Become A Digital Marketing Manager

* Develops and implements a strategic plan for social and community networking, and implement the coordination efforts within various departments
* Evaluates SHC's social audiences, understands their needs, and determines when and how to communicate with them
* Develops and manages viral marketing campaigns, and maintains presence on social networks, including SHC Facebook, Twitter, Google Plus and others
* Creates, facilitates and participates effectively and authentically in key conversations about SYWR on blogs and other online social media channels
* Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates

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* Develop and refine CRO, AB Tests, and funnel/flow experiences to drive growth for LinkedIn Talent Solutions audiences
* Define, implement and optimize website design and content strategies to achieve optimal search rankings, user conversion and business objectives
* Thrive in a dynamic, performance-driven environment where agility and innovation are prized
* Execute tactical initiatives based on analysis of funnel performance, marketing technology, market opportunities and best-practices/industry developments
* Drive a variety of web production projects leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, editors, social media marketers
* Optimize LinkedIn Talent Solutions experience (traffic, conversion, revenue, friction, visitor engagement, technical site performance)
* Identify high-growth and high-revenue opportunities, take the lead on executing them, measuring them and optimizing their performance
* Brief and work with internal and external agencies on design and implementation projects

* Manage detailed digital forecasting, budget development and oversight, revenue generation and related marketing activities.
* Work with the digital marketing and corporate web teams to enhance the user experience on the AgriBusiness marketing webpages with the goal of greater customer loyalty and increased product pull through with each order.
* Lead the development of cross-divisional programs and customer campaigns that promote cross-sell and upsell and drive customer acquisition and retention.
* Devise and execute organic search strategies specific to online commerce.
* Oversee strategy, implementation & execution of all online marketing campaigns, including search, display advertising, video, retargeting, and display networks.
* Collaborate to create A/B tests to maximize conversion.
* Monitor results and improve conversion.
* Provide key metrics at established cadence with a recap of product performance and sales.
* Highlight primary tactics that drove lead generation and conversion.
* Track and share B2B and B2C eCommerce trends as well as competitive landscape information.
* Monitor competitor marketing efforts and industry trends to take appropriate preemptive and responsive action.
* May perform other related duties as required and/or assigned.
* Travel is required (10

* Develop and execute digital marketing strategies that focus on driving measurable results through the email, paid channels, social media and SEO/SEM.
* Work with creative, web development, UX and KPI teams to implement campaigns that are consistent with the brand and accomplish business goals.
* Work with business segments and content team to identify and manage content that increases relevance, engagement and ultimately goal completion.
* Work with creative teams to setting the tone and visual direction of digital media.
* Develop and execute campaign plans from start to finish to optimize results including open rates, click through rates, engagement, and conversions.
* Continuously optimize emailing strategies, including A/B and testing of subject lines, message, content, mailing frequency, segments, etc.
* Set up and manage all company email marketing initiatives, including promotional, triggered and event based emails
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) utilizing strong analytical ability to evaluate end-to-end experience across multiple channels and touch points.
* Maintain an updated status report on project elements with clear action items and deliverables and follow-up with team members and agency as needed to ensure all project elements are on track.
* Works within Microsoft Dynamics CRM and other databases to develop audience segmentation strategies.
* Manages relationships with email service provider and other third party technology companies to optimize the use of email technology and techniques.
* Lead projects focused on the implementation of marketing automation and Google Analytics 360, showing a clear understanding of these platforms and their value to our customers and carriers.
* Spearhead marketing initiatives centered on the customer/carrier journey.
* Manage the company’s Google Analytics account, including campaign set-up, monitoring and analysis.
* The successful candidate for this role will:
* Be a problem-solver with a proven track record in email and digital strategy.
* Have expert working knowledge of digital processes and approaches.
* Mentor direct reports and foster an environment of professional growth that inspire others to exceed expectations.
* Hold a Bachelor’s degree.
* years experience building and managing digital and email marketing campaigns
* Expert knowledge of integration and utilization of the following or similar marketing tools and software:
* Automation: Marketo, Hubstop, or similar
* Analytics: Google Analytics 360, Adobe Omniture, or similar
* Email Service Provider: Exact Target, Adobe, or similar
* CRM: Microsoft Dynamics, Sales Force, or similar

* Lead the initiative to
* update the Eaton web site for assigned operating divisions, at times in the
* capacity of providing consultative advice and at other times, executing upon
* the plan; this incudes content creation, SEO keywords, metadata, attributes,
* tagging, images and page creation in Adobe Experience Manager (AEM)
* Create and monitor
* analytics dashboards for both the website and digital campaigns to assess
* market opportunity and customer experience impact; make sound recommendations
* from the data and rapidly adjust the approach when warranted; proactively
* recommend new digital tactics and projects based on data results and industry
* trends
* Actively participate in
* MarCom meetings to understand commercial objectives and the traditional
* marketing plans; create the framework for digital campaigns to support those
* plans, including drip marketing, lead nurturing and account based marketing
* campaigns that generate commercial results aligned with the business strategy;
* provide guidance on developing personas, the buyers journey and lead scoring
* Serve as the subject
* matter expert for all digital tools, including web, email, social media,
* mobile, interactive tools, paid search (SEM), keyword search (SEO), analytics,
* video, CRM, display advertising, pay per click (PPC), retargeting, webinars,
* video, etc.
* Participate on
* governance councils to set the direction for company-wide digital strategies,
* processes and programs
* Ensure that all
* communications and digital tools adhere to Eaton’s brand standards