Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.
Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.
If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.
How to Become a Digital Marketing Manager
What is a Digital Marketing Manager
There is more than meets the eye when it comes to being a Digital Marketing Manager. For example, did you know that they make an average of $42.02 an hour? That's $87,403 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Digital Marketing Manager Do
There are certain skills that many Digital Marketing Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Organizational skills and Analytical skills.
How To Become a Digital Marketing Manager
If you're interested in becoming a Digital Marketing Manager, one of the first things to consider is how much education you need. We've determined that 76.5% of Digital Marketing Managers have a bachelor's degree. In terms of higher education levels, we found that 14.5% of Digital Marketing Managers have master's degrees. Even though most Digital Marketing Managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Digital Marketing Manager. When we researched the most common majors for a Digital Marketing Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Digital Marketing Manager resumes include Associate Degree degrees or High School Diploma degrees.
You may find that experience in other jobs will help you become a Digital Marketing Manager. In fact, many Digital Marketing Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Digital Marketing Managers also have previous career experience in roles such as Marketing Internship or Marketing Coordinator.
What is the right job for my career path?
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Digital Marketing Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a Digital Marketing Manager can determine their career goals through the career progression. For example, they could start out with a role such as Marketing Director, progress to a title such as Director Of Consumer Marketing and then eventually end up with the title Director Of Consumer Marketing.
Digital Marketing Manager Jobs You Might Like
What is the right job for my career path?
Tell us your goals and we'll match you with the rights job to get there.
Create The Perfect Resume
Our resume builder tool will walk you through the process of creating a stand-out Digital Marketing Manager resume.
Average Salary for a Digital Marketing Manager
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Digital Marketing Manager Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Digital Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
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Lauren Gordon Digital Marketing Manager |
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Richard Carroll Digital Marketing Manager  New York, NY  (620) 555-6262  rcarroll@example.com Experience Digital Marketing Manager2020 - Present NBCUniversal•New York, NY
Online Marketing Manager2018 - 2020 Dell•Winston-Salem, NC
Digital Marketing Specialist2016 - 2018 Comcast•Philadelphia, PA
Digital Marketing Coordinator2006 - 2016 Comcast•Philadelphia, PA
Skills Company WebsiteContent MarketingEmail CampaignsPaid SearchHtmlTwitterYoutubeAnalyticsOnline StrategyPPC Education Bachelor's Degree Business2003 - 2006 Northeastern University•Boston, MA |
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John Weaver Digital Marketing Manager  Digital Marketing Manager2017 - Present Marriott InternationalWashington, DC
Communications Manager2014 - 2017 RegusWashington, DC
Senior Account Executive2004 - 2014 United Parcel ServiceNew York, NY
Public Relations Specialist2001 - 2004 Merck & Co.Main, PA
 Bachelor's Degree Business1998 - 2001 Pennsylvania State UniversityMain, PA |
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Contact Information  Washington, DC (570) 555-6115 jweaver@example.comSkills Promotional Materials User Interface Internal Communications Public Outreach Youtube Photoshop Graphic Design Sales Process SMB Target Audience |
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Jacob Bailey Digital Marketing Manager  Dallas, TX  (720) 555-9978  jbailey@example.com Skills User InterfaceInternal CommunicationsMultiple WebsitesEMCSales ProcessStrategic CommunicationsCooperative RelationshipsCustomer ServiceEvent LogisticsVideo Production |
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Employment History Digital Marketing Manager2018 - Present ReachLocal•Dallas, TX
Marketing Communications Manager2015 - 2018 Sprint•Overland Park, KS
Senior Account Executive2014 - 2015 Cerner•Parkville, MO
Public Relations Specialist2012 - 2014 24 Hour Fitness•Parkville, MO
Education Bachelor's Degree Management2009 - 2012 Park University•Parkville, MO |
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- Developed strategies and business plans for new product offerings.
- Developed and executed the digital and go-to-market strategy for Channel V across its Online, Social and Mobile platforms.
- Develop content, messaging and implement strategic digital marketing campaign solutions for B2B online store adoption.
- Created a presence and knowledge of events using social mediums and online tools.
- Write copy and work with design team to create and update sales collateral including ads, flyers/brochures and PowerPoint presentations.
- Updated content on company websites as necessary.
- Conducted Organic search tests to find out effectiveness of several back-linking efforts and the impact of social media on SEO.
- Created project management plans, wrote risk management and risk mitigation plans.
- Reported to the VP of Sales, led the premium/incentive sales efforts and OEM sales initiative.
- Commission sales with responsibility for new revenue growth.
- Developed marketing collateral, presentations and competitive strategy and positioning.
- Launched new business development initiatives into the international market.
- Co-created business plans to achieve corporate funding for 2 consumer product businesses from CEO, Craig Barrett.
- Conducted over 50 Product/Offer Playbook trainings in the field and online in 2014.
- Product Development
- Metrics
- Multiple Channels
- Sales Goals
- Direct Reports
- Sales Process
- Business Development
- Powerpoint
- User Interface
- Content Development
- Major: Communication
- Analyze campaign data, research competition, suggest and implement changes to strategically enhance ROI for clients.
- Introduced e-commerce sales training solutions that has key product sales by 15%
- Assist SMBs and provide local online marketing solutions through proprietary enabled technology.
- Meet or exceed sales goals and quotas monthly.
- Designed detailed feature content and specification documents to improve website authority and various online projects.
- Improved patient retention by leveraging CRM database of registered patients and sending promotional co-pay loyalty card, coupons through online channels.
- Direct communication with customer regarding Lot Rejection RMA's.
- Engage with online audiences using all social media platforms, ranging from Facebook, Twitter, You Tube and others.
- Total of 245 FedEx were professionals trained (including management) on Innovation Management and New Product Development.
- Designed marketing materials and literature using PowerPoint and other financial software.
- Develop promotional events and marketing campaigns for upcoming TV shows Work with KU Student Union Activities to host pre-screenings and giveaways
- Manage Product Development Process: Lead product development meetings with Disney Creative to review all submissions utilizing proprietary Content Management System.
- Received the best customer service and teamwork experience in the world.
- Created a script catalog database.
- Created and edited promotional materials for print, publication, and mass distribution.
- Proofed and provided feedback for PR pieces, videos, magazine and Internet ads, etc.
- Established an organized process for marketing utilizing project management tools to ensure timely delivery and excellent quality of marketing presentations.
- Developed integrated Web, e-mail (Yesmail) and print marketing campaigns that drove online e-commerce transactions (prescription refills).
- Proofread and edit content through Sitecore Content Management System.
- Aligned product development activities to match market needs and fill line gaps.
- Promoted to Manager Regional Marketing for the Americas for this division after 2 years.
- Performed in the top 20% of the Account Management department at Angie's List for 2013.
- Managed the social media platforms of the company, such as Facebook, Twitter, WordPress, YouTube, and others.
- Top customer service representative 3 quarters in a row.
- Developed strategic contacts with various levels of account management in order to properly manage a solid business-to-business relationship.
- Formulated sales objectives, created performance development plans and assisted with sales presentations and overall account management.
- Developed and executed on marketing strategies geared toward employee liable activations, renewals and revenue growth.
- Marketed and sold AT&T Consumer and Business communication products.
- Assumed the role of sales channel representative to the product teams to influence product development strategies and marketability of future offerings.
- Hired and trained 6 business development staff.
- Developed business plans for new pricing and promotion initiatives with positive NPV projections.
- User Interface
- Sales Process
- CRM
- ROI
- Web Content
- Market Research
- Customer Relations
- Real Estate
- Direct Reports
- Annual Reports
- Create and direct editorial strategy for online communication platforms.
- Created layouts and content for RFPs, pitch decks and CMS guides.
- Managed the execution of email marketing campaigns to drive new customers into the product funnel to successfully purchase products online.
- Interfaced with high-level customers to develop and implement strategic plans.
- Cross platform leadership with Communications, Marketing, and Business Development executives.
- Managed data and inventory, event planning and communication with internal teams.
- Used Marketing Communications online and traditional research methods to create marketing plans, promotions and new product
- Supported management team in daily office operations by preparing inventory and sales reports.
- Interviewed subject experts and wrote fact sheets, informational brochures and support documentation for telecommunication company's products and services.
- Assisted trafficking press releases, web content and publications for approval to meet production deadlines in a timely manner.
- Project Management: Planning, organizing and monitoring the project to its completion.
- Assisted sales representatives in reaching their sales goals with various carriers to build a solid relationship.
- Plan, coordinate and advertise special events including annual Career Fair, Job Fair, and Education Fair.
- Evaluated the market to determine target hospitals, generating a monthly average of ten business development leads.
- Established and maintained excellent client relationships to identify and solve customer needs.
- Managed and updated company website using custom CMS, HTML, CSS and ColdFusion.
- Devise and execute marketing plan including outside marketing, B2B, inner-industry, internet, and social media presences.
- Develop promotional ideas with Marketing Director and create signage for all promotional events.
- Collect and analyze data regarding competitor's products and services.
- CRM
- Project Management
- Webinar
- Business Goals
- SEO
- Fact Sheets
- Promotional Events
- Web Content
- Special Events
- Content Marketing
- Helped initiate social media marketing and writing for Facebook and Twitter posts.
- Designed and launched website which increased site visitation by maximizing SEO, SEM and website analytics.
- Managed weekly newsletters and email campaigns via MailChimp, increasing click-thru rates by 29% in fourteen months.
- Compile new customer base through cold calling, corporate leads, or internet.
- Be a relationship manager and take a consultative approach to selling by proposing new ideas to exceed customer expectations.
- Redesigned, built and launched new company website and segment specific micro-sites.
- Developed content on new Twitter handle @Hasbro increasing social media following and engagement.
- Process leases, update and manage our social media(Facebook, Instagram, Twitter, etc.
- Contributed to providing innovative techniques for interaction with fans through Facebook, Instagram, Twitter, and Pinterest.
- Used Omniture and Google Analytics to track organic search traffic.
- Managed content production and digital marketing for all Randall-Reilly products and industries.
- Strategy-Analyzed portfolio of programming channels and products for online content business.
- Write, design drafts (using InDesign), and coordinate print, electronic and online promotional materials.
- Develop and implement strategic marketing campaigns for professional entertainment events that achieve the desired sales goals.
- Created and managed Twitter page publicizing pertinent information to customers, reaching approximately 9000 followers.
- Expanded the reach of the Rocksauce brand through online and Basecamp, Asana, Target direct marketing.
- Recruited new customers for Center Care, Family Health Plus and Child Health Plus.
- Maintain a prompt and proper level of communication with clients and the BRAVO organization.
- Assisted with day-to-day office functions and new business development.
- Number 2 of 8 sales consultants for revenue, number 1 for activity.
- Utilize medical records and eligibility standards to determine appropriate time off work.
- Implemented new communication tools for international and relocating students Coordinated all move in schedules during school year lease up
- Evaluated unit availability on daily basis to maintain the highest level of product knowledge.
- Performed background, criminal and credit checks for potential tenants, including income verification checks.
- Performed all facets of property management services.
- Give property tours, qualify and execute leases to all interested parties.
- Provided strong customer service and support for a 4400+ unit property management company.
- Promotional Campaigns
- New Vehicle
- Market Surveys
- New Customers
- Medicare
- Company Website
- SEO
- Property Management
- Product Knowledge
- Account Executives
- Facilitated the project team meetings and provided key stakeholders with project status.
- Led key strategic initiatives and provided project management expertise to the North American division.
- Provided commercial marketing processes for organizations and for individual business units.
- Partnered with the new CEO to develop internal communications strategy.
- Handled 100+ projects annually including product launches, direct mail campaigns, online marketing and new business initiatives.
- Included an Internet strategy which increased education product sales by 35% in one month.
- Led all Canadian marketing with sales of $80 million supporting a sales force of 50 and 7 direct reports.
- Develop PowerPoint presentations for various topics and service lines.
- Served as strategic communications lead on myriad engagements, most notably the Bank One/Chase merger migration project.
- Investigate new programs and activities to engage customers as well as capture new customers.
- Leverage CRM tool (Salesforce.com) to develop goals and deliver/generate a positive Return on Investment on each show.
- Assisted with the creation of email campaigns.
Learn How To Write a Digital Marketing Manager Resume
At Zippia, we went through countless Digital Marketing Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Digital Marketing Manager Resume Examples And Templates
Find the best Digital Marketing Manager job for you
Digital Marketing Manager Jobs You Might Like
- High Paying Digital Marketing Manager Jobs - $125K and Up
- Work From Home Digital Marketing Manager Jobs
- Entry Level Digital Marketing Manager Jobs
- Part Time Digital Marketing Manager Jobs
- Actively Hiring
- No Degree Digital Marketing Manager Jobs
Create The Perfect Resume
Our resume builder tool will walk you through the process of creating a stand-out Digital Marketing Manager resume.
Check Jobs That Match To Your Education
Top Colleges for Digital Marketing Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. University of Texas at Austin
Austin, TX • Private
7. University of Southern California
Los Angeles, CA • Private
8. Ohio State University
Columbus, OH • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. San Diego State University
San Diego, CA • Private
Find the best Digital Marketing Manager job for you
Digital Marketing Manager Jobs You Might Like
- High Paying Digital Marketing Manager Jobs - $125K and Up
- Work From Home Digital Marketing Manager Jobs
- Entry Level Digital Marketing Manager Jobs
- Part Time Digital Marketing Manager Jobs
- Actively Hiring
- No Degree Digital Marketing Manager Jobs
Online Courses For Digital Marketing Manager That You May Like
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Top Skills For a Digital Marketing Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.8% of Digital Marketing Managers listed Analytics on their resume, but soft skills such as Creativity and Organizational skills are important as well.
- Analytics, 9.8%
- Email Campaigns, 5.7%
- Web Content, 5.7%
- Digital Strategy, 5.5%
- Paid Search, 5.4%
- Other Skills, 67.9% See All Digital Marketing Manager Skills
12 Digital Marketing Manager RESUME EXAMPLES
Build a professional digital marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12+ resume templates to create your digital marketing manager resume.
Best States For a Digital Marketing Manager
Some places are better than others when it comes to starting a career as a Digital Marketing Manager. The best states for people in this position are New Jersey, Virginia, New York, and California. Digital Marketing Managers make the most in New Jersey with an average salary of $109,583. Whereas in Virginia and New York, they would average $104,838 and $102,167, respectively. While Digital Marketing Managers would only make an average of $99,840 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New Jersey
$109,583
Avg. Salary
2. District of Columbia
$109,813
Avg. Salary
3. New York
$102,167
Avg. Salary
How Do Digital Marketing Manager Rate Their Jobs?
Top Digital Marketing Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Digital Marketing Managers and discovered their number of Digital Marketing Manager opportunities and average salary. Through our research, we concluded that Robert Half International was the best, especially with an average salary of $73,165. Accenture follows up with an average salary of $136,872, and then comes Deloitte with an average of $126,171. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Digital Marketing Manager. The employers include VMware, Stanley Black & Decker, and Verizon Communications
Digital Marketing Manager Videos
Becoming a Digital Marketing Manager FAQs
How much do starting social media managers make?
Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.
A fresh social media manager should not expect to make much more than $33,000 a year until they have a few successful marketing campaigns under their name. If you choose to be a freelance social media manager, you can set your own rates.
That being said, competition for freelance contracts can be steep, and many greener social media managers will intentionally take a worse salary in exchange for the experience and possible name recognition.