Digital marketing manager demographics and statistics in the US
Digital marketing manager demographics research summary. Zippia estimates digital marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our digital marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital marketing managers after extensive research and analysis:
- There are over 43,255 digital marketing managers currently employed in the United States.
- 44.0% of all digital marketing managers are women, while 56.0% are men.
- The average digital marketing manager age is 39 years old.
- The most common ethnicity of digital marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all digital marketing managers are LGBT.
- Digital marketing managers are 52% more likely to work at private companies in comparison to public companies.
On this page
Digital marketing manager demographics by:
Digital marketing manager gender statistics
44.0% of digital marketing managers are women and 56.0% of digital marketing managers are men.
- Male, 56.0%
- Female, 44.0%
Digital marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 56.0% |
| Female | 44.0% |
Digital marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$100,359
Female income
$95,489
Digital marketing manager gender ratio over time
This data breaks down the percentage of men and women in digital marketing manager positions over time. Currently, 44.0% of digital marketing managers are female.
Digital marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 74.40% | 25.60% |
| 2011 | 74.11% | 25.89% |
| 2012 | 74.64% | 25.36% |
| 2013 | 74.58% | 25.42% |
| 2014 | 73.02% | 26.98% |
| 2015 | 72.61% | 27.39% |
| 2016 | 72.51% | 27.49% |
| 2017 | 71.61% | 28.39% |
| 2018 | 58.26% | 41.74% |
| 2019 | 57.20% | 42.80% |
| 2020 | 55.61% | 44.39% |
| 2021 | 55.99% | 44.01% |
Digital marketing manager related jobs gender ratio
We compared digital marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Digital Marketing Manager | 56% | 44% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital marketing manager demographics by race
The most common ethnicity among digital marketing managers is White, which makes up 74.6% of all digital marketing managers. Comparatively, 8.7% of digital marketing managers are Hispanic or Latino and 8.2% of digital marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Digital marketing manager race
| Digital marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Digital marketing manager race and ethnicity over time
See how digital marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Digital marketing manager wage gap by race
According to our data, asian digital marketing managers have the highest average salary compared to other ethnicities. Black or african american digital marketing managers have the lowest average salary at $95,490.
| Ethnicity | Salary |
|---|---|
| Unknown | $99,915 |
| White | $99,522 |
| Black or African American | $95,490 |
| Asian | $108,061 |
| Hispanic or Latino | $99,222 |
Average digital marketing manager age
See how the average age of digital marketing managers varies based on ethnicity and gender.
Male
Female
Digital marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Digital marketing manager age breakdown
The average age of digital marketing managers is 40+ years years old, representing 44% of the digital marketing manager population.
Digital marketing manager age breakdown
| Digital Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Digital marketing manager educational attainment
The most common degree for digital marketing managers is bachelor's degree, with 77% of digital marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 6%.
- Bachelor's, 77%
- Master's, 15%
- Associate, 6%
- High School Diploma, 1%
- Other Degrees, 1%
Digital marketing managers by degree level
| Digital marketing manager degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 15% |
| Associate | 6% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Digital marketing manager jobs you might like
Digital marketing manager wage gap by degree level
According to the data, digital marketing managers with a Doctorate degree earn more than those without, at $118,789 annually. With a Master's degree, digital marketing managers earn a median annual income of $114,374 compared to $102,743 for digital marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $114,374 |
| Bachelor's Degree | $102,743 |
| Doctorate Degree | $118,789 |
Digital marketing manager employment statistics
Most digital marketing managers work for a private in the media industry.
Company size where digital marketing managers work
Below, you can see the size of companies where digital marketing managers work.
Digital marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 40% |
Digital marketing manager jobs by company type
Employees with the digital marketing manager job title have their preferences when it comes to working for a company. For instance, most digital marketing managers prefer to work at private companies over public companies.
Digital marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 44% |
| Private | 52% |
| Government | 1% |
Digital marketing manager jobs by industry
The most common industries for digital marketing managers are media, technology and professional.
Digital marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 18% |
| Media | 14% |
| Professional | 9% |
| Technology | 9% |
| Manufacturing | 8% |
| Retail | 8% |
| Finance | 6% |
| Hospitality | 4% |
| Health Care | 3% |
| Telecommunication | 3% |
| Non Profits | 3% |
| Insurance | 3% |
| Education | 3% |
| Internet | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Construction | 1% |
| Real Estate | 1% |
Digital marketing manager turnover and employment statistics
Digital marketing manager unemployment rate over time
The unemployment rate for digital marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital marketing manager unemployment rate by year
| Year | Digital marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average digital marketing manager tenure
The average digital marketing manager stays at their job for 1-2 years, based on the 5,013 digital marketing managers resumes in Zippia's database.
Digital marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 17% |
| 1-2 years | 32% |
| 3-4 years | 13% |
| 5-7 years | 22% |
| 8-10 years | 8% |
| 11+ years | 6% |
Digital marketing manager LGBT ratio compared to similar jobs
Review the percent of digital marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Product Manager | 7.25% | 168,499 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Digital Marketing Manager | 9.86% | - |
| Communications Officer | 16.11% | 73,260 |
Similar digital marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Product Manager | 7.25% | 168,499 |
| Advertising Agency Manager | 9.54% | 6,330 |
| Communications Officer | 16.11% | 73,260 |
Foreign languages spoken by digital marketing managers
The most common foreign language among digital marketing managers is Spanish at 42.4%. The second-most popular foreign language spoken is French at 16.7% and Mandarin is the third-most popular at 5.4%.
- Spanish, 42.4%
- French, 16.7%
- Mandarin, 5.4%
- Chinese, 5.1%
- Portuguese, 4.3%
- Other, 26.1%
Digital marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.4% |
| French | 16.7% |
| Mandarin | 5.4% |
| Chinese | 5.1% |
| Portuguese | 4.3% |
| Other | 26.1% |
