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The differences between digital marketing managers and executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing manager, becoming an executive takes usually requires More than 10 years. Additionally, an executive has an average salary of $108,285, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for an executive are customer service, digital transformation, and healthcare.
| Digital Marketing Manager | Executive | |
| Yearly salary | $99,563 | $108,285 |
| Hourly rate | $47.87 | $52.06 |
| Growth rate | 10% | 6% |
| Number of jobs | 126,137 | 83,869 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 61% |
| Average age | 39 | 52 |
| Years of experience | 10 | - |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
An Executive's responsibilities vary depending on an organization or company. However, most of the time, it involves a great deal of leadership and communication. An Executive must oversee and direct employees towards particular sets of goals and vision, create strategies and plans that will benefit the company's financial gains and workforce, and as well as evaluate and analyze the progress of various company departments. Moreover, an Executive holds the power of decision-making, such as in the aspects of budget, promotions, and policies.
Digital marketing managers and executives have different pay scales, as shown below.
| Digital Marketing Manager | Executive | |
| Average salary | $99,563 | $108,285 |
| Salary range | Between $71,000 And $138,000 | Between $63,000 And $184,000 |
| Highest paying City | San Francisco, CA | Providence, RI |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Conrad N. Hilton Foundation | Capgemini |
| Best paying industry | - | - |
There are a few differences between a digital marketing manager and an executive in terms of educational background:
| Digital Marketing Manager | Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 61% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between digital marketing managers' and executives' demographics:
| Digital Marketing Manager | Executive | |
| Average age | 39 | 52 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.7% Asian, 7.6% White, 76.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |