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The differences between digital marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a brand marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Digital Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $99,563 | $91,940 |
| Hourly rate | $47.87 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Digital marketing managers and brand marketing managers have different pay scales, as shown below.
| Digital Marketing Manager | Brand Marketing Manager | |
| Average salary | $99,563 | $91,940 |
| Salary range | Between $71,000 And $138,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Conrad N. Hilton Foundation | Morgan Lewis |
| Best paying industry | - | Media |
There are a few differences between a digital marketing manager and a brand marketing manager in terms of educational background:
| Digital Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and brand marketing managers' demographics:
| Digital Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |