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The differences between digital marketing managers and content marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a content marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $84,566 average annual salary of a content marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a content marketing manager are content marketing, digital marketing, and wordpress.
| Digital Marketing Manager | Content Marketing Manager | |
| Yearly salary | $99,563 | $84,566 |
| Hourly rate | $47.87 | $40.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 120,350 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Digital marketing managers and content marketing managers have different pay scales, as shown below.
| Digital Marketing Manager | Content Marketing Manager | |
| Average salary | $99,563 | $84,566 |
| Salary range | Between $71,000 And $138,000 | Between $65,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Conrad N. Hilton Foundation | Meta |
| Best paying industry | - | Finance |
There are a few differences between a digital marketing manager and a content marketing manager in terms of educational background:
| Digital Marketing Manager | Content Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and content marketing managers' demographics:
| Digital Marketing Manager | Content Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |