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Senior Global Marketing Manager
Digital Project Manager
Infotek Consulting Services Inc.
Digital marketing manager job in Mount Laurel, NJ
US - IT - Project Manager (Contract)
Start: ASAP
Duration: 18 months
Extension/Conversion: Possible
Schedule: Monday-Friday, 40 hrs/week
Positions: 3
Role Overview
We are seeking senior Digital Project Managers to support multiple initiatives across a U.S.-based digital platform environment. This role leads the coordinated delivery of interrelated projects, ensuring alignment to strategic objectives, regulatory requirements, and enterprise delivery standards.
Key Responsibilities
Lead end-to-end delivery of digital and technology initiatives
Manage scope, schedule, budget, risks, and dependencies
Oversee consolidated program financials and benefits realization
Partner with cross-functional stakeholders to ensure aligned execution
Apply enterprise project and program management practices
Provide clear communication, escalation management, and stakeholder reporting
Required Qualifications
10+ years of experience in project/program management
Prior experience in banking or financial services
Strong working knowledge of Jira, Confluence, or Clarity
Advanced proficiency in MS Office
Proven ability to manage complex, regulated initiatives
Nice to Have
Experience supporting digital transformation projects
Previous experience in similar enterprise environments
PMP and/or SAFe Agile certification
Key Competencies
Strong written and verbal communication
Excellent negotiation and conflict management skills
Highly collaborative and detail-oriented
Comfortable leading in fast-paced, multi-project environments
Note: We use AI tools to: obtain basic information, detect plagiarism, false employment history or references, categorize your skills, and do an initial match with job posting.
$77k-124k yearly est. 4d ago
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Director of Marketing
at Peace Health Care Agency 4.1
Digital marketing manager job in Philadelphia, PA
The Director of Marketing is responsible for developing, executing, and overseeing all marketing and growth strategies for the home health care agency. This role focuses on increasing brand awareness, driving referrals, supporting census growth, and strengthening relationships with referral sources, community partners, and healthcare professionals. The ideal candidate understands the home health care industry, local referral dynamics, and compliance considerations while driving measurable results.
Key ResponsibilitiesStrategic Marketing & Growth
Develop and execute comprehensive marketing strategies to increase client referrals.
Set annual marketing trends and referral data to guide strategy.
Managemarketing budgets.
Referral & Community Development
Build and maintain strong relationships with referral sources including hospitals, physicians, discharge planners, case managers, senior living communities, and social workers.
Oversee community outreach, networking events, health fairs, and educational presentations.
Support and guide outside sales or community liaison teams.
Track referral source performance and optimize outreach efforts.
Brand & Communications
Oversee brand messaging to ensure consistency across all channels.
Manage website content, SEO, online listings, and digital advertising.
Oversee social media strategy, email marketing, and content creation.
Ensure all marketing materials comply with healthcare regulations and company standards.
Team Leadership & Collaboration
Lead, mentor, and evaluate marketing staff and/or vendors.
Collaborate with operations, and intake teams to align messaging and improve conversion.
Train staff on brand positioning and referral best practices.
Data, Reporting & Compliance
Track KPIs such as leads, conversions, census growth, cost per acquisition, and referral trends.
Prepare regular performance reports for executive leadership.
Ensure compliance with HIPAA, state regulations, and ethical marketing standards.
Qualifications
Required:
Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.
5+ years of marketing experience, preferably in home care, home health, healthcare, or senior services.
Proven experience driving lead generation and referral growth.
Strong relationship-building and communication skills.
Preferred:
Experience with home health care or non-medical home care.
Knowledge of referral tracking, and digitalmarketing platforms.
Experience managing a marketing team or external vendors.
Skills & Competencies
Strategic planning and execution
Healthcare marketing compliance knowledge
Data-driven decision-making
Relationship management and networking
Leadership and team development
Strong written and verbal communication
Compensation & Benefits
Competitive salary based on experience
Performance-based bonuses or incentives
Health benefits, PTO, and paid holidays
$83k-108k yearly est. 2d ago
Technical Marketing Content Manager
Edmund Optics 4.0
Digital marketing manager job in Cherry Hill, NJ
Type Full Time
We're seeking a highly organized and strategic Technical Marketing Content Manager to lead the development and execution of our annual technical content plan. This role is ideal for someone who can bridge technical expertise with marketing strategy, ensuring that content is not only accurate and insightful but also aligned with business priorities.
As the Technical Content Manager, you will collaborate with business lines, engineering, and marketing stakeholders to create compelling content that communicates our technical value across all channels. You will also partner with channel owners to ensure the right content is delivered in the right context, strengthening our brand position and driving high-quality leads for the business.
Responsibilities
Technical Content Strategy & Planning
Develop and own the annual technical content plan in alignment with business and marketing objectives.
Coordinate with business lines and engineering teams to identify key topics, themes, and priorities.
Establish and maintain a content calendar that balances long-form assets, thought leadership, and campaign needs.
Content Development & Collaboration
Partner with subject matter experts, engineers, and product managers to translate complex technical concepts into accessible, high-value content.
Oversee creation of technical marketing assets such as white papers, case studies, application notes, blog articles, videos, and webinars.
Ensure content is consistently aligned with brand guidelines, technical accuracy, and audience needs.
Channel Integration & Enablement
Collaborate with channel owners (digital, social, events, email, sales enablement) to ensure content is effectively leveraged and adapted for each channel.
Optimize content usage to maximize impact on brand positioning, lead generation, and customer engagement.
Monitor content performance metrics and provide recommendations to improve reach, resonance, and ROI.
Cross-Functional Leadership & Governance
Act as the primary liaison between marketing, engineering, and business units for content-related initiatives.
Provide editorial direction, feedback, and guidance to ensure consistency in tone, technical accuracy, and messaging hierarchy.
Support internal processes for content approval, review, and governance.
Qualifications
To perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Skills & Abilities
Experience developing and executing comprehensive content plans.
Skilled in cross-functional collaboration and project management.
Familiarity with CMS, CRM, and marketing automation platforms.
Background in scientific or engineering disciplines.
Experience with SEO and digital content performance measurement.
Knowledge of video content, webinars, or other multimedia formats.
Strong editorial judgment and ability to coach others in content development.
Travel (
Comply with federal, state, and company policies, procedures, and regulations
Education/Experience
5+ years of experience in technical marketing, content management, or product communications in a B2B environment. Strong technical background (preferably in optics, engineering, manufacturing, or related field) with proven ability to simplify complex topics.
Physical Requirements
Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Think you meet some of the requirements but not all? Studies have shown that women and people of color are less likely to apply to jobs for which they do not meet every qualification. If you see a role that interests you, we encourage you to apply, regardless of whether or not your experience is completely aligned with the job description. Edmund Optics is committed to becoming the most diverse, equitable, and inclusive workplace within the Optics and Photonics Industry and beyond. You may be a great candidate for this role or others within Edmund Optics.
Compensation Range Transparency:
At Edmund Optics, we are committed to transparency and equity in our hiring practices. The posted salary range for this role reflects the expected base pay. The actual offer will be based on multiple factors, including but not limited to relevant skills, education, work experience, business needs, and geographic location.
Salary Range:
$80,000 - $90,000 per year
Benefits:
Medical, Dental, and Vision Insurance
Life, AD&D, Short and Long-Term Disability Insurance
Generous Paid Time Off (PTO)
Tuition Reimbursement
401(k) Retirement Plan with Company Match up to 3%
Daycare and Gym Reimbursement
Paid Parental Leave and New Mother Benefits
Training and Development Opportunities
Availability of these benefits may depend on the country and employment type.
$80k-90k yearly 23h ago
Regulatory Data Strategist
Medasource 4.2
Digital marketing manager job in Raritan, NJ
We are seeking three highly specialized Regulatory Data Translators to act as the essential bridge between Regulatory Strategy and our advanced Data and AI teams. These roles are critical for enabling the organization to leverage Large Language Models (LLMs) and Generative AI (GenAI) capabilities using complex, unstructured regulatory data. This position requires a unique blend of regulatory expertise and a deep passion for data, focusing specifically on supporting high-priority Therapeutic Areas (TAs): Oncology, Immunology, and Neurology. The primary focus of the role is to ensure regulatory compliance and robust AI governance while translating data needs into actionable data products.
Core Responsibilities
The Regulatory Data Translator will drive the strategic application of data capabilities within their assigned Therapeutic Area (TA) through the following responsibilities:
1. Data Translation and Stakeholder Communication:
• Serve as the translating layer between the regulatory strategy function and the internal teams building data products and capabilities.
• Connect the TA's specific data needs directly to the personnel responsible for building the necessary data products.
• Effectively communicate the features of existing data products, the capabilities of already built AI models, and upcoming data development pipelines to key stakeholders, including Global Regulatory Leads.
• Maintain comprehensive knowledge of the sources of truth for regulatory data pertinent to the assigned TA.
2. AI Governance and Risk Management (FDA Compliance):
• Own and manage AI governance within the assigned Therapeutic Area.
• Implement risk frameworks by conducting risk stratification for all Gen AI use cases, aligning with recent FDA guidance on AI governance.
• Ensure that high-risk use cases-those affecting regulatory decisions, patient-related data, efficacy, or safety-incorporate a human-in-the-loop reviewer to maintain appropriate oversight.
3. Data Product Management and Auditability:
• Oversee the transformation of unstructured regulatory data, including submission archives, labels, and correspondence, to prepare it for LLM capabilities.
• Ensure that LLM outputs and data products support a complete audit trail back to the source documents (labels, correspondence, and health authority submissions). This involves working with vectorized text and associated metadata tags to guarantee traceability.
• Manage the handling of restricted data, such as all submissions to health authorities, ensuring strict access control and compliance standards are maintained.
Required Qualifications and Experience
The ideal candidate will be a "unicorn" profile, blending strong regulatory strategy expertise with a fundamental understanding of AI application
Regulatory Expertise (Approximately 90% of Skill Set):
• 3-5 years of experience in Regulatory Strategy is essential, balancing foundational knowledge with enthusiasm for hands-on, AI-focused work. Candidates who are too junior may lack understanding of necessary developmental questions, while those who are too senior may not be interested in the hands-on AI focus.
• Experience in the Pharma industry is strongly preferred, demonstrating a proven prioritization of compliance over speed.
• Prior experience as a North America regulatory lead for Oncology, Immunology, or Neurology would be ideal.
Data & Technology Fluency:
• Demonstrated passion for data and IT-driven topics.
• Familiarity with the application of Generative AI (GenAI) concepts and practical AI use cases.
• Must have history collaborating with IT teams and some experience with solution building, although this is not a data science role.
Education:
• Advanced degrees (such as Master's, PhD, or PharmD) are common for regulatory strategists and preferred, but demonstrated experience is prioritized over a specific degree.
$83k-136k yearly est. 1d ago
Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing manager job in Yeadon, PA
Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
$46k-66k yearly est. 1d ago
Product Marketing Manager
Boiron USA
Digital marketing manager job in Newtown, PA
Product MarketingManager at Boiron USA
Hybrid Schedule - 3 days in office 2 from home.
Must be able to commute to Newtown Square, PA
What does Boiron Do?
For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.
What would you be doing as a Product MarketingManager?
The Product MarketingManager serves as the primary brand owner for assigned products, leading strategy development, campaign execution, and business performance management. This role oversees integrated marketing programs, guides cross-functional partners, manages new product development projects, and translates consumer insights into actionable plans. The role is responsible for delivering strong brand results through strategic thinking, project leadership, and budget stewardship. In addition, will manage an Associate Product Manager and/or Marketing Assistant, providing coaching and ensuring strong execution across the team.
But what does this role really do?
Brand Leadership & Strategy
Lead development of brand strategies, messaging frameworks, and annual marketing plans for assigned products.
Serve as the primary brand owner, ensuring alignment with corporate marketing priorities.
Analyze business performance, category trends, and competitive activity to identify opportunities and recommend strategic actions.
Integrated Marketing Execution
Plan and execute integrated marketing campaigns across digital, PR, influencer, promotional, packaging, and in-store channels.
Oversee development of point-of-sale materials, merchandising tools, and sales collateral.
Ensure consistent, consumer-oriented messaging across all touchpoints.
Cross-Functional Collaboration
Partner with Regulatory, Operations, Sales, Digital, and Creative teams to execute brand initiatives and ensure compliance.
Collaborate with Sales teams across channels to develop customer-specific programs and support retailer activation.
New Product Development & Innovation
Lead assigned new product development projects in collaboration with global headquarters, owning timelines, positioning, and packaging development.
Develop business cases including pricing, forecasts, and profitability assessments.
Support development of marketing claims and messaging with Regulatory.
Market & Consumer Insights
Initiate and interpret market research to understand consumer needs, category dynamics, and competitive trends.
Translate insights into actionable strategies and activation plans.
Budget & Vendor Management
Develop and manage brand budgets, ensuring effective allocation of resources.
Track expenses, reconcile invoices, and manage agency and vendor partners.
Other duties as assigned.
You would be a great fit if you have the following...
Education: bachelor's degree in marketing or advertising.
5+ years of experience in Marketing (preferably in a product or brand management environment).
Must enjoy collaborating and working on teams in a dynamic CPG environment. Must demonstrate personal integrity & honesty.
Strong analytical and problem-solving skills with a results-oriented mindset.
Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
Flexible and determined, with the ability to juggle multiple projects & dedication to execute successfully
Ability to interpret and disseminate information. Experience with syndicated data, digital KPIs, and/or market research a plus.
Ability to be a creative thinker as well as an active listener.
Some travel required (less than 20%).
Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
$89k-123k yearly est. 23h ago
Digital Marketing Manager
Composecure 4.1
Digital marketing manager job in Somerset, NJ
Founded in 2000, CompoSecure (NYSE: CMPO) is a technology partner to market leaders, fintechs and consumers enabling trust for millions of people around the globe. The company combines elegance, simplicity, and security to deliver exceptional experiences and peace of mind in the physical and digital world. CompoSecure's innovative payment card technology and metal cards with Arculus security and authentication capabilities deliver unique, premium branded experiences, enable people to access and use their financial and digital assets, and ensure trust at the point of a transaction. For more information, please visit ******************* and *******************
Position Overview: The DigitalMarketingManager will be a strategic leader in defining and driving our global digital presence, shaping how our brand is experienced across key online touchpoints. Reporting directly to the Global Head of Marketing, this individual will serve as the powerhouse of our digital platforms: composecure.com and getarculus.com; and play a pivotal role in transforming them into high-performing, conversion-focused growth engines. As a key member of the Marketing team, this role will collaborate across business functions and with our external agency, ensuring that our websites are optimized to meet evolving customer expectations and deliver measurable business results.
The DigitalMarketingManager will be expected to work on-site five days a week in our Somerset, NJ office.
Key Responsibilities:
Own and manage all aspects of two websites (company site: composecure.com; technology brand site: getarculus.com)
Develop overall website strategy and KPIs
Create and manage user experience across the sites to drive customer engagement with product and brand
Create and manage content (copy, photography, product updates, videos, blogs)
Oversee and manage SEO/SEM
Manage relationship with external agency that maintains websites - working across product, IT, cybersecurity, legal/compliance
Help manage website unit sales from an e-commerce functionality to optimize unit sales
Add additional product pages for customized products, co-marketing deals, and new products
Expecting to double unit sales in 2026
Manage external agency to ensure browser and mobile responsiveness, accessibility, and performance are continuously optimized; troubleshoot technical issues, working with developers or external vendors as needed
Monitor and report on website KPIs (traffic, bounce rate, conversion rate, page load time, etc.) and pivot as needed to ensure meeting goals/objectives
Working with agency to manage and monitor cookies and additional compliance/regulations on ongoing basis
Lead website redesigns as needed
Stay up-to-date with latest trends and emerging tools
Additionally, will own content creation to support growth for campaigns, events, sales team.
Collaborate with internal teams: Product, IT, Legal/Compliance, Sales, Customer Support
Qualifications:
A minimum of 5 years (or more) of proven and demonstrated experience managing websites ideally in a B2B environment or with eCommerce platforms
Proven track record of growing and managingdigital presence for technology or financial brand
Proficiency in digitalmarketing tools (Google Analytics, CRM systems/marketing automation, SEO/SEM, OneTrust)
Experience with eCommerce platforms (BigCommerce)
Creative thinker with attention to detail and analytical skills
Understand the importance of measurement and ROI, excels at providing insights from digital reporting and other analytics
Strong copywriting, editing, and communication skills
Ability to multitask, meet deadlines, and work independently.
Passion / interest /experience in fintech, digital security, and crypto space preferred
Proactive team-player with the ability to multi-task, think creatively, and learn quickly
Experience working in a start-up atmosphere and/or a fast-changing, hands-on work environment is ideal
Bachelor's degree in Marketing, Communications, or similar field required
At CompoSecure, we believe in supporting our employees with a comprehensive benefits package that promotes health, financial well-being, and work-life balance. Our full-time team members enjoy access to:
Medical, Dental & Vision Coverage
Flexible Spending Accounts (FSA)
Company-Paid Life and Disability Insurance
401(k) with Company Match
Paid Time Off & Paid Holidays
Annual Bonus Opportunities
Employee Assistance Program (EAP)
Career Advancement Opportunities
Benefits eligibility and details will be shared during the hiring process. We're excited to support you in building a rewarding career with us.
Please note: CompoSecure does not accept unsolicited resumes from staffing agencies or third-party recruiters. Any unsolicited resumes sent to CompoSecure, including to our employees, will become the property of CompoSecure and may be used without any obligation to pay referral or placement fees. Any agency or recruiter seeking to work with CompoSecure's Talent Acquisition Team should contact our team directly by sending an email to **************************.
CompoSecure is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We are also an equal opportunity employer of individuals with disabilities and protected veterans.
$110k-148k yearly est. Easy Apply 60d+ ago
Associate Digital Marketing Manager (US)
TD Bank 4.5
Digital marketing manager job in Mount Laurel, NJ
Hours:
40
Pay Details:
$34.75 - $56.50 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The Associate DigitalMarketingManager is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.
The role sits on the Brand Media and Organic Social Media team, which ladders up under the Brand and Community Marketing organization. The team handles the strategy, planning, buying, execution, and measurement of all enterprise brand media plans and awareness plans. The team works across all lines of business internally at TD, as well as directly with our media agency of record.
Typical day for this individual looks like many other marketing analysts in the industry. The individual will sit across the brand media and social media teams and act as the center of excellence and subject matter expert in the marketing analytics space, helping to develop measurements strategies that help to reach the marketing and business objectives and provide insights to help determine future business decisions. The individual will work to help develop our brand measurement framework, which is designed to measure Awareness Media's impact on the bottom line of the business. The individual would work with the other strategy and media professionals on the larger marketing organization to help with development of measurement strategies, and reporting those results out to the marketing organization at large. The individual would be in various media and data platforms a good bit for data gathering and visualization.
Depth & Scope:
Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and a working knowledge of broader related areas
Integrates the broader organizational context into advice and solutions within own area
Understands the industry, competition and the factors that differentiate the organization
Applies best practices to implement process, product or service improvements
Acts as a subject matter expert within their own area of specialty or as a resource for others
Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
Contributes to setting standards within area of expertise
Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
Impacts a range of functional programs and operations across own and related teams
Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
Works independently as the senior technical lead and guides others within area of expertise
Identifies and leads problem resolution for complex issues at all levels
Education & Experience:
Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
5+ years relevant experience
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Preferred Skills:
Gather, analyze and organize marketing data to identify trends and insights
Track and report on campaign, media, and creative performance
Develop dashboards, reports, and presentations for stakeholders
Conduct marketing research and competitive analyses
Collaborate with other teams across marketing to support strategic initiatives
Use data to recommend improvements to targeting, messaging, and channel allocation
Work with the head of brand marketing to develop and implement our Brand Measurement Framework to further develop our measurement activities
Ownership of measurement development and in-platform activities to further our brand media and creative campaigns
Work closely with marketing governance teams for any workstreams to ensure compliance documentation
Customer Accountabilities:
Within own portfolio and/or area of expertise, acts as a champion for all things digitalmarketing
Leads and/or manages the development and delivery of digitalmarketing capabilities, project fulfilment, and/or change management/communication
Acts as a subject matter resource, providing insights to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness
Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communication
Prepares and distributes relevant reports to stakeholders, based on project need
May own governance of selected projects within own area of expertise, including related risk/control management activities
Shareholder Accountabilities:
Adheres to enterprise frameworks or methodologies that relate to activities for our business area
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Employee/Team Accountabilities:
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
Domestic Travel - Occasional
International Travel - Never
Performing sedentary work - Continuous
Performing multiple tasks - Continuous
Operating standard office equipment - Continuous
Responding quickly to sounds - Occasional
Sitting - Continuous
Standing - Occasional
Walking - Occasional
Moving safely in confined spaces - Occasional
Lifting/Carrying (under 25 lbs.) - Occasional
Lifting/Carrying (over 25 lbs.) - Never
Squatting - Occasional
Bending - Occasional
Kneeling - Never
Crawling - Never
Climbing - Never
Reaching overhead - Never
Reaching forward - Occasional
Pushing - Never
Pulling - Never
Twisting - Never
Concentrating for long periods of time - Continuous
Applying common sense to deal with problems involving standardized situations - Continuous
Reading, writing and comprehending instructions - Continuous
Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at ***************. Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
$34.8-56.5 hourly Auto-Apply 3d ago
Executive Director, HCP Marketing - Lung Lead
Summit Therapeutics Sub, Inc.
Digital marketing manager job in Princeton, NJ
Job Description
About Summit:
Summit Therapeutics Inc. is a biopharmaceutical oncology company with a mission focused on improving quality of life, increasing potential duration of life, and resolving serious unmet medical needs. At Summit, we believe in building a team of world class professionals who are passionate about this mission, and it is our people who drive this mission to reality. Summit's core values include integrity, passion for excellence, purposeful urgency, collaboration, and our commitment to people. Our employees are truly the heart and soul of our culture, and they are invaluable in shaping our journey toward excellence.
Summit's team is inspired to touch and help change lives through Summit's clinical studies in the field of oncology. Summit has multiple global Phase 3 clinical studies, including:
Non-small Cell Lung Cancer (NSCLC)
HARMONi: Phase 3 clinical study which was intended to evaluate ivonescimab combined with chemotherapy compared to placebo plus chemotherapy in patients with EGFR-mutated, locally advanced or metastatic non-squamous NSCLC who were previously treated with a 3rd generation EGFR TKI.
HARMONi-3: Phase 3 clinical study which is intended to evaluate ivonescimab combined with chemotherapy compared to pembrolizumab combined with chemotherapy in patients with first-line metastatic NSCLC.
HARMONi-7: Phase 3 clinical study which is intended to evaluate ivonescimab monotherapy compared to pembrolizumab monotherapy in patients with first-line metastatic NSCLC.
Colorectal Cancer (CRC)
HARMONi-GI3: Phase 3 clinical study intended to evaluate ivonescimab in combination with chemotherapy compared with bevacizumab plus chemotherapy.
Ivonescimab is an investigational therapy not presently approved by any regulatory authority other than China's National Medical Products Administration (NMPA). Summit is headquartered in Miami, Florida, and has additional offices in California, New Jersey, the UK, and Ireland.
Overview of Role:
We are seeking an Executive Director of HCP Marketing - Lung Lead to join Summit's Commercial team. As a key member of the commercial team reporting to the VP of Marketing, you will shape the strategic vision and lead the US Lung Marketing strategy and launch execution for Non-Small Cell Lung Cancer (NSCLC).
You will drive cross-functional readiness and execute integrated HCP marketing plans to ensure successful launches and rapid growth.
Role and Responsibilities
Lead the overall (multiple indications) US Lung HCP Marketing strategy and launch execution, including messaging and go to market planning across HCP and account segments
Drive commercial launch readiness and ensure alignment across Medical Affairs, Market Access and Sales and Marketing Operations
Partner with Omnichannel and Patient leads to ensure alignment with brand strategy across tactics
Lead a team of marketers who are individually laser focused on specific NSCLC indications and take responsibility for achieving cohesion at the brand level for NSCLC indications
Translate complex clinical and scientific data into compelling, differentiated brand narratives that resonate with stakeholders
Oversee marketing campaigns, content creation and tactical planning
Partner closely with Sales Leadership and Field Teams to translate brand strategy into actionable field tactics, tools, and messaging that drives executional excellence
Work with field insights and analytics to identify market opportunities, feedback trends, and competitive intelligence to continuously refine brand tactics
Develop and maintain relationships with key stakeholders, including healthcare providers, payers, and advocacy groups
Manage budget, agencies, and vendors to ensure high-quality, efficient execution and fiscal discipline
Lead, mentor and empower cross-functional teams, fostering a collaborative and high-performing culture
Travel as needed (25%) to support business priorities and engage with key stakeholders.
All other duties as assigned
Experience, Education and Specialized Knowledge and Skills:
Bachelor's degree in Business, Marketing, or a related field; advanced degree a plus
Minimum of 12+ years of pharmaceutical/biotech commercial experience, including significant oncology brand leadership including NSCLC.
Proven success launching first-in-class or specialty oncology medicines in the US
Deep understanding of oncology market dynamics, account and HCP engagement
Demonstrated ability to translate scientific data into clear strategic positioning and communication
Excellent strategic thinking, communication, and leadership skills
In-depth knowledge of U.S. oncology healthcare segments
Successful record of achieving and maintaining compliance with regulatory, legal, and operational rules
Ability to travel to support business priorities
The pay range for this role is $245,000-$307,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include bonus, stock, benefits and/or other applicable variable compensation.
Summit does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact Summit's Talent Acquisition team at ********************* to obtain prior written authorization before referring any candidates to Summit.
$245k-307k yearly Easy Apply 7d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$97k-135k yearly est. 60d+ ago
Commercial Marketing Co-Op
Legend Biotech 4.1
Digital marketing manager job in Somerset, NJ
Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell, T-cell receptor (TCR-T), and natural killer (NK) cell-based immunotherapy. From our three R&D sites around the world, we apply these innovative technologies to pursue the discovery of safe, efficacious and cutting-edge therapeutics for patients worldwide.
Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel). Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.
Legend Biotech is seeking a Commercial Marketing Co-Op as part of the Commercial team based in Somerset, NJ.
Role Overview
The Commercial / Marketing Co-Op will support US Marketing, Market Access, and Operations projects. This role offers exposure to pharmaceutical marketing strategies, cross-functional collaboration, and project management in a dynamic commercial environment.
Key Responsibilities
Assist in executing marketing and market access initiatives.
Support operations projects and alliance activities.
Prepare presentations, reports, and dashboards for internal stakeholders.
Collaborate with cross-functional teams to ensure timely project delivery.
Conduct market research and competitive analysis as needed.
Requirements
Education
Enrolled in an accredited undergraduate or graduate program; returning to school after the internship or co-op.
Preferred Majors: Business or healthcare-related fields
Desired Academic Grade Level: Graduate Student
Minimum cumulative GPA of 3.5 on a 4.0 scale.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Strong written and verbal communication skills.
Demonstrated ability to work collaboratively in team environments.
Initiative, problem-solving ability, and eagerness to learn.
Skills You'll Gain
US pharmaceutical marketing and market access strategies.
Project management and cross-functional collaboration.
Exposure to commercial operations and alliance support.
#Li-BZ1
#Li-Contract
Benefits
Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer eight (8) weeks of paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and eleven (11) company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, family planning and care resources, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.
Please note: These benefits are offered exclusively to permanent full-time employees. Contract employees are not eligible for benefits through Legend Biotech.
EEO Statement
It is the policy of Legend Biotech to provide equal employment opportunities without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other protected characteristic under applicable federal, state or local laws or ordinances.
Employment is at-will and may be terminated at any time with or without cause or notice by the employee or the company. Legend may adjust base salary or other discretionary compensation at any time based on individual, team, performance, or market conditions.
Legend Biotech maintains a drug-free workplace.
$100k-153k yearly est. Auto-Apply 1d ago
TV Advertising Manager
Artech Information System 4.8
Digital marketing manager job in Philadelphia, PA
Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost.
Job Description
• Define, develop, and implement standard operational frameworks
• Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time
• Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way
• Have full understanding of all campaign reporting, reviews internally and externally on a regular basis.
• Simultaneously manages multiple campaigns for each programmer
• Liaison between programmer and all vendors - manage client expectations to be consistent with program sponsor and take corrective action to address gaps
• Contain and resolve issues within the program that do not require sponsor attention.
• Maintain communication with all stakeholders
• Consistent exercise of independent judgment and discretion in matters of significance.
• Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes
• Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting
• Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized
• Works with Account Manager and senior leadership team to support other advertising data initiatives
• Other duties and responsibilities as assigned
• Support on-boarded Programmers from a program management, data request and data product offering perspective
• Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch
• Provide customer support and manage day to day account management with all programmers
• Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise
• Work with internal teams to create repeatable reliable process and reporting outputs
• Create playbook for Programmers to understand process, procedures and timelines
EXPERIENCE NEEDED
• Bachelor's Degree or Equivalent
• Requires 5-7 years of related experience
• Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy
• Experience with Agency Planning or TV Sales in the Media and Advertising Industry
• Experience with Campaign Planning and post-campaign reporting
• Experience with market research/strategy, data visualization, and financial modeling for a Programmers
• Experience in applying data insights to TV planning and buying
• Knowledgeable with Set-top-box and watermark data analysis and reporting
• Excellent communication skills (oral and written) at multiple levels of the organization
• Core understanding of Advertising business and technologies that support it
• Domestic travel TBD (25%)
Top skills
1. campaign planning/ Post campaign reporting, campaign optimization
2. experience in advertising/media sales, media planning
3. knowledge of data insights
4. set top box experience
5. experience with bring your own data (BYOD)
6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused
Additional Information
If you are interested, please contact:
Sophia
************
$64k-91k yearly est. 60d+ ago
Global Senior Manager Marketing, Mid Market
Vertex 4.7
Digital marketing manager job in King of Prussia, PA
MM Global Integrated Demand Program Lead
The Global Senior MarketingManager, Mid-Market is responsible for designing, executing, and optimizing annual integrated demand programs for the mid-market that drive pipeline growth and align with organizational goals. You will own the end-to-end lifecycle of demand generation initiatives, from strategic planning through execution and performance delivery, ensuring programs are tailored to diverse regions, audiences, and product ecosystems. This role reports into the VP Global Integrated Demand Programs
Key Responsibilities
Strategic Demand Program Planning:
Develop annual integrated demand programs incl. demand generation plans and demand strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
Own pipeline generation and the end-to-end program lifecycle - from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
Own the investment for the IDP, defining scope and investment levels (e.g., budget $, channel mix, country/language coverage) to guide campaign planning and resource allocation
Ensure programs are tailored for different regions, audience, buying lifecycle
Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand gen and demand extraction when pipeline targets are missed
Multi-Channel Campaign Management:
Ensure campaigns in demand programs are optimized for key segments, personas, and geographies.
Maintain consistent messaging across all channels, for internal comms and external marketing
Coordinate with digital media, social media, paid media, nurture emails and fields managers / partner marketing to provide comprehensive coverage throughout the buyer's journey
Ensure program budget is optimally utilized & provide input to budget allocation decisions and trade-offs
Cross-Functional Collaboration and Leadership:
Act as the primary liaison with leadership for designated IDP, presenting demand generation priorities and gathering and acting on feedback on performance and improvement areas
Maintain regular alignment with other IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
Interface with product, sales, and broader marketing teams to ensure demand programs align with future product launches and GTM/sales strategies
Work with Partner Marketing team and Partner organisation to receive inputs for demand programs / campaigns to be executed with or through partners and tailor/create draft demand gen collateral (e.g., campaigns in a box)
Conduct regular performance updates and interlock meetings to report on campaigns in IDP
Program Optimization and Performance Tracking:
Use appropriate analytics to continuously monitor & refine demand programs for better outcomes
Track & analyze performance data to enhance lead generation, scoring, and routing processes
Identify underperforming campaigns and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
Identify opportunities for automation, scalability, and process standardization to improve efficiency
Key Skills
Demand Programs Management
Ability to define demand program strategy that aligns with business goals and navigate trade-offs
Proven track record of managing complex projects and ensuring timely delivery
Strong stakeholder management skills; ability to build cooperative partnerships of trust
Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue
Marketing
Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements
SaaS-specific experience-knowing the unique pressures, buying cycles, and customer needs in the mid-market. engagement preferences and significant global B2B marketing experience in a technology solution context
Must have successfully carried demand / pipeline quotas before
Deep knowledge of Demand Generation and Extraction tactics
For Program Lead, experience in working with creating demand via marketplaces such as MSFT is essential as is
Keeping up to date with tech trends and mid-market business requirements helps align marketing messages and strategies.
Tech & Data
AI-first mindset in creating campaign strategy, reviewing pipeline health for the solution ecosystem
Data-driven decision-making with ability to utilize data to optimize program to support big picture business goals
Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.
Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule - better is the enemy of done. Don't spend hours when minutes are enough.
Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you're unsure, ask. Demonstrate unwavering support for decisions.
COMMENTS:
The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.
Pay Transparency Statement:
US Base Salary Range: $131,600.00 - $171,100.00
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements
.
$131.6k-171.1k yearly Auto-Apply 12d ago
Events and Field Marketing Manager
Artera
Digital marketing manager job in Philadelphia, PA
Our Mission: Make healthcare #1 in customer service. What We Deliver: Artera, a SaaS leader in digital health, transforms patient experience with AI-powered virtual agents (voice and text) for every step of the patient journey. Trusted by 1,000+ provider organizations - including specialty groups, FQHCs, large IDNs and federal agencies - engaging 100 million patients annually. Artera's virtual agents support front desk staff to improve patient access including self-scheduling, intake, forms, billing and more. Whether augmenting a team or unleashing a fully autonomous digital workforce, Artera offers multiple virtual agent options to meet healthcare organizations where they are in their AI journey. Artera helps support 2B communications in 109 languages across voice, text and web. A decade of healthcare expertise, powered by AI.
Our Impact: Trusted by 1,000+ provider organizations - including specialty groups, FQHCs, large IDNs and federal agencies - engaging 100 million patients annually. Hear from our CEO, Guillaume de Zwirek, about why we are standing at the edge of the biggest technological shift in healthcare's history!
Our award-winning culture: Our award-winning culture: Since founding in 2015, Artera has consistently been recognized for its innovative technology, business growth, and named a top place to work. Examples of these accolades include: Inc. 5000 Fastest Growing Private Companies (2020, 2021, 2022, 2023, 2024); Deloitte Technology Fast 500 (2021, 2022, 2023, 2024, 2025); Built In Best Companies to Work For (2021, 2022, 2023, 2024, 2025, 2026). Artera has also been recognized by Forbes as one of “America's Best Startup Employers,” Newsweek as one of the “World's Best Digital Health Companies,” and named one of the top “44 Startups to Bet your Career on in 2024” by Business Insider.
ABOUT THE ROLE
Artera is seeking a high-impact Events & Field MarketingManager to accelerate pipeline growth and strengthen brand trust across the healthcare industry. You'll design and execute in-person and virtual programs that engage decision-makers, amplify our market presence, and directly fuel revenue goals.
You'll coordinate and execute event strategy end-to-end - from customer summits to major industry conference activations - creating memorable experiences that unify our brand story and convert prospects into champions. Partnering closely with Sales, Brand & Comms, Revenue Operations, and Customer Success, you'll ensure every initiative delivers measurable ROI and positions Artera as the leader in agentic healthcare.
This is a player-coach role, meaning you bring strategic-thinking and know-how, and execute tactics yourself. This role is ideal for a marketer with a proven track record of blending creativity with accountability, and a passion for transforming healthcare through innovative, high-value experiences. Responsibilities
Strategic Field & Event Strategy: Own Artera's annual event calendar across external conferences and internal company-wide kickoffs, partnering with internal stakeholders.
End-to-End Event Execution: Lead planning and execution in all events including, sponsorships at industry events; Customer summits; Customer / VIP dinners; Regional field events, roadshows, partner activations and more.
Event Logistics & Financial Management: Oversee and manage event logistics including venue sourcing, contracts, budget, shipments, booth setup, technology needs, travel, and onsite execution. This includes a strong handle on contracting, negotiating, vendor management and budgeting / finances related to event spend.
Storytelling Alignment: Partnering with Brand Marketing to ensure events support business goals by telling the right stories about Artera, our products, our customers and the ROI we deliver. This includes prepping and coaching Artera team members so all speak from the same playbook during events.
Demand Gen, Sales & Pipeline: Partner closely with Demand Generation, Sales, and Revenue Operations to accelerate pipeline and ensure maximum engagement around every event - pre, during and post-event - ensuring events are pipeline producers.
Systems Management: Create and manage Salesforce campaigns for all aspects of events. Ensure rigorous lead capture, swift upload (within 24 hours), and efficient handoff processes, using Salesforce Campaigns as the central source of truth for all event-related activity.
Event Staff & Preparation: Lead all event-related staff preparation, training and questions, including host staff prep meetings and materials to ensure all team members attending events know their role, our story, our event schedule & meetings, how to capture leads, manage follow up and more.
Measurement and Revenue Accountability: Working with marketing and revenue operations, own and optimize event ROI reporting - what ROI did we achieve with each event, learnings and how to replicate moving forward.
Requirements
B2B Marketing Experience: 5-7 years of experience leading Event Marketing, ideally within SaaS or Healthcare.
Pipeline & ROI Impact: Proven track record of executing events that deliver highly measurable pipeline and ROI and are able to report this impact.
Cross Functional Collaboration: Exceptional collaboration and communication skills, with a history of driving alignment across Sales, Customer Success, and Marketing teams.
Technical & Financial Acumen: Fluency in Salesforce (Campaigns, Reporting, Attribution) is required, along with experience managing large budgets and project management tools.
Travel: Willingness to travel frequently (estimated 1-2 times per month) to ensure critical on-site presence and leadership.
Our Interview Process
We want this to be a fast, transparent, and mutually beneficial process. Here are the steps you can expect:
Introductory Call with Talent Acquisition (20-30 min): A quick chat to learn about your background, understand your career aspirations, and share detailed insight into the AE role, team structure, and our high-performance culture.
Hiring Manager Video Interview (30 min): A deeper conversation focused on your motivation, sales mindset, and demonstrating your potential for rapid growth within the AE function.
Take Home Project/Presentation & Marketing Video Interview (1 hour): A 30 minute, 1:1 video presentation with the VP of Marketing to see what it would be like working together, as well as a 30 minute, 1:1 video meeting with a member of the Marketing Team.
Cross Functional Partner Interview (30 min): Two, 15 minute video meetings with members of our Revenue Operations and Sales Teams to meet your cross functional partners and demonstrate what it would be like working together.
OUR APPROACH TO WORK LOCATIONArtera has hybrid office locations in Santa Barbara, CA, and Philadelphia (Wayne), PA, where team members typically come in three days a week. Specific frequency can vary depending on your team's needs, manager expectations and/or role responsibilities.
In addition to our U.S. office locations, we are intentionally building geographically concentrated teams in several key metropolitan areas, which we call our “Hiring Hubs.” We are currently hiring remote candidates located within the following hiring hubs:- Boston Metro Area, MA- Chicago Metro Area, IL- Denver Metro Area, CO- Kansas City Metro Area (KS/MO)- Los Angeles Metro Area, CA- San Francisco / Bay Area, CA- Seattle Metro Area, WA
This hub-based model helps us cultivate strong local connections and team cohesion, even in a distributed environment.
To be eligible for employment at Artera, candidates must reside in one of our hybrid office cities or one of the designated hiring hubs. Specific roles may call out location preferences when relevant.
As our hubs grow, we may establish local offices to further enhance in-person connection and collaboration. While there are no current plans in place, should an office open in your area, we anticipate implementing a hybrid model. Any future attendance expectations would be developed thoughtfully, considering factors like typical commute times and access to public transit, to ensure they are fair and practical for the local team.
WORKING AT ARTERA Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more! Career development - Manager development cohorts, employee development funds Generous time off - Company holidays, Winter & Summer break, and flexible time off Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.
EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENTArtera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.
Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind.
Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws. If you need an accommodation, please reach out to ************.
DATA PRIVACYArtera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy.
SECURITY REQUIREMENTSAll employees are responsible for protecting the confidentiality, integrity, and availability of the organization's systems and data, including safeguarding Artera's sensitive information such as, Personal identifiable Information (PII) and Protected Health Information (PHI). Those with specific security or privacy responsibilities must ensure compliance with organizational policies, regulatory requirements, and applicable standards and frameworks by implementing safeguards, monitoring for threats, reporting incidents, and addressing data handling risks or breaches.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
$66k-90k yearly est. 17d ago
Director Recruitment Marketing and Operations
Security Director In San Diego, California
Digital marketing manager job in Conshohocken, PA
Allied Universal , North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve.
Job Description
Allied Universal is hiring a Director, Recruiting Enablement. The Director of Recruiting Enablement leads strategic initiatives to enhance talent attraction, streamline recruiting operations, and elevate the candidate experience across a high-volume enterprise. This role partners with senior leaders and vendors to deliver data-driven insights, process improvement, and scalable solutions.
RESPONSIBILITIES:
Recruiting Operations:
Lead and mentor a recruiting enablement team while guiding national recruiting leaders to improve recruiter efficiency and effectiveness
Leverage recruiting insights to guide business and talent leaders, enabling team-focused strategies that close performance gaps while ensuring client success and satisfaction
Ensure requisitions are accurate and optimized
Maintain career site pages to drive Search Engine Optimization (SEO)/Answer Engine Optimization (AEO) performance, applicant flow, and candidate engagement
Monitor recruiting performance using iCIMS, Domo, and vendor dashboards, troubleshooting job posting issues, API errors, and applicant flow anomalies
Partner with field and business unit recruiting leaders to lead acquisition integration activities, including job posting strategy, systems and vendor alignment, requisition transition, job advertising, and cost synergies
Vendor and Budget Management:
Oversee vendor strategy and ongoing partnership, including selection, contract negotiation, onboarding, renewals, and performance
Participate in quarterly business reviews (QBRs) and assess vendor innovation roadmaps
Analyze candidate attraction dashboard trends measuring applicant flow, source performance, and campaign ROI, providing actionable insights to inform strategy
Manage the recruiting budget, validate invoices, and align spend with cost-optimization goals
Recruitment Marketing and Branding:
Partner with Marketing, outside vendors, and internal leaders to deliver consistent employer brand messaging across campaigns
Manage programmatic paid media job advertising with vendors to maximize return on investment (ROI), improve candidate quality, and reduce Cost Per Application (CPA)
Lead team involvement in marketing initiatives, ensuring alignment with recruitment goals and candidate engagement strategies
QUALIFICATIONS (MUST HAVE):
Must possess one of the following:
Bachelor's degree in Human Resources, Business, or related field of study
Associate's degree in Business, or related field of study with minimum of ten (10) years in a leadership role guiding teams or influencing recruiting strategy
High school diploma or equivalent with a minimum of twelve (12) years in a leadership role guiding teams or influencing recruiting strategy
Minimum of five (5) years in a leadership role guiding teams or influencing recruiting strategy
Minimum of five (5) years of proven success in program management, including vendor oversight, recruitment operations, and process optimization
Proven leadership managing small teams and influencing national recruiting leaders to drive operational excellence, recruiter efficiency, and process improvements
Analytical and strategic thinking; skilled at identifying trends, solving complex problems, and implementing data- driven solutions that enhance processes, culture, and business outcomes
Accountable communicator and stakeholder manager; able to influence across all levels, build collaborative relationships, and take initiative to deliver results
Operational and financial expertise, including managing budgets, vendors, Applicant Tracking Systems (ATS), SEO/AEO, programmatic advertising, and recruiting technology
Agile, proactive, and results-oriented, with strong project management, sound judgment, and the ability to pivot priorities in a large, matrixed organization
Hands-on recruiting expert, self-motivated and persuasive, with the ability to lead change, optimize recruiting operations, and partner effectively across teams and leadership
Creative and strategic mindset, experienced in developing programmatic campaigns, and candidate engagement strategies
PREFERRED QUALIFICATIONS (NICE TO HAVE):
Master of Business Administration
COMPENSATION AND BENEFITS:
Base salary range $90,000 to $105,000 based on experience and location, with a 20% bonus opportunity
Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
Eight paid holidays annually, five sick days, and four personal days
Vacation time offered at an accrual rate of 3.08 hours biweekly. Unused vacation is only paid out where required by law.
Closing
Allied Universal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship/association with a protected veteran, or any other basis or characteristic protected by law. For more information: ***********
If you have any questions regarding Equal Employment Opportunity, have difficulty using the online system and require an alternate method to apply, or require an accommodation at any time during the recruitment and/or employment process, please contact our local Human Resources department. To find an office near you, please visit: ***********/offices.
Requisition ID 2025-1472570
$90k-105k yearly Auto-Apply 1d ago
Digital Marketing & Email Automation Specialist
American Heritage Federal Credit Union 4.3
Digital marketing manager job in Philadelphia, PA
American Heritage Credit Union, a $5+ billion credit union, has an immediate opening for a DigitalMarketing & Email Automation Specialist. This position will plan, implement, and monitor American Heritage Credit Union's and its subsidiaries' digitalmarketing and automation strategies in order to increase brand awareness and visibility to current and prospective members\/clients. Administrate the credit union's marketing email and automation platform and work closely with our DigitalMarketing team to implement marketing campaigns across multiple mediums.
RESPONSIBILITIES INCLUDE:
* Coordinate and manage execution of email campaigns and scheduling via email and automation platforms, including product cross-sells, member messages, onboarding, member acquisitions, and other programs as assigned.
* Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluating these areas for improvements in partnership with department management.
* Maintain integration of email programs with Marketing Automation, Customer Relationship Management (CRM) and Data Warehouse, and assist in the integration of additional platforms into the marketing automation software.
* Responsible for administering and coordinating facets of email programs, including maintenance of member and prospect databases, content and creativity.
* Understand and evaluate email campaign metrics and distribute campaign performance to the marketing team.
* Work with management to define key performance indicators (KPIs), create reporting, and analyze campaign performance. Create recommendations to continuously improve campaigns.
* Provide support to marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
* Plan and perform A\/B testing to define and execute enhancements to productivity, conversion rates, programs\/campaign ROI, and sales growth.
* Support essential marketing operations initiatives in automation platform such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
* Work with Marketing Department management to determine the best interactive tools for various audiences, campaigns and events and implement and continuously optimize solutions to ensure marketing messages are effectively conveyed through digital channels.
* Develop a deep understanding of American Heritage's and its subsidiaries' offerings and culture and create sophisticated brand \"voices\" for our members, prospects, community, industry, and philanthropic digital audiences.
* Work with Marketing Department management as well as internal and external\/agency resources to develop digital and automation strategies, plans and campaigns to achieve KPI goals for the year, including awareness\/community building, engagement\/education, and advocacy.
* Utilize the latest technologies for email content creation and distribution, including but not limited to artificial intelligence (AI), digitalmarketing personas, predictive modeling, personalization experimentation.
* Collaborate with our paid media vendor partners to produce email assets and content pieces for acquisition of new leads and accounts.
* Assist with administering websites for American Heritage Credit Union and its subsidiaries.
* Administer, in partnership with team members, the credit union's social media channels by regularly updating Facebook, X, Instagram, LinkedIn, Vimeo, YouTube and other platforms; Coordinate interaction with and responsiveness to members through social media channels; Monitor social media channels during operating and non-operating work hours and elevate member concerns accordingly; Maintain\/update website and social media channels during off-hours as needed.
* Facilitate posting and positioning of day-to-day content for automation messaging, social media and blog, ensuring graphics and tone of voice are on brand and consistent across all channels.
QUALIFICATIONS:
* One to three years of similar or related experience including hands-on digital media management, email platform, website, social media blog management, and copywriting.
* Equivalent to a college degree (BS or BA in a relevant field).
* Experience with a Marketing Automation Platform (eg. HubSpot, Marketo) preferred.
* Experience creating site templates and managing content using a web content management system required.
* Experience with website Content Management System (CMS), website production, maintenance and optimization required.
* Experience with social monitoring programs, such as Hootsuite, required.
Our commitment to your success is enhanced by our competitive salary commensurate with experience and an extensive benefits package including paid time off, health benefits, 401(k) with a generous company match, and future growth opportunities within the company. We work to maintain the best possible professional and environmentally friendly atmosphere for our employees.","
$55k-66k yearly est. 13d ago
Director of Digital Marketing and Analytics
The American College of Financial Services 4.6
Digital marketing manager job in King of Prussia, PA
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Job Description
Director of DigitalMarketing and Analytics
The Director of DigitalMarketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digitalmarketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency.
The Director of DigitalMarketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College.
This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens.
Essential Functions:
Build, plan and implement the overall digitalmarketing strategy for all digitalmarketing channels
E-Commerce and Web:
Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts.
Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution.
Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience.
Channel Optimization:
Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.)
Marketing Technology:
Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc.
Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions.
Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College.
Analytics & Reporting:
Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability.
Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals.
Responsible for providing regular campaign performance analysis and optimization recommendations.
Business Development/Admissions/Marketing Partnership:
Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads.
Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies.
Campaigns and Program Launches:
Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web.
Ensure communication of all the above with key stakeholders and cross-functional teams.
Perform market research and competitive analysis.
Qualifications
Job Requirements
Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media.
2-3 years minimum experience working in a marketing agency setting is strongly preferred.
Supervisory experience required.
Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding.
Experience developing and executing marketing plans with clear objectives that are measurable.
Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design.
Ability to conceptualize creative marketing design that has a high impact.
Thorough knowledge of social media measurement.
Experience working with advertising and media planning/buying agencies.
Excellent project management skills.
A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit
The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$78k-110k yearly est. 1d ago
Associate Product Marketing Manager
Boiron USA
Digital marketing manager job in Newtown, PA
Associate Product MarketingManager at Boiron USA
Hybrid Schedule - 3 days in office 2 from home.
Must be able to commute to Newtown Square, PA
What does Boiron Do?
For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.
What would you be doing as a Associate Product MarketingManager?
The Associate Product Manager supports the planning, execution, and analysis of marketing initiatives for assigned brands and categories. This role partners closely with the Senior Product MarketingManager to help develop strategy, coordinate cross-functional activities, execute marketing tactics, and provide business insights that guide decision-making. The APM may manage smaller or primary brands or subsets of the portfolio with oversight, while contributing to innovation, sales support, and operational alignment.
But what does this role really do?
Brand & Portfolio Support
Support the Senior Product MarketingManager across all facets of brand planning, execution, and analysis.
Assist with development of marketing strategies, calendars, and budgets for assigned categories under the senior product marketingmanager's guidance.
Brand Ownership
Manage assigned brands or product subsets with oversight from the Senior Product MarketingManager, ensuring day-to-day execution and alignment with brand strategy.
Campaign & Channel Execution
Partner with Public Relations, Social, Digital, and Creative teams to support execution of awareness-building and conversion-driving programs.
Work with Sales teams to support development of channel-specific materials and retail activation.
New Product Development
Assist with new product development in partnership with global headquarters, tracking milestones and communicating progress internally.
Contribute to development of launch materials, sales tools, and marketing assets.
Project & Vendor Coordination
Managemarketing material requests with the creative team; support operational coordination such as vendor tasks and materials updates.
Market & Business Analysis
Conduct marketplace, category, and sales analyses using internal and external tools; provide insights and recommendations to the team.
Team Participation
Serve as an active contributor in team discussions, providing informed points of view and supporting decisions with data.
Other duties as assigned.
You would be a great fit if you have the following...
Education: Bachelor's degree in marketing, Advertising, or related field.
Enthusiastic team player with a positive attitude; ability to work with various departments within the organization
3+ years of experience in Marketing, product management or brand management
Experience with consumer-packaged goods is ideal but not required
Self-starter capable of delivering on goals with minimal supervision
Ability to stay organized and work on numerous projects concurrently
Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
Ability to travel domestic as needed. 5-6 trips annually, which may include overnight and/or weekend travel
Work under deadline pressure and meet timelines.
Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
Ability to analyze, interpret, and disseminate information.
Must demonstrate personal integrity & honesty.
$86k-125k yearly est. 1d ago
Marketing Analytics Senior Manager
Ra 3.1
Digital marketing manager job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Senior Manager
Job Level: Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$97k-135k yearly est. 60d+ ago
Director of Digital Marketing and Analytics
The American College of Financial Services 4.6
Digital marketing manager job in King of Prussia, PA
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Job Description
Director of DigitalMarketing and Analytics
The Director of DigitalMarketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digitalmarketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency.
The Director of DigitalMarketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College.
This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens.
Essential Functions:
Build, plan and implement the overall digitalmarketing strategy for all digitalmarketing channels
E-Commerce and Web: Lead and own the public-facing ************************** website, including SEO, UX, and CRO optimization efforts.
Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution.
Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience.
Channel Optimization: Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.)
Marketing Technology: Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc.
Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions.
Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College.
Analytics & Reporting: Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability.
Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals.
Responsible for providing regular campaign performance analysis and optimization recommendations.
Business Development/Admissions/Marketing Partnership: Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads.
Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies.
Campaigns and Program Launches: Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web.
Ensure communication of all the above with key stakeholders and cross-functional teams.
Perform market research and competitive analysis.
Qualifications
Job Requirements
Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media.
2-3 years minimum experience working in a marketing agency setting is strongly preferred.
Supervisory experience required.
Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding.
Experience developing and executing marketing plans with clear objectives that are measurable.
Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design.
Ability to conceptualize creative marketing design that has a high impact.
Thorough knowledge of social media measurement.
Experience working with advertising and media planning/buying agencies.
Excellent project management skills.
A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education.
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Additional Information
All your information will be kept confidential according to EEO guidelines.
How much does a digital marketing manager earn in Levittown, PA?
The average digital marketing manager in Levittown, PA earns between $71,000 and $144,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Levittown, PA
$101,000
What are the biggest employers of Digital Marketing Managers in Levittown, PA?
The biggest employers of Digital Marketing Managers in Levittown, PA are: