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The differences between digital marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and an assistant marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Digital Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $99,563 | $94,094 |
| Hourly rate | $47.87 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Digital marketing managers and assistant marketing managers have different pay scales, as shown below.
| Digital Marketing Manager | Assistant Marketing Manager | |
| Average salary | $99,563 | $94,094 |
| Salary range | Between $71,000 And $138,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | New Jersey | Virginia |
| Best paying company | Conrad N. Hilton Foundation | General Motors |
| Best paying industry | - | Finance |
There are a few differences between a digital marketing manager and an assistant marketing manager in terms of educational background:
| Digital Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and assistant marketing managers' demographics:
| Digital Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |