Digital marketing manager jobs in Lansing, MI - 136 jobs
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Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing manager job in Battle Creek, MI
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$45k-64k yearly est. 1d ago
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Marketing Manager
Aristocrat Leisure Ltd.
Digital marketing manager job in Lansing, MI
At Aristocrat, we're committed to enriching happiness by utilizing the power of play! As a worldwide pioneer in gaming content and technology, we continuously endeavor to stretch the boundaries of what's achievable. We are in need of an outstanding MarketingManager to join our ambitious team and spearhead our digitalmarketing campaigns for the Michigan Lottery's iLottery program. This role is critical in crafting and driving our marketing strategies to ensure a flawless customer experience and top-tier program performance.
In our environment, collaboration and inclusivity are at the core, nurturing a space where all team members can flourish. As a MarketingManager, you will have a pivotal role within our organization, collaborating closely with cross-functional teams to implement and enhance marketing initiatives. If you aim to have a substantial impact and become part of a dynamic team that values innovation and excellence, this is the opportunity for you!
This role is remote to start, but will transition to a hybrid schedule once our office location is established.
What You'll Do
* Craft and roll out digitalmarketing strategies for the iLottery program's objectives and indicators, both short- and long-term.
* Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts.
* Research emerging acquisition channels and customer retention tactics to continuously improve program performance.
* Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions.
* Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management.
* Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value.
* Review and provide feedback on marketing content, including landing pages and social media posts.
* Review and suggest improvements to customer experience and purchase flows to refine conversion and retention.
* Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment.
* Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization.
* Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance.
* Work together with the Lottery's Marketing Director and cross-departmental teams to assist in agency-wide projects.
* Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives.
* Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base.
What We're Looking For
* Bachelor's degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted.
* 7+ years of experience in digitalmarketing, campaign management, or customer experience optimization.
* 3+ years of leadership experience in guiding cross-functional marketing teams.
* Strong analytical skills with the ability to measure and interpret campaign performance.
* Excellent communication, teamwork, and leadership skills.
* Experience managing budgets and advertising spend across multiple channels.
* Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns.
* Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink.
* Ability to work independently and remotely while maintaining positive relationships with teams.
* Proactive in staying current with digitalmarketing trends and evolving procedures.
Company Summary
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited's (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).
About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values
* All about the Player
* Talent Unleashed
* Collective Brilliance
* Good Business Good Citizen
Travel Expectations
Up to 25%
Pay Range
$102,410 - $190,190 per year
Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at *************************
Additional Information
This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.
Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat's gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
$102.4k-190.2k yearly Auto-Apply 60d+ ago
KFC Team Member
KFC 4.2
Digital marketing manager job in Albion, MI
Are you ready to take your career to the next level while savoring the delicious taste of success? Look no further than KBP Foods, where we're searching for energetic and passionate individuals to join our KFC Team as Team Members! If you have a hunger for success and a passion for serving up finger-lickin' good food, we want YOU on our team.
What's in it for you:
Paid Training
Free shift meal and an employee discount at our KFC restaurants.
Medical, Dental, Vision benefits and accrued paid time off (PTO)
Earn your GED for free, college scholarships and free online tuition.
Employee perks such as cell phone discounts; Saving Match Program, Employee Assistance Program through KBP Cares.
Career growth opportunities utilizing our training programs and coaching to learn and develop your skills.
Requirements:
What you bring to the table:
Experience is not required bonus points if you have experience with customer service, cashier, cooking, food handling, basic math, drive-thru, safety standards, and fast-food restaurants.
Must be at least sixteen (16) years old.
Availability to work a flexible schedule, including evenings, weekends, and holidays.
Ability to lift, carry, stack, push or pull heavy objects. Stand and walk constantly for entire shifts. Maneuver through compact spaces safely and operate restaurant equipment.
What KBP brings to the table:
KBP Foods, a part of KBP Brands is a leading restaurant franchise group with a clear vision: to create a great place to work, a great place to eat, and a great place to own. We're looking for dedicated individuals that align with our core values and are passionate about Diversity, Equity, Inclusion, Belonging (DEIB+), Growth Opportunities, and a Positive Culture.
Grown to over 1,000 restaurants in 20 years.
Opportunities in 32 states
Over 50% of store leadership has been promoted internally in the last year.
If you are looking to be part of an energetic, entrepreneurial company with countless opportunities for growth - personally, professionally, and financially - then a career with KBP Brands IS the right fit for you.
Additional Info:
Team Member Employees are entitled to compensation commensurate with skill and experience. The exact compensation will vary based on skills, experience, location, and other factors permitted by law and will be discussed during the hiring process. The expected starting compensation ranges for new hires in this position in various states and jurisdictions are as follows:
Salary range: $8.00 to $18.00 per hour for all other geographic areas not listed below
State of Maryland: $15.00 to $16.00 per hour
State of New York: $15.50 to $16.00 per hour
New York City: $16.50 to $17.00 per hour
Cincinnati, OH: $10.45 to $15.00 per hour
Toledo, OH: $11.00 to $14.00 per hour
$16.5-17 hourly 1d ago
Growth & Lifecycle Marketing Manager
Datavant
Digital marketing manager job in Lansing, MI
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time.
You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.
This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results.
**Key Responsibilities**
**Lifecycle & Customer Marketing**
+ Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
+ Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
+ Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
+ Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
**Growth Support & Cross-Funnel Optimization**
+ Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
+ Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
+ Test lifecycle and early-journey experiments that drive activation and product adoption.
+ Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
**Content Development**
+ Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
+ Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
+ Help scale repeatable content frameworks that support both awareness and retention efforts.
**Analytics & Optimization**
+ Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
+ Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
+ Report out on results, learnings, and recommendations for cross-functional stakeholders.
**What You Bring**
+ 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
+ Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
+ Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
+ Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
+ Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
+ Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
+ Excitement about working cross-functionally in a fast-moving environment.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$96,000-$120,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
$96k-120k yearly 43d ago
Senior Brand Marketing Manager
WK Kellogg Co 4.8
Digital marketing manager job in Battle Creek, MI
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
As a Senior Brand MarketingManager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors.
We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands.
Here's What You'll Be Doing:
* Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy.
* Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth.
* Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video).
* Partner with agencies and internal stakeholders to develop compelling brand content and activation plans
* Collaborate with sales and commercial partners to drive strong in-market execution and impact.
* Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency.
Requirements:
* Bachelor's degree in a related field is required.
* An MBA or a master's degree in marketing, business management, or a related field is preferred.
* Brand Management experience required, preferably within the CPG environment
* The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required
* Proven track record of building and executing strategic brand plans, especially in partnership with agencies.
* Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
* The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations.
Salary Range: $139,440 - $183,015
Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:
* Incentive Plan bonus eligibility
* Health, dental and vision insurance
* Savings and Investment Plan with Company match and contribution
* Paid Time Off (includes paid sick time)
* 11 Paid Holidays
* Life Insurance, AD and D Insurance and STD/LTD
* Tuition reimbursement, adoption assistance for eligible employees
* Employee recognition program
The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ******************
If we can help you with a reasonable accommodation throughout the application or hiring process, please email **************************
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
For US applicants:
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link.
Let's create gr-r-reat days,
WK Kellogg Co Recruitment
$139.4k-183k yearly 7d ago
Marketing Director
All Weather Seal of West Michigan Inc. 3.7
Digital marketing manager job in Lowell, MI
Job DescriptionDescription:Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office)
Occasional travel to Traverse City and other retail locations
Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus)
Full-Time
Company Vehicle + Gas Card
Paid Training & Ongoing Leadership Development
Medical, Dental & Vision Benefits
401(k) with Company Match
Paid Time Off
High-Energy, Leadership-Driven Team Environment
About All-Weather Seal
All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way.
As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations.
About the Role
We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketingmanagers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost.
This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance.
What You'll Do
Lead, mentor, and develop all marketingmanagers across the organization
Drive diversified, in-person lead generation strategies to consistently fill the sales schedule
Oversee marketing performance, metrics, and cost efficiency across multiple locations
Conduct regular one-on-one meetings and leadership development with marketingmanagers
Partner closely with Sales, Operations, and Executive Leadership to align goals
Maintain visibility into daily execution while setting direction for growth and improvement
Travel occasionally to support teams in Traverse City and other retail locations
What You Bring
Proven experience in in-person marketing or lead generation
Demonstrated success leading leaders and managingmarketing teams
Strong understanding of performance-based marketing environments
High character, professionalism, and people-first leadership style
Ability to lead by example and “practice what you preach”
Comfort working in an in-office, hands-on leadership role
Who Thrives in This Role
The best fit for this position is someone who is:
A confident, steady people leader
Comfortable holding teams accountable while developing talent
Strategic but still hands-on
Driven by results and continuous improvement
Energized by building strong teams and leaders
Aligned with a values-driven, family-owned company
Apply Today
If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you.
Apply today and help shape the future of marketing at All-Weather Seal of West Michigan.
Requirements:
$150k-200k yearly 29d ago
" Social Media Marketing Manager"
MSP Test 5
Digital marketing manager job in Lansing, MI
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The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
This person will:
Manage social media marketing campaigns and day-to-day activities including:
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a 'Social' way while cultivating leads and sales.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation.
$51k-76k yearly est. 60d+ ago
(Full-Time) Social Media and Content Manager
Huron-Clinton Metroparks 3.2
Digital marketing manager job in Brighton, MI
BARGAINING UNIT / LEVEL: Non-Supervisory Bargaining Unit - Level 02/04/06 SALARY RANGE: $41,870 - $74,942 annually DOQ (2026 rates) Under the direction of the Chief of Marketing and Communications, this role drives the Metroparks' social media presence with both creative vision and strategic discipline. This position identifies emerging trends, understands platform data, and translates that insight into bold, big-picture strategies that elevate our brand and reach new audiences.
In addition to leading our social media strategy, this position plays an active role in content creation -capturing compelling photography and video for use not only across our social channels but also in broader advertising initiatives. The position develops longer-form video projects for platforms such as YouTube, the Metroparks website, and commercial placements, ensuring stories are told with creativity, accuracy, and impact. Through innovative content creation, thoughtful analytics, and precise execution, the role enhances brand visibility, strengthens audience connections, engages new communities, and supports key business objectives.
SUPERVISION RECEIVED: Works under the general direction of the Chief of Marketing and Communications. Position works independently and exercises some judgment and discretion in completion of duties.
ESSENTIAL DUTIES:
Promote Metroparks brand and image
Develop and implement social media strategies to align with business goals
Create, schedule and publish engaging content across social media platforms. This includes writing, editing and proofing social media posts, reels, videos and stories, growing community engagement, and supporting social media campaigns.
Manage various social network profiles
Monitor and respond to comments, messages and mentions to foster community engagement while representing the Metroparks brand
Stay up to date with social media trends, algorithm changes and best practices
Leverage social media trends to drive results and amplify following
Manage social media tools and platforms used for scheduling, listening and analytics
Manage and optimize year-round paid social advertising campaigns across multiple platforms, primarily by coordinating with external ad placement agencies/vendors, while occasionally executing smaller campaigns internally
Create monthly analytics reports on social media marketing efforts. Monitor performance reports, analyze results, and continually refine strategy to improve campaign effectiveness and overall ROI.
Manage communication and negotiations with advertising partners, coordinating contract execution, payment processing, scheduling, and submission of ad artwork
Prepare advertising quotes, create and track purchase orders, and perform all necessary accounting procedures to support social media advertising operations
Collaborate on content creation with multiple departments and outside partners
Operate camera equipment to capture promotional photos and videos
Manage and add to promotional photo gallery
Film, edit and manage video content in coordination with multiple departments
Attend park programs, events and activities to capture, create and publish content
Maintain a high level of communication and collaboration with the Chief of Marketing and Communications
May serve on employee committees
The above is intended to describe the general nature of duties only
NON-ESSENTIAL DUTIES:
May assist with special projects.
MINIMUM QUALIFICATIONS:
Associate degree in Marketing, Communications, Journalism or related field. Applicants with 4 or more years of related service will be given credit toward meeting the minimum educational requirements and will be considered for the position.
Experience operating cameras and creating photo and video content for advertising and social media platforms
Experience developing and executing social media strategies, along with a clear understanding of how to apply these skills in this position
Experience managing social media platforms including Meta (Facebook and Instagram), X, YouTube, TikTok, and LinkedIn
Demonstrated experience in social media content and/or marketing, or an equivalent combination of education and experience that demonstrates the ability to perform the role
Strong time management and communication skills, with the ability to manage multiple deadlines and collaborate effectively across diverse teams and external partners
Detail-oriented and data-driven, with the ability to make informed decisions and monitor performance for necessary adjustments
Must maintain a valid Michigan driver's license and an acceptable driving record
Knowledge of administrative procedures, filing and record management
Ability to demonstrate strong writing skills
Ability to record and edit short-form video (both horizontal and vertical) suitable for social media use
Ability to utilize computer system to include PowerPoint, Word, Excel, iPhone, iPad, camera equipment, video editing software and social media scheduling tools
Ability to communicate effectively verbally and in writing
Ability to be organized and prioritize multiple tasks
Ability to establish and maintain positive relationships with supervisors, co-workers, and the public.
Ability to report to park locations across our five counties
May be required to adjust schedule to meet organizational needs, including special events, evenings, weekends & holidays
Ability to perform essential duties and other duties as assigned
PREFERRED QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Journalism or related field
Advanced video production skills, including recording, editing, and producing high-quality long-form content for YouTube or commercial projects
Experience with Blue Sky, Threads, and Pinterest
Experience developing social media strategies for a brand across multiple platforms
Portfolio and/or examples of social media content to demonstrate relevant experience
Experience with Adobe Creative Cloud software
TOOLS & EQUIPMENT USED: iPhone, iPad, DSLR camera, video camera, personal computer including Microsoft Teams, PowerPoint, Word, Excel, social media scheduling and reporting software, SurveyMonkey, video editing software, Canva, Adobe Creative Cloud, Meltwater media listening and social media management platform, database software applications, accounting ERP system, calculator, and copy machine.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employees is frequently required to sit, talk, hear; use hands and fingers to handle, feel, and operate objects, tools, or controls; and reach with hands and arms. The employee is occasionally required walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus
WORK ENVIRONMENT: The work environment characteristics described are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employee generally performs work within an office environment. The noise level is usually quiet. Occasionally, the employee will be required to work in outdoor environments and will be subject to weather conditions to include heat, cold, rain, and snow.
$41.9k-74.9k yearly Auto-Apply 33d ago
Marketing Manager
Team UIS
Digital marketing manager job in Dexter, MI
Join one of the nation's Best and Brightest Award-winning companies!
If
you're ready to be part of a winning team, we have exciting opportunities waiting for you. Make the change you've been looking for and experience the Team UIS difference. You're the best and brightest, and we want you on our team!
Are you ready to take your career to the next level in the world of electrical maintenance and acceptance testing?
Team UIS offers an exceptional opportunity for entrepreneurial-minded individuals.
Why Join Team UIS?
We prioritize our employees' well-being with competitive benefits that support your health, growth, and work-life balance:
Company-Paid BCN Medical, Dental, and Vision Insurance
Short-Term Disability and Life Insurance Available
Career Growth and Advancement
Tuition Reimbursement
Health & Wellness Reimbursement
401k with generous company contribution
Roles & Responsibilities:
As the MarketingManager, you will oversee the development and implementation of strategic marketing plans where you will be responsible for increasing awareness, generating leads, and fostering customer loyalty. Your responsibilities will include:
Content & Campaigns: Develop company-wide content (blogs, white papers, case studies) and manage email campaigns-design, deploy, and track performance metrics (clicks, opens, bounce rates, conversions).
Lead Generation & CRM: Source leads via trade show lists, Egrabber, and SalesNavigator. Align sales and marketing efforts by optimizing inbound prospect tracking (website, phone, referrals).
Advertising & Promotion: Coordinate print, digital, and Google ads. Design and manage promotional materials and branded items.
Social Media & SEO: Create, plan and schedule posts for LinkedIn and Facebook. Optimize website SEO and monitor analytics via Google tools and WordPress.
Performance & Engagement: Track marketing spend and performance. Conduct NPS surveys and manage loyalty gifting programs.
Event & Membership Coordination: Organize trade show logistics, speaking opportunities, and travel. Maintain membership and association records.
Multimedia & Collateral: Oversee photography and video production for marketing assets. Create and distribute annual calendars.
AI Integration: Explore and implement new opportunities to incorporate AI into the marketing strategy.
Performing other duties as needed to contribute to the overall success of Team UIS
Qualifications, Experience and Education Requirements
To be successful in this role, you should have the following qualifications and skills:
Bachelor's in Marketing, Advertising, or related field
5+ years of leading strategic B2B marketing efforts within a service-based company.
Versatile background in design, content writing, lead generation, and relationship building.
Proficiency with the following programs: Microsoft 365, Canva, HubSpot, Google Analytics, ClickUp, Lumen5
Excellent communication skills, organizational ability, and attention to detail.
Demonstrated ability to multitask and manage multiple deadlines.
Strong project management skills
Must be authorized to work in the United States
About Team UIS:
We are Field Service Leaders. Our field people are selected among the brightest Electricians, then trained and tooled to think like Engineers and execute like Professional Technicians.
Our staff are selected and kept because they consistently
demonstrate our core values. They are honest, trustworthy, make safety priority one, they consistently show a mission-to-serve no matter what the time is, they are committed to on-going learning an essential trait in this complex electrical world, they are professional in the way they approach their work and relate with people and finally, they have a strong desire to share their knowledge thus raise the skills of the people around them.
Team UIS has been named one of the
Best and Brightest Companies
to work for in the Nation. This award recognizes companies that prioritize employee satisfaction, engagement, and well-being.
At Team UIS we are committed to creating a positive and supportive workplace culture where our team members can continue to grow.
Join
Team UIS today.
Team UIS is an equal opportunity employer.
$80k-121k yearly est. Auto-Apply 28d ago
Brand Manager - Entry Level
White Water Marketing
Digital marketing manager job in Lansing, MI
White Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the workplace. Our culture promotes both professional and personal growth, based on principles of trust, respect, and challenges.
Job Description
We are hiring for a Brand Manager for one of the leading Brand Management firms in the Lansing area. As we believe in only promoting from within this is an entry level which will be trained into a management position.
MAJOR RESPONSIBILITY AREAS
Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights.
Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc.
Overseeing the sales pipeline, meeting and over achieving sales expectations
Provide product/service support in order to establish proper channels of information and communication.
Responsible for branding, advertising, promotional materials, and company events
Work with management on projects dealing with media relations, business communications, success stories
To make it simple; this person will be managing sales on behalf of our clients within the retail revenue stream. You will be working directly under upper level management, and will have the opportunity to help over see and manage a sales team. We focus on brand management and exceeding sales goals of our clientele.
CORE COMPETENCIES:
These are personal traits that will best help the associate to successfully perform the essential functions of the job.
Judgement and Decision Making
Integrity
Initiative
Leadership
Achievement/Effort
Dependability
Social Orientation
Attention to Detail
Positive Attitude
Job Requirements
Bachelor's degree in Sales/Marketing, Communications, Business or related field preferred
Minimum (0) zero to (5) five years of relevant experience in marketingmanagement with proven success, however we offer paid training
Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.
PURPOSE: Marketing, Brand Management, & Sales - Paid Training - Travel Opportunities - Management
Additional Information
All your information will be kept confidential according to EEO guidelines.
$84k-118k yearly est. 7h ago
Local Leasing and Advertising Manager - Meridian Mall
CBL & Associates Management 3.8
Digital marketing manager job in Okemos, MI
CBL Properties, one of the largest mall REITs in the United States, is in search of a Local Leasing and Advertising Manager (LLAM) for Meridian Mall in Okemos, MI. The LLAM has full responsibility for the specialty leasing and advertising financial performance and operations at assigned center(s). The role contributes to the financial success of the mall through effective leasing of temporary space to tenants. This position requires a strong understanding of sales and merchandising in order to negotiate license agreements, leases, business development, contracts and market to prospective merchants. Apply and see why CBL has earned Great Place to Work Certification™ year after year!
The LLAM role may be a training position for possible advancement to upper levels of Specialty Leasing and Advertising, Leasing and/or General Manager. Specific responsibilities include canvassing/prospecting the regional market as well as researching potential concepts to generate new leads, documenting in CRM, effectively negotiating terms of tenancy with operators, securing proper approvals and documentation, and coordinating set-up of RMU/kiosk/inline.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Leasing
Recommend and implement programs that will contribute to assigned center(s) profitability.
Identify opportunities for income enhancement and expense reduction including lease prospects, optimal mix, and related canvassing, negotiation of new and renewing license agreements/ leases with SL Home Office approval, coordination of temporary tenant program.
Assign locations for the specialty merchants, taking into account the product lines of permanent merchants. Coordinate set-up and operation of temporary tenants with operations staff at assigned center(s). Monitor and account for the maintenance and upkeep of RMU's.
Facilitate deal-making administrative responsibilities directly and with the assistance of mall General Manager/ Administrative Assistant, utilizing the company CRM process.
Partner with Leasing Manager to identify potential temporary to permanent conversion prospects in assigned center(s). Promote the identity of the Specialty Leasing and Advertising program and create awareness of other CBL properties in the region.
Develop, maintain, and strengthen collaborative relationships inside and outside the organization.
Listen actively and express self clearly in conversations and interactions with others; express self clearly in business writing to effectively reach the audience.
Remain open to different and new ways of doing things; willing to modify one's preferred way of doing things.
Adaptable to the changing nature of the business.
Business Strategy and Budgeting
Identify property objectives with team specialty/home office. Prospect for unique product lines in order to expand the merchandise mix of the center and increase revenue. Maintain organized CRM system for contacts.
Monitor visual merchandising presentations and overall operation of the Specialty Leasing and Advertising program.
Analyze financial reports and functions continuously including monitoring of collections for both temporary and permanent tenants. Coordinate with Operations Services department to assure timely payment of specialty tenant(s) rent obligations and delinquency collections.
Prepare, revise and/or review projection/ sales reports and Specialty Leasing budget. Insure Specialty Leasing and Advertising income projections per the monthly budget process are met and reconciled. Assist the team to achieve the minimum rent projections for the assigned center(s).
Develop long-range plans for the assigned center(s) accomplishment of income generating objectives.
Document Specialty Leasing program activities appropriately and include noteworthy information in mall management staff meetings bi-weekly/weekly.
Prioritize projects to meet required deadlines. Carefully manages several projects at once, focusing on the desired end-result of one's work.
Interact and collaborate as is appropriate with Leasing, General Manager, Marketing and others to ensure effective outcomes. Function as part of the leasing and management team for the assigned center(s).
Ensure that work is complete and carefully reviews the accuracy of information in work.
Other duties as assigned.
Required Qualifications
Bachelor's degree (B. A.) from four-year College or University and a minimum of one year of related experience and/or training; or equivalent combination of education and experience in Sales.
Strong written and oral communication skills.
Excellent public relations abilities.
Proficiency in computer usage, particularly MS Word, Excel and Outlook.
ICSC designations preferred, but not required.
This position requires flexibility in working hours.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
$60k-72k yearly est. 36d ago
Marketing Manager, Specialty Physician Practices
Cardinal Health 4.4
Digital marketing manager job in Lansing, MI
**What Product or Services Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
**Job summary**
Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers' needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently.
The MarketingManager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. MarketingManager, Specialty Physician Practices.
**Responsibilities**
+ With leadership and strategic oversight from the Sr. MarketingManager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share
+ Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts
+ Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns
+ Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI
+ Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events
+ Executes the promotional plan and onsite branding for hosted member events
+ Manages customer-facing e-newsletters across Rheumatology and Gastroenterology
+ Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification
+ Supports the development of sales enablement resources and promotional content aligned to the customer buying journey
+ Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts
+ Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health
**Qualifications**
+ Bachelor's degree in Marketing, Communications or related field, preferred
+ 4-8 years' experience in related field, experience in B2B healthcare is strongly preferred
+ Prior experience with downstream marketing and lead generation activities
+ Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel
+ Excellent communication, presentation and writing skills; Is highly detail oriented
+ Demonstrated time management, project management and marketing experience
+ Ability to work in a highly matrixed organization and effectively collaborate with others
+ Ability to work in a fast-paced, deadline-driven environment
+ Ability to prioritize and balance multiple initiatives at once
+ Demonstrates logical decision making and executive presence in a business environment
+ Ability to understand market trends and competitive positioning
+ Ability/willingness to travel up to 20% (domestic)
**What is expected of you and others at this level**
+ Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business.
+ Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels.
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects.
+ Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots.
+ Comfortable trying new things and uses past experiences and feedback to continuously improve future performance.
+ Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives.
+ Works independently on complex projects of large scope and may receive general guidance/oversight on new projects.
**Anticipated salary range:** $80,900 - $103,950
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 02/08/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
$80.9k-104k yearly 7d ago
Social media Manager
CPR and Aquatics
Digital marketing manager job in Michigan Center, MI
Job Brief: We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
Develop, implement and manage our social media strategy
Define most important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with latest social media best practices and technologies
Use social media marketing tools such as Buffer
Attend educational conferences
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization
Skills Required:
X years of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Critical thinker and problem-solving skills
At American Express, our culture is grounded in a 175-year legacy of innovation, shared values, and Leadership Behaviors-and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you will experience this powerful backing through holistic well-being support, a wide range of professional development opportunities, and a culture where your voice, ideas, and impact truly matter.
Here, your work shapes the future of how American Express serves and engages customers. Together, we will define what's next for the brand, the business, and the colleagues who power it.
The **Senior Manager of Customer Growth Dialogic Strategy** (Reporting, Planning & Growth Strategy) will play a pivotal role at a transformative moment for the Dialogic program. This highly visible, high-impact role is ideal for a leader who thrives in white space, enjoys solving ambiguous problems, and is motivated by the opportunity to build scalable strategy and infrastructure for long-term growth.
You will balance analytical rigor with strategic foresight, operational excellence, and cross-functional leadership. This role is critical to reimagining how we operate, optimize performance, and unlock new growth opportunities across emerging and established channels.
**Focus Areas:** **.**
**1. Dialogic Treatment Growth Strategy**
+ Lead the development of the MemVal treatment strategy, including message design, treatment evolution, and the "path to MemVal" process.
+ Chair and lead the MemVal steering committee to ensure alignment, governance, and strategic prioritization.
**2. Reporting & Forecasting**
+ Rebuild and own monthly R&O, insights, and performance reporting across chat, phone, and emerging channels.
+ Partner closely with product and cross-functional stakeholders to deliver forecasting excellence and transparent, actionable insights
**What You'll Do**
+ Lead monthly reporting and forecasting routines, ensuring the delivery of clear, actionable insights while partnering with treatment owners and product, strategy, and marketing leadership teams.
+ Strengthen collaboration frameworks with key internal partners, clarifying roles, responsibilities, and cross-team operating models.
+ Define the long-term Dialogic growth strategy, encompassing membership value messaging, treatment evolution, and exploration of new channels.
+ Build and mature channel eligibility reporting, processes, and issue-management routines to unlock growth within core operations.
+ Collaborate with customer marketing channel owners to enhance end-to-end customer experience and share best practices across the enterprise.
**Minimum Qualifications**
+ Proven experience in marketing strategy, analytics, or related strategic functions.
+ Exceptional analytical, storytelling, and insight-generation skills, with the ability to translate complex data into clear recommendations and influence decision-making.
+ Strong project management and organizational capabilities; thrives in fast-paced, evolving environments with multiple stakeholders.
+ Demonstrated success building new processes, infrastructure, or operating models from the ground up.
+ A highly collaborative, proactive mindset with a passion for innovation and shaping what's next.
**Qualifications**
Salary Range: $103,750.00 to $174,750.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
+ Competitive base salaries
+ Bonus incentives
+ 6% Company Match on retirement savings plan
+ Free financial coaching and financial well-being support
+ Comprehensive medical, dental, vision, life insurance, and disability benefits
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: ***************************
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
**Job:** Marketing
**Primary Location:** United States
**Schedule** Full-time
**Req ID:** 25023593
$103.8k-174.8k yearly 8d ago
Digital Marketing & Website Specialist
Financial Plus Credit Union 3.5
Digital marketing manager job in Flint, MI
Full-time Description
Welcome to Financial Plus Credit Union (FPCU) - 'The Place where it's Possible.'
At FPCU, we believe in the power of collaboration, embrace inclusivity as a strength, and are driven by a shared commitment to success. Our community-centered approach goes beyond financial services; it's about fostering connections and making a positive impact.
Join us, and be part of an environment that prioritizes wellness, encourages continuous learning, and opens doors to developing you into the person you want to be. Explore the opportunities that await you at FPCU - where you aren't just making a living but joining a PLACE where you can REACH your goals.
Position Summary
The DigitalMarketing & Website Specialist supports the credit union's digitalmarketing efforts with a primary focus on maintaining and optimizing the website. This role manages daily updates, ensures content accuracy, and enhances site usability and member experience. In addition, the Specialist assists with SEO/SEM campaigns, paid media, email marketing, and member journey automation to drive traffic, engagement, and growth.
Essential Functions & Primary Responsibilities
Website Ownership & Optimization
Serve as primary owner of the credit union's website, creating fresh and accurate content that is aligned with the FPCU brand, mobile-friendly, and user-focused.
Implement content updates, promotional banners, and calls-to-action to support marketing campaigns, and organizational strategy.
Monitor site performance through Google Analytics/Google Tag Manager and suggest improvements for growth, usability, and accessibility.
Collaborate with internal teams and vendors to manage website updates, integrations, and enhancements ensuring a seamless and cohesive digital presence.
DigitalMarketing & Growth Channels
Assist with execution of SEO/SEM campaigns to improve search rankings and site traffic.
Support paid media campaigns across search and display.
Oversee digitalmarketing calendars, monitor performance, and recommend adjustments (email, digital banking, retargeting, and SEM).
Monitor and support local listings across all channels including Apple, Bing, Google, Yelp, etc.
Cross-Department Marketing Channels
Serve as the point person for digitalmarketing channels that live outside the Marketing department but require regular oversight
Ensure these platforms are updated with accurate, brand-aligned content and audited regularly for consistency and compliance.
Partner with department leaders to keep messaging fresh, timely, and aligned with organizational priorities.
Requirements
Education & Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
4+ years of experience in website management with strong digitalmarketing background.
Ensures compliance with all federal and state laws and regulations, including the Bank Secrecy Act, Patriot Act, and Office of Foreign Asset Controls, and should request legal interpretation as necessary. Must ensure subordinates are also compliant with such laws and regulations.
Must be bondable.
Perform other duties as assigned.
Skills and Abilities
Proven expertise in SEO/SEM, website optimization, and digital campaign management.
Experience in Google Analytics and Google Tag Manager, ability to monitor and trouble shoot.
Strong understanding of UX/UI best practices and accessibility standards.
Ability to manage multiple projects, prioritize deadlines, and collaborate across departments.
Excellent communication, analytical, and problem-solving skills.
Presents a positive and professional image to members through effective and courteous verbal and written communications.
Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.
Ability to apply logical thinking to define problems, collect data, establish facts, and draw conclusions.
Success in this Role Looks Like
A website that is consistently updated, member-friendly, and conversion-driven.
Smooth execution of SEO, schema, and email campaigns that contribute to growth.
Clear, reliable reporting that helps the marketing team measure impact and refine strategies.
A strong supporting role in delivering engaging, conversion-focused digital experiences.
Assistance with automating member journeys that strengthen engagement, cross-sell opportunities, and satisfaction.
Physical Demands & Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Sedentary work; sitting most of the time. Exerts up to 10+ pounds of force occasionally.
The noise level in the work environment is professional and typically moderate.
This job description is not a complete statement of all duties and responsibilities for this position.
Salary Description $65,000-$75,000 Annual
$65k-75k yearly 9d ago
Global Marketing Manager - Alternative Fuels
Vontier
Digital marketing manager job in Lansing, MI
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global MarketingManager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digitalmarketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'DigitalMarketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**DigitalMarketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier DigitalMarketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in DigitalMarketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digitalmarketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
$85k-120k yearly 37d ago
Marketing Operations
Compliancy Group LLC
Digital marketing manager job in Michigan Center, MI
Job Description
Imagine being a healthcare provider whose sole mission is to focus on delivering high-quality patient outcomes, but with the knowledge that you need to constantly document your compliance with key healthcare regulations along the way. Now imagine tasking someone with a limited compliance background to manage that, with looming risks of audits, breaches and fines hanging over your practice. Compliancy Group's vision is to deliver stress-relieving, tech-enabled services and software to the healthcare community that create stronger trust between patients and providers. We're on a mission to support small and midsized medical practices as they work to comply with critical, ongoing healthcare compliance requirements.
About Compliancy Group
Compliancy Group helps healthcare organizations simplify compliance through intuitive software and expert guidance. Our platform,
The Guard
, enables covered entities and business associates to manage HIPAA, OSHA, and other compliance obligations in one place, helping them protect patients, avoid fines, and build trust.
We are seeking a Marketing Operations leader to own and help to optimize our HubSpot marketing and revenue operations infrastructure. This role will focus on auditing and improving our existing setup, solving ongoing operational challenges with creative, scalable solutions, and partnering closely with Demand Generation, Sales Ops, and Client Success to ensure clean execution, reliable reporting, and strong funnel performance as we move upmarket.
This person will act as a trusted operator and advisor, bringing clarity, rigor, and efficiency to how leads flow through the funnel and how performance is measured and reported.
Core Responsibilities
Own and optimize HubSpot Marketing & RevOps infrastructure across forms, workflows, lifecycle stages, lead routing, and integrations-ensuring data integrity, clean handoffs to BDRs, and a scalable foundation for growth.
Design, manage, and continuously improve digital execution including marketing forms, landing pages, attribution setup, and campaign tracking to ensure all inbound and outbound motions are measurable and conversion-optimized.
Build and maintain core funnel and BDR reporting (MQL → SQL → pipeline → revenue), partnering closely with Sales and BDR leadership to surface insights on lead quality, follow-up speed, conversion rates, and meeting outcomes.
Diagnose and streamline existing funnel workflows by auditing lead scoring, lifecycle logic, automation rules, and edge cases-reducing leakage, eliminating manual workarounds, and increasing confidence in reporting for leadership and the board.
Serve as an operational problem-solver, proactively identifying gaps or inefficiencies and recommending practical solutions as new go-to-market initiatives, segments, or campaigns are introduced.
Ideal Profile
Deep hands-on experience with HubSpot (Marketing Hub + Sales Hub) in a B2B SaaS environment
Experience with ZoomInfo and ChiliPiper are a plus
Strong understanding of demand gen funnels, BDR motions, and revenue attribution
Comfortable operating independently in a fractional capacity and collaborating cross-functionally
You'll help shape a modern, multi-channel organic strategy during a pivotal transformation. This is a rare opportunity for a hands-on marketer to take ownership of a high-impact growth motion, elevate a brand, and play a central role in building the category-defining platform for healthcare compliance.
Time Commitment: 10-15 hours per week
Engagement Type: Fractional / Contract
Location: Remote, USA
PLEASE READ:
Our team has recently been notified of a phishing scam targeting candidates applying for Compliancy Group's open roles, where scammers have been posing as recruiters in an effort to access candidates' personal information. Please note that any communication from our hiring teams will be sent from ********************** email address and we will only respond to applications submitted through appropriate channels.
Equal Employment Opportunity is a fundamental principle at Compliancy Group, where employment is based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.
Job Type: Full-time, Remote
$84k-131k yearly est. Easy Apply 13d ago
Senior Brand Marketing Manager
WK Kellogg Co 4.8
Digital marketing manager job in Battle Creek, MI
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
As a Senior Brand MarketingManager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors.
We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands.
**Here's What You'll Be Doing:**
+ Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy.
+ Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth.
+ Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video).
+ Partner with agencies and internal stakeholders to develop compelling brand content and activation plans
+ Collaborate with sales and commercial partners to drive strong in-market execution and impact.
+ Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency.
**Requirements:**
+ Bachelor's degree in a related field is required.
+ An MBA or a master's degree in marketing, business management, or a related field is preferred.
+ Brand Management experience required, preferably within the CPG environment
+ The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required
+ Proven track record of building and executing strategic brand plans, especially in partnership with agencies.
+ Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
+ The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations.
_Salary Range: $139,440 - $183,015_
Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
_At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially._ _Although subject to change, the below are the benefits currently offered in association with this position:_
+ _Incentive Plan bonus eligibility_
+ _Health, dental and vision insurance_
+ _Savings and Investment Plan with Company match and contribution_
+ _Paid Time Off_ ( _includes paid sick time)_
+ _11 Paid Holidays_
+ _Life Insurance, AD and D Insurance and STD/LTD_
+ _Tuition reimbursement, adoption assistance for eligible employees_
+ _Employee recognition program_
_The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions_
_Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making._
**ABOUT WK KELLOGG CO**
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes _Frosted Flakes, Rice Krispies, Froot Loops, Kashi_ , _Special K, Raisin Bran_ , _Frosted Mini Wheats_ , and _Bear Naked_ . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ***************** .
If we can help you with a reasonable accommodation throughout the application or hiring process, please email **************************
**THE FINER PRINT**
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
**_For US applicants:_**
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link (********************************************** Contents/E-Verify\_Participation\_Poster\_ES.pdf) .
Let's create gr-r-reat days,
WK Kellogg Co Recruitment
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
$139.4k-183k yearly 7d ago
(Full-Time) Social Media and Content Manager
Huron-Clinton Metroparks 3.2
Digital marketing manager job in Boston, MI
Job DescriptionBARGAINING UNIT / LEVEL: Non-Supervisory Bargaining Unit - Level 02/04/06 SALARY RANGE: $41,870 - $74,942 annually DOQ (2026 rates) Under the direction of the Chief of Marketing and Communications, this role drives the Metroparks' social media presence with both creative vision and strategic discipline. This position identifies emerging trends, understands platform data, and translates that insight into bold, big-picture strategies that elevate our brand and reach new audiences.
In addition to leading our social media strategy, this position plays an active role in content creation -capturing compelling photography and video for use not only across our social channels but also in broader advertising initiatives. The position develops longer-form video projects for platforms such as YouTube, the Metroparks website, and commercial placements, ensuring stories are told with creativity, accuracy, and impact. Through innovative content creation, thoughtful analytics, and precise execution, the role enhances brand visibility, strengthens audience connections, engages new communities, and supports key business objectives.
SUPERVISION RECEIVED: Works under the general direction of the Chief of Marketing and Communications. Position works independently and exercises some judgment and discretion in completion of duties.
ESSENTIAL DUTIES:
Promote Metroparks brand and image
Develop and implement social media strategies to align with business goals
Create, schedule and publish engaging content across social media platforms. This includes writing, editing and proofing social media posts, reels, videos and stories, growing community engagement, and supporting social media campaigns.
Manage various social network profiles
Monitor and respond to comments, messages and mentions to foster community engagement while representing the Metroparks brand
Stay up to date with social media trends, algorithm changes and best practices
Leverage social media trends to drive results and amplify following
Manage social media tools and platforms used for scheduling, listening and analytics
Manage and optimize year-round paid social advertising campaigns across multiple platforms, primarily by coordinating with external ad placement agencies/vendors, while occasionally executing smaller campaigns internally
Create monthly analytics reports on social media marketing efforts. Monitor performance reports, analyze results, and continually refine strategy to improve campaign effectiveness and overall ROI.
Manage communication and negotiations with advertising partners, coordinating contract execution, payment processing, scheduling, and submission of ad artwork
Prepare advertising quotes, create and track purchase orders, and perform all necessary accounting procedures to support social media advertising operations
Collaborate on content creation with multiple departments and outside partners
Operate camera equipment to capture promotional photos and videos
Manage and add to promotional photo gallery
Film, edit and manage video content in coordination with multiple departments
Attend park programs, events and activities to capture, create and publish content
Maintain a high level of communication and collaboration with the Chief of Marketing and Communications
May serve on employee committees
The above is intended to describe the general nature of duties only
NON-ESSENTIAL DUTIES:
May assist with special projects.
MINIMUM QUALIFICATIONS:
Associate degree in Marketing, Communications, Journalism or related field. Applicants with 4 or more years of related service will be given credit toward meeting the minimum educational requirements and will be considered for the position.
Experience operating cameras and creating photo and video content for advertising and social media platforms
Experience developing and executing social media strategies, along with a clear understanding of how to apply these skills in this position
Experience managing social media platforms including Meta (Facebook and Instagram), X, YouTube, TikTok, and LinkedIn
Demonstrated experience in social media content and/or marketing, or an equivalent combination of education and experience that demonstrates the ability to perform the role
Strong time management and communication skills, with the ability to manage multiple deadlines and collaborate effectively across diverse teams and external partners
Detail-oriented and data-driven, with the ability to make informed decisions and monitor performance for necessary adjustments
Must maintain a valid Michigan driver's license and an acceptable driving record
Knowledge of administrative procedures, filing and record management
Ability to demonstrate strong writing skills
Ability to record and edit short-form video (both horizontal and vertical) suitable for social media use
Ability to utilize computer system to include PowerPoint, Word, Excel, iPhone, iPad, camera equipment, video editing software and social media scheduling tools
Ability to communicate effectively verbally and in writing
Ability to be organized and prioritize multiple tasks
Ability to establish and maintain positive relationships with supervisors, co-workers, and the public.
Ability to report to park locations across our five counties
May be required to adjust schedule to meet organizational needs, including special events, evenings, weekends & holidays
Ability to perform essential duties and other duties as assigned
PREFERRED QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Journalism or related field
Advanced video production skills, including recording, editing, and producing high-quality long-form content for YouTube or commercial projects
Experience with Blue Sky, Threads, and Pinterest
Experience developing social media strategies for a brand across multiple platforms
Portfolio and/or examples of social media content to demonstrate relevant experience
Experience with Adobe Creative Cloud software
TOOLS & EQUIPMENT USED: iPhone, iPad, DSLR camera, video camera, personal computer including Microsoft Teams, PowerPoint, Word, Excel, social media scheduling and reporting software, SurveyMonkey, video editing software, Canva, Adobe Creative Cloud, Meltwater media listening and social media management platform, database software applications, accounting ERP system, calculator, and copy machine.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employees is frequently required to sit, talk, hear; use hands and fingers to handle, feel, and operate objects, tools, or controls; and reach with hands and arms. The employee is occasionally required walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus
WORK ENVIRONMENT: The work environment characteristics described are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employee generally performs work within an office environment. The noise level is usually quiet. Occasionally, the employee will be required to work in outdoor environments and will be subject to weather conditions to include heat, cold, rain, and snow.
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$41.9k-74.9k yearly 5d ago
Sr. Manager, Medical Distribution Account Marketing
Cardinal Health 4.4
Digital marketing manager job in Lansing, MI
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
How much does a digital marketing manager earn in Lansing, MI?
The average digital marketing manager in Lansing, MI earns between $75,000 and $154,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Lansing, MI
$108,000
What are the biggest employers of Digital Marketing Managers in Lansing, MI?
The biggest employers of Digital Marketing Managers in Lansing, MI are: