution. Produce regular performance reports with insights and recommendations for optimization. Use data to continuously refine strategy and improve results. Budget & ROI Management Manage digital marketing budgets and campaign spend. Ensure marketing efforts are aligned with ROI goals and business priorities. Recommend allocation shifts based on performance and opportunity. Cross-Functional Collaboration Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals. Support integrated campaigns tied to media coverage, author events, and sales initiatives. Industry & Trend Monitoring Stay current on digital marketing trends, platform updates, and best practices. Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing. Qualifications 2-3 years of experience in digital marketing, preferably in publishing, media, retail, or consumer brands. Proven experience managing integrated digital campaigns across social media, email, and web. Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization. Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus. Excellent writing, content planning, and project management skills. Design skills a plus. Data-driven mindset with the ability to translate insights into action. Preferred Experience marketing books or content-driven products. Familiarity with CMS platforms and basic UX best practices. Experience working with multiple brands or imprints under one organization. KPIs & Measures of Success Growth of email subscribers and engagement by audience segment Social media engagement, traffic, and conversion performance Website traffic, conversion rates, and campaign attribution Email- and digital-attributed sales ROI of digital campaigns and budget efficiency About Our Company For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic. Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit ************************* Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.

***************************************************************************************************************************************************************** The Digital Media Specialist will support marketing, communications, and member engagement at Island Federal Credit Union. This position requires the ability to generate static and video content designed for specific social media and digital outreach platforms aimed at increasing membership, cross-selling products to current members, and building member loyalty and retention. The role combines creative content development with strategic community management and performance analysis to drive measurable results across all digital channels. ********************************************************************************************************************* ESSENTIAL DUTIES AND RESPONSIBILITIES: Digital Communications Calendar Create and execute a comprehensive digital communications calendar outlining the posting of specific content pieces across all platforms Share calendar with other members of the marketing department to coordinate with department and credit union-wide campaigns Maintain posting schedules that optimize engagement based on platform-specific best practices Content Ideation and Creation Maintain awareness of the latest social media trends and culture to create relevant, engaging content Develop social media content designed to help Island Federal grow overall visibility and brand recognition within and beyond the current charter Create original static graphics, video content, and written posts tailored to each platform's unique audience and format requirements Collaborate with other departments to develop content that highlights credit union products, services, and member benefits Community Management and Channel Interaction Monitor interactions occurring on all social media channels and respond promptly and professionally Build and maintain relationships with members and prospects through authentic engagement Handle customer service inquiries through social channels, escalating to appropriate departments when necessary Report on community feedback, trends, and opportunities to management Analytics and Performance Tracking Monitor and analyze social media metrics including engagement rates, reach, impressions, and conversion tracking Prepare regular reports on social media performance and ROI for marketing campaigns Use data insights to optimize content strategy and posting schedules Track member acquisition and product cross-selling results from social media efforts Brand Compliance and Risk Management Ensure all content complies with financial services regulations and credit union brand guidelines Maintain strict adherence to compliance requirements specific to financial institutions Review and approve user-generated content and member interactions for regulatory compliance ********************************************************************************************************************* Requirements: Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent combination of education and experience 2+ years of experience generating digital content on behalf of a brand or organization, preferably in financial services Demonstrated success in growing social media engagement and driving measurable business results Skills: Strong knowledge of content creation best practices on Facebook, Instagram, TikTok, YouTube, and LinkedIn Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, or similar platforms) Basic graphic design skills and experience with design tools such as Canva, Adobe Creative Suite, or similar Video editing capabilities for short-form content creation (Instagram Reels, TikTok, YouTube Shorts) Understanding of social media analytics platforms and ability to interpret performance data Basic photography skills for original content creation Knowledge and Understanding: Familiarity with financial services regulations and compliance requirements (preferred) Understanding of credit union products, services, and member benefits (or willingness to learn) Knowledge of current digital marketing trends and emerging social media platforms ********************************************************************************************************************* Competencies: Excellent written and oral communication skills Excellent organizational skills Ability to prioritize, pay close attention to detail, and coordinate various activities simultaneously. Ability to communicate with co-workers, management, and business contacts in a courteous and professional manner. Ability to maintain strict confidentiality. Ability to work independently of supervision.

This role requires a dynamic and experienced social media content manager with a strong background in influencer marketing. They will be reporting to the Senior Brand Manager, Consumer Experience. This position is responsible for steering the day-to-day activities of this client's cosmetics brands' social media platforms and influencer initiatives while working closely with media and brand teams. Key responsibilities include managing and overseeing organic social media, influencer, and PR agencies; owning end-to-end influencer campaign development and execution-including briefing, strategy, tactics, roster management, concept development, and asset approval; collaborating with the brand team to ensure the brand's unique tone of voice and positioning is reflected across all social channels; managing monthly content calendars with agency support to ensure approvals and posting cadence; reporting KPIs and analyzing monthly, quarterly, and annual performance for influencer campaigns and organic social; developing a strategic vision to continuously grow social presence and engagement with target audiences; fostering cross-functional collaboration with teams such as e-commerce, shopper marketing, digital (website), PR, and media; and managing budgets and purchase orders. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to ********************.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: **************************************************** Skills and Requirements -4+ years of previous influencer marketing experience -BS/BA required -4+ years of brand social media experience -Experience managing social media agencies and campaigns -Organic marketing (vs. paid) experience -Experience managing content calendars -MBA -Experience in beauty, skin, personal care -SAP experience

Job Description Purpose The Digital Imaging Associate responsibilities are to prepare, compile, sort, and batch documents for data entry, according to work types and client specifications. Supervision Reports directly to Digital Imaging Supervisor Responsibilities Prepare documents according to job instructions per each client's specifications. Compiling, verifying, and sorting information to prepare source data for computer entry Entering customer and account data from source documents within time limits Reviewing data for deficiencies or errors, correcting any incompatibilities, and checking output Insert customer and account data by inputting text based and numerical Ability to research and obtain further information for incomplete documents Follow instructions and communicate with supervisor or trainer when appropriate to ensure customer expectations are met. Typing speed of 40 to 60 WPM with 98% accuracy required. Maintain a log of completed work. Maintain confidentiality and security of client information per client guidelines. Maintain levels of productivity and quality based on department standards. Ability to balance several projects at one time Picking up and delivering documents to clients while maintaining exemplary customer relations Ensure customer satisfaction prior to leaving and provide them a bridge to the proper person within the company should there be a situation that needs to be addressed. Always leave customer location the way you found it. Additional responsibilities and duties may be assigned. Job Related Dimensions Scanner/Copier industry experience preferred LaserFiche experience highly preferred Team player, exceptional communication skills, strong business work ethic, positive attitude and professional manner, very organized Ability to multi-task in a fast-paced environment and form business relationships with both internal and external customers Strong attention to detail Strong communication skills - both verbal and written Maintain high levels of customer care while demonstrating a friendly, professional and positive attitude Proficiency in MS Office products (Excel, Word, MS Outlook, Powerpoint) Qualifications Proven data entry work experience, as a Data Entry Operator Typing speed and accuracy Prior experience in production print/imaging facility or similar environment a plus High School Diploma or GED. Clear communication skills, written and verbal Good time management skills, extremely detail oriented and a desire to work in a team environment Physical Demands & Work Environment Ability to sit/stand at desk for prolonged periods of time. Work schedule generally consists of 40 hours per week High levels of repetitive motion daily Ability to lift, push, pull; 50 to 100 lbs. UBEO offers a competitive compensation package. UBEO also offers an excellent benefits package which is a significant part of our employee's total compensation. We strive to provide a broad range of competitive benefits designed to meet your personal needs and priorities. Our comprehensive benefits package includes: Choice of medical, dental and vision plans that provide our employees and their families with high-quality healthcare, including orthodontia for both adults and child(ren) Generous Company Paid Health Reimbursement Account Options to defray deductible expenses Company paid life and accidental death and dismemberment insurance for you, your spouse and child(ren) Flexible Spending and Health Savings Account Options - Set aside pre-tax dollars to cover out-of-pocket expenses related to health or dependent care Voluntary coverages at low group rates including Aflac Insurance - In the event of death or disability, you can help protect your family against the loss of income with various types of insurance Pet Insurance, breathe easy knowing Nationwide has your pets covered Pre-paid legal coverage, access to experienced attorneys that can help you with any legal issue 24/7 A generous wealth accumulation program will help you achieve financial security for retirement. We offer a 401(K) Plan w/ Match upon eligibility and Free Financial Counseling Generous vacation, holiday, and sick leave programs - as we believe that taking advantage of time away from work is essential for a well-balanced life UBEO is an Equal Opportunity Employer and considers applicants for all positions without regard to age, sex, color, race, religion, national origin, disability, genetic information or predisposition, military/veteran status, citizenship status, marital status or any other group protected by applicable federal, state or local laws. Powered by JazzHR bjn QthLYxj

We are seeking a Digital Marketing Strategist to lead the planning, execution, and optimization of our digital marketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The Digital Marketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels. This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digital marketing efforts with sales and publicity goals. Key Responsibilities Digital Strategy & Campaign Management Develop and execute comprehensive digital marketing strategies across social media, email marketing, website, SEO, and SEM. Plan and manage digital campaigns supporting new releases, seasonal promotions, and backlist titles. Align campaigns across channels to create cohesive, brand-consistent reader journeys. Own campaign timelines, goals, execution, and post-campaign analysis. Social Media & Content Planning Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement. Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives. Collaborate with authors, publicity, and editorial teams on social content and promotions. Ensure consistent brand voice and messaging across platforms and imprints. Email Marketing & Audience Development Build, segment, and grow email lists by genre, interest, and engagement behavior. Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions). Optimize email performance through A/B testing, segmentation, and performance analysis. Website & User Experience Optimization Manage and optimize website marketing efforts to improve traffic, conversion, and user experience. Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths. Ensure website content aligns with campaign goals and brand standards. SEO, SEM & Traffic Growth Support SEO strategy through content planning, keywords, and on-site optimization. Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives. Monitor performance and adjust strategies to maximize ROI. Analytics, Reporting & Optimization Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution. Produce regular performance reports with insights and recommendations for optimization. Use data to continuously refine strategy and improve results. Budget & ROI Management Manage digital marketing budgets and campaign spend. Ensure marketing efforts are aligned with ROI goals and business priorities. Recommend allocation shifts based on performance and opportunity. Cross-Functional Collaboration Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals. Support integrated campaigns tied to media coverage, author events, and sales initiatives. Industry & Trend Monitoring Stay current on digital marketing trends, platform updates, and best practices. Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing. Qualifications 2-3 years of experience in digital marketing, preferably in publishing, media, retail, or consumer brands. Proven experience managing integrated digital campaigns across social media, email, and web. Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization. Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus. Excellent writing, content planning, and project management skills. Design skills a plus. Data-driven mindset with the ability to translate insights into action. Preferred Experience marketing books or content-driven products. Familiarity with CMS platforms and basic UX best practices. Experience working with multiple brands or imprints under one organization. KPIs & Measures of Success Growth of email subscribers and engagement by audience segment Social media engagement, traffic, and conversion performance Website traffic, conversion rates, and campaign attribution Email- and digital-attributed sales ROI of digital campaigns and budget efficiency About Our Company For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic. Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit ************************* Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.

Job Description This role supports the Vice President of Marketing and Senior Director of Marketing & Communications in developing and implementing the overall marketing strategy while independently managing media planning, budget oversight, project workflows, vendor relations, and the timely delivery of all marketing assets. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, deadline-driven environment. They act as the central hub of coordination between internal teams, external vendors, and community stakeholders, ensuring that every campaign and creative request is executed efficiently, accurately, and in alignment with brand standards. DUTIES AND KEY RESPONSIBILITIES: Strategic Support Partner with the Vice President and Senior Director of Marketing to translate marketing strategies into actionable plans, timelines, and deliverables. Provide data-driven insights and recommendations to improve campaign performance and ROI. Media Planning & Management Develop, manage, and maintain all paid media plans, including print, digital, broadcast, and sponsorship placements. Negotiate rates, manage vendor contracts, and ensure all placements align with strategic priorities and budgets. Oversee trafficking of creative assets to media outlets and confirm all specifications, deadlines, and approvals are met. Budget Oversight Own and manage the department's operating and advertising budgets in coordination with the VP of Marketing. Track all marketing expenditures, process invoices, and prepare financial reports to ensure accuracy and accountability. Monitor spend versus plan and proactively identify optimization or reallocation opportunities. Project & Workflow Management Maintain the department's project management system, organizing and prioritizing deliverables, deadlines, and approvals. Ensure all creative requests are logged, assigned, and completed on schedule and within scope. Supervise the Marketing Coordinator and Graphic Designer to ensure workload balance and efficiency. Creative Asset Delivery & Quality Control Oversee production and distribution of all marketing assets-print, digital, and promotional materials. Ensure creative outputs meet brand standards, accuracy, and file specifications prior to release. Serve as the final checkpoint for proofing and approvals after delivery. Vendor & Stakeholder Relations Manage relationships with media partners, printers, and creative vendors, serving as the primary operational liaison. Coordinate asset delivery and communication between the Home Office team, communities, and external partners. Analytics & Reporting Support campaign reporting by collecting and analyzing performance data from media placements and digital sources. Present insights to leadership to guide decision-making and improve future initiatives. Departmental Development Stay current on marketing tools, platforms, and technologies to streamline department operations. Participate in training, conferences, and professional development as needed. Minimum Qualifications Experience 7-10 years of progressive marketing experience, with at least 3-5 years in a marketing operations, project management, or media planning role 2-3 years of people management experience, including direct supervision of marketing professionals Proven experience managing six- to seven-figure marketing budgets Demonstrated success in multi-channel media planning and buying (digital, print, broadcast) Experience in real estate, senior living, healthcare, hospitality, or multi-location organizations strongly preferred Core Competencies Project Management: Expert ability to manage multiple projects simultaneously with competing deadlines and stakeholders Budget Management: Strong financial acumen with experience in budget development, tracking, and variance analysis Media Planning & Buying: Deep understanding of media channels, rate negotiation, and vendor management Analytical Skills: Ability to interpret campaign data and translate insights into actionable recommendations Communication: Excellent written and verbal communication skills; comfortable presenting to senior leadership Attention to Detail: Meticulous approach to quality control, proofing, and brand standards enforcement Leadership: Ability to mentor, develop, and motivate direct reports while fostering collaboration across teams Technical Skills (Required) Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) Experience with project management platforms (e.g., Asana, Monday.com, Wrike, or similar) Familiarity with marketing analytics tools (Google Analytics, Meta Business Suite, etc.) Working knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) Proficiency in media planning tools and ad trafficking platforms Basic understanding of creative file formats and specifications for print and digital production Preferred Skills & Attributes Experience with senior living or healthcare marketing regulations and compliance Knowledge of graphic design principles and Adobe Creative Suite (for quality review purposes) Familiarity with programmatic advertising and DSP platforms Understanding of SEO, SEM, and digital attribution models Certification in Project Management (PMP, CAPM) or Digital Marketing (Google Ads, HubSpot, etc.) Entrepreneurial mindset with ability to implement process improvements and drive operational efficiency Strong vendor negotiation skills with track record of cost savings Ability to work effectively in a matrixed organization with multiple stakeholders Calm under pressure; adaptable to shifting priorities in a dynamic environment Proactive problem-solver who anticipates needs after they become issues

Lifester.com is looking for a highly creative and motivated person to be part of our growing startup team to help execute our digital marketing and sales strategy. Primary Duties and Responsibilities: Marketing Automation Salesforce CRM customization and integration SEO, SEM and Google Adwords knowledge Hootsuite, social media advertising Guest blogging and press release creation Adobe Photoshop or general design knowledge Compensation Package: $50,000 to $75,000 Salary commensurate with experience Subsidized benefits package Requirements: Bachelor's degree; 3-5 years of relevant work experience in digital marketing 3-5 years hands-on, demonstrable experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (Act-on highly preferred), with knowledge of how cross-platform integrations impact data flows and campaign enablement. Excellent written and verbal communication skills and ability to interact with all levels of businesses and technical resources. Exceptional interpersonal and sales skills, proactive working style and extremely organized. Strong attention to detail, accuracy, follow-up, and deadline a must.