As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

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Digital Marketing Manager Responsibilities

Here are examples of responsibilities from real digital marketing manager resumes representing typical tasks they are likely to perform in their roles.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Implement interactive marketing strategies focusing on media planning, display advertising, SEM, SEO and e-mail marketing.
  • Design templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Enhance Photoshop skills through various projects.
  • Make SQL request and monitor queries for anomalies.
  • Optimize and A/B test frequency settings and daily spend caps.
  • Increase website conversion rate through multivariate and A/B split testing.
  • Design and develop an SQL database for online e-commerce site.
  • Coordinate CrowdChat that produce 60M impressions from 1.6K Twitter mentions in 24 hours.
  • Implement new business strategy for B2C and B2B clientele increasing revenue and decreasing cost.

Digital Marketing Manager Job Description

Between the years 2018 and 2028, digital marketing manager jobs are expected to undergo a growth rate described as "faster than average" at 8%, according to the Bureau of Labor Statistics. So if the thought "should I become a digital marketing manager?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of digital marketing manager opportunities that are projected to become available by 2028 is 21,800.

Digital marketing managers average about $47.87 an hour, which makes the digital marketing manager annual salary $99,563. Additionally, digital marketing managers are known to earn anywhere from $71,000 to $138,000 a year. This means that the top-earning digital marketing managers make $56,000 more than the lowest earning ones.

It's hard work to become a digital marketing manager, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a senior manager of marketing, manager, field marketing, marketing strategist, and marketing supervisor.

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Digital Marketing Manager Skills and Personality Traits

We calculated that 24% of Digital Marketing Managers are proficient in Digital Marketing, Google Analytics, and Email Marketing. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.

We break down the percentage of Digital Marketing Managers that have these skills listed on their resume here:

  • Digital Marketing, 24%

    Measure and report performance of all digital marketing campaigns Develop digital marketing and advertising plan based on National University College-Online needs.

  • Google Analytics, 5%

    Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.

  • Email Marketing, 5%

    Developed and executed comprehensive digital marketing strategies to increase brand visibility through social media channels, SEO/SEM and email marketing.

  • Marketing Campaigns, 4%

    Managed digital marketing campaigns and assets that targeted Global 1000 clients seeking enterprise-level solutions in Business Process and Supply Chain Management.

  • Project Management, 3%

    Project management involved coordination with several stakeholders: brand, legal, design agency, and direct-to-consumer technology platform.

  • B Testing, 3%

    Pushed the use of A/B Testing to optimize landing pages and click-through requests by an average of 15%.

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Some of the skills we found on digital marketing manager resumes included "digital marketing," "google analytics," and "email marketing." We have detailed the most important digital marketing manager responsibilities below.

  • The most important skills for a digital marketing manager to have in this position are creativity. In this excerpt that we gathered from a digital marketing manager resume, you'll understand why: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." According to resumes we found, creativity can be used by a digital marketing manager in order to "manage a/b testing of landing pages, keyword strategies and creative inventory. "
  • While it may not be the most important skill, we found that many digital marketing manager duties rely on organizational skills. This example from a digital marketing manager explains why: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example is just one of many ways digital marketing managers are able to utilize organizational skills: "evaluated organizational and brand performance in digital marketing, and analyzed competitive landscape. "
  • Digital marketing managers are also known for analytical skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a digital marketing manager resume: "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." We also found this resume example that details how this skill is put to the test: "conducted a/b testing in adobe target to provide insightful and actionable analysis to enhance the user experience. "
  • In order for certain digital marketing manager responsibilities to be completed, the job requires the skill "communication skills." According to a digital marketing manager resume, "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process" As an example, this snippet was taken directly from a resume about how this skill applies: "worked with marketing and communications director to hone in on potential syndicated partnerships opportunities across integrated marketing channels. "
  • See the full list of digital marketing manager skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a digital marketing manager. We found that 76.5% of digital marketing managers have graduated with a bachelor's degree and 14.5% of people in this position have earned their master's degrees. While most digital marketing managers have a college degree, you may find it's also true that generally it's impossible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine digital marketing managers were not college graduates.

    Those digital marketing managers who do attend college, typically earn either a marketing degree or a business degree. Less commonly earned degrees for digital marketing managers include a communication degree or a public relations degree.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a digital marketing manager. We've found that most digital marketing manager resumes include experience from Deloitte, Pwc, and Michelin. Of recent, Deloitte had 632 positions open for digital marketing managers. Meanwhile, there are 258 job openings at Pwc and 73 at Michelin.

    If you're interested in companies where digital marketing managers make the most money, you'll want to apply for positions at Conrad N. Hilton Foundation, McKinsey & Company Inc, and Mayo Clinic. We found that at Conrad N. Hilton Foundation, the average digital marketing manager salary is $144,664. Whereas at McKinsey & Company Inc, digital marketing managers earn roughly $141,777. And at Mayo Clinic, they make an average salary of $139,934.

    View more details on digital marketing manager salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at American Express, IBM, and The Walt Disney Company. These three companies have hired a significant number of digital marketing managers from these institutions.

    The three companies that hire the most prestigious digital marketing managers are:

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    What Senior Manager Of Marketings Do

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    We looked at the average digital marketing manager annual salary and compared it with the average of a senior manager of marketing. Generally speaking, senior managers of marketing receive $18,787 higher pay than digital marketing managers per year.

    While their salaries may differ, one common ground between digital marketing managers and senior managers of marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like digital marketing, google analytics, and email marketing.

    There are some key differences in responsibilities as well. For example, a digital marketing manager responsibilities require skills like "a/b," "paid search," "digital channels," and "html css." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "patients," "salesforce," and "seo." This difference in skills reveals how truly different these two careers really are.

    The education levels that senior managers of marketing earn is a bit different than that of digital marketing managers. In particular, senior managers of marketing are 4.7% more likely to graduate with a Master's Degree than a digital marketing manager. Additionally, they're 0.4% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Manager, Field Marketing?

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    Now we're going to look at the manager, field marketing profession. On average, managers, field marketing earn a $6,267 lower salary than digital marketing managers a year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both digital marketing managers and managers, field marketing are known to have skills such as "digital marketing," "email marketing," and "marketing campaigns. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, digital marketing manager responsibilities are more likely to require skills like "google analytics," "strong project management," "kpis," and "wordpress." Meanwhile, a manager, field marketing might be skilled in areas such as "salesforce," "demand generation," "grass," and "trade shows." These differences highlight just how different the day-to-day in each role looks.

    When it comes to the differences in education between the two professions, managers, field marketing tend to reach lower levels of education than digital marketing managers. In fact, they're 5.0% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

    What Technology Do You Think Will Become More Important And Prevalent For Digital Marketing Managers In The Next 3-5 Years?

    Dr. Esther Swilley

    Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University

    Mobile technology was the trend for the last ten years, but now we need home-based technology. What is going to make "my space" a better "office space." This will also include mobile, as people set up offices in their homes, their kids/parents' homes, and in their vacation homes. Folding monitors, hot spots, of course, as well as more powerful machines that can handle each family member at the same time. It will also mean more cloud usage - both personal and professional use.Show more

    How a Marketing Strategist Compares

    The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

    Let's now take a look at the marketing strategist profession. On average, these workers make lower salaries than digital marketing managers with a $19,530 difference per year.

    While looking through the resumes of several digital marketing managers and marketing strategists we discovered that both professions have similar skills. These similarities include skills such as "digital marketing," "google analytics," and "email marketing," but they differ when it comes to other required skills.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a digital marketing manager is likely to be skilled in "strong project management," "digital transformation," "paid search," and "digital channels," while a typical marketing strategist is skilled in "healthcare," "powerpoint," "cloud," and "facebook."

    Marketing strategists are known to earn similar educational levels when compared to digital marketing managers. Additionally, they're 0.6% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

    Description Of a Marketing Supervisor

    Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

    The fourth career we look at typically earns lower pay than digital marketing managers. On average, marketing supervisors earn a difference of $35,259 lower per year.

    According to resumes from both digital marketing managers and marketing supervisors, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "marketing campaigns," and "b testing. "

    Each job requires different skills like "google analytics," "email marketing," "strong project management," and "project management," which might show up on a digital marketing manager resume. Whereas marketing supervisor might include skills like "customer satisfaction," "excellent interpersonal," "payroll," and "powerpoint."

    The average resume of marketing supervisors showed that they earn lower levels of education to digital marketing managers. So much so that the likelihood of them earning a Master's Degree is 5.1% less. Additionally, they're more likely to earn a Doctoral Degree by 0.0%.

    What a Digital Marketing Manager Does FAQs

    How Much Do Digital Marketing Managers Make?

    Digital marketing managers make about $85,000 per year. This encompasses a wide range of salary levels, with new digital marketing managers making around $70,000 a year and experienced digital marketing managers making over $100,000 in a year.

    Is Digital Marketing Manager A Good Career?

    Yes, becoming a digital marketing manager is a good career. As the world relies more and more on the internet to communicate and advertise, digital marketing roles will become more critical to companies. This will mean an increase in jobs and pay for the role of a digital marketing manager.

    What Skills Do You Need To Be A Digital Marketing Manager?

    The skills you need to be a digital marketing manager include strong communication skills and strong marketing skills. In addition to these skills, they should also have highly developed business acumen and problem-solving skills.

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