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Digital marketing manager jobs in Lower Merion, PA

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  • Digital Experience Manager

    Insight Global

    Digital marketing manager job in Philadelphia, PA

    Title: Digital Experience Manager Duration: 12 month contract with extensions Compensation: $35-50/hr Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law. Must haves/Job Description: Insight Global is looking for a committed Digital Experience Manager to join one of our premium clients in the pharmaceutical space. This person will sit within the activation team and help execute, document, and oversee a brand's omnichannel campaign. You will be facilitating he communication between brand teams, technical/content delivery teams and agency teams. The role and daily responsibilities breaks into some core competencies. Firstly, project management work where you are typically managing 10-30 initiatives which need to be delivered and handled with quality. You will be receiving these strategies and initiatives from the brand marketing team, so you do not own the strategy but are responsible for the execution. Secondly, communications and relationship building - your partnerships with the marketers and activation team needs to be strong. This is vital to earn and build trust, as there is ampul opportunity for feedback to create efficiencies of processes but there needs to be a strong partnership there. Also, translating verbiage from speaking to marketers to developers on the tech team to insight and analytics teams and senior stakeholders. Finally, this role is a heavy hands on work such as creating documentation for playbooks for third and first party vendors and making Business Review Document. The ideal candidate will be experienced in channel marketing, technical marketing operations and/or campaign operations, with a proven track record of driving successful omnichannel marketing campaigns within the pharmaceutical industry. Must Haves: 5-8 years' experience within Digital Marketing or Campaign Operations With 3+ years of that experience working in the Pharmaceutical industry Proven experience documenting business and technical requirements, making Business Review Documents and creating playbooks for third party vendors Strong experience managing and executing omnichannel marketing campaigns partnering with marketing teams, development/tech teams and analytics teams Majority of experience focused on email omnichannel plans rather than SMS or websites Experience translating brand marketing strategies into functional omnichannel plans Strong project management skills with the ability to manage multiple projects simultaneously and marketing automation tools including Salesforce Marketing Cloud, Salesforce Data Cloud, Adobe Analytics, Tealium, and JIRA Strong stakeholder management skills, working with Third Parties and agencies Bachelor's degree in Marketing, Business, or related field. Strong written and verbal communication is essential
    $35-50 hourly 3d ago
  • Marketing Manager

    EPM Scientific 3.9company rating

    Digital marketing manager job in Philadelphia, PA

    About the Company: Come join a rapidly growing pharma based in the Greater Philadelphia area. With a strong commitment to patient care, this organization is dedicated to developing and commercializing innovative therapies that make a meaningful impact on lives. Role Overview: They are seeking a Marketing Manager to help shape brand strategy, lead HCP marketing, engage KOLs, and collaborate closely with sales for a new product launch. The role also involves competitive analysis and ensuring MLR compliance-all within a high-growth environment. Job Requirements: Assist in launch planning and the annual marketing plan including brand strategy, tactics, and budgeting Effectively collaborate with both external and internal stakeholders to ensure alignement and execution of projects Serve as the primary point for sales team to optimize collaboration, field insights, communication, and execution for assigned brand Demostrate expertise of the clinical data for the assigned product, the disease state, the competitors, and the market landscape Ensure marketing materials and activities adhere to all applicable laws and guidelines working with MLR Lead HCP marketing efforts to develop materials and refine messaging Help conduct comprehensive market research and data analysis to generate actionable insights, idnetify trends, and understand competitive landscapes Education & Experience: Bachelor's degree required At least 3-5 years in pharmaceutical or biotech marketing Requirements: Demonstrated strategic thinking, presentation skills, attention to detail, and organizational skills Proven ability to collaborate and communicate effectively with others including senior leaders Must be innovative and proactive Comfortable in a start-up enviornment Strong knowlesge of MLR guidelines and processes Application Process Interested candidates who meet the qualifications are encouraged to apply.
    $75k-116k yearly est. 4d ago
  • Marketing Manager

    The Art of Medicine 3.4company rating

    Digital marketing manager job in Philadelphia, PA

    Job Posting: Growth Marketing Manager Compensation: $90,000 salary + PTO + health benefits About Us We're a rapidly growing multi-state compounding pharmacy with a strong reputation for quality and innovation. We're now investing in growth marketing to expand our provider base, strengthen our inbound funnels, and set the stage for national scale. The Role We are seeking a Growth Marketing Manager who is obsessed with data, analytics, and strategy. This role is 90% marketing, 10% sales support, with a primary focus on building and optimizing funnels that increase provider prescription growth and convert inbound leads into long-term relationships. You'll report directly to the President and have the opportunity to shape the growth engine from the ground up, with the potential to evolve into a Head of Growth role as we scale. Key Responsibilities Develop and execute data-driven marketing strategies to grow prescribing providers and convert inbound leads. Leverage AI, automation, and analytics tools to maximize marketing efficiency. Build and optimize funnels across email, SEO, webinars, and social campaigns. Assist in inbound sales handling until a dedicated sales team is established. Support exhibit booths and conferences a few times a year. Collaborate with leadership to align marketing strategy with company growth goals. Requirements 5+ years of experience in a marketing or sales role with measurable growth outcomes. Proven track record of driving growth through data-driven marketing strategies. Strong familiarity with AI tools and automation platforms; able to leverage them for execution. Experience with sales funnels, social campaigns, and SEO. Analytical mindset with a passion for metrics, KPIs, and ROI. Excellent communication skills; ability to create and direct content. Healthcare/pharmaceutical industry experience is a plus, but not required. What We Offer Paid time off and comprehensive health benefits. Hybrid work structure (remote possible for exceptional candidates). Career growth path to a leadership role as Head of Growth. Opportunity to shape the marketing foundation of a company that's innovating in the pharmacy space.
    $90k yearly 23h ago
  • Head of Influencer Marketing

    Printfly Corporation 4.1company rating

    Digital marketing manager job in Philadelphia, PA

    About RushOrderTees RushOrderTees is a fast-growing leader in custom apparel, printing, and personalized merchandise. We help individuals, businesses, teams, and creators bring their ideas to life-quickly and with unmatched quality. As we expand our presence in the creator economy, we're looking for a strategic and highly connected Head of Influencer Marketing to build and lead our influencer program from the ground up. This role will be instrumental in shaping how the world sees-and engages with-our brand. Position Overview The Head of Influencer Marketing is responsible for developing and executing a comprehensive influencer strategy that drives brand awareness, social engagement, and revenue growth. This leader will build relationships with creators at all levels, manage collaborations from concept to execution, and oversee the full influencer lifecycle: sourcing, outreach, negotiation, content coordination, campaign tracking, and ROI analysis. This role is onsite and highly collaborative, working across Marketing, Creative, Production, and Leadership teams to bring influencer-driven campaigns to life inside our Philadelphia facility. Key Responsibilities Influencer Strategy & Leadership Develop and own the influencer marketing strategy for RushOrderTees across all platforms Build, manage, and scale a network of influencers, creators, and brand ambassadors Identify creators who align with brand values, target audiences, and campaign goals Oversee campaign planning, creative direction, messaging, and deliverables Creator Partnerships & Campaign Execution Lead influencer outreach, negotiation, contracts, and ongoing relationship management Coordinate onsite filming sessions and collaborative content shoots Collaborate with the Creative and Content teams to ensure high-quality production Track campaign metrics, analyze performance, and optimize programs for reach and ROI Cross-Functional Collaboration Partner with Social Media, Performance Marketing, Creative, and E-Commerce teams Ensure influencer content supports broader marketing initiatives and product launches Work closely with production teams inside the facility to showcase behind-the-scenes storytelling opportunities Onsite Presence & Brand Representation Work in-house to align influencer content with the RushOrderTees environment and processes Host influencers during facility visits, give tours, and manage onsite content schedules Ensure all onsite activities reflect the brand's professionalism and creativity Qualifications 5+ years of experience in influencer marketing, talent partnerships, or social-first brand strategy Proven experience managing influencer programs and budgets at scale Strong relationships in the creator community or previous experience sourcing diverse talent Deep understanding of TikTok, Instagram, YouTube, and creator economy trends Excellent negotiation, communication, and leadership skills Ability to manage multiple campaigns simultaneously in a fast-paced environment Experience with influencer platforms/tools (GRIN, Aspire, CreatorIQ, etc.) is a plus Strong analytical mindset with the ability to track KPIs and optimize performance Preferred Skills On-camera or content creation experience (not required but valuable) Experience in e-commerce, apparel, or lifestyle brands Understanding of paid social, user-generated content (UGC), and creator licensing Ability to create decks, briefs, and campaign documentation What We Offer Competitive compensation and benefits A dynamic, creative workplace with hands-on access to apparel production Opportunities to build an influencer program from the ground up A collaborative environment that values experimentation and bold ideas Direct impact on brand growth and visibility How to Apply Please submit your resume please include any previous influencer campaigns, creator partnerships, or case studies you've managed. Work Environment This is a 5 day per week onsite position based the Far Northeast Philadelphia area.
    $105k-163k yearly est. 4d ago
  • Director, Make Excellence & Digital Strategy

    Kenvue Brands LLC

    Digital marketing manager job in Fort Washington, PA

    Kenvue is currently recruiting for a: Director, Make Excellence & Digital Strategy What we do At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA , AVEENO , TYLENOL , LISTERINE , JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here . Role reports to: FW PLANT LEADER Location: North America, United States, Pennsylvania, Fort Washington Work Location: Fully Onsite What you will do The Director, Make Excellence & Digital Strategy is a senior leader of the site responsible for the development and execution of the organization's strategies, goals and objectives. This role is responsible for the overall direction, coordination, implementation, execution, control and completion of the site project portfolio, process excellence program and digital transformation, ensuring consistency with business strategy, commitments and company goals. This includes defining, identifying and securing internal and external resources and coordinating efforts of team members and third-party contractors or consultants to deliver according to plans. Key Responsibilities: Drive the overall Digital Transformation by deploying end-to-end digital solutions that solve unmet needs and generate value through a fully integrated digital ecosystem Partner with the Consumer Health Supply Chain and appropriate councils, to identify key emerging digital initiatives, prioritize digital innovation pipeline of opportunities and drive overall achievement of digital capabilities and roadmap In coordination with the site's Project Management Office (PMO), optimize the entire portfolio to improve costs of resources and maximize benefits while maturing digital capabilities Maintain high quality and safety compliance standards, while planning and executing the project portfolio Drive associated governance processes to enable continuous improvement, product insourcing and new product introductions (NPIs) Facilitate the Process Excellence Program to enable growth, improve systems, waste elimination and employee engagement by applying Process Excellence tools within the KOE framework Act as an internal consultant, influencing decision making and proactively developing solutions to uncover business opportunities and actionable insights driving end-to-end business KPIs Support daily business operations and functions as the site Subject Matter Expert for digital, problem solving and innovation Under administrative direction, support organizational design and implementation of the processes. Manage the implementation of major organizational effectiveness initiatives to increase leadership and organizational capacity Lead crisis management situations and function as the Site Leader in his/her absence Represent the Fort Washington Site and champion the Supply Chain Excellence Program. Facilitate Fort Washington Leadership Team (FWLT) meetings. Ensure adherence to FWLT standard work. Facilitate Operational Reviews and Network Strategy meetings. Maintains site capacity models Represent the Fort Washington Site with the Pennsylvania Manufacturing Association as well as with Government affairs Represent Fort Washington in Regional and Global Governances What we are looking for Required Qualifications Bachelor's degree in sciences or engineering; Master's degree or other advanced degree is preferred Minimum ten (10) years of relevant experience with increasing responsibility in an OTC or Pharma regulated environment is required Experience and working knowledge of Project Management tools Must have proven leadership with significant experience in demonstrating effective influence of senior management Proven record of leading teams in delivering results Business and financial acumen Proven record in leading organizational design and development Strong strategic mind, outstanding critical thinking, influencing and interpersonal and stakeholder management skills are required Director QA, MST, Operations experience is preferred Excellent oral and written communication skills. Desired Qualifications: Knowledgeable in statistics, good manufacturing practices and pharmaceutical industry applicable regulations Advanced research capabilities, problem solving, excellent organizational abilities and project management; ability to maintain confidentiality Strong data visualization and analytical skills including statistical tool knowledge Strong financial acumen at both plant/business level and department budgetary level Strong communication (written, verbal, presentation) ability from floor level operations up to senior VP levels; can demonstrate excellent visualization & story telling skills Ability to facilitate discussions and workshops at multiple organizational levels Demonstrated passion to challenge the status quo and find new solutions and drive out of the box ideas; embraces change PMP or a Project Management Certification is highly desirable; demonstrated enterprise-wide knowledge and experience leading cross-functional teams Black Belt or Green Belt Certification is highly preferred; Six-Sigma and/or Lean certification preferred An internal pre-identified candidate for consideration has been identified. However, all applications will be considered. What's in it for you Annual base salary for new hires in this position ranges: $183,175.00 - $258,600.00 This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors. Competitive Benefit Package* Paid Company Holidays, Paid Vacation, Volunteer Time & More! Learning & Development Opportunities Kenvuer Impact Networks This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process. Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
    $183.2k-258.6k yearly 6d ago
  • Director, Make Excellence & Digital Strategy

    6232-Vogue International Legal Entity

    Digital marketing manager job in Fort Washington, PA

    Kenvue is currently recruiting for a: Director, Make Excellence & Digital Strategy What we do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA , AVEENO , TYLENOL , LISTERINE , JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here. Role reports to: FW PLANT LEADER Location: North America, United States, Pennsylvania, Fort Washington Work Location: Fully Onsite What you will do The Director, Make Excellence & Digital Strategy is a senior leader of the site responsible for the development and execution of the organization's strategies, goals and objectives. This role is responsible for the overall direction, coordination, implementation, execution, control and completion of the site project portfolio, process excellence program and digital transformation, ensuring consistency with business strategy, commitments and company goals. This includes defining, identifying and securing internal and external resources and coordinating efforts of team members and third-party contractors or consultants to deliver according to plans. Key Responsibilities: Drive the overall Digital Transformation by deploying end-to-end digital solutions that solve unmet needs and generate value through a fully integrated digital ecosystem Partner with the Consumer Health Supply Chain and appropriate councils, to identify key emerging digital initiatives, prioritize digital innovation pipeline of opportunities and drive overall achievement of digital capabilities and roadmap In coordination with the site's Project Management Office (PMO), optimize the entire portfolio to improve costs of resources and maximize benefits while maturing digital capabilities Maintain high quality and safety compliance standards, while planning and executing the project portfolio Drive associated governance processes to enable continuous improvement, product insourcing and new product introductions (NPIs) Facilitate the Process Excellence Program to enable growth, improve systems, waste elimination and employee engagement by applying Process Excellence tools within the KOE framework Act as an internal consultant, influencing decision making and proactively developing solutions to uncover business opportunities and actionable insights driving end-to-end business KPIs Support daily business operations and functions as the site Subject Matter Expert for digital, problem solving and innovation Under administrative direction, support organizational design and implementation of the processes. Manage the implementation of major organizational effectiveness initiatives to increase leadership and organizational capacity Lead crisis management situations and function as the Site Leader in his/her absence Represent the Fort Washington Site and champion the Supply Chain Excellence Program. Facilitate Fort Washington Leadership Team (FWLT) meetings. Ensure adherence to FWLT standard work. Facilitate Operational Reviews and Network Strategy meetings. Maintains site capacity models Represent the Fort Washington Site with the Pennsylvania Manufacturing Association as well as with Government affairs Represent Fort Washington in Regional and Global Governances What we are looking for Required Qualifications Bachelor's degree in sciences or engineering; Master's degree or other advanced degree is preferred Minimum ten (10) years of relevant experience with increasing responsibility in an OTC or Pharma regulated environment is required Experience and working knowledge of Project Management tools Must have proven leadership with significant experience in demonstrating effective influence of senior management Proven record of leading teams in delivering results Business and financial acumen Proven record in leading organizational design and development Strong strategic mind, outstanding critical thinking, influencing and interpersonal and stakeholder management skills are required Director QA, MST, Operations experience is preferred Excellent oral and written communication skills. Desired Qualifications: Knowledgeable in statistics, good manufacturing practices and pharmaceutical industry applicable regulations Advanced research capabilities, problem solving, excellent organizational abilities and project management; ability to maintain confidentiality Strong data visualization and analytical skills including statistical tool knowledge Strong financial acumen at both plant/business level and department budgetary level Strong communication (written, verbal, presentation) ability from floor level operations up to senior VP levels; can demonstrate excellent visualization & story telling skills Ability to facilitate discussions and workshops at multiple organizational levels Demonstrated passion to challenge the status quo and find new solutions and drive out of the box ideas; embraces change PMP or a Project Management Certification is highly desirable; demonstrated enterprise-wide knowledge and experience leading cross-functional teams Black Belt or Green Belt Certification is highly preferred; Six-Sigma and/or Lean certification preferred An internal pre-identified candidate for consideration has been identified. However, all applications will be considered. What's in it for you Annual base salary for new hires in this position ranges: $183,175.00 - $258,600.00 This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors. Competitive Benefit Package* Paid Company Holidays, Paid Vacation, Volunteer Time & More! Learning & Development Opportunities Kenvuer Impact Networks This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process. Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
    $183.2k-258.6k yearly Auto-Apply 7d ago
  • AD - Present Customer Analytics

    Onemain (Formerly Springleaf & Onemain Financials

    Digital marketing manager job in Wilmington, DE

    We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies. This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers. Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle. In the Role * Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders * Partner with Present customer channel marketing teams to develop and drive loan renewal strategies. * Monitor PC loan renewal performance trends and comparisons to Plan. * Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools. * Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates. * Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets. * Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company. * Manage a team of high-performing analysts. Requirements * Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred. * 5+ years of analytical experience in digital/marketing space * 2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams. * Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus. * Experience leveraging digital marketing and data visualization tools. * Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives. * Lending or consumer finance industry experience preferred. Location: (hybrid) Wilmington, DE or Baltimore, MD Who we Are OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future. Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain. Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with: * Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances * Up to 4% matching 401(k) * Employee Stock Purchase Plan (10% share discount) * Tuition reimbursement * Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date) * Paid sick leave as determined by state or local ordinance, prorated based on start date * Paid holidays (7 days per year, based on start date) * Paid volunteer time (3 days per year, prorated based on start date) Target base salary range is $130,000 - $180,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance. OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
    $130k-180k yearly 22d ago
  • Digital Channels Product Manger

    JPMC

    Digital marketing manager job in Wilmington, DE

    You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients. As a Product Manager in Digital Channels, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations. Job responsibilities Develops a product strategy and product vision that delivers value to customers Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability Identifies new and emerging digital threats that can lead to customer impact or reputational harm Leads the product development lifecycle form concept to launch for cybersecurity solutions and rules Collaborates with cross-functional teams to execute new functionality and rules Required qualifications, capabilities, and skills 5+ years of experience or equivalent expertise in product management or a relevant domain area Advanced knowledge of the product development life cycle, design, and data analytics Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management Strong understanding of cybersecurity principles, threats, and mitigation strategies. Proven experience with Splunk and/or other log management platforms Strong analytical and problem-solving skills Ability to communicate across differing levels of leadership Preferred qualifications, capabilities, and skills Demonstrated prior experience working in a highly matrixed, complex organization Certifications such as CISSP, CISM, or similar
    $82k-116k yearly est. Auto-Apply 60d+ ago
  • Manager, Marketing Analytics

    Cella Inc. 3.7company rating

    Digital marketing manager job in Wilmington, DE

    Location: Wilmington, Delaware Job Type: PermanentCompensation Range: $130,000 - 150,000 per year Our client is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.Responsibilities: Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership. Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue. Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques. Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages. Manage multiple competing projects, setting clear expectations, and adhering to deadlines. Qualifications: Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science. 5+ years of experience in complex, data-driven problem-solving. Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau). Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies. Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity. Ability to work independently, make sound, fact-based recommendations, and think strategically. Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives. Customer-focused mindset with a passion for delivering innovative marketing solutions. Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling). JOBID: JN -102025-114382#LI-Cella#LI-SJ1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact *************************.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
    $130k-150k yearly 53d ago
  • Marketing Analytics Senior Manager

    Ra 3.1company rating

    Digital marketing manager job in Wilmington, DE

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $101k-140k yearly est. 60d+ ago
  • Creative Marketing Manager

    The Lycra Company LLC 4.3company rating

    Digital marketing manager job in Wilmington, DE

    Role: Creative Marketing Manager The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain. This contributed to making the LYCRA brand a unique asset that still powers today one of the most iconic and valuable corporate franchises in the Apparel industry. It is all reflected in our corporate vision: “enhancing life through innovative garment solutions.” We are seeking a detail-oriented, creatively driven Creative Marketing Manager to join our B2B apparel organization. Reporting to the Director of Creative Marketing, this role bridges design execution with marketing operations, playing a pivotal role in maintaining brand consistency, supporting internal teams, and ensuring the efficient use and distribution of creative assets. The ideal candidate has a foundational graphic design skillset, strong organizational capabilities, and experience managing creative workflows and systems. Reporting to the Director of Creative Marketing based in Wilmington, the successful candidate will be responsible for the following: Key Responsibilities Creative Execution & Support Execute basic graphic design tasks including file conversion, asset resizing, and creating/editing presentation and document templates (e.g., PowerPoint). Produce and update internal-facing marketing collateral using brand templates and guidelines. Assist in preparing visual assets for trade media, sales enablement, and event marketing. Brand Stewardship Ensure consistency in visual branding and messaging across all internal and external materials. Review and provide feedback on visual content to ensure alignment with brand standards. Partner with cross-functional teams to uphold brand integrity across all touchpoints. Asset Management Manage and maintain the company's Digital Asset Management (DAM) system, ensuring all content is current, accurately tagged, and easily accessible. Support teams in the retrieval and proper use of brand assets and templates. Internal Merchandising of Marketing Materials Curate and distribute marketing materials to internal stakeholders to drive usage and adoption. Communicate availability of new or updated assets, campaigns, and content across the organization. Trade Media & Campaign Support Coordinate the trafficking of creative assets for trade media placements and industry publications. Liaise with external media partners, printers, and platforms to ensure timely and accurate asset delivery Required Skills and Experience: Bachelor's degree in Marketing, Graphic Design, Communications, or related field. A minimum of 3-5 years of relevant experience in a marketing or creative services role Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office (especially PowerPoint), and file formatting. Experience working with a Digital Asset Management (DAM) platform (e.g., Acquia, Bynder, Brandfolder, etc.). Strong organizational skills and attention to detail; able to manage multiple projects simultaneously. Understanding of brand guidelines and how to enforce them effectively. Familiarity with trade media processes and creative trafficking is a plus. Desirable Skills & Experience: Apparel Merchandising experience. Compensation/Benefits We offer a competitive salary, including variable pay and an excellent benefits package. The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA , LYCRA HyFit , LYCRA T400 , COOLMAX , THERMOLITE , ELASPAN , SUPPLEX , and TACTEL . The LYCRA Company's legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA fiber. Today, The LYCRA Company focuses on adding value to its customers' products by developing unique innovations designed to meet the consumer's need for comfort and lasting performance. For more information, visit ************************ We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
    $55k-92k yearly est. Auto-Apply 60d+ ago
  • TV Advertising Manager

    Artech Information System 4.8company rating

    Digital marketing manager job in Philadelphia, PA

    Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost. Job Description • Define, develop, and implement standard operational frameworks • Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time • Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way • Have full understanding of all campaign reporting, reviews internally and externally on a regular basis. • Simultaneously manages multiple campaigns for each programmer • Liaison between programmer and all vendors - manage client expectations to be consistent with program sponsor and take corrective action to address gaps • Contain and resolve issues within the program that do not require sponsor attention. • Maintain communication with all stakeholders • Consistent exercise of independent judgment and discretion in matters of significance. • Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes • Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting • Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized • Works with Account Manager and senior leadership team to support other advertising data initiatives • Other duties and responsibilities as assigned • Support on-boarded Programmers from a program management, data request and data product offering perspective • Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch • Provide customer support and manage day to day account management with all programmers • Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise • Work with internal teams to create repeatable reliable process and reporting outputs • Create playbook for Programmers to understand process, procedures and timelines EXPERIENCE NEEDED • Bachelor's Degree or Equivalent • Requires 5-7 years of related experience • Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy • Experience with Agency Planning or TV Sales in the Media and Advertising Industry • Experience with Campaign Planning and post-campaign reporting • Experience with market research/strategy, data visualization, and financial modeling for a Programmers • Experience in applying data insights to TV planning and buying • Knowledgeable with Set-top-box and watermark data analysis and reporting • Excellent communication skills (oral and written) at multiple levels of the organization • Core understanding of Advertising business and technologies that support it • Domestic travel TBD (25%) Top skills 1. campaign planning/ Post campaign reporting, campaign optimization 2. experience in advertising/media sales, media planning 3. knowledge of data insights 4. set top box experience 5. experience with bring your own data (BYOD) 6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused Additional Information If you are interested, please contact: Sophia ************
    $64k-91k yearly est. 60d+ ago
  • Brand Advertising Manager, Vice President

    Jpmorgan Chase & Co 4.8company rating

    Digital marketing manager job in Wilmington, DE

    JobID: 210686959 JobSchedule: Full time JobShift: Base Pay/Salary: Chicago,IL $109,250.00-$170,000.00; New York,NY $114,000.00-$180,000.00 Are you passionate about brand strategy and creative problem-solving? This role offers the chance to be at the center of Chase's Brand team, promoting innovative ways to amplify the brand and engage customers. You'll lead campaign development and contribute to the team's mission of building a powerful Chase master brand, using your skills in customer insights, strategy, and media planning. As a Brand Advertising Vice President on the Brand Team, you will have a passion for advertising, creativity, and brand innovation. You will have strong early career experience at an ad agency or brand/advertising function. You will be driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and marketing. You will love collaboration, and working across teams to successfully execute high performing brand and advertising content. Job responsibilities: * Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts * Understand the business and marketing objectives, championing brand solutions to deliver on business goals * Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support * Partner with marketing research team to uncover key consumer insights and test creative ideas and work * Spearhead the development strategy and messaging that sets the course for powerful creative * Lead and set inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies * Manage production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home * Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle * Responsible for ensuring legal/compliance/risk and control requirements are met for all campaigns * Manage creative budgets associated with managed advertising programs Required qualifications, skills and capabilities * 5 plus years of marketing experience with demonstrated experience in marketing communications/brand and advertising execution * Bachelor's Degree * AI industry knowledge of strategy, planning and implementation * Strong business and marketing acumen with clear ability to distill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration * Ability to write, orchestrate and deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams * Stays well-informed of advertising industry creative and media innovations, with drive to bring new thinking/inspired marketing thought to table to build content that connects to consumers with an eye on constant improvement * Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results * Ability to evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders * Strong understanding of video and digital creative production and execution, strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large, matrix organization, innate talent to be a strong storyteller, who can craft presentations to align and build confidence in direction * Proven ability to take initiative and achieve results with strong analytical, problem solving and planning skills * Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels, excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines Preferred qualifications, skills and capabilities * Degree in Marketing, Advertising, Communications * MBA * Experience working in or directly with advertising agencies
    $114k-180k yearly Auto-Apply 12d ago
  • Product Manager, Digital Experience

    JG Wentworth

    Digital marketing manager job in Chesterbrook, PA

    JG Wentworth is transforming from a single-product legacy brand into a multi-solution financial platform that empowers everyday Americans to take control of their financial future. We're seeking a Product Manager, Digital Experience to lead the development, optimization, and performance of our digital experiences across the entire customer journey - from awareness and lead generation to onboarding and ongoing engagement. This role will partner closely with product line General Managers, technology leadership, data science and UX/design teams to deliver best-in-class digital experiences that drive measurable business outcomes: improved conversion rates, increased lifetime value, and higher customer satisfaction. Responsibilities 40% Strategy & Planning * Develop a cohesive digital experience roadmap that aligns with JG Wentworth's multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings). * Translate business goals and user needs into clear product strategies, hypotheses, and success metrics. * Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention. * Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities. * Collaborate with engineering teams to facilitate execution of ideas. * Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable. * Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience. 40% Delivery & Execution * Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences). * Own the full lifecycle of initiatives - from problem discovery and requirements definition to post-launch analytics and continuous improvement. * Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights. * Regularly review metrics and proactively seek out new and improved date/mechanisms for visibility, ensuring your programs stays aligned with organization goals * Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints. * Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences. 20% Team & Stakeholder Leadership * Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization. * Advocate for customer-centric, data-informed decision making across the organization. * Foster a culture of experimentation, continuous learning, and agile execution within the product team. * Represent digital experience performance in senior leadership reviews and cross-functional planning sessions. Qualifications * 5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business. * Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets. * Proven ability to translate complex technical or analytical findings into clear business recommendations. * Deep understanding of UX principles and customer journey mapping; experience working closely with design teams. * Experience using voice of customer data to design a digital experience * Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance. * Excellent communication and stakeholder management skills, with a track record of influencing senior leaders. * Passion for improving financial health and delivering digital experiences that empower customers. Preferred Skills * Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude). * Familiarity with regulated financial products and compliance-driven environments. * Demonstrated success leading through influence, without direct authority, building engagement, and partnering across organizations at the highest level, including engineering and design teams * History of supporting decisions through business analysis and date, while supporting a balance with intuition and creativity * Experience with conceptualizing complex interrelated applications and system platforms, as well as the ability to communicate those systems to non-technical team members and business partners Success in This Role Looks Like * Meaningful increases in key conversion rates and engagement metrics. * Demonstrable impact on business KPIs through digital experimentation and optimization. * Strong cross-functional trust with Product GMs, Tech, and UX. * A digital experience that feels simple, intuitive, and distinctly "JG Wentworth." The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures. Benefits: * Full Medical/Vision/Dental Benefits * 401K with Company Match * Flexible Hybrid or Remote Schedule * 15 Days PTO * Paid Holidays * An Unmatched Company Culture * On-Site Gym & Gym Membership Reimbursement * Monthly, Quarterly and Annual Bonuses * Employee Referral Bonuses * Public Transportation Discounts * Company Happy Hours * Business Casual Dress Code Start building your career with J.G. Wentworth today! J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time. * 5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business. * Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets. * Proven ability to translate complex technical or analytical findings into clear business recommendations. * Deep understanding of UX principles and customer journey mapping; experience working closely with design teams. * Experience using voice of customer data to design a digital experience * Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance. * Excellent communication and stakeholder management skills, with a track record of influencing senior leaders. * Passion for improving financial health and delivering digital experiences that empower customers. Preferred Skills * Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude). * Familiarity with regulated financial products and compliance-driven environments. * Demonstrated success leading through influence, without direct authority, building engagement, and partnering across organizations at the highest level, including engineering and design teams * History of supporting decisions through business analysis and date, while supporting a balance with intuition and creativity * Experience with conceptualizing complex interrelated applications and system platforms, as well as the ability to communicate those systems to non-technical team members and business partners Success in This Role Looks Like * Meaningful increases in key conversion rates and engagement metrics. * Demonstrable impact on business KPIs through digital experimentation and optimization. * Strong cross-functional trust with Product GMs, Tech, and UX. * A digital experience that feels simple, intuitive, and distinctly "JG Wentworth." The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures. Benefits: * Full Medical/Vision/Dental Benefits * 401K with Company Match * Flexible Hybrid or Remote Schedule * 15 Days PTO * Paid Holidays * An Unmatched Company Culture * On-Site Gym & Gym Membership Reimbursement * Monthly, Quarterly and Annual Bonuses * Employee Referral Bonuses * Public Transportation Discounts * Company Happy Hours * Business Casual Dress Code Start building your career with J.G. Wentworth today! J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time. 40% Strategy & Planning * Develop a cohesive digital experience roadmap that aligns with JG Wentworth's multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings). * Translate business goals and user needs into clear product strategies, hypotheses, and success metrics. * Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention. * Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities. * Collaborate with engineering teams to facilitate execution of ideas. * Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable. * Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience. 40% Delivery & Execution * Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences). * Own the full lifecycle of initiatives - from problem discovery and requirements definition to post-launch analytics and continuous improvement. * Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights. * Regularly review metrics and proactively seek out new and improved date/mechanisms for visibility, ensuring your programs stays aligned with organization goals * Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints. * Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences. 20% Team & Stakeholder Leadership * Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization. * Advocate for customer-centric, data-informed decision making across the organization. * Foster a culture of experimentation, continuous learning, and agile execution within the product team. * Represent digital experience performance in senior leadership reviews and cross-functional planning sessions.
    $77k-109k yearly est. Auto-Apply 41d ago
  • Digital Connected Banking - Product Delivery Manager, Vice President

    JPMC

    Digital marketing manager job in Wilmington, DE

    Shape the future of product delivery while crafting solutions that enhance and optimize customer experiences. Lead end-to-end processes, manage dependencies, and liaise with stakeholders as part of a team at the forefront of innovation. As a Product Delivery Manager in Connected Banking, you work to enhance and optimize the way products are delivered to customers. As a key member of the team, you create solutions and efficiencies that enable successful implementations in an expedient and organized way. Job responsibilities Leads end-to-end product delivery processes including intake, dependency management, release management, product operationalization, delivery feasibility decision-making, and product performance reporting, while escalating opportunities to improve efficiencies and functional coordination Leads the completion of change management activities across functional partners and ensures adherence to the firm's risk, controls, compliance, and regulatory requirements Effectively manages timelines and dependencies while monitoring blockers, ensuring adequate resourcing, and liaising with stakeholders and functional partners Develops and maintains evergreen quarterly roadmaps and summary to ensure alignment with strategic goals and provide clear vision for product delivery. Develops and produces comprehensive Delivery & Release Management Performance Documentation to track progress, identify areas for improvement, and ensure transparency in product delivery processes Ensures all product delivery processes adhere to internal compliance standards, conducting regular reviews to measure adherence to compliance requirements, documenting findings, and implementing course correction actions as necessary Evaluates and enhances delivery and release readiness processes and decision-making frameworks, to recommend improvements that streamline operations and optimize team performance Effectively facilitate and contribute to technical design discussions involving architecture and solution design teams to ensure timely, quality and incremental delivery Coordinate and manage stakeholders to ensure smooth delivery of product features Required qualifications, capabilities, and skills 5+ years of experience or equivalent expertise in product delivery or a relevant domain area Demonstrated ability to execute operational management and change readiness activities Strong understanding of delivery and a proven track record of implementing continuous improvement processes Experience in product or platform-wide release management, in addition to deployment processes and strategies Proven organizational skills with a high level of proactive, personal initiative, strong work ethic, and ability to work independently and across functional teams Experience in software development lifecycle management of API based software programs Exceptional critical thinking and analytical skills Flexible, adaptable to shifting priorities; able to manage multiple tasks and projects in a fast-paced, results-driven environment Strong analytical, communication and interpersonal skills with Customer focused and the ability to turn insights into action Proven stakeholder management skills working across product, technology, agility, design and data teams to develop robust and timely product delivery plans and execution mechanisms within an agile framework Strong expertise and experience in working within an agile product delivery lifecycle Preferred qualifications, capabilities, and skills Proficient knowledge of the product development life cycle, design, and data analytics
    $82k-116k yearly est. Auto-Apply 60d+ ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Digital marketing manager job in Wilmington, DE

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $101k-140k yearly est. 60d+ ago
  • Manager, Marketing Analytics

    Onemain (Formerly Springleaf & Onemain Financials

    Digital marketing manager job in Wilmington, DE

    OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design. The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives. The Role In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology. Responsibilities: * Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership. * Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue. * Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques. * Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages. * Manage multiple competing projects, setting clear expectations, and adhering to deadlines. Qualifications * Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science. * 5+ years of experience in complex, data-driven problem-solving. * Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau). * Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies. * Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity. * Ability to work independently, make sound, fact-based recommendations, and think strategically. * Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives. * Customer-focused mindset with a passion for delivering innovative marketing solutions. * Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling). Who We Are OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future. Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain. Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with: * Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances * Up to 4% matching 401(k) * Employee Stock Purchase Plan (10% share discount) * Tuition reimbursement * Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date) * Paid sick leave as determined by state or local ordinance, prorated based on start date * Paid holidays (7 days per year, based on start date) * Paid volunteer time (3 days per year, prorated based on start date) OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
    $94k-130k yearly est. 32d ago
  • Sr Manager, Marketing Programs

    Cella Inc. 3.7company rating

    Digital marketing manager job in Wilmington, DE

    Location: Wilmington, DelawareJob Type: PermanentCompensation Range: $70,000 - 90,000 per year We are seeking a Senior Manager, Marketing Programs to join our team in a role that strategically blends campaign execution, creative development, and critical client relationship management. You will be responsible for managing the day-to-day marketing programs across a diverse and high-profile portfolio of financial products, including credit cards, personal loans, home equity, and more. This is an ideal position for an ambitious individual seeking comprehensive exposure to the entire campaign lifecycle, working closely with senior leaders, colleagues in Marketing, Finance, and Analytics, as well as external vendors and clients. If you are eager to advance your career in direct marketing and financial services by driving measurable results, we encourage you to apply!Responsibilities: Client Relationship Management: Support and help drive day-to-day client relationships and communications, ensuring campaigns move smoothly from concept through launch. Timeline and Coordination: Support and help drive the development of tactical timelines and deliverables, coordinating with internal teams, clients, creative resources, and external partners (including credit bureaus, list processors, production suppliers, and digital developers). Meeting Participation: Prepare and actively participate in internal and external (client or vendor) planning/status meetings, presenting updates and recommendations. Campaign Execution Campaign Requirements: Translate client objectives into clear campaign requirements, documentation, and marketing matrices. Creative Development: Work closely with designers, and also write compelling copy as needed, to create marketing collateral that resonates with the target audience, aligns with the client's branding, and drives action. Quality Assurance: Manage versioning of marketing collateral and, as needed, review production and creative audits for accuracy of content, data, specifications, and branding requirements. Approval Management: Coordinate client reviews of campaign requirements and collateral to secure final approvals while ensuring quality standards and timelines are met. Continuous Improvement & Administration Innovation and Optimization: Stay updated on industry/competitive trends and best practices in direct marketing, and review campaign results, in order to recommend innovative ideas for marketing campaigns and tests. Financial Support: Support supplier invoice payments and client invoice preparation. Documentation: Support reconciliation of internal and client-related documentation. Qualifications: Experience: A minimum of 5 years of experience in marketing, account management, or a related field. Project Management: Strong project management skills with the ability to manage multiple campaigns simultaneously and juggle diverse tasks in a fast-paced, deadline-driven environment. Attention to Detail: Exceptional attention to detail, organization, and proofreading skills. Process Documentation: Ability to understand and document detailed campaign processes and requirements. Analytical Comfort: Comfort with calculations used in direct marketing campaign management and invoicing. Communication & Collaboration: Strong verbal and written communication skills; ability to communicate confidently with stakeholders. Possesses an affable personality with a strong history of effective relationship building skills and collaboration. Client & Vendor Interaction (Preferred): Experience working directly with clients and vendors is preferred. Technical Proficiency: Proficiency with Microsoft Excel, PowerPoint, and Word. Familiarity with Google Sheets, Adobe Acrobat, and Outlook. Education: B.S. or B.A. degree in Marketing, Business, Communications, or a related field. Direct Marketing Knowledge (Preferred): Familiarity with direct marketing principles (direct mail, digital, test design) is strongly preferred. JOBID: 112025-118249#LI-CELLA#LI-KF1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact *************************.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
    $70k-90k yearly 19d ago
  • Executive Director, Chase Auto Commercial Solutions Marketing

    Jpmorganchase 4.8company rating

    Digital marketing manager job in Wilmington, DE

    Our commercial business aims to advise our clients-from single rooftops to large, publicly traded dealer groups-on how to grow and run their businesses. We offer a comprehensive suite of commercial products and services, including floorplan lending, deposits and treasury services, acquisition financing, real estate lending, syndicated loans, and merchant services. This supports our overall value proposition in Chase Auto as we seek to meet the end-to-end needs of our dealer partners, who are critical to the auto ecosystem. As the Executive Director of Commercial Solutions Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channels and distribution, lead generation, and client engagement for dealer commercial segments. You must have demonstrable knowledge and experience in B2B marketing within a large enterprise with direct sales teams. Job Responsibilities Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals. Implement visual identity and brand voice for the dealer segment. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty. Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Position bundled solutions that align with segments such as large dealer groups, regionals, small franchises, independents, and private label franchises. Support the head of auto commercial banking by aggregating client experience feedback, market research, and insights to further differentiate value with undisputed reasons to believe, go-to-market messaging, and claims. Develop and maintain client contact strategies using campaigns and always-on communication of offerings and advisory, leveraging Salesforce Marketing Cloud. Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars or in-person venues. Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives. Collaborate with sales leadership, product, and other cross-line-of-business teams to align marketing strategies with business goals and drive integrated solutions. Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact. Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives. Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making. Required Qualifications, Capabilities, and Skills 10+ years of leadership with demonstrable experience in the development and implementation of B2B marketing strategies. Strong people leadership skills with experience managing and developing a team. Strong interpersonal skills with the ability to build relationships and influence stakeholders. Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications. Exceptional written, presentation, and verbal communication skills. Strong executive presence. Critical thinker with an analytical mindset to interpret data and make informed decisions. Creative thinker with a passion for innovation and continuous improvement. BS/BA degree Preferred Qualifications, Capabilities, and Skills MBA preferred. Auto industry expertise. Financial services experience. Proven experience in B2B marketing within a large enterprise and geographical sales team.
    $106k-139k yearly est. Auto-Apply 33d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Digital marketing manager job in Philadelphia, PA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $97k-135k yearly est. 60d+ ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Lower Merion, PA?

The average digital marketing manager in Lower Merion, PA earns between $71,000 and $143,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Lower Merion, PA

$101,000

What are the biggest employers of Digital Marketing Managers in Lower Merion, PA?

The biggest employers of Digital Marketing Managers in Lower Merion, PA are:
  1. Barnes Foundation
  2. Deloitte
  3. Huron Consulting Group
  4. SMB Partners
  5. Ernst & Young
  6. Children's Hospital of Philadelphia
  7. Wpp Us Holdings Inc
  8. Firstrust Bank
  9. Heights Philadelphia
  10. Insight Global
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