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The differences between digital marketing managers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing manager, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Marketing Manager | Digital Marketing Specialist | |
| Yearly salary | $99,563 | $60,359 |
| Hourly rate | $47.87 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 126,137 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital marketing managers and digital marketing specialists have different pay scales, as shown below.
| Digital Marketing Manager | Digital Marketing Specialist | |
| Average salary | $99,563 | $60,359 |
| Salary range | Between $71,000 And $138,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Conrad N. Hilton Foundation | Meta |
| Best paying industry | - | Finance |
There are a few differences between a digital marketing manager and a digital marketing specialist in terms of educational background:
| Digital Marketing Manager | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and digital marketing specialists' demographics:
| Digital Marketing Manager | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |