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  • Marketing Manager, Education

    Logitech 4.0company rating

    Digital marketing manager job in Frankfort, KY

    Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Travel Requirements:** + This role requires travel for internal meetings, industry conferences/trade shows (as required/needed). **The Team and Role:** The **Marketing Manager, Education** is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will be responsible for building and executing a marketing strategy for both direct and indirect (i.e. through channel). The direct marketing strategy will be built upon the focus areas defined by leadership, leverage the content, messaging and programs received from central functions or self-generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team. The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to-channel tactics such as enablement, training, and incentives, as well as through-channel tactics such as advertising, email, and events. The Marketing Manager, Education will present and garner buy-in for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization. **Your Contribution:** **Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will: + Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment. + Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives. + Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers. + Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes. + Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations. + Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners. + Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc. + Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities. + Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set-up, pre and post-analysis (lift & return on investment), and reporting results both internally and externally. + Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives. + Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum). + Bring your relationships with education-specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics. + Act as a subject matter expert within the broader organization regarding the needs, requirements of the Public Sector market, and how they provide benefit to Logitech. **In addition, this role will have regional responsibility for the following programs.** + Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs. **Key Qualifications:** For consideration, you must bring the following minimum skills and behaviors to our team: + Demonstrated success in education marketing. Experience targeting IT decision-makers with technology and/or enterprise services is a plus. + Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required. + Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions. + Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business. + Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required. + Unrelenting curiosity to learn, grow, and adapt. + Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region. In addition, **preferable** skills and behaviors include: + Functional fluency in Customer Relationship Management tools (e.g. Salesforce), Partner Relationship Management tools (e.g. Impartner), and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred. + Understanding of education technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies. + Strong copywriting and design skills will improve agility and speed of execution in this role. **Education:** + BA/BS or equivalent work experience. **\#LI-CT1** **\#LI-Remote** **This position offers an annual salary of typically between $ 83K and $ 185K dependent on location and experience.** **In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.** Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at *************** for assistance and we will get back to you as soon as possible.
    $83k-185k yearly 17d ago
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  • Leader, Product Marketing Success, Public Sector

    Cisco Systems, Inc. 4.8company rating

    Digital marketing manager job in Frankfort, KY

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Your Impact We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. Key Responsibilities: Driving Product Growth and Sales Alignment: * Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. * Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. * Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. * Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. * Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. Team Leadership and Development: * Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. * Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. * Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. * Mentor and coach the team to drive high performance, personal growth, and skill development. * Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. Marketing Program Coordination and Customization: * Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. * Partner with external agencies and internal stakeholders to design and execute regional marketing programs. * -Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. Cross-Functional Collaboration: * Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. * Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. * Provide regular reporting on performance, insights, and forecasts to leadership. Minimum Qualifications * Bachelor's degree in Business, Marketing, or related field. MBA preferred. * 4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. * Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. * Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. * Exceptional leadership skills with experience managing and mentoring high-performing teams. * Excellent communication, presentation, and interpersonal skills. * Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). * Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. * Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. Preferred Skills & Experience: * Experience in working with agencies and external vendors to execute regional marketing programs. * Knowledge of digital marketing strategies and tools. * Experience in cybersecurity sector and familiarity with regional market dynamics Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $92k-115k yearly est. 45d ago
  • Social Media Manger

    Pinch Hit Prose

    Digital marketing manager job in Lexington, KY

    Pinch Hit Prose LLC is seeking a vibrant and dynamic Social Media Manager to join our team! As a growing writing and editing company, we are looking for a talented individual to help us increase our online presence and engage with our audience through various social media platforms. Responsibilities: - Develop and implement social media strategies to promote our services and increase brand awareness - Manage and curate content across our social media accounts, including Facebook, Twitter, Instagram, and LinkedIn - Create engaging and visually appealing content, including graphics, videos, and written posts - Monitor and engage with our audience through comments, messages, and mentions - Utilize analytics and insights to track and report on the success of social media campaigns - Collaborate with our team to brainstorm and execute creative ideas for social media campaigns and promotions - Stay up-to-date with current social media trends and best practices to ensure our company remains relevant and engaging in the digital space Requirements: - Bachelor's degree in Marketing, Communications, Journalism or related field - Minimum of 2-3 years of experience in social media management, preferably in a writing or editing industry - Experience creating and managing social media campaigns across multiple platforms - Proficient in graphic design and video editing software such as Adobe Creative Suite - Strong writing skills with the ability to create engaging and compelling content - Proven track record of growing social media following and engagement - Excellent communication and interpersonal skills - Ability to work independently and as part of a team in a fast-paced environment - Passion for writing and editing with a keen eye for detail Benefits - 401(k) matching - Health insurance - Life insurance - Paid time off - Professional development assistance
    $47k-71k yearly est. 60d+ ago
  • Digital Content Manager - Wkyt

    Gray Media

    Digital marketing manager job in Lexington, KY

    Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WKYT: WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World. The Lexington DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing over 65 hours of news per week. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment. Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix. Lexington is home to the University of Kentucky, where basketball is a way of life! Once you see a game at historic Rupp Arena, your life will never be the same! Job Summary/Description: WKYT and WYMT are searching for a digital news leader and innovator to grow audience and direct creation of local news content across digital, mobile app, OTT, and social media platforms. We are looking for a talented and experienced Digital Content Manager to join our team focused on transforming our stations' brands into 24/7 digital news operations. The Digital Content Manager works with other newsroom leaders in WKYT in Lexington and WYMT in Hazard to oversee daily news editorial decisions while also setting strategic goals for the newsrooms. This includes managing breaking news coverage, special project content, franchise support, and developing a strategy for WKYT.com and WYMT.com, as well as our mobile apps, social media, SEO, OTT/streaming, push alerts, voice platforms, and more. This person will play a key role in charting the stations' news audience growth strategies. We are looking for a people-focused leader with experience in digital journalism, accountable for growing audiences on multiple platforms while focusing on creating quality, impactful, and informative news content. You will use your exceptional journalism ethics while serving as a member of the newsrooms' management teams and coaching teams to create engaging and compelling local news content. Analyzing data and disseminating information to the entire newsroom rounds out this role, always providing the context needed to understand the metrics. This role requires chief editorial digital leadership in the newsroom, a creative storyteller with a strong understanding of digital marketing, SEO best practices, analytics, and video production for digital and social media. The ideal candidate will be passionate about creating engaging content that resonates with our target audiences and drives business objectives, ensuring our digital presence is as strong and engaging as our on-air product. Duties/Responsibilities include, but are not limited to: • Manage the digital content team and lead digital strategy to grow digital and streaming audiences and engagement. • Be the voice of innovation in the newsroom and inspire others to follow your lead. • Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen. • Provide a sharp focus on our streaming platforms and develop best practices for both content and producing the screen to grow awareness and audience. • Champion the creation of vertical short-form videos as a reporting tool for our mobile app. • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results. • Actively partner with the News Directors and other station leaders to lead a cohesive cross-platform strategy. • Oversee all station social media, including Facebook, X, Instagram, YouTube, and other emerging platforms. • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences. • Create unique, engaging, and shareable content. • Teach, coach, and mentor our content teams in best practices for writing and SEO. • Skillfully use social media and digital tools to research, discover, and distribute content. • Collaborate with content leaders across Gray Media to maximize the sharing of our content and leverage innovation and best practices among stations. • Hold newsroom employees accountable to established ethical and editorial standards. • Lead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social updates in coordination with the newsroom. • Ensure all content is on-brand, consistent in terms of style, quality, and tone (AP style), and optimized for search engines. • Stay up-to-date with the latest digital marketing trends, content creation tools, and industry best practices, and evangelize digital best practices throughout the newsroom. • Manage content calendars and ensure timely delivery of all content, especially during breaking news. Qualifications/Requirements: • Bachelor's degree in journalism, communications, or equivalent experience in the field. • Proven track record of digital news experience. • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement. • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news. • Knowledge of content management systems and news production systems, along with social newsgathering tools. • An eye for detail and strong journalism writing skills, and proficiency in AP style. • Experience analyzing audience data and identifying behavioral trends. Knowledge of Google Analytics is a major bonus. • Passion and vision for emerging media. • Strong organizational, leadership, and communication skills, both verbal and written, and collaborative communication with other newsroom managers. • Ability to work under pressure and meet deadlines. • Ability to be flexible with schedule when needed. • Ability to be on weekend on-call manager rotation. • You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback. • We are looking for a leader who is open to new ideas and the pursuit of excellence. • The winning candidate brings a news hound sensibility, a proven track record of driving results, a collaborative spirit, and is an excellent problem-solver, highly organized, and comfortable multitasking and prioritizing. • Skilled at video production for digital and social media platforms, both live and VOD. Performance Expectations: • Speed & Accuracy: Immediate updates during breaking news with verified information. • Content Volume: Consistent flow of web and social updates, including enterprise stories. • Audience Growth: Month-over-month increases in pageviews, sessions, video starts, and engagement across all digital platforms. • Innovation: Experimentation with new platforms (e.g., TikTok, Reels, OTT, newsletters). • Collaboration: Strong coordination with newsroom, promotions, and sales teams. • Leadership: Coaching team members, setting clear expectations, and maintaining morale. If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WKYT-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
    $49k-73k yearly est. 60d+ ago
  • Growth & Lifecycle Marketing Manager

    Datavant

    Digital marketing manager job in Frankfort, KY

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $96k-120k yearly 54d ago
  • VP, Marketing

    Ale 8 One Bottling Company

    Digital marketing manager job in Winchester, KY

    These are exciting times as we celebrate our 100 th anniversary of the Ale-8-One brand in 2026! We are a small, 124-year-old company with a flagship brand that has become a cult icon in the state of Kentucky. The VP of Marketing will have the opportunity to grow Ale-8 in Kentucky and beyond. This position is a key member of our cohesive executive leadership team, and is responsible for leading all marketing efforts for the company: internal and external. If you are a proven marketing team leader who has achieved demonstrable results, with a passion for building brands, and the desire to make a difference, come join our family-owned, independent, values driven company. Position Summary: The VP of Marketing is responsible for leading the marketing team in the development and execution of a comprehensive marketing strategy to grow the Ale-8 brand across our markets. This role is accountable for building strong brand connections with consumers while developing marketing strategies and programs that create measurable demand across all of our channels and markets. The VP of Marketing partners closely with Sales, Strategy & Analytics, and Bottling Operations to equip the sales organization with practical, executable tools to expand distribution, accelerate product sales velocity, inspire and guide new product development, and grow market share. Essential Functions of the Position: Marketing Strategic & Tactical Planning Manage brand strategy, including brand positioning/architecture, brand voice, and brand personality to achieve long-term growth. Build, manage and report on the annual marketing budget. Work with analytics team to understand and provide insight around consumer, category, competition, channel, and retailer trends. Determine and prioritize tactical plans to support specific varieties and packages. Work with sales team to develop marketing plans for key distributors and retailers. Intellectual Property Proactively oversee monitoring and tracking of infringements of Ale-8 intellectual property. Manage legal counsel in developing infringement responses, and in managing IP strategy and trademark submissions, ensuring we're protecting all current and newly developed IP. Leadership and People Development Play key role in collaborating with ELT to develop and execute overall company strategy for growth, and support CEO with internal and external strategic communications. Provide leadership, transparent communication, and development to support marketing team. Provide management, coaching, and professional guidance to marketing team, communicating clear direction, prioritization, and guidance, and developing functional, interpersonal, and leadership skills. Agency Management Manage agencies effectively to support marketing strategy & tactics, PR, design, and research. Build and maintain relationships with outside partners to strengthen & supplement team capabilities. Digital and Social Media Oversee strategy and tactics across current and emerging social and digital media platforms. Review and manage social influencer and ambassador strategy to build awareness and engagement. Develop and execute digital media campaigns to support brand initiatives. Measure the effectiveness and ROI of digital and social media. Sales Support and Promotion Oversee providing sales department with sales programs, pricing and promotion strategies, materials, POS, sales sheets, presentations, and customer and consumer insights. Develop plans and programs for in-store sampling, retail activation and merchandising, promotional pricing strategies, LTOs, and on-premise activations. Lead development and oversee implementation and analysis of annual plan for themed sales promotions to drive display, visibility & trial. Support promotions across the marketing mix. Fan Experience Oversee management of all aspects of the company store, including merchandise design and ordering, inventory management, and in-person and online sales and customer service. Oversee fan experience through onsite tours, from design through revenue generation, as well as external experiences through our event team and partners. E-Commerce Grow online sales and share with Kroger, Walmart, Instacart, Amazon and other retailers, and stay current with e-commerce trends. Monitor online sales, competitive share, ROAS of internal and agency managed online promotions. Develop internal team expertise in e-commerce. Public Relations Lead PR strategy for the brand & company, supporting CEO and Chairman. Partner with agency to develop communications strategy, messaging, and plans to maximize earned media. New Product and Package Development Oversee market research projects to drive NPPD and guide decision making. With leadership, lead strategic direction for NPPD and the prioritization of NPPD opportunities. Lead development of marketing plans to support new product launches. Oversee cross functional NPPD Team. Internal Branding & Marketing The Marketing Department plays a significant role in our internal branding, marketing strategy, and execution, which includes internal communication, employee engagement, and an extensive employee welfare program. The Marketing Department partners with Human Resources to plan, develop, budget, and execute these programs for our amazing employees. Qualifications . Key Requirements: Bachelor's degree in business, marketing, or related field from an accredited university; a graduate degree is preferred but not required. 8+ years marketing experience; CPG preferred. Proven track record of leading marketing professionals with a strong retention rate. Proven track record of planning and successfully executing comprehensive marketing strategies, digital advertising campaigns and successful PR efforts. Highly analytical with competitive analysis experience, pricing strategy a plus. Flexibility to learn and adapt to a fast-changing market environment. Ability to collaborate cross-functionally. Comfortable in a small business environment, as player-coach, wearing lots of hats and pitching in. Meet Ale-8-One's Values and Behavior Standard - to maintain a positive work atmosphere by acting and communicating with integrity and in a respectful manner with employees, co-workers, managers, customers, the public, and all business relationships. This is a full-time position with competitive benefit package, including medical, dental, vision, company paid life insurance and company paid long term and short-term disability insurance. Benefits also include 401(k) and Roth 401(k) with a competitive company match, profit sharing, and paid vacation time. Ale-8-One is proud to be an Equal Opportunity Employer. Rooted in Ale-8's company Values, we prioritize sourcing a diverse group of qualified candidates. Ale-8-One, the soft drink unique to Kentucky, has been bottled in Winchester since 1926. We are a family-owned and operated soft drink sales, marketing, production, and distribution company that has been in business since 1902. For more information about Ale-8-One Bottling Company and our products, please visit us at ************************ or connect with us on: Facebook | Instagram.
    $115k-174k yearly est. 15d ago
  • Marketing Manager, Specialty Physician Practices

    Cardinal Health 4.4company rating

    Digital marketing manager job in Frankfort, KY

    **What Product or Services Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. **Job summary** Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers' needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently. The Marketing Manager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. Marketing Manager, Specialty Physician Practices. **Responsibilities** + With leadership and strategic oversight from the Sr. Marketing Manager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share + Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts + Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns + Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI + Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events + Executes the promotional plan and onsite branding for hosted member events + Manages customer-facing e-newsletters across Rheumatology and Gastroenterology + Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification + Supports the development of sales enablement resources and promotional content aligned to the customer buying journey + Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts + Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health **Qualifications** + Bachelor's degree in Marketing, Communications or related field, preferred + 4-8 years' experience in related field, experience in B2B healthcare is strongly preferred + Prior experience with downstream marketing and lead generation activities + Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel + Excellent communication, presentation and writing skills; Is highly detail oriented + Demonstrated time management, project management and marketing experience + Ability to work in a highly matrixed organization and effectively collaborate with others + Ability to work in a fast-paced, deadline-driven environment + Ability to prioritize and balance multiple initiatives at once + Demonstrates logical decision making and executive presence in a business environment + Ability to understand market trends and competitive positioning + Ability/willingness to travel up to 20% (domestic) **What is expected of you and others at this level** + Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business. + Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels. + Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects. + Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots. + Comfortable trying new things and uses past experiences and feedback to continuously improve future performance. + Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives. + Works independently on complex projects of large scope and may receive general guidance/oversight on new projects. **Anticipated salary range:** $80,900 - $103,950 **Bonus eligible:** No **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** 02/08/2026 *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $80.9k-104k yearly 18d ago
  • Social Media Manager

    Associations International 3.6company rating

    Digital marketing manager job in Lexington, KY

    Job Responsibilities: Explore the current market trend and audience preferences. Set social media marketing goals and create strategies for social media posts. Take care of ROI and prepare proper reports for it. Develop eye-catching content, compile, edit and publish the content on a regular basis. Observe the SEO as well as web traffic for optimizing the content. Collaborate with the other teams in the organization such as the marketing team, sales team, client service, etc for maintaining brand consistency. Interact with social media followers and promptly attend to their queries. Consider all the client's and follower's reviews on social media. Manage the social media account design including the layout of the blogs and the other textual contents posted, account timeline, and profile picture. Make sure that the social media handles the organization to convey the right messages and ideas. They should thereby adhere to the organization's rules, regulations, and objectives. Suggest and initiate the application of new features for creating brand awareness. Be well-versed with the current market trends, technologies, designing tools, etc. Job Skills: Bachelor's degree in marketing and other related courses. Proven experience as a Social Media Manager. Experience in developing social media content and strategies. Good Knowledge of content management systems. Full understanding of SEO and social media. Outstanding copywriting abilities. General understanding of web designs. Great verbal and written communication skills. Strong time management skills, problem-solving skills, and decision-making capabilities. A keen eye for details with respect to content and strategy.
    $41k-55k yearly est. 60d+ ago
  • Director of Digital Engagement

    A&W Restaurants Inc. 4.0company rating

    Digital marketing manager job in Lexington, KY

    We are seeking a strategic and data-driven Director of Digital Engagement to lead our customer engagement and digital marketing initiatives. This role will be responsible for developing and executing comprehensive strategies across our loyalty program, online ordering platforms, customer data management, digital/social media channels, and online reputation management. The ideal candidate will have a proven track record in retail, QSR or fast-casual dining marketing with deep expertise in driving customer acquisition, retention, and lifetime value through digital channels. The Director of Digital Engagement reports to the VP of Marketing & Innovation. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Loyalty Program Strategy Lead development and optimization of A&Ws loyalty program strategy to drive enrollment, engagement, and repeat visits Design compelling reward structures, tier benefits, and promotional campaigns that increase customer lifetime value Analyze program performance metrics and member behavior to identify opportunities for growth Partner with operations and technology teams to enhance the loyalty experience across all touchpoints Online Ordering Strategy Lead digital ordering strategy across web, mobile app, and third-party delivery platforms Optimize the online ordering experience to drive conversion and ticket Develop promotional strategies to increase digital ordering penetration Customer Data Strategy Build and execute a comprehensive customer data strategy that unifies insights across all channels Develop customer segmentation models to enable personalized marketing and targeted campaigns Ensure data governance, privacy compliance, and ethical use of customer information Oversee integration of customer data across marketing technology platforms Digital & Social Media Strategy Oversee social media strategy across all platforms to build brand awareness and community engagement Develop content strategies that drive engagement and support business objectives Oversee awrestaurants.com Online Review Management Develop and implement strategy for managing online reviews across Google, Yelp, third-party delivery platforms, and other review sites Establish protocols for monitoring, responding to, and escalating customer reviews Create response guidelines and train teams on best practices for engaging with customer feedback Analyze review data and sentiment trends to identify operational improvement opportunities Work with operations teams to address recurring issues highlighted in customer feedback Implement programs to encourage positive reviews and increase review volume Email Marketing Strategy Design and execute email marketing programs that drive traffic, orders, and loyalty engagement Optimize email performance through A/B testing, personalization, and segmentation Ensure email deliverability and compliance with regulations Competencies Highly developed analytical and strategic leadership skills. Strong written and verbal presentation abilities. Ability to navigate and lead teams in a fast-paced work environment with time and resource constraints. Ability to execute day-to-day responsibilities at a high level while achieving long-term objectives. Supervisory Responsibility This position will have one direct report. The Director of Digital Engagement has direct supervisory responsibilities and will serve as a coach and mentor for all Marketing Team Members. Physical Demands This role is largely desk and computer focused. However, it does require some sitting, standing, bending, lifting, and moving boxes and other marketing materials up to 50lbs. Additionally, all corporate employees will be asked to work in the company-owned restaurants at least two times a year for shifts lasting 4-9 hours. Standing, cleaning and fast-paced mobility is expected during work in the restaurants. Position Type and Expected Hours of Work This is a full-time position. We offer a hybrid schedule; hours will fall between 7 am and 7 pm Monday- Friday, with some weekend and evening events required. The position would be expected to report to our Lexington, KY, headquarters. Schedules are subject to supervisor and/or Company approval. Travel Some travel may be required for this position, including professional development, site visits, and conferences. Required Education and Experience Bachelors Degree in marketing, business, communication, or related field. 10+ years of experience in a professional marketing, digital or social media role. Experience with leveraging social media management, social listening, and analytics tools. Experience with large-scale marketing delivery technology platforms. Relevant experience will be accepted for consideration instead of a formal degree. Preferred Education and Experience Restaurant and/or retail, franchise experience Equal Opportunity Employment It is the policy of A&W Restaurants, Inc. to offer equal employment opportunity in all aspects of the employer/Team Member relationship without regard to race, color, religion, sex, pregnancy, national origin, ancestry, age, disability, veteran status, marital status, sexual orientation, gender, gender identity, genetic information, tobacco smoking status, or any other status protected by law. A&W Restaurants, Inc. acts in compliance with the requirements and intent of applicable federal, state and local laws and regulations to protect the right to equal opportunity employment. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, projects, duties or responsibilities that are required of the employee for this job. Duties, projects, responsibilities, and activities may change at any time with or without notice. Classification Exempt; Administrative Exemption PIf9d2f7a4c83a-31181-39525452
    $33k-63k yearly est. 7d ago
  • Integrated Marketing Manager, Reality Labs

    Meta 4.8company rating

    Digital marketing manager job in Frankfort, KY

    Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games.The RL Marketing team drives adoration and everyday usage for RL products by unleashing data driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Ray-Ban Meta. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires a capability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a solid understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast. **Required Skills:** Integrated Marketing Manager, Reality Labs Responsibilities: 1. You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle 2. Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap 3. Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting 4. Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries 5. Create innovative briefs to reach our target audiences and achieve business goals 6. Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management 7. Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas **Minimum Qualifications:** Minimum Qualifications: 8. 10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a wide-ranging media mix that delivers measurable brand and business results 9. Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans 10. Demonstrated experience working with media and creative agencies 11. Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams 12. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact 13. Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies 14. Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds **Preferred Qualifications:** Preferred Qualifications: 15. Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies 16. Experience working for a developing or emerging brand with multiple products 17. E-commerce and retail experience, preferably in consumer electronics **Public Compensation:** $152,000/year to $213,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
    $152k-213k yearly 38d ago
  • Strategist, Audience Segmentation & Insights

    General Motors 4.6company rating

    Digital marketing manager job in Frankfort, KY

    **This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.** **The Role** General Motors is seeking a highly analytical and technically skilled Audience Segmentation & Insights Strategist to join our Marketing Applied Sciences Activation team. This role will be responsible for transforming data into actionable insights and audience strategies that drive personalized marketing experiences across channels. You will leverage tools such as Databricks, SQL, PySpark and various marketing platforms to design and execute queries, build and activate audience segments, and enable seamless data workflows that power campaign execution. This is a unique opportunity for someone who enjoys hands-on data analysis, coding, and operational enablement, while directly influencing marketing outcomes and customer experiences. **What You'll Do** **Audience Segmentation & Insights** + Write and optimize SQL/PySpark queries in Databricks and leverage marketing customer data platforms (CDP) and onboarding platforms to identify, size, and analyze customer audiences. + Perform detailed audience personas analysis by combining behavioral, transactional, and demographic data. + Help develop actionable recommendations based on segmentation and insights to improve targeting, personalization, and campaign performance. **Operational Workflows & Data Enablement** + Design and manage workflows that move audiences through data pipelines from source systems to activation platforms (e.g., ESPs, onboarders, personalization tools, media destinations). + Partner with marketing operations and engineering teams to ensure audiences are integrated accurately and efficiently across platforms. + Monitor, troubleshoot, and continuously optimize data processes for scalability and performance. **Insights and Analysis** + Conduct deep-dive analysis to uncover insights, engagement trends, and opportunities for optimization across GM's marketing audiences. + Help translate analytical findings into compelling stories and recommendations for marketing, product, and executive stakeholders. + Establish repeatable processes, dashboards, and documentation for tracking segment performance and impact. **Cross-Functional Collaboration** + Partner closely with data engineers, data scientists, and audience strategists to align on segmentation and activation needs. + Act as a subject matter expert on segmentation logic, audience insights, and operational data flows. + Champion a data-driven culture by sharing insights and enabling teams to make informed marketing decisions. **Your Skills & Abilities (Required Qualifications)** + Bachelor's degree in Data Science, Computer Science, Marketing Analytics, or related field + 3-5 years of experience in data analytics, marketing technology, or audience segmentation. + Proficiency in SQL, Python, or PySpark and experience working in Databricks or similar cloud-based platforms. + Basic familiarity with activation across marketing channels (CRM, Media, website, mobile app, etc) + Ability to track, document and govern audience segmentation logic and processes in sharepoint, confluence and other workflow management tools + Strong analytical, problem-solving, and storytelling skills with the ability to translate data into actionable business insights. + Experience working across large, complex datasets and global/matrixed organizations a plus. + Excellent communication skills, with the ability to collaborate effectively across technical and non-technical stakeholders. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. **Compensation:** + The expected base compensation for this role is: $83,800 - $136,200. Actual base compensation within the identified range will vary based on factors relevant to the position. + Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. + Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.) \#LI-CC1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (************************************************** **Our Culture** **How we hire (************************************************ Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (******************************************** We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest. The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $83.8k-136.2k yearly 3d ago
  • Marketing Director

    The Beaufort Bonnet Company

    Digital marketing manager job in Lexington, KY

    The Beaufort Bonnet Company's mission is to make people happy. Although we have grown significantly throughout the years, our company culture still exudes small business charm. We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! We value work-life balance and offer a flexible corporate office environment.This is an in-person position based out of our corporate office in Lexington, KY. The Marketing Director leads Brand and Creative for The Beaufort Bonnet Company, driving the brand's strategy, identity, and storytelling across all channels and platforms. This role oversees the consistency and integrity of TBBC's brand voice, ensuring every interaction is cohesive, elevated, and authentically aligned with the brand. The Marketing Director shapes the creative vision, aligns cross-functional partners, and ensures all brand expressions are engaging, consistent, and strategically aligned with business goals. Brand Strategy With direction from Head of Brand, lead and support the development and evolution of the TBBC's brand strategy ensuring it reflects the company's heritage, charm, and long-term vision. Serve as the guardian of TBBC's voice and identity, ensuring consistency across ecommerce, wholesale, retail, and all customer touchpoints. Translate brand strategy into actionable plans that strengthen customer connection and support business objectives. Monitor brand health, market trends, and the competitive landscape to inform direction and identify opportunities. Shape and guide the creative vision for campaigns, seasonal stories, product launches, and key brand moments. Oversee creation of content across catalogs, email, SMS, social, ecommerce, wholesale, retail, collaborations, and brand activations, ensuring alignment with TBBC's aesthetic. Partner with Product teams on photoshoot, visual storytelling, and brand assets to ensure imagery embodies the TBBC's elevated charm. Ensure all creative output is cohesive, emotionally resonant, and distinctly aligned with TBBC's identity. Marketing Strategy Lead the annual marketing budgeting process, ensuring proper support for photoshoots, catalogs, email, SMS, social, influencers, affiliates, PR, collaborations, and organic activations. Drive customer growth strategies, focusing on attracting new customers at the baby stage and nurturing long-term value as the child grows. Partner with the COE on paid media, direct marketing, organic initiatives, and SEO plans aligned with seasonal strategies. Evolve the Gratz Bay Country Club loyalty program to accelerate growth in alignment with strategic goals. Support the development of the product launch calendar to ensure campaigns are timely, strategic, and supportive of brand and financial plans. Partner closely with Design, Merchandising, eCommerce, Wholesale, and Retail teams to align storytelling with product priorities and business goals. Oversee influencer, affiliate, and collaboration strategies, ensuring partnerships reflect brand values and reach the right audiences. Support community-building initiatives that strengthen long-term loyalty and engagement. Team Leadership, Performance & Optimization Lead, mentor, and inspire the brand, social, catalog, and creative teams, fostering a collaborative and high-performing culture. Establish clear goals, priorities, and workflows that keep teams aligned, efficient, and operating smoothly. In partnership with COE, monitor marketing performance, campaign impact, and consumer behavior to guide decision-making and continuous improvement. In partnership with COE, develop and implement metrics to measure results and demonstrate the effectiveness of visual assets in driving sales. Track monthly budget performance across marketing channels to monitor ROI and ensure responsible spend. You will love this job if you have… A strong strategic mindset that connects creative storytelling to business and financial goals. A clear creative vision paired with strong attention to detail and effective project management. Proven ability to collaborate effectively with internal teams and external partners. Excellent written and verbal communication skills. High self-motivation, initiative, and the ability to multitask in a fast-paced environment. Who we would like to meet... Bachelor's Degree in Marketing, Communication or equivalent business experience Generally, 10+ years of marketing or brand marketing experience, preferably in the retail or fashion industry. Strong knowledge and understanding of photography, creative content terminology, and apparel market. Excellent understanding of budgeting, with experience managing marketing budgets and evaluating ROI across channels. Comfortable interpreting customer insights, performance metrics, and industry trends to inform decision-making. Experience managing and developing a team. What happens next? If you are interested in this opportunity please apply! You will receive an email confirming we received your application. We will review your application as soon as possible. You can update your resume or information at any time by accessing your candidate profile. This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at **************. U.S. EEOC: Know Your Rights The Beaufort Bonnet Company participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish. Please click here to review our Applicant Privacy Policy.
    $58k-102k yearly est. Auto-Apply 19d ago
  • Youth Activities Manager

    The Walt Disney Company 4.6company rating

    Digital marketing manager job in Frankfort, KY

    Every day at Disney Cruise Line we take pride in bringing the magic of Disney to life. We find joy in creating cherished memories and form genuine connections with our guests. We hold each other to the highest degree and always act responsibly while ensuring the safety of fellow crew and guests. United by our Disney values, we work toward excellence in all we do. As a part of our team, you can live and work in a diverse and inclusive environment amidst a professional and supportive community. If you are ready to create unforgettable experiences and grow as a person and as a professional, apply today. **Responsibilities :** + Responsible for the implementation and handling of the daily operation, Guest and Crew experience aspects for all Youth spaces + Manage the operation and lead the Youth Activities team responsible for the following venues: + It's A Small World Nursery + Oceaneer's Club/Lab + Edge + Vibe + Disney Castaway Cay/ Disney Lookout Cay + Provide leadership for all direct reports. Responsibilities include, but are not limited to: + Manage the daily schedules for Youth Activities Staff + Managing personnel files + Conducting performance reviews, including discipline as needed + Ensuring Project Onboard compliance + Monitoring STAR, while making necessary corrections + Oversee onboard training, new hire and ongoing + Succession planning + Crew recognition and communication + Facilitate department meetings + Operate within budget guidelines and inventory control + Resolve any Guest complaints or issues + Responsible for Youth Activities Navigator section + Monitor and observe Youth Programs for Disney show quality + Adhere to United States Public Health (USPH) policies while ensuring Crew are trained and policies managed + Function in the role of Youth Activities Counselor or related as needed **Basic Qualifications :** + Minimum **four years** recent experience in a high-volume child care operation in a recreational, camp or leisure setting + Minimum **three years** of current or previous management experience in a related field leading and motivating a large team + Degree in related field preferred + Proven experience leading a team + Exceptional Guest service skills + Strong presentation and communication skills + Must be receptive to CPR training while employed with DCL + Attention to detail and strong organizational skills + Ability to lead a team and anticipate and solve problems quickly + Computer skills including word processing and spreadsheet + Experience managing complex policies and detailed operational procedures + Be at least 21 years of age + Willingness to live and work onboard one of our vessels for a certain length of time + Can work a seven-day, 70-84 hour week with limited time off + Can follow Disney Cruise Line appearance guidelines + Appreciate diversity among guests and crew **Additional Information :** This is a **SHIPBOARD** role. You must: + Be genuinely interested in a career at sea and willing to live and work onboard a Disney Cruise Line vessel + Be willing to follow and perform safety role, emergency responsibilities, and associated responsibilities as specified in the ship Assembly Plan + Be willing to uphold the general safety management responsibilities as specified in the Safety Management System in areas and operations under their control + If applicable, be willing to share a confined cabin with other crew members and appreciative of working and living in a multicultural environment that has strict rules and regulations Your Responsibilities: + Have a valid passport and C1/D Seaman's visa (DCL will provide you with documents to obtain this) + Complete a pre-employment medical + Obtain a criminal background check + Bring approved work shoes ** _Disney Cruise Line_ is a drug-free workplace. All new hires are required to undergo drug/alcohol testing within the first week onboard and throughout their contracts. Failure to pass the drug/alcohol testing will result in immediate termination. **Job ID:** 1324865BR **Location:** United States **Job Posting Company:** "Disney Cruise Line" The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
    $56k-94k yearly est. 3d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Digital marketing manager job in Frankfort, KY

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 48d ago
  • Integrated Marketing Manager (3992) MARKETING CORPORATE OFFICE

    Lexington Clinic 4.4company rating

    Digital marketing manager job in Lexington, KY

    The Integrated Marketing Manager will lead the development, execution and optimization of integrated marketing campaigns, social media and brand-building initiatives that support our healthcare organization's growth, service line expansion, patient acquisition, community engagement and reputation management. The role bridges strategy and tactical program delivery across channels (digital, social, traditional, experiential) and works closely creative and paid media teams, clinical, operational, and business unit leaders to achieve measurable marketing and business outcomes. PREFERRED QUALIFICATIONS: The ideal candidate holds a bachelor's degree in Marketing, Communications, Business, or a related field, with 5-8 years of marketing experience, including 3-5 years in healthcare, integrated marketing, or multi-channel campaign management. They bring proven success in developing and optimizing cross-channel programs, strong analytical and project management skills, and experience leading agency partnerships and cross-functional collaboration to advance the brand across key segments. A proactive, results-driven marketing professional, they are a standout in their field and bring fresh, strategic energy. The role requires exceptional communication skills and expertise in social media strategy and best practices, with hands-on experience using social, digital, and brand research platforms such as Meta Business Suite, YouTube, Brandwatch, Sprinklr, Sprout Social, Hootsuite, Google Ads and Analytics. Experience in healthcare systems, knowledge of healthcare regulations (HIPAA, advertising compliance, patient privacy), and familiarity with CRM/marketing automation and analytics platforms (e.g., Salesforce, Marketo, HubSpot, Tableau) is a plus. Travel, a valid driver's license, and automobile insurance are required per Lexington Clinic policy. PHYSICAL GUIDELINES: Physical guidelines include the ability to move, traverse, position self, remain in a stationary position and negotiate steps for up to eight hours per day; articulate speech. NOTE: This document is intended to describe the general nature and level of work performed. It is not intended to act as an exhaustive list of all duties, skills, and responsibilities required of personnel so classified. Attendance is an essential function of the job. LEXINGTON CLINIC IS AN EQUAL OPPORTUNITY EMPLOYER (EOE)
    $69k-90k yearly est. Auto-Apply 60d+ ago
  • Product Marketing Manager

    Dormakaba Germany

    Digital marketing manager job in Lexington, KY

    dormakaba is seeking a Product Marketing Manager for our Safe Locks division in Lexington, KY. Safe Locks develops and manufactures high-security electronic and mechanical locks used in safes, ATMs, and other secure storage applications. Our solutions help protect cash, valuables, and sensitive assets for customers in banking, retail, and government sectors around the world. The Product Marketing Manager is responsible for developing marketing strategies, launching products, and ensuring they meet market needs while driving sales and customer engagement. HIRING SALARY RANGE: Base Salary $85,000 - $105,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) Plus, an Annual Bonus. Please visit our career site for more information on benefits. WHAT YOU WILL DO Conduct market research to understand customer needs, market trends, and competitive landscape. This includes gathering insights through customer feedback, industry events, and online research Develop clear and compelling product messaging that communicates the value and benefits of the product to the target audience Create and execute go-to-market strategies for product launches, ensuring alignment with sales and marketing teams Collaborate with sales teams to provide the necessary tools, training, and materials to effectively sell the product Monitor and analyze product performance in the market, adjusting strategies as necessary to improve sales and customer satisfaction WHAT WE REQUIRE 5+ years' experience in product marketing or product management Bachelor's degree in Marketing, Business Administration, or a related field or equivalent WHAT WE PREFER Experience in the Financial Technology space, working with financial institutions, retailers, ATM deployers, armored car, and service provider integrators Bi-lingual skills (Spanish) WHAT WE OFFER Taking Care of our Employees on Day One with Medical, Dental, Vision, Life and Disability Insurance coverage options. No waiting periods! Your health is our priority, we offer Medical Wellness Programs to aid in your well-being Vacation and Personal Time Off We support your growing family; we provide Parental Leave for Moms and Dads! Wisely plan for your future with our 401k Matching plan beginning on Day One Discover your best attributes using CliftonStrengths to pave the way for success at dormakaba Supporting your career development with our Tuition Reimbursement Program Robust culture supporting internal advancement with our Learn and Grow Program 24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests. Employee Assistance Programs Voluntary Legal Insurance Unlimited Referral Reward Bonuses Corporate Discounts for shopping, travel and more! WHY JOIN DORMAKABA? Our work is IMPORTANT. YOU are important. At schools and universities, in stadiums, airports, hospitals and workplace; for every place that matters. We provide safety, security, and sustainability, providing people with the tools to shape their careers for growth. EVERY team member contributes to our mission and can make a positive difference. Our culture focuses on Growing the Business, Growing Together and Growing Ourselves. We are a global company with more than 16,000 employees worldwide giving you endless opportunities for growth and advancement. #LI-JG1 #LI-Onsite
    $85k-105k yearly 60d+ ago
  • Leader, Product Marketing Success, Public Sector

    Cisco 4.8company rating

    Digital marketing manager job in Frankfort, KY

    The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Your Impact** We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills. **Key Responsibilities:** **Driving Product Growth and Sales Alignment:** -Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business. -Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments. -Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution. -Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded. -Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth. **Team Leadership and Development:** -Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability. -Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth. -Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans. -Mentor and coach the team to drive high performance, personal growth, and skill development. -Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams. **Marketing Program Coordination and Customization:** -Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market. -Partner with external agencies and internal stakeholders to design and execute regional marketing programs. --Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels. Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement. **Cross-Functional Collaboration:** -Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives. -Serve as the voice of the segment to ensure alignment with broader company strategy and objectives. -Provide regular reporting on performance, insights, and forecasts to leadership. **Minimum Qualifications** -Bachelor's degree in Business, Marketing, or related field. MBA preferred. -4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role. -Proven success in driving product growth, pipeline generation, and bookings in a regional or global market. -Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks. -Exceptional leadership skills with experience managing and mentoring high-performing teams. -Excellent communication, presentation, and interpersonal skills. -Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing). -Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights. -Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions. **Preferred Skills & Experience:** -Experience in working with agencies and external vendors to execute regional marketing programs. -Knowledge of digital marketing strategies and tools. -Experience in cybersecurity sector and familiarity with regional market dynamics **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $168,800.00 - $277,400.00 Non-Metro New York state & Washington state: $148,800.00 - $248,200.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $92k-115k yearly est. 60d+ ago
  • Sr. Manager, US Medical Products and Distribution Marketing, Solutions & Services

    Cardinal Health 4.4company rating

    Digital marketing manager job in Frankfort, KY

    _This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability. **_Job Summary_** The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business. **_Responsibilities_** Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Senior manager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following: Team management and development + Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges. + Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback. + Establish and track key performance indicators (KPIs) to measure team success and development. Financials and Performance Metrics + Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics + Regular report-outs to management with insights and recommended actions to exceed financial commitments. + Prepare reports and presentations on product performance and market insights for stakeholders. Product Marketing and GTM Strategies + Develop compelling product positioning and messaging that differentiates the product in the market. + Create value propositions that resonate with target customer segments. + Plan and execute go-to-market strategies for new product launches, including timelines and messaging, + Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch + Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments. + Develop and execute marketing strategies. Create value propositions that resonate with target customer segments + Developing pricing, product, and solution positioning strategies to optimize revenue and profitability. + Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives. + Identify and access potential new opportunities to expand market reach through product roadmap + Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide support and help defend and grow business with key customers. + Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified. + Ensures that marketing strategies are effectively executed at the channel level + Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis + Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively. + Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD Sales Enablement + Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively + Continued collaboration with the sales and solutions team to gather insights to refine messaging and product. **_Qualifications_** + Bachelor's degree from an accredited university preferred; an MBA is preferred + 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred + Previous people management experience preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Ability to influence cross-functional teams without formal authority + Must be able to travel up to 25% of the time, including some nights and weekends. **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible. _**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._ _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 13d ago
  • Product Marketing Manager - Launch Strategy

    Cisco Systems, Inc. 4.8company rating

    Digital marketing manager job in Frankfort, KY

    Remote United States The application window is expected to close on 1/30/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Meet the Team We are seeking a dynamic individual to join our fast-paced, culture-first marketing team-someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Infrastructure and Security Product Marketing team you will partner across Cisco's larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives Your Impact As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers * Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks * Create Tier One Messaging & Content: design and build select messaging to maximize our voice in the market and ensure alignment across other content * Drive Cross-Functional Alignment: develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more - ensuring each team is aligned, resourced, and executing toward shared goals. * Provide Strategic Direction: Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints. * Manage strategic initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution. * Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making. * Create & Maintain Launch Frameworks: Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence. * Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule. * Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org. Minimum Qualifications * 5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles * BS/BA in Business, Marketing, Communications or related field (or equivalent) required * Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions * Ability to manage multiple projects simultaneously with high attention to detail and organizational skills * Analytical mindset with the ability to use data to drive decisions and measure impact. * Demonstrated experience leading cross-functional teams and aligning multiple stakeholders. Preferred Qualifications * Master's degree in Marketing, Business Administration (MBA), Communications, or a related field * Previous experience with global Tier One launch or event strategy * Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders * Deep understanding of go-to-market strategies and integrated marketing campaigns Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $133,200.00 to $168,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $146,100.00 - $229,600.00 Non-Metro New York state & Washington state: $133,200.00 - $221,400.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $146.1k-229.6k yearly 18d ago
  • Sr. Product Marketing Manager, U.S. Medical Products and Distribution, Technology Solutions

    Cardinal Health 4.4company rating

    Digital marketing manager job in Frankfort, KY

    _This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability. **_Job Summary_** The Sr. Product Marketing Manager, U.S. Medical Products & Distribution, Technology Solutions leads the development and implementation of marketing plans for the U.S. Distribution business technology solutions portfolio. The primary responsibility is to understand the industry landscape and customer needs, and to develop, differentiate, and commercialize innovative technology solutions that deliver unique value to customers. These solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue, accelerate growth, and enhance the profitability of the U.S. Medical Products & Distribution business. **_Responsibilities_** + **Portfolio Leadership:** Manage the full lifecycle of technology solutions, including financial performance, roadmap, development, and commercialization, ensuring alignment with business goals. + **Innovation & Differentiation:** Drive the creation of innovative and differentiated technology solutions that address distribution customer challenges and deliver measurable value. + **Market & Customer Insight:** Understand the distribution industry, customer needs, and emerging trends to inform solution strategies and ensure relevance and competitiveness. + **Strategic Integration:** Align technology solutions with the broader U.S. Medical Products & Distribution value proposition to strengthen market positioning and accelerate growth. + **Cross-Functional Collaboration:** Partner with product management, sales, operations, and IT teams to ensure seamless development and launch of technology solutions. + **Performance Measurement:** Define KPIs and reporting mechanisms to evaluate solution adoption, customer impact, and financial performance. + **Thought Leadership:** Represent the technology solutions portfolio in customer engagements, industry forums, and internal strategy discussions to advocate for innovation and differentiation. Financials and Performance Metrics + Tracking the financial progress to measure their effectiveness and monitor performance metrics + Regular report-outs to management with insights and recommended actions to exceed financial commitments. + Prepare reports and presentations on product performance and market insights for stakeholders. Product Marketing and GTM Strategies + Develop compelling product positioning and messaging that differentiates the product in the market. + Create value propositions that resonate with target customer segments. + Plan and execute go-to-market strategies for new product launches, including timelines and messaging, + Coordinate with cross-functional teams (IT & development, enablement, operations, sales, etc.) to ensure a successful launch + Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments. + Develop and execute marketing strategies. Create value propositions that resonate with target customer segments + Developing pricing, product, and solution positioning strategies to optimize revenue and profitability. + Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives. + Identify and access potential new opportunities to expand market reach through product roadmap + Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide support and help defend and grow business with key customers. + Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified. + Ensures that marketing strategies are effectively executed at the channel level + Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis + Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively. + Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD Sales Enablement + Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively + Continued collaboration with the sales and solutions team to gather insights to refine messaging and product. **_Qualifications_** + Bachelor's degree from an accredited university preferred; an MBA is preferred + 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Ability to influence cross-functional teams without formal authority + Must be able to travel up to 25% of the time, including some nights and weekends. **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible. _**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._ _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 13d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Lexington, KY?

The average digital marketing manager in Lexington, KY earns between $67,000 and $137,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Lexington, KY

$96,000
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