How much does a digital marketing manager make?

The average digital marketing manager salary in the United States is $99,563. Digital marketing manager salaries typically range between $71,000 and $138,000 yearly. The average hourly rate for digital marketing managers is $47.87 per hour. Digital marketing manager salary is impacted by location, education, and experience. Digital marketing managers earn the highest average salary in New Jersey.

Digital marketing manager salary

Q: What state pays Digital Marketing Managers the most?

New Jersey pays Digital Marketing Managers the most in the United States, with an average salary of $113,825 per year, or $54.72 per hour.

Q: How do I know if I'm being paid fairly as a digital marketing manager?

You know if you are being paid fairly as a digital marketing manager if your pay is close to the average pay for the state you live in. For example, if you live in Rhode Island you should be paid close to $112,416 per year.

Q: How much do digital marketing managers make?

Digital marketing managers make about $85,000 per year. This encompasses a wide range of salary levels, with new digital marketing managers making around $70,000 a year and experienced digital marketing managers making over $100,000 in a year.

Q: How much do starting social media managers make?

Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.

Quoted expert

Zachary Johnson Ph.D.

Average digital marketing manager salary

$99,563

$47.87 hourly rate

Entry-level digital marketing manager salary

$71,000 yearly salary

Updated December 15, 2025

Understanding the Digital Marketing Manager Salary

A Digital Marketing Manager typically earns $99,563 annually, translating to about $48 per hour. Salaries can vary significantly based on experience, industry, and geographic location. For instance, managers with over ten years of experience often command higher salaries, sometimes exceeding $120,000 per year. Additionally, the tech and e-commerce sectors tend to offer more lucrative positions compared to traditional retail.

Salary by State

Geographic location plays a crucial role in determining salary. States like California and New York are often among the highest-paying regions for digital marketing professionals, reflecting the cost of living and demand for skilled marketers. Understanding these regional differences can help job seekers target their applications more effectively.

Job Opportunities

The demand for digital marketing expertise continues to grow, with positions available in various sectors, including healthcare, technology, and finance. As businesses increasingly shift their focus online, a career in digital marketing offers not only a competitive salary but also opportunities for growth and advancement.

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Digital marketing manager salary by:

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Where can a Digital Marketing Manager earn more?

Compare salary by location

144k

124k

104k

84k

64k

Columbus, OH$114,747

Raleigh, NC$93,862

Compare salary by company

172k

152k

132k

112k

92k

Conrad N. Hilton Foundation$144,664

Brookfield Properties$121,818

Digital marketing manager salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level digital marketing manager	$73,900	$35.53
Mid-level digital marketing manager	$78,900	$37.95
Senior-level digital marketing manager	$180,000	$86.34

Digital marketing manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor, Ziprecruiter, Comparably and Payscale, the average salary for a digital marketing manager typically falls between $73,882 and $123,302.

zippia

$99,563yearly

glassdoor[1]

$92,972yearly

comparably[2]

$80,915yearly

Salary.com[3]

$123,302yearly

ZipRecruiter[4]

$87,719yearly

payscale[5]

$73,882yearly

Average digital marketing manager salary by state

The average digital marketing manager salary in New Jersey, Rhode Island, and Michigan are the highest in the U.S. The lowest average digital marketing manager salary states are Utah, Colorado, and Florida.

State view
County view

Average salary:

Highest paying states for digital marketing managers

Rank	State	Avg. salary	Hourly rate
1	Rhode Island	$112,416	$54.05
2	New Jersey	$113,825	$54.72
3	Connecticut	$105,734	$50.83
4	Ohio	$105,751	$50.84
5	Michigan	$108,296	$52.07
6	Pennsylvania	$100,936	$48.53
7	New York	$103,995	$50.00
8	Wisconsin	$102,022	$49.05
9	New Hampshire	$100,227	$48.19
10	California	$105,294	$50.62
11	Delaware	$103,589	$49.80
12	Massachusetts	$103,415	$49.72
13	Minnesota	$99,266	$47.72
14	Oregon	$100,874	$48.50
15	Virginia	$103,292	$49.66
16	Montana	$96,893	$46.58
17	West Virginia	$99,920	$48.04
18	Arizona	$99,094	$47.64
19	Louisiana	$101,050	$48.58
20	District of Columbia	$98,651	$47.43
21	Kentucky	$95,901	$46.11
22	Arkansas	$93,360	$44.88
23	Illinois	$97,299	$46.78
24	Texas	$94,831	$45.59
25	Washington	$94,699	$45.53
26	Indiana	$96,333	$46.31
27	Maryland	$97,938	$47.09
28	Idaho	$95,703	$46.01
29	North Carolina	$93,143	$44.78
30	Iowa	$94,182	$45.28
31	Kansas	$93,595	$45.00
32	Tennessee	$91,461	$43.97
33	Maine	$90,261	$43.39
34	New Mexico	$92,839	$44.63
35	Nevada	$92,190	$44.32
36	Nebraska	$91,044	$43.77
37	Alabama	$92,146	$44.30
38	Oklahoma	$92,544	$44.49
39	North Dakota	$88,304	$42.45
40	Vermont	$84,658	$40.70
41	Utah	$83,667	$40.22
42	Georgia	$88,591	$42.59
43	Wyoming	$81,766	$39.31
44	South Dakota	$86,489	$41.58
45	Colorado	$81,952	$39.40
46	South Carolina	$88,424	$42.51
47	Florida	$81,918	$39.38
48	Alaska	$76,121	$36.60
49	Hawaii	$62,011	$29.81
50	Missouri	$84,883	$40.81
51	Mississippi	$83,939	$40.36

Top digital marketing manager jobs near you

Highest paying cities for digital marketing managers

The highest-paying cities for digital marketing managers are San Francisco, CA, Jersey City, NJ, and Detroit, MI.

Rank	City	Avg. salary	Hourly rate
1	San Francisco, CA	$114,747	$55.17
2	Jersey City, NJ	$114,063	$54.84
3	Detroit, MI	$108,549	$52.19
4	Cleveland, OH	$106,784	$51.34
5	Hartford, CT	$105,775	$50.85
6	McLean, VA	$104,076	$50.04
7	New York, NY	$104,061	$50.03
8	Boston, MA	$103,438	$49.73
9	Philadelphia, PA	$101,262	$48.68
10	Portland, OR	$100,524	$48.33
11	Minneapolis, MN	$99,303	$47.74
12	Phoenix, AZ	$99,139	$47.66
13	Washington, DC	$98,735	$47.47
14	Baltimore, MD	$98,171	$47.20
15	Chicago, IL	$97,674	$46.96
16	Indianapolis, IN	$96,222	$46.26
17	Austin, TX	$95,446	$45.89
18	Seattle, WA	$95,231	$45.78
19	Overland Park, KS	$94,021	$45.20
20	Raleigh, NC	$93,862	$45.13

Digital Marketing Managers are the most in-demand in these five cities:

Digital marketing manager salary details

A digital marketing manager's salary ranges from $71,000 a year at the 10th percentile to $138,000 at the 90th percentile.

Average digital marketing manager salary graph, trends, and summary

What is a digital marketing manager's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$138,000	$11,500	$66
75th Percentile	$118,000	$9,833	$57
Average	$99,563	$8,297	$48
25th Percentile	$83,000	$6,917	$40
10th Percentile	$71,000	$5,917	$34

Highest paying digital marketing manager jobs

The highest paying types of digital marketing managers are senior product marketing manager, senior manager of marketing, and product marketing manager.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Manager, Field Marketing	$93,296	$7,775	$44.85	174,371
Marketing Strategist	$80,033	$6,669	$38.48	89,543
Marketing Supervisor	$64,304	$5,359	$30.92	74,956
Marketing Lead	$104,664	$8,722	$50.32	92,987
Marketing Manager/Project Manager	$78,368	$6,531	$37.68	187,949
Marketing And Operations Manager	$93,738	$7,812	$45.07	152,231

How would you rate the starting salaries for digital marketing managers, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring digital marketing managers now:

Which companies pay digital marketing managers the most?

Digital marketing manager salaries at Conrad N. Hilton Foundation and McKinsey & Company Inc are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing manager salary at companies like Mayo Clinic and Meta are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Conrad N. Hilton Foundation	$144,664	$69.55
2	McKinsey & Company Inc	$141,777	$68.16
3	Mayo Clinic	$139,934	$67.28
4	Meta	$132,396	$63.65
5	ZS	$132,013	$63.47
6	Shure	$131,481	$63.21
7	The RealReal	$127,505	$61.30
8	First Republic Bank	$126,865	$60.99
9	Citi	$126,430	$60.78
10	Accenture	$126,428	$60.78
11	Goldman Sachs	$126,061	$60.61
12	Google	$126,045	$60.60
13	Vista Equity Partners	$125,989	$60.57
14	Pure Storage	$124,618	$59.91
15	MUFG EMEA	$124,594	$59.90
16	BD	$123,340	$59.30
17	Hoffmann-LA Roche Inc	$122,058	$58.68
18	PepsiCo	$121,990	$58.65
19	Essex Property Trust	$121,881	$58.60
20	Brookfield Properties	$121,818	$58.57

Wage gap by gender, race and education

$101,000$99,800$98,600$97,400$96,200$95,000

MaleFemale

Digital marketing manager salary trends

The average digital marketing manager salary has risen by $18,320 over the last ten years. In 2014, the average digital marketing manager earned $81,243 annually, but today, they earn $99,563 a year. That works out to a 8% change in pay for digital marketing managers over the last decade.

Compare digital marketing manager salaries for cities or states with the national average over time.

Average digital marketing manager salary over time

Compare digital marketing manager salaries for individual cities or states with the national average.

Digital marketing manager salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$99,600	$47.87	+3.7%
2024	$95,800	$46.08	+1.9%
2023	$94,000	$45.21	+1.5%
2022	$92,600	$44.52	+0.8%
2021	$91,900	$44.17	+1.9%

Recently added digital marketing manager salaries

Company	Job	Location	Date added	Salary
Aritzia	Digital-Manager, Direct To Customer, Email Marketing	Seattle, WA	06/30/2025	$100,000
Orange County's Credit Union	Digital Marketing Manager	Santa Ana, CA	06/29/2025	$92,141
Working America Associa	Senior Digital Manager	Washington, DC	06/29/2025	$131,388
Get It-Marketing	Digital Automation Marketing Manager-Remote	Boston, MA	06/29/2025	$62,610
O. C. Credit Union	Digital Marketing Manager	Santa Ana, CA	06/29/2025	$92,141
Registered Nurse In Rochester and Surrounding Areas, New York	Digital Marketing Manager	Rochester, NY	06/29/2025	$70,186
Get It-Marketing	Manager, Digital Marketing and Demand Generation-Remote \| WFH	West Menlo Park, CA	06/29/2025	$50,000
Applecart	Digital Strategy Manager	New York, NY	06/29/2025	$100,000
Huron Consulting Group	Digital Consulting Manager-Oracle Cloud Technical Lead (Nationwide, Flexible Location)	Nunez, GA	06/28/2025	$166,750
Huron Consulting Group	Digital Consulting Manager-Oracle Cloud SCM	Denver, CO	06/28/2025	$166,750

Digital marketing manager salary FAQs

What state pays Digital Marketing Managers the most?

How do I know if I'm being paid fairly as a digital marketing manager?

How much do digital marketing managers make?

How much do starting social media managers make?

Have more questions? See all answers to common executive management questions.

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Updated December 15, 2025

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