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Become A Digital Marketing Manager

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Working As A Digital Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $79,211

    Average Salary

What Does A Digital Marketing Manager Do At Sears Holdings

* Develops and implements a strategic plan for social and community networking, and implement the coordination efforts within various departments
* Evaluates SHC's social audiences, understands their needs, and determines when and how to communicate with them
* Develops and manages viral marketing campaigns, and maintains presence on social networks, including SHC Facebook, Twitter, Google Plus and others
* Creates, facilitates and participates effectively and authentically in key conversations about SYWR on blogs and other online social media channels
* Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates

What Does A Digital Marketing Manager Do At Linkedin

* _
* Develop and refine CRO, AB Tests, and funnel/flow experiences to drive growth for LinkedIn Talent Solutions audiences
* Define, implement and optimize website design and content strategies to achieve optimal search rankings, user conversion and business objectives
* Thrive in a dynamic, performance-driven environment where agility and innovation are prized
* Execute tactical initiatives based on analysis of funnel performance, marketing technology, market opportunities and best-practices/industry developments
* Drive a variety of web production projects leveraging cross-vertical teams of dedicated internal resources: designers, developers, engineers, editors, social media marketers
* Optimize LinkedIn Talent Solutions experience (traffic, conversion, revenue, friction, visitor engagement, technical site performance)
* Identify high-growth and high-revenue opportunities, take the lead on executing them, measuring them and optimizing their performance
* Brief and work with internal and external agencies on design and implementation projects

What Does A Digital Marketing Manager Do At Thermo Fisher Scientific

* Manage detailed digital forecasting, budget development and oversight, revenue generation and related marketing activities.
* Work with the digital marketing and corporate web teams to enhance the user experience on the AgriBusiness marketing webpages with the goal of greater customer loyalty and increased product pull through with each order.
* Lead the development of cross-divisional programs and customer campaigns that promote cross-sell and upsell and drive customer acquisition and retention.
* Devise and execute organic search strategies specific to online commerce.
* Oversee strategy, implementation & execution of all online marketing campaigns, including search, display advertising, video, retargeting, and display networks.
* Collaborate to create A/B tests to maximize conversion.
* Monitor results and improve conversion.
* Provide key metrics at established cadence with a recap of product performance and sales.
* Highlight primary tactics that drove lead generation and conversion.
* Track and share B2B and B2C eCommerce trends as well as competitive landscape information.
* Monitor competitor marketing efforts and industry trends to take appropriate preemptive and responsive action.
* May perform other related duties as required and/or assigned.
* Travel is required (10

What Does A Digital Marketing Manager Do At J.B. Hunt Transport

* Develop and execute digital marketing strategies that focus on driving measurable results through the email, paid channels, social media and SEO/SEM.
* Work with creative, web development, UX and KPI teams to implement campaigns that are consistent with the brand and accomplish business goals.
* Work with business segments and content team to identify and manage content that increases relevance, engagement and ultimately goal completion.
* Work with creative teams to setting the tone and visual direction of digital media.
* Develop and execute campaign plans from start to finish to optimize results including open rates, click through rates, engagement, and conversions.
* Continuously optimize emailing strategies, including A/B and testing of subject lines, message, content, mailing frequency, segments, etc.
* Set up and manage all company email marketing initiatives, including promotional, triggered and event based emails
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) utilizing strong analytical ability to evaluate end-to-end experience across multiple channels and touch points.
* Maintain an updated status report on project elements with clear action items and deliverables and follow-up with team members and agency as needed to ensure all project elements are on track.
* Works within Microsoft Dynamics CRM and other databases to develop audience segmentation strategies.
* Manages relationships with email service provider and other third party technology companies to optimize the use of email technology and techniques.
* Lead projects focused on the implementation of marketing automation and Google Analytics 360, showing a clear understanding of these platforms and their value to our customers and carriers.
* Spearhead marketing initiatives centered on the customer/carrier journey.
* Manage the company’s Google Analytics account, including campaign set-up, monitoring and analysis.
* The successful candidate for this role will:
* Be a problem-solver with a proven track record in email and digital strategy.
* Have expert working knowledge of digital processes and approaches.
* Mentor direct reports and foster an environment of professional growth that inspire others to exceed expectations.
* Hold a Bachelor’s degree.
* years experience building and managing digital and email marketing campaigns
* Expert knowledge of integration and utilization of the following or similar marketing tools and software:
* Automation: Marketo, Hubstop, or similar
* Analytics: Google Analytics 360, Adobe Omniture, or similar
* Email Service Provider: Exact Target, Adobe, or similar
* CRM: Microsoft Dynamics, Sales Force, or similar

What Does A Digital Marketing Manager Do At Eaton Corporation

* Lead the initiative to
* update the Eaton web site for assigned operating divisions, at times in the
* capacity of providing consultative advice and at other times, executing upon
* the plan; this incudes content creation, SEO keywords, metadata, attributes,
* tagging, images and page creation in Adobe Experience Manager (AEM)
* Create and monitor
* analytics dashboards for both the website and digital campaigns to assess
* market opportunity and customer experience impact; make sound recommendations
* from the data and rapidly adjust the approach when warranted; proactively
* recommend new digital tactics and projects based on data results and industry
* trends
* Actively participate in
* MarCom meetings to understand commercial objectives and the traditional
* marketing plans; create the framework for digital campaigns to support those
* plans, including drip marketing, lead nurturing and account based marketing
* campaigns that generate commercial results aligned with the business strategy;
* provide guidance on developing personas, the buyers journey and lead scoring
* Serve as the subject
* matter expert for all digital tools, including web, email, social media,
* mobile, interactive tools, paid search (SEM), keyword search (SEO), analytics,
* video, CRM, display advertising, pay per click (PPC), retargeting, webinars,
* video, etc.
* Participate on
* governance councils to set the direction for company-wide digital strategies,
* processes and programs
* Ensure that all
* communications and digital tools adhere to Eaton’s brand standards

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How To Become A Digital Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Marketing Manager jobs

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Digital Marketing Manager Career Paths

Digital Marketing Manager Demographics

Gender

  • Male

    53.9%
  • Female

    43.9%
  • Unknown

    2.2%

Ethnicity

  • White

    76.8%
  • Hispanic or Latino

    10.7%
  • Asian

    9.5%
  • Unknown

    2.2%
  • Black or African American

    0.7%
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Languages Spoken

  • Spanish

    42.6%
  • French

    17.3%
  • Mandarin

    6.1%
  • Portuguese

    5.6%
  • Chinese

    5.6%
  • German

    4.6%
  • Korean

    3.0%
  • Japanese

    3.0%
  • Russian

    2.5%
  • Italian

    2.0%
  • Hindi

    1.5%
  • Arabic

    1.5%
  • Cantonese

    1.0%
  • Turkish

    0.5%
  • Gujarati

    0.5%
  • Hebrew

    0.5%
  • Bulgarian

    0.5%
  • Ukrainian

    0.5%
  • Bengali

    0.5%
  • Tamil

    0.5%
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Digital Marketing Manager

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Digital Marketing Manager Education

Digital Marketing Manager

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Real Digital Marketing Manager Salaries

Job Title Company Location Start Date Salary
Digital Manager McKinsey & Company, Inc. United States NY Aug 15, 2016 $190,000
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Chicago, IL Mar 08, 2016 $149,095 -
$218,500
Manager, Digital Modeling A Class Faraday&Future Inc. Gardena, CA Jun 09, 2016 $146,090
Manager, Technology, Deloitte Digital, Oracle Customer Deloitte Consulting LLP Chicago, IL Oct 15, 2015 $142,502 -
$184,000
Manager, Technology, Deloitte Digital, SAP Customer Deloitte Consulting LLP Boston, MA Dec 01, 2016 $137,831 -
$184,000
Manager, Digital Analytics CBS Interactive, Inc. New York, NY May 31, 2016 $136,000
Manager, Digital Channel Analytics Carlson Hotels, Inc. Minnetonka, MN Jul 03, 2016 $136,000
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Parsippany-Troy Hills, NJ Sep 27, 2016 $134,433 -
$218,500
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Houston, TX Oct 28, 2016 $134,015 -
$218,500
Manager, Technology, Deloitte Digital, Oracle Customer Deloitte Consulting LLP Los Angeles, CA Sep 01, 2015 $132,262 -
$184,000
Manager, Digital Commerce Pricewaterhousecoopers Advisory Services LLC San Jose, CA Mar 06, 2016 $130,166
Senior Digital Marketing Manager DHI Group Inc. New York, NY Oct 10, 2016 $127,899 -
$130,000
Manager of Digital Analytics WP Company LLC (D/B/A The Washington Post) Washington, DC Sep 11, 2015 $127,005
Manager, Technology, Deloitte Digital, Salesforce.Com Deloitte Consulting LLP Philadelphia, PA Sep 21, 2015 $125,558 -
$184,000
Manager, Technology, Deloitte Digital, Salesforce.Com Deloitte Consulting LLP San Jose, CA Aug 01, 2016 $118,100 -
$184,000
Manager, Technology, Deloitte Digital, Salesforce.Com Deloitte Consulting LLP Arlington, VA Mar 03, 2016 $117,828 -
$184,000
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Houston, TX Apr 08, 2016 $117,000 -
$218,500
Manager, Technology, Deloitte Digital, Salesforce.Com Deloitte Consulting LLP Parsippany-Troy Hills, NJ Jul 15, 2016 $117,000 -
$218,500
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP McLean, VA Jun 23, 2016 $117,000 -
$218,500
Manager of Digital Analytics WP Company LLC Washington, DC Jan 29, 2016 $115,000 -
$130,000
Digital Manager, Retail Digital Analytics CVS Pharmacy, Inc. Cumberland, RI Dec 10, 2015 $115,000
Digital Marketing Manager Churchill Asset Management LLC New York, NY Aug 09, 2016 $114,785
Manager, Digital Arts Pixomondo LLC Santa Monica, CA Sep 22, 2015 $98,000 -
$150,000
Digital Marketing Manager Carl Zeiss X-Ray Microscopy, Inc. Pleasanton, CA May 08, 2015 $97,802
Manager, CPS Digital Acquisition American Express Company New York, NY Oct 09, 2016 $95,000
Manager, Digital Marketing Ellucian Company LP Fairfax, VA Mar 08, 2015 $92,955
Manager, Digital Marketing Ellucian Company LP Fairfax, VA Aug 03, 2015 $92,955
Manager, Digital Marketing Ellucian Company LP Fairfax, VA Jul 27, 2015 $92,955
Digital Marketing Manager Horizon Tire, Inc. Houston, TX Sep 22, 2015 $92,800
Digital Marketing Manager Horizon Tire, Inc. Houston, TX Sep 24, 2015 $92,800

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Top Skills for A Digital Marketing Manager

CompanyWebsiteDigitalStrategyOnlinePresenceEmailCampaignsWebAnalyticsFacebookTwitterVideoGoogleAnalyticsSeo/SemPPCROISearchEngineOptimizationCRMYoutubeKpisPaidSearchE-CommerceInstagramA/B

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Top Digital Marketing Manager Skills

  1. Company Website
  2. Digital Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Lead instructional classes for a diverse population on Nooks and navigation of company website.
  • Design and oversee execution of the digital strategy for Sprint Wholesale, a $1.1B global division of Sprint Corporation.
  • Supervised online presence of 22 actively monitored and upgraded websites.
  • Have written hundreds of individual marketing emails and created extended email campaigns.
  • Managed web analytics and reporting.

Top Digital Marketing Manager Employers

Digital Marketing Manager Videos

A Day In The Life: Marketing Manager

What does a marketing manager do?

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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