Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.
Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.
If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.
What is a Digital Marketing Manager?
What Does a Digital Marketing Manager Do
There are certain skills that many digital marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.
How To Become a Digital Marketing Manager
If you're interested in becoming a digital marketing manager, one of the first things to consider is how much education you need. We've determined that 76.5% of digital marketing managers have a bachelor's degree. In terms of higher education levels, we found that 14.5% of digital marketing managers have master's degrees. Even though most digital marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.
Digital Marketing Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a digital marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as director of consumer marketing and then eventually end up with the title director of consumer marketing.
Average Salary for a Digital Marketing Manager
What Am I Worth?
States With The Most Digital Marketing Manager Jobs
Mouse over a state to see the number of active digital marketing manager jobs in each state. The darker areas on the map show where digital marketing managers earn the highest salaries across all 50 states.
Number Of Digital Marketing Manager Jobs By State
Top Colleges for Digital Marketing Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. University of Texas at Austin
Austin, TX • Private
7. University of Southern California
Los Angeles, CA • Private
8. Ohio State University
Columbus, OH • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. San Diego State University
San Diego, CA • Private
Top Skills For a Digital Marketing Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 24.0% of digital marketing managers listed digital marketing on their resume, but soft skills such as creativity and organizational skills are important as well.
Choose From 10+ Customizable Digital Marketing Manager Resume templates
Zippia allows you to choose from different easy-to-use Digital Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Digital Marketing Manager Demographics
Digital Marketing Manager Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among digital marketing managers, 44.0% of them are women, while 56.0% are men.
- The most common race/ethnicity among digital marketing managers is White, which makes up 71.2% of all digital marketing managers.
- The most common foreign language among digital marketing managers is Spanish at 42.4%.
Work Experience Programs For Digital Marketing Managers
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: John Holland Australia
Cost: Free
Duration: 5-6 hours
Company: ANZ Australia
Cost: Free
Duration: 5-6 hours
Company: PwC Switzerland
Cost: Free
Duration: 7-8 hours
Company: Accenture North America
Cost: Free
Duration: 5-6 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Company: PwC Switzerland
Cost: Free
Duration: 5-6 hours
Online Courses For Digital Marketing Manager That You May Like
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...
Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More...
Grow your business with Digital Marketing, Content Marketing, SEO, SMM, Email Marketing, Google Ads and Google Analytics...
Best States For a Digital Marketing Manager
Some places are better than others when it comes to starting a career as a digital marketing manager. The best states for people in this position are New Jersey, Rhode Island, Michigan, and Ohio. Digital marketing managers make the most in New Jersey with an average salary of $113,825. Whereas in Rhode Island and Michigan, they would average $112,416 and $108,296, respectively. While digital marketing managers would only make an average of $105,751 in Ohio, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Rhode Island
$112,416
Avg. Salary
2. New Jersey
$113,825
Avg. Salary
3. Connecticut
$105,734
Avg. Salary
How Do Digital Marketing Manager Rate Their Jobs?
Top Digital Marketing Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ digital marketing managers and discovered their number of digital marketing manager opportunities and average salary. Through our research, we concluded that Accenture was the best, especially with an average salary of $126,428. Robert Half follows up with an average salary of $88,066, and then comes U.S. Bank with an average of $105,639. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a digital marketing manager. The employers include BASF, Veeva Systems, and Atlantic Health
Most Common Employers For Digital Marketing Manager
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Meta | $132,396 | $63.65 | 15 |
| 2 | Accenture | $126,428 | $60.78 | 121 |
| 3 | JCPenney | $118,019 | $56.74 | 12 |
| 4 | P&G | $110,323 | $53.04 | 18 |
| 5 | Cooley | $110,317 | $53.04 | 16 |
| 6 | IBM | $107,823 | $51.84 | 16 |
| 7 | U.S. Bank | $105,639 | $50.79 | 64 |
| 8 | Thermo Fisher Scientific | $104,275 | $50.13 | 16 |
| 9 | $104,121 | $50.06 | 16 | |
| 10 | American Express | $102,630 | $49.34 | 17 |
Digital Marketing Manager Videos
Becoming a Digital Marketing Manager FAQs
How Do I Become A Successful Digital Marketing Manager?
To become a successful digital marketing manager, it is necessary to have strong communication and marketing skills. In addition to these skills, they should also have highly developed business understanding and problem-solving skills.
How Much Do Digital Marketing Managers Make?
Digital marketing managers make about $85,000 per year. This encompasses a wide range of salary levels, with new digital marketing managers making around $70,000 a year and experienced digital marketing managers making over $100,000 in a year.
How Much Do Starting Social Media Managers Make?
Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.
Is Digital Marketing Manager A Good Career?
Yes, becoming a digital marketing manager is a good career. As the world relies more and more on the internet to communicate and advertise, digital marketing roles will become more critical to companies. This will mean an increase in jobs and pay for the role of a digital marketing manager.
What Qualifications Do You Need To Be A Digital Marketing Manager?
The qualifications you need to be a digital marketing manager are a bachelor's degree in marketing, communications, or a related field. They must also have a lot of experience conveying messages using different mediums while also dealing with a crisis.
What Skills Do You Need To Be A Digital Marketing Manager?
The skills you need to be a digital marketing manager include strong communication skills and strong marketing skills. In addition to these skills, they should also have highly developed business acumen and problem-solving skills.