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The differences between digital marketing managers and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing manager, becoming a specialist takes usually requires 1-2 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $58,013 average annual salary of a specialist.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a specialist are patients, customer service, and work ethic.
| Digital Marketing Manager | Specialist | |
| Yearly salary | $99,563 | $58,013 |
| Hourly rate | $47.87 | $27.89 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 49% |
| Average age | 39 | 42 |
| Years of experience | 10 | 2 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Digital marketing managers and specialists have different pay scales, as shown below.
| Digital Marketing Manager | Specialist | |
| Average salary | $99,563 | $58,013 |
| Salary range | Between $71,000 And $138,000 | Between $32,000 And $104,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Conrad N. Hilton Foundation | The Citadel |
| Best paying industry | - | - |
There are a few differences between a digital marketing manager and a specialist in terms of educational background:
| Digital Marketing Manager | Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 49% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital marketing managers' and specialists' demographics:
| Digital Marketing Manager | Specialist | |
| Average age | 39 | 42 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |