How to hire a digital marketing manager

How to hire a digital marketing manager, step by step

Here's a step-by-step digital marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital marketing manager
• Step 8: Go through the hiring process checklist

What does a digital marketing manager do?

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1. Identify your hiring needs

   The digital marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a digital marketing manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a digital marketing manager that fits the bill.

   The following list breaks down different types of digital marketing managers and their corresponding salaries.

   Type of Digital Marketing Manager	Description	Hourly rate
   Digital Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$34-66
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Email Marketing
   • Marketing Campaigns
   • Project Management
   • B Testing
   • KPIs
   • CRM
   • WordPress
   • A/B
   • Digital Transformation
   • Paid Search
   • Digital Channels
   • B2B Marketing

   Check all skills

   Responsibilities:

   • Manage social media accounts; more than double Instagram & Facebook followers.
   • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
   • Manage all QA and UAT to ensure all web enhancements meet business requirements.
   • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
   • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
   • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.

   More digital marketing manager duties

3. Make a budget

   Including a salary range in the digital marketing manager job description is a good way to get more applicants. A digital marketing manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a digital marketing manager in Utah may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level digital marketing manager. Additionally, a digital marketing manager with lots of experience in the field may command a higher salary as a result.

   Average digital marketing manager salary

   $99,563yearly

   $47.87 hourly rate

   ---

   Entry-level digital marketing manager salary

   $71,000 yearly salary

   Updated December 5, 2025

   Average digital marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$114,747	$55
   2	New Jersey	$114,063	$55
   3	Michigan	$108,549	$52
   4	Ohio	$106,784	$51
   5	Connecticut	$105,775	$51
   6	Virginia	$104,076	$50
   7	New York	$104,061	$50
   8	Massachusetts	$103,438	$50
   9	Pennsylvania	$101,262	$49
   10	Oregon	$100,524	$48
   11	Minnesota	$99,303	$48
   12	Arizona	$99,139	$48
   13	District of Columbia	$98,735	$47
   14	Maryland	$98,171	$47
   15	Illinois	$97,674	$47
   16	Indiana	$96,222	$46
   17	Texas	$95,446	$46
   18	Washington	$95,231	$46
   19	Kansas	$94,021	$45
   20	North Carolina	$93,862	$45

   Average digital marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Conrad N. Hilton Foundation	$144,664	$69.55
   2	McKinsey & Company Inc	$141,777	$68.16	5
   3	Mayo Clinic	$139,934	$67.28	4
   4	Meta	$132,396	$63.65	652
   5	ZS	$132,013	$63.47	5
   6	Shure	$131,481	$63.21
   7	The RealReal	$127,505	$61.30	4
   8	First Republic Bank	$126,865	$60.99
   9	Citi	$126,430	$60.78	17
   10	Accenture	$126,428	$60.78	434
   11	Goldman Sachs	$126,061	$60.61	10
   12	Google	$126,045	$60.60	127
   13	Vista Equity Partners	$125,989	$60.57	5
   14	Pure Storage	$124,618	$59.91	11
   15	MUFG EMEA	$124,594	$59.90
   16	BD	$123,340	$59.30	10
   17	Hoffmann-LA Roche Inc	$122,058	$58.68	15
   18	PepsiCo	$121,990	$58.65	12
   19	Essex Property Trust	$121,881	$58.60
   20	Brookfield Properties	$121,818	$58.57	4

4. Writing a digital marketing manager job description

   A digital marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a digital marketing manager job description:

   Digital marketing manager job description example

   Motorola Solutions is there for our customers when everything is on the line. In extreme moments - when a hurricane lands or when a fire breaks out. And in everyday moments - when a package arrives just in time for the holiday or when a child doesn't miss the school bus home.
   
   We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.
   
   The North America Digital Marketing Campaigns team is responsible for the management, measurement, lead flow and tracking of robust marketing strategies and tactics supporting the business and sales objectives for the company. The DCM team drives all campaigns strategy, demand generation and marketing programs across the key vertical markets Motorola Solutions serves.
   Job Description
   The Digital Campaigns Marketing Manager is responsible for leading the organization's campaign strategy, planning, execution, and measurement for our government solutions and technology. Working collaboratively with the broader digital and global marketing teams, this position will identify and prioritize campaigns, channels, promotions and strategies to drive demand and awareness to our key audiences. We are seeking someone who possesses a passion for digital marketing, account-based marketing, has a data-driven decision mindset, is able to grow and nurture relationships with our key working partners, is ready to spearhead and strategically orchestrate new marketing initiatives in an exciting and rewarding team environment.
   Primary responsibilities include but are not limited to:
   Lead the creation, planning, and execution of the integrated, digital marketing objectives and strategies for our government solutions and technology, including audience segmentation, outbound email, paid and organic media mix, 3rd party media channel recommendations, and website planning and organization Advance the existing opportunities for the sales team within a targeted account and specific contacts, generating new prospects by planning, organizing, and executing account based marketing programs Define common campaign goals, structure and elements to be used across online campaigns including but not limited to: Email Automation, Paid Search, Digital Display, Social Media, Google, Bing, and more Track KPI's and develop campaigns and strategies that tie back to revenue goals. Perform analyses on the media mix, budget distribution, and segmentation strategy regularly. Work directly with the internal media team to optimize marketing budgets efficiently Lead the creation of compelling marketing creative and digital website content in an effort to drive demand through various integrated digital channels Continuously test and optimize existing campaigns to improve the customer experience to grow revenue and increase account engagement, leading to cross-sell/upsell opportunities Coordinate with key functions (marketing operations, IT, website team, product, business operation leaders) to ensure proper go-to-marketing strategy, management and reporting of campaign attribution, online use, and engagement
   
   Additional Knowledge/Skills:
   Bachelor's degree in Marketing, Business or related field5+ years of experience in digital media and integrated marketing Ability to think “big picture” and holistically to help drive campaign initiatives to meet demand generation revenue goals Go-getter with the mindset to take ownership and drive results; A proactive approach to problem identification and resolution Team player who enjoys working closely with other team members Exceptional verbal and written communication skills, confident in ability to write short and long-form copy Experience working directly with sales leadership, external agencies, marketing operations, graphic designers, copywriters, and other development teams Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment Ability to develop and deploy multi-channel ABM campaigns that target one-to-one, one-to-few accounts to accelerate campaign pipeline across strategic opportunities Experience working with marketing automation platforms (Eloqua a plus), Content Management Systems (i.e. Adobe Experience Manager), and analytics tools (Google Analytics, Hotjar) Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights
   
   #LI-MM1
   #LI-REMOTE
   Basic Requirements
   Bachelor's degree5+ years of experience in digital media, marketing, and/or campaigns management
   
   Vaccine Requirement
   Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.
   
   Travel Requirements
   Under 10%
   Relocation Provided
   None
   Position Type
   Experienced
   Referral Payment Plan
   No
   
   Our U.S. Benefits include:
   Incentive Bonus PlansMedical, Dental, Vision benefits effective Day 1401K with Company Match and Day 1 vesting9 Paid HolidaysGenerous Paid Time Off PackagesEmployee Stock Purchase PlanPaid Parental & Family Leaveand more!
   EEO Statement
   Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.

   Copy this example

   

5. Post your job

   To find digital marketing managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any digital marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level digital marketing managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your digital marketing manager job on Zippia to find and recruit digital marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting digital marketing managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital marketing manager

   Once you've decided on a perfect digital marketing manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new digital marketing manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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