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The differences between digital marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a marketing supervisor. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Digital Marketing Manager | Marketing Supervisor | |
| Yearly salary | $99,563 | $64,304 |
| Hourly rate | $47.87 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Digital marketing managers and marketing supervisors have different pay scales, as shown below.
| Digital Marketing Manager | Marketing Supervisor | |
| Average salary | $99,563 | $64,304 |
| Salary range | Between $71,000 And $138,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | New Jersey | New York |
| Best paying company | Conrad N. Hilton Foundation | Halliburton |
| Best paying industry | - | Retail |
There are a few differences between a digital marketing manager and a marketing supervisor in terms of educational background:
| Digital Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and marketing supervisors' demographics:
| Digital Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |