We calculated that 24% of Digital Marketing Managers are proficient in Digital Marketing, Google Analytics, and Email Marketing. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Digital Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 24%
Measure and report performance of all digital marketing campaigns Develop digital marketing and advertising plan based on National University College-Online needs.
- Google Analytics, 5%
Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
- Email Marketing, 5%
Developed and executed comprehensive digital marketing strategies to increase brand visibility through social media channels, SEO/SEM and email marketing.
- Marketing Campaigns, 4%
Managed digital marketing campaigns and assets that targeted Global 1000 clients seeking enterprise-level solutions in Business Process and Supply Chain Management.
- Project Management, 3%
Project management involved coordination with several stakeholders: brand, legal, design agency, and direct-to-consumer technology platform.
- B Testing, 3%
Pushed the use of A/B Testing to optimize landing pages and click-through requests by an average of 15%.
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Some of the skills we found on digital marketing manager resumes included "digital marketing," "google analytics," and "email marketing." We have detailed the most important digital marketing manager responsibilities below. The most important skills for a digital marketing manager to have in this position are creativity. In this excerpt that we gathered from a digital marketing manager resume, you'll understand why: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." According to resumes we found, creativity can be used by a digital marketing manager in order to "manage a/b testing of landing pages, keyword strategies and creative inventory. " While it may not be the most important skill, we found that many digital marketing manager duties rely on organizational skills. This example from a digital marketing manager explains why: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example is just one of many ways digital marketing managers are able to utilize organizational skills: "evaluated organizational and brand performance in digital marketing, and analyzed competitive landscape. " Digital marketing managers are also known for analytical skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a digital marketing manager resume: "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." We also found this resume example that details how this skill is put to the test: "conducted a/b testing in adobe target to provide insightful and actionable analysis to enhance the user experience. " In order for certain digital marketing manager responsibilities to be completed, the job requires the skill "communication skills." According to a digital marketing manager resume, "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process" As an example, this snippet was taken directly from a resume about how this skill applies: "worked with marketing and communications director to hone in on potential syndicated partnerships opportunities across integrated marketing channels. "
See the full list of digital marketing manager skills.
After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a digital marketing manager. We found that 76.5% of digital marketing managers have graduated with a bachelor's degree and 14.5% of people in this position have earned their master's degrees. While most digital marketing managers have a college degree, you may find it's also true that generally it's impossible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine digital marketing managers were not college graduates.
Those digital marketing managers who do attend college, typically earn either a marketing degree or a business degree. Less commonly earned degrees for digital marketing managers include a communication degree or a public relations degree.
Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a digital marketing manager. We've found that most digital marketing manager resumes include experience from Deloitte, Pwc, and Michelin. Of recent, Deloitte had 632 positions open for digital marketing managers. Meanwhile, there are 258 job openings at Pwc and 73 at Michelin.
If you're interested in companies where digital marketing managers make the most money, you'll want to apply for positions at Conrad N. Hilton Foundation, McKinsey & Company Inc, and Mayo Clinic. We found that at Conrad N. Hilton Foundation, the average digital marketing manager salary is $144,664. Whereas at McKinsey & Company Inc, digital marketing managers earn roughly $141,777. And at Mayo Clinic, they make an average salary of $139,934.
View more details on digital marketing manager salaries across the United States.
If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at American Express, IBM, and The Walt Disney Company. These three companies have hired a significant number of digital marketing managers from these institutions.