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Digital marketing manager jobs in Kentucky - 266 jobs

  • Leader, Product Marketing Success, Public Sector

    Cisco Systems, Inc. 4.8company rating

    Digital marketing manager job in Frankfort, KY

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Your Impact We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. Key Responsibilities: Driving Product Growth and Sales Alignment: * Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. * Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. * Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. * Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. * Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. Team Leadership and Development: * Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. * Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. * Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. * Mentor and coach the team to drive high performance, personal growth, and skill development. * Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. Marketing Program Coordination and Customization: * Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. * Partner with external agencies and internal stakeholders to design and execute regional marketing programs. * -Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. Cross-Functional Collaboration: * Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. * Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. * Provide regular reporting on performance, insights, and forecasts to leadership. Minimum Qualifications * Bachelor's degree in Business, Marketing, or related field. MBA preferred. * 4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. * Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. * Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. * Exceptional leadership skills with experience managing and mentoring high-performing teams. * Excellent communication, presentation, and interpersonal skills. * Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). * Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. * Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. Preferred Skills & Experience: * Experience in working with agencies and external vendors to execute regional marketing programs. * Knowledge of digital marketing strategies and tools. * Experience in cybersecurity sector and familiarity with regional market dynamics Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $92k-115k yearly est. 18d ago
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  • Digital Marketing Specialist

    Fenwal 4.3company rating

    Digital marketing manager job in Kentucky

    Job SummaryThe Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives. *Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams. This position is unable to offer sponsorship either now or in the future Base Salary Range: $80,000-85,000 Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.Responsibilities Design and execute integrated digital marketing campaigns to assist commercial business in the digital space. Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement. Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities. Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones. Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies. Implement ongoing web optimization techniques to improve web performance. Job Requirements Bachelor's degree required. 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization. Knowledge of web analytics, such as SEO/SEM, AEO, and GEO. Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva. Proficient with Microsoft Office Suite of software. Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams Additional Information We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program. Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
    $80k-85k yearly Auto-Apply 60d+ ago
  • Director, Digital Innovations - Contact Center AI Strategy & Operations

    GE Appliances 4.8company rating

    Digital marketing manager job in Louisville, KY

    At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? We are seeking an experienced and strategic Digital Innovations Director to lead the transformation of our consumer and customer support operations through AI-driven technologies, digital tools, and automation. This leader will oversee a tech-focused organization spanning AI bot development, digital automation, and remote workforce enablement-directly managing an IT leader, their team, and multiple AI specialists. The Director will develop and execute an enterprise AI strategy across all areas of our contact center organization-including Service, Home Delivery, Parts, Builder Support, Direct-to-Consumer Sales, and emerging Microenterprises. This multi-year roadmap will drive the transition from human-heavy to digital-first customer experiences, delivering millions in annualized productivity gains. Key responsibilities include: * Evaluating AI tools for performance, suitability, and cost efficiency. * Managing budgets for AI implementation and operations. * Driving measurable improvements in productivity, revenue, and owner experience. The Director will build and lead a dedicated AI and Digital Innovation team, responsible for identifying, developing, training, and monitoring AI solutions such as virtual agents, agent assist tools, knowledge automation, generative AI applications, and digital sales assistants. This role also oversees the IT leader managing the technology enablement team, which supports remote agents (hardware logistics, headset/laptop deployment), performs light scripting and programming, manages cloud-based telephony systems, and maintains operational reporting. The ideal candidate will be a champion for AI governance and innovation within defined guardrails, collaborating closely with GE Appliances' Digital Transformation (DT) team to ensure all AI initiatives align with enterprise standards, tools, and ethical frameworks. Relocation Assistance Available. Position Director, Digital Innovations - Contact Center AI Strategy & Operations Location USA, Louisville, KY How You'll Create Possibilities AI Strategy & Execution (40%): * Lead the design and implementation of our AI and automation strategy within our customer service operations, supporting voice, chat, messaging, self-service, and B2B (business-to-business) channels. * Develop and drive a 3 - 7 year AI transformation roadmap to deliver productivity goals, grow revenue, and improve owner and agent experiences. * Evaluate AI platform / toolsets for efficiency and cost, then adjust our roadmap and platform / tool selections to optimize results for the contact center organization, consistent with DT-defined security protocols and any cross-functional interactions. Recommend, prove-out, and deliver changes to our contact-center AI platforms for various customer service departments to optimize productivity, revenue, and experience. * Deliver millions of dollars in annualized productivity through implementation of AI and other automation strategies, transforming our human / automation mix to strongly favor automation over the roadmap timeframe. * Prioritize and deliver scalable AI use cases that improve contact deflection, agent productivity, and customer satisfaction-including virtual agents, intelligent routing, post-call summarization, and AI-powered troubleshooting assistants. * Collaborate with internal product support teams to integrate product knowledge bases and warranty data into AI tools for better contextual automation. * Own and manage annual operating and capital budgets for AI platforms, vendor contracts, and technology enablement initiatives. * Lead vendor selection, contract negotiation, and lifecycle management in collaboration with DT, Procurement, and Legal. * Act as a strategic thought partner in enterprise AI governance and serve as a senior member of the enterprise-wide AI advisory committee. AI Team Leadership (30%): * Build and manage a high-performing team of specialists focused on LLM prompt design, conversational AI, and process automation. Scale the team size to deliver the roadmap results targets, ensuring productivity targets are met. * Establish governance practices for model training, ethical use of AI, performance evaluation, and bias detection. * Monitor and optimize AI solution performance using contact center KPIs such as containment rate, average handle time (AHT), first contact resolution (FCR), and CSAT. Remote Workforce Enablement (10%): * Manage the contact center Digital Technology team, consisting of an IT leader with 15 direct reports, to meet the ongoing daily DT needs of a contact center organization. * This team is responsible for remote contact center equipment logistics (laptops, phones, headsets, network support), ensuring agents are fully equipped to work efficiently from anywhere. * Manage light scripting/programming resources that support workforce automation and streamline operations (e.g., automated status dashboards, form-fillers, API integrations for ticketing systems). Cross-Functional Collaboration (10%): * Partner with DT, HR, Customer Experience, Field Service, and Warranty Operations to ensure AI solutions are secure, compliant, scalable, and enhance the end-to-end service journey. * Coordinate with 3rd-party vendors and platform providers to implement and optimize technologies such as chatbots, agent-assist platforms, and knowledge tools. * Serve as the primary liaison between the Contact Center and the Digital Transformation (DT) team regarding AI. Optimize the AI platform within the contact center space while ensuring AI integrations with other systems are compliant, aligned, and informed by enterprise-wide strategy. * Ensure all AI implementations comply with DT-defined security frameworks and governance standards. Change Management & Adoption (10%): * Lead organizational change efforts (change management) to ensure effective rollout and adoption of digital tools across frontline agents, team leads, and supervisors. * Design training materials and workflows to support smooth integration of AI tools into the contact center ecosystem. * Showcase and measure AI maturity over time by developing dashboards and scorecards aligned to adoption, usage, and impact metrics-such as automation rate, tool engagement, and business outcome improvements. What You'll Bring to Our Team Basic Qualifications: * Technical understanding of AI and Machine Learning: While not requiring deep expertise in every technical area, a strong grasp of AI and machine learning concepts, algorithms, and their applications is crucial for informed decision-making and effective communication with technical teams. * Bachelor's or Master's degree in Business, Engineering, Computer Science, or a related field, or equivalent experience. * 10+ years of relevant business experience including experience in contact center operations or digital transformation, with a focus on automated customer support. * 3+ years leading the implementation of AI / ML solutions in customer service settings-preferably involving voice and chat automation. * Strong business acumen: Understanding the business domain, identifying opportunities for AI integration that align with business goals, and demonstrating the return on investment for AI initiatives. Solid understanding of consumer / customer care metrics, operations, and tools relevant to consumer / customer product support (including field service scheduling and warranty management). * Demonstrated success in building and leading cross-functional teams with both technical and operational responsibilities. * Familiarity / experience with scripting (Python, JavaScript) or process automation (e.g., using RPA tools). * Strategic thinker with a bias toward execution and iteration. * Strong communicator across technical and non-technical stakeholders. * Proven ability to act as a change agent-leveraging technology to drive measurable operational improvements, customer experience gains, and team enablement. * Passion for AI innovation with a track record of using automation and intelligent tools to influence business transformation. Preferred Qualifications: * Familiarity with contact center platforms (e.g., cloud telephony, Salesforce Service Cloud, Oracle) and chatbot frameworks. * Experience in consumer durables, home appliances, or electronics industries. * Background in remote agent workforce support, including logistics and IT coordination. * Knowledge of LLM technologies, prompt engineering, and customer service chatbot design. * Passion for empowering customers and frontline employees through intelligent tools and automation. Working Conditions: Standard office role. Will require occasional overtime/weekend work. Our Culture Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy. GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to *******************************
    $109k-134k yearly est. 18d ago
  • Brand Manager - Elijah Craig

    Heaven Hill Brands 4.6company rating

    Digital marketing manager job in Louisville, KY

    Job Description: with a base location in Louisville, KY. What the Role Is The Brand Manager is responsible for strategy development, brand planning and marketing program development, including advertising, point of sale, public relations, new product development and packaging, for Elijah Craig. This position includes significant analysis of sales and industry data and is directly responsible for the brand marketing budget and tracking. How You Will Spend Your Time?Lead and manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, pricing and new product development Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans. This includes advertising and public relations strategies and plans, development of advertising campaigns, media schedules, sponsorships, sweepstakes, web design, digital activation and point of sale. Work cross functionally with sales organization to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs Work cross functionally with production organization to coordinate forecasting trends, new product development, and special packaging and package changes. Initiate market research studies and analyze their findings Coordinate and/or participate in major promotional activities, sponsorships and trade shows Who You Are… Required Skills and Experience:Bachelor's Degree in Business Marketing and/or a minimum of 4 years in a spirits marketing role Minimum 7 years of brand marketing experience, preferably in CPG industry Minimum 2 years of P&L ownership experience Strong leadership and organizational skills Strong oral presentation and written communication skills High level of comfort speaking with/in front of executive leadership Excellent critical thinking and analytical skills, with an ability to synthesize data from multiple sources, using logic and creative reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems Distilled spirits industry knowledge, including knowledge of the three-tier system, industry trends and growth factors High proficiency using Excel as well as expertise in other Microsoft Suite programs Ability to develop and maintain effective work relationships with internal and external contacts Valued but not Required Skills and Experience:3+ years marketing experience in the spirits industry Masters Degree in Business/Marketing Physical Requirements While performing duties of job, employee is occasionally required to:Stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms. Lift and/or move up to 10 pounds. BenefitsPaid Vacation11 Paid HolidaysHealth, Dental & Vision eligibility from day one FSA/HSA401K match EAPMaternity/Paternity Leave Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.
    $68k-90k yearly est. 27d ago
  • Media Executive (Asso) - Wave

    Gray Media

    Digital marketing manager job in Louisville, KY

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About Station WAVE: WAVE is the first television station to sign on in Kentucky and Southern Indiana and has a rich history of being the most trusted source for local news, weather, and sports. WAVE delivers content across multiple platforms and develops multimedia advertising solutions for our clients. We have an outstanding reputation throughout the business community. WAVE is the official television station for the Kentucky Derby. As part of the Gray Media family, WAVE has best-in-class sales training. WAVE is in the heart of downtown Louisville, where technology, film-making, tourism, sports, education, health, and music make Louisville one of the most industry-diverse metro areas in the nation. Job Summary/Description: This is an amazing opportunity to start your sales career or take your current sales career to new heights. WAVE Media Executives utilize the strength of WAVE Television and Gray Digital Media, one of the largest in-house digital agencies in the nation, to develop advertising solutions for our clients. WAVE provides extensive training and a proven sales process. If you are competitive, goal-driven, and want the ability to earn uncapped commission, this is the perfect opportunity! Duties/Responsibilities include (but are not limited to): • Build a list of prospective clients with guidance and assistance from WAVE Multimedia Sales Managers • Make phone calls to set appointments with business prospects • Conduct sales calls in collaboration with WAVE managers • Present advertising strategies to prospective clients • Secure advertising contracts with new clients Qualifications/Requirements: • Excellent communication skills • Confidence in meeting and speaking with business owners • A strong desire to understand clients' business • Excellent writing skills • Proficient with Microsoft Office • Willingness to participate in ongoing training If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WAVE-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $48k-104k yearly est. 60d+ ago
  • Attendee Marketing Manager

    Informa 4.7company rating

    Digital marketing manager job in Nebo, KY

    This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office. Job Profile We are looking for an experienced and results-oriented Attendee Marketing Manager to lead our portfolio Attendee Marketing pillar. This role requires a mix of strategic thinking, agile execution, audience insight, and commercial acumen. Key Responsibilities Strategic Marketing Leadership * Develop and own the end-to-end attendee marketing strategy for all event product. * Drive value proposition development in collaboration with product, sales, and content teams ensuring clear, compelling, and differentiated positioning across all channels. * Lead pricing strategy and forecasting, aligned with audience segmentation, commercial goals, and product tiers. * Act as a strategic marketing lead across cross-functional teams, contributing to long-term business planning and portfolio evolution. * Understand our audiences and sectors deeply, translating user insights, industry trends, and behavioural data into impactful action. Campaign Execution & Channel Management * Develop and execute highly targeted, insight-led campaigns across digital, email, paid media, social, and partner channels to drive quality leads and maximize ROI. * Use agile practices to manage marketing sprints, test-and-learn initiatives, and real-time optimization of campaigns. * Support creative development with clear audience-centric messaging and storytelling. * Oversee the production of content, marketing collateral, and digital assets to elevate campaign effectiveness. Team Leadership & Collaboration * Manage a team of marketing professionals with a focus on empowerment, performance, and continuous growth. * Foster a high-performance team culture built on accountability, creativity, and cross-functional collaboration with marketers from other specialisms or disciplines. * Work closely with internal and external stakeholders to align marketing activity with event, sales, product, and partnership goals. Measurement & Optimization * Manage the attendee marketing budget effectively, ensuring strong return on investment and allocation across channels. * Report on KPIs and campaign effectiveness through dashboards and insights reports to senior leadership team. * Use marketing analytics to continuously optimize campaign performance and influence business decision-making.
    $66k-95k yearly est. 5d ago
  • Sr. Customer Marketing Manager (Verticals)

    Honeywell 4.5company rating

    Digital marketing manager job in Louisville, KY

    Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more about Honeywell: **click here** _(********************************* **THE BUSINESS GROUP** Honeywell **Building Automation (BA)** is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems. Revenues in 2022 for BA were $6B and there are approximately 18,000 employees globally. To learn more, please visit **click here** _(********************************** . Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. Learn more about inclusion and diversity: **click here** _(***************************************************************** **THE POSITION** As a **Sr. Customer Marketing Manager** here at Honeywell, you will be a key leader responsible for driving customer engagement and loyalty through strategic marketing initiatives. You will lead a team in developing and executing customer marketing strategies that align with business objectives. You will report directly to our **Marketing Director** and you'll work out one of our **BA Strategic Locations** on a **hybrid** work schedule. In this role, you will impact the company significantly by leveraging your extensive experience in customer marketing to drive the development and execution of strategic marketing initiatives that enhance customer engagement, loyalty, and revenue growth. Your ability to analyze market trends, identify customer insights, and deliver targeted campaigns will strengthen customer relationships and position the company as a leader in the industry. **KEY RESPONSIBILITIES** + Lead a team of individual contributors across AMRS in developing and executing customer marketing strategies to drive customer engagement and loyalty in our key verticals. + Collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns. + Analyze market trends and customer data to identify growth opportunities and provide insights for improvement. **KEY RESPONSIBILITIES** + Develop and execute customer marketing strategies to drive customer engagement, loyalty, and revenue growth + Collaborate with crossfunctional teams to understand customer needs and develop targeted marketing campaigns + Measure and analyze the effectiveness of marketing initiatives and make datadriven recommendations for optimization + Manage customer segmentation and develop personalized marketing communications + Collaborate with sales teams to develop customerfocused sales enablement materials + Stay uptodate with industry trends and best practices in customer marketing **YOU MUST HAVE** + Minimum of 6+ years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies. + Strong leadership skills with the ability to lead and inspire a team. + Excellent analytical mindset with the ability to interpret data and make data-driven decisions. + Experience with marketing automation tools and CRM systems. **WE VALUE** + Bachelor's degree in Marketing, Business, or a related field. + Master's degree in Marketing or Business Administration (preferred). + Dynamic and self-motivated individuals who thrive in a fast-paced environment. + Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement. **BENEFITS OF WORKING FOR HONEYWELL** In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here (******************************** The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. **PAY TRANSPARENCY** The annual base salary range for this position in **Connecticut** and **Minnesota** is $142,000 - $178,000. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations. Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable. Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
    $142k-178k yearly 42d ago
  • Marketing and Events Manager

    Avion Hospitality

    Digital marketing manager job in Lexington, KY

    Requirements Responsibilities: - Plan, organize, and execute successful marketing events that promote the resort/dual resort - Develop event strategies that align with our overall marketing goals - Work closely with the marketing team to ensure events are on-brand and meet our marketing objectives - Manage event budgets and timelines to ensure events are executed within budget and on time - Coordinate with vendors, sponsors, and partners to ensure successful event execution - Develop and maintain relationships with key stakeholders, including event attendees, sponsors, and partners - Analyze event data and provide insights to the marketing team to improve future events Requirements: - 3+ years of experience in event planning, communications, marketing or related field - Strong project management skills with the ability to manage multiple projects simultaneously - Excellent communication and interpersonal skills - Ability to work independently and as part of a team - Strong attention to detail and organizational skills - Proficient in Microsoft Office and event management software If you are a creative and strategic thinker with a passion for event planning and management, we encourage you to apply for this exciting opportunity as a Marketing Events Manager.
    $59k-79k yearly est. 13d ago
  • Marketing and Events Manager

    Marriott Lexington Griffin Gate

    Digital marketing manager job in Lexington, KY

    Job DescriptionDescription: We are seeking a highly motivated and experienced Marketing and Events Manager to join our team. The ideal candidate will be responsible for planning, organizing, and executing successful marketing events that promote our resort. The Marketing Events Manager will work under direction of the General Manager to develop event strategies that align with our overall marketing goals. Requirements: Responsibilities: - Plan, organize, and execute successful marketing events that promote the resort/dual resort - Develop event strategies that align with our overall marketing goals - Work closely with the marketing team to ensure events are on-brand and meet our marketing objectives - Manage event budgets and timelines to ensure events are executed within budget and on time - Coordinate with vendors, sponsors, and partners to ensure successful event execution - Develop and maintain relationships with key stakeholders, including event attendees, sponsors, and partners - Analyze event data and provide insights to the marketing team to improve future events Requirements: - 3+ years of experience in event planning, communications, marketing or related field - Strong project management skills with the ability to manage multiple projects simultaneously - Excellent communication and interpersonal skills - Ability to work independently and as part of a team - Strong attention to detail and organizational skills - Proficient in Microsoft Office and event management software If you are a creative and strategic thinker with a passion for event planning and management, we encourage you to apply for this exciting opportunity as a Marketing Events Manager.
    $59k-79k yearly est. 25d ago
  • 2026 Photography & Digital Content Associate

    Louisville Bats 3.7company rating

    Digital marketing manager job in Louisville, KY

    Louisville Bats Baseball Club2026 Photography & Digital Content Associate Louisville Bats Baseball Team: The Louisville Bats are the Class Triple-A baseball team, affiliated with the Cincinnati Reds, owned and operated by Diamond Baseball Holdings (DBH) which competes in the International League. This is an excellent opportunity to begin your career in Minor League Baseball and the sports industry. This internship will provide you with a greater understanding of not only Production & Game Entertainment, but a general look at many different aspects, including ticket sales, marketing, radio, media relations, partnerships/sponsors, and customer service. Position: Photography & Digital Content Production InternFLSA Status: Hourly Non-exempt (part-time) or Class Credit InternshipStart Date: March 2026End Date: October 2026 SummaryThe Louisville Bats are hiring a Photography & Digital Content Production Intern who will assist with season long content development and ideation. The ideal candidate is creative, has previous sports photography experience, confident and poised in interactions with athletes and fans, and is willing to contribute to overall marketing initiatives. Duties & Responsibilities Capture photo/video content during Louisville Bats home games, including but not limited to, player action shots, fan interaction, Louisville Slugger Field areas, and sponsorship elements. Edit and deliver a minimum of 50 photos per game, uploading all content the day/night of game. Assist with the execution of team media days, product photoshoots, staff headshots, and other special events as assigned. Research strategies of other MiLB/MLB teams and other professional sports. Assist the Marketing Manager & Social Media Coordinator with the execution of shot lists for all games and special events. Capture pre-game content, including but not limited to, on-field parades, first pitches, anthem singers, group outings, etc. Maintain and organize all content captured during games. Cover and be present at all non-game events hosted at Louisville Slugger Field. Other duties as assigned. Required Qualifications Photography and videography experience Knowledge of Adobe Creative Suite (Photoshop, Lightroom, Premier) Knowledge of SmugMug and Microsoft OneDrive used to organize photos Ability to work nights, weekends, and holidays during the Louisville Bats 2025 season Strong working knowledge of the game of baseball Applicants should be a team player who is creative, driven, and motivated for success Applicants should possess excellent written and verbal communication skills, including correct grammatical usage Candidates will be expected to follow professional standards in credentialed media spaces such as dugouts, team clubhouses, press boxes, etc. Knowledge of social platforms and their respective algorithms Experience with graphic design is a plus Previous sports/team experience 20 hours per week - before start of season (2026 season begins Friday, March 27th). Increase to 35-40 hours per week during the season. Compensation Options: Paid - and can accrue class credit hours. Housing is not provided. Contact:Emma Fletcher - [email protected] for more information We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
    $42k-48k yearly est. 47d ago
  • Digital Marketing Coordinator - Onsite

    Eternal Optimist

    Digital marketing manager job in Louisville, KY

    We're looking for a hands-on digital marketing coordinator to be onsite and who will focus on developing and delivering content creation for four restaurant concepts - two full-service, upscale dining and two counter-service - each with strong local followings and distinct brand voices. You'll plan, create, and post all social content. You'll shoot Reels/TikToks on site, write engaging copy, manage community engagement, and build each concept's digital personality to drive reservations, online orders, and brand loyalty. What You'll Do Social Media Capture and edit daily short-form content (prep, plating, guest moments) Publish posts and maintain content library Manage comments and DMs; escalate as needed to the appropriate managers Provide fast DM/comment response times Track social metrics weekly Maintain a content calendar across all four restaurants Lead storytelling and partner with general managers and owners for alignment Write captions and manage posting schedule Manage and share highlights and event posts Engage with local creators and influencers Maintain brand consistency for each location Email, SMS marketing and guest journey Build and send email campaigns for each concept Set up basic automation Draft clear, on-brand copy Track basic metrics Loyalty and guest programs Support the set-up and execution of loyalty programs Coordinate with general managers to promote loyalty benefits across all digital marketing and on-premises channels Keeps guest lists, segments and offers organized Use the metrics within the programs to build guest journeys Job Requirements 2+ years of digital marketing experience in hospitality or consumer brands Proficient in mobile editing Attention to detail in spelling and grammar Organized with asset management and posting schedules Comfortable working evenings/weekends Working full-time, on-site in the restaurants is required
    $28k-40k yearly est. Auto-Apply 36d ago
  • Digital Coordinator

    Tweddle Group 4.4company rating

    Digital marketing manager job in Versailles, KY

    Sheridan. Be part of something greater. Your career awaits…join us! As one of the leading print and publishing service providers in the nation, Sheridan prints everything from popular novels to prestigious education and trades books, and so much more. A career at Sheridan is so much more than just a job. We work hard, we have fun, and we are proud of what we do. Job Summary: The Digital Coordinator is responsible for managing the day-to-day flow of titles going through the digital department. Using the digital toolset to ensure the manufacturing team is focusing on the right priorities and establishing the run order for the day. Using the toolset to keep track of the various titles going through production and working with the manufacturing team to achieve customer expectations. Duties/Responsibilities: Use the digital toolset to schedule titles based on the due date. Ensure completion statuses are correct throughout production. Check the blocked jobs report and notify the responsible party. Monitor order watch and BDS to ensure any stalled jobs are moving in the system and projected late titles aren't compiling. Ensure components are available for the next step in the manufacturing process. Coordinate the offline jacket machine. Monitor quality hold area to ensure leaders are aware of any issues. Verify quantities of rework required. Submit rework when necessary. Marry up rework components. Track rework causes. Communicate with department leaders and IT team regarding any system concerns. Maintain a safe workplace in compliance with Sheridan's Zero Accident Culture. Communicate with other scheduling coordinators to make sure clear date needs are being met (work proactively to update next areas on late transactions as well as early). Offer input and suggestions for workflow to minimize overtime as well as to balance loads between like equipment and platforms. Offer input when overtime is needed or recommend areas for labor reduction based on scheduled loads via cost center clear dates. Focus on total jobs, not just parts as the flow through the shop to minimize the production of WIP being stored for more than 48 hours. Identify, analyze, and recommend new methods, processes that will enhance our competitive position. Skills/Abilities: Critical thinking and problem-solving skills. Ability to communicate effectively to all work groups. Flexible, with the ability to think outside the box in order to achieve total customer satisfaction. Ability to be a leader but also a team player. Ability to work well under stressful situations with or without direction. Strong attention to detail. Computer literacy; ability to use scheduling software, production software and various Microsoft applications. Effective email and electronic communication skills. Education and Experience: High school Diploma or general education degree (GED) Physical Requirements Prolonged periods of sitting at a desk and working on a computer. What's in It for You? On-the-job training programs through Sheridan Academy. Career advancement with an employer who supports your development. Tuition reimbursement for approved coursework. A best-workplace culture that fosters life-long friendships and encourages fun. A successful and growing industry-leading company. An employee referral program that pays you money. A variety of shift and schedule options. Paid vacation & holidays. Competitive compensation. Medical (PPO and HSA Plans), Dental, Vision. Teladoc - convenient no- or low-cost medical services. Confidential and free EAP program for wellness and mental health. Company-paid basic life, AD&D, and short-term disability insurance. 401(k) retirement plan with company match. A safe, values-based company that acts with integrity and respect for all. CJK Group is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. #SKY25
    $30k-41k yearly est. 2h ago
  • Leader, Product Marketing Success, Public Sector

    Cisco 4.8company rating

    Digital marketing manager job in Frankfort, KY

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. **Key Responsibilities:** **Driving Product Growth and Sales Alignment:** -Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. -Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. -Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. -Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. -Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. **Team Leadership and Development:** -Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. -Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. -Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. -Mentor and coach the team to drive high performance, personal growth, and skill development. -Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. **Marketing Program Coordination and Customization:** -Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. -Partner with external agencies and internal stakeholders to design and execute regional marketing programs. --Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. **Cross-Functional Collaboration:** -Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. -Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. -Provide regular reporting on performance, insights, and forecasts to leadership. **Minimum Qualifications** -Bachelor's degree in Business, Marketing, or related field. MBA preferred. -4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. -Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. -Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. -Exceptional leadership skills with experience managing and mentoring high-performing teams. -Excellent communication, presentation, and interpersonal skills. -Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). -Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. -Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. **Preferred Skills & Experience:** -Experience in working with agencies and external vendors to execute regional marketing programs. -Knowledge of digital marketing strategies and tools. -Experience in cybersecurity sector and familiarity with regional market dynamics **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $92k-115k yearly est. 50d ago
  • Director, Digital Innovations - Contact Center AI Strategy & Operations

    GE Appliances 4.8company rating

    Digital marketing manager job in Louisville, KY

    At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities . Interested in joining us on our journey? We are seeking an experienced and strategic Digital Innovations Director to lead the transformation of our consumer and customer support operations through AI-driven technologies, digital tools, and automation. This leader will oversee a tech-focused organization spanning AI bot development, digital automation, and remote workforce enablement-directly managing an IT leader, their team, and multiple AI specialists. The Director will develop and execute an enterprise AI strategy across all areas of our contact center organization-including Service, Home Delivery, Parts, Builder Support, Direct-to-Consumer Sales, and emerging Microenterprises. This multi-year roadmap will drive the transition from human-heavy to digital-first customer experiences, delivering millions in annualized productivity gains. Key responsibilities include: -Evaluating AI tools for performance, suitability, and cost efficiency. -Managing budgets for AI implementation and operations. -Driving measurable improvements in productivity, revenue, and owner experience. The Director will build and lead a dedicated AI and Digital Innovation team, responsible for identifying, developing, training, and monitoring AI solutions such as virtual agents, agent assist tools, knowledge automation, generative AI applications, and digital sales assistants. This role also oversees the IT leader managing the technology enablement team, which supports remote agents (hardware logistics, headset/laptop deployment), performs light scripting and programming, manages cloud-based telephony systems, and maintains operational reporting. The ideal candidate will be a champion for AI governance and innovation within defined guardrails, collaborating closely with GE Appliances' Digital Transformation (DT) team to ensure all AI initiatives align with enterprise standards, tools, and ethical frameworks. Relocation Assistance Available.PositionDirector, Digital Innovations - Contact Center AI Strategy & OperationsLocationUSA, Louisville, KYHow You'll Create Possibilities AI Strategy & Execution (40%): Lead the design and implementation of our AI and automation strategy within our customer service operations, supporting voice, chat, messaging, self-service, and B2B (business-to-business) channels. Develop and drive a 3 - 7 year AI transformation roadmap to deliver productivity goals, grow revenue, and improve owner and agent experiences. Evaluate AI platform / toolsets for efficiency and cost, then adjust our roadmap and platform / tool selections to optimize results for the contact center organization, consistent with DT-defined security protocols and any cross-functional interactions. Recommend, prove-out, and deliver changes to our contact-center AI platforms for various customer service departments to optimize productivity, revenue, and experience. Deliver millions of dollars in annualized productivity through implementation of AI and other automation strategies, transforming our human / automation mix to strongly favor automation over the roadmap timeframe. Prioritize and deliver scalable AI use cases that improve contact deflection, agent productivity, and customer satisfaction-including virtual agents, intelligent routing, post-call summarization, and AI-powered troubleshooting assistants. Collaborate with internal product support teams to integrate product knowledge bases and warranty data into AI tools for better contextual automation. Own and manage annual operating and capital budgets for AI platforms, vendor contracts, and technology enablement initiatives. Lead vendor selection, contract negotiation, and lifecycle management in collaboration with DT, Procurement, and Legal. Act as a strategic thought partner in enterprise AI governance and serve as a senior member of the enterprise-wide AI advisory committee. AI Team Leadership (30%): Build and manage a high-performing team of specialists focused on LLM prompt design, conversational AI, and process automation. Scale the team size to deliver the roadmap results targets, ensuring productivity targets are met. Establish governance practices for model training, ethical use of AI, performance evaluation, and bias detection. Monitor and optimize AI solution performance using contact center KPIs such as containment rate, average handle time (AHT), first contact resolution (FCR), and CSAT. Remote Workforce Enablement (10%): Manage the contact center Digital Technology team, consisting of an IT leader with 15 direct reports, to meet the ongoing daily DT needs of a contact center organization. This team is responsible for remote contact center equipment logistics (laptops, phones, headsets, network support), ensuring agents are fully equipped to work efficiently from anywhere. Manage light scripting/programming resources that support workforce automation and streamline operations (e.g., automated status dashboards, form-fillers, API integrations for ticketing systems). Cross-Functional Collaboration (10%): Partner with DT, HR, Customer Experience, Field Service, and Warranty Operations to ensure AI solutions are secure, compliant, scalable, and enhance the end-to-end service journey. Coordinate with 3rd-party vendors and platform providers to implement and optimize technologies such as chatbots, agent-assist platforms, and knowledge tools. Serve as the primary liaison between the Contact Center and the Digital Transformation (DT) team regarding AI. Optimize the AI platform within the contact center space while ensuring AI integrations with other systems are compliant, aligned, and informed by enterprise-wide strategy. Ensure all AI implementations comply with DT-defined security frameworks and governance standards. Change Management & Adoption (10%): Lead organizational change efforts (change management) to ensure effective rollout and adoption of digital tools across frontline agents, team leads, and supervisors. Design training materials and workflows to support smooth integration of AI tools into the contact center ecosystem. Showcase and measure AI maturity over time by developing dashboards and scorecards aligned to adoption, usage, and impact metrics-such as automation rate, tool engagement, and business outcome improvements. What You'll Bring to Our Team Basic Qualifications: Technical understanding of AI and Machine Learning: While not requiring deep expertise in every technical area, a strong grasp of AI and machine learning concepts, algorithms, and their applications is crucial for informed decision-making and effective communication with technical teams. Bachelor's or Master's degree in Business, Engineering, Computer Science, or a related field, or equivalent experience. 10+ years of relevant business experience including experience in contact center operations or digital transformation, with a focus on automated customer support. 3+ years leading the implementation of AI / ML solutions in customer service settings-preferably involving voice and chat automation. Strong business acumen: Understanding the business domain, identifying opportunities for AI integration that align with business goals, and demonstrating the return on investment for AI initiatives. Solid understanding of consumer / customer care metrics, operations, and tools relevant to consumer / customer product support (including field service scheduling and warranty management). Demonstrated success in building and leading cross-functional teams with both technical and operational responsibilities. Familiarity / experience with scripting (Python, JavaScript) or process automation (e.g., using RPA tools). Strategic thinker with a bias toward execution and iteration. Strong communicator across technical and non-technical stakeholders. Proven ability to act as a change agent-leveraging technology to drive measurable operational improvements, customer experience gains, and team enablement. Passion for AI innovation with a track record of using automation and intelligent tools to influence business transformation. Preferred Qualifications: Familiarity with contact center platforms (e.g., cloud telephony, Salesforce Service Cloud, Oracle) and chatbot frameworks. Experience in consumer durables, home appliances, or electronics industries. Background in remote agent workforce support, including logistics and IT coordination. Knowledge of LLM technologies, prompt engineering, and customer service chatbot design. Passion for empowering customers and frontline employees through intelligent tools and automation. Working Conditions: Standard office role. Will require occasional overtime/weekend work. Our Culture Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy. GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to *******************************
    $109k-134k yearly est. Auto-Apply 60d+ ago
  • Digital Content Manager - Wkyt

    Gray Media

    Digital marketing manager job in Lexington, KY

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WKYT: WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World. The Lexington DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing over 65 hours of news per week. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment. Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix. Lexington is home to the University of Kentucky, where basketball is a way of life! Once you see a game at historic Rupp Arena, your life will never be the same! Job Summary/Description: WKYT and WYMT are searching for a digital news leader and innovator to grow audience and direct creation of local news content across digital, mobile app, OTT, and social media platforms. We are looking for a talented and experienced Digital Content Manager to join our team focused on transforming our stations' brands into 24/7 digital news operations. The Digital Content Manager works with other newsroom leaders in WKYT in Lexington and WYMT in Hazard to oversee daily news editorial decisions while also setting strategic goals for the newsrooms. This includes managing breaking news coverage, special project content, franchise support, and developing a strategy for WKYT.com and WYMT.com, as well as our mobile apps, social media, SEO, OTT/streaming, push alerts, voice platforms, and more. This person will play a key role in charting the stations' news audience growth strategies. We are looking for a people-focused leader with experience in digital journalism, accountable for growing audiences on multiple platforms while focusing on creating quality, impactful, and informative news content. You will use your exceptional journalism ethics while serving as a member of the newsrooms' management teams and coaching teams to create engaging and compelling local news content. Analyzing data and disseminating information to the entire newsroom rounds out this role, always providing the context needed to understand the metrics. This role requires chief editorial digital leadership in the newsroom, a creative storyteller with a strong understanding of digital marketing, SEO best practices, analytics, and video production for digital and social media. The ideal candidate will be passionate about creating engaging content that resonates with our target audiences and drives business objectives, ensuring our digital presence is as strong and engaging as our on-air product. Duties/Responsibilities include, but are not limited to: • Manage the digital content team and lead digital strategy to grow digital and streaming audiences and engagement. • Be the voice of innovation in the newsroom and inspire others to follow your lead. • Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen. • Provide a sharp focus on our streaming platforms and develop best practices for both content and producing the screen to grow awareness and audience. • Champion the creation of vertical short-form videos as a reporting tool for our mobile app. • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results. • Actively partner with the News Directors and other station leaders to lead a cohesive cross-platform strategy. • Oversee all station social media, including Facebook, X, Instagram, YouTube, and other emerging platforms. • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences. • Create unique, engaging, and shareable content. • Teach, coach, and mentor our content teams in best practices for writing and SEO. • Skillfully use social media and digital tools to research, discover, and distribute content. • Collaborate with content leaders across Gray Media to maximize the sharing of our content and leverage innovation and best practices among stations. • Hold newsroom employees accountable to established ethical and editorial standards. • Lead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social updates in coordination with the newsroom. • Ensure all content is on-brand, consistent in terms of style, quality, and tone (AP style), and optimized for search engines. • Stay up-to-date with the latest digital marketing trends, content creation tools, and industry best practices, and evangelize digital best practices throughout the newsroom. • Manage content calendars and ensure timely delivery of all content, especially during breaking news. Qualifications/Requirements: • Bachelor's degree in journalism, communications, or equivalent experience in the field. • Proven track record of digital news experience. • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement. • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news. • Knowledge of content management systems and news production systems, along with social newsgathering tools. • An eye for detail and strong journalism writing skills, and proficiency in AP style. • Experience analyzing audience data and identifying behavioral trends. Knowledge of Google Analytics is a major bonus. • Passion and vision for emerging media. • Strong organizational, leadership, and communication skills, both verbal and written, and collaborative communication with other newsroom managers. • Ability to work under pressure and meet deadlines. • Ability to be flexible with schedule when needed. • Ability to be on weekend on-call manager rotation. • You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback. • We are looking for a leader who is open to new ideas and the pursuit of excellence. • The winning candidate brings a news hound sensibility, a proven track record of driving results, a collaborative spirit, and is an excellent problem-solver, highly organized, and comfortable multitasking and prioritizing. • Skilled at video production for digital and social media platforms, both live and VOD. Performance Expectations: • Speed & Accuracy: Immediate updates during breaking news with verified information. • Content Volume: Consistent flow of web and social updates, including enterprise stories. • Audience Growth: Month-over-month increases in pageviews, sessions, video starts, and engagement across all digital platforms. • Innovation: Experimentation with new platforms (e.g., TikTok, Reels, OTT, newsletters). • Collaboration: Strong coordination with newsroom, promotions, and sales teams. • Leadership: Coaching team members, setting clear expectations, and maintaining morale. If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WKYT-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $49k-73k yearly est. 41d ago
  • Commercial Marketing Manager

    Informa 4.7company rating

    Digital marketing manager job in Nebo, KY

    This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office. We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor and sponsor leads across multiple channels. In this role, you'll be responsible for programs to generate and nurture leads across all stages of the funnel, via content, SEM, email, retargeting, events and targeted social advertising. The individual will be creative as well as digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager, supporting working with the sales team by delivering leads of exhibitors and sponsors for our shows, and looking after the entire exhibitor journey. We're seeking a marketer who embraces AI as a core productivity tool. You'll leverage AI for content repurposing and to refine messaging and you'll be curious about emerging AI applications. AI will enhance your existing creativity but should not replace it. Main Duties & Responsibilities Planning & Campaign Management * Build a funnel-based demand gen / lead gen strategy to deliver the highest quality, qualified leads to our commercial teams * Build ABM strategies for key clients * Build operational implementation plans and ensure adherence to deadlines (including Marketing Plan, Project Management platform eg Asana and Budget Trackers) * Identify target segments to build, engage and deliver MQLs to the commercial team * Develop demand gen / lead gen marketing budgets in line with plans and maintain budget trackers * Optimise spend across marketing channels * Build website strategy on relevant landing pages to maximise relevant traffic and conversion to lead generation activities * Work closely with Group Digital Marketing Manager to ensure PPC campaigns are optimised * Work closely with Web Manager to ensure best practices for SEO and UI/UX are adhered to Analysis and Insights * Monitor campaign performance, produce monthly MQL reports including the changes you will make to campaign execution based on data insights * Share relevant insights with sales and event team to drive revenues or pursue new opportunities * Analyse and report trends over time and use these insights to build more effective campaigns * Work with data & insights specialists to capture relevant and timely data (ensuring accurate, tagged data is collected and standardised across all of your lead generation activities) * Work with internal teams to ensure data governance and data management policies are adhered to * Use recommended campaign analytics dashboards daily to monitor performance * Build a culture of testing and metrics-driven decision making in the team * Share case studies with marketers within the team, division and wider Informa Markets Marketing Execution * Identify target universe and key segments within target universe * Output multi-channel campaigns across email marketing, paid search and paid social, remarketing, web and social * Write copy to reach, engage and convert potential exhibiting universe into warm leads * Use of CRO to optimise your online activity consistently * Monitor and adjust digital marketing activity based on performance metrics * Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
    $66k-95k yearly est. 5d ago
  • Sr. Customer Marketing Manager (Events)

    Honeywell 4.5company rating

    Digital marketing manager job in Louisville, KY

    Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more about Honeywell: **click here** _(********************************* **THE BUSINESS GROUP** Honeywell **Building Automation (BA)** is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems. Revenues in 2022 for BA were $6B and there are approximately 18,000 employees globally. To learn more, please visit **click here** _(********************************** . Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. Learn more about inclusion and diversity: **click here** _(***************************************************************** **THE POSITION** We are seeking a highly motivated and experienced **Sr. Marketing Event Manager** to join our team. The successful candidate will be responsible for managing event programs, coordinating and collaborating with various teams, solving complex problems, managing change and effectively communicating with stakeholders. This is a great opportunity to join and support a fast-moving customer marketing function within Honeywell's Building Automation business. You will report directly to our **Marketing Director** and you'll work out one of our **BA Strategic Locations** on a **hybrid** work schedule. This is a great opportunity to join and support a fast-moving customer marketing function within BA. **KEY RESPONSIBILITIES** + Manage and execute large-scale internal and customer-facing events in both live and virtual settings. This includes project management, sourcing, contract negotiations, budget management, registration, and various meeting logistics. + Own and execute on Tier 1 category events and events in US including Presidents club + Support acquisition branding integration for such things as event materials and marketing materials, + Ensure that event closure activities, such as documentation, lessons learned and stakeholder transition, are appropriately executed. + Work with various customer marketing leaders to ensure that all event stakeholders are aligned on goals, timelines, expectations and responsibilities. + Utilize data to support overall event marketing strategies including ROI and campaign effectiveness. + Coordinate with customer marketing, finance and leadership teams to explore opportunities and improve processes. + Build out customer marketing solutions that will improve processes and automate reports more efficiently. + Monitor and track process adoptions for the events and procurement team. + Effectively communicate process changes, optimization features of new tools and outline expectations of adoption. + Transform standard marketing operations processes to drive efficiency and productivity + Experience working with planning tools (i.e., budget tracking, project timeline, logistics and deliverables schedules, event specs, meeting agendas, and notes, etc.) + Travel required ~30%. **YOU MUST HAVE** + Minimum of five years working experience in event planning. + Two years' experience in change management and process improvement. + Excellent project management skills. + Strong English skills (written and verbal). **WE VALUE** + An associate's or bachelor's degree in Communications, Marketing, Events or a related field with 5+ years of experience of event planning. + Proficiency in PowerBI, PowerAutomate and PowerApp platforms. + Proficiency in Microsoft 365. + Excellent communication and interpersonal skills. + Proven experience in project management, coordination and collaboration. + Results oriented with strong analytical and problem-solving skills. + Experience leading and developing a team. + Highly developed organizational skills. + Experience with stakeholder management and communication. + Experience in reporting, analytics and optimization. + B2B experience. + Excellent business writing and editing skills, including presentations. + Ability to communicate clearly in a global highly matrixed organization. **BENEFITS OF WORKING FOR HONEYWELL** In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here (******************************** The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. **PAY TRANSPARENCY** The annual base salary range for this position in **Connecticut** and **Minnesota** is $142,000 - $178,000. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations. Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable. Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
    $142k-178k yearly 40d ago
  • Digital Marketing Coordinator - Onsite

    Eternal Optimist

    Digital marketing manager job in Louisville, KY

    Job Description We're looking for a hands-on digital marketing coordinator to be onsite and who will focus on developing and delivering content creation for four restaurant concepts - two full-service, upscale dining and two counter-service - each with strong local followings and distinct brand voices. You'll plan, create, and post all social content. You'll shoot Reels/TikToks on site, write engaging copy, manage community engagement, and build each concept's digital personality to drive reservations, online orders, and brand loyalty. What You'll Do Social Media Capture and edit daily short-form content (prep, plating, guest moments) Publish posts and maintain content library Manage comments and DMs; escalate as needed to the appropriate managers Provide fast DM/comment response times Track social metrics weekly Maintain a content calendar across all four restaurants Lead storytelling and partner with general managers and owners for alignment Write captions and manage posting schedule Manage and share highlights and event posts Engage with local creators and influencers Maintain brand consistency for each location Email, SMS marketing and guest journey Build and send email campaigns for each concept Set up basic automation Draft clear, on-brand copy Track basic metrics Loyalty and guest programs Support the set-up and execution of loyalty programs Coordinate with general managers to promote loyalty benefits across all digital marketing and on-premises channels Keeps guest lists, segments and offers organized Use the metrics within the programs to build guest journeys Job Requirements 2+ years of digital marketing experience in hospitality or consumer brands Proficient in mobile editing Attention to detail in spelling and grammar Organized with asset management and posting schedules Comfortable working evenings/weekends Working full-time, on-site in the restaurants is required
    $28k-40k yearly est. 7d ago
  • Director, Digital Innovations - Contact Center AI Strategy & Operations

    GE Appliances, a Haier Company 4.8company rating

    Digital marketing manager job in Louisville, KY

    At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: _we come together_ , _we always look for a better way_ , and _we create possibilities_ . Interested in joining us on our journey? We are seeking an experienced and strategic Digital Innovations Director to lead the transformation of our consumer and customer support operations through AI-driven technologies, digital tools, and automation. This leader will oversee a tech-focused organization spanning AI bot development, digital automation, and remote workforce enablement-directly managing an IT leader, their team, and multiple AI specialists. The Director will develop and execute an enterprise AI strategy across all areas of our contact center organization-including Service, Home Delivery, Parts, Builder Support, Direct-to-Consumer Sales, and emerging Microenterprises. This multi-year roadmap will drive the transition from human-heavy to digital-first customer experiences, delivering millions in annualized productivity gains. Key responsibilities include: -Evaluating AI tools for performance, suitability, and cost efficiency. -Managing budgets for AI implementation and operations. -Driving measurable improvements in productivity, revenue, and owner experience. The Director will build and lead a dedicated AI and Digital Innovation team, responsible for identifying, developing, training, and monitoring AI solutions such as virtual agents, agent assist tools, knowledge automation, generative AI applications, and digital sales assistants. This role also oversees the IT leader managing the technology enablement team, which supports remote agents (hardware logistics, headset/laptop deployment), performs light scripting and programming, manages cloud-based telephony systems, and maintains operational reporting. The ideal candidate will be a champion for AI governance and innovation within defined guardrails, collaborating closely with GE Appliances' Digital Transformation (DT) team to ensure all AI initiatives align with enterprise standards, tools, and ethical frameworks. Relocation Assistance Available. **Position** Director, Digital Innovations - Contact Center AI Strategy & Operations **Location** USA, Louisville, KY **How You'll Create Possibilities** **AI Strategy & Execution (40%):** + Lead the design and implementation of our AI and automation strategy within our customer service operations, supporting voice, chat, messaging, self-service, and B2B (business-to-business) channels. + Develop and drive a 3 - 7 year AI transformation roadmap to deliver productivity goals, grow revenue, and improve owner and agent experiences. + Evaluate AI platform / toolsets for efficiency and cost, then adjust our roadmap and platform / tool selections to optimize results for the contact center organization, consistent with DT-defined security protocols and any cross-functional interactions. Recommend, prove-out, and deliver changes to our contact-center AI platforms for various customer service departments to optimize productivity, revenue, and experience. + Deliver millions of dollars in annualized productivity through implementation of AI and other automation strategies, transforming our human / automation mix to strongly favor automation over the roadmap timeframe. + Prioritize and deliver scalable AI use cases that improve contact deflection, agent productivity, and customer satisfaction-including virtual agents, intelligent routing, post-call summarization, and AI-powered troubleshooting assistants. + Collaborate with internal product support teams to integrate product knowledge bases and warranty data into AI tools for better contextual automation. + Own and manage annual operating and capital budgets for AI platforms, vendor contracts, and technology enablement initiatives. + Lead vendor selection, contract negotiation, and lifecycle management in collaboration with DT, Procurement, and Legal. + Act as a strategic thought partner in enterprise AI governance and serve as a senior member of the enterprise-wide AI advisory committee. **AI Team Leadership (30%):** + Build and manage a high-performing team of specialists focused on LLM prompt design, conversational AI, and process automation. Scale the team size to deliver the roadmap results targets, ensuring productivity targets are met. + Establish governance practices for model training, ethical use of AI, performance evaluation, and bias detection. + Monitor and optimize AI solution performance using contact center KPIs such as containment rate, average handle time (AHT), first contact resolution (FCR), and CSAT. **Remote Workforce Enablement (10%):** + Manage the contact center Digital Technology team, consisting of an IT leader with 15 direct reports, to meet the ongoing daily DT needs of a contact center organization. + This team is responsible for remote contact center equipment logistics (laptops, phones, headsets, network support), ensuring agents are fully equipped to work efficiently from anywhere. + Manage light scripting/programming resources that support workforce automation and streamline operations (e.g., automated status dashboards, form-fillers, API integrations for ticketing systems). **Cross-Functional Collaboration (10%):** + Partner with DT, HR, Customer Experience, Field Service, and Warranty Operations to ensure AI solutions are secure, compliant, scalable, and enhance the end-to-end service journey. + Coordinate with 3rd-party vendors and platform providers to implement and optimize technologies such as chatbots, agent-assist platforms, and knowledge tools. + Serve as the primary liaison between the Contact Center and the Digital Transformation (DT) team regarding AI. Optimize the AI platform within the contact center space while ensuring AI integrations with other systems are compliant, aligned, and informed by enterprise-wide strategy. + Ensure all AI implementations comply with DT-defined security frameworks and governance standards. **Change Management & Adoption (10%):** + Lead organizational change efforts (change management) to ensure effective rollout and adoption of digital tools across frontline agents, team leads, and supervisors. + Design training materials and workflows to support smooth integration of AI tools into the contact center ecosystem. + Showcase and measure AI maturity over time by developing dashboards and scorecards aligned to adoption, usage, and impact metrics-such as automation rate, tool engagement, and business outcome improvements. **What You'll Bring to Our Team** **Basic Qualifications:** + Technical understanding of AI and Machine Learning: While not requiring deep expertise in every technical area, a strong grasp of AI and machine learning concepts, algorithms, and their applications is crucial for informed decision-making and effective communication with technical teams. + Bachelor's or Master's degree in Business, Engineering, Computer Science, or a related field, or equivalent experience. + 10+ years of relevant business experience including experience in contact center operations or digital transformation, with a focus on automated customer support. + 3+ years leading the implementation of AI / ML solutions in customer service settings-preferably involving voice and chat automation. + Strong business acumen: Understanding the business domain, identifying opportunities for AI integration that align with business goals, and demonstrating the return on investment for AI initiatives. Solid understanding of consumer / customer care metrics, operations, and tools relevant to consumer / customer product support (including field service scheduling and warranty management). + Demonstrated success in building and leading cross-functional teams with both technical and operational responsibilities. + Familiarity / experience with scripting (Python, JavaScript) or process automation (e.g., using RPA tools). + Strategic thinker with a bias toward execution and iteration. + Strong communicator across technical and non-technical stakeholders. + Proven ability to act as a change agent-leveraging technology to drive measurable operational improvements, customer experience gains, and team enablement. + Passion for AI innovation with a track record of using automation and intelligent tools to influence business transformation. **Preferred Qualifications:** + Familiarity with contact center platforms (e.g., cloud telephony, Salesforce Service Cloud, Oracle) and chatbot frameworks. + Experience in consumer durables, home appliances, or electronics industries. + Background in remote agent workforce support, including logistics and IT coordination. + Knowledge of LLM technologies, prompt engineering, and customer service chatbot design. + Passion for empowering customers and frontline employees through intelligent tools and automation. **Working Conditions:** Standard office role. Will require occasional overtime/weekend work. **Our Culture** Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy. GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S _If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to *******************************_
    $109k-134k yearly est. 60d+ ago
  • Media Executive (Asso) -Wymt

    Gray Media

    Digital marketing manager job in Hazard, KY

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WYMT: WYMT is the CBS Affiliate and the number-one station in the scenic Appalachian Mountains of Southeastern Kentucky. This regional station is located in the small town of Hazard and has three bureaus and serves more than 25 counties. WYMT provides award-winning local news, weather, and sports coverage. WYMT.com is the region's most powerful digital platform. WYMT is involved and dedicated to the local communities we serve, participating in numerous charities and causes. A second channel, Heroes & Icons (H&I), allows WYMT to offer even more local programming, including dozens of live high school and college football and basketball games each year. The WYMT/Food City Mountain Basketball Classic has generated more than four and a half million dollars for local students and schools. WYMT has a proven record of turning out solid journalists capable of moving up in the ranks. Several anchors and producers have moved on to the Top 20 markets in the last couple of years. You can enjoy all four seasons...from snow-covered mountains in the winter to blooming dogwoods in the spring. With miles of trails and lakes, it is a popular destination for outdoor recreation, hunting, and fishing. The people of Appalachia are full of pride in their home and culture, and are some of the most welcoming you will find. We have a strong work ethic and are always willing to help our neighbors. You will certainly find a "mountain family" atmosphere at WYMT. Job Summary/Description: WYMT-TV has an exciting opportunity for a Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses. This role develops new revenue, focused on the customer's return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets. Duties/Responsibilities include (but are not limited to): • Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis. • Develop advertising solutions for new customers that deliver results to their customers. • Upsell customers by providing proof of performance and solid results. • Work target accounts in the pipeline at all times. Replenishes as these accounts emerge. • Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge. • Conduct Needs Analysis and account reviews to uncover the customer's most essential needs. • Able to demonstrate product knowledge and value to their customers. • Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel. • Effectively negotiate with customers to meet a winning return on investment. • Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections. • Create and deliver formal written and verbal presentations to clients. • Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution. • Use CRM (Matrix) tool for projections, weekly Qualifications/Requirements: • Bachelor's or equivalent combination of education and experience. • 3-5 years related experience preferred. • Excellent communication and customer service skills. • Must be knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required). • Team player who can produce quality results and work with a variety of internal and external customers. • Candidate should be creative, flexible, and able to adapt to industry change. • Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven driven. If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WYMT-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $48k-105k yearly est. 60d+ ago

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