There is more than meets the eye when it comes to being a digital marketing manager. For example, did you know that they make an average of $42.89 an hour? That's $89,200 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many digital marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and creativity.
When it comes to the most important skills required to be a digital marketing manager, we found that a lot of resumes listed 9.1% of digital marketing managers included analytics, while 6.8% of resumes included digital strategy, and 5.5% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing manager job title. But what industry to start with? Most digital marketing managers actually find jobs in the technology and health care industries.
If you're interested in becoming a digital marketing manager, one of the first things to consider is how much education you need. We've determined that 61.1% of digital marketing managers have a bachelor's degree. In terms of higher education levels, we found that 25.1% of digital marketing managers have master's degrees. Even though most digital marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital marketing manager. When we researched the most common majors for a digital marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital marketing manager. In fact, many digital marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many digital marketing managers also have previous career experience in roles such as marketing coordinator or marketing internship.
