What is a Digital Marketing Manager

Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.

Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.

If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.

There is more than meets the eye when it comes to being a Digital Marketing Manager. For example, did you know that they make an average of $42.02 an hour? That's $87,403 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Digital Marketing Manager Do

There are certain skills that many Digital Marketing Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Organizational skills and Analytical skills.

Learn more about what a Digital Marketing Manager does

How To Become a Digital Marketing Manager

If you're interested in becoming a Digital Marketing Manager, one of the first things to consider is how much education you need. We've determined that 76.5% of Digital Marketing Managers have a bachelor's degree. In terms of higher education levels, we found that 14.5% of Digital Marketing Managers have master's degrees. Even though most Digital Marketing Managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Digital Marketing Manager. When we researched the most common majors for a Digital Marketing Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Digital Marketing Manager resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Digital Marketing Manager. In fact, many Digital Marketing Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Digital Marketing Managers also have previous career experience in roles such as Marketing Internship or Marketing Coordinator.

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Average Salary
$87,403
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
127,347
Job Openings
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Digital Marketing Manager Career Paths

Top Careers Before Digital Marketing Manager

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Average Salary for a Digital Marketing Manager

Digital Marketing Managers in America make an average salary of $87,403 per year or $42 per hour. The top 10 percent makes over $125,000 per year, while the bottom 10 percent under $60,000 per year.
Average Salary
$87,403
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Digital Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Digital Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Digital Marketing Manager Resume

At Zippia, we went through countless Digital Marketing Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Digital Marketing Manager Resume Examples And Templates

Digital Marketing Manager Demographics

Digital Marketing Manager Gender Statistics

male

53.9 %

female

42.0 %

unknown

4.1 %

Digital Marketing Manager Ethnicity Statistics

White

71.2 %

Hispanic or Latino

12.0 %

Asian

9.7 %

Digital Marketing Manager Foreign Languages Spoken Statistics

Spanish

42.4 %

French

16.7 %

Mandarin

5.4 %
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Digital Marketing Manager Education

Digital Marketing Manager Majors

20.8 %
19.0 %

Digital Marketing Manager Degrees

Bachelors

76.5 %

Masters

14.5 %

Associate

6.2 %

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None
High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Digital Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
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Online Courses For Digital Marketing Manager That You May Like

Digital Marketing Strategy Bundle: 5 practical courses in 1!
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Top Skills For a Digital Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.8% of Digital Marketing Managers listed Analytics on their resume, but soft skills such as Creativity and Organizational skills are important as well.

12 Digital Marketing Manager RESUME EXAMPLES

Best States For a Digital Marketing Manager

Some places are better than others when it comes to starting a career as a Digital Marketing Manager. The best states for people in this position are New Jersey, Virginia, New York, and California. Digital Marketing Managers make the most in New Jersey with an average salary of $109,583. Whereas in Virginia and New York, they would average $104,838 and $102,167, respectively. While Digital Marketing Managers would only make an average of $99,840 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Digital Marketing Manager Jobs:
1,567
Highest 10% Earn:
$183,000
Location Quotient:
1.29
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. District of Columbia

Total Digital Marketing Manager Jobs:
403
Highest 10% Earn:
$182,000
Location Quotient:
1.57
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Digital Marketing Manager Jobs:
2,602
Highest 10% Earn:
$172,000
Location Quotient:
1.32
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Digital Marketing Managers

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Top Digital Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Digital Marketing Managers and discovered their number of Digital Marketing Manager opportunities and average salary. Through our research, we concluded that Robert Half International was the best, especially with an average salary of $73,165. Accenture follows up with an average salary of $136,872, and then comes Deloitte with an average of $126,171. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Digital Marketing Manager. The employers include VMware, Stanley Black & Decker, and Verizon Communications

Digital Marketing Manager Videos

Becoming a Digital Marketing Manager FAQs

How much do starting social media managers make?

Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.

A fresh social media manager should not expect to make much more than $33,000 a year until they have a few successful marketing campaigns under their name. If you choose to be a freelance social media manager, you can set your own rates.

That being said, competition for freelance contracts can be steep, and many greener social media managers will intentionally take a worse salary in exchange for the experience and possible name recognition.

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