Digital marketing manager resume examples from 2025
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How to write a digital marketing manager resume
Craft a resume summary statement
Your resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to writing the most important 2-4 sentences of your resume:
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in digital marketing manager-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
Hiring managers spend under a minute reviewing resumes on average. This means your summary needs to demonstrate your value quickly and show why you are the perfect fit for the digital marketing manager position.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:
- You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
- Include as many relevant hard skills and soft skills as possible from the listing.
- Use the most up to date and accurate terms. Don't forget to be specific.
Here are example skills to include in your “Area of Expertise” on a digital marketing manager resume:
- Digital Marketing
- Google Analytics
- Email Marketing
- Marketing Campaigns
- Project Management
- B Testing
- KPIs
- CRM
- WordPress
- A/B
- Digital Transformation
- Paid Search
- Digital Channels
- B2B Marketing
- ROI
- Social Media Marketing
- Google Adwords
- Lead Generation
- Digital Strategy
- Strong Analytical
- PPC
- User Experience
- Emerging Technologies
- HTML
- Web Analytics
- Content Management
- Digital Campaigns
- Integrated Marketing
Zippia’s AI can customize your resume for you.
How to structure your work experience
Your work experience should be structured:
- With your most recent roles first, followed by earlier roles in reverse chronological order.
- Job title, along with company name and location on the left.
- Put the corresponding dates of employment on the left side.
- Keep only relevant jobs on your work experience.
How to write digital marketing manager experience bullet points
Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:
- Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
- Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
- Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.
Here are great bullet points from digital marketing manager resumes:
Work history example #1
Digital Marketing Manager
DIRECTV
- Served as resident mentor of principles and applications of marketing analytics methodologies across the department.
- Increased Facebook fan base from 150,000 to 4 million.
- Developed and applied customer profiles based on purchase behavior to email list development.
- Managed business development efforts to create new online business partners.
- Revised agency email creative/production process.
Work history example #2
Digital Marketing Manager
Yodle
- Used V-Tiger CRM to properly record and manage my activity, as well upload target lists from -SalesGenie and other sources.
- Delivered advanced sales presentations to C-level decision makers.
- Drafted social media posts for Twitter, Facebook, Google+, Pinterest, and other sites.
- Managed social media campaigns on Facebook, Twitter and Pinterest.
- Analyzed business prospect's SEM and SEO strategies and identified areas of opportunity and improvement.
Work history example #3
Marketing Specialist
Target
- Directed cross-functional teams in online marketing initiatives that strengthened the Target brand and drove sales.
- Led to seven month improvement in planning timeline for 2012 and improved financial tracking and accountability, with measurable KPIs identified.
- Directed project teams in technology business case development, resulting in clearly defined technology ROI.
- Managed $3MM+ yearly budget to promote Target's ecommerce business via traditional advertising, online channels and targeted database marketing/CRM.
- Helped facilitate a new digital marketing strategy aimed at expanding the online engine holding hundreds of used medical parts.
Work history example #4
Digital Marketing Manager
Dell
- Charged with building Social Media and Digital Marketing services globally to achieve supporting KPIs.
- Led the development of the company's first online initiative to serve the US Hispanic consumer in Spanish.
- Directed the agency transition on behalf of ATG, including the migration of several online tools.
- Proposed innovative product/ solution ideas to increase revenue through social media and other online channels
- Delivered lead funnel analysis to continuously improve marketing ROI and enable sales.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
Here is the best way to format your education section:
- Display your highest degree first.
- If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
- If you have a bachelor's or master's degree, do not list your high school education.
- If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries for resumes:
Master's Degree in marketing
Ohio State University, Columbus, OH
2000 - 2001
Bachelor's Degree in communication
Texas State University, San Marcos, TX
2009 - 2012
Highlight your digital marketing manager certifications on your resume
Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.
To list, use the full name of the certification and the organization that issued it, along with the date of achievement.
If you have any of these certifications, be sure to include them on your digital marketing manager resume:
- Google Data Analytics Professional Certificate
- Certified Blockchain & Digital Marketing Professional
- Professional Certified Marketer (PCM)
- Google Analytics Individual Qualification (GAIQ)
- Certified Social Marketing Associate (CSMA)
- Salesforce Certified Marketing Cloud Email Specialist
- Hootsuite Enterprise Certification
- Project Management Professional (PMP)
- Online Marketing Certified Professional (OMCP)