Digital Marketing Manager

Top Digital Marketing Manager Skills

Below we've compiled a list of the most important skills for a Digital Marketing Manager. We ranked the top skills based on the percentage of Digital Marketing Manager resumes they appeared on. For example, 15.0% of Digital Marketing Manager resumes contained Company Website as a skill. Let's find out what skills a Digital Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Digital Marketing Manager resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Digital Marketing Manager jobs:
  • Build relationship and business cooperation with other website to enlarge scope of company website content online communication.
  • Customized and maintained various company websites, improving functionality.
  • Oversee daily performance and reporting for web assets to evaluate company website trends, ROI and third-party marketing effectiveness.
  • Develop and implement strategies to drive, track and analyze online traffic to the company websites.
  • Develop, launch, and oversee PLA programs with various marketing partners to promote company website.
  • Redesigned, built and launched new company website and segmented specific micro-sites including first mobile site.
  • Lead instructional classes for a diverse population on Nooks and navigation of company website.
  • Designed, developed, and maintained company website built on the WordPress platform.
  • Design, develop and brand company websites and landing pages.
  • Helped manage the majority of business content on company website.
  • Manage five diverse company websites plus a small support team.
  • Created, designed and managed content for company website.
  • Execute SEM marketing strategy through the company website.
  • Oversee design and launch of company websites.
  • Build and design company websites and profiles.
  • Write blog posts for company website.
  • Design and manage company website.
  • Manage 14 company websites, including landing page development, SEO audits, blog creation and regular site maintenance.
  • Pioneered all aspects of reimaging the company website and delegated tasks to colleagues.
  • Maintained and updated company website (www.conest.com) Pay per click and ad words programs.

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2. Digital Strategy

high Demand
Here's how Digital Strategy is used in Digital Marketing Manager jobs:
  • Developed a digital strategy and structure to build future marketing campaigns for successful member engagement.
  • Developed and implemented digital strategy and branding for clients.
  • Design and oversee execution of the digital strategy for Sprint Wholesale, a $1.1B global division of Sprint Corporation.
  • Led integrated digital strategy across web, email, search marketing, text and social channels for campaigns.
  • Create, lead and execute the digital strategy for the WebSphere brand worldwide for 65 countries.
  • Develop digital strategy, drive tactical execution, and manage seasonal review with the CMO.
  • Developed and executed global digital strategy, including owned, earned and paid web presence.
  • Collaborate with media agency to develop digital strategy and media plans for all brands.
  • Compiled research for branding, competitive, sales, and digital strategy projects.
  • Lead development and implementation of brands' digital strategy.
  • Support and assist creation of the digital strategy.
  • Build weekly analytics reports and analyze the data to help make decisions and refine the digital strategy.
  • Picked the tools, onboarded clients and built a profitable in-house digital strategy and operations team.
  • Lead digital strategy, planning, execution, and optimization for multiple business units (e.g.
  • Developed a Snapchat based digital strategy for a Super Bowl Campaign pitch to Lexus.
  • Led development of digital strategy and marketing plans for Black Friday and Cyber Monday.
  • Manage Abercrombie Adults & kids digital strategy team, delegating and prioritizing work.
  • Developed, implemented, and and managed the digital strategy for the association.
  • Managed digital strategy and execution for Armitron and Sprout Watches.
  • Manage digital strategy for Cloud Services, supporting the buyer's journey and customer lifecycle across digital touchpoints.

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3. Online Presence

high Demand
Here's how Online Presence is used in Digital Marketing Manager jobs:
  • Created the entire online presence, including all advertising/direct marketing/online and email marketing for initial launch.
  • Monitor and advise on artists' overall online presence, including communication and platform optimization.
  • Supervised online presence of 22 actively monitored and upgraded websites.
  • Developed a comprehensive revision of their entire online presence.
  • Head of digital marketing tasked with utilizing various forms of online platforms and channels to develop a distinct online presence.
  • Work closely with marketing and technology teams to ensure strategic effectiveness, quality, and creativity of online presence.
  • Monitored online presence for company's brand and engaged with users, strengthening customer relationships through social media platforms.
  • Increased online presence with search-engine friendly copy and increased the website footprint from 60 to 300+ pages.
  • Managed and maintained social media accounts and company website to promote our brand and maximize online presence.
  • Develop and oversee the domestic digital marketing strategy, including all online presence and campaigns.
  • Managed the online presence of the sports section of St. John's student newspaper.
  • Managed agency's online presence with focus on organic traffic growth & conversion optimization.
  • Ensured the operational success, growth, & profitability of Samsung's online presence.
  • Managed the online presence for the MySpace Records brand and associated musical artists.
  • Employed social media trends to enhance brand s online presence.
  • Designed website, establish a social media and online presence.
  • Conduct site audits to improve client's online presence.
  • Manage website to maintain company's online presence.
  • Developed and executed a revised online presence and rebranding initiative.
  • Analyzed web metrics and adapted online presence based on analytical findings to increase company s web engagements.

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4. Email

high Demand
Here's how Email is used in Digital Marketing Manager jobs:
  • Implemented tactics including organic and paid social media, pay-per-click campaigns, website content, landing pages, and email.
  • Plan and oversee all web, SEO/SEM, email, social media and display advertising campaigns for research study recruitment.
  • Pioneered direct response consumer acquisition paid media strategy, leveraging digital ads including display, video, email and social.
  • Created, tested and deployed emails, including weekly newsletters, sales offers, and drip and re-engagement campaigns.
  • Managed email newsletters and email lead nurturing for ImageWorks and our clients, using a variety of email programs.
  • Manage the publication and distribution of APA newsletter, e-blast, and mass emails.
  • Manage email marketing and SMS marketing calendar, messaging, partners and creative.
  • Managed email promotion schedule to over 26,000 subscribers.
  • Defined email list management and growth practices.
  • Implemented Email campaigns for lead generation.
  • Plan and execute email campaigns.
  • Utilize iContact email marketing software.
  • Led team of two Email Production Specialists responsible for coding and creating best of breed email marketing messages.
  • Managed email team and strategy for scalable implementation of highly segmented campaigns using IBM Marketing Cloud.
  • Created, implemented and trained all DTC Managers on email workflow and approval process.
  • Analyze data from email campaigns to determine best ways to optimize performance.
  • Create email marketing campaign Copy, setup, analysis and adjustments.
  • Update and segment email list to ensure deliverability.
  • Increased revenue by tracking campaigns and analytics among different email campaigns, adwords, facebook ads, SEO, and SEM.
  • Create email marketing campaigns thru Pardot to produce conversion for sales.

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5. Analytics

high Demand
Here's how Analytics is used in Digital Marketing Manager jobs:
  • Generate monthly analytics reports for sales highlighting digital traffic, trends and sponsorship opportunities.
  • Integrate and maintain regular analytics reporting for all digital properties.
  • Managed Digital Marketing Analytics function and four analysts.
  • Monitor and analyze all marketing analytics including web, television, search, banner ads, etc.
  • Oversee digital programs and campaigns through analytics to set benchmarks, track success, and refine goals.
  • Served as a key stakeholder with internal analytics team on the development of campaign reporting dashboards.
  • Interpret web analytics data and report to clients on SEO campaign activities and results.
  • Analyzed and evaluated campaign results and translated data from Google Analytics into actionable plans.
  • Communicate sales and analytics to the artist team, booking agency, and management.
  • Managed SEO, site/email analytics, and 36K customer email list.
  • Specialized in analytics, digital marketing, and search engine marketing.
  • Provide analytics, produce monthly reports, and manage budgets.
  • Experience managing multiple campaigns & analytics for mobile devices.
  • Managed analytics and search consoles.
  • Manage web business, team building, analytics, digital marketing strategies and website optimization for extrabutterny.com.
  • Designed and delivered marketing and channel analytics for ten product divisions within the highly matrixed organization.
  • Monitored digital campaigns through analytics to enhance and optimize digital campaign effectiveness.
  • Created social media calendars and tracked analytics.
  • Led development of digital analytics function to support analytics needs of marketing, sales, engineering in solving business issues.
  • Implemented for Deloitte Analytics globally, pioneering for DTTL.

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6. Facebook

high Demand
Here's how Facebook is used in Digital Marketing Manager jobs:
  • Manage Facebook online ad campaigns * Create online videos to showcase organization events * Create PowerPoint presentations to illustrate web-based strategies
  • Manage day-to-day Facebook content development and posting in collaboration with the Digital Marketing Team.
  • Formulated Facebook strategy to direct content planning and to improve paid advertisement performance.
  • Added Facebook icon to site for social network exposure/brand awareness.
  • Lead social media representative for Facebook.
  • Developed basic Facebook marketing strategy.
  • Created a Facebook lead generation campaign for a customer on the extremely competitive Market of dieting.
  • Created social media strategy and hands-on manage multiple social media accounts on Twitter and Facebook.
  • Place highly targeted ads on Facebook to support tour awareness and ticket sales.
  • Launched and produced social content for network brand page on Facebook.
  • Developed strategies for promoting Facebook fan page offline.
  • Create ads for social media platforms and creating persona profiles from Facebook, Instagram, YouTube and other community engagement platforms.
  • Increased overall social media profiles by 85% including Facebook, Twitter, Instagram, and Google+.
  • Initialized and managed social media mix to enhance SEO efforts with Facebook, Twitter, and Instagram.
  • Create daily content for Facebook, Twitter, Adhoc emails, and other digital displays.
  • Launched social media pages such as Facebook Currently working on launching digital loyalty program
  • Managed the Facebook page of the Pestana Hotels & Resorts brand.
  • Led growth across social communities: Facebook +47%, Twitter +53%, Instagram +84%.
  • Increased social traffic by 59% (Facebook) and 49% (Instagram).
  • Manage Google AdWords and Facebook Ads to generate qualified leads focusing on conversion.

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7. Search Engine Optimization

high Demand
Here's how Search Engine Optimization is used in Digital Marketing Manager jobs:
  • Increased customer base exponentially by executing ad campaigns, organic search engine optimization & managing social media outlets.
  • Coordinate marketing communications among product research specialists, content developers & search engine optimization team.
  • Conceived and managed search engine optimization program.
  • Oversee marketing team including paid search, search engine optimization, social marketing, email marketing, and mobile advertising.
  • Manage search engine marketing (SEM) campaigns and search engine optimization (SEO), including third-party services.
  • Performed digital marketing services to clients in multiple industries completed tasks primarily in the areas of search engine optimization.
  • Performed management of social media and search engine optimization as through leadership of team of four employees.
  • Integrate search engine optimization, including keyword/phrase research, site structure, page construction and content.
  • Manage search engine optimization, paid search campaigns, display advertising and website testing.
  • Performed Search Engine Optimization for a number of large, well-known companies.
  • Optimize content for search engine optimization and search engine marketing strategies.
  • Work with web development teams to ensure search engine optimization.
  • Coordinate Search Engine Optimization changes with UX team and agencies.
  • Search Engine Optimization, including Organic Search Optimization.
  • Utilized Search engine optimization in all pages.
  • Experience with Search Engine Marketing (SEM) & Search Engine Optimization (SEO).
  • Search Engine Optimization, and mobile to the SMB (B2B) market.
  • Search Engine Management, Analytics, Social Media Marketing, Search Engine Optimization & Web Development/Management.
  • Promoted search engine optimization (SEO), backlinks and managed ad-hoc organization, specializing in business-to-business relationship marketing.
  • Developed, implemented and managed search engine optimization strategies using Google Analytics, Webmaster Tools, and WebCEO.

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8. Web Content

high Demand
Here's how Web Content is used in Digital Marketing Manager jobs:
  • Collaborated in conceptualization of design and web content development.
  • Managed web content in Microsoft SharePoint application.
  • Support the development and execution of segmentation and test strategies to ensure web content and email relevance to distinct customer groups.
  • Produced and developed web content of over 32 videos that furthered the client s mission using the latest technology.
  • Increased page views 377% for quarterly new product announcements by expanding, focusing and search-optimizing announcements web content.
  • Developed and executed digital marketing campaigns, web content and promotions to increase student enrollment and sales.
  • Manage entertainment staff of 20+ Employees -Create web content through video, graphics, and social media.
  • Create web content for Newton & Clients with a focus on SEO & direct response marketing.
  • Worked w/ designers and content writers to develop web content, branding materials & creative assets.
  • Developed digital plans for live events including live streaming, social media integration and web content.
  • Write all copy for newsletters, blog posts, and other web content.
  • Web Content Producer: Develop daily content for all Website brands.
  • Promote Web content through social bookmarking and news portal sites.
  • Use of Mobile friendly web content using responsive design techniques.
  • Increased web traffic by improving and optimizing web content.
  • Managed web content creation and strategy.
  • Apply Foresee customer satisfaction feedback and video replay sessions to develop customer centric strategy for web content and user experience.
  • Collaborate with brand, product and OEMs to develop product positioning for web content.
  • Focus on ecommerce growth for clients utilizing paid media and web content strategies.
  • Present clients with Search Engine Optimization "SEO" best practices recommendations for web content, advertising and campaign strategy.

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9. Twitter

high Demand
Here's how Twitter is used in Digital Marketing Manager jobs:
  • Developed targeting strategy for Facebook and Twitter ads for fan acquisition, engagement and awareness.
  • Implemented a content sharing schedule for client s Twitter and increased tweet impressions from 7.8k to 12k in 2 months.
  • Created original content and monitored social engagement on social media channels including Facebook, Twitter, and Google Plus.
  • Managed content, product, & engagement on PUMA Running & PUMA Fitness websites Facebook pages and Twitter accounts.
  • Oversee social media marketing opportunities for sites that have generated over 500K Facebook likes and 10K Twitter followers.
  • Manage all social media programs, including Facebook, Twitter, blogs, and message boards.
  • Led strategic Facebook/Google/Twitter advertising campaigns to key audiences (both national and state based ads).
  • Established strong relationships and partnered with Google, Facebook and Twitter on ALPHA & BETA projects.
  • Develop the Twitter, MySpace, Facebook and other social networks for label and artists.
  • Constructed social media effort guidelines and manage messaging for key initiatives on Facebook and Twitter.
  • Increased digital presence through various social media outlets including Facebook, Twitter and WordPress.
  • Executed and analyzed paid campaigns on Facebook, Twitter, and Google AdWords.
  • Redesigned twitter and Facebook pages along with implementing a new social media strategy.
  • Manage digital budget for social advertising (Facebook, Twitter).
  • Assist with Facebook and Twitter advertising.
  • Gained a greater knowledge of social media and marketing platforms such as Twitter, Facebook, Pintrest, etc.
  • Increased hawkeye Channel's social presence dramatically: Increased company Twitter followers from 416 to 1,015 in 11 months.
  • Partnered with owner to manage and strategize Mile End Records Facebook and Twitter accounts.
  • Created marketing art for company Facebook, Twitter, and Soundcloud.
  • Utilized Google Analytics, Facebook Insights, Twitter Analytics, Radian6, and Omniture for reporting and strategy.

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10. Google Analytics

high Demand
Here's how Google Analytics is used in Digital Marketing Manager jobs:
  • Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
  • Developed and executed online marketing plans for label releases, and analyzed effectiveness using Google Analytics.
  • Prepare detailed strategy reports following Google Analytics metrics.
  • Use Google Analytics to make adjustments to copy, landing pages, and keywords to increase impression share and quality scores.
  • Used Google Analytics to measure impact of user experience, conversions and other business objectives through Google Tag Manager.
  • Used Google Analytics to identify high and low traffic pages and developed strategies to improve poor performing pages.
  • Managed global digital programs to increase marketers' digital adoption in Google Analytics, SEO, and acquisition.
  • Used Google Analytics, SiteCatalyst, and Radian6 to measure user behavior and effectiveness of campaigns.
  • Monitor website traffic and trends with Google Analytics and use metrics to drive content strategy.
  • Analyzed competitive metrics through Google Analytics and Facebook Ad Manager to optimize local Service Ads.
  • Utilize Google Analytics to measure overall success and gain useful information about the customer.
  • Used Google Analytics to track campaigns and report increase in website traffic.
  • Utilized Google Analytics to measure usage and support feature changes.
  • Implemented Google Analytics to track and optimize KPI's.
  • Tracked marketing campaign success through the use of Constant Contact, Salesforce, and Google Analytics.
  • Integrated use of SQL, SAP and Google analytics Developing online marketing and promotional strategies.
  • Established SEO practices for our website applying Moz and Google Analytics.
  • Google Analytics set-up and reporting SEO Consulting
  • Evaluate Google Analytics, SEO, and "content marketing" alternatives to better engage target clients and blue chip prospects.
  • Employed analytics (Google Analytics, Hotjar, Pardot) to optimize stages of marketing funnel.

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11. SEO

high Demand
Here's how SEO is used in Digital Marketing Manager jobs:
  • Monitored industry trends, testing, adapting and optimizing Affiliate/SEM/SEO/Display strategy using measurable approach.
  • Produced and programmed video content, initiated and led SEO best practices, and provided marketing support for global teams.
  • Monitored site speed/performance/errors, Mobile responsive readiness, Local SEO optimization & directory listings (Maps/NAP).
  • Research, plan, and execute marketing campaigns to increase organic, SEO and paid leads.
  • Develop and implement SEO, paid search, display ads, and social media strategies.
  • Provide best practices on content development and execution for natural search relevance (SEO).
  • Work with APA staff to ensure SEO best practices are utilized when contributing content.
  • Utilized SEO, content creation, social media campaigns, and email marketing strategies.
  • Consulted with People's Choice Moving on SEO, social media & community engagement.
  • Worked on client's SEO, SEM and digital display campaigns to maximize results.
  • Participated in the definition of SEO best practices for IdentiyGuard, including content strategy.
  • Increase SEO value and drive additional traffic to the website.
  • Negotiate and hire digital media agency for SEM and SEO.
  • Implemented SEO and SEM marketing strategies to find new clients.
  • Delivered SEO and online marketing solutions to our clients.
  • Implemented SEO and SEM strategies for marketing campaigns.
  • Implemented SEO/SEM best practices to increase brand recognition.
  • Collaborated with analytics team to define specific dashboards for SEO, SEM and mobile traffic.
  • Reviewed and analyzed SEO and analytics for client sites.
  • Directed multi-platform media campaigns using Display, SEM/SEO, CPA, CPC, CPM, and Display & Search.

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12. SEM

high Demand
Here's how SEM is used in Digital Marketing Manager jobs:
  • Oversee all organization SEO/SEM initiatives, including ongoing content audits/analysis and search rank performance.
  • Developed and executed client marketing campaigns including web design, SEO & SEM, email marketing and social media community management.
  • Run social media accounts, create banner ads, and other advertisements that are both paid and non-paid ads.
  • Managed and regularly optimized all interactive marketing campaigns including all SEM, display, VOD, and mobile initiatives.
  • Initiated multiple new programs, including a top-customer email initiative, SEM paid search, and university marketing.
  • Assembled and managed a team consisting of 12 onshore, external contractor and client resources.
  • Traffic from print, online and on-air co branded advertisements was directed to the mini-site.
  • Managed SEO/SEM vendors and monthly campaigns for multiple products under supervision of company President.
  • Planned and executed web, SEO/SEM, email, social, and display advertising.
  • Developed and rolled out process for disseminating leads to inside sales.
  • Manage SEM ad campaigns and measure results.
  • Send INFOSEMANA newsletter on a monthly basis.
  • Generated multi-platform marketing content; including e-mail marketing and banner and print advertisements.
  • Engineer all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Managed $15 Million in SEM using Search Center and Omniture for Home Depot.
  • Optimized Yahoo/Bing and Google SEM campaigns which increased Revenue by 30%.
  • Managed SEM efforts; monitored, analyzed & reported web analytics.
  • Worked with tools such as Netsuite and Assembla to build detailed project plans and prioritize resource allocations.
  • Recruited and trained each member of the digital design Semifore, Doulos team
  • Identified SEM opportunities for Adwords, Adcenter and Paid Social.

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13. PPC

high Demand
Here's how PPC is used in Digital Marketing Manager jobs:
  • Increased PPC click-through rates by 9% and doubled conversion rates, while decreasing monthly ad budget by 15%.
  • Manage all marketing efforts including promoting PPC, social media, content/article marketing, display media and affiliate marketing.
  • Leveraged and managed third-party firms where appropriate for printing, direct mail, PPC, Display and SEO programs.
  • Increased client s online exposure using winning combinations of revised page design, search optimization and lead generating PPC.
  • Managed several successful PPC campaigns from analysis and ad word set-up to daily monitoring and tweaking.
  • Manage ads across multiple channels, including PPC, social media, display and referral.
  • Evaluated PPC performance of completed and ongoing campaigns using search engine dashboards and Google.
  • Defined and meet digital marketing goals to include PPC.
  • Created and adjusted PPC campaigns as needed.
  • Provided reports on SEO's, SEM's, PPC, and KPI's to determine marketing trends.
  • Hired to stop the bleeding of the PPC accounts CPA's.
  • Experience with SEO, SEM, PPC, AdWords, Yelp
  • Saved hundred of clients millions of dollars in wasted PPC agency commission fees, bad CPC and poor performing media spends.
  • Draft landing pages and ad copy; strategize ad groups and keywords and organize PPC and email campaigns.
  • Developed and implemented campaigns for ppc, shopping, and supported search engine optimization team.
  • Anchored Major Accounts Website Design/Ecommerce projects, Multi-Media productions, and Search Engine Marketing SEO/PPC.
  • Create and managed Facebook and Instagram PPC campaign ads, while generating weekly reports.
  • Helped manage PPC advertising accounts with Google, Yahoo, Bing and Overture.
  • Managed Adwords and Facebook PPC campaigns.
  • Managed $15k/mo Adwords PPC budget, increasing ROI 1,000%.

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14. ROI

high Demand
Here's how ROI is used in Digital Marketing Manager jobs:
  • Develop and manage budget forecasts, while implementing strategies to achieve/exceed targets - Analyze keyword trends and improve keyword ROI.
  • Generated significant app revenue at a 200% profitable ROI and delivered a great user experience.
  • Lead developers of mobile applications such as iPhone, iPad, and Android based phones.
  • Evaluated risk vs reward and how long to realize ROI for online marketing campaigns.
  • Ensured a positive ROI of at least 2:1 on all digital marketing campaigns.
  • Track marketing performance metrics, including lead conversion and ROI of marketing programs.
  • Identify and tap into new channels to optimize ROI and fuel revenue growth.
  • Developed digital marketing strategy to increase ROI, awareness, and user engagement.
  • Manage sweeps/e-blast/standard and rich media buys to establish ROI for promotional campaigns.
  • Worked directly with sales team to oversee marketing objectives ROI.
  • Designed targeted high converting landing pages focused on maximizing ROI.
  • Worked directly with stakeholders to achieve ROI.
  • Tracked results and ROI of initiatives.
  • Monitor ROI of leads; track lead sources.
  • Identify additional markets, create measurable demand generation campaigns to drive digital traffic, increase ROI, and advance strategic objectives.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Planned and launched digital exclusive campaigns resulting in record coupon redemptions and ROI.
  • Conduct KPI analysis utilizing Google Analytics to monitor site metrics and ROI.
  • Defined long-term strategic goals according to specific business needs and advised business owners on best practices to maximize ROI.
  • Implement plans for creation of digital products like iBooks, Kno Interactive and App creation for iOS and Android mobile devices.

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15. KPI

average Demand
Here's how KPI is used in Digital Marketing Manager jobs:
  • Focused on e-commerce KPI metrics and developed/implemented strategy to increase key areas based on user behavior.
  • Generated reports for all Key Metrics, KPI Reports, & Marketing Funnel Reports such as CPL and CPC.
  • Set benchmarks and establish KPI's to track results, and report out monthly.
  • Develop reports using Microsoft Excel communicating digital KPI's and other key metrics.
  • Presented to leadership team on KPI's for digital marketing efforts.
  • Identified clear set of Social Media KPI's and measurement processes.
  • Developed senior leadership dashboards showcasing KPI's and user adaptation.
  • Define KPI's to develop strategies to shorten sales cycles.
  • Build dashboards for CMO communicating program KPI's
  • Track and analyze KPI's of online marketing programs through Google Analytics to identify the best opportunities for optimization.
  • Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
  • Analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities.
  • Monitor keyword bids, budgets, impression share, quality score and other KPIs.
  • Define KPI and implement measurement, analytics and reporting methods to gauge success.
  • Developed monthly KPIs and trained the seven-member user experience team on development SEO.
  • Collaborate with business and IT stakeholders to define business requirements and KPIs.
  • Developed KPIs to measure success and tested them against project goals.
  • Defined annual team KPIs and goals.
  • Define, implement and refine lead scoring metrics based on KPI's to deliver higher quality MQL's to sales.
  • Write detailed program and test briefs and evolve platform KPIs and reporting, as learnings dictate.

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16. CRM

average Demand
Here's how CRM is used in Digital Marketing Manager jobs:
  • Planned, developed, and executed CRM/Email marketing initiatives designed to drive customer activation through conversion.
  • Assist and support Director of Sales & Marketing with sales initiatives, email and promotional marketing, and hotel CRM platform.
  • Market products and services through apps, e-commerce, acquisition, paid search, email marketing and CRM initiatives.
  • Integrated CRM and analytic tools which enhanced the company strategy and decreased the costs by 20%.
  • Spearheaded the strategy and development of a CRM program used to capture consumer data used across brands.
  • Assisted in the CRM integration, website migration, and press release of mobile wallet/beacon acquisition.
  • Engaged with sales leadership to build product specific nurture campaigns targeting contacts with relevant CRM opportunities.
  • Designed magazine ads for 3 magazines as well as blog content & CRM implementation.
  • Organized CRM lead routing systems to support national and international dealership networks.
  • Manage CRM platforms, lead funnel routing and performance tracking.
  • Implemented new CRM for the company sales team.
  • Organize the CRM Database of Chamber Members.
  • Implemented and managed Salesforce marketing automation software and CRM integration.
  • Developed all Social Media, Referral Marketing, CRM, Marketing & Sales automation, Email Marketing and Webinar campaigns/activities.
  • Develop and manage digital marketing campaigns using SEO, SEM, PPC, and eCRM to drive online visibility.
  • Led beta launch of new customer acquisition system including email campaigns and Salesforce CRM.
  • Delivered $5MM+ in incremental sales thru COVERGIRL's digital CRM program.
  • Still P&G's largest SMS-based CRM program today.
  • Key Accomplishments Integrated Adobe Marketing Cloud (Adobe Omniture), Exact Target Enterprise, CRM and Microsoft Dynamics relationships.
  • Evaluated and reported campaign performance by Google Analytics and different CRMs.

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17. Youtube

average Demand
Here's how Youtube is used in Digital Marketing Manager jobs:
  • Developed and executed marketing strategies for YouTube AVOD channels including video programming schedules.
  • Managed company YouTube channel for all commercial marketing promotions.
  • Initiated and developed strategies for all emerging social channels: Facebook, Twitter, YouTube, etc.
  • Secure and manage $120,000 grant from Google to advertise content through Google Search and YouTube.
  • Supervised community management for all social media channels including Twitter, Facebook, Foursquare and YouTube.
  • Engage with YouTube and social teams to gather data to inform decisions for further creative.
  • Build and maintain online-community infrastructures on YouTube, Twitter, Facebook, Twitch, etc.
  • Manage all social media sites- (Twitter, Facebook, Yelp, YouTube).
  • Manage content on Social Media sites: Facebook, Twitter, YouTube, Google+.
  • Reviewed and regulated all comments and emails sent through the YouTube channels.
  • Cultivate social media connections with clients through Facebook, YouTube and Twitter.
  • Provided YouTube, Facebook, and Twitter research and recommendations.
  • Posted on YouTube, using SEO.
  • Produce video marketing materials for YouTube and live streaming webinars/training.
  • Produce and edit videos for website and YouTube channel using editing software Avid Media Composer and Final Cut Pro.
  • Developed advertising concepts and designed content for webinars, website, blog, YouTube and all social media platforms.
  • Led Youtube video campaign earning over 12,900 views which earned invitation for international news spot on the Arise News Television Network.
  • Provided Excel reports for senior management incorporating Google Analytics, Facebook Insights, and YouTube Analytics.
  • Spearheaded syndication efforts through video and content partnerships with leading companies including Huffington Post, YouTube, AOL and Healthline.
  • Created measurable ROI channels using Facebook, Youtube and Instagram social-to-sale ecommerce B2C funnels.

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18. Instagram

average Demand
Here's how Instagram is used in Digital Marketing Manager jobs:
  • Managed all major social media platforms, including Facebook, Twitter, Instagram, and others.
  • Managed and oversaw all Facebook, Twitter, Instagram, Vine, and other social embassies.
  • Monitor daily posts and create engaging content on Facebook, Twitter, Instagram and LinkedIn.
  • Orchestrated entire digital presence across Facebook, Twitter, Instagram, and various online communities.
  • Increased Instagram Followers by +160% over LY and came up with #GoCleanIn2016.
  • Customized social media profiles (Facebook, Twitter, Instagram, etc.)
  • Manage social media accounts; more than doubled Instagram & Facebook followers.
  • Increased the RIDGID Instagram account over 40.6K followers in a single year.
  • Managed digital marketing programs: Website, Facebook, Twitter, Instagram.
  • Assisted in Instagram engagement strategy which increased followers by 107%.
  • Redesign and launch of company's Facebook/Instagram (1 month).
  • Managed digital marketing spend across Adwords, Facebook/Instagram and Amazon.com.
  • Managed social media presence, including Facebook, Twitter, Google+, YouTube, Pinterest, and Instagram.
  • Create engaging content optimized for Facebook, Twitter, LinkedIn, Instagram, and Snapchat accounts.
  • Manage the digital community and buil the brand to increase the awareness and conversion in Facebook and Instagram.
  • Oversee social media marketing strategies and content for multiple Facebook pages, Twitter , Instagram and Pintrest.
  • Leveraged Instagram, Twitter, Facebook, and "My Illuminate" blog.
  • Launched Shoppable Instagram for Juice Beauty via Olapic/TapShop and UGC display campaigns.
  • Create varied social media content across Twitter, Facebook, and Instagram that insights engagement, website clicks, and click-throughs.
  • Utilized Wordpress as well as an onsite blogging client, Facebook, Twitter, Instagram, etc.

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19. A/B

average Demand
Here's how A/B is used in Digital Marketing Manager jobs:
  • Conducted interactive A/B multivariate testing to optimize and implement best practice standards.
  • Improved overall monthly sales by 6%, optimizing the marketing landing pages through A/B tests and user experience best practices.
  • Created targeted landing pages for websites, generated and tested calls to action and measured content effectiveness using A/B strategies.
  • Created call to action, performed ad copy testing and A/B testing to identify and improved poor performers.
  • Performed A/B testing, landing page optimization, lead generation, SEO, and dedicated email campaigns.
  • Conducted A/B testing in Adobe Target to provide insightful and actionable analysis to enhance the user experience.
  • Managed email marketing design, strategy, content, delivery, and segmentation with A/B testing.
  • Directed landing page creation and A/B testing for a website with 100K unique visitors per month.
  • Implemented A/B and MVT testing across all business channels that drove more qualified conversions.
  • Leveraged A/B split testing to improve email campaign results by 120%.
  • Improved landing page, Ads copy, bid strategy with A/B testing.
  • Created, managed and reported on all A/B and multivariate tests.
  • Increased landing page conversions by implementing A/B testing on product pages.
  • Presented A/B approaches to design teams and management for evaluation.
  • Optimize and A/B test frequency settings and daily spend caps.
  • Instituted A/B split testing to improve conversion and usability.
  • Target and A/B test third-party data segments.
  • Used a/b and multivariate testing.
  • Created A/B testing and experimental designs Maintained company website and updating.
  • Perform A/B testing on ads Research new keywords and perform bid adjustments to increase market share.

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20. Project Management

average Demand
Here's how Project Management is used in Digital Marketing Manager jobs:
  • Project management involved coordination with several stakeholders: brand, legal, design agency, and direct-to-consumer technology platform.
  • Directed $1 million marketing strategy including agency and project management, digital and consumer relationship marketing campaigns.
  • Project management: Solid track record of successfully developing digital projects from kick-off to completion.
  • Identified and implemented process improvements for project management and client invoicing.
  • Provided detail-oriented project management to meet aggressive deadlines.
  • Restructured and streamlined project management systems.
  • Utilize Agile/SCRUM project management methodology.
  • Owned project management of paid and unpaid Inbound campaigns to increase site traffic and conversions 40-70%.
  • Develop and manage Digital Marketing budget, including annual planning, project management and IT resources.
  • Initiate projects through project management office that promote creating the best user experience.
  • Project management of multiple different products with varying lengths and start dates.
  • Used project management software to maintain 50+ concurrent projects.
  • Project management skills with creative agencies and Media.
  • Project management: Created and executed project plans for digital initiatives, including site redesign, functionality upgrades and website replatforming.
  • Project management of multi-page functionality/design enhancements as well as development of new e-Commerce sites in Canada and Europe.
  • Provide subject matter expertise for technology Project Management and Informatica expert.
  • Increase project management efficiency including oversight of workflow, time-tables, and scheduling.
  • Manage site infrastructure, analytics, domain management, and project management.
  • Work spanned traditional marketing project management (social/digital media and content management) to Agile-based mobile/digital project management.
  • Project Management) Devised strategies to drive online engagement.

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21. Conversion Rates

average Demand
Here's how Conversion Rates is used in Digital Marketing Manager jobs:
  • Optimized conversion rates monitoring campaign funnels.
  • Developed and executed digital marketing campaigns that have increased online conversion rates for my clients by as much as 65%.
  • Create unique lead gen tools that directly feed lead nurturing processes to increase conversion rates and generate marketing qualified leads.
  • Analyzed company website metrics (unique visitors, conversion rates, impressions, visitor sessions, email campaign effectiveness).
  • Provide comprehensive SEO analysis and well-received recommendations to increase traffic, improve conversion rates, and promote sales.
  • Increased conversion rates by 15% from A/B and multivariate testing on checkout and individual landing pages.
  • Innovated new content features to improve conversion rates and worked with design and development departments to implement.
  • Created Landing Pages that generated 30% conversion rates producing hundreds of new leads for Sales.
  • Devise strategies to drive online traffic to the company website and track conversion rates.
  • Increase conversion rates, improve our online store, blog and subscription software.
  • Consulted on various web strategies for targeted traffic and high conversion rates.
  • Refined landing page designs to increase conversion rates for ad campaigns.
  • Optimize Website user-experience with the aim of increasing conversion rates.
  • Achieved 6% lead generation conversion rates for online advertising.
  • Use A/B split testing to optimize email conversion rates.
  • Improved landing page conversion rates by 30%.
  • Perform marketing analytics to improve results including leads, followers, likes and conversion rates.
  • Increased ecommerce and lead generation conversion rates by 20% from A/B and multivariate testing.
  • Implemented trend forecasting & trend translation into marketing techniques to achieve high conversion rates.
  • Revamped web site and significantly increased number of pages viewed and conversion rates.

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22. Linkedin

average Demand
Here's how Linkedin is used in Digital Marketing Manager jobs:
  • Created and maintained all aspects of the companies social media, Facebook, LinkedIn, Twitter, and the company blog.
  • Directed interactive presentations for regional sales teams on the importance and benefits of social media focusing on LinkedIn and Twitter.
  • Managed Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Marketed these projects to potential investors through large social media campaigns (Twitter, Facebook, & LinkedIn).
  • Encourage the use of Social Media Marketing and Social Selling (LinkedIn, Twitter, Facebook)
  • Created and oversaw social media channels including Facebook, Twitter, LinkedIn, and YouTube.
  • Created Facebook and Google+ profiles while enhancing existing Twitter and LinkedIn profiles with content marketing.
  • Employed social media components in digital projects including Facebook, LinkedIn and Twitter.
  • Managed a successful LinkedIn group that grew over 100% in one year.
  • Develop SEO strategy and deploy social media ads: Facebook and LinkedIn.
  • Managed social media platforms including Facebook, LinkedIn, and Twitter.
  • Operated all social media including LinkedIn, Facebook and Twitter.
  • Developed first LinkedIn career page to extend employer branding.
  • Manage PPC ads (Google AdWords, LinkedIn and Facebook).
  • Google AdWords -Bing/Yahoo Network -Facebook Ads -Twitter -LinkedIn Ads -Online Advertising (display network, Google DoubleClick, etc.)
  • Set up and managed digital advertising campaigns using Google Adwords, YouTube, Facebook, Twitter, and LinkedIn.
  • Use social media advertising through Facebook, Instagram, Twitter & LinkedIn to generate leads and increase engagement.
  • Created structure for social media monitoring of 11 campus Facebook pages as well as Twitter and Linkedin.
  • Led development of a social media /LinkedIn training program which was sold to local businesses.
  • Created and managed all Social Media channels for Qualitrol with a concentration on LinkedIn.

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23. Web Traffic

average Demand
Here's how Web Traffic is used in Digital Marketing Manager jobs:
  • Achieved 4X increase in web traffic and 200 enterprise-level trial subscriptions by cultivating content and messaging through digital paid media plan.
  • Increased web traffic within a 12 month period from an average of 110K visitors to an average of 150K visitors.
  • Improved web traffic with on-page SEO strategies by over 35% in four months.
  • Helped increased web traffic by 240% via aggressive content marketing efforts and SEO.
  • Produced and launched marketing campaigns to drive web traffic and grow leads.
  • Analyzed web traffic growths and created metrics for ROI.
  • Increased web traffic to 2,000 daily visitors.
  • Web traffic analysis using various digital tools like Google analytics.
  • Managed redesign of advamed.org and increased web traffic by 80 percent.

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24. Internet

average Demand
Here's how Internet is used in Digital Marketing Manager jobs:
  • Collaborated with Internet execution and merchandising teams to improve performance of containers and merchandising zones on site.
  • Provided marketing and digital media support for an internet technology start-up.
  • Web Producers is a full service Internet Marketing Consulting, Search Engine Optimization (SEO) and Website Design firm.
  • Help businesses find marketing solutions for their needs - Internet, TV, Radio, Billboard, and Print.
  • Create, sell and schedule all internet advertising and promotions for two radio stations and the Kansas Agriculture Network.
  • Focus on target market by identifying and engaging public audience with the help of our Internet Marketing Consultants.
  • Increase overall internet leads by 600% by creating social media, blog, and website content.
  • Increase overall monthly internet sales by approximately $75,000 with social media and digital marketing efforts.
  • Design, implement, and update targeted internet marketing efforts for seven car dealerships in Colorado.
  • Increased internet department sales by 40 units in 6 months through targeted marketing and process refinement.
  • Educate clients on internet advertising and how to properly use it to garner new business.
  • Increased brand presence in Internet using different online sites such as Facebook and Twitter.
  • Designed and developed sales funnels for radio and internet campaigns using InfusionSoft CRM.
  • Publish all print publications into a digital format via the Internet.
  • Organized and managed Internet marketing and PR campaigns.
  • Manage Internet Team workload and team member performance.
  • Advanced usage of internet explorer for web browsing, send documents to preconfigured printer and many other web based functions.
  • Work with branding, internet and analytical teams to analyze results and modify digital materials for optimal performance.
  • Provide supervision and training to direct reports and indirect reports on Internet Team.
  • Coordinated internet street team campaigns for Sum 41, Linkin Park, Hesher and Cypress Hill.

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25. Customer Service

average Demand
Here's how Customer Service is used in Digital Marketing Manager jobs:
  • Led a team of designers, developers, copywriter and content specialist recognized for best-in-class interactive solutions and customer service.
  • Exemplified second-to-none customer service delivery for which EAS Technologies is nationally renowned in all interactions with customers.
  • Directed daily operations of digital studio and customer service.
  • Managed work flow, inventory, equipment maintenance, customer service, job estimating, quality control, and personnel.
  • Led marketing team to establish company Online Store with functions of advertising, ordering, and customer service.
  • Revamped online customer service pages, increasing online home delivery by 50 percent within one year.
  • Provided customer service to online potential buyers to answer questions and converted them into customers.
  • Directed team / department management of 200+ employees proving exceptional inbound, outbound customer service.
  • Resolved client customer service issues; educated clients on fraud control and security.
  • Created and directed staff in marketing strategies, promotional planning & customer service.
  • Recruited, trained and supervised 50+ Digital Operators, and Customer Service employees.
  • Designed online surveys and to evaluate and to promote customer service quality.
  • Mentor our customer service team to serve our customers better and faster.
  • Incorporated with sales and customer services team and reported recommendations and problems.
  • Provide customer service in a small, friendly setting.
  • Engage in client contact and customer service.
  • Managed customer service cross-functionally to ensure customer satisfaction across all mediums: social media, email, phone and online chat.
  • Answer calls and emails from customers in store as well as online, ensuring highest level of customer service.
  • Cross Trained Employees Across Many Different Platforms In Order To Maximize Customer Service And Sales.
  • Handled all Customer Service and Shipping for Ecommerce sales.

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26. Html

average Demand
Here's how Html is used in Digital Marketing Manager jobs:
  • Coded and delivered HTML-based digital newsletters.
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Captured owner buy-in and approval to adopt a CMS site vs. static HTML that saved >$5K.
  • Build innovative web application specifications using complex language such as HTML/CSS coding for web development and mobile readiness.
  • Established and trained editorial staff on new process for sending and testing HTML e-mails.
  • Create new websites on CMS platforms or using bootstrap HTML themes.
  • Designed and developed company website in HTML, JavaScript, PHP.
  • Manage development of HTML email templates and update as needed.
  • Created all email marketing using HTML5 on Vertical Response weekly.
  • Worked on front end development using HTML and CSS.
  • Design emails using adobe suite and HTML.
  • Develop a website appropriate for potential guests, sponsors, wineries, and attendees via Wordpress, HTML, and CSS.
  • Create marketing collateral, html, graphics and routine publications and other departmental communications and reports.
  • Created high value content and landing pages within Wordress using HTML and CSS.
  • Worked with programmers who developed code in HTML, HTML5, JavaScript, jquery, PHP, and CSS.
  • Redesigned their original HTML site (commercecapitaladvance.com/old), into a HTML5/CSS3 website (commercecapitaladvance.com/).
  • Worked with AfterDeployment.org to take their entire web system with over 500 pages html/php to the Drupal 7 CMS.
  • team in the U.K. and USA, and working with external teams in India for HTML and .Net projects.
  • Flash & HTML5 web site/banner development Clients included: Danske Bank, Unicef, Realkredit Danmark, DONG Energy, Home
  • Web Languages associated with this job: HTML PHP mySQL ASP CSS JS

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27. CMS

average Demand
Here's how CMS is used in Digital Marketing Manager jobs:
  • Handled all website content management and administrative support for 4 brand websites using DNN Content Management System (CMS).
  • Planned and executed all site updates in CMS system, product catalog and promotional system on Silk E-Commerce platform.
  • Rolled out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Orchestrated website redesigns for boat brands, including CMS integration and managing server hosting.
  • Trained all web content publishers company-wide on the CMS and SEO best practices.
  • Manage CMS-based website for United Way of the National Capital Area.
  • Designed website using CMS and provide ongoing maintenance and update content.
  • Partner with IT/Technology for CMS upgrades, enhancements and bug fixes.
  • Utilized CMS to design responsive websites which increased user engagement.
  • Created a new CMS and managed and implemented company CRM.
  • Create responsive, mobile-optimized micro sites using WordPress CMS.
  • Manage implementation of new content management tools, including digital asset management and a CMS.
  • Work with in-house programmers to optimize proprietary CMS to work with both HubSpot and Pardot.
  • Optimize and work with YouTube's CMS to generate views and awareness on Loadout.
  • Content editing and deployment duties utilizing Umbraco and WordPress CMS programs.
  • Worked within the Citrix CMS for Philips.com.
  • Created layouts and content for RFPs, pitch decks and CMS guides.
  • Completed a scale up project to build 35 multilingual websites in Adobe CQ (CMS).
  • Performed minor management of acquired company's legacy Web site through CMS.
  • WEB - Built and maintained custom CMS based websites in Joomla and Wordpress.

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28. Online

average Demand
Here's how Online is used in Digital Marketing Manager jobs:
  • Moderate user generated content to insure appropriateness and compliance with online community guidelines.
  • Recruited and supervised creative and development team to execute online website.
  • Utilized effective email marketing campaigns that implemented online coupon promotions.
  • Manage online strategy for the billion-dollar organization.
  • Helped identify and secure advertising network relationships with top online companies including CNN, E-Harmony, TMZ, Pandora and Slacker.
  • Lead online advertising strategy for national sales team resulting in increased digital ad sales by 160% within first year.
  • Employed online targeting solutions that increased user engagement and accounted for 25% of new visitor traffic to SHO.com.
  • Oversee APA brand standards and ensure standards are applied to America's Promise online and printed materials.
  • Make sure all the online campaigns we had for customers were up to date and profitable.
  • Discussed other avenues of online & social media marketing to increase brand awareness.
  • Managed successful online national Twitter contest for The Hunger Games release.
  • Managed online content, marketing budgets and the negotiation of contracts.
  • Define strategies to drive online traffic to the company websites.
  • Coordinated two online summits each generated 10,000+ leads.
  • Perform ongoing data analysis by preparing analytics reports to show company directors online performance and revenue goals.
  • Conducted yearly eBusiness competitor analysis to identify new opportunities for online product offerings.
  • Plan and execute marketing campaigns across multiple media channels including social media, blogging, email marketing and online advertising.
  • Applied e-business efficiencies to drive higher online traffic and conversions at a lower cost.
  • Executed online contests and increased subscription rate by 38%.
  • Developed social media and online "Action Plans" for maximum exposure and brand awareness.

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29. Pinterest

average Demand
Here's how Pinterest is used in Digital Marketing Manager jobs:
  • Launched new social media platforms including Facebook, Pinterest, Foursquare, Yelp, and & Google Places.
  • Maintained all Social Media platforms including: Facebook, LinkedIn, Google +, Twitter, & Pinterest.
  • Managed company's social media accounts including YouTube, Facebook, Twitter, and Pinterest.
  • Build and manage each brand's digital channels including: Facebook, Twitter, websites, YouTube, Pinterest and Instagram.
  • Increase overall social media engagement for Twitter, Facebook, Instagram, and Pinterest gaining higher impressions and greater SEO.
  • Create and maintain Facebook, Twitter, Google+, YouTube, Pinterest, Instagram, and LinkedIn accounts.
  • Manage 43 social media profiles accounts including Pinterest, Instagram, Twitter, LinkedIn, and Facebook.
  • Content management, SEO and HTML/CSS knowledge for optimization across Google, Bing, Yahoo & Pinterest.
  • Search marketing includes AdWords (search and display), Bing Ads, Facebook, and Pinterest.
  • Monitored organic social media content calendar and execution for Facebook, Twitter, Instagram and Pinterest.
  • Run and oversee company product giveaways on all social profiles, including Facebook, Instagram and Pinterest
  • Directed social media planning on Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
  • Increased Facebook, Instagram, and Pinterest following by over 50% in one year.
  • Audited our social profile and identified gaps leading to our new Instagram and Pinterest accounts.
  • Managed launch of company presence on Instagram, Pinterest, and LinkedIn.
  • Introduced Periscope and Snapchat as well as increased presence on Pinterest.
  • Directed audience conversations using social media channels such as Instagram, Facebook, Twitter and Pinterest, to incite sales.
  • Lead social media strategy and design across content publishing platforms, including Facebook, Twitter, Instagram, and Pinterest.
  • Manage social media platforms through Hootsuite (including Facebook, Twitter, Pinterest, Instagram, LinkedIn and Houzz).
  • Have developed PPC campaigns on Adwords, Bing, Facebook, Twitter, Pinterest, Linkedin and Stumble-upon.

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30. Press Releases

low Demand
Here's how Press Releases is used in Digital Marketing Manager jobs:
  • Created digital marketing campaign for new product releases via press releases and industry specific product advertising
  • Developed and maintained web sites and social media content, in addition to generating press releases for additional self- advertisement.
  • Oversee the creation of various types of content/assets, such as product collateral, press releases and videos.
  • Lead execution and analysis of sponsored social media campaigns and initiatives as well as press releases.
  • Author and publish blog articles, press releases and case studies to online distribution channels.
  • Capture opportunities to promote company with sponsored content, press releases, and community involvement.
  • Created and issued regular press releases regarding company projects, updates, and industry news.
  • Implement and oversee media coverage for the band, including writing press releases.
  • Create web and print content & press releases for Newton and its clients.
  • Drafted and edited public-facing content including newsletter, press releases and magazine.
  • Drafted all copy for ads, communications, and press releases.
  • Created and sent press releases to targeted media outlets.
  • Handled all Public Relations and press releases for company.
  • Write all company press releases and marketing copy.
  • Develop & manage content such as articles, blogs, SEM/SEO, & press releases.
  • Manage content calendar planning & execution via social media, press releases and Wordpress blog.
  • Managed written content and workflows such as blogs, press releases, newsletters and sponsored content
  • Orchestrated media hits, wrote op-eds & press releases and handled interviews.
  • Write and distribute press releases, print advertisements, and promotional materials for MOKB Presents (www.mokbpresents.com) events.
  • Managed $10,000 client PPC and Social accounts Reported monthly to clients I published and finalized press releases

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31. Graphic Design

low Demand
Here's how Graphic Design is used in Digital Marketing Manager jobs:
  • Collaborated with marketing team on website redesign, outsourcing graphic designers, updating content, increasing functionality/usability and website changes.
  • Supervised graphic designers, tech developers, community managers, and video production team on the creation of all content.
  • Web Developer, Graphic Designer, Design and implementation of all web and physical marketing campaigns.
  • Managed a graphic design team to create various products with effective brand positioning for artists.
  • Developed graphic design work for various stock car racing teams and local businesses.
  • Crafted visual identity through graphic design, web design, and photography.
  • Procured all photography and original art for Apple Graphic Design Studio.
  • Handled all of company's artwork, and graphic design.
  • Created graphic design material for social media and website.
  • Enhance brand image with promotional photography and graphic design.
  • Created content and graphic design.
  • Design advertising content while coordinating with graphic designers, photographers, and videographers.
  • Lead responsible for the creation of all logos, photography, videography, graphic design, and all marketing media.
  • Devised email marketing strategies and collaborated with graphic designers to create store ads using a uniform approach.
  • Work with graphic designers and web developers to enhance website design based on actionable insight reporting.
  • Created unique and memorable marketing strategies using videography, graphic design and strong social media campaigns.
  • PRINT - Assist Art Director in the production and creation of Graphic Design projects.
  • Lead web and graphic designer for billion dollar credit union.
  • Served as in-house graphic designer and developed infographics, sharegraphics, websites and apps.
  • Manage $150K iOS app development Graphic design project.

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32. Digital Content

low Demand
Here's how Digital Content is used in Digital Marketing Manager jobs:
  • Developed and managed digital content to promote self-service and improve channel satisfaction.
  • Developed and currently executing corporate digital content creation/management plan.
  • Create digital content for company social platforms as well as content for the company blog and creation of email campaigns.
  • Develop digital content strategic briefs, scorecard frameworks, and project implementation documents in line with brand values and guidelines.
  • Create Digital Content from seminars, camps, discussion panels and events to post on social media platforms.
  • Provided strategic oversight for marketing technology including marketing automation, CRM, websites, and digital content.
  • Collaborate with multiple teams to advise a strategy to perfect UX and UI on all digital content.
  • Developed digital content (video, motion graphics, interactive media) along with online advertisements.
  • Establish and manage policies and procedures for digital content that align with established corporate guidelines.
  • Project included the creation of a social media post schedule and promotional digital content.
  • Managed digital content on website, mobile sites, and all social media platforms.
  • Designed all company presentations, marketing collateral, advertising, print and digital content.
  • Created relevant digital content for dealership website to promote sales and the dealership brand.
  • Managed fortune 100 company s new website projects gathering digital content and assets.
  • Produced digital content to build brand awareness online.
  • Created both processes and governance of the eLibrary to ensure that digital content is posted in compliance with appropriate Legal and
  • Gather and define project scope and requirements in regards to digital content, ensuring alignment at each step.
  • Designed and created digital content for MDR and its clients (i.e.
  • Manage all digital content uploads to the website using Wordpress and make HTML edits to existing pages using Microsoft Expressions.
  • Migrated all digital content/multimedia assets from Drupal to Plone (2009), and from Plone to WordPress (2012).

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33. Content Strategy

low Demand
Here's how Content Strategy is used in Digital Marketing Manager jobs:
  • Optimized international website experience and adjusted website content strategy to better align content with local user needs and business goals.
  • Assisted international digital marketing leaders with content strategy, content audit and assessment of assets for migrations.
  • Partnered with internal stakeholders to define and implement content strategy.
  • Oversee content strategy and distribution across blog, social, and email to drive awareness and inbound leads.
  • Initiate targeted content strategy, determine relevant social media channels for distribution, create all elements and apply.
  • Oversee content localization across ten store regions, including Europe and Asia, and interpret content strategy.
  • Develop and manage content strategy across websites, mobile app, blog, social media and email.
  • Created, implemented, and currently manage a Content Strategy for all company products and services.
  • Defined the content strategy, built communities, and measured / tracked engagement across different platforms.
  • Work with social media team on campaign creation and ongoing content strategy.
  • Revised content strategy of local websites to enhance local language experience.
  • Defined and executed supplies on-line content strategy across hp.com.
  • Developed a content strategy for social media sites.
  • Executed a site-wide content strategy for a major product launch repositioning the company as a thought leader in the industry.
  • Lead channel optimization and content strategy for Instagram, Facebook and Twitter on a new AAA title: The Division.
  • Develop and implement an effective content strategy that helps increase Cherry Republic brand and drive sales.
  • Content strategy led to news stories on ABC's Hot Topics, Thrillist, and BroBible.
  • Project manager for all content strategy marketing ensuring consistency of brand and product across all channels.
  • Led Digital Analytics and Content Strategy, SEO / SEM site revamp, metadata update.
  • Content Strategy: Site content, Blogs, Articles, PRNewswire, Business Newswire, and posts.

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34. Adobe Photoshop

low Demand
Here's how Adobe Photoshop is used in Digital Marketing Manager jobs:
  • Designed a new website using Adobe Photoshop, Adobe Illustrator, HubSpot, WIX, and Word Press.
  • Conduct photo research; Create and edit images for social and website use using Adobe Photoshop.
  • Designed digital and print media graphics with Adobe Photoshop for promotions and content.
  • Create social media graphics using Adobe Photoshop.

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35. B2C

low Demand
Here's how B2C is used in Digital Marketing Manager jobs:
  • Manage an online 5,000+ B2C and B2B panel with users in Canada, the United States, and United Kingdom.
  • Planned, directed and evaluated campaigns to promote each brand and their destinations through both B2B and B2C channels.
  • Created and tested B2C and B2B marketing programs across digital channels, reducing acquisition costs by 31%.
  • Launched Bill Payment Site, a B2C in-house bill payment website that manages 1.1M payments for Ford Credit.
  • Led and managed the web properties team in developing B2B & B2C branded experiences and internal enterprise applications.
  • Create and execute the overall digital marketing strategy for both B2C and B2B initiatives.
  • Increased B2B and B2C email opens and CTR through data based iterative changes.
  • Developed inbound / outbound B2C marketing campaigns, as well as customer-facing newsletter.
  • Project management for website development on a myriad of B2B & B2C projects.
  • Developed B2C marketing campaigns to boost traffic and conversion for web store.
  • Manage email campaigns for the Hello Vibrant B2C brand.
  • Create and facilitate B2B/ B2C marketing strategies.
  • Increased brand awareness of the company and its mining-safety products by creating a B2B-B2C social media strategy in Facebook and LinkedIn.
  • Managed, developed and executed all B2C and B2B digital marketing efforts at Zeltiq for internal global customers and external clients.
  • Launched social media to manage B2C influence and customer support Launched online community to support client and customer base.
  • Generated insights based on Nielsen OBE / Millward Brown attitudinal responses to digital content for B2B and B2C campaigns.
  • Boosted B2B/B2C and Drip campaign conversions 28% by designing new email templates, and refreshingbranding & grid layouts.
  • Redefined analytics strategy and standards that would integrate all Ford Credit and Ford B2C sites/programs.

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36. User Interface

low Demand
Here's how User Interface is used in Digital Marketing Manager jobs:
  • Collaborated with appropriate teams to drive user interface enhancements that consisted of page flow, design, and content.
  • Lead consultant on User Experience, User Interface, Information Architecture SEO and SEM.
  • Led the development team in charge of the web and mobile user interfaces creation.
  • Improved visitor experience with new user interface.
  • Worked with engineers to develop user interface productenhancements.

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37. Keyword Research

low Demand
Here's how Keyword Research is used in Digital Marketing Manager jobs:
  • Design optimization strategy that includes current status, business needs, competitive analysis, keyword research, content and link-building plans.
  • Conducted site audit, competitor analysis and keyword research as the basis of an SEO strategy.
  • Utilize keyword research tools and SEO techniques to optimize websites for organic search.
  • Published SEO optimized blog posts each week based on keyword research.
  • Conduct keyword research and ad development for 10 paid search campaigns.
  • Optimized SEM account through extensive keyword research and search query reports.
  • Perform SEO keyword research on websites to improve organic search Monitor/optimize PPC (paid advertising) campaign and budgets.
  • Produced detailed keyword research using Semrush and MOZ that drove SEO and SEM plans.
  • Search Engine Marketing, Search Engine Optimization retargeting, keyword research and social media management.
  • Preformed keyword research for lead generation Skills Used Adobe Photoshop CSS Adobe In Design HTML SEM SEO PPC Excel PowerPoint

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38. Business Development

low Demand
Here's how Business Development is used in Digital Marketing Manager jobs:
  • Supervised the direction and management of marketing, corporate communications, brand strategy and new business development.
  • Work with VP of Business Development to research and implement strategic new digital business development opportunities.
  • Led new business development and International expansion, product innovation, and digital growth initiatives.
  • Researched new conferences and secured additional presentation slots for business development teams.
  • Produced and deployed marketing campaigns for business development and thought leadership purposes.
  • Involved in business development initiatives and client acquisition.
  • Analyzed business developments and monitored market trends.
  • Used interactive expertise in new-business development.
  • Draft press releases, craft messaging both for internal and external uses, and conduct community outreach & business development.
  • Collaborate with programmers by providing solutions to make proprietary CRM platform more efficient for clients and business development team.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Design and deliver weekly and monthly projections to guide business development team.
  • Assumed business development role for creation of Bradford Exchange online business unit.
  • Worked with sales and business development to cultivate client relationships network wide.
  • Optimized business development by quadrupling clients from 3 to 12.
  • Refined business development strategy to identify and define new target audiences for interactive technology products thereby creating an incremental revenue stream.
  • Streamlined quality lead generation through liaising closely with team members in sales management on strategizing new business development processes.
  • Manage direct-to-consumer eCommerce business development and digital marketing for health and nutrition company.
  • Selected Contributions: Constructed comprehensive plans for seasonal product positioning and business development.
  • Key Accounts Management and Business Development - Sales, Marketing and Communication of General Services - Management of Digital Advertising Portfolio

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39. Content Development

low Demand
Here's how Content Development is used in Digital Marketing Manager jobs:
  • Fostered strong customer relationships by creating customer-facing website and managing daily Facebook content development/posting in collaboration with digital marketing team.
  • Manage content development and corporate team of content editors and administrators.
  • Recommended and directed diverse strategies for content development in accordance with SEO strategies and keywords.
  • Increased sales traffic through digital marketing and social media content development.
  • Direct all aspects of marketing including all digital marketing, social media, content development and ecommerce.
  • Content development, analytics and reporting for eight golf clubs in southeast.
  • Content development, copywriting, imagery, graphics and creative direction.

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40. YOY

low Demand
Here's how YOY is used in Digital Marketing Manager jobs:
  • Planned and implemented strategic budgets for marketing activity in 30+ countries with a consistent 18-25% YoY growth rate in conversions.
  • Spearheaded cross-functional teams responsible for driving improved traffic (40% YOY) and order conversion rates to company website.
  • Create and execute top conversion optimization plans to increase ROI which have currently increased 52% YoY.
  • Operated in a high-velocity Agile Marketing model to increase campaign velocity by 114%YoY.
  • Increased sales qualified leads by 3.3x YOY and sites under contract by 8x YOY.
  • Redesigned B2B site begat 10% enrollment increase and 15% usage increase YOY.
  • Increased overall company top-line revenue by 150% YoY, from 2013 - 2014.
  • Contributed to YOY portfolio revenue growth of 20-25% from 2011 through 2013.
  • Increased website traffic and inbound leads by 50% YoY exceeding internal goals.
  • Led monthly giving program across online channels; achieved +200% growth YOY.
  • Increased online revenue 8.8% YOY during a recessionary period for AquaticEco.com.
  • Increase homepage brand equity messaging by 737% YoY.
  • Continued to grow book of business 33% YOY.
  • Increased reach in social environments by 186% YOY.
  • Increased organic search/SEO by 61% YoY.
  • Major contributor to overall company growth YOY.
  • Increased Facebook 15% YoY, Twitter 24% YoY, YouTube 45% YoY.
  • Increased paid search conversions 20.4% YoY and revenue 20.1%.
  • Resulted in a 178% YOY sales leads increase.
  • Managed workflow during $200 thousand revenue growth period (YoY), while training new additional staff.

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41. Campaign Performance

low Demand
Here's how Campaign Performance is used in Digital Marketing Manager jobs:
  • Deepened campaign analysis and identified new methods for attributing key journey actions to campaign performance and incremental lift in revenue/leads.
  • Provide in-depth reporting and analysis of campaign performance with actionable insights and recommendations drive growth.
  • Enhanced and maximized campaign performance by regularly testing target audiences and comparing results.
  • Collaborated with colleagues and supervisors regarding new marketing strategy and campaign performance.
  • Analyze and measure bottom-line results, marketing channel and campaign performance to ensure focus on highest ROI activities.
  • Develop reports and dashboards and identify KPI's to analyze and optimize campaign performance.
  • Use quantitative methods to analyze campaign performance across a variety of online channels.
  • Set campaign metrics for tracking/reporting campaign performance to monitor success rates.
  • Defined the KPI s, analyzed and improved campaign performance.
  • Increased campaign performance significantly beyond expectations (ask me!)
  • Analyze, benchmark, and report campaign performances/measurements.
  • Provide campaign performance reporting and analysis to clients.
  • Reported, tracked and analyzed email campaign performance.
  • Managed multi-channel budgets and ensured effective tracking to measure and provide regular reporting and insights on campaign performance acquisition and engagement.
  • Analyze site, category & campaign performance using Adobe Analytics, leveraging insights to identify opportunities & improve customer experience.
  • Used Google Analytics and Flurry to analyze paid search campaign, display campaign and mobile campaign performance.
  • Utilize analytics, link tracking and reporting tool to measure campaign performance and results.
  • Analyzed Google Analytics to evaluate campaign performances, digital media buys, SEO.
  • Compiled analytics reports (Google Analytics, Goggle AdWords) to measure digital marketing campaign performance.
  • Optimised the paid media mix and campaign performance to drive efficient CPAs, CPCs and CPVs through continuous testing and monitoring.

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42. Customer Acquisition

low Demand
Here's how Customer Acquisition is used in Digital Marketing Manager jobs:
  • Developed and built advertising, customer acquisition and retention plans into an integrated marketing platform.
  • Developed and implemented online customer acquisition and retention strategies by product and email marketing initiatives.
  • Managed fund allocation activities and new customer acquisitions to ensure a strong pipeline.
  • Research and identify customer acquisition channels providing recommendations on key strategic alliances.
  • Developed email newsletters for customer acquisition and retention drip marketing.
  • Provide consistent monthly reporting and the overall customer acquisition metrics.
  • Explore new online marketing channels to achieve cost-effective customer acquisition.
  • Developed an actionable strategy to move customer acquisition from (push) telemarketing to (pull) consultative sales.
  • Enhance the brands online visibility to engage with potential customers, gain customer acquisition, and increase brand awareness.
  • Supported customer acquisition, sales, and customer retention by ensuring UX/UI was consistent, simple, and effective.
  • Build, manage and optimize all paid advertising campaigns based on customer acquisition goals and budgets.
  • Doubled customer acquisition through the digital channel from 12% to 25% of retail sales.
  • Helped define and design inbound and external documents for customer acquisition from scratch.
  • Managed digital marketing team and budget of $5MM for international customer acquisition.
  • Manage division's content online to drive customer acquisition, retention and conversion.
  • Improved customer acquisition by 200%.
  • Create engaging campaigns driving customer acquisition and engagement to maximize online revenue on ecommerce site.
  • Managed marketing programs that increased customer acquisition by 30%, resulting in a multi-million dollar sales pipeline.
  • Formulated online and direct customer acquisition marketing strategies and campaigns (i.e.
  • Developed partnerships and promotions with social media influencers and outside brands with the goal of customer acquisition and monetization.

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43. CTR

low Demand
Here's how CTR is used in Digital Marketing Manager jobs:
  • Managed development of electronic redemption website for Miller Bucks distributor program, including integration with product registration data system.
  • Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
  • Developed international electronic/digital magazine business for 23 licensed editions of National Geographic Magazine.
  • Provide technical support to customers regarding electronic files and digital proofing devices.
  • Designed electronic file systems and maintained electronic and paper files.
  • Assisted in implementing electronic contract filing system.
  • Manage all aspects of the electronic heath records and patient database software including software updates, edits, and issue resolution.
  • Managed all-marketing tasks for this start-up, which served as an electronic media outlet for music news and commentary.
  • Create electronic files using Adobe Creative Suite, making color, text, and digital image corrections as needed.
  • Created high CTR ads with convertible landing pages, as well as optimized them to yield profitable campaign.
  • Revamped email layout to resemble more consumer look, resulting in a 3% increase in CTR.
  • Produce film, plates and electronic proofs.
  • Increased internet traffic (unique page views) by over 300% and click-through rate (CTR) by 10%.
  • Created electronic capabilities presentation for team's public speaking opportunities; included printed promotional leave-behind brochure for WeCommerce.
  • Increased email CTR by 64% YoY and lead generation by 23% YoY by leading digital strategy and roadmap.
  • Led email marketing and implemented a communications strategy that increased CTR above 18%.
  • Maintain overall 95% delivery rate, 23% open rate, 9% CTR and 0.4% unsubscribe.
  • Click Through Rate (CTR) growth of 4% Program ROI growth of 48%.
  • Achieved CTRs of 2.5% - 4.5% on Facebook.
  • FULL SPECTRUM TELECOMMUNICATIONS DIGITAL MARKETING SPECIALIST LARGO, FL Managed Paid Search Campaigns Google, Bing & Yahoo.

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44. Website Development

low Demand
Here's how Website Development is used in Digital Marketing Manager jobs:
  • Managed a profitable digital marketing firm specializing in search engine optimization, website development and social media marketing for small businesses.
  • Cultivated effective partnerships with sales and customer support staff to reliably source customer feedback for use in ergonomic website development.
  • Advised management to bring website development and maintenance in-house.
  • Managed large-scale website development projects.
  • Manage the relationships with our agencies that handle paid search, display advertising, SEO and website development.
  • Track and evaluate new standards, technologies, and trends in Website development, design, and delivery.
  • Researched, prepared RFP's, SOW's for website development, database, hosting and vendors.
  • Lead role for new website development and design with heavy emphasis on UI & UX strategies.
  • Performed ~80% of initial website development in-house, thus avoiding substantial outside contractor costs.
  • Lead and manage website development projects through all project phases from planning to execution.
  • Led new website development project from RFP to successful launch.
  • Collaborated on traditional media outreach campaigns Responsible for website development and updates.
  • Manage media and customer communications as well as spearhead website development and social media content (Facebook and Reverb Nation).
  • Project Management - Lead technical website development process to include; timelines, scope and site requirement documentation.
  • Established and direct daily operations for CNVI, offering WordPress front-end website development and link management services.
  • Review and select appropriate fundraising, social, website development vendors.
  • Selected Accomplishments: * Lead project manager on website development and migration from Yahoo to Magento Enterprise.
  • Lead the social media outreach initiatives including website development and social media accounts such as Weibo, Wechat, and Meetup.

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45. Site Traffic

low Demand
Here's how Site Traffic is used in Digital Marketing Manager jobs:
  • Conducted website traffic analysis report monthly, assisted in website user-experiences improving and product selection.
  • Generate website traffic to acquire new customers for GoDaddy.com, both domestically and internationally.
  • Monitored website traffic metrics to optimize marketing campaigns for better conversion.
  • Analyzed international therapy website traffic and identified critical SEO gaps.
  • Integrated online marketing strategies that enhanced their online presence by increasing organic website traffic to be higher than paid advertising traffic.
  • Convinced organization to transform therapy key terms and launched optimized site that saw a three-fold jump in site traffic.
  • Increased organic website traffic over 30% over prior year and page ranks with social content and SEO.
  • Managed and executed digital and email marketing campaigns, with the goal of driving site traffic and sales.
  • Introduced digital marketing strategies that increased website traffic more than 300% within a one-year period.
  • Plan strategy on how to improve site traffic, email open rates and overall conversion.
  • Assisted in increasing website traffic sessions by 37%, users by 40%.
  • Developed strategy and promotions to drive customer engagement, website traffic and retail sales.
  • Track and report website traffic and success rate on paid digital ads.
  • Apply online expertise to increase both mobile and overall website traffic.
  • Planned and implement marketing strategy that increased site traffic.
  • Reported Google and website analytics reporting regarding website traffic to management team and identified improvement areas.
  • Recognized by leadership for increasing website traffic by +50% and unique visitors by +40% with new web site launch.
  • Conferred with client for on-going site revisions to increase ad revenue by using site traffic, sales and industry data.
  • Increase your website traffic, improve your conversion percentages and build your brand online.
  • Utilized Google Analytics reporting to monitor web site traffic and analyze digital marketing campaign results.

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46. Company S

low Demand
Here's how Company S is used in Digital Marketing Manager jobs:
  • Supported CEO in executive decision-making and judgment for advancing company strategy.
  • Integrate student and client company social communications into business processes, making social media part of the ongoing conversation with customers.
  • Hired to improve graphic design quality and technology at a company specializing in direct to garment (DTG) printing.
  • Company specialized in communication/marketing campaigns, web design services, content and copy writing, and consultation services.
  • Established company s social media brand voice and industry credentials on regenerative medicine and adult stem cells.
  • Coordinate live events, including art shows, dance exhibitions, and company sponsored social gatherings.
  • Proposed solutions to decrease the company s carbon footprint by thousands of tons annually.
  • Organize and manage the merger of 3 company sites into one more effective site.
  • Prepared for and attended trade shows, company sponsored events, and photo shoots
  • Designed, implemented and tested the company s largest digital marketing campaign successfully.
  • Create and edit company s press release, email marketing & graphic design.
  • Developed 21 unique programs to showcase the company s and its services strengths.
  • Managed the entirety of the company s Digital Marketing and Traditional Marketing efforts.
  • Worked with company s affiliates specifically for traffic loss due to Google updates.
  • Manage SEO for all company sites and improving the rankings.
  • Company spokes person at all trade show events.
  • Manage company s marketing budget over 100k.
  • Create, initiate, and oversee all aspects of company social media gamification.
  • Create; edit all of the company s hard marketing materials.
  • Create content for the company s Facebook, Instagram, Twitter, and Youtube accounts.

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47. Blog Posts

low Demand
Here's how Blog Posts is used in Digital Marketing Manager jobs:
  • Content Development Management for service pages, Blog Posts, Articles of Interest, Landing Pages and Press Releases.
  • Contribute daily as reporter and editor; including briefs, reports, features, video and blog posts.
  • Developed and co-designed blog posts, email blasts, press releases, event invites, etc.
  • Increased website page views by 19% by publishing two new blog posts per week.
  • Post and create blog posts.
  • Write high converting product descriptions, reviews, blog posts, and blurbs to drive traffic to ecommerce sites.
  • Added custom Wordpress functionality for custom CTA s on blog posts, and global announcement header-bar.
  • blog posts, site copy and promotional messages for email marketing
  • Create SEO optimiized blog posts using tools like Hubspot, as well as creating custom HTML/CSS blog templates using Adobe Dreamweaver.

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48. CSS

low Demand
Here's how CSS is used in Digital Marketing Manager jobs:
  • Developed hands on A/B and MVT experiments in Adobe Target using HTML5, CSS3 and JavaScript.
  • Manage 3 photographers who maintained 90% photo completion of 1900+ vehicles HTML5 and CSS3.
  • Assisted in coding HTML and CSS, wrote SQL queries for data extraction.
  • Develop and Build HTML/CSS Landing Pages.
  • Code in HTML and CSS to produce additional inventory leading to more revenue and less costs.
  • Manage and update the company website using Dreamweaver, CSS and Java Script.
  • Created CRUD based websites using PhP, JavaScript and MySQL, CSS and html.
  • Can get around in HTML, CSS, and Javascript.
  • Manage online calendar of events and programs for web site with html, css and javascript.
  • Web Development Experience: HTML and CSS Adobe Creative Suite (Photoshop, Dreamweaver, Premier) Wordpress and PHP

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49. Hootsuite

low Demand
Here's how Hootsuite is used in Digital Marketing Manager jobs:
  • Use of social media content management systems such as Hootsuite to implement social media strategies across multiple platforms.
  • Worked with Hootsuite, Sprout Social, and Constant Contact to manage content.
  • Developed monthly calendars and prepared Buffer and Hootsuite software to maintain a schedule.
  • Manage social media accounts using Sprout Social, Hootsuite, and TweetDeck.
  • Utilize SMM apps like Hootsuite, and Buffer to streamline the process.
  • Experience using Hootsuite and Sprout as social media management tools.
  • Schedule content using Hootsuite, Sprout Social and ScheduGram Orchestrated the participation in beauty and lifestyle subscription boxes.
  • Schedule posts, analyze and optimize social media engagement using Hootsuite, TweetDeck, Twitter Analytics.
  • Leveraged Hootsuite analytics to optimize social media content strategy around engagement kpi's
  • Updated all social media vehicles via Hootsuite and worked closely with content writers to ensure effective workflows Content Management.
  • Maintained organization by using Hootsuite to curate and publish relevant content for sev- eral clients daily.

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50. Customer Engagement

low Demand
Here's how Customer Engagement is used in Digital Marketing Manager jobs:
  • Worked closely with marketing team to develop new social media strategy focusing on customer engagement and reducing the lead-to-prospect-to-customer acquisition time.
  • Developed an integrated platform and discovery process that increased customer engagement, drove interactivity and enhanced content creation.
  • Design and execute targeted, results-driven marketing campaigns focused on increasing customer engagement that drive business value.
  • Created campaigns that built brand advocacy and increased customer engagement.
  • Planned strategic sales and customer engagement programs.
  • Managed all company customer engagement campaigns.
  • Develop compelling content for all owned and earned social media platforms to strengthen customer engagement in order to create brand ambassadors.
  • Leverage expertise to improve branding and customer engagement through website and social media updates for Lots of Laughs Comedy Lounge.
  • Integrate content marketing and social media strategy across all channels and campaigns for full customer engagement.
  • Managed all company customer engagement campaigns, including Skype chat support.
  • Key Achievements: 140% increase in Online customer engagement.
  • Manage all customer engagement campaigns, events and seminars.
  • Analyze visual campaigns and interpret analytics to determine best performing design and identify images that receive most customer engagement.
  • Established advanced analytics and modeling approaches to better understand customer engagement and predict future outcomes.
  • Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement.
  • Conduct multichannel post-campaign analysis (test and Learn), ROI and customer engagement analysis.

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20 Most Common Skill for a Digital Marketing Manager

Company Website18.6%
Digital Strategy11.3%
Online Presence9.5%
Email9.1%
Analytics6.8%
Facebook5.7%
Search Engine Optimization5%
Web Content4.7%

Typical Skill-Sets Required For A Digital Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
15%
15%
2
2
Digital Strategy
Digital Strategy
9.1%
9.1%
3
3
Online Presence
Online Presence
7.7%
7.7%
4
4
Email
Email
7.3%
7.3%
5
5
Analytics
Analytics
5.5%
5.5%
6
6
Facebook
Facebook
4.6%
4.6%
7
7
Search Engine Optimization
Search Engine Optimization
4%
4%
8
8
Web Content
Web Content
3.7%
3.7%
9
9
Twitter
Twitter
3.2%
3.2%
10
10
Google Analytics
Google Analytics
3%
3%
11
11
SEO
SEO
2.3%
2.3%
12
12
SEM
SEM
2.3%
2.3%
13
13
PPC
PPC
2.2%
2.2%
14
14
ROI
ROI
2%
2%
15
15
KPI
KPI
1.6%
1.6%
16
16
CRM
CRM
1.5%
1.5%
17
17
Youtube
Youtube
1.5%
1.5%
18
18
Instagram
Instagram
1.5%
1.5%
19
19
A/B
A/B
1.2%
1.2%
20
20
Project Management
Project Management
1.2%
1.2%
21
21
Conversion Rates
Conversion Rates
1.1%
1.1%
22
22
Linkedin
Linkedin
1.1%
1.1%
23
23
Web Traffic
Web Traffic
1.1%
1.1%
24
24
Internet
Internet
1%
1%
25
25
Customer Service
Customer Service
0.9%
0.9%
26
26
Html
Html
0.9%
0.9%
27
27
CMS
CMS
0.9%
0.9%
28
28
Online
Online
0.9%
0.9%
29
29
Pinterest
Pinterest
0.8%
0.8%
30
30
Press Releases
Press Releases
0.8%
0.8%
31
31
Graphic Design
Graphic Design
0.7%
0.7%
32
32
Digital Content
Digital Content
0.7%
0.7%
33
33
Content Strategy
Content Strategy
0.6%
0.6%
34
34
Adobe Photoshop
Adobe Photoshop
0.6%
0.6%
35
35
B2C
B2C
0.6%
0.6%
36
36
User Interface
User Interface
0.6%
0.6%
37
37
Keyword Research
Keyword Research
0.5%
0.5%
38
38
Business Development
Business Development
0.5%
0.5%
39
39
Content Development
Content Development
0.5%
0.5%
40
40
YOY
YOY
0.5%
0.5%
41
41
Campaign Performance
Campaign Performance
0.5%
0.5%
42
42
Customer Acquisition
Customer Acquisition
0.5%
0.5%
43
43
CTR
CTR
0.4%
0.4%
44
44
Website Development
Website Development
0.4%
0.4%
45
45
Site Traffic
Site Traffic
0.4%
0.4%
46
46
Company S
Company S
0.4%
0.4%
47
47
Blog Posts
Blog Posts
0.4%
0.4%
48
48
CSS
CSS
0.4%
0.4%
49
49
Hootsuite
Hootsuite
0.3%
0.3%
50
50
Customer Engagement
Customer Engagement
0.3%
0.3%

25,523 Digital Marketing Manager Jobs

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