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Best states for a digital marketing manager
Quoted expert
Dr. Joseph Schuessler
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It seems like digital marketing managers are becoming more and more common across America. But working conditions and demand for digital marketing managers aren't the same everywhere in the U.S. Although there are abundant digital marketing manager jobs in the United States, a large number of them are in the West. Rhode Island is the best state in the country for digital marketing manager jobs.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for digital marketing managers. Rhode Island is the best state for digital marketing managers, where the median salary is $112,416.If you are currently seeking employment as a digital marketing manager, you can find open job positions using Zippia's search tools.
10 best states for digital marketing managers in 2025
1. Rhode Island
Total digital marketing manager jobs: 301 Average annual salary: $112,416 Lowest 10 percent earn: $79,000 Highest 10 percent earn: $159,000 Location Quotient: 1.62
2. New Jersey
Total digital marketing manager jobs: 1,567 Average annual salary: $113,825 Lowest 10 percent earn: $80,000 Highest 10 percent earn: $161,000 Location Quotient: 1.29
3. Connecticut
Total digital marketing manager jobs: 688 Average annual salary: $105,734 Lowest 10 percent earn: $74,000 Highest 10 percent earn: $150,000 Location Quotient: 1.35
4. Ohio
Total digital marketing manager jobs: 1,223 Average annual salary: $105,751 Lowest 10 percent earn: $74,000 Highest 10 percent earn: $150,000 Location Quotient: 0.78
5. Michigan
Total digital marketing manager jobs: 861 Average annual salary: $108,296 Lowest 10 percent earn: $76,000 Highest 10 percent earn: $153,000 Location Quotient: 0.72
6. Pennsylvania
Total digital marketing manager jobs: 1,748 Average annual salary: $100,936 Lowest 10 percent earn: $71,000 Highest 10 percent earn: $143,000 Location Quotient: 0.98
7. New York
Total digital marketing manager jobs: 2,602 Average annual salary: $103,995 Lowest 10 percent earn: $73,000 Highest 10 percent earn: $147,000 Location Quotient: 1.32
8. Wisconsin
Total digital marketing manager jobs: 767 Average annual salary: $102,022 Lowest 10 percent earn: $71,000 Highest 10 percent earn: $144,000 Location Quotient: 0.91
9. New Hampshire
Total digital marketing manager jobs: 289 Average annual salary: $100,227 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $141,000 Location Quotient: 1.08
10. California
Total digital marketing manager jobs: 5,931 Average annual salary: $105,294 Lowest 10 percent earn: $72,000 Highest 10 percent earn: $152,000 Location Quotient: 1.32
Digital marketing manager jobsNear Columbus, OH
How Zippia determines the best states to be a digital marketing manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a digital marketing manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Rhode Island | $112,416 | $79,000 | 1,059,639 | 301 |
| 2 | New Jersey | $113,825 | $80,000 | 9,005,644 | 1,567 |
| 3 | Connecticut | $105,734 | $74,000 | 3,588,184 | 688 |
| 4 | Ohio | $105,751 | $74,000 | 11,658,609 | 1,223 |
| 5 | Michigan | $108,296 | $76,000 | 9,962,311 | 861 |
| 6 | Pennsylvania | $100,936 | $71,000 | 12,805,537 | 1,748 |
| 7 | New York | $103,995 | $73,000 | 19,849,399 | 2,602 |
| 8 | Wisconsin | $102,022 | $71,000 | 5,795,483 | 767 |
| 9 | New Hampshire | $100,227 | $70,000 | 1,342,795 | 289 |
| 10 | California | $105,294 | $72,000 | 39,536,653 | 5,931 |
| 11 | Delaware | $103,589 | $73,000 | 961,939 | 178 |
| 12 | Massachusetts | $103,415 | $72,000 | 6,859,819 | 1,451 |
| 13 | Minnesota | $99,266 | $70,000 | 5,576,606 | 1,104 |
| 14 | Oregon | $100,874 | $71,000 | 4,142,776 | 722 |
| 15 | Virginia | $103,292 | $72,000 | 8,470,020 | 1,471 |
| 16 | Montana | $96,893 | $70,000 | 1,050,493 | 213 |
| 17 | West Virginia | $99,920 | $70,000 | 1,815,857 | 152 |
| 18 | Arizona | $99,094 | $68,000 | 7,016,270 | 821 |
| 19 | Louisiana | $101,050 | $67,000 | 4,684,333 | 271 |
| 20 | District of Columbia | $98,651 | $69,000 | 693,972 | 403 |
| 21 | Kentucky | $95,901 | $67,000 | 4,454,189 | 403 |
| 22 | Arkansas | $93,360 | $65,000 | 3,004,279 | 370 |
| 23 | Illinois | $97,299 | $68,000 | 12,802,023 | 1,824 |
| 24 | Texas | $94,831 | $64,000 | 28,304,596 | 3,020 |
| 25 | Washington | $94,699 | $67,000 | 7,405,743 | 1,659 |
| 26 | Indiana | $96,333 | $67,000 | 6,666,818 | 597 |
| 27 | Maryland | $97,938 | $69,000 | 6,052,177 | 949 |
| 28 | Idaho | $95,703 | $67,000 | 1,716,943 | 177 |
| 29 | North Carolina | $93,143 | $65,000 | 10,273,419 | 1,410 |
| 30 | Iowa | $94,182 | $66,000 | 3,145,711 | 359 |
| 31 | Kansas | $93,595 | $66,000 | 2,913,123 | 353 |
| 32 | Tennessee | $91,461 | $64,000 | 6,715,984 | 676 |
| 33 | Maine | $90,261 | $64,000 | 1,335,907 | 203 |
| 34 | New Mexico | $92,839 | $64,000 | 2,088,070 | 201 |
| 35 | Nevada | $92,190 | $63,000 | 2,998,039 | 286 |
| 36 | Nebraska | $91,044 | $64,000 | 1,920,076 | 292 |
| 37 | Alabama | $92,146 | $63,000 | 4,874,747 | 379 |
| 38 | Oklahoma | $92,544 | $64,000 | 3,930,864 | 224 |
| 39 | North Dakota | $88,304 | $63,000 | 755,393 | 138 |
| 40 | Vermont | $84,658 | $59,000 | 623,657 | 208 |
| 41 | Utah | $83,667 | $59,000 | 3,101,833 | 786 |
| 42 | Georgia | $88,591 | $61,000 | 10,429,379 | 1,560 |
| 43 | Wyoming | $81,766 | $58,000 | 579,315 | 106 |
| 44 | South Dakota | $86,489 | $61,000 | 869,666 | 144 |
| 45 | Colorado | $81,952 | $58,000 | 5,607,154 | 989 |
| 46 | South Carolina | $88,424 | $61,000 | 5,024,369 | 418 |
| 47 | Florida | $81,918 | $54,000 | 20,984,400 | 2,228 |
| 48 | Alaska | $76,121 | $64,000 | 739,795 | 110 |
| 49 | Hawaii | $62,011 | $48,000 | 1,427,538 | 144 |
| 50 | Missouri | $84,883 | $59,000 | 6,113,532 | 598 |
| 51 | Mississippi | $83,939 | $57,000 | 2,984,100 | 198 |
Highest paying states for digital marketing managers
| Rank | State | Avg. Digital Marketing Manager Salary |
|---|---|---|
| 1 | Rhode Island | $112,416 |
| 2 | New Jersey | $113,825 |
| 3 | Connecticut | $105,734 |
| 4 | Ohio | $105,751 |
| 5 | Michigan | $108,296 |
| 6 | Pennsylvania | $100,936 |
| 7 | New York | $103,995 |
| 8 | Wisconsin | $102,022 |
| 9 | New Hampshire | $100,227 |
| 10 | California | $105,294 |
| 11 | Delaware | $103,589 |
| 12 | Massachusetts | $103,415 |
| 13 | Minnesota | $99,266 |
| 14 | Oregon | $100,874 |
| 15 | Virginia | $103,292 |
| 16 | Montana | $96,893 |
| 17 | West Virginia | $99,920 |
| 18 | Arizona | $99,094 |
| 19 | Louisiana | $101,050 |
| 20 | District of Columbia | $98,651 |
| 21 | Kentucky | $95,901 |
| 22 | Arkansas | $93,360 |
| 23 | Illinois | $97,299 |
| 24 | Texas | $94,831 |
| 25 | Washington | $94,699 |
| 26 | Indiana | $96,333 |
| 27 | Maryland | $97,938 |
| 28 | Idaho | $95,703 |
| 29 | North Carolina | $93,143 |
| 30 | Iowa | $94,182 |
| 31 | Kansas | $93,595 |
| 32 | Tennessee | $91,461 |
| 33 | Maine | $90,261 |
| 34 | New Mexico | $92,839 |
| 35 | Nevada | $92,190 |
| 36 | Nebraska | $91,044 |
| 37 | Alabama | $92,146 |
| 38 | Oklahoma | $92,544 |
| 39 | North Dakota | $88,304 |
| 40 | Vermont | $84,658 |
| 41 | Utah | $83,667 |
| 42 | Georgia | $88,591 |
| 43 | Wyoming | $81,766 |
| 44 | South Dakota | $86,489 |
| 45 | Colorado | $81,952 |
| 46 | South Carolina | $88,424 |
| 47 | Florida | $81,918 |
| 48 | Alaska | $76,121 |
| 49 | Hawaii | $62,011 |
| 50 | Missouri | $84,883 |
| 51 | Mississippi | $83,939 |
Expert opinions on the best states for digital marketing managers
Are there any particularly good places in the United States for digital marketing managers to find work opportunities?
Dr. Joseph Schuessler
Associate Dean, Tarleton State University
Certainly! Much like finance, many suitable positions for finance majors are also ideal for business economics majors. In our region, the Federal Reserve Bank of Dallas routinely recruits our majors. Traditional positions in the financial sector, such as investment and market analysts, stockbrokers, bank managers, etc. are all attracted to motivated business economics majors.
Digital marketing manager best states FAQs
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Updated January 8, 2025