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  • Digital Product Manager - Salesforce Practice (REMOTE--VA, NC, MD, PA, GA)

    Atlantic Union Bank 4.3company rating

    Digital marketing manager job in Greensboro, NC

    The Digital Product Manager will lead a team of direct and cross-functional resources across multiple business, IT, and operational teams. This is a critical and highly visible role requiring significant stakeholder influence and relationship management both internally (Line of Business Leadership, Marketing and Technology Senior Leaders and other functional experts) and externally (Strategic Partners, Vendors, and leading technology companies). This individual will lead a team of Digital Product Owners and Business Analysts in execution of Atlantic Union's Digital Strategy. Position Accountabilities Lead team of product managers responsible for the following: Assist each Line of Business in creating and implementing digital visions, strategies and roadmaps that address the business needs and future growth Assess digital platforms in the external marketplace and make recommendations for potential partnerships Identify opportunities to leverage digital techniques for greatest strategic impact and defining the priority capabilities required to succeed Develop the business cases and business requirements for digital opportunities and drive to execution Lead multi-disciplinary teams to shape and implement digital strategies, programs, and initiatives Bring the voice of the customer/client and the voice of the advisor/employee into our product features, ensuring that features delivered are aligned with the intended business outcomes, and align work with our target architecture road map Develop and manage goals and key performance indicators Partner with Marketing for acquisition support, product positioning, promotion of digital products and services and onboarding activities Understand all aspects of the internal and external environment including customer met/unmet digital needs through research efforts, in-depth understanding of voice of the customer, industry trends, vendor/platform capabilities and best practices for servicing the digital needs of our customers Continuously assesses competitive moves and monitors performance against objectives. Present data, strategies and recommendations to senior management to build buy-in to strategic recommendations Prioritize product requirements and coordinate release plans with IT and key constituents. Serve as primary business point of contact for implementation activities and work closely across with key constituents to meet scheduled milestones Guide and direct complex projects, identify key stakeholders and gain participation. Lead team of analysts responsible for the following: Document business requirements and translate into technical requirements to guide the implementation of new features, systems, and enhancements. Meet with decision makers, systems owners, and end users to help identify business, financial, and operations requirements and systems goals. Serve as the technical focal point for the business in the presentation of the new system/application to Atlantic Union's Application and Architecture Review Board. Lead design sessions in prototyping new system or functionality for the purpose of enhancing business processes, operations, and information process flow. Develop and maintain design documentation working across the organization for documenting integration points between systems. Improve systems by studying current practices and designing modifications. Recommend controls by identifying problems and opportunities; controls to include system access and configuration management. Review and analyze the effectiveness and efficiency of existing systems and develop strategies for improving or further leveraging these systems. Act as liaison to IT and Operations teams for managing change/release management efforts and troubleshooting system and end user issues Coordinate and perform in-depth tests, including end-user reviews, for modified and new systems, and other post-implementation support. Organizational Relationship Reports to Head of Digital Strategy Position Qualifications Education & Experience Bachelor's Degree required 10+ years of financial services experience 5+ years of experience in the digital space Experience as a people manager Knowledge & Skills Excellent verbal, writing and presentation skills Program management and leadership experience Strong PowerPoint and Excel skills to assemble & lead executive presentations Demonstrated experience developing and executing against a strategic plan Proven ability to develop product roadmaps, define requirements and lead implementation efforts successfully. Demonstrated interpersonal and management skills; ability to work well as part of a cross-functional team and lead across the organization at multiple levels Ability to influence diverse, cross functional team to success without direct authority over the team Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting about/careers/benefits. We are proud to be an EEO/AA employer, Minority/Female/Disability/Veteran. We maintain a drug-free workplace. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
    $107k-146k yearly est. 2d ago
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  • Digital Communications Manager

    Market America 4.5company rating

    Digital marketing manager job in Greensboro, NC

    Market America a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking a Digital Communication Manager for our Marketing team. Are you obsessed with creating click-worthy subject lines, high-performing automations, and data-driven lifecycle journeys? We re looking for a Digital Communications Manager to transform how SHOP.COM speaks to millions of customers around the world. This is more than an email job it s a leadership role in crafting communication experiences that drive engagement, conversions, and brand love. You ll architect lifecycle marketing across email, SMS, and push to boost repeat purchases, reactivate lapsed users, and maximize ROI. We need a strategic thinker and doer: someone who can turn data into actionable journeys, set performance benchmarks, and lead us into a new era of direct-to-consumer communication. Essential Function and Responsibilities: Strategy & Planning Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push. Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty. Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals. Execution & Optimization Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis. Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.). Implement and monitor A/B and multivariate testing with actionable reporting. Analytics & Reporting Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership. Leverage segmentation and behavioral data to inform personalization and targeting. Innovation & Best Practices Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM). Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email. Education & Experience: 5 7+ years of experience in email marketing, ideally with an e-commerce or marketplace brand. Proven success scaling email programs that directly influenced revenue growth. Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus). Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging. Strong analytical skills with an experimentation mindset. Comfortable collaborating with designers, developers, and data teams. Preferred Skills Proficient use of MS Office programs: Word, PowerPoint and Outlook Above moderate level of proficiency in MS Excel High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities. Ability to get along and work with diverse personalities; tactful, mature, flexible. Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment. Preferred Skills Proficient use of MS Office programs: Word, PowerPoint and Outlook Above moderate level of proficiency in MS Excel High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities. Ability to get along and work with diverse personalities; tactful, mature, flexible. Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment. Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic. Qualified candidates should apply online. This position will work on site based in our Greensboro NC offices. Sorry, we are NOT able to sponsor for this position. Market America is proud to be an equal opportunity employer. Market America | SHOP.COM is changing the way people shop and changing the economic paradigm so anyone can become financially independent by creating their own economy and converting their spending into earning with the Shopping Annuity . ABOUT MARKET AMERICA, INC. & SHOP.COM Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing and is the creator of the Shopping Annuity . Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, North Carolina, and with eight sites around the globe, including the U.S., Market America Worldwide was founded in 1992 by Founder, Chairman & CEO JR Ridinger. Through the company's primary, award-winning shopping website, SHOP.COM, consumers have access to millions of products, including Market America Worldwide exclusive brands and thousands of top retail brands. Further, SHOP.COM ranks 19th in Newsweek magazine's 2021 Best Online Shops, No. 52 in Digital Commerce 360's (formerly Internet Retailer) 2021 Top 1,000 Online Marketplaces, No. 79 in Digital Commerce 360's 2021 Top 1,000 Online Retailers and No. 11 in the 2021 Digital Commerce 360 Primary Merchandise Category Top 500. The company is also a two-time winner of the Better Business Bureau's Torch Award for Marketplace Ethics and was ranked No. 15 in The Business North Carolina Top 125 Private Companies for 2021. By combining Market America Worldwide's entrepreneurial business model with SHOP.COM's powerful comparative shopping engine, Cashback program, Hot Deals, ShopBuddy , Express Pay checkout, social shopping integration and countless other features, the company has become the ultimate online shopping destination. For more information about Market America Worldwide: MarketAmerica.com For more information on SHOP.COM, please visit: SHOP.COM
    $45k-58k yearly est. 5d ago
  • Associate Director, Digital Marketing, School of Business

    Wake Forest University 4.2company rating

    Digital marketing manager job in Winston-Salem, NC

    External Applicants: Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the . Cover Letter and Supporting Documents: Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files. Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission. Current Employees: Apply from your existing Workday account in the Jobs Hub. Do not apply from this website. A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified. Summary Overview The Wake Forest University School of Business is seeking qualified candidates for the role of Associate Director, Digital Marketing. The Associate Director, Digital Marketing is responsible for the execution and optimization of digital marketing efforts across our portfolio of graduate programs. Working in close partnership with the Sr. Associate Director, Enrollment Management Marketing and our external marketing agency, this person will oversee the planning, implementation, and performance tracking of campaigns across paid search, paid social, display, retargeting, and other digital platforms. This role requires a strong grasp of digital strategy, a keen eye for messaging, and the ability to manage campaigns with varying audience segments and enrollment goals. About the Role Essential Functions: Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs. Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations. Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions. Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals. Recommend ad creative and messaging tailored to specific program audiences Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences. Manage channel mix and budget allocation to maximize reach and conversion across platforms Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program. In partnership with the School's Associate Director, Marketing & Communications - Social Media, manages the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice. Other Functions: Performs other related duties as assigned Required Education, Knowledge, Skills, Abilities: Bachelor's degree in marketing, communications, business, or a related field. Minimum of 3-5 years of experience managing digital marketing campaigns Demonstrated experience in paid media strategy, campaign execution, and performance reporting. Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager). Exceptional communication skills with the ability to translate data into actionable insights. Highly organized, detail-oriented, and able to manage multiple campaigns at once. Preferred Education, Knowledge, Skills, Abilities: Accountabilities: Responsible for own work only. Physical Requirements: Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned. Environmental Conditions: Climate controlled, office setting. Additional Job Description About Us Wake Forest University Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. With over 5,400 undergraduates and 3,400 graduate and professional students, the student-faculty ratio is 11:1. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the Atlantic Coast Conference (ACC). Since its founding, the University has adopted the motto Pro Humanitate, which is exemplified by a deep institutional commitment to public service and engagement with the world. For more information, visit: *********************** Wake Forest University is located in Winston-Salem, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. A family-friendly city with high quality schools, a wide selection of restaurants and shops, outdoor recreational activities, and numerous special events, it is known for its vibrant and thriving arts and innovation scenes. Residents enjoy proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, and a very reasonable cost of living. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a small town. For more information, visit: ************************** The School of Business The AACSB-accredited, nationally ranked Wake Forest University School of Business offers undergraduate academic programs in Accountancy, Finance, Business and Enterprise Management, and Mathematical Business as well as graduate programs encompassing the Master of Science in Accountancy (MSA, Online MAcc), Master of Science in Business Analytics (MSBA, on-ground and online), Master of Science in Management (MSM), and Master of Business Administration (MBA - on-ground, hybrid and online). Courses are offered at the beautiful home campus in Winston-Salem, the Wake Forest University Charlotte Center, and/or online depending upon the chosen program. Wake Forest University continues to rank as a top school for undergraduate business education (ranked #21 by Poets & Quants for Best Undergraduate Business Programs in 2022). Wake Forest MSA students have earned the #1 CPA Pass Rate more than any other school in the past 20 years, and the MSA Program has been listed as a “Top 20 Program” by the Public Accounting Report. For 2023, U.S. News & World Report ranked the part-time MBA Program #1 in North Carolina and #19 in the nation while The Economist ranked the MSM Program as #2 in Career Opportunities and #5 overall for 2021. For more information about the School of Business, visit: ************************** Farrell Hall and the Charlotte Center Located on the main campus of Wake Forest University, Farrell Hall is an inspiring, four-level, 130,000-square foot structure featuring state-of-the-art technology and groundbreaking design to create an environment in which faculty-staff-student engagement and interaction thrives. Located in the heart of uptown Charlotte near some of the city's most influential businesses, the 30,0000 square foot WFU Charlotte Center houses our on-ground and hybrid MBA Programs. To learn more about careers at Wake Forest University, the Winston-Salem community and our other locations and entities, please visit our Career Site at *************************** Disclaimer: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor. In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment. The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact ask ********** . Time Type Requirement Full time Note to Applicant: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment. Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact Ask********** or **************.
    $75k-89k yearly est. Auto-Apply 60d+ ago
  • Digital Marketing Manager

    Cook & Boardman Group 4.0company rating

    Digital marketing manager job in Winston-Salem, NC

    The Cook & Boardman Group, LLC is seeking a data-driven Digital Marketing Manager to lead the creation, execution, and optimization of integrated marketing campaigns that drive demand, generate qualified leads, and support revenue growth. This role will build and execute multi-channel campaigns, manage account-based marketing (ABM) initiatives, and leverage marketing automation and CRM systems to track performance, enhance lead flow, and support our distributed sales organization.This is an ideal opportunity for a hands-on marketer who is strategic, analytical, highly organized, and skilled at orchestrating campaigns across digital channels. Essential Functions: Campaign Strategy & Execution· Develop, execute, and optimize demand generation and lead generation campaigns that support marketing and sales pipeline goals.· Build multi-channel marketing programs using paid media, email, social media, press, and content syndication.· Create and execute account-based marketing (ABM) campaigns targeting priority markets, accounts, and buyer personas.· Partner with internal teams and external vendors to ensure timely and high-quality campaign delivery.Marketing Automation & CRM· Build and manage workflows, segmentation, lead scoring, and automated nurture programs within the marketing automation platform (HubSpot preferred).· Ensure accurate lead capture, qualification, routing, and handoff to sales through CRM and marketing automation tools.· Maintain strong alignment with sales to improve lead quality, follow-up processes, and conversion rates.Analytics, Optimization & Reporting· Utilize analytics and reporting tools to measure campaign performance, identify trends, optimize strategies, and deliver actionable insights to marketing leadership.· Monitor web traffic, engagement, and conversion performance using tools such as HubSpot and Google Analytics.· Maintain dashboards and reporting frameworks that communicate campaign impact and ROI.Content & Messaging Support· Collaborate with content, product, and sales teams to ensure campaign assets align with buyer needs, industry trends, and Cook & Boardman's brand messaging.· Support the development of targeted messaging and content aligned to key personas and market segments. Minimum Qualifications: · 5+ years of experience in digital marketing, demand generation, or campaign management (B2B preferred).· Hands-on experience with marketing automation platforms (HubSpot strongly preferred) and CRM systems (e.g., Microsoft Dynamics).· Solid understanding of web analytics and digital performance measurement (Google Analytics).· Proven experience supporting distributed sales teams or channel organizations is a plus.· Experience in construction, building products, or related industries preferred but not required.· Highly analytical and data-driven; able to translate insights into recommendations.· Excellent communication, organization, and project management skills.· Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
    $81k-113k yearly est. 5d ago
  • Senior Marketing Manager - Digital Quick Service Restaurants

    Ecolab 4.7company rating

    Digital marketing manager job in Greensboro, NC

    The Senior Marketing Manager - Digital Quick Service Restaurants (QSR) is responsible for shaping and executing the Division's global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise. What You Will Do: Strategy & Innovation Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives. Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions. Manage pipeline process from ideation through commercialization. Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms). Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch. Develop a deep understanding of customer base and competitors. Drive segment-specific innovation and renovation projects. Market Analysis & Segmentation Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences. Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior). Monitor market trends and adjust segmentation strategies as needed. Partner with cross-functional teams to understand the regulatory and compliance requirements in the QSR vertical. Go to Market Define and deliver segment-specific marketing strategies and campaigns. Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights. Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition. Collaboration & Enablement Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results. Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations. Partner with marketing communications to bring customer-facing programs to market. Reporting & Optimization Manage reporting and analytics on all programs to measure success and return on investment. Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness. Location: Greensboro, NC Minimum Qualifications: Bachelor's degree 8 years of professional experience in a business-to-business environment Immigration sponsorship not available for this role Preferred Qualifications: MBA, preferably in Marketing Strong verbal and written communication skills Excellent verbal and written communication skills; ability to work well in a group as a solid team player Ability to build and maintain relationships and coordinate projects across different functional groups regionally Solid business acumen Strong problem solving and analytical skills Attention to detail; strong sense of urgency Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities Annual or Hourly Compensation Range The base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws. Benefits Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits. If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here. Potential Customer Requirements Notice To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to: - Undergo additional background screens and/or drug/alcohol testing for customer credentialing. - Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab. Americans with Disabilities Act (ADA) Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
    $133.7k-200.6k yearly Auto-Apply 16d ago
  • Manager Media Sales

    Delhaize America 4.6company rating

    Digital marketing manager job in Salisbury, NC

    Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more. Primary Purpose Sales Managers are an integral part of the team and responsible for driving revenue and partnership growth for omnichannel retail media programs. This role is centered on sales throughout the pre- and post-sales process for media and marketing partnerships. The Sales Managers manage an existing book of business alongside an account manager, bringing in net new business, growing brand/agency partnerships and internal cross-functional management. The position requires strong interpersonal skills to manage day-to-day client communication, a strategic mindset to develop media recommendations and deliver on revenue goals. The Sales Manager role will be positioned as a part of our growing retail media network team to coordinate sales and manage client relationships in the CPG categories across our Sponsored Product and Display Ad technology media platform. The ideal candidate should have a proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies. Past experience in ecommerce media and sponsored search are a plus. ADRM is a part of a global framework connecting with peers in our Global Ahold Delhaize Community to develop and deliver best in class retail media. Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC. Applicants must be currently authorized to work in the United States on a full-time basis. Duties and Responsibilities * Generates approximately $10+ million revenue and strive to exceed target quota * Utilize existing networks & intelligence tools to identify & contact prospective brand and agency contacts * Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships * Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship * Analyze campaign performance statistics and recommend performance enhancements * Collaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliers * Communicate with local brand teams (Category Managers, Marketing) regarding account outreach, pipeline, messaging + SKU prioritization, URL confirmation, etc. * Track outreach & sales activity pipeline using CRM tool (ie, Hubspot, Salesforce) * Strategic mindset to develop media recommendations and deliver revenue goals Qualifications * Proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies * Experience in ecommerce media and sponsored search * 4+ years' experience in advertising, media sales and/or business development * Experience in ecommerce media and sponsored search are a plus * BA/BS degree in marketing, business or related field Preferred Qualifications * Owns the room (even virtually) - present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term * Efficient time management skills - able to sustain timeline management and campaign deliverables * Interpersonal skills to manage day-to-day client communication * Strong understanding of CPG environment either through direct sales experience or similar exposure * Comfortable with DSP, DMP, PMP terminology & discussion * Ability to work in a team environment * Post-COVID travel required to Brands/Agency offices (travel up to 10% of the time) ME/NC/PA/SC Salary Range: $84,333-$126,500 IL/MA/MD/NY Salary Range: $96,983 - $145,475 Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions. Final compensation decisions will be made in accordance with company policies and applicable laws. #LI-LL1 #LI-Hybrid At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies. Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by our values of courage, care, teamwork, integrity (and even a little humor), we are dedicated to being a great place to work. We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
    $97k-145.5k yearly 8d ago
  • Paid Media Manager, Paid Search

    Labcorp 4.5company rating

    Digital marketing manager job in Burlington, NC

    Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Paid Media Manager, Paid Search. The Paid Media Manager, Paid Search is responsible for driving demand and new customer acquisition for Labcorp OnDemand, Labcorp's direct-to-consumer business. This role leads the development and execution of a paid search strategy aligned with business objectives, including channel selection, campaign architecture, and budget management. Success in this position requires a results-driven mindset, with the ability to design and implement strategies that accelerate customer growth. The ideal candidate combines strong analytical and quantitative skills with creativity and proactivity, translating performance insights into actionable business outcomes. Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility. Responsibilities: Develop and implement a paid search strategy that aligns with overall business objectives and growth goals. Manage day-to-day execution of paid search campaigns, including campaign structure and set up, budget optimizations, ad copy creation, and ensuring performance growth. Oversee paid search channel budget, including channel and campaign allocation and pacing. Own weekly performance analysis and reporting, delivering insights on key metrics such as CPM, CTR, CPC, conversion rate, revenue, and ROAS. Manage ad copy creation and quality control, including submitting creative briefs for copy development, securing legal approvals, and performing regular audits to ensure accuracy and compliance. Apply data-driven insights to continuously improve campaign efficiency and maximize ROAS. Identify growth opportunities through keyword research, audience targeting, and competitive analysis Translate channel performance and competitive trends into actionable business insights for cross-functional teams, including product and retention marketing. Leverage performance insights from Google and Microsoft Advertising to inform and optimize keyword-based strategies across emerging platforms, such as TikTok Search Ads, through collaborative planning and execution. Work with SEO and content team to influence website content based on paid search findings Education and Required skills: Bachelor's degree in Marketing, Advertising, or a related field is required. 6-8 years of hands-on experience in strategy, execution & optimization of SEM 5+ years managing paid search for a healthcare or healthcare-adjacent B2C eCommerce business Excellent writing and verbal communication skills Strong analytic skills and ability to relate results to business objectives. Proficient at managing projects and ability to self-organize, prioritize, and structure workload. Experience working with Google and Microsoft Advertising platforms and running a variety of media tactics within those platforms. Expert in analytics tools such as Adobe Consumer Journey Analytics Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here. #LI-DZ1 Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.
    $75k-101k yearly est. Auto-Apply 7d ago
  • Senior Brand Manager -MMC

    ITG Brands 4.6company rating

    Digital marketing manager job in Greensboro, NC

    **City** Greensboro **Role Type** Permanent **WHO WE ARE** ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table. We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success. **What You Will Do** - JOB SUMMARY Drive development and execution of dynamic and creative brand marketing programs, ensuring assigned brand(s) achieve corporate volume and brand contribution objectives by coordinating with brand management and working cross-functionally with key business areas. Serve as primary source for all matters pertaining to assigned brand(s), brand consumers, competition, and the marketplace. Champion innovation in the coordination of brand(s) volume forecast and updates and skillfully monitor the success of brand(s) performance against plan. Uphold Company culture and values, lead by example to instill behaviors in day-to-day operations and empower team members. - WHAT YOU WILL DO _(This list is not exhaustive and may be supplemented as necessary by the Company)_ + Understand the target consumer and consumer journey. Craft well-reasoned creative briefs for agency partners centered on insights and brand objectives. Deliver effective and persuasive consumer communications for the assigned brand portfolio(s), working with internal and external partners to ensure creative objectives that drive purchase intent and appeal are met. + Ensure that the product blends for all brand packing styles are competitive in the marketplace by working with multiple business areas to test products against action standards, recommending changes to Leadership, as needed. + Work with category leader to develop short term tactical plans and long-term strategic plans to align brand(s) objectives to overall business objectives. + Brief and guide creative executions for brand(s). Recommend business building programs to Leadership by identifying opportunities that will generate incremental volume for the company. Review all executions with Leadership and ensure revisions to all consumer communications are accurate and deadlines met. + Provide input on the development of the marketing plans and execution by identifying the key issues and strategies for the plan and overseeing the implementation of the plan. Recommend adjustments to the plan based on volume, share and profit performance objectives, changes in competitive activities or overall changes in the marketplace. + Develop the annual volume budget for brand(s) by analyzing sales and competitive trends. Monitor industry trends, brand performance trends and competitive influences and recommend changes to volume forecasts based on actual sales volume performance compared to the budget and the production forecast. Monitor brand spending to ensure it does not exceed plan by analyzing actual costs versus the budget and recommending adjustments. + Build collaborative relationships with cross-functional teams and agency partners to develop brand-building strategies, campaigns, initiatives, activations, and events to ensure alignment with short and long term commercial, category, and brand plan objectives while integrating US requirements, and insights to execute against defined global initiatives. + Perform other job-related duties as assigned. **Qualifications** - REQUIRED MINIMUM QUALIFICATIONS: Education and Experience: + Bachelor's degree in business administration, Marketing, or related field of study + 8+ years relevant work experience in Brand Marketing, Consumer Marketing (D2C), Performance Marketing, Customer Marketing (B2B), etc. + In lieu of Bachelor's degree, 10+ years of relevant work experience + Experience in consumer-packaged goods company, creative agency, etc. + Must be 21 years of age or older Knowledge of: + Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams + Regulated products such as alcohol, tobacco, energy drinks, etc. + Consumer packaged goods + Consumer marketing Skilled in: + Verbal and written communication + Attention to detail + Problem/situation analysis + Effective time and task management + Multitasking capabilities + Flexibility and adaptability + Project management Ability to: + Strategically plan and implement comprehensive marketing programs + Dissect business practices and needs to develop and communicate ideas + Communicate to a broad and diverse audience + Maintain effective working relationships + Demonstrate critical thinking + Prioritize assignments, workload, and manage time accordingly + Work with business partners in different time zones + Travel domestically - PREFERRED QUALIFICATIONS: Education and Experience: + Master's degree in Business Administration, Marketing, or related field of study + 2+ years of supervisory experience **Work Environment and Physical Demand** + Requires moderate physical effort. Occasionally lifts or moves objects up to 10 lbs. + Walks, sits, or stands for extended periods + Requires prolonged machine operation including vehicle, computer, and keyboard equipment _This is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position._ **What We Offer** - Competitive benefits package that includes medical/dental/vision/life insurance/disability plans - Dollar for dollar 401k match up to 6% and 5% annual company contribution - 15 Company-paid holidays - Generous paid time off - Employee recognition and discount programs - Education assistance - Employee referral bonus program - Hybrid workplace - remote / in office - Summer hours - Casual dress policy Monday through Friday **Applicant Information** This describes the essential functions of the job at the time the was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated. **ITG Brands and ITG Cigars provides equal employment opportunities.** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at ******************************* . **SHARE THIS JOB** The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position. All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information. ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at ******************************* (Talen%74Acquisition%40%69t%67b%72ands.%63om) . We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see our Privacy Policy (****************************************** . If you are a job applicant from California, additional information can be found on our California Applicant Privacy Notice (******************************************************* . If you have questions, contact us atprivacy@itgbrands.com (priv%61%63y@i%74gb%72ands.co%6D) .
    $98k-131k yearly est. 60d+ ago
  • Digital Marketing Strategist - SEO (Search Engine Optimization)

    Beacon Technologies 4.4company rating

    Digital marketing manager job in Greensboro, NC

    Digital Marketing Strategist - SEO (Search Engine Optimization) Greensboro Beacon has an immediate opening for an experienced Digital Marketing Strategist. This role is ideal for a strategic, data-driven marketer with deep SEO expertise and a strong understanding of analytics. Strategists work directly with small- to mid-sized client accounts to understand business objectives, evaluate technical and marketing opportunities, and develop and execute customized digital marketing strategies across SEO, generative search, content, analytics, and development. The goal of this work is to increase visibility, attract qualified traffic, and drive measurable ROI for clients. Beacon is specifically seeking candidates with experience in both SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) located in the Triad (Greensboro, Winston-Salem, High Point) or Wilmington, NC. Exceptional candidates outside these areas may be considered; however, relocation assistance is not available. Responsibilities Define and evolve SEO strategy across technical, on-page, content, local, and authority initiatives Prioritize SEO efforts based on impact, effort, and business value Translate SEO performance into business outcomes such as leads, revenue, and visibility Develop strategies for visibility in AI-driven search experiences (Google AI Overviews, generative SERPs, LLM-powered discovery) Guide content, schema, and site structure to improve eligibility for AI-generated answers Monitor changes in search behavior and adapt strategy accordingly Define and maintain measurement frameworks for organic performance (GA4, GSC, event tracking, conversions) Ensure data accuracy, consistency, and proper attribution Analyze performance trends, identify risks and opportunities, and diagnose issues using analytics data Produce concise, insight-driven reporting with clear recommendations Translate complex data into actionable next steps for clients and internal stakeholders Provide strategic direction to SEO, content, analytics, and development teams Communicate strategy clearly and align execution with business goals and KPIs Requirements 3+ years of experience developing and managing online marketing strategies in a business or consultative environment Advanced knowledge of SEO and Google Analytics, with general familiarity with paid search and social media marketing Strong understanding of how digital marketing integrates with website design and analytics reporting Working knowledge of statistics and applied analytics, with the ability to derive insights and support strategy through data Ability to clearly explain findings and recommendations to non-technical audiences Strong organizational and time management skills with the ability to manage multiple concurrent projects Willingness to travel occasionally for short stays Self-motivated, collaborative, and comfortable working in a fast-paced, team-based environment Strong written and verbal communication skills Proficiency with Microsoft Office (Excel, PowerPoint, Word; Access a plus) About Beacon & Our Culture For over 25 years, Beacon has been a nationally recognized, full-service web solutions firm offering web design, digital marketing, and hosting services. We primarily serve higher education, multifamily residential, and retail/wholesale clients across the United States. Beacon is one of the longest-standing Google Analytics Certified Partners and is also recognized locally as a leading managed IT services provider in the Triad. Beacon is a tight-knit team of technical, creative, and marketing professionals who enjoy working together to deliver meaningful results for our customers. We place a strong emphasis on collaboration, craftsmanship, and helping organizations use technology effectively to grow their businesses. Since 1998, Beacon has intentionally built a work environment that supports both professional growth and work-life balance. We offer a 50/50 hybrid work model, flexible schedules, a casual work environment, health club membership, profit-sharing bonuses, 100% employer-paid insurance (health, dental, vision), a 401(k) with a generous company match, ample PTO, and 10 paid holidays, including a birthday holiday. We also host regular employee meetings and monthly social events to keep everyone connected and informed. Community involvement is a core value at Beacon through our BeaconCares initiative. Our team supports hunger relief efforts, holiday giving programs, United Way fundraising, and Beacon's Weaving Hope mission to build preschools in Rwanda. In addition to competitive compensation, Beacon offers educational and travel opportunities to support continued learning and growth. Additional Information Competitive salary and full benefits included Interviews scheduled based on qualified resumes only No walk-ins or phone calls No relocation assistance available
    $59k-77k yearly est. 12d ago
  • Marketing Manager

    XDIN

    Digital marketing manager job in Greensboro, NC

    XDIN subsidiary of ALTEN Group includes 500 employees dedicated to the automotive engineering development. ALTEN is a Leader in Engineering & Information Technology system and operates in over 21 countries (Europe, North America, Asia, Africa, and the Middle East) with more than 28,000 employees of which 88% are engineers. At XDIN, we are always looking for world-class talent to lead our global teams through commitment and dedication to our OEM and Tier I clients. We believe in quality support from concept through production, and delivering the best customer experience while at the same time attaining a great place to work! XDIN Offers Competitive wages, BOE. Major health, dental insurance benefits, and vision savings plan. 401k, and basic life. Supplemental benefits such as short-term disability, accident, cancer, and life insurance. Paid company holidays and earned time off. We place a high value on thought leadership. We want every employee to develop all the skills required to become an engineering and technology thought leader; contributing to the knowledge assets of our team and our clients. From day one, every consultant is trained and mentored to elevate their careers. Responsibilities: Plan and manage company marketing and branding objectives. Prepare marketing strategies in conjunction with company executives and staff. Research/analyze market trends; recommend changes to marketing and business development models, based on analysis and feedback. Gather, analyze, and report on customer feedback and market trends. Develop brand messages and ensure they are consistent with company culture, values, and strategy. Oversee creation and delivery of press releases, advertisements, and other marketing materials. Design print ads, flyers and publications. Lead all areas of content generation and production across all media platforms. Work within budget to develop cost-effective marketing plans. Cultivate and enhance external perceptions of the company, with a strong focus on social media presence and engagement with external consumers. Develop relationships with other business or industry related organizations within the community, in alignment with marketing strategy. Build and lead a marketing team that will create and execute new concepts, marketing channels, and partners to promote XDIN as an industry leader and employer of choice. Partner with HR to develop internal and external communications strategies to ensure the most effective messaging and positioning of the organization. Support Recruiting by developing recruiting-specific marketing materials and attending career fairs and trade shows. Track all marketing and sales data and create detailed written reports and verbal presentations for senior executives. Collaborate with Business Managers to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. Adjust marketing campaigns and strategies as needed in response to collected data and other feedback. Requirements: Bachelor's Degree in Marketing, Business, or a Related Field 5+ years in a professional Marketing role Marketing strategy development and execution Positive team and client relationships Creativity; adaptability; research; analysis; writing; public speaking; interpersonal communication; leadership; people management; detail-orientated If you are excited about this opportunity and ready to make a difference with our wonderful team of XDIN'ers, write us back! Along with your resume submission, tell us why you are the perfect candidate and include your salary requirements. XDIN is an Equal Opportunity Employer.
    $72k-110k yearly est. Auto-Apply 60d+ ago
  • Manager, Western Marketing - Wrangler

    Kontoor Brands

    Digital marketing manager job in Greensboro, NC

    Who We Are: Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler , Lee and Helly Hansen . Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Wrangler, the #1 Western heritage brand, is seeking a dynamic marketing manager with a connection to the western lifestyle and a track record of success within the Western lifestyle apparel space. This person will lead all Wrangler Western marketing - from retail marketing GTM, through to all consumer marketing, assets and media. The position has day to day management of a team of 2 and works cross functionally with PR, Social, DTC, Merchandising, Design & Sales. The focus is fully supporting defined NAM business objectives (both of western business along with total KTB direction), engaging the current loyal consumer while finding ways to attract and engage a new younger and western inspired audience. All in service of stimulating increased sales to the trade and consumer. DUTIES AND RESPONSIBILITIES Implement and drive an efficient and effective brand/retail marketing component of the GTM process. Taking seasonal merch/design briefs and creating robust product marketing strategies - naming, positioning, sell-in tools, catalogues etc. In addition, finding creative ways to generate continued interest in key replenishment programs (either for existing or new audiences, at retail & DTC), along with compelling retail promotions. Collaborate and communicate extensively with design, merch, sales and other key stakeholders. All in service of driving continued momentum in our western wholesale business, along with Wrangler.com. Drive the development of best-in-class marketing assets (still & video), in collaboration with the Global Creative director. Develop the strategy & brief and own the timelines in order to allow for optimal creative development, stakeholder alignment and a seamless production process to ensure execution levels exceed competitors and retailers. Engage all necessary stakeholders (Integrated marketing (Wrangler.com), IPM (Retailer Marketing), Sales etc) in a timely manner to ensure the role of assets and end use specifications are crystal clear. Support in the briefing and development of media plans to drive awareness, consideration & conversion for our Western business. Support in management of budgets - liaise with key partners to align on appropriate budgets by project, invoice processing, production budget management. Ultimate budget management, tracking and ownership by another member of the team. Collaborate with our Western Events & PR team, to ensure our investments in rodeo, western events, athletes & country music are activated appropriately and effectively to drive trade & consumer engagement. Ensure our sales teams have the tools to communicate these investments to retailers. LEADERSHIP A calm leader who can drive strategic direction. Must be able to balance delegating and mentoring with driving their own output as a doer. Flexible & adaptable. Not flustered by change & able to prioritize multiple, fast paced workstreams at once. REQUIREMENTS 10+ years' experience with brand marketing, ideally within the retail/apparel space. Experience with and understanding of the western retail landscape and/or western lifestyle. Bachelor's degree in marketing, communications, or business or equivalent working experience Media briefing and planning experience. Hands on photoshoot experience. Excellent verbal and written communication skills Strong organizational skills: ability to multi-task and prioritize projects and initiatives. Detail oriented, accurate and shows an elevated level of initiative; meets all deadlines. Agile with the ability to embrace collaboration. Budget Management Overnight and weekend travel as needed Why Kontoor Brands? At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement. We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.
    $72k-110k yearly est. Auto-Apply 42d ago
  • Marketing Manager

    Imageworks Display

    Digital marketing manager job in Winston-Salem, NC

    At ImageWorks Display, we connect brands and retailers to consumers through innovative display solutions that bring brands to life at retail. The Marketing Manager plays a pivotal role in shaping how we tell that story by translating our design and engineering expertise into compelling marketing that fuels growth, strengthens partnerships, and positions ImageWorks as an industry leader. This role leads the development and execution of product marketing strategies that drive customer engagement and revenue performance. The Marketing Manager partners closely with Sales, Design, and other internal teams to create targeted campaigns, sales tools, and product messaging that align with business objectives and inspire action. While website and social media management are currently outsourced, this role provides strategic oversight and brand direction for all externally managed content and communications. The ideal candidate is a modern marketer-curious, data-driven, and fluent in the practical application of AI to accelerate marketing. The Marketing Manager leads the development and execution of product marketing strategies to support sales growth, customer engagement, and brand positioning. This role is responsible for creating targeted campaigns, sales tools, and product messaging that align with business objectives and drive demand. Working cross-functionally with Sales, and other internal teams, the Marketing Manager ensures that marketing efforts are strategically aligned and effectively support go-to-market initiatives. While website and social media management remain outsourced, this role provides oversight and strategic direction for all externally managed content and communications. The ideal candidate will also bring a strong understanding of how to leverage emerging technologies including artificial intelligence (AI) to enhance marketing efficiency, content development, audience insights, and campaign performance. Key Responsibilities • Develop and execute product marketing strategies to increase brand awareness and drive sales growth across key markets and accounts. • Partner closely with Sales, Design, and Finance to develop targeted campaigns, sales tools, presentations, and product storytelling aligned with revenue goals. • Create compelling product positioning, value propositions, and marketing collateral to support business development. • Analyze market trends, customer feedback, and performance data to guide marketing initiatives and refine messaging. • Act as a liaison with external marketing agencies and partners to ensure cohesive brand messaging and campaign alignment. • Support new product launches with marketing strategies, campaign execution, and internal enablement tools. • Contribute to trade show planning, client presentations, and sales enablement efforts. • Bring fresh thinking, structure, and discipline to a growing marketing function. • Leverage AI tools and emerging technologies to enhance campaign design, content creation, audience segmentation, and data analysis-helping the marketing function work smarter and faster. Preferred Qualifications • 5+ years of experience in B2B product marketing, ideally within retail merchandising or related industries. • Demonstrated ability to develop and lead marketing campaigns that result in increased engagement and sales. • Strong understanding of buyer behavior, merchandising, and product positioning in a business-to-business setting. • Data-driven mindset with the ability to translate insights into actionable strategy. • Strong communication, collaboration, and project management skills. • Experience working cross-functionally with leadership and internal teams. • Ability to operate both strategically and hands-on, especially in a growing department. • Experience with website, digital marketing, or social media strategy is a plus. • AI literacy- familiarity with current AI tools and their application in marketing for tasks such as data analysis, content generation, or campaign automation- is strongly preferred. Why Join ImageWorks • You'll be part of a collaborative, growth-minded company-one that values strategic agility, competitive spirit, and lasting partnerships. We're looking for a marketing leader who shares our passion for innovation and wants to shape the next chapter of how brands come to life at retail. Disclaimer: The above job description is intended to describe the general content and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Management reserves the right to revise or amend duties at any time to meet the needs of the business. Equal Opportunity Employment: ImageWorks Display is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran status, or other characteristics or statuses protected by law.
    $72k-110k yearly est. 60d+ ago
  • Marketing Operations & Analytics Lead

    Greenhouse Fabrics

    Digital marketing manager job in High Point, NC

    Full-time Description About Us At Greenhouse Fabrics, we're not just selling fabric - we're inspiring creativity, helping designers bring their clients' visions to life, and making the world of interiors more beautiful. As a values-driven company, we foster a collaborative, energetic work environment where ideas are heard, creativity is valued, and every contribution makes an impact. Our culture is rooted in Abundance, Candor, Joy, Resilience, and Ownership, and we bring those values to every decision, project, and partnership. The Opportunity Within our marketing organization, this seat represents the Navigator - the data-driven strategist who charts the course, ensures alignment, and measures success. The Marketing Operations & Analytics Lead is responsible for guiding marketing performance, managing the team, and ensuring every campaign connects directly to revenue. You'll oversee analytics, CRM, website optimization, and reporting, while coaching two marketing team members: the Storyteller (Content & Creative Manager) and the Operator (Marketing Coordinator). This is a senior-level role for someone who thrives on clarity, accountability, and measurable growth - a leader who turns data into direction, strategy into action, and performance into results. Compensation & Structure Salary: $75,000 - $85,000 (commensurate with experience) Work Style: On-site (High Point, NC) Team: Oversees two marketing team members (Content & Creative Manager and Marketing Coordinator) Reports To: President Why You'll Love Working Here Leadership Role - Build and lead a modern marketing department focused on performance and growth. Creative & Collaborative Team - Partner with passionate professionals who love what they do. Growth Opportunities - We invest in professional development and encourage innovation. Purpose-Driven Work - Help designers and upholsterers bring their clients' visions to life through exceptional fabrics and service. Requirements Your Core Responsibilities Leadership & Management Lead, manage, and hold accountable two marketing team members through clear expectations, coaching, and performance feedback. Set department KPIs aligned with company objectives; monitor performance and ensure execution against goals. Conduct regular 1:1s, team meetings, and quarterly reviews to maintain alignment, clarity, and accountability. Create a culture of transparency, ownership, and results within the marketing department. Analytics, Reporting & ROI Own marketing analytics: track website traffic, lead flow, campaign performance, and ROI through dashboards and reporting tools. Deliver weekly and monthly scorecards showing KPI health, revenue impact, and optimization opportunities. Turn insights into actionable strategies to close performance gaps and improve lead quality and conversion. Present data-driven recommendations to leadership, connecting marketing activities directly to sales and pipeline results. CRM Strategy & Management Implement, optimize, and oversee the CRM system (e.g., HubSpot or similar) to ensure adoption, accuracy, and visibility. Maintain lead scoring, attribution, and campaign tracking for full-funnel performance reporting. Troubleshoot CRM workflows, data integrations, and reporting dashboards as needed. Partner with leadership to ensure CRM alignment and shared definitions of lead quality and pipeline stages. SEO, GEO & Website Optimization Drive digital strategy and oversee ongoing SEO, GEO-targeting, and conversion optimization initiatives. Collaborate with the Marketing Coordinator to test and improve landing page performance and lead capture. Ensure the website delivers an optimal user experience while supporting brand standards and demand-generation goals. Leverage analytics to inform continuous improvement and content optimization. Sales & Revenue Integration Collaborate with leadership to align marketing and sales on lead quality, campaign performance, and customer experience. Provide data insights on territories, buyer behavior, and customer journey patterns. Ensure marketing spend is directly tied to pipeline outcomes and revenue growth. Lead regular Sales/Marketing syncs to review lead health, enablement needs, and strategic adjustments. Budget Oversight & Performance Management Oversee marketing budgets across campaigns, advertising, content, and production. Track spend versus ROI, identify underperforming channels, and recommend reallocations. Report on marketing cost-effectiveness and make data-driven recommendations for investment. Who You Are 5+ years of marketing experience, including at least 2 years in a leadership or analytics-heavy role. Bachelor's degree in Marketing, Business, Analytics, or a related field. Proven success managing a CRM system (HubSpot or equivalent) and driving adoption across teams. Strong analytical mindset; skilled in dashboards, attribution modeling, ROI tracking, and performance reporting. Hands-on experience with SEO, digital advertising, and website optimization. Excellent communication and project management skills - able to translate data into clear direction for creative and sales teams. A natural leader who values accountability, clarity, and alignment. Bonus Skills (Preferred, but Not Required) Experience in the fabric, furniture, or interior design industry. Familiarity with BI tools (e.g. Power BI, Google Data Studio). Exposure to UX optimization, copywriting, campaign development, or marketing automation workflows. Salary Description $75,000 - $85,000 (commensurate with experience)
    $75k-85k yearly 60d+ ago
  • Assistant Marketing Manager

    Hafele Brand 4.3company rating

    Digital marketing manager job in Archdale, NC

    The Assistant Marketing Manager serves as a key support partner to the Marketing Communications lead, acting as a “right-hand” contributor in the planning, coordination, and execution of global B2B marketing communications initiatives. This role is ideal for a candidate with 2-4 years of professional experience who is ready to grow beyond execution-only work and develop broader ownership across campaigns, content, agencies, and events. The role supports day-to-day marketing communications requests, contributes to content development across channels, and helps ensure projects move forward on time, on brand, and on strategy. Key Responsibilities Marketing Communications Support Support the Marketing Communications Manager in managing inbound marketing requests, timelines, and deliverables across regions and departments Coordinate multiple marketing projects simultaneously, ensuring priorities, deadlines, and stakeholders are aligned Assist in campaign planning and execution across digital, PR, paid media, and events Content & Channel Development Contribute to the development and upkeep of website content and marketing materials such as collateral and email Assist with messaging development for product launches, brand initiatives, and customer-facing communications Serve as a liaison between marketing, category management and sales Support public relations initiatives, including press releases, media materials, and content reviews Agency & Vendor Coordination Help manage relationships with external partners such as PR agencies, paid media agencies, and freelancers Support briefing, review, and feedback processes to ensure agency outputs align with brand and business objectives Paid Media & Performance Support Assist with paid media planning, execution, and reporting (digital, trade, or B2B-focused channels) Help track performance metrics and compile insights for internal reporting Events & Showroom Support Support planning and coordination for customer visits to the local showroom Assist with logistics, materials, and coordination for trade shows, events, and industry engagements Qualifications & Experience Bachelor's degree in Marketing, Communications, Business, or a related field 2+ years of professional experience in marketing communications, preferably in a B2B environment Experience at a brand-side marketing team or advertising/marketing agency (e.g., assistant account executive, marketing coordinator, junior strategist) Strong organizational skills and attention to detail Ability to manage multiple projects in a fast-paced environment Clear written and verbal communication skills Comfortable working cross-functionally and supporting senior stakeholders Additional desired qualifications include experience planning or executing paid media campaigns, project management experience and/or experience working with AI and or digital tools and platforms What Success Looks Like Projects move smoothly and efficiently with minimal oversight Communications are accurate, on brand, and delivered on time Internal stakeholders view this role as reliable, responsive, and proactive The Marketing Communications Manager can focus on strategy, knowing execution is well-supported Content Marketing Specialist Role Overview The Content Marketing Specialist is responsible for developing clear, accurate, and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management, engineering, sales, and training to translate complex information into customer-ready content. This position is ideal for a strong writer who enjoys technical detail, can manage projects independently, and thrives in a collaborative, cross-functional setting. Key Responsibilities Content Development Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials Translate complex product features and terminology into clear, customer-focused messaging Ensure accuracy, consistency, and clarity across all B2B content Support additional marketing content creation in areas such as email, website content and other media Presentation & Sales Enablement Content Develop high-quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed Create structured, visually clear narratives that support sales, training, and customer education efforts Cross-Functional Collaboration Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging Manage content review cycles efficiently, balancing accuracy with deadlines Project Management & Ownership Independently manage content projects from concept through completion Maintain documentation, version control, and content organization Ensure deliverables align with brand standards and business goals Content Quality & Governance Maintain consistency in tone, terminology, and messaging across content types Contribute to content frameworks, templates, and best practices Qualifications & Experience Bachelor's degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field Demonstrated writing experience with B2B products, systems, or complex subject matter Ability to work as a self-starter who works well to meet deadlines and project needs Strong command of written English with excellent attention to detail Experience working with cross-functional teams and subject matter experts Strong organizational and project management skills Proficiency with PowerPoint and common content creation tools What Success Looks Like Content is accurate, clear, and trusted internally and externally Internal teams rely on this role to “make the complex simple” Projects are delivered on time with minimal rework Content improves sales effectiveness, training clarity, and customer understanding
    $79k-103k yearly est. 5d ago
  • Marketing Account Manager

    Stratagon

    Digital marketing manager job in High Point, NC

    Stratagon is in search of a passionate Integrated Marketing Manager to partner with and ensure the long-term success of our customers. The perfect candidate, if we do our job in hiring, is expected to manage and lead accounts in traditional, inbound and digital marketing experiences. This means, you as a “Solution Sherpa”, carefully and consistently leading our client partners to the mount of success! All jokes aside, we take client success very seriously, and the importance of the ability to navigate the client and internal relationships and assignments to achieve that success cannot be discounted. The successful candidate will; build strong lasting Client/Agency relationships based on progress in achieving Clients' marketing objectives with efficiency that results in a profit to the agency and provide leadership to the internal agency staff in their efforts to serve the Clients' needs in a responsive, efficient, effective, accurate manner. Think this is the job for you? Let's chat and find out! RESPONSIBILITIES: Act as the point of contact for any client-related matters, while nurturing the client relationship for high satisfaction. Ability to hone strategic and technical expertise to become a Subject Matter Expert for maintaining key relationships. Leading and coaching all delivery related resources, provide guidance on marketing tactics and overall strategy. Ensure the timely and successful delivery of our solutions according to customer needs and objectives. Forecast, track and report key account metrics. Identify and grow opportunities within your client portfolio and contribute as requested to business development activities Job requirements TEAM-centric attitude accented by: 4-7 Years proven account management or other relevant client side experience. Demonstrated expertise in developing a marketing and communications strategy Demonstrated ability to communicate and influence effectively at all levels of a client organization Demonstrated experience in delivering client-focused solutions Strength in the ability to manage multiple projects at a time without sacrificing detail. Excellent listening, negotiation and presentation skills. Excellent verbal and written communications skills. BA/BS degree or equivalent; Certifications and experience HubSpot, Saleforce.com, or other considered a plus All done! Your application has been successfully submitted! Other jobs
    $48k-67k yearly est. 60d+ ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Digital marketing manager job in Greensboro, NC

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 43d ago
  • Brand Manager

    Garner Foods Career Page

    Digital marketing manager job in Winston-Salem, NC

    Job DescriptionDescription: At Garner Foods, we don't just offer jobs, we invest in futures. That's why we provide one of the most competitive health plans in the industry, designed to support your well-being every step of the way. From comprehensive medical, dental, and vision coverage to competitive pay, generous time off, and real career development, our benefits are built to help you grow personally and professionally. We believe in balance, opportunity, and rewarding the hard work you bring every day. Whether you're building your career or taking it to the next level, Garner Foods is where your journey begins and where it can truly thrive. Garner Foods is a leading food and beverage company committed to providing high-quality and flavorful products. Our brand, Green Mountain Gringo (GMG), is known for its delicious salsa and tortilla strips made from premium ingredients. We are seeking a dynamic and experienced Brand Manager to lead all aspects of marketing activation, innovation, and performance of the Green Mountain Gringo portfolio; expanding it's premium, clean-ingredient positioning. Brand Manager responsibilities and skills are: Brand Strategy: Develop and execute a comprehensive brand strategy for Green Mountain Gringo (GMG), aligning with overall business objectives and ensuring a consistent brand image. Product Development: Collaborate with cross-functional teams to lead to the development of new products and improvements to existing products within the Green Mountain Gringo (GMG) portfolio. Market Analysis: Conduct market research and analyze consumer trends, competitive activity, and category dynamics; communicating them clearly and timely, identifying opportunities for brand expansion, growth, and differentiation. Provide regular market share analysis and summaries to Management. Marketing Campaigns: Lead planning and execution of integrated marketing campaigns, including brand messaging strategy, digital and traditional media, consumer promotions and public relations, to broaden brand awareness, enhance trial and retrial, and build a loyal consumer base. Consumer Engagement: Implement strategies to engage and connect with consumers, including social media campaigns, influencer partnerships, and other community-building initiatives. Budget Management: Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI, and report performance to Director of Marketing. Lead annual brand budget meeting. Performance Measurement: Establish key performance indicators (KPIs) and regularly analyze and report on the performance of marketing initiatives, making data-driven recommendations for optimization. Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure a cohesive and unified approach to brand management. Agency Relationship: Work closely with the brand's advertising and PR agencies for the development of appropriate brand messaging and effective media planning, placement, and administration. Team Management and Training: Lead the brand team's professional development through both formal instruction and opportunity experiences. Ensure strict adherence to safety guidelines and company policies and standards. Perform other duties as assigned Requirements: Bachelor's degree in Marketing, Business, or a related field. Proven experience in brand management, preferably in the food and beverage industry. Strong understanding of consumer behavior and market trends. Excellent project management and organizational skills. Creative mindset with a track record of successful marketing campaigns. Ability to be organized, flexible and multi-task in a fast-paced environment. Effective interpersonal and communication skills required. Proficient with Microsoft Office Suite or related software Ability to be respectful, approachable and team oriented while building strong working relationships within a positive work environment.
    $73k-102k yearly est. 4d ago
  • Communications & Marketing Manager

    Penland School of Craft 3.7company rating

    Digital marketing manager job in Efland, NC

    Job Description Make lives meaningful through making. Who We Are Penland School of Craft is an international center for craft education offering residential workshops, residencies, community education programs, and exhibitions. Located on 420 acres in the NC Mountains, Penland has 16 teaching studios and 60 historic and contemporary buildings. We are an equal-opportunity employer with a staff of 50+. Penland operates with a $54 million endowment and an annual operating budget of $8.4 million. We are located about an hour northeast of Asheville, NC. Our Commitment to Equity, Diversity, and Inclusion At Penland School of Craft, we believe that fostering a climate of equity, inclusion, diversity, and antiracism are essential to our work. We are committed to creating a campus community free of discrimination, and we welcome everyone who supports this commitment. Black, Indigenous, Latine, Asian, and other people who identify as people of color or BIPOC individuals are encouraged to apply, as are people holding other marginalized identities related to gender, sexual orientation, ability, and class background. Reports to: Deputy & Creative Director, and the Chief Advancement Officer Department: Communications Employment Status: Full-time, exempt Supervision: Digital Media Editor FLSA Status: Exempt Start date: TBD Last Updated: December 18, 2025 Position Summary Penland School of Craft is a place where creativity is lived, not just learned-where artists, students, instructors, and staff come together in a spirited community rooted in craft, curiosity, and connection. Our campus is a lively ecosystem of ideas, traditions, and hands-on discovery, located in the Blue Ridge Mountains. Every day here is shaped by collaboration, experimentation, and the belief that craft can change people and communities. The Communications & Marketing Manager serves as Penland's storyteller-in-chief-capturing the rhythm of our studios, the brilliance of our instructors, the excitement of our workshops, and the warmth of our community. This role translates the magic of Penland into messages and visuals that resonate with audiences near and far. As we approach our 100th anniversary, this position offers a rare opportunity to help shape how Penland honors its past and imagines its future. This will be a key role as we celebrate a century of craft education and expand how we communicate our mission, values, and impact for the next hundred years. We're seeking a highly skilled, well-organized communicator who feels energized by Penland's story and who sees our campus and programs not just as content, but as inspiration; someone who can bring the texture of our craft traditions into writing, visuals, and strategy-and share them meaningfully with students, staff, donors, partners, the media, and our growing network of supporters. Success in this position means Penland's voice is clear and strong, our opportunities are widely known, and our reputation continues to grow regionally, nationally, and internationally within the craft world. This position is co-managed by the deputy & creative director and the chief advancement officer and works closely with the deputy & director of operations and the executive director. It manages the digital media editor and contractors. This exempt, full-time, year-round, benefits-eligible position sits on the executive team and plays a pivotal role in shaping Penland's public identity. Qualifications Bachelor's degree or equivalent experience in a related field, plus five years of professional experience in public relations or marketing. Excellent verbal and written communication skills with strong editing and storytelling abilities-especially the ability to draw out emotion, context, and meaning. Strong planning, administrative, and organizational skills. Commitment to deal sensitively and confidentially with works in progress and institutional knowledge. Experience with managing a small team or navigating contractors. Fluency in computer, design, editorial, social media, and marketing platforms; experience with website content management systems and graphic design software is required. Demonstrated ability to work collaboratively in a creative community while remaining self-directed when needed. Ability to work under pressure, meet deadlines, adapt to flexible hours, and thrive in a dynamic, non-traditional work environment where art and daily operations often intersect. Experience managing multiple projects at once and clearly communicating big picture goals and minute details with collaborators and vendors. Primary Responsibilities Lead and manage all communications and marketing activities for internal, external, and online audiences. Ensure communications reflect Penland's culture of creativity, hospitality, inclusivity, and excellence. Manage and direct the annual calendar of communications and marketing activities and initiatives. Ensure priorities are clear, deadlines are met, and best practices are followed. Oversee the design, production, and editorial integrity of all written, visual, and digital publications; maintain final editorial authority for all school communications. Supervise the digital media editor and oversee any contractual work to optimize efficiency and impact. Build and nurture media relationships to grow Penland's visibility regionally and nationally, sharing the stories of our artists, students, instructors, supporters, and programs. Maintain the Penland website as an engaging, intuitive, and accurate reflection of who we are. Collaborate with programs, registration, development, and other department staff to support a seamless enrollment and website experience. Manage, edit, and approve work produced by project collaborators; ensure that expectations are met in editing and proofreading, branding and graphic design, photography and video, printing and press checks, digital communications, and large-scale mailings. Work with school leadership to audit, strengthen, and maintain Penland's brand identity, design standards, and style guide; ensure their consistency across campus. Serves as the point person and advisor for external interviews, press visits, conference kits, and other external public relations. Direct the documentation of campus life, programs, and events, and maintain a well-organized archive of current and historical images and materials that reflect Penland's vibrant community. Occasional evening and weekend work will be required. Manage the annual communications budget and complete all required financial reporting. Participate in executive team meetings and represent communications and marketing in relevant committees. Provide crisis communications support to the executive team as needed. Perform additional duties as needed. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires the ability to remain in a stationary position for extended periods while working at a computer or reviewing materials. Must be able to move throughout campus, including navigating between studios, offices, galleries, and outdoor spaces across varied terrain. Occasional lifting and carrying of materials up to 25 pounds may be required. Visual acuity is required to perform proofreading and editing, design review and color accuracy, computer work, photography, and archival oversight tasks. Occasional evening and weekend work is required for events, documentation, or time-sensitive communication needs. This role may involve standing, walking, and being on-site for extended periods during events or campus activities. Benefits Penland is proud to offer a comprehensive and thoughtfully designed benefits package for our staff. We provide a selection of medical plans along with vision, dental, long-term disability, life insurance, retirement options, and an employee assistance program to support your overall wellness. Our generous leave programs include paid time off (PTO), sick, and extended sick time. Employees also enjoy limited access to studios, free classes after two years of employment, meals during programming, and additional discounts. We look forward to sharing more about our full range of benefits during the interview process. Compensation This is an exempt, full-time, year-round, benefits-eligible position. The salary range for this position is $73,384 - $86,334 annually and negotiable within this range based on the skills and experience an applicant brings to the position.
    $73.4k-86.3k yearly 30d ago
  • Product Marketing Manager - Sales Enablement

    International Market Centers 4.6company rating

    Digital marketing manager job in High Point, NC

    Who We Are ANDMORE is a wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels. We are unique in that we own and operate the largest wholesale showroom buildings in the world where retailers and designers come to purchase products for their stores or clients - like a shopping mall for wholesalers. We also recognize that purchasing happens all year long, not just during market weeks, so we provide digital opportunities for buyers and sellers to connect anytime, anywhere as customer needs dictate. What You'll Do ANDMORE is seeking a strategic and collaborative Product Marketing Manager to lead our sales enablement and tenant communication efforts. In this role, you'll be responsible for creating compelling, value-driven messaging that showcases the benefits of leasing with ANDMORE-delivered both directly to our Tenants and through Leasing Agents who represent us in the field. You'll work at the intersection of marketing, and leasing to ensure our Tenant-facing communications consistently highlight the business value of our platform, spaces, and services. If you thrive on storytelling, simplifying complex value propositions, and enabling teams with the right tools to win, this role is for you. Responsibilities * Craft and execute communication strategies that clearly articulate the value of ANDMORE leases to current and prospective Tenants. * Develop sales enablement materials for Leasing Agents including talking points, one-pagers, decks, FAQs, and objection-handling guides that reinforce ANDMORE's differentiated value. * Write and produce direct-to-Tenant content such as email campaigns, printed materials, and in-showroom signage that communicates lease benefits, offerings, and updates. * Partner with the Leasing, Marketing, Product, and Creative teams to ensure all messaging is aligned, visually on-brand, and optimized for impact. * Build tools and frameworks that make it easy for Leasing Agents to consistently and confidently communicate key value propositions. * Gather feedback from the field and from Tenants to continuously improve messaging effectiveness and address evolving needs or concerns. * Support internal enablement initiatives such as training sessions, playbooks, and communications templates to empower the sales team. * Ensure that all content is accessible, scalable, and adaptable across markets and verticals. Qualifications * 3-6+ years of experience in product marketing, B2B marketing, sales enablement, or a related role. * Strong storytelling and messaging skills, with the ability to simplify complex concepts and tailor messages to specific audiences. * Experience working with or enabling sales/leasing teams-ideally in real estate, marketplaces, or services-based businesses. * Excellent writing and content development skills, with a portfolio of high-impact enablement or customer-facing assets. * Comfort presenting ideas and materials to internal stakeholders, and adjusting based on feedback. * Strong project management skills with the ability to juggle multiple initiatives and cross-functional collaborators. * Analytical mindset with an ability to incorporate insights from sales feedback and tenant behavior into communications strategy. * Bonus: Familiarity with tenant or leasing environments (e.g., commercial real estate, trade shows, marketplaces) is a plus. Each of the items listed is considered an essential function of the position. However, the duties, responsibilities and requirements presented in this job description are intended to be broad-based and high level and should not be construed as an exhaustive list of all roles or responsibilities for the position. The Company reserves the right to alter the duties and responsibilities of the position. Why you'll love working at ANDMORE Our Team Members are our most critical asset. The foundation for our success is built on teamwork, talent, creativity, hard work, and dedication. Together, we truly have a transformational opportunity to positively impact the industries in which we work. We are pleased to offer a wide array of comprehensive benefit programs and services that you would expect to see at a great company like ANDMORE including competitive medical, dental, vision, EAP, FSA, and 401k Retirement Match to name just a few. There are also a few differentiators like unlimited PTO, paid parental leave, BYOD (cell phone compensation), tuition reimbursement, Workplace Rewards providing discounts to a wide variety of consumer products and services, a "seed" grant of at least $750 annually into your Value HSA Plan, and considerably more! Diversity creates a healthier atmosphere: ANDMORE is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. About ANDMORE ANDMORE is an wholesale market maker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels. We are unique in that we own and operate the largest wholesale showroom buildings in the world where retailers and designers come to purchase products for their stores or clients - like a shopping mall for wholesalers. We also recognize that purchasing happens all year long, not just during market weeks, so we provide digital opportunities for buyers and sellers to connect anytime, anywhere as customer needs dictate. ANDMORE is a Blackstone and Fireside Investments portfolio company. For more information, visit ****************
    $103k-150k yearly est. 49d ago
  • Digital Communications Manager

    Market America Inc. 4.5company rating

    Digital marketing manager job in Greensboro, NC

    Market America a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking a Digital Communication Manager for our Marketing team. Are you obsessed with creating click-worthy subject lines, high-performing automations, and data-driven lifecycle journeys? Were looking for a Digital Communications Manager to transform how SHOP.COM speaks to millions of customers around the world. This is more than an email job its a leadership role in crafting communication experiences that drive engagement, conversions, and brand love. Youll architect lifecycle marketing across email, SMS, and push to boost repeat purchases, reactivate lapsed users, and maximize ROI. We need a strategic thinker and doer: someone who can turn data into actionable journeys, set performance benchmarks, and lead us into a new era of direct-to-consumer communication. Essential Function and Responsibilities: Strategy & Planning Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push. Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty. Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals. Execution & Optimization Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis. Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.). Implement and monitor A/B and multivariate testing with actionable reporting. Analytics & Reporting Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership. Leverage segmentation and behavioral data to inform personalization and targeting. Innovation & Best Practices Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM). Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email. Education & Experience: 57+ years of experience in email marketing, ideally with an e-commerce or marketplace brand. Proven success scaling email programs that directly influenced revenue growth. Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus). Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging. Strong analytical skills with an experimentation mindset. Comfortable collaborating with designers, developers, and data teams. Preferred Skills Proficient use of MS Office programs: Word, PowerPoint and Outlook Above moderate level of proficiency in MS Excel High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities. Ability to get along and work with diverse personalities; tactful, mature, flexible. Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment. Preferred Skills Proficient use of MS Office programs: Word, PowerPoint and Outlook Above moderate level of proficiency in MS Excel High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities. Ability to get along and work with diverse personalities; tactful, mature, flexible. Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment. Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic. Qualified candidates should apply online. This position will work on site based in our Greensboro NC offices. Sorry, we are NOT able to sponsor for this position. Market America is proud to be an equal opportunity employer. Market America | SHOP.COM is changing the way people shop and changing the economic paradigm so anyone can become financially independent by creating their own economy and converting their spending into earning with the Shopping Annuity. ABOUT MARKET AMERICA, INC. & SHOP.COM Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing and is the creator of the
    $45k-58k yearly est. 6d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in High Point, NC?

The average digital marketing manager in High Point, NC earns between $65,000 and $133,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in High Point, NC

$93,000
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