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The differences between digital marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Digital Marketing Manager | Marketing Lead | |
| Yearly salary | $99,563 | $104,664 |
| Hourly rate | $47.87 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Digital marketing managers and marketing leads have different pay scales, as shown below.
| Digital Marketing Manager | Marketing Lead | |
| Average salary | $99,563 | $104,664 |
| Salary range | Between $71,000 And $138,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Conrad N. Hilton Foundation | Meta |
| Best paying industry | - | Technology |
There are a few differences between a digital marketing manager and a marketing lead in terms of educational background:
| Digital Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and marketing leads' demographics:
| Digital Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |