Digital Marketing Manager Resume Examples 2023

Research Summary. We analyzed 2,149 digital marketing manager resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like Accenture and Robert Half. Here are the key facts about digital marketing manager resumes to help you get the job:

The average digital marketing manager resume is 570 words long
The average digital marketing manager resume is 1.3 pages long based on 450 words per page.
Digital marketing is the most common skill found on a digital marketing manager resume. It appears on 24.0% of resumes.

After learning about how to write a professional digital marketing manager resume, you can make sure your resume checks all the boxes with our resume builder.

Digital Marketing Manager Resume Example


Emma Hart Digital Marketing Manager Contact Information Lawrenceville, GA (920) 555-0753 ehart@example.com Skills Project Management Healthcare Link Building Business Development Content Marketing Metrics Budget Management Product Development Online Customer Service Employment History Digital Marketing Manager 2015 - Present Macy's Lawrenceville, GA Provided a weekly and monthly analysis of paid search performance based on traffic, conversion, and sales. Developed and oversaw all special events advertising and marketing for three divisions within Macy's. Help developed CRM and Website tools to increase opportunity. Coached, mentored, motivated staff to follow and experiment with the latest trends in Project Management and Leadership methodology. Marketing Communications Manager 2010 - 2015 Cisco Systems Lawrenceville, GA Created and implemented marcom curriculum launch process, including tracking success metrics. Created award winning business initiative Cloud Connections to recruit new Cisco Cloud Services Resellers and expand the Cloud market segment. Led all marketing and communications strategy and execution for annual IT Architecture Strategic Leadership meeting. Managed four direct reports and $1M annual marketing budget against $540M sales goal. Create reporting and dashboards for marketing qualified leads (MQL) and ROI evaluation. Account Executive 2006 - 2010 New Horizons Computer Learning Cent Livonia, MI Established a customer service program to increase customer loyalty. Exceeded sales quotas (1M+) and promoted to sales manager in 6 months, managed and trained 15 account executives. Received multiple AE of the Month awards & exemplary performance reviews. Maintain the relationships with over thirty five accounts without jeopardizing customer service. Sales/Marketing 1997 - 2000 Dr Pepper Snapple Group Columbus, OH Execute successful and impactful planning, reviews, sales meetings and annual market plans with supplier and key accounts. Crafted internal and external newsletters, email campaigns, press releases, and information webinars tailored to targeted marketing messages. Inventory Management & Ordering/POS management Build displays during key sales seasons Sales and product knowledge training with store associates Achieved inaugural year s sales goals 110% of target, on time and 6% under budget. Education Master's Degree Marketing 2000 - 2001 Ohio State University Columbus, OH Bachelor's Degree Business 1989 - 1992 Ohio State University Columbus, OH


John Weaver Digital Marketing Manager Contact Info Washington, DC (570) 555-6115 jweaver@example.com Skills Promotional MaterialsUser InterfaceInternal CommunicationsPublic OutreachYoutubePhotoshopGraphic DesignSales ProcessSMBTarget Audience Employment History Digital Marketing Manager 2017 - Present Marriott International Washington, DC Developed and executed department email campaigns; over 120 emails per month. Operated as 'in-house' creative agency for franchisees creative and marketing collateral requests. Google Adwords and Analytics Various projects based on the need of the Director of Marketing & Sales Communications Manager 2014 - 2017 Regus Washington, DC Planned branded and unbranded SEO strategy for client website redesigns across desktop, tablet, and mobile platforms. Managed web content strategy and deployed new content using Open Text Web Content Management. Web content update: Usability, design, volunteer handbook materials and pages. Forge effective relationships, provide internal communications counsel to deliver solutions that address business needs. Senior Account Executive 2004 - 2014 United Parcel Service New York, NY Walked new customers through the problem-solving process, assisting with issues such as reports and communication issues. Managed yearly business plan and cost center budgets exceeding $8m. Acquired twenty new accounts and achieved 100% of goal every quarter. Reached goal in six months and was promoted to a Key Account Executive Public Relations Specialist 2001 - 2004 Merck & Co. Main, PA Handled all internal communications for both the Corporate Change Management Team and the Enterprise Technical Application Services (ETAS) organization. Integrated communication of new science via performance metrics and established team as national resource for the company. Created and developed full written content of all internal communications - posters; emails; intranet; newsletter/digest and Wiki. Developed and implemented SharePoint and webpages that eliminated non-value added processes and improved turnaround time on department procedures by 50%. Create press materials, corporate communications, social media communications, and internal communications and talking points as needed. Promoted activities such as Formal Recruitment using Facebook, Twitter, flyers, and posters Education Bachelor's Degree Business 1998 - 2001 Pennsylvania State University Main, PA


Debra Lawrence Digital Marketing Manager Washington, DC (620) 555-7075 dlawrence@example.com Experience Digital Marketing Manager2020 - Present Weber Shandwick•Washington, DC Create and direct editorial strategy for online communication platforms. Created layouts and content for RFPs, pitch decks and CMS guides. Managed the execution of email marketing campaigns to drive new customers into the product funnel to successfully purchase products online. Interfaced with high-level customers to develop and implement strategic plans. Freelance Marketing Consultant2010 - 2020 Discovery•Washington, DC Cross platform leadership with Communications, Marketing, and Business Development executives. Managed data and inventory, event planning and communication with internal teams. Used Marketing Communications online and traditional research methods to create marketing plans, promotions and new product Supported management team in daily office operations by preparing inventory and sales reports. Interviewed subject experts and wrote fact sheets, informational brochures and support documentation for telecommunication company's products and services. Marketing Coordinator2005 - 2010 The Advisory Board Company•Washington, DC Assisted trafficking press releases, web content and publications for approval to meet production deadlines in a timely manner. Project Management: Planning, organizing and monitoring the project to its completion. Assisted sales representatives in reaching their sales goals with various carriers to build a solid relationship. Plan, coordinate and advertise special events including annual Career Fair, Job Fair, and Education Fair. Marketing & Events Coordinator1995 - 2005 The Advisory Board Company•Washington, DC Evaluated the market to determine target hospitals, generating a monthly average of ten business development leads. Established and maintained excellent client relationships to identify and solve customer needs. Managed and updated company website using custom CMS, HTML, CSS and ColdFusion. Devise and execute marketing plan including outside marketing, B2B, inner-industry, internet, and social media presences. Develop promotional ideas with Marketing Director and create signage for all promotional events. Collect and analyze data regarding competitor's products and services. Skills CRMProject ManagementWebinarBusiness GoalsSEOFact SheetsPromotional EventsWeb ContentSpecial EventsContent Marketing Education Bachelor's Degree Business1992 - 1995 Strayer University•Washington, DC

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How your resume should look:

The job title on your resume should match your application for the role.
Ensure your work experience focuses on achievements, rather than responsibilities.
Recruiters and hiring managers suggest fitting your resume on one page.

Choose From 10+ Customizable Digital Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Digital Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

What Should Be Included In A Digital Marketing Manager Resume

1. Add Contact Information To Your Digital Marketing Manager Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Digital Marketing Manager Resume Contact Information Example #1

Dhruv Johnson

d.johnson@email.com | 333-111-2222 | www.linkedin.com/in/dhruv-johnson

Do you want to know more?

How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

The name of your school
The date you graduated (Month, Year or Year are both appropriate)
The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

Academic awards (Dean's List, Latin honors, etc. )
GPA (if you're a recent graduate and your GPA was 3.5+)
Extra certifications
Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

If you're a recent graduate, you might opt to place your education section above your experience section
The more work experience you get, the shorter your education section should be
List your education in reverse chronological order, with your most recent and high-ranking degrees first
If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Majors

20.8%

19.0%

12.7%

4.7%

Digital Marketing Manager Resume Relevant Education Example #1

Master's Degree In Marketing 2014 - 2016

Ohio State University Columbus, OH

Digital Marketing Manager Resume Relevant Education Example #2

Bachelor's Degree In Communication 2014 - 2016

Texas State University San Marcos, TX

3. Next, Create A Digital Marketing Manager Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

Include 6-12 skills, in bullet point form
List mostly hard skills; soft skills are hard to test
Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Digital Marketing Manager Skills For Resume

CRM Skills
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
A/B Skills
A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.
Paid Search Skills
Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Top Skills for a Digital Marketing Manager

Source: Zippia.com

Digital Marketing, 24.0%

Google Analytics, 4.6%

Email Marketing, 4.5%

Marketing Campaigns, 4.0%

Other Skills, 62.9%

Not sure which skills are really important?

3 Big Tips For Listing Skills On Your Resume

4. List Your Digital Marketing Manager Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

Don't have any experience?

How To Show Your Experience On a Resume... Even When You Don't Have Any

Work History Example # 1

Consultant

SAN Diego Community College District

Identified potential customer markets and marketing tools for a start-up company, DFS Foods, LLC.
Provided executive coaching and individual assessment and feedback.
Worked on P2V and V2V conversions using VMware converter enterprise 3 and 4.
Installed and Configured Oracle SOA, OSB in DEV, UAT and QA environments.
Leveraged social media, such as Face Book and Twitter, to promote hospital services and events.

Work History Example # 2

Digital Marketing Manager

Sony Corporation of America

Managed VIP and Security Internet marketing activities and created VIP Connection and Security Connection Membership web sites.
Developed new media and direct marketing opportunities for the licensing and merchandising division of Sony in support of Sony Online Ventures.
Guided licensees on performing online submissions, run training sessions and give presentations to support licensees as well as internal teams.
Developed major online marketing campaigns that boosted online traffic and membership registration for channel websites.
Led e-commerce initiatives, qualitative and quantitative research, and customer retention efforts.

Work History Example # 3

Social Media Manager

MetLife

Established and reported on marketing campaigns' key performance metrics and ROI targets.
Employed JavaScript to build dynamic features and employed CSS to separate select design elements from content in websites.
Developed online media buying process and procedures for high traffic, direct response ad campaigns for auto and term life insurance.
Increased our Twitter audience by 30%, and our content output by 50%.
Doubled engagement on Facebook, and increased the audience in our target demographic by 40%.

Work History Example # 4

Marketing Manager

Chick-fil-A

Maintained inventory levels, payroll, initiated marketing strategies, and drove store sales.
Implemented successful social media marketing campaigns that increased online awareness and participation
Developed an online media presence and marketing through SEO & SMM to grow business.
Developed new online marketing strategies using trending information from Google Analytics & Facebook Insights.
Hosted events for the community and was in charge of the company Facebook to promote new items and specials.

5. Highlight Your Digital Marketing Manager Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your digital marketing manager resume:

Professional Certified Marketer (PCM)
Certified Social Marketing Associate (CSMA)
Project Management Professional (PMP)
Online Marketing Certified Professional (OMCP)

6. Finally, Add a Digital Marketing Manager Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?

Read our guide on how to write a resume summary statement

And if you’re looking for a high-paying job, here are jobs in the top places hiring now:

Five Key Resume Tips For Writing A Digital Marketing Manager Resume:

Relevant Experience

Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.

Write marketing-focused posts for the company blog through WordPress.

The Right Skills

This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.

Manage content for over 15 bands across all digital platforms, including over 20 million Facebook fans and 375k twitter followers.

Quantifiable Achievements

Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..

Improved ROI from -18% to +40% within one month with a 26% drop in overall CPA.

ATS-Friendly

An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.

Impeccable Formatting

Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.

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