What is a digital marketing manager and how to become one

Q: How do I become a successful digital marketing manager?

To become a successful digital marketing manager, it is necessary to have strong communication and marketing skills. In addition to these skills, they should also have highly developed business understanding and problem-solving skills.

Q: How much do digital marketing managers make?

Digital marketing managers make about $85,000 per year. This encompasses a wide range of salary levels, with new digital marketing managers making around $70,000 a year and experienced digital marketing managers making over $100,000 in a year.

Q: How much do starting social media managers make?

Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.

Q: Is digital marketing manager a good career?

Yes, becoming a digital marketing manager is a good career. As the world relies more and more on the internet to communicate and advertise, digital marketing roles will become more critical to companies. This will mean an increase in jobs and pay for the role of a digital marketing manager.

Q: What qualifications do you need to be a digital marketing manager?

The qualifications you need to be a digital marketing manager are a bachelor's degree in marketing, communications, or a related field. They must also have a lot of experience conveying messages using different mediums while also dealing with a crisis.

Q: What skills do you need to be a digital marketing manager?

The skills you need to be a digital marketing manager include strong communication skills and strong marketing skills. In addition to these skills, they should also have highly developed business acumen and problem-solving skills.

Updated January 8, 2025

4 min read

Quoted experts

Dr. Gail Hudson Ph.D.,

Richard Tate

A digital marketing manager develops marketing strategies that promote a company's products or services through digital channels. They utilize various platforms such as social media, email, search engines, and websites to reach target audiences and increase brand awareness. Their duties include conducting market research, analyzing data to measure campaign success, optimizing campaigns for better performance, managing budgets, and coordinating with other teams such as creative and content teams.

What general advice would you give to a digital marketing manager?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreDigital Marketing ManagerUS Average

Salary

7.6

Avg. Salary $99,563

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 44.01%

male 55.99%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

What are the pros and cons of being a digital marketing manager?

Pros

High demand for digital marketing skills
Access to a variety of tools and technologies
Constantly learning and adapting to new trends and developments
Collaborating with a team of talented professionals
Possibility of making a significant impact on a company's success

Cons

Constantly changing algorithms and rules of social media platforms
Need to keep up with new technologies and trends
Must be able to handle criticism and negative feedback
Risk of burnout from constant screen time
Can be challenging to measure the efficacy of campaigns

Key steps to become a digital marketing manager

Explore digital marketing manager education requirements

Most common digital marketing manager degrees

Bachelor's

76.5 %

Master's

14.5 %

Associate

6.2 %

Start to develop specific digital marketing manager skills

Skills	Percentages
Digital Marketing	24.01%
Google Analytics	4.58%
Email Marketing	4.52%
Marketing Campaigns	3.98%
Project Management	2.99%

Complete relevant digital marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital marketing manager based on U.S. Bureau of Labor Statistics data and data from real digital marketing manager resumes.

Research digital marketing manager duties and responsibilities

Manage social media accounts; more than double Instagram & Facebook followers.
Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
Manage all QA and UAT to ensure all web enhancements meet business requirements.
Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.

Prepare your digital marketing manager resume

When your background is strong enough, you can start writing your digital marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital marketing manager resume templates

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