What does a digital marketing manager do?
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital marketing manager responsibilities
Here are examples of responsibilities from real digital marketing manager resumes:
- Manage social media accounts; more than double Instagram & Facebook followers.
- Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
- Manage all QA and UAT to ensure all web enhancements meet business requirements.
- Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
- Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
- Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
- Implement interactive marketing strategies focusing on media planning, display advertising, SEM, SEO and e-mail marketing.
- Design templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
- Enhance Photoshop skills through various projects.
- Make SQL request and monitor queries for anomalies.
- Optimize and A/B test frequency settings and daily spend caps.
- Increase website conversion rate through multivariate and A/B split testing.
- Design and develop an SQL database for online e-commerce site.
- Coordinate CrowdChat that produce 60M impressions from 1.6K Twitter mentions in 24 hours.
- Implement new business strategy for B2C and B2B clientele increasing revenue and decreasing cost.
Digital marketing manager skills and personality traits
We calculated that 24% of Digital Marketing Managers are proficient in Digital Marketing, Google Analytics, and Email Marketing. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Digital Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 24%
Measure and report performance of all digital marketing campaigns Develop digital marketing and advertising plan based on National University College-Online needs.
- Google Analytics, 5%
Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
- Email Marketing, 5%
Developed and executed comprehensive digital marketing strategies to increase brand visibility through social media channels, SEO/SEM and email marketing.
- Marketing Campaigns, 4%
Managed digital marketing campaigns and assets that targeted Global 1000 clients seeking enterprise-level solutions in Business Process and Supply Chain Management.
- Project Management, 3%
Project management involved coordination with several stakeholders: brand, legal, design agency, and direct-to-consumer technology platform.
- B Testing, 3%
Pushed the use of A/B Testing to optimize landing pages and click-through requests by an average of 15%.
Common skills that a digital marketing manager uses to do their job include "digital marketing," "google analytics," and "email marketing." You can find details on the most important digital marketing manager responsibilities below.
Creativity. The most essential soft skill for a digital marketing manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a digital marketing manager resume shows how their duties depend on creativity: "manage a/b testing of landing pages, keyword strategies and creative inventory. "
Organizational skills. Many digital marketing manager duties rely on organizational skills. "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.," so a digital marketing manager will need this skill often in their role. This resume example is just one of many ways digital marketing manager responsibilities rely on organizational skills: "evaluated organizational and brand performance in digital marketing, and analyzed competitive landscape. "
Analytical skills. digital marketing managers are also known for analytical skills, which are critical to their duties. You can see how this skill relates to digital marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." A digital marketing manager resume example shows how analytical skills is used in the workplace: "conducted a/b testing in adobe target to provide insightful and actionable analysis to enhance the user experience. "
Communication skills. For certain digital marketing manager responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a digital marketing manager rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what digital marketing managers do: "worked with marketing and communications director to hone in on potential syndicated partnerships opportunities across integrated marketing channels. "
The three companies that hire the most digital marketing managers are:
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Compare different digital marketing managers
Digital marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, digital marketing manager responsibilities require skills like "a/b," "paid search," "digital channels," and "html css." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "patients," "salesforce," and "seo." This difference in skills reveals the differences in what each career does.
The education levels that senior managers of marketing earn slightly differ from digital marketing managers. In particular, senior managers of marketing are 4.7% more likely to graduate with a Master's Degree than a digital marketing manager. Additionally, they're 0.4% more likely to earn a Doctoral Degree.Digital marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, digital marketing manager responsibilities are more likely to require skills like "google analytics," "strong project management," "kpis," and "wordpress." Meanwhile, a manager, field marketing has duties that require skills in areas such as "salesforce," "demand generation," "grass," and "trade shows." These differences highlight just how different the day-to-day in each role looks.
Average education levels between the two professions vary. Managers, field marketing tend to reach lower levels of education than digital marketing managers. In fact, they're 5.0% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital marketing managers in the next 3-5 years?
Randall Manner
Vice President, Marketing & Public Relations, Acadian Companies
Digital marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a digital marketing manager is likely to be skilled in "strong project management," "digital transformation," "paid search," and "digital channels," while a typical marketing strategist is skilled in "healthcare," "powerpoint," "cloud," and "facebook."
Marketing strategists typically earn similar educational levels compared to digital marketing managers. Specifically, they're 0.6% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Digital marketing manager vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Types of digital marketing manager
Updated January 8, 2025
