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Become A Digital Marketing Manager

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Working As A Digital Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $105,184

    Average Salary

What Does A Digital Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Marketing Manager Videos

A Day In The Life: Marketing Manager

What does a marketing manager do?

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Digital Marketing Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Digital Director 2.6 years
Digital Strategist 1.5 years
Top Careers Before Digital Marketing Manager
Internship 5.6%
Manager 4.0%
Consultant 2.9%
Top Careers After Digital Marketing Manager
Consultant 3.9%
Owner 3.1%
Director 2.8%
Manager 2.8%

Do you work as a Digital Marketing Manager?

Digital Marketing Manager Demographics

Gender

Male

53.8%

Female

44.0%

Unknown

2.3%
Ethnicity

White

59.6%

Hispanic or Latino

15.7%

Black or African American

10.5%

Asian

10.0%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

42.0%

French

17.6%

Mandarin

6.3%

Chinese

6.3%

Portuguese

4.9%

German

3.4%

Japanese

3.4%

Korean

2.9%

Russian

2.9%

Italian

2.0%

Arabic

2.0%

Hindi

2.0%

Cantonese

1.0%

Hebrew

0.5%

Gujarati

0.5%

Cheyenne

0.5%

Bulgarian

0.5%

Ukrainian

0.5%

Turkish

0.5%

Bengali

0.5%
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Digital Marketing Manager Education

Schools

New York University

9.9%

University of Phoenix

8.7%

University of Texas at Austin

7.6%

Full Sail University

7.0%

DePaul University

5.5%

Arizona State University

4.7%

Southern New Hampshire University

4.7%

University of Miami

4.7%

Syracuse University

4.4%

Michigan State University

4.4%

University of Southern California

4.1%

University of Washington

4.1%

Florida State University

4.1%

Hofstra University

4.1%

University of North Texas

3.8%

University of Central Florida

3.8%

Florida International University

3.8%

Northeastern University

3.8%

Pennsylvania State University

3.5%

Georgia State University

3.5%
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Majors

Marketing

23.9%

Business

20.7%

Communication

11.9%

Management

5.1%

Graphic Design

4.5%

Public Relations

4.0%

Journalism

3.8%

English

2.8%

Political Science

2.8%

Psychology

2.6%

Computer Science

2.5%

Finance

2.3%

Advertising

2.3%

Photography

2.2%

Fine Arts

1.7%

Economics

1.6%

Computer Information Systems

1.5%

Entertainment Business

1.3%

Small Business Management

1.2%

Writing

1.2%
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Degrees

Bachelors

54.2%

Masters

25.8%

Other

11.6%

Certificate

3.7%

Associate

3.4%

Doctorate

0.6%

Diploma

0.4%

License

0.2%
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Digital Marketing Manager Videos

A Day In The Life: Marketing Manager

What does a marketing manager do?

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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Part Time
Internship
Temporary

Real Digital Marketing Manager Salaries

Job Title Company Location Start Date Salary
Digital Manager McKinsey & Company, Inc. United States NY Aug 15, 2016 $190,000
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Chicago, IL Mar 08, 2016 $149,095 -
$218,500
Manager, Digital Modeling A Class Faraday&Future Inc. Gardena, CA Jun 09, 2016 $146,090
Manager, Technology, Deloitte Digital, Oracle Customer Deloitte Consulting LLP Chicago, IL Oct 15, 2015 $142,502 -
$184,000
Manager, Technology, Deloitte Digital, SAP Customer Deloitte Consulting LLP Boston, MA Dec 01, 2016 $137,831 -
$184,000
Manager, Digital Analytics CBS Interactive, Inc. New York, NY May 31, 2016 $136,000
Manager, Digital Channel Analytics Carlson Hotels, Inc. Minnetonka, MN Jul 03, 2016 $136,000
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Parsippany-Troy Hills, NJ Sep 27, 2016 $134,433 -
$218,500
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Houston, TX Oct 28, 2016 $134,015 -
$218,500
Manager, Technology, Deloitte Digital, Oracle Customer Deloitte Consulting LLP Los Angeles, CA Sep 01, 2015 $132,262 -
$184,000
Manager, Digital Commerce Pricewaterhousecoopers Advisory Services LLC San Jose, CA Mar 06, 2016 $130,166
Manager of Digital Analytics WP Company LLC (D/B/A The Washington Post) Washington, DC Sep 11, 2015 $127,005
Manager, Technology, Deloitte Digital, Salesforce.Com Deloitte Consulting LLP Philadelphia, PA Sep 21, 2015 $125,558 -
$184,000
Manager, Technology, Deloitte Digital-Digital Marketing & Content Deloitte Consulting LLP Parsippany-Troy Hills, NJ Aug 12, 2015 $124,167 -
$184,000
Manager, Technology, Deloitte Digital, Salesforce.Com Deloitte Consulting LLP Arlington, VA Mar 03, 2016 $117,828 -
$184,000
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Houston, TX Apr 08, 2016 $117,000 -
$218,500
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP McLean, VA Jun 23, 2016 $117,000 -
$218,500
Manager, Technology, Deloitte Digital, Salesforce.Com Deloitte Consulting LLP Parsippany-Troy Hills, NJ Jul 15, 2016 $117,000 -
$218,500
Digital Manager, Retail Digital Analytics CVS Pharmacy, Inc. Cumberland, RI Dec 10, 2015 $115,000
Manager of Digital Analytics WP Company LLC Washington, DC Jan 29, 2016 $115,000 -
$130,000
Digital Marketing Manager Churchill Asset Management LLC New York, NY Aug 09, 2016 $114,785
Manager, Technology, Deloitte Digital, Digital Customer Deloitte Consulting LLP Cincinnati, OH Sep 09, 2016 $114,592 -
$218,500
Manager, Digital Arts Pixomondo LLC Santa Monica, CA Sep 22, 2015 $98,000 -
$150,000
Digital Marketing Manager Carl Zeiss X-Ray Microscopy, Inc. Pleasanton, CA May 08, 2015 $97,802
Manager, CPS Digital Acquisition American Express Company New York, NY Oct 09, 2016 $95,000
Manager, Digital Marketing Ellucian Company LP Fairfax, VA Mar 08, 2015 $92,955
Manager, Digital Marketing Ellucian Company LP Fairfax, VA Aug 03, 2015 $92,955
Manager, Digital Marketing Ellucian Company LP Fairfax, VA Jul 27, 2015 $92,955
Digital Marketing Manager Horizon Tire, Inc. Houston, TX Sep 24, 2015 $92,800

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Top Skills for A Digital Marketing Manager

  1. Company Website
  2. Digital Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed company website metrics (unique visitors, conversion rates, impressions, visitor sessions, email campaign effectiveness).
  • Support digital strategy with weekly PowerPoint deck analyzing Social metrics and suggesting next steps to increase demand generation.
  • Created the entire online presence, including all advertising/direct marketing/online and email marketing for initial launch.
  • Worked to increase customers' deposit amounts by creating specialized email marketing campaigns tailored towards specific customer segments.
  • Manage all aspects of web analytics related to e-commerce and communicate relevant information to team members, executive leadership.

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Top 10 Best States for Digital Marketing Managers

  1. Colorado
  2. Texas
  3. California
  4. New Jersey
  5. Rhode Island
  6. Virginia
  7. Delaware
  8. Washington
  9. New York
  10. District of Columbia
  • (863 jobs)
  • (2,046 jobs)
  • (7,004 jobs)
  • (1,151 jobs)
  • (154 jobs)
  • (1,028 jobs)
  • (106 jobs)
  • (1,249 jobs)
  • (2,916 jobs)
  • (342 jobs)

Top Digital Marketing Manager Employers

Jobs From Top Digital Marketing Manager Employers

Digital Marketing Manager Videos

A Day In The Life: Marketing Manager

What does a marketing manager do?

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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