Digital marketing manager job description

Motorola Solutions is there for our customers when everything is on the line. In extreme moments - when a hurricane lands or when a fire breaks out. And in everyday moments - when a package arrives just in time for the holiday or when a child doesn't miss the school bus home.

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.

The North America Digital Marketing Campaigns team is responsible for the management, measurement, lead flow and tracking of robust marketing strategies and tactics supporting the business and sales objectives for the company. The DCM team drives all campaigns strategy, demand generation and marketing programs across the key vertical markets Motorola Solutions serves.
Job Description
The Digital Campaigns Marketing Manager is responsible for leading the organization's campaign strategy, planning, execution, and measurement for our government solutions and technology. Working collaboratively with the broader digital and global marketing teams, this position will identify and prioritize campaigns, channels, promotions and strategies to drive demand and awareness to our key audiences. We are seeking someone who possesses a passion for digital marketing, account-based marketing, has a data-driven decision mindset, is able to grow and nurture relationships with our key working partners, is ready to spearhead and strategically orchestrate new marketing initiatives in an exciting and rewarding team environment.
Primary responsibilities include but are not limited to:
Lead the creation, planning, and execution of the integrated, digital marketing objectives and strategies for our government solutions and technology, including audience segmentation, outbound email, paid and organic media mix, 3rd party media channel recommendations, and website planning and organization Advance the existing opportunities for the sales team within a targeted account and specific contacts, generating new prospects by planning, organizing, and executing account based marketing programs Define common campaign goals, structure and elements to be used across online campaigns including but not limited to: Email Automation, Paid Search, Digital Display, Social Media, Google, Bing, and more Track KPI's and develop campaigns and strategies that tie back to revenue goals. Perform analyses on the media mix, budget distribution, and segmentation strategy regularly. Work directly with the internal media team to optimize marketing budgets efficiently Lead the creation of compelling marketing creative and digital website content in an effort to drive demand through various integrated digital channels Continuously test and optimize existing campaigns to improve the customer experience to grow revenue and increase account engagement, leading to cross-sell/upsell opportunities Coordinate with key functions (marketing operations, IT, website team, product, business operation leaders) to ensure proper go-to-marketing strategy, management and reporting of campaign attribution, online use, and engagement

Additional Knowledge/Skills:
Bachelor's degree in Marketing, Business or related field5+ years of experience in digital media and integrated marketing Ability to think “big picture” and holistically to help drive campaign initiatives to meet demand generation revenue goals Go-getter with the mindset to take ownership and drive results; A proactive approach to problem identification and resolution Team player who enjoys working closely with other team members Exceptional verbal and written communication skills, confident in ability to write short and long-form copy Experience working directly with sales leadership, external agencies, marketing operations, graphic designers, copywriters, and other development teams Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment Ability to develop and deploy multi-channel ABM campaigns that target one-to-one, one-to-few accounts to accelerate campaign pipeline across strategic opportunities Experience working with marketing automation platforms (Eloqua a plus), Content Management Systems (i.e. Adobe Experience Manager), and analytics tools (Google Analytics, Hotjar) Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights

#LI-MM1
#LI-REMOTE
Basic Requirements
Bachelor's degree5+ years of experience in digital media, marketing, and/or campaigns management

Vaccine Requirement
Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.

Travel Requirements
Under 10%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
No

Our U.S. Benefits include:
Incentive Bonus PlansMedical, Dental, Vision benefits effective Day 1401K with Company Match and Day 1 vesting9 Paid HolidaysGenerous Paid Time Off PackagesEmployee Stock Purchase PlanPaid Parental & Family Leaveand more!
EEO Statement
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.

Join a team of more than 25,000 team members, comprised of our home office and over 215 clubs and 3 distribution centers in 17 states. We're committed to delivering value and convenience to our Members, helping them save every day on everything they need for their family and home. BJ's Wholesale Club offers a collaborative, team-oriented environment where all team members can learn, grow and excel.

The Email Experience Manager will work with our Email Marketing and Operations partners to architect, design and oversee Adobe campaign solutions. The Email Experience Manager will focus on how to use Adobe Campaign and other tools to provide a best-in-class Digital Experience for our Members. This individual will have extensive interaction with cross functional partners to develop an execution and strategic roadmap.
Interface with operations counterparts or marketing managers to align on objectives

Partner with Marketing counterparts on campaign sizing, target sizing, A/B testing using the Adobe Suite

Interface with third party vendors for successful completion of various activities

Provide analysis using campaign tools

Be able to gather requirements, template design, customer data mapping, solution design, development and deployment

Contribute to developing Adobe Campaign capabilities & assets.

Must have deep understanding of different kind of Pre and Post communications programs

·Must demonstrate understanding of the latest trends in the digital messaging market space, including integration with mobile channel, data management in the new space, integration of online and offline channels and how its enables using some of the technologies

·Requirements

Minimum 5-8 years using Adobe Marketing cloud - Adobe Campaign Standard, Marketo, AEM, Target, Analytics, AAM

Campaign management experience and hands on data management experience for customer data and certified on Marketing Cloud products or MSA certified by Adobe

Must exhibit a through conceptual understanding of the entire end to end Customer Journeys & capabilities that support these using one of the above mentioned Technology stack.

Worked on at least 3 - 4 full lifecycles of messaging campaign management

Must have clear understanding and preferable working experience across digital channels, NBA (Next Best Action)/POM (Progressive Omni Messaging) event based and real time triggers

JavaScript, XML, Web services and SOAP Calls and other Integration Technologies (using APIs' etc.) used in integration of Marketing platforms

Nice to have:

Front end Development using HTML / CSS / JS

JavaScript, XML, Web services and SOAP Calls and other Integration Technologies (using APIs' etc.) used in integration of Marketing platforms

SQL skills and experience with Customer data management

Adobe Administration skills

TP-Link USA is currently seeking a Digital Marketing Manager/Specialist for our US Corporate Headquarters in Irvine, CA.

TP-Link is the leading provider of consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products.

Spacious and modern, our Irvine office creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, TP-Link USA offers a modern working environment, free gym membership, quarterly team building, flex-spending, employee paid benefits, bi-annual raise opportunity, paid vacation & holidays, 401k plan and annual bonus. Come join our team!
Requirements

What we're looking for:

We are looking for a Digital Marketing Manager/Specialist with passion and creativity. Hands-on position to create, develop, execute marketing strategies/campaigns to promote product and brand, involving digital paid advertising, email marketing, SEO etc.

What your future looks like:

Collaborate with marketing team leader and member to set overall objectives and goals.

Plan and manage product launch campaign and seasonal product or branding campaign

Execute digital marketing campaigns including PPC, Paid Social, SEM, email from creative to result

Analyze and report on campaign performance across platforms

Manage and update website content, optimize for better SEO and traffic, effectively convert traffic to sales

Undertake individual tasks of a marketing plan as assigned

What you'll bring to the table:

Three years or more digital marketing experience in consumer electronics preferred

High level of proficiency with PPC and Paid social(Facebook/Instagram Ads), SEM

Highly strategic on campaign creation and execution

Exceptional verbal, written and communication skill

Strong data analyzing and critical thinking for performance improving and problem solving

Self-motivated and highly proactive and organized, thrive in cross-functional environment.

College Degree in Marketing or related field

Experience with influencer marketing preferred

Benefits

TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. While TP-Link has made its global mark, it is still a relatively new brand to the U.S. As we grow and shape our team, we're looking for people to directly influence the success of our U.S. business.

Feel a connection? Send us your resume and a cover letter telling us why you believe you're the right fit for our team.

We are committed to diversity. TP-Link is an Equal Opportunity Employer M/F/D/V.