What Does a Digital Marketing Manager Do?

We looked at the average digital marketing manager annual salary and compared it with the average of a senior manager of marketing. Generally speaking, senior managers of marketing receive $18,787 higher pay than digital marketing managers per year.

While their salaries may differ, one common ground between digital marketing managers and senior managers of marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like digital marketing, google analytics, and email marketing.

There are some key differences in responsibilities as well. For example, a digital marketing manager responsibilities require skills like "a/b," "paid search," "digital channels," and "html css." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "patients," "salesforce," and "seo." This difference in skills reveals how truly different these two careers really are.

The education levels that senior managers of marketing earn is a bit different than that of digital marketing managers. In particular, senior managers of marketing are 4.7% more likely to graduate with a Master's Degree than a digital marketing manager. Additionally, they're 0.4% more likely to earn a Doctoral Degree.

Now we're going to look at the manager, field marketing profession. On average, managers, field marketing earn a $6,267 lower salary than digital marketing managers a year.

While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both digital marketing managers and managers, field marketing are known to have skills such as "digital marketing," "email marketing," and "marketing campaigns. "

In addition to the difference in salary, there are some other key differences that are worth noting. For example, digital marketing manager responsibilities are more likely to require skills like "google analytics," "strong project management," "kpis," and "wordpress." Meanwhile, a manager, field marketing might be skilled in areas such as "salesforce," "demand generation," "grass," and "trade shows." These differences highlight just how different the day-to-day in each role looks.

When it comes to the differences in education between the two professions, managers, field marketing tend to reach lower levels of education than digital marketing managers. In fact, they're 5.0% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

Let's now take a look at the marketing strategist profession. On average, these workers make lower salaries than digital marketing managers with a $19,530 difference per year.

While looking through the resumes of several digital marketing managers and marketing strategists we discovered that both professions have similar skills. These similarities include skills such as "digital marketing," "google analytics," and "email marketing," but they differ when it comes to other required skills.

There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a digital marketing manager is likely to be skilled in "strong project management," "digital transformation," "paid search," and "digital channels," while a typical marketing strategist is skilled in "healthcare," "powerpoint," "cloud," and "facebook."

Marketing strategists are known to earn similar educational levels when compared to digital marketing managers. Additionally, they're 0.6% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

The fourth career we look at typically earns lower pay than digital marketing managers. On average, marketing supervisors earn a difference of $35,259 lower per year.

According to resumes from both digital marketing managers and marketing supervisors, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "marketing campaigns," and "b testing. "

Each job requires different skills like "google analytics," "email marketing," "strong project management," and "project management," which might show up on a digital marketing manager resume. Whereas marketing supervisor might include skills like "customer satisfaction," "excellent interpersonal," "payroll," and "powerpoint."

The average resume of marketing supervisors showed that they earn lower levels of education to digital marketing managers. So much so that the likelihood of them earning a Master's Degree is 5.1% less. Additionally, they're more likely to earn a Doctoral Degree by 0.0%.