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Working as a Digital Marketing Manager

There is more than meets the eye when it comes to being a digital marketing manager. For example, did you know that they make an average of $42.89 an hour? That's $89,200 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Digital Marketing Manager Do

There are certain skills that many digital marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and creativity.

When it comes to the most important skills required to be a digital marketing manager, we found that a lot of resumes listed 9.1% of digital marketing managers included analytics, while 6.8% of resumes included digital strategy, and 5.5% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing manager job title. But what industry to start with? Most digital marketing managers actually find jobs in the technology and health care industries.

How To Become a Digital Marketing Manager

If you're interested in becoming a digital marketing manager, one of the first things to consider is how much education you need. We've determined that 61.1% of digital marketing managers have a bachelor's degree. In terms of higher education levels, we found that 25.1% of digital marketing managers have master's degrees. Even though most digital marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital marketing manager. When we researched the most common majors for a digital marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital marketing manager. In fact, many digital marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many digital marketing managers also have previous career experience in roles such as marketing coordinator or marketing internship.

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Average Salary$89,200
Job Growth Rate8%

Digital Marketing Manager Jobs

Digital Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Digital Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Digital Marketing Manager Resume

At Zippia, we went through countless Digital Marketing Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Digital Marketing Manager Career Paths

Top Careers Before Digital Marketing Manager

Top Careers After Digital Marketing Manager

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Marketing Manager

Digital Marketing Managers in America make an average salary of $89,200 per year or $43 per hour. The top 10 percent makes over $125,000 per year, while the bottom 10 percent under $63,000 per year.
Average Salary
$89,200

Best Paying Cities

Average Salary
Salary Range92k - 173k$127k$126,505
Salary Range83k - 165k$118k$117,564
Salary Range81k - 161k$115k$114,877
Salary Range80k - 160k$114k$113,971
Salary Range86k - 137k$109k$108,775
Salary Range77k - 151k$109k$108,580
$55k
$173k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Digital Marketing Manager
Digital Marketing Manager
Godshall Recruiting
Godshall Recruiting
10/30/2020
10/30/2020
$50,00010/30/2020
$50,000
Digital Marketing Manager
Digital Marketing Manager
Pro Rea Staffing, Inc.
Pro Rea Staffing, Inc.
10/23/2020
10/23/2020
$62,61010/23/2020
$62,610
Digital Marketing Manager
Digital Marketing Manager
Robert Half
Robert Half
10/22/2020
10/22/2020
$85,00010/22/2020
$85,000
Assistant Digital Marketing Manager
Assistant Digital Marketing Manager
Robert Half
Robert Half
10/21/2020
10/21/2020
$60,00010/21/2020
$60,000
Digital Marketing Manager
Digital Marketing Manager
Robert Half
Robert Half
10/20/2020
10/20/2020
$55,74410/20/2020
$55,744
See More Recent Salaries

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Digital Marketing Manager Demographics

Gender

male

53.9%

female

42.0%

unknown

4.1%

Ethnicity

White

74.5%

Hispanic or Latino

11.2%

Asian

7.5%

Foreign Languages Spoken

Spanish

42.4%

French

16.7%

Mandarin

5.4%
See More Demographics

Digital Marketing Manager Education

Majors

Degrees

Bachelors

61.1%

Masters

25.1%

Certificate

5.1%

Top Colleges for Digital Marketing Managers

1. University of Georgia

Athens, GA

Tuition and fees
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI

Tuition and fees
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN

Tuition and fees
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN

Tuition and fees
$9,992
Enrollment
33,495

5. Howard University

Washington, DC

Tuition and fees
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX

Tuition and fees
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA

Tuition and fees
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH

Tuition and fees
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA

Tuition and fees
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA

Tuition and fees
$7,488
Enrollment
30,018
See More Education Info

Entry Level Jobs For Becoming A Digital Marketing Manager

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.1% of digital marketing managers listed analytics on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Digital Marketing Manager

Some places are better than others when it comes to starting a career as a digital marketing manager. The best states for people in this position are California, New Jersey, New York, and Virginia. Digital marketing managers make the most in California with an average salary of $115,372. Whereas in New Jersey and New York, they would average $114,763 and $112,039, respectively. While digital marketing managers would only make an average of $108,426 in Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Digital Marketing Manager Jobs:
1,151
Highest 10% Earn:
$199,000
Location Quotient:
1.21
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Digital Marketing Manager Jobs:
7,004
Highest 10% Earn:
$199,000
Location Quotient:
1.76
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Digital Marketing Manager Jobs:
2,916
Highest 10% Earn:
$196,000
Location Quotient:
1.81
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Digital Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a digital marketing manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless digital marketing manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Digital Marketing Manager Resume

At Zippia, we went through countless digital marketing manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

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Top Digital Marketing Manager Employers

1. Deloitte
4.7
Avg. Salary: 
$85,131
Digital Marketing Managers Hired: 
39+
2. Robert Half International
4.5
Avg. Salary: 
$42,552
Digital Marketing Managers Hired: 
26+
3. Sony Corporation of America
4.8
Avg. Salary: 
$70,486
Digital Marketing Managers Hired: 
19+
4. P&G
4.8
Avg. Salary: 
$54,273
Digital Marketing Managers Hired: 
18+
5. The Walt Disney Company
4.8
Avg. Salary: 
$53,941
Digital Marketing Managers Hired: 
18+
6. IBM
4.7
Avg. Salary: 
$84,673
Digital Marketing Managers Hired: 
15+

Digital Marketing Manager Videos

Recently Added Digital Marketing Manager Jobs

Updated October 2, 2020