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Digital marketing manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Joe Moore Ph.D.,

Dr. Sooho Lee

Digital marketing manager example skills

Below we've compiled a list of the most critical digital marketing manager skills. We ranked the top skills for digital marketing managers based on the percentage of resumes they appeared on. For example, 24.0% of digital marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills a digital marketing manager needs to be successful in the workplace.

15 digital marketing manager skills for your resume and career

1. Digital Marketing

Here's how digital marketing managers use digital marketing:

Measure and report performance of all digital marketing campaigns Develop digital marketing and advertising plan based on National University College-Online needs.
Remained current on trends within digital marketing by attending numerous marketing conferences, researching emerging technologies, and identifying best practices.

2. Google Analytics

Here's how digital marketing managers use google analytics:

Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
Analyze key demographics and behaviors via Google Analytics to develop customer acquisition strategy and direct traffic to website.

3. Email Marketing

Here's how digital marketing managers use email marketing:

Developed and executed comprehensive digital marketing strategies to increase brand visibility through social media channels, SEO/SEM and email marketing.
Created and managed all email marketing programs ensuring implementation, response tracking and campaign performance optimization, including a/b testing.

4. Marketing Campaigns

Here's how digital marketing managers use marketing campaigns:

Managed digital marketing campaigns and assets that targeted Global 1000 clients seeking enterprise-level solutions in Business Process and Supply Chain Management.
Develop and manage digital marketing campaigns as well as oversee execution of strategic social media and digital initiatives.

5. Project Management

Here's how digital marketing managers use project management:

Project management involved coordination with several stakeholders: brand, legal, design agency, and direct-to-consumer technology platform.
Project management: Solid track record of successfully developing digital projects from kick-off to completion.

6. B Testing

Here's how digital marketing managers use b testing:

Pushed the use of A/B Testing to optimize landing pages and click-through requests by an average of 15%.
Created call to action, performed ad copy testing and A/B testing to identify and improved poor performers.

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7. KPIs

Here's how digital marketing managers use kpis:

Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
Meet bi-weekly with CEO, President and leadership team to discuss progress and adjustments needed to reach goals and hit KPIs

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital marketing managers use crm:

Delivered 16% increase in customer satisfaction through restructuring production and sales department utilizing CRM and Business Intelligence Dashboards.
Managed digital marketing projects, including CRM campaign automation.

9. WordPress

Here's how digital marketing managers use wordpress:

Designed several WordPress websites, incorporating Mobile Responsive themes.
Developed and coded company website on WordPress

10. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how digital marketing managers use a/b:

Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
Conducted interactive A/B multivariate testing to optimize and implement best practice standards.

11. Digital Transformation

Here's how digital marketing managers use digital transformation:

Develop and implement the function-specific process changes associated with digital transformation.
Developed strategies surrounding digital transformation, digital marketing, content, commerce, mobile, UX and branding.

12. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how digital marketing managers use paid search:

Planned and executed web, SEO/SEM, marketing database, email, paid social, paid search and display advertising campaigns.
Oversee the development of clear and actionable weekly paid search marketing reports and ensure delivery to leadership and marketing partners.

13. Digital Channels

Here's how digital marketing managers use digital channels:

Analyze campaign results to determine effectiveness of digital channels and present back to stakeholders.
Manage brand communities across multiple digital channels including social customer care.

14. B2B Marketing

Here's how digital marketing managers use b2b marketing:

Led worldwide B2B marketing initiatives for National Geographic Television programming and short form video assets into all digital media markets.
Manage corporate B2B marketing and communications functions, overseeing a $500K budget and 4-member team.

15. ROI

Here's how digital marketing managers use roi:

Managed metrics by tracking ROI on all interactive marketing efforts to evaluate program success and identify opportunities for improved market penetration.
Ensured marketing initiatives maximized ROI through fully integrated on- and offline tactics.

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What skills help Digital Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital marketing manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all digital marketing managers possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for digital marketing managers?

Stacia Wert-Gray Ph.D.

Professor of Marketing, Chairperson, University of Central Oklahoma

Data analysis is important. Understanding metrics adds value to your employer as you are able to design attractive marketing campaigns

What digital marketing manager skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young digital marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a digital marketing manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of digital marketing manager skills to add to your resume

The most important skills for a digital marketing manager resume and required skills for a digital marketing manager to have include:

Digital Marketing
Google Analytics
Email Marketing
Marketing Campaigns
Project Management
B Testing
KPIs
CRM
WordPress
A/B
Digital Transformation
Paid Search
Digital Channels
B2B Marketing
ROI
Social Media Marketing

Google Adwords
Lead Generation
Digital Strategy
Strong Analytical
PPC
User Experience
Emerging Technologies
HTML
Instagram
Web Analytics
Content Management
Digital Campaigns
Integrated Marketing
Twitter
Digital Content
Email Campaigns

Linkedin
Campaign Performance
Salesforce Marketing Cloud
Content Marketing
CMS
Customer Service
Lead Management
Facebook ADS
HubSpot
CSS
Customer Acquisition
Media Management
Search Engine Optimization
Channel Marketing
Business Objectives

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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