Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.

Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.

If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.

What Does a Digital Marketing Manager Do

There are certain skills that many digital marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.

Learn more about what a Digital Marketing Manager does

How To Become a Digital Marketing Manager

If you're interested in becoming a digital marketing manager, one of the first things to consider is how much education you need. We've determined that 76.5% of digital marketing managers have a bachelor's degree. In terms of higher education levels, we found that 14.5% of digital marketing managers have master's degrees. Even though most digital marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Digital Marketing Manager

Digital Marketing Manager Career Paths

Average Salary for a Digital Marketing Manager

Digital Marketing Managers in America make an average salary of $99,563 per year or $48 per hour. The top 10 percent makes over $138,000 per year, while the bottom 10 percent under $71,000 per year.
Average Digital Marketing Manager Salary
$99,563 Yearly
$47.87 hourly
$71,000
10%
$99,000
Median
$138,000
90%

What Am I Worth?

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How To Become a Digital Marketing Manager
How To Become a Digital Marketing Manager Career Overview

States With The Most Digital Marketing Manager Jobs

Mouse over a state to see the number of active digital marketing manager jobs in each state. The darker areas on the map show where digital marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Digital Marketing Manager Jobs By State

Digital Marketing Manager Education

Digital Marketing Manager Majors

20.8 %
19.0 %

Digital Marketing Manager Degrees

Bachelors

76.5 %

Masters

14.5 %

Associate

6.2 %

Top Colleges for Digital Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

Top Skills For a Digital Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 24.0% of digital marketing managers listed digital marketing on their resume, but soft skills such as creativity and organizational skills are important as well.

Choose From 10+ Customizable Digital Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Digital Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Digital Marketing Manager Resume
Digital Marketing Manager Resume
Digital Marketing Manager Resume
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Digital Marketing Manager Demographics

Digital Marketing Manager Gender Distribution

Male
Male
56%
Female
Female
44%

After extensive research and analysis, Zippia's data science team found that:

  • Among digital marketing managers, 44.0% of them are women, while 56.0% are men.

  • The most common race/ethnicity among digital marketing managers is White, which makes up 71.2% of all digital marketing managers.

  • The most common foreign language among digital marketing managers is Spanish at 42.4%.

Work Experience Programs For Digital Marketing Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Civil Engineering Program

Company: John Holland Australia

Cost: Free

Duration: 5-6 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Cyber Security Management Program

Company: ANZ Australia

Cost: Free

Duration: 5-6 hours

Digital Assurance Program

Company: PwC Switzerland

Cost: Free

Duration: 5-6 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Digital Intelligence in Business Transformation Program

Company: PwC Switzerland

Cost: Free

Duration: 7-8 hours

Process Design Program

Company: Accenture North America

Cost: Free

Duration: 5-6 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Power BI in Data Analytics Program

Company: PwC Switzerland

Cost: Free

Duration: 5-6 hours

Online Courses For Digital Marketing Manager That You May Like

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Best States For a Digital Marketing Manager

Some places are better than others when it comes to starting a career as a digital marketing manager. The best states for people in this position are New Jersey, Rhode Island, Michigan, and Ohio. Digital marketing managers make the most in New Jersey with an average salary of $113,825. Whereas in Rhode Island and Michigan, they would average $112,416 and $108,296, respectively. While digital marketing managers would only make an average of $105,751 in Ohio, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Digital Marketing Manager Jobs: 301
Highest 10% Earn:
$159,000
Location Quotient:
1.62

2. New Jersey

Total Digital Marketing Manager Jobs: 1,567
Highest 10% Earn:
$161,000
Location Quotient:
1.29

3. Connecticut

Total Digital Marketing Manager Jobs: 688
Highest 10% Earn:
$150,000
Location Quotient:
1.35
Full List Of Best States For Digital Marketing Managers

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Top Digital Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ digital marketing managers and discovered their number of digital marketing manager opportunities and average salary. Through our research, we concluded that Accenture was the best, especially with an average salary of $126,428. Robert Half follows up with an average salary of $88,066, and then comes U.S. Bank with an average of $105,639. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a digital marketing manager. The employers include BASF, Veeva Systems, and Atlantic Health

Most Common Employers For Digital Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$132,396$63.6515
2Accenture$126,428$60.78121
3JCPenney$118,019$56.7412
4P&G$110,323$53.0418
5Cooley$110,317$53.0416
6IBM$107,823$51.8416
7U.S. Bank$105,639$50.7964
8Thermo Fisher Scientific$104,275$50.1316
9LinkedIn$104,121$50.0616
10American Express$102,630$49.3417

Digital Marketing Manager Videos

Becoming a Digital Marketing Manager FAQs

How Do I Become A Successful Digital Marketing Manager?

To become a successful digital marketing manager, it is necessary to have strong communication and marketing skills. In addition to these skills, they should also have highly developed business understanding and problem-solving skills.

How Much Do Digital Marketing Managers Make?

Digital marketing managers make about $85,000 per year. This encompasses a wide range of salary levels, with new digital marketing managers making around $70,000 a year and experienced digital marketing managers making over $100,000 in a year.

How Much Do Starting Social Media Managers Make?

Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.

Is Digital Marketing Manager A Good Career?

Yes, becoming a digital marketing manager is a good career. As the world relies more and more on the internet to communicate and advertise, digital marketing roles will become more critical to companies. This will mean an increase in jobs and pay for the role of a digital marketing manager.

What Qualifications Do You Need To Be A Digital Marketing Manager?

The qualifications you need to be a digital marketing manager are a bachelor's degree in marketing, communications, or a related field. They must also have a lot of experience conveying messages using different mediums while also dealing with a crisis.

What Skills Do You Need To Be A Digital Marketing Manager?

The skills you need to be a digital marketing manager include strong communication skills and strong marketing skills. In addition to these skills, they should also have highly developed business acumen and problem-solving skills.

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