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Digital marketing manager jobs in Lansing, MI

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  • Marketing Manager

    Aristocrat Leisure Ltd.

    Digital marketing manager job in Lansing, MI

    At Aristocrat, we're committed to enriching happiness by utilizing the power of play! As a worldwide pioneer in gaming content and technology, we continuously endeavor to stretch the boundaries of what's achievable. We are in need of an outstanding Marketing Manager to join our ambitious team and spearhead our digital marketing campaigns for the Michigan Lottery's iLottery program. This role is critical in crafting and driving our marketing strategies to ensure a flawless customer experience and top-tier program performance. In our environment, collaboration and inclusivity are at the core, nurturing a space where all team members can flourish. As a Marketing Manager, you will have a pivotal role within our organization, collaborating closely with cross-functional teams to implement and enhance marketing initiatives. If you aim to have a substantial impact and become part of a dynamic team that values innovation and excellence, this is the opportunity for you! This role is remote to start, but will transition to a hybrid schedule once our office location is established. What You'll Do * Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term. * Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts. * Research emerging acquisition channels and customer retention tactics to continuously improve program performance. * Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions. * Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management. * Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value. * Review and provide feedback on marketing content, including landing pages and social media posts. * Review and suggest improvements to customer experience and purchase flows to refine conversion and retention. * Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment. * Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization. * Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance. * Work together with the Lottery's Marketing Director and cross-departmental teams to assist in agency-wide projects. * Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives. * Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base. What We're Looking For * Bachelor's degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted. * 7+ years of experience in digital marketing, campaign management, or customer experience optimization. * 3+ years of leadership experience in guiding cross-functional marketing teams. * Strong analytical skills with the ability to measure and interpret campaign performance. * Excellent communication, teamwork, and leadership skills. * Experience managing budgets and advertising spend across multiple channels. * Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns. * Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink. * Ability to work independently and remotely while maintaining positive relationships with teams. * Proactive in staying current with digital marketing trends and evolving procedures. Company Summary Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited's (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). About Aristocrat Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play. Our Values * All about the Player * Talent Unleashed * Collective Brilliance * Good Business Good Citizen Travel Expectations Up to 25% Pay Range $102,410 - $190,190 per year Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at ************************* Additional Information This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities. Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat's gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment. At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
    $102.4k-190.2k yearly Auto-Apply 60d+ ago
  • Director, HCP Marketing Lead

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Digital marketing manager job in Lansing, MI

    The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs. The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing. **Key Responsibilities** + **HCP Marketing Strategy & Execution:** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brandobjectivesand competitive positioning. + **Omnichannel & Non-Personal Promotion (NPP):** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact. + **HCP Engagement & Field Enablement:** Develop promotional tools, messaging, and training resources to empower the field sales team andoptimize HCP engagement. + **KOL Engagement & Speaker Programs:** Partner with medical and sales teams toidentifyand engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan + **Market Insights & Competitive Intelligence:** Utilizemarket research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics. + **Brand Positioning & Messaging:** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences. + **Market Access Pull Through:** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts + **Cross-Functional Leadership:** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives. + **Performance Measurement & Optimization:** Establishand track key performance indicators (KPIs) to assess HCP marketing effectiveness andoptimizepromotional investments. + **Budget & Resource Management:** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment. **Qualifications & Key Competencies** + Bachelor's degree in Business, Marketing, or a related field; MBA preferred + 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement + Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred + Launch experience preferred + Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs + Omnichannel marketingexpertise, including digital and traditional HCP engagement tactics + Strong analytical skills, with the ability toleveragedata and insights to refine marketing execution + Demonstrated ability to plan and manage large investments and marketing budgets tooptimizeoverall ROI + Excellent collaboration and communication skills, with experience working in cross-functional teams + Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives + Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 41d ago
  • Media Executive - Wilx

    Gray Media

    Digital marketing manager job in Lansing, MI

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WILX: WILX, the highly rated NBC affiliate located in Lansing, Michigan, for more than 60 years, is on a growth trajectory. WILX currently produces 33 hours of news per week and is growing. A market leader in news, digital, and social media, WILX News 10 is home to Emmy award-winning reporters and the recipient of the Michigan Association of Broadcasters “Station of the Year” award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip “up north” for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games…Michigan has it all! Job Summary/Description: WILX Media, a Gray Media station, is looking for a high-energy, creative individual who likes working with people to seek out and develop new business. If you have experience selling business-to-business, cellular telecommunications, or presenting directly to customers, then come see how you can make a real difference, help your customers grow, and make more money for yourself at the same time! You don't need media experience, but you do need to be a fast learner, hungry for new challenges. You must be interested in new digital technology with a thirst to learn more. The right candidate will be smart, a skilled communicator, and know how to use creativity to solve problems and develop ad campaigns. You'll have training and support as you build, maintain, and grow your customer portfolio. Duties/Responsibilities include, but are not limited to: • Sell advertising to local businesses both on-air and digital • Grow and maintain a full customer portfolio • Develop new business • Develop ad campaigns Qualifications/Requirements: • Excellent writing and communication skills. • Ability to work independently and manage your time effectively. • Ability to use creativity to solve problems. • Ability to develop campaigns and motivate others. • A real desire to understand your clients and their businesses. • A thirst for ongoing learning: advertising, marketing, television, digital. • Must meet the Gray Media driving requirements and have a valid driver's license. If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WILX-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $63k-133k yearly est. 60d+ ago
  • Growth & Lifecycle Marketing Manager

    Datavant

    Digital marketing manager job in Lansing, MI

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $96k-120k yearly 8d ago
  • " Social Media Marketing Manager"

    MSP Test 5

    Digital marketing manager job in Lansing, MI

    " "'") "'","'") "'","'") "-","'") "• ","-") chr(150),"-") chr(151),"-") chr(160)," ") " ","·") " "," ") " ","…") " ","â") "•","•") " The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. This person will: Manage social media marketing campaigns and day-to-day activities including: Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a 'Social' way while cultivating leads and sales. Develop and expand community and/or influencer outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation.
    $51k-76k yearly est. 60d+ ago
  • Marketing Manager

    Team UIS

    Digital marketing manager job in Dexter, MI

    Join one of the nation's Best and Brightest Award-winning companies! If you're ready to be part of a winning team, we have exciting opportunities waiting for you. Make the change you've been looking for and experience the Team UIS difference. You're the best and brightest, and we want you on our team! Are you ready to take your career to the next level in the world of electrical maintenance and acceptance testing? Team UIS offers an exceptional opportunity for entrepreneurial-minded individuals. Why Join Team UIS? We prioritize our employees' well-being with competitive benefits that support your health, growth, and work-life balance: Company-Paid BCN Medical, Dental, and Vision Insurance Short-Term Disability and Life Insurance Available Career Growth and Advancement Tuition Reimbursement Health & Wellness Reimbursement 401k with generous company contribution Roles & Responsibilities: As the Marketing Manager, you will oversee the development and implementation of strategic marketing plans where you will be responsible for increasing awareness, generating leads, and fostering customer loyalty. Your responsibilities will include: Content & Campaigns: Develop company-wide content (blogs, white papers, case studies) and manage email campaigns-design, deploy, and track performance metrics (clicks, opens, bounce rates, conversions). Lead Generation & CRM: Source leads via trade show lists, Egrabber, and SalesNavigator. Align sales and marketing efforts by optimizing inbound prospect tracking (website, phone, referrals). Advertising & Promotion: Coordinate print, digital, and Google ads. Design and manage promotional materials and branded items. Social Media & SEO: Create, plan and schedule posts for LinkedIn and Facebook. Optimize website SEO and monitor analytics via Google tools and WordPress. Performance & Engagement: Track marketing spend and performance. Conduct NPS surveys and manage loyalty gifting programs. Event & Membership Coordination: Organize trade show logistics, speaking opportunities, and travel. Maintain membership and association records. Multimedia & Collateral: Oversee photography and video production for marketing assets. Create and distribute annual calendars. AI Integration: Explore and implement new opportunities to incorporate AI into the marketing strategy. Performing other duties as needed to contribute to the overall success of Team UIS Qualifications, Experience and Education Requirements To be successful in this role, you should have the following qualifications and skills: Bachelor's in Marketing, Advertising, or related field 5+ years of leading strategic B2B marketing efforts within a service-based company. Versatile background in design, content writing, lead generation, and relationship building. Proficiency with the following programs: Microsoft 365, Canva, HubSpot, Google Analytics, ClickUp, Lumen5 Excellent communication skills, organizational ability, and attention to detail. Demonstrated ability to multitask and manage multiple deadlines. Strong project management skills Must be authorized to work in the United States About Team UIS: We are Field Service Leaders. Our field people are selected among the brightest Electricians, then trained and tooled to think like Engineers and execute like Professional Technicians. Our staff are selected and kept because they consistently demonstrate our core values. They are honest, trustworthy, make safety priority one, they consistently show a mission-to-serve no matter what the time is, they are committed to on-going learning an essential trait in this complex electrical world, they are professional in the way they approach their work and relate with people and finally, they have a strong desire to share their knowledge thus raise the skills of the people around them. Team UIS has been named one of the Best and Brightest Companies to work for in the Nation. This award recognizes companies that prioritize employee satisfaction, engagement, and well-being. At Team UIS we are committed to creating a positive and supportive workplace culture where our team members can continue to grow. Join Team UIS today. Team UIS is an equal opportunity employer.
    $80k-121k yearly est. 60d+ ago
  • Marketing Project Manager

    Common Sail Investment Group 4.0company rating

    Digital marketing manager job in Brighton, MI

    Common Sail Investment Group Marketing Project Manager * Project management experience within a marketing environment is required Marketing agency experience preferred - seeking candidates with 35 years of related experience * Job Type: Full Time (Hybrid) Benefits: * Medical, Dental, Vision, 401k * Generous PTO * Wellness Incentives * Cell Phone Reimbursement About the Role Were looking for a Marketing Project Manager to help bring creative ideas to life by managing the execution of marketing campaigns and deliverables. Youll collaborate with Marketing Leaders, Creative, and Operations teams to ensure every project runs smoothly from kickoff through launch with clear communication, on-time delivery, and high-quality results. If youre highly organized, proactive, and passionate about supporting creative work that drives results, this is a great opportunity to grow your project management skills within a dynamic marketing environment. What Youll Do * Partner with marketing peers across varies disciplines to plan, initiate, and manage marketing projects. * Create and track project timelines and milestones using internal project management software. * Coordinate with creative, production, and digital teams to ensure deliverables meet expectations. * Manage internal workflows, deadlines, and project communication. * Support budget tracking, vendor coordination, and invoice processing. * Uphold quality assurance standards before any project launch. * Attend and contribute to team meetings to support project alignment and collaboration. What Were Looking For * Bachelors degree in Marketing, Communications, or a related field preferred. * 3-5 years of experience in marketing, project coordination, or operations. * Strong organizational and time management skills; able to manage multiple projects at once. * Excellent communicator and collaborator with a keen eye for detail. * Familiarity with project management tools (e.g., Monday.com, Smartsheet, SharePoint). * Enthusiastic, team-oriented, and eager to learn and grow. Success in This Role Looks Like * Consistently meeting project deadlines. * Maintaining high standards for quality and accuracy. * Communicating effectively with both internal teams and clients. * Contributing to process improvements and operational efficiency. General Working Conditions: * This position entails standing for long periods of time. While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk, and use hands to handle keyboard, telephone, paper, files, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens. The employee will occasionally lift and/or move up to 25 pounds. The work environment requires appropriate interaction with others. The noise level in the work environment is moderate. Travel to different locations may be required. #CSALL
    $64k-97k yearly est. 43d ago
  • Senior Growth Marketing Manager - Campaign Analytics

    Lumen 3.4company rating

    Digital marketing manager job in Lansing, MI

    Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. **The Role** The Senior Growth Marketing Manager - Campaign Analytics is a strategic leader within the Campaigns & Analytics organization, responsible for driving data-informed marketing strategies that accelerate growth and optimize performance. This role goes beyond reporting-it shapes the future of marketing effectiveness by delivering actionable insights, influencing decision-making, and championing a culture of data-driven excellence. The ideal candidate combines deep analytical expertise with strategic vision, stakeholder leadership, and the ability to operationalize insights at scale. This is a high-impact role requiring advanced analytical acumen, thought leadership, and cross-functional collaboration to deliver measurable business outcomes and influence executive-level decisions. **The Main Responsibilities** + Strategic Insight Leadership: Translate complex data into strategic recommendations that inform marketing investment decisions, campaign design, and go-to-market strategies. + Performance Optimization: Develop and implement frameworks for continuous campaign improvement, leveraging predictive modeling and advanced analytics to maximize ROI and pipeline contribution. + Executive Reporting & Storytelling: Create compelling narratives for senior leadership, synthesizing data into clear, actionable insights that influence strategic priorities. + Analytics Innovation: Identify and deploy advanced analytical techniques (e.g., attribution modeling, propensity scoring, segmentation) to uncover growth opportunities. + Lead the measurement and analysis of digital channels (web, email, paid media, social) to understand user behavior, engagement, and conversion paths. + Implement and optimize digital analytics frameworks (e.g., Adobe Analytics) to track KPIs across the full funnel. + Partner with Marketing Operations and web teams to leverage behavioral data for site optimization and personalization strategies. + Cross-Functional Influence: Partner with Marketing, Sales, Finance, and Product teams to align analytics with business objectives and ensure insights drive integrated planning. + Technology Enablement: Evaluate and optimize the use of analytics tools (Salesforce, Power BI, Adobe Analytics, Marketo) to enhance reporting automation and scalability. + Market & Competitive Intelligence: Incorporate external benchmarks and competitive insights into performance analysis to contextualize results and identify whitespace opportunities. + Innovation & Experimentation: Lead A/B testing and experimental design initiatives to validate hypotheses and inform future campaign strategies. **What We Look For in a Candidate** + 10+ years of experience in marketing analytics, growth marketing, or sales operations, with a proven track record of influencing strategic decisions. + Bachelor's degree in Marketing, Business, Analytics, or related field (Master's preferred). + Deep expertise in digital analytics platforms (Adobe Analytics) and tag management systems; experience with multi-touch attribution and web optimization tools is highly desirable. + Proficiency in Salesforce, Marketo, Power BI, and advanced Excel. + Expertise in advanced statistical methods, predictive modeling, and marketing attribution. + Strong business acumen with the ability to connect analytics to revenue impact and growth strategies. + Exceptional communication and executive presentation skills; able to simplify complex data for senior stakeholders. + Demonstrated leadership in cross-functional environments and ability to drive change through influence. + Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced environment. **Compensation** This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $129,639 - $172,852 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $136,121 - $181,494 in these states: CO HI MI MN NC NH NV OR RI $142,603 - $190,137 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits (**************************************************** Bonus Structure \#LI-Remote #LI-MK1 Requisition #: 340527 **Background Screening** If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (************************************* . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. **Equal Employment Opportunities** We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. **Disclaimer** The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
    $142.6k-190.1k yearly 34d ago
  • Brand Manager - Entry Level

    White Water Marketing

    Digital marketing manager job in Lansing, MI

    White Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the workplace. Our culture promotes both professional and personal growth, based on principles of trust, respect, and challenges. Job Description We are hiring for a Brand Manager for one of the leading Brand Management firms in the Lansing area. As we believe in only promoting from within this is an entry level which will be trained into a management position. MAJOR RESPONSIBILITY AREAS Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights. Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc. Overseeing the sales pipeline, meeting and over achieving sales expectations Provide product/service support in order to establish proper channels of information and communication. Responsible for branding, advertising, promotional materials, and company events Work with management on projects dealing with media relations, business communications, success stories To make it simple; this person will be managing sales on behalf of our clients within the retail revenue stream. You will be working directly under upper level management, and will have the opportunity to help over see and manage a sales team. We focus on brand management and exceeding sales goals of our clientele. CORE COMPETENCIES: These are personal traits that will best help the associate to successfully perform the essential functions of the job. Judgement and Decision Making Integrity Initiative Leadership Achievement/Effort Dependability Social Orientation Attention to Detail Positive Attitude Job Requirements Bachelor's degree in Sales/Marketing, Communications, Business or related field preferred Minimum (0) zero to (5) five years of relevant experience in marketing management with proven success, however we offer paid training Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure. PURPOSE: Marketing, Brand Management, & Sales - Paid Training - Travel Opportunities - Management Additional Information All your information will be kept confidential according to EEO guidelines.
    $84k-118k yearly est. 13h ago
  • Director of PMO/CMO

    Niowave 3.5company rating

    Digital marketing manager job in Lansing, MI

    Director of PMO/CMO Who we are… We are a team of scientists, engineers, technicians, and innovators dedicated to changing the world by developing medical isotopes to treat and eradicate cancer. We believe in building an environment where collaboration, curiosity, and camaraderie thrive. We also enjoy darts, cornhole, ping-pong, chili cook-offs, and other fun events that makes our company a community where we make a life, not just a living. Who you are… You are an open minded, committed team player and wholeheartedly embrace leadership as a choice, a responsibility, and a remarkable privilege to positively impact the lives of others. You are a strategic, forward-thinking leader who excels at bringing clarity, structure, and momentum to complex, multi-stakeholder initiatives. You are passionate about building and maturing organizational capabilities in project management and change management, and you thrive in environments where transformation and growth are constant. You are equally comfortable setting vision and rolling up your sleeves. You are committed to enabling teams with the tools, processes, and guidance they need to succeed, and you excel at aligning initiatives with organizational strategy. Above all, you are a trusted advisor and strong communicator who inspires confidence, builds high-performing teams, and ensures that change is not only implemented, but adopted and sustained. What you can expect to work on… The Director of the Project Management and Change Management Office is a key strategic leader responsible for driving execution excellence across the organization. In this role, you will oversee the planning, delivery, and governance of major initiatives while ensuring the business has the structure, processes, and support needed to navigate change effectively. You will build and mature the PMO/CMO function, lead a high-performing team of project and change management professionals, and serve as a trusted advisor to senior leaders. Lead the strategy, development, and continuous improvement of the Project Management and Change Management Office Establish and maintain enterprise standards, methodologies, and governance frameworks Oversee a portfolio of strategic initiatives, ensuring outcomes are delivered on time, within scope, and aligned with organizational goals Mentor and develop a team of project managers, change managers, and analysts Partner with senior leaders to prioritize initiatives and ensure resource alignment Drive adoption of consistent project and change management practices across the organization Assess organizational readiness, identify risks, and implement mitigation and change strategies What you need to succeed… Bachelor's degree in Engineering, Business Administration, Organizational Leadership or related field Embraces and models the Niowave Core Values of Teamwork, Courage, Integrity, and Upright Zeal Understands how to integrate into a new team/organization - appreciates the history of current state, know how and when to make suggestions, as well as using just the right pace to reach the improved future state Understands your own communication and learning styles, can assess others' styles, and is able to find the right path to best connect with colleagues 12+ years of experience in progressive roles in project management, change management, or related leadership roles 10+ years' experience managing and leading day-to-day activities of engineers and designers, providing mentoring, and career development coaching Proven success leading enterprise-wide initiatives and transformation efforts Experience implementing and scaling PMO and/or CMO practices. Strong understanding of project delivery frameworks (e.g., PMI, Agile, hybrid) and change management methodologies (e.g., Prosci). Exceptional communication, relationship-building, and influence skills Demonstrated ability to think strategically while managing operational details Experience developing high-performing teams and fostering professional growth Strong analytical, problem-solving, and decision-making capabilities Hands-on experience utilizing lean manufacturing principles for continuous process improvements (Six Sigma, Lean Manufacturing, 5S) Knowledge of cGMP regulations Great to have… Masters degree in Engineering, Business Administration, Organizational Leadership or related field Experience pharmaceutical industry Certification in Project Management (PMP, PMI-ACP, PMI-RMP, SAFe, CSM) Certified Change Management Professional (CCMP) or Prosci Change Practitioner certification Process improvement certification (Lean, Six Sigma) Please provide a cover letter specifically describing the nature of your technical expertise and leadership experience.
    $121k-218k yearly est. 20d ago
  • Product Marketing Manager - Prescription Payer Management

    Meta 4.8company rating

    Digital marketing manager job in Lansing, MI

    We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels. **Required Skills:** Product Marketing Manager - Prescription Payer Management Responsibilities: 1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business 2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits 3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions 4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit 5. Create go-to-market (GTM) strategy to drive product adoption & engagement 6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels 7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets 8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance **Minimum Qualifications:** Minimum Qualifications: 9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields 10. In-depth knowledge of vision insurance across multiple providers 11. Experience with insurance formulary management and provider network strategies 12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies 13. Experience analyzing data and translating to insights that support product development and go-to-market strategies 14. Experience leading implementation of complex product or service offerings 15. Experience working with technical partners to translate between technical and consumer languages 16. Experience collaborating with external vendors and partners 17. Bachelor's degree **Preferred Qualifications:** Preferred Qualifications: 18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often 19. Interest and understanding of Virtual and Mixed Reality 20. MS/MBA degree **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
    $158k-223k yearly 60d+ ago
  • Corporate Marketing Manager

    Fessler & Bowman

    Digital marketing manager job in Holly, MI

    Fessler & Bowman is a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by Engineering News-Record as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people - whose dedication and expertise set the company apart. Our Culture & Philosophy: Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby. Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers. * Open & Constructive * Take Pride in Our Product * Relentless Commitment * Care About Our Customers * Team Success Summary: The Corporate Marketing Manager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the company's identity across all platforms. This role plays a key part in telling the Fessler & Bowman story-communicating who we are and what we do-through a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the company's brand presence. Working closely with Business Development and Estimating, the Corporate Marketing Manager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization. Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position. Five Key Roles of the Corporate Marketing Manager: Proposal Development & Support * Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the company's strengths and strategic positioning. Persuasive Copywriting & Brand Storytelling * Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners. Marketing Collateral Creation & Maintenance * Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity. Digital Marketing & Analytics * Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook. Team Leadership & Mentorship * Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight. Essential Duties & Responsibilities: * Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets. * Coordinate and execute professional photography for projects and team members. * Maintain and organize brand assets, templates, and digital libraries. * Collaborate with internal departments to gather content and ensure alignment with company goals. * Monitor industry trends and competitor marketing to inform strategy. * Ensure all marketing deliverables meet deadlines and quality standards. * Support internal communications and employee engagement initiatives as needed. * Communicating and upholding the Company's commitment to Integrity and Code of Ethics. * Other relevant tasks as assigned Education, Experience & Qualifications: * Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred. * 5+ years of experience in marketing, communications, graphic design, or related field. * Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment. * Excellent communication and interpersonal skills, with a focus on collaboration. * Creative problem solver with attention to detail and a passion for creating positive employee experiences. Travel: Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable. Work Environment: As a Marketing Manager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings. Benefits: Fessler & Bowman is proud to provide eligible Team Members with the following benefits: * Medical, dental and vision insurance * 401k with company contributions * Paid Holidays and Paid Time Off Recruitment Process: The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test. Fessler & Bowman is an Equal Opportunity Employer
    $76k-119k yearly est. 42d ago
  • Sr. Manager, Medical Distribution Account Marketing

    Cardinal Health 4.4company rating

    Digital marketing manager job in Lansing, MI

    **What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution. **_Job Summary_** The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability. **_Responsibilities_** Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following: Financials and Performance Metrics: + Leverage data to understand channel performance and program effectiveness and support decision-making. + Monitor product performance metrics and customer satisfaction. + Prepare reports and presentations on product performance and market insights for stakeholders. Marketing tools and GTM Strategies: + Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments + Sales enablement support to accelerate industry growth + Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success. + Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy + Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy + Ensure that marketing strategies are effectively executed at the channel level + Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis: + Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement + Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD **Qualifications** + 8-12 years of experience, preferred + Bachelor's degree in related field, or equivalent work experience, preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to) + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to influence cross-functional teams without formal authority + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Must be able to travel up to 25% of the time, including some nights and weekends. **What is expected of you and others at this level** + Manages department operations and supervises professional employees, front line supervisors and/or business support staff + Participates in the development of policies and procedures to achieve specific goals + Ensures employees operate within guidelines + Decisions have a short term impact on work processes, outcomes and customers + Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management + Interactions normally involve resolution of issues related to operations and/or projects + Gains consensus from various parties involved **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 7d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Digital marketing manager job in Lansing, MI

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 2d ago
  • Product Marketing Manager, Real-World Data (RWD)

    Norstella

    Digital marketing manager job in Lansing, MI

    Company: Norstella Employment Type: Full Time **Description** At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker-and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle -and get the right treatments to the right patients at the right time. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients: - Citeline - accelerate the drug development cycle - Evaluate - bring the right drugs to market - MMIT - identify barrier to patient access - Panalgo - turn data into insight faster - The Dedham Group - think strategically for specialty therapeutics By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India. **The Role: Product Marketing Manager, Real-World Data (RWD)** The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You'll shape and execute GTM for Norstella's RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue **Responsibilities:** - Positioning & Messaging: Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers. - Go-to-Market: Build and run launch plans (tiers, milestones, pricing/packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs. - Market Intelligence: Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations. - Pipeline Enablement: Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales/CS through trainings and talk tracks. - Demand Support: Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics. **Qualifications:** - Bachelor's in Business, Marketing, or a life sciences field. - 3-5 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR/EHR, Rx, hub/specialty pharmacy) strongly preferred. - Proven ability to turn technical concepts into compelling, concise messaging and content. - Executive-ready communicator; excellent writing and PowerPoint. - Comfortable in fast-moving, cross-functional environments; bias to action. - Pragmatic Institute or PMA certification a plus **Location: United States** **Our Guiding Principles for success at Norstella:** 01: Bold, Passionate, and Mission-First 02: Integrity, Truth, and Reality 03: Kindness, Empathy, and Grace 04: Resilience, Mettle, and Perseverance 05: Humility, Gratitude, and Learning **Benefits:** - Medical and Prescription Drug Benefits - Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) - Dental & Vision Benefits - Basic Life and AD&D Benefits - 401k Retirement Plan with Company Match - Company Paid Short & Long-Term Disability - Paid Parental Leave - Paid Time Off & Company Holidays _The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus._ _Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law._ _Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you._ _All legitimate roles with Norstella will be posted on Norstella's job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:_ _[email protected]_ _._ Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
    $120k-140k yearly 56d ago
  • Johnny's Market Manager in Training - Jackson, MI

    Walters-Dimmick Petroleum 4.2company rating

    Digital marketing manager job in Jackson, MI

    As Store Manager in Training, you'll lead the way in helping your location live up to the Johnny's name. Morning, noon, and night, you'll keep your store running smoothly, doing whatever it takes to deliver friendly, efficient service and a clean, well-stocked facility while under the supervision of a trained and tenured store manager. Johnny's relies on you to stay calm under pressure, solve problems, and create a workplace where every teammate and customer feels welcome and valued. What You'll Do (once training is completed): Set the bar for your store's customer service, helping your team treat every Johnny's customer with the friendly, polite, and efficient service they deserve. Provide guidance to keep your team and your store looking their best. Handle HR duties including staffing, training, scheduling, and supervising your team, while following Johnny's HR policies and all applicable employment laws. Follow Johnny's goals to maximize your store's sales while controlling operating expenses. Partner with our suppliers and other vendors in a professional way. Address any complaints promptly and politely to keep Johnny's customers happy. Stay up on your store's bookwork and related tasks, sharing documents with Johnny's home office. Work with the Area Manager and Food Service Manager to follow Johnny's policies and procedures. What You'll Need Strong communication skills to interact with employees, customers, supervisors, and vendors in a friendly way. Ability to pay close attention to detail, adapt well to change, and multi-task every day. A valid driver's license and a personal vehicle to perform work-related activities. A college degree or similar experience, a minimum of two years in retail/restaurants, and some experience supervising and training staff. Basic computer and software skills (Microsoft Word, Excel, and email). A willingness to work any area of the store when needed and operate a computerized register. Ability to bend, stand, walk, lift up to 50 lbs., and frequently carry up to 10 lbs. Benefits It feels good to work at a company that cares about its customers and its community. We're always looking for ways to take good care of each other, and that goes for your benefits, too. As a full-time Johnny's employee, you can look forward to: Competitive pay: work your way up and earn raises on an annual basis, earn cash for referrals! Medical, dental, and vision insurance (after 60 days) Flex spending account (after 60 days) $10,000 life insurance and accidental death & dismemberment insurance (after 60 days) LifeWorks employee assistance program (after 60 days) 401K with company match (age 18+, after 6 months of service) Up to 80 hours paid time off (after 90 days) and 6 paid holidays per year Get to Know Johnny's You can feel good about working for Johnny's. Our family-owned, Michigan-based chain of convenience stores can now be found at more than 60 Shell gas stations across Michigan and Northern Indiana, giving people a fun, friendly place to find a great cup of coffee, yummy snacks for the road, and home and car necessities. Wherever we go, we work hard to be a bright spot in the community, doing our best to Be More, Be Good, and Be Neighborly. Come join our team!
    $71k-120k yearly est. 60d+ ago
  • Corporate Marketing Manager

    Fessler & Bowman Inc.

    Digital marketing manager job in Holly, MI

    About Fessler & Bowman: Fessler & Bowman is a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by Engineering News-Record as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people - whose dedication and expertise set the company apart. Our Culture & Philosophy: Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby. Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers. Open & Constructive Take Pride in Our Product Relentless Commitment Care About Our Customers Team Success Summary: The Corporate Marketing Manager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the company's identity across all platforms. This role plays a key part in telling the Fessler & Bowman story-communicating who we are and what we do-through a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the company's brand presence. Working closely with Business Development and Estimating, the Corporate Marketing Manager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization. Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position. Five Key Roles of the Corporate Marketing Manager: Proposal Development & Support Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the company's strengths and strategic positioning. Persuasive Copywriting & Brand Storytelling Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners. Marketing Collateral Creation & Maintenance Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity. Digital Marketing & Analytics Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook. Team Leadership & Mentorship Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight. Essential Duties & Responsibilities: Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets. Coordinate and execute professional photography for projects and team members. Maintain and organize brand assets, templates, and digital libraries. Collaborate with internal departments to gather content and ensure alignment with company goals. Monitor industry trends and competitor marketing to inform strategy. Ensure all marketing deliverables meet deadlines and quality standards. Support internal communications and employee engagement initiatives as needed. Communicating and upholding the Company's commitment to Integrity and Code of Ethics. Other relevant tasks as assigned Education, Experience & Qualifications: Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred. 5+ years of experience in marketing, communications, graphic design, or related field. Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment. Excellent communication and interpersonal skills, with a focus on collaboration. Creative problem solver with attention to detail and a passion for creating positive employee experiences. Travel: Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable. Work Environment: As a Marketing Manager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings. Benefits: Fessler & Bowman is proud to provide eligible Team Members with the following benefits: Medical, dental and vision insurance 401k with company contributions Paid Holidays and Paid Time Off Recruitment Process: The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test. Fessler & Bowman is an Equal Opportunity Employer
    $76k-119k yearly est. 41d ago
  • Senior Product Marketing Manager

    Datavant

    Digital marketing manager job in Lansing, MI

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** The Senior Product Marketing Manager is responsible for defining the story of our products. What we build, why it matters, and how it drives impact for our customers. This person will translate product strategy into compelling narratives, enable our commercial teams, and partner with Growth and Demand Gen to activate campaigns that drive adoption and pipeline. **Key Responsibilities** + **Positioning & Messaging:** Craft differentiated messaging and positioning for core products and solutions; own the "master story" and ensure consistency across channels. **GTM & Launch Strategy:** Lead product launches and go-to-market planning; align cross-functionally with Product, Sales, and Marketing. + **Sales Enablement:** Develop battlecards, talk tracks, competitive briefs, and onboarding materials to arm Sales and Customer teams with clear, confident messaging. + **Content Ownership:** Oversee high-impact content, including white papers, case studies, solution overviews, and thought leadership pieces. **Campaign Partnership:** Co-develop campaign messaging and content with Growth & Demand Gen, ensuring alignment between product strategy and execution. **Market & Competitive Intelligence:** Maintain ongoing insight into market trends, customer needs, and competitor positioning to inform strategy. + **Customer Advisory Board (CAB) Content:** Partner with the CX team on customer storytelling, narrative development, and event messaging. **What You Bring** + 6-8 years of product or solutions marketing experience in B2B SaaS, health tech, or data-driven industries. + Demonstrated ability to craft compelling, differentiated messaging and translate technical concepts into business value. + Strong collaboration skills; proven track record of partnering with Product, Sales, and Demand Gen teams. + Excellent storytelling and writing abilities; comfortable developing and presenting content to executive audiences. + Strategic thinker who is also hands-on; able to own both planning and execution. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $128,000-$160,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $128k-160k yearly 8d ago
  • Johnny's Market Manager in Training - Nashville, MI

    Walters-Dimmick Petroleum, Inc. 4.2company rating

    Digital marketing manager job in Nashville, MI

    Job Description As Store Manager in Training, you'll lead the way in helping your location live up to the Johnny's name. Morning, noon, and night, you'll keep your store running smoothly, doing whatever it takes to deliver friendly, efficient service and a clean, well-stocked facility while under the supervision of a trained and tenured store manager. Johnny's relies on you to stay calm under pressure, solve problems, and create a workplace where every teammate and customer feels welcome and valued. What You'll Do (once training is completed): Set the bar for your store's customer service, helping your team treat every Johnny's customer with the friendly, polite, and efficient service they deserve. Provide guidance to keep your team and your store looking their best. Handle HR duties including staffing, training, scheduling, and supervising your team, while following Johnny's HR policies and all applicable employment laws. Follow Johnny's goals to maximize your store's sales while controlling operating expenses. Partner with our suppliers and other vendors in a professional way. Address any complaints promptly and politely to keep Johnny's customers happy. Stay up on your store's bookwork and related tasks, sharing documents with Johnny's home office. Work with the Area Manager and Food Service Manager to follow Johnny's policies and procedures. What You'll Need Strong communication skills to interact with employees, customers, supervisors, and vendors in a friendly way. Ability to pay close attention to detail, adapt well to change, and multi-task every day. A valid driver's license and a personal vehicle to perform work-related activities. A college degree or similar experience, a minimum of two years in retail/restaurants, and some experience supervising and training staff. Basic computer and software skills (Microsoft Word, Excel, and email). A willingness to work any area of the store when needed and operate a computerized register. Ability to bend, stand, walk, lift up to 50 lbs., and frequently carry up to 10 lbs. Benefits It feels good to work at a company that cares about its customers and its community. We're always looking for ways to take good care of each other, and that goes for your benefits, too. As a full-time Johnny's employee, you can look forward to: Competitive pay: work your way up and earn raises on an annual basis, earn cash for referrals! Medical, dental, and vision insurance (after 60 days) Flex spending account (after 60 days) $10,000 life insurance and accidental death & dismemberment insurance (after 60 days) LifeWorks employee assistance program (after 60 days) 401K with company match (age 18+, after 6 months of service) Up to 80 hours (after 90 days) and 6 paid holidays per year Get to Know Johnny's You can feel good about working for Johnny's. Our family-owned, Michigan-based chain of convenience stores can now be found at more than 60 Shell gas stations across Michigan and Northern Indiana, giving people a fun, friendly place to find a great cup of coffee, yummy snacks for the road, and home and car necessities. Wherever we go, we work hard to be a bright spot in the community, doing our best to Be More, Be Good, and Be Neighborly. Come join our team!
    $70k-119k yearly est. 29d ago
  • Corporate Marketing Manager

    Fessler & Bowman Inc.

    Digital marketing manager job in Holly, MI

    Job DescriptionSalary: About Fessler & Bowman: Fessler & Bowmanis a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by Engineering News-Record as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people whose dedication and expertise set the company apart. Our Culture & Philosophy: Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby.Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers. Open & Constructive Take Pride in Our Product Relentless Commitment Care About Our Customers Team Success Summary: The Corporate Marketing Manager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the companys identity across all platforms. This role plays a key part in telling the Fessler & Bowman storycommunicating who we are and what we dothrough a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the companys brand presence. Working closely with Business Development and Estimating, the Corporate Marketing Manager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization. Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position. Five Key Roles of the Corporate Marketing Manager: Proposal Development & Support Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the companys strengths and strategic positioning. Persuasive Copywriting & Brand Storytelling Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners. Marketing Collateral Creation & Maintenance Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity. Digital Marketing & Analytics Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook. Team Leadership & Mentorship Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight. Essential Duties & Responsibilities: Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets. Coordinate and execute professional photography for projects and team members. Maintain and organize brand assets, templates, and digital libraries. Collaborate with internal departments to gather content and ensure alignment with company goals. Monitor industry trends and competitor marketing to inform strategy. Ensure all marketing deliverables meet deadlines and quality standards. Support internal communications and employee engagement initiatives as needed. Communicating and upholding the Companys commitment to Integrity and Code of Ethics. Other relevant tasks as assigned Education, Experience & Qualifications: Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred. 5+ years of experience in marketing, communications, graphic design, or related field. Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment. Excellent communication and interpersonal skills, with a focus on collaboration. Creative problem solver with attention to detail and a passion for creating positive employee experiences. Travel: Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable. Work Environment: As a Marketing Manager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings. Benefits: Fessler & Bowman is proud to provide eligible Team Members with the following benefits: Medical, dental and vision insurance 401k with company contributions Paid Holidays and Paid Time Off Recruitment Process: The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test. Fessler & Bowman is an Equal Opportunity Employer
    $76k-119k yearly est. 13d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Lansing, MI?

The average digital marketing manager in Lansing, MI earns between $75,000 and $154,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Lansing, MI

$108,000
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