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Top Digital Marketing Manager Skills

Below we've compiled a list of the most important skills for a digital marketing manager. We ranked the top skills based on the percentage of digital marketing manager resumes they appeared on. For example, 9.8% of digital marketing manager resumes contained analytics as a skill. Let's find out what skills a digital marketing manager actually needs in order to be successful in the workplace.

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The six most common skills found on Digital Marketing Manager resumes in 2020. Read below to see the full list.

1. Analytics

high Demand

Here's how Analytics is used in Digital Marketing Manager jobs:
  • Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
  • Evaluated online survey data, site user analytics, and retail partner information to develop advertising and website optimization strategies.
  • Implemented analytics governance process for all web properties, resulting in enhanced customer insight and ability to make data-driven decisions.
  • Administer account management by reporting monthly analytics to clients and initiating follow up conversations to address information and ensure accuracy.
  • Created a standard glossary for general education on digital analytics terms and ensured reporting/definition consistency across various business teams.
  • Manage all aspects of web analytics related to e-commerce and communicate relevant information to team members, executive leadership.
  • Created custom analytics dashboards evaluating and optimizing relative performance of digital and social channels vs. established goals and investment.
  • Analyze visual campaigns and interpret analytics to determine best performing design and identify images that receive most customer engagement.
  • Examined website analytics and generated detailed reports revealing advertising opportunities and key selling points using various database tools/platforms.
  • Perform ongoing data analysis by preparing analytics reports to show company directors online performance and revenue goals.
  • Reviewed web analytics, developed recommendations for store and campaign optimization, and implemented these recommendations directly.
  • Monitor all digital analytics for clients while providing monthly reports and analysis on campaign wins and optimization opportunities
  • Established strong social media presence, executed targeted email campaigns and provided closed-loop analytics to executive teams.
  • Developed and executed online marketing plans for label releases, and analyzed effectiveness using Google Analytics.
  • Executed business and product performance analytics, campaign analysis and website optimization to develop strategic vision.
  • Analyzed the effectiveness of social media content and prepared reports utilizing Google Analytics and research data.
  • Reported Google and website analytics reporting regarding website traffic to management team and identified improvement areas.
  • Analyzed and translated quantitative and qualitative data from web analytics tools into an actionable marketing plan.
  • Established advanced analytics and modeling approaches to better understand customer engagement and predict future outcomes.
  • Educated internal employees on philosophies of interactive marketing to fuse data analytics with tactics.

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2. Email Campaigns

high Demand

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how Email Campaigns is used in Digital Marketing Manager jobs:
  • Nurtured client relationships from inception, through campaign execution and recommendation of future opportunities and/or campaign optimization.
  • Developed and executed email campaigns consisting of over 400,000 consumers segmenting Professional and Consumer targets.
  • Introduced opt-in email registration process to support implementation of HTML email campaigns and customized e-surveys.
  • Developed email campaigns and maintained blog to foster customer communications.
  • Coordinated post-launch social and email campaigns to encourage registrations.
  • Designed and distributed weekly email campaigns.
  • Manage and advise all web marketing efforts including website, social media, email campaigns, blog, and paid advertising.
  • Develop all marketing initiatives including email campaigns that support brand vision, brand position and architecture to achieve overall business goals.
  • Develop email campaigns reaching 500k subscribers; create email strategy to increase paid memberships (up 85% in 2016).
  • Coordinated with team to produce and develop 40-60 email campaigns per month using a segmented strategy integrated with social media.
  • Implemented automated Confirmation, Abandon Cart, and Acquisition email campaigns which increased response and membership conversion by 10%.
  • Create digital content for company social platforms as well as content for the company blog and creation of email campaigns.
  • Code mobile responsive email campaigns to ensure an optimal viewing and successful engagement on every device, tablet and computer.
  • Generate statistical reports analyzing the results of social media and email campaigns in an organized manner on a weekly basis.
  • Oversee the deployment and management of more than 500 B-to-B & B-to-C direct marketing and email campaigns per year.
  • Work with the marketing department to create email campaigns to encourage students to follow and engage on social media.
  • Design and execute email campaigns which consist of engaging content which generate in exceptional Open and Click Rates.
  • Managed all prospect data capture and email campaigns, including strategy, creative development, and regulatory compliance.
  • Managed various email campaigns, including the template designs, calls-to-action, and content used in email sends.
  • Coordinated and executed support of MLA events through social media content, email campaigns and optimized web pages.

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3. Web Content

high Demand

Here's how Web Content is used in Digital Marketing Manager jobs:
  • Continue to develop Autonomy TeamSite content management system and work closely with copywriters to produce timely and fresh marketing content.
  • Collaborate with management & development teams to implement and leverage a new content management solution.
  • Increased social media engagement and content management improving client relations and brand awareness.
  • Content Management - Worked with internal departments to develop ongoing content calendars.
  • Develop web visibility through marketing and content management of dynamic websites.
  • Established Communities and maintaining online communities through blogging and content management.
  • Tested and implemented content management systems and file transfer technologies.
  • Collaborated in conceptualization of design and web content development.
  • Content management in industry magazines and collaborations with articles
  • Managed web content in Microsoft SharePoint application.
  • Manage client websites through separate content management systems
  • Support the development and execution of segmentation and test strategies to ensure web content and email relevance to distinct customer groups.
  • Reduced overall cost per lead by 50%, leveraged expert web content to convert more prospects online at lower cost.
  • Designed content management and lead generation portal for a real estate broker, leading to substantial savings on print media advertising.
  • Secured 750k in funding to redesign and redeploy website on enterprise content management platform to stabilize and enhance technology platform.
  • Develop responsive websites with bootstrap frameworks, manage content, implement, and enhance web communication using content management systems.
  • Audit, plan, measure and implement SEM and SEO advertising and content management for lead generation and nurturing activities.
  • Produced and developed web content of over 32 videos that furthered the client s mission using the latest technology.
  • Increased page views 377% for quarterly new product announcements by expanding, focusing and search-optimizing announcements web content.
  • Recognized as network leader in video & web content creation, served as panel expert at national convention.

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4. Digital Strategy

high Demand

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how Digital Strategy is used in Digital Marketing Manager jobs:
  • Developed and executed comprehensive digital marketing strategies to increase brand visibility through social media channels, SEO/SEM and email marketing.
  • Support digital strategy with weekly PowerPoint deck analyzing Social metrics and suggesting next steps to increase demand generation.
  • Developed a digital strategy and structure to build future marketing campaigns for successful member engagement.
  • Developed and managed a comprehensive digital marketing strategy including annual budgets and media calendars.
  • Directed comprehensive digital communication for family of six Harley-Davidson dealerships across the country.
  • Developed and executed a digital strategy based on competitive analysis & internal objectives
  • Create comprehensive digital marketing strategies to support company and property initiatives.
  • Developed and managed comprehensive global digital strategy for Fossil brand.
  • Developed and implemented digital strategy and branding for clients.
  • Develop creative digital strategy for national brands in a variety of industries automotive, entertainment, sports, food, consumer.
  • Guided insight generation for the digital strategy team to inform on the customers' journey from paid media to owned properties.
  • Design and oversee execution of the digital strategy for Sprint Wholesale, a $1.1B global division of Sprint Corporation.
  • Developed a social media and digital strategy, as well as a comprehensive social media policy for the enterprise.
  • Oversee digital agencies to ensure digital strategies and programs are aligned with the brand's digital strategy initiatives.
  • Implemented a three-year Bud Light digital strategy to guide the company into achieving short and long-term digital goals.
  • Led integrated digital strategy across web, email, search marketing, text and social channels for campaigns.
  • Tapped for new role as digital strategy lead for Dignity Health's Southern California region hospitals.
  • Create, lead and execute the digital strategy for the WebSphere brand worldwide for 65 countries.
  • Designed branding for 6 product lines and developed a new digital strategy with redesigned websites.
  • Develop digital strategy, drive tactical execution, and manage seasonal review with the CMO.

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6. Content Marketing

high Demand

Here's how Content Marketing is used in Digital Marketing Manager jobs:
  • Managed digital content production and enhanced existing business processes through analysis, requirements gathering and implementation.
  • Managed content marketing strategy, editorial calendar, and website administration for multiple campaigns.
  • Developed content marketing strategy, authored researched and targeted articles.
  • Created a content marketing plan that supported student retention
  • Design upcoming content marketing strategy.
  • Support content marketing initiatives in an effort to drive traffic, acquisition, brand sentiment, consumer engagement and reach.
  • Managed scope of work, contracts, budgets, schedules, content marketing, editing and analysis of programs.
  • Produced Graphics and Videos for Email Marketing, Web Design, Social Media Marketing, & Content Marketing.
  • Content Marketing, Inbound Marketing, Social Media Marketing, Link Building, Branding, and Lead Generation.
  • Content Marketing: A knack for bringing ideas to life to exceed short and long term business goals.
  • Contributed to revenue increases, successful program executions, and initiating global programs and content marketing strategies.
  • Developed content marketing strategy for articles, press releases, blogs, forums and thought leadership materials.
  • Develop, drive & execute content marketing and link building strategies for increased authority and SERP visibility.
  • Work closely with the Content Manager to implement the content marketing strategy across inbound and outbound channels.
  • Integrate content marketing and social media strategy across all channels and campaigns for full customer engagement.
  • Develop tools and processes for planning, executing and managing social media and content marketing initiatives.
  • Managed the design, development and ongoing optimization of the Bank's content marketing web platform.
  • Directed in-house team of 6 employees in the development of sales focused content marketing campaigns.
  • Managed content marketing, SEO, SEM, email marketing and monitored social media programs.
  • Created Facebook and Google+ profiles while enhancing existing Twitter and LinkedIn profiles with content marketing.

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7. Project Management

high Demand

Here's how Project Management is used in Digital Marketing Manager jobs:
  • Project management involved coordination with several stakeholders: brand, legal, design agency, and direct-to-consumer technology platform.
  • Directed $1 million marketing strategy including agency and project management, digital and consumer relationship marketing campaigns.
  • Project management: Solid track record of successfully developing digital projects from kick-off to completion.
  • Identified and implemented process improvements for project management and client invoicing.
  • Managed daily operations including client and project management.
  • Restructured and streamlined project management systems.
  • Developed company-wide project management processes.
  • Utilize Agile/SCRUM project management methodology.
  • Program initiative budgets approach $.5MM, with Business As Usual budget under project management exceeding $1MM.
  • Initiated conference calls with creative and project management teams nationwide to confirm all client needs were being met.
  • Owned project management of paid and unpaid Inbound campaigns to increase site traffic and conversions 40-70%.
  • Directed project management including pricing, forecasting, production flow, sales calls and client contact.
  • Develop and manage Digital Marketing budget, including annual planning, project management and IT resources.
  • Project management for website redesigns, as well as banners/advertisement (display).
  • Migrated team down to one intake / project management system instead of 4.
  • Initiate projects through project management office that promote creating the best user experience.
  • Project management for website development on a myriad of B2B & B2C projects.
  • Generated $500K costs savings by providing project management support for redesign.
  • Project management of multiple different products with varying lengths and start dates.
  • Provided day-to-day project management of RTV s mobile text campaign.

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8. KPI

high Demand

Here's how KPI is used in Digital Marketing Manager jobs:
  • Collaborated with senior management and external partners to efficiently optimize and effectively measure campaigns through custom KPI dashboards.
  • Focused on e-commerce KPI metrics and developed/implemented strategy to increase key areas based on user behavior.
  • Worked with financial analysts to develop new KPI reporting preferred by executive management.
  • Utilize Adobe SiteCatalyst to analyze weekly and monthly website metrics, identify KPI's and make recommendations to optimize conversion.
  • Generated reports for all Key Metrics, KPI Reports, & Marketing Funnel Reports such as CPL and CPC.
  • Campaign development includes the design and implementation of reporting, KPI metrics, and impact potential metrics.
  • Lead web modernization, innovation, KPI establishment, and key vendor relationships to execute strategy.
  • Established digital marketing KPI's, delivered P&L and held accountable for ROI.
  • Performed detailed traffic and KPI metric analyses for HP Software's IT Expert Community blogs.
  • Set benchmarks and establish KPI's to track results, and report out monthly.
  • Develop reports and dashboards and identify KPI's to analyze and optimize campaign performance.
  • Developed a sales forecast model and KPI s to track performance and ROI.
  • Monitored KPI using website metrics to significantly decrease bounce rate and improve UX.
  • Develop reports using Microsoft Excel communicating digital KPI's and other key metrics.
  • Designed definitive yield and KPI drill-down analysis and reports on ad performance.
  • Presented to leadership team on KPI's for digital marketing efforts.
  • Identified clear set of Social Media KPI's and measurement processes.
  • Defined the KPI s, analyzed and improved campaign performance.
  • Define KPI's to develop strategies to shorten sales cycles.
  • Developed senior leadership dashboards showcasing KPI's and user adaptation.

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9. CRM

high Demand

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how CRM is used in Digital Marketing Manager jobs:
  • Delivered 16% increase in customer satisfaction through restructuring production and sales department utilizing CRM and Business Intelligence Dashboards.
  • Led projects to increase email engagement and effectively leveraged the email marketing channel through integration with Microsoft Dynamics CRM.
  • Managed digital marketing projects, including CRM campaign automation.
  • Directed CRM analysis and forecasting procedures.
  • Assist and support Director of Sales & Marketing with sales initiatives, email and promotional marketing, and hotel CRM platform.
  • Collaborate with programmers by providing solutions to make proprietary CRM platform more efficient for clients and business development team.
  • Develop, test, and refine social media strategy, email marketing programs, CRM, and web visuals.
  • Developed innovative digital and CRM programs for Kimberly-Clark brands to acquire and maximize the lifetime value of consumers.
  • Integrated CRM and analytic tools which enhanced the company strategy and decreased the costs by 20%.
  • Provided strategic oversight for marketing technology including marketing automation, CRM, websites, and digital content.
  • Managed online websites supporting product, advertising, CRM, service, parts, fleet and dealers.
  • Spearheaded the strategy and development of a CRM program used to capture consumer data used across brands.
  • Integrated website, email, and CRM systems to track all communication and interaction in one place.
  • Assisted in the CRM integration, website migration, and press release of mobile wallet/beacon acquisition.
  • Project included creating new landing pages, setting cookies, automatic lead tagging and CRM integration.
  • Engaged with sales leadership to build product specific nurture campaigns targeting contacts with relevant CRM opportunities.
  • Hire and train staff to use the CRM tool and ensure it is used correctly.
  • Played role in community management, CRM management and identifying social media strategy and tactics.
  • Redefined the brand strategy to increase loyalty with consumers through digital and CRM communication programs.
  • Implemented list controls, new CRM platform, CAN SPAM compliance and new privacy policy.

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10. A/B

high Demand

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how A/B is used in Digital Marketing Manager jobs:
  • Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
  • Created and managed all email marketing programs ensuring implementation, response tracking and campaign performance optimization, including a/b testing.
  • Conducted interactive A/B multivariate testing to optimize and implement best practice standards.
  • Performed A/B multivariate analysis used to improve marketing initiatives.
  • Analyzed data from A/B and Multivariate Tests for actionable insights on how to increase click-through rate, conversions, and revenues.
  • Created targeted landing pages for websites, generated and tested calls to action and measured content effectiveness using A/B strategies.
  • Pushed the use of A/B Testing to optimize landing pages and click-through requests by an average of 15%.
  • Design and implement A/B and content testing to increase brand awareness and improve customer open and click-through rates.
  • Created call to action, performed ad copy testing and A/B testing to identify and improved poor performers.
  • Developed, executed and analyzed ongoing A/B and other testing for both paid and organic search programs.
  • Revamped website design and established brand voice through A/B testing, resulting in an immediate performance improvement.
  • Increased conversion rates by 15% from A/B and multivariate testing on checkout and individual landing pages.
  • Conducted A/B testing in Adobe Target to provide insightful and actionable analysis to enhance the user experience.
  • Incorporated A/B testing and setting up a structure and process for implementing them on Sesame web properties.
  • Managed email marketing design, strategy, content, delivery, and segmentation with A/B testing.
  • Developed hands on A/B and MVT experiments in Adobe Target using HTML5, CSS3 and JavaScript.
  • Directed landing page creation and A/B testing for a website with 100K unique visitors per month.
  • Analyze, measure, A/B test and report insights for social media pages and campaigns.
  • Implemented A/B and MVT testing across all business channels that drove more qualified conversions.
  • Reduced acquisition costs by 30% through A/B testing and sales funnel optimization.

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11. ROI

high Demand

Here's how ROI is used in Digital Marketing Manager jobs:
  • Managed metrics by tracking ROI on all interactive marketing efforts to evaluate program success and identify opportunities for improved market penetration.
  • Ensured marketing initiatives maximized ROI through fully integrated on- and offline tactics.
  • Developed and maintained relationships with outside marketing vendors to maximize ROI
  • Manage paid social media buys (budgeting, pacing, behavioral targeting) and analyze digital media performance to maximize ROI.
  • Achieved significant increases in user acquisition and revenue while maintaining average cost per session and ROI year over year for LWW.com.
  • Develop and disseminate campaign dashboards to highlight ROI, enabling further investment in winning campaigns and refinement of less optimal campaigns.
  • Make revisions and enhancements as necessary to provide customers with best in class online experience to drive conversions and ROI.
  • Develop and manage budget forecasts, while implementing strategies to achieve/exceed targets - Analyze keyword trends and improve keyword ROI.
  • Manage clients' digital/offline marketing plans, align with objectives, and develop strategies to optimize results and ROI.
  • Determine different attribution models for clear partner ROI (first click vs last click, direct vs influenced).
  • Oversee daily performance and reporting for web assets to evaluate company website trends, ROI and third-party marketing effectiveness.
  • Establish robust measurement framework for programs to continuously monitor site experience in order to optimize for maximum ROI.
  • Analyze and measure bottom-line results, marketing channel and campaign performance to ensure focus on highest ROI activities.
  • Tracked, measured, and analyzed all initiatives and key performance indicators to report on successes and ROI.
  • Maximize the use of database tools and data analysis to measure lead generation results and increase ROI.
  • Create and execute top conversion optimization plans to increase ROI which have currently increased 52% YoY.
  • Developed rigorous measurement of lead source performance to drive down costs and ensure ROI targets were met.
  • Generated significant app revenue at a 200% profitable ROI and delivered a great user experience.
  • Set up affiliate marketing programs, establishing payout structure, media design, and monitoring ROI.
  • Optimized ROI and fueled efficiency by actively monitoring, tracking, and evaluating all media programs.

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12. Html

high Demand

HTML or HyperText Markup Language can be defined as the standard language for developing web pages. It is a formatting system that describes the layout of the web pages. Over the years, HTML has undergone many changes but HTML is the foundational language for every web page.

Here's how Html is used in Digital Marketing Manager jobs:
  • Manage monthly email newsletter through content creation/research and HTML implementation with MailChimp/Constant Contact.
  • Captured owner buy-in and approval to adopt a CMS site vs. static HTML that saved >$5K.
  • Established and trained editorial staff on new process for sending and testing HTML e-mails.
  • Assisted in coding HTML and CSS, wrote SQL queries for data extraction.
  • Designed and developed company website in HTML, JavaScript, PHP.
  • Worked on front end development using HTML and CSS.
  • Design emails using adobe suite and HTML.
  • Develop a website appropriate for potential guests, sponsors, wineries, and attendees via Wordpress, HTML, and CSS.
  • Used of web publishing platform, html coding, image and video editing tools and music production software.
  • Create marketing collateral, html, graphics and routine publications and other departmental communications and reports.
  • Created high value content and landing pages within Wordress using HTML and CSS.
  • Hand code all emails and develop email templates with optimal HTML for email.
  • Worked with programmers who developed code in HTML, HTML5, JavaScript, jquery, PHP, and CSS.
  • Created CRUD based websites using PhP, JavaScript and MySQL, CSS and html.
  • Can get around in HTML, CSS, and Javascript.
  • Redesigned their original HTML site (commercecapitaladvance.com/old), into a HTML5/CSS3 website (commercecapitaladvance.com/).
  • Manage all digital content uploads to the website using Wordpress and make HTML edits to existing pages using Microsoft Expressions.
  • team in the U.K. and USA, and working with external teams in India for HTML and .Net projects.
  • Manage online calendar of events and programs for web site with html, css and javascript.
  • Web Development Experience: HTML and CSS Adobe Creative Suite (Photoshop, Dreamweaver, Premier) Wordpress and PHP

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13. PPC

high Demand

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how PPC is used in Digital Marketing Manager jobs:
  • Revamped PPC advertising and removed under-performing or costly ads.
  • Manage PPC, SEO, and Social Media projects by coordinating and teaching a large team of analysts in house.
  • Negotiated PPC, CPM, CPC and lead generation campaigns with local and national partner sites and ad networks.
  • Managed PPC campaign strategy to grow monthly traffic by 83%, focusing on quality traffic and conversion rate.
  • Manage all marketing efforts including promoting PPC, social media, content/article marketing, display media and affiliate marketing.
  • Generated more than 100,000 from LinkedIn PCC ad campaigns and 8,000 from content sponsored PPC (150 organic).
  • Leveraged and managed third-party firms where appropriate for printing, direct mail, PPC, Display and SEO programs.
  • Worked with the web design team to apply SEO best practices and managed PPC advertising campaign using analytic tools.
  • Increased client s online exposure using winning combinations of revised page design, search optimization and lead generating PPC.
  • Increased number of likes, shares, and overall client engagement through FB (PPC & Promoted posts).
  • Managed PPC campaigns, behavioral and contextual display, and paid social to drive sales through the web channel.
  • Increased organic web visits resulting in better quality lead generation, improved forms yield and less PPC spend.
  • Reduced PPC costs 80% with redesign of localized PPC campaign and in-house movement of all PPC efforts.
  • Provided analysis and reporting of all online efforts: email, PPC, affiliate marketing, and SEO.
  • Managed and directed all PPC accounts, strategy implementation, and tasked new projects to my team.
  • Managed several successful PPC campaigns from analysis and ad word set-up to daily monitoring and tweaking.
  • Create and manage digital strategies for PPC, SEO, brand awareness, and internal operations.
  • Created unique landing pages for event registration processes, PPC advertising, and content download offers.
  • Manage ads across multiple channels, including PPC, social media, display and referral.
  • Lead Pay Per Click Analyst - Successfully implemented and diligently managed all company PPC accounts.

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14. User Interface

high Demand

The user interface (UI) is the area or point where a person communicates with or transfers information to an electric computer or application. The user interface enables applications to offer precise product details to their intended customer without causing any misunderstanding. Customers want modern technology to behave in a certain manner for their convenience, so it is advised to create a user interface that is simple to use, precise, and predictable so that customers are fully pleased with its services. It can make a significant difference in converting visitors into customers.

Here's how User Interface is used in Digital Marketing Manager jobs:
  • Collaborated with appropriate teams to drive user interface enhancements that consisted of page flow, design, and content.
  • Lead consultant on User Experience, User Interface, Information Architecture SEO and SEM.
  • Led the development team in charge of the web and mobile user interfaces creation.
  • Improved visitor experience with new user interface.
  • Worked with engineers to develop user interface productenhancements.
  • Improved product efficiency by performing user interface testing to ensure that the product met gathered business requirements.

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15. Instagram

average Demand

Here's how Instagram is used in Digital Marketing Manager jobs:
  • Lead channel optimization and content strategy for Instagram, Facebook and Twitter on a new AAA title: The Division.
  • Use social media advertising through Facebook, Instagram, Twitter & LinkedIn to generate leads and increase engagement.
  • Increased overall social media profiles by 85% including Facebook, Twitter, Instagram, and Google+.
  • Initialized and managed social media mix to enhance SEO efforts with Facebook, Twitter, and Instagram.
  • Managed all major social media platforms, including Facebook, Twitter, Instagram, and others.
  • Managed and oversaw all Facebook, Twitter, Instagram, Vine, and other social embassies.
  • Monitor daily posts and create engaging content on Facebook, Twitter, Instagram and LinkedIn.
  • Orchestrated entire digital presence across Facebook, Twitter, Instagram, and various online communities.
  • Managed casino social media sites, including Facebook, Twitter, Instagram and Google+.
  • Increased Instagram Followers by +160% over LY and came up with #GoCleanIn2016.
  • Customized social media profiles (Facebook, Twitter, Instagram, etc.)
  • Increased the RIDGID Instagram account over 40.6K followers in a single year.
  • Managed digital marketing programs: Website, Facebook, Twitter, Instagram.
  • Manage Social Media campaigns for Facebook, Twitter and Instagram.
  • Led growth across social communities: Facebook +47%, Twitter +53%, Instagram +84%.
  • Build and manage each brand's digital channels including: Facebook, Twitter, websites, YouTube, Pinterest and Instagram.
  • Increase overall social media engagement for Twitter, Facebook, Instagram, and Pinterest gaining higher impressions and greater SEO.
  • Promoted over 55 national touring music acts by creating posters andadvertising on Instagram, Facebook, and Twitter.
  • Create and maintain Facebook, Twitter, Google+, YouTube, Pinterest, Instagram, and LinkedIn accounts.
  • Managed social media presence, including Facebook, Twitter, Google+, YouTube, Pinterest, and Instagram.

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16. Twitter

average Demand

Here's how Twitter is used in Digital Marketing Manager jobs:
  • Developed targeting strategy for Facebook and Twitter ads for fan acquisition, engagement and awareness.
  • Developed and implemented engagement strategy including Twitter, Facebook, Google+, LinkedIn, YouTube accounts, and other social media.
  • Developed a social media presence primarily with Facebook, Twitter and YouTube resulting in a substantial increase of visitors and activity.
  • Oversee the social media strategy for the company including LinkedIn, Twitter, Facebook, Google+, and Member Hub.
  • Developed content and advertising plans for Facebook, Twitter, and other digital sources; maintained content and event calendar.
  • Implemented a content sharing schedule for client s Twitter and increased tweet impressions from 7.8k to 12k in 2 months.
  • Manage all social media accounts for multiple location accounts; including Twitter, Facebook, YouTube, and Google Places.
  • Directed interactive presentations for regional sales teams on the importance and benefits of social media focusing on LinkedIn and Twitter.
  • Created and maintained all social media platforms (Facebook, Twitter, YouTube, TalkBass, etc.).
  • Crafted and executed strategies for a corporate social presence, including YouTube, Facebook, Twitter, and LinkedIn.
  • Created original content and monitored social engagement on social media channels including Facebook, Twitter, and Google Plus.
  • Marketed these projects to potential investors through large social media campaigns (Twitter, Facebook, & LinkedIn).
  • Managed content, product, & engagement on PUMA Running & PUMA Fitness websites Facebook pages and Twitter accounts.
  • Developed and sold in strategy for social media channels for Spark Business; stood Facebook and Twitter pages.
  • Oversee social media marketing opportunities for sites that have generated over 500K Facebook likes and 10K Twitter followers.
  • Created a content calendar for the Bank's presence on YouTube, Twitter, LinkedIn and G+.
  • Initiated and developed strategies for all emerging social channels: Facebook, Twitter, YouTube, etc.
  • Manage all social media programs, including Facebook, Twitter, blogs, and message boards.
  • Increased social followers across FB, IG, and Twitter from under 1,000 to over 15,000.
  • Supervised community management for all social media channels including Twitter, Facebook, Foursquare and YouTube.

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Online Courses For Digital Marketing Managers

One of the best ways to acquire the skills needed to be a digital marketing manager is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since digital marketing managers benefit from having skills like analytics, email campaigns, and web content, we found courses that will help you improve these skills.

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20 Most Common Skill For A Digital Marketing Manager

Analytics9.8%
Email Campaigns5.7%
Web Content5.7%
Digital Strategy5.5%
Paid Search5.4%
Content Marketing5.2%
Project Management4.6%
KPI4.4%

Typical Skill-Sets Required For A Digital Marketing Manager

RankascdescSkillascdescPercentage of ResumesPercentageascdesc
1
1
Analytics
Analytics
9.8%
9.8%
2
2
Email Campaigns
Email Campaigns
5.7%
5.7%
3
3
Web Content
Web Content
5.7%
5.7%
4
4
Digital Strategy
Digital Strategy
5.5%
5.5%
5
5
Paid Search
Paid Search
5.4%
5.4%
6
6
Content Marketing
Content Marketing
5.2%
5.2%
7
7
Project Management
Project Management
4.6%
4.6%
8
8
KPI
KPI
4.4%
4.4%
9
9
CRM
CRM
4.2%
4.2%
10
10
A/B
A/B
3.7%
3.7%
11
11
ROI
ROI
3%
3%
12
12
Html
Html
2.6%
2.6%
13
13
PPC
PPC
2.3%
2.3%
14
14
User Interface
User Interface
2.2%
2.2%
15
15
Instagram
Instagram
2%
2%
16
16
Twitter
Twitter
1.8%
1.8%
17
17
Linkedin
Linkedin
1.8%
1.8%
18
18
Hubspot
Hubspot
1.5%
1.5%
19
19
Customer Service
Customer Service
1.5%
1.5%
20
20
Facebook
Facebook
1.5%
1.5%
21
21
CSS
CSS
1.5%
1.5%
22
22
CMS
CMS
1.5%
1.5%
23
23
Company Website
Company Website
1.4%
1.4%
24
24
Customer Acquisition
Customer Acquisition
1.4%
1.4%
25
25
Youtube
Youtube
1.3%
1.3%
26
26
Graphic Design
Graphic Design
1.3%
1.3%
27
27
Business Objectives
Business Objectives
1.2%
1.2%
28
28
Internet
Internet
1.2%
1.2%
29
29
Social Platforms
Social Platforms
1.2%
1.2%
30
30
Photoshop
Photoshop
1.1%
1.1%
31
31
Digital Assets
Digital Assets
0.9%
0.9%
32
32
Conversion Rates
Conversion Rates
0.9%
0.9%
33
33
Online
Online
0.9%
0.9%
34
34
Keyword Research
Keyword Research
0.9%
0.9%
35
35
Pardot
Pardot
0.8%
0.8%
36
36
Market Research
Market Research
0.7%
0.7%
37
37
Content Development
Content Development
0.7%
0.7%
38
38
Business Development
Business Development
0.7%
0.7%
39
39
Customer Engagement
Customer Engagement
0.6%
0.6%
40
40
B2C
B2C
0.6%
0.6%
41
41
QA
QA
0.6%
0.6%
42
42
Social Channels
Social Channels
0.6%
0.6%
43
43
Media Planning
Media Planning
0.5%
0.5%
44
44
New Technologies
New Technologies
0.5%
0.5%
45
45
CPC
CPC
0.5%
0.5%
46
46
Semrush
Semrush
0.4%
0.4%
47
47
Competitive Analysis
Competitive Analysis
0.4%
0.4%
48
48
Direct Reports
Direct Reports
0.4%
0.4%
49
49
CPA
CPA
0.4%
0.4%
50
50
Omniture
Omniture
0.4%
0.4%

78,581 Digital Marketing Manager Jobs

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