Senior Marketing Communications Manager
Digital marketing manager job in Middleton, WI
MISSION
Gilson is seeking a strategic, creative, and analytically minded Senior Manager of Marketing Communications to lead and integrate key marketing functions across customer acquisition, content management, public relations, and brand strategy. This role is central to enhancing Gilson's ability to reach and recruit target customers and to elevate the brand's visibility and image within the scientific community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing-from brand management to analytics-and a proven ability to translate strategy into compelling content and measurable outcomes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leadership & Strategy
Collaborate directly with the CEO to execute brand strategy and develop guidelines and governance
Drive the evolution of Gilson's brand identity to increase awareness and refresh its image in the scientific community
Lead cross-functional marketing operations to support business growth and customer engagement
Serve as the central point of coordination between marketing communications and other marketing structures (Customer Marketing, Category Marketing)
Operational Oversight
Oversee customer acquisition resources, ensuring strategic alignment and performance optimization
Manage content creation and distribution teams, ensuring consistency, quality, and relevance across channels
Own and execute public relations strategy, including media outreach, press releases, and reputation management
Lead project management for large-scale marketing initiatives, ensuring timely delivery and cross-functional collaboration
Cross Functional Collaboration
Liaise with e-commerce technical teams to ensure marketing content and campaigns are optimized for digital platforms
Partner with the leadership team to align marketing communications with company-wide priorities and initiatives
Facilitate integration and communication between centralized marketing operations and decentralized marketing functions
JOB REQUIREMENTS
WORK EXPERIENCE
10+ years of experience in marketing communications, with at least 3 years in a leadership role
Proven experience in brand strategy execution, PR, and project management
Experience working in matrixed or multi-business environments is a plus
SKILLS AND KNOWLEDGE
Marketing Generalist: Deep understanding of brand management, campaign execution, digital marketing, and analytics
Creative Thinker: Able to develop strategic approaches and translate them into engaging content and design
Analytical Mindset: Skilled in using metrics and performance data to optimize marketing effectiveness and ROI
Collaborative Leader: Comfortable working across teams and functions to drive alignment and results
Dual Market Expertise: Capable of working on both B2C marketing concepts and highly technical B2B products
Scientific Market Adaptability: Proven experience in scientific or technical environments, or a demonstrated ability to quickly adapt to complex, specialized markets
OTHER
Strong understanding of customer acquisition funnels, content operations, and digital marketing platforms
Excellent communication, leadership, and stakeholder management skills
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Auto-ApplyDirector, HCP Marketing Lead
Digital marketing manager job in Madison, WI
The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.
The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing.
**Key Responsibilities**
+ **HCP Marketing Strategy & Execution:** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brandobjectivesand competitive positioning.
+ **Omnichannel & Non-Personal Promotion (NPP):** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
+ **HCP Engagement & Field Enablement:** Develop promotional tools, messaging, and training resources to empower the field sales team andoptimize HCP engagement.
+ **KOL Engagement & Speaker Programs:** Partner with medical and sales teams toidentifyand engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan
+ **Market Insights & Competitive Intelligence:** Utilizemarket research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
+ **Brand Positioning & Messaging:** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
+ **Market Access Pull Through:** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts
+ **Cross-Functional Leadership:** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
+ **Performance Measurement & Optimization:** Establishand track key performance indicators (KPIs) to assess HCP marketing effectiveness andoptimizepromotional investments.
+ **Budget & Resource Management:** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
**Qualifications & Key Competencies**
+ Bachelor's degree in Business, Marketing, or a related field; MBA preferred
+ 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
+ Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
+ Launch experience preferred
+ Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
+ Omnichannel marketingexpertise, including digital and traditional HCP engagement tactics
+ Strong analytical skills, with the ability toleveragedata and insights to refine marketing execution
+ Demonstrated ability to plan and manage large investments and marketing budgets tooptimizeoverall ROI
+ Excellent collaboration and communication skills, with experience working in cross-functional teams
+ Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
+ Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Growth & Lifecycle Marketing Manager
Digital marketing manager job in Madison, WI
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time.
You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.
This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results.
**Key Responsibilities**
**Lifecycle & Customer Marketing**
+ Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
+ Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
+ Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
+ Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
**Growth Support & Cross-Funnel Optimization**
+ Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
+ Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
+ Test lifecycle and early-journey experiments that drive activation and product adoption.
+ Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
**Content Development**
+ Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
+ Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
+ Help scale repeatable content frameworks that support both awareness and retention efforts.
**Analytics & Optimization**
+ Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
+ Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
+ Report out on results, learnings, and recommendations for cross-functional stakeholders.
**What You Bring**
+ 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
+ Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
+ Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
+ Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
+ Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
+ Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
+ Excitement about working cross-functionally in a fast-moving environment.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$96,000-$120,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
Graphic & Digital Communications Manager
Digital marketing manager job in Madison, WI
Salary Information The position is classified as a Graphic Designer/Artist with an annual salary range of $53,183 - $81,071 per year. Starting salary is dependent on experience and education. This position receives the same benefits available to other State of Wisconsin employees, including health insurance and retirement. For more information related to benefits, please see: ******************************************
Job Details
* Plan, design, and produce artwork and digital content for visual communications, including print and video media. Examples include:
* Printed newsletters, surveys, and e-newsletter content blocks,
* Video clips, Instagram Reels, Tik Tok posts,
* Legislative letterhead and envelopes,
* Posters or display placards,
* Caucus social media graphics (e.g., holiday, special recognition days), and more.
* Confer and consult with legislators and staff regarding design, production techniques, content, client objectives and target audience for their project.
* Collaborate with printers, photographers, legislative members and staff and others during the production process.
* Provide instructions for final preparation to the printer for digital artwork when required.
* Contribute to caucus communications and outreach strategy meetings regarding graphics, video content, and other messaging issues.
* Develop or contribute to other communications projects such as video production, website development, and social media strategy/development.
* Support leadership staff in establishing best practices for digital and print communications (social media, websites, e-newsletters, legislative mailers, etc.).
* Support legislative staff through training on design programs (Canva, Umbraco, MailChimp, etc.).
Qualifications
The successful candidate will possess the following qualifications:
* Strong verbal and written communications skills.
* Proficiency in Adobe Suite (InDesign, Premiere Pro highly preferred), Canva, or another design program for graphic design and video production.
* Familiarity with social media platforms, algorithms, and the fast-paced world of content creation.
* Experience in mail design, printing, or other traditional media.
* Ability to work independently in a fast-paced environment and prioritize simultaneous competing projects and duties.
* Ability to be highly productive and meet deadlines under fast-paced conditions.
* Excellent organizational and follow-through skills.
* High degree of professionalism and an understanding of discretion, attention to detail, and the occasional long hours needed to effectively staff a state legislator.
How To Apply
Qualified candidates should submit a cover letter outlining their experience and resume to ********************************.
Deadline to Apply
Applications will be reviewed on a rolling basis. We hope to have the position filled by early January.
Media Executive - Wmtv
Digital marketing manager job in Madison, WI
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WMTV:
WMTV is the NBC affiliate and Gray Television-owned station serving south central Wisconsin. We are the #1 station-leading the market in news and weather coverage. We're recognized for sharing information with accuracy and immediacy on our digital platforms.
WMTV is located in Madison, just 1.5 hours from Milwaukee, 2.5 hours from Chicago, and 5 hours from Minneapolis/St. Paul. We are an award-winning team and work in a state-of-the-art facility that provides employees with the best technology and one of the best newsrooms in the nation. Madison is the capital city of Wisconsin and home to the Big 10's University of Wisconsin-Madison. Madison is consistently voted one of the best places in the country to live.
WMTV- Madison, WI - Link -****************************
Job Summary/Description:
Are you a high-energy, creative individual who likes working with people? WMTV is seeking an energetic media salesperson with the primary responsibility of growing advertising revenue with existing accounts and through new business development on all WMTV properties, including NBC, CW, nbc15.com, and other digital offerings.
Duties/Responsibilities include, but are not limited to:
• Develop new business and deliver advertising results for clients
• Identify and present marketing solutions to a variety of local businesses in a variety of fields
• Prospect for new accounts - make cold calls to secure needs analysis meetings and peak businesses' interest with all the exciting programs and products we have to offer
• Research accounts and the marketplace on a consistent basis.
• Work with Creative Services on commercial production, the Traffic department on advertising copy traffic, the Finance department on invoicing, discrepancies, and collection issues
Qualifications/Requirements:
• Personable with excellent verbal and written communication skills
• Effectively manage time and resources
• Effective problem-solving and organizational skills
• Detail-oriented with a strong work ethic and follow-through
• Understanding of core marketing principles
• Proficient with MS Office, Word, Excel, PowerPoint
• Bachelor's Degree Preferred
• Valid driver's license with driving requirements
We offer comprehensive training for new Media Executives, medical/dental, 401(k), vacation, retirement, and other benefits. Our commission structure will allow you to grow without limits.
If you feel you're qualified and want to work with a great group of people, go to
***************************************
, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-service portal
)
WMTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Marketing Manager
Digital marketing manager job in Madison, WI
Elephas, a Madison, WI based biotechnology start-up company, is seeking a highly motivated Marketing Manager to join our team. Applicants should be comfortable in a fast-paced and collaborative environment. The successful candidate will be a dynamic thinker with exceptional communication skills and proven results helping to develop and drive diagnostic marketing campaigns to support the pharma services business. This individual will have relevant experience and help drive adoption of the Elephas Live Platform among pharmaceutical companies developing immuno-oncology agents.
Essential Duties and Responsibilities
* Assist in the development of positioning, value proposition, and ongoing messaging for Pharma services offering including execution of specific pharma tactics.
* Create connections and collaboration with other members of the commercial marketing team to ensure consistency of messaging and tactical execution across the different Elephas business opportunities.
* Support the annual marketing plan process and campaign strategy for pharma services, aligned with corporate and commercial goals.
* Define target segments, personas, and customer journeys for pharma services leads including aiding in the development of specific target lists.
* Develop sales enablement tools to support the pharma services business development team.
* Manage all digital content including websites, CRM, conference collateral, social media, display media, and video specific to pharma programs.
* Own end-to-end campaign analytics for pharma programs, from awareness through opportunity creation and revenue impact.
* Collaborate on overall marketing tactical performance including development of measurement plans and ongoing optimizations for leadership review.
Education/Experience/Skills
* Bachelor's degree in business or science required
* Minimum 3-4 years of experience in marketing with life science experience preferred
* Demonstrated experience developing marketing strategies, creating content, and working collaboratively with external agency partners
* Direct experience managing different agencies including medical communications, PR, advertising, booth vendors, market research, etc.
* Hands on experience in technology platforms including HubSpot, Google Analytics, PowerBI, etc.
* Managerial experience of younger team members preferred
* Exceptional analytical and problem-solving skills
We offer our employees competitive compensation and benefits, including paid time off, health insurance, life insurance, flexible spending accounts, a 401(k) plan, and stock options.
DISCLAIMER
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Downstream Marketing Leader
Digital marketing manager job in Madison, WI
Hi! I'm Bobby, the Chief Commercial Officer for EnsoData. We are seeking a dynamic, strategic and results-driven Downstream Marketing Leader to lead the execution of marketing initiatives for our healthcare medical device portfolio. This person must be passionate about making healthcare better!
This role will focus on driving B2B product adoption, customer engagement, and market growth post-launch. The ideal candidate has experience in healthcare or medical devices, understands the complexities of regulated markets, and can translate clinical and technical features into customer-centric value propositions.
This position offers a flexible work environment, competitive salary of $115,000 to $140,000 along with bonus program, stock options and generous benefits, including paid time off.
About EnsoData
EnsoData strives to make healthcare more accurate, efficient, and affordable through waveform artificial intelligence (AI) technology. Using AI and machine learning, our software analyzes billions of data points collected from sensors placed throughout the human body. Our first solution, EnsoSleep, reduces the time clinicians spend analyzing, scoring and managing sleep studies. This results in a simplified and accelerated patient testing, diagnosis, and treatment workflow. Our AI-powered technology has the capability of informing health decisions beyond sleep medicine, from monitoring patient health in the ICU or through wearables, to detecting and capturing seizure data, to providing earlier detection of heart disease, diabetes, stroke, and Alzheimer's.
Here is a little about what we are doing in the world of sleep medicine...
EnsoSleep - FDA-Cleared PSG and HSAT Scoring and Study Management
EnsoSleep PPG - FDA-Cleared, AI-Powered Sleep Diagnosis Using Pulse Oximeters
**Here is a link to learn a little about our Celeste app!
Key Responsibilities
Commercial Strategy & Execution
Develop and implement comprehensive marketing plans to support product launches and achieve revenue targets.
Manage the full product lifecycle, including introductions, transitions, and phase-outs.
Go-to-Market & Sales Enablement
Define product messaging and positioning that differentiates offerings in the marketplace.
Create sales enablement materials, collateral, and training programs to support sales team effectiveness.
Market & Customer Expertise
Maintain a deep understanding of customer needs, market dynamics, and competitive landscape.
Build and leverage relationships with Key Opinion Leaders (KOLs) and key customers to gather insights and foster advocacy.
Cross-Functional Collaboration
Partner with Upstream Marketing, Product Development, and Regulatory team members to ensure alignment on product strategy and messaging.
Serve as the primary liaison between Marketing and Sales to drive adoption and market success.
Performance Analysis
Define, track, and report on key performance indicators (KPIs) for marketing initiatives.
Analyze campaign performance and sales data to optimize strategies and improve ROI.
Requirements
Education
Bachelor's degree in Marketing, Business, or related field required.
MBA preferred.
Experience
Strategic marketing experience in medical technology is required for this role.
5-7 years of marketing experience, with proven success in downstream or product marketing.
Track record of developing and executing go-to-market strategies and commercial plans.
Experience working in cross-functional, collaborative environments.
Skills & Competencies
Strategic & Analytical Thinking: Ability to interpret complex data and translate insights into actionable strategies.
Communication: Excellent written and verbal skills; able to communicate ideas persuasively across audiences.
Project Management: Strong organizational skills with the ability to manage multiple priorities and deadlines.
Leadership: Skilled at influencing and motivating teams without direct authority.
Adaptability: Thrives in fast-paced, dynamic environments.
Technical Proficiency: Proficient with CRM systems (e.g., HubSpot), marketing analytics platforms, and Google Workspace.
Company Culture - Embrace the Pineapple!
How do we do this? ************************************************
Make Healthcare Better - is passionate about moving healthcare to a better place for everyone everywhere
Put Customers First - delights customers by working closely with them to support their initiatives
Be a Great Teammate - spreads the good vibes and is a joy to work with; also understands the value of helping one's teammates
Gets $#!t Done - bias toward action and intrinsically motivated to go above and beyond; demonstrates the ability to work autonomously as well as across teams
We also practice a Focus on Quality and look for teammates who don't cut corners and demonstrate integrity and attention to detail
Benefits
The benefits package includes, but is not limited to, the following:
Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules! That being said, we have an amazing office headquarters in downtown Madison, WI with views of the capitol that you are welcome to work at anytime. In case you didn't know, Madison has consistently been ranked as one of the top places to live in the US (businessinsider.com, money.com, livability.com)!
Health, dental, and vision insurance with options to choose a plan that fits you and your dependents needs.
Paid time off options - we want our employees to rest, recharge, and feel better.
Stock options - we want team members to feel ownership in the organization. When EnsoData does well, you do well.
Company Bonus Program - if we do well, we want to reward our team members! This position may include participation in the company bonus program.
401k to help people invest in the future.
Team Summits! We look forward to opportunities to gather in person and enjoy a few days together. We participate in team events and gain some great in-person time. (Hint: check out our blog for info from former team gatherings!)
Interview Process
Submit a resume online and our hiring team will choose those that seem like the best candidates.
We look forward to meeting you face-to-face! A few candidates will be chosen for a video call to get to know each other, discuss your experience, and explain the position in more detail.
Expect an opportunity to show your skills.
The final candidates will have a chance to meet a few people from the team.
Offer!
Let's talk
EnsoData seeks to recruit, hire, and retain the most talented people from a diverse candidate pool. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. If you think you're a great fit, but don't necessarily check every box on the job description, please still get in touch.
To learn more about our ongoing commitment to diversity, check here.
Note: this role is based in the continental United States and currently EnsoData is unable to support sponsorships so candidates must be legally eligible to work and reside in the United States now and in the future.
Equal Employment Opportunity
EnsoData is proud to be an Equal Employment Opportunity employer. We do not discriminate against, nor do we tolerate unlawful harassment against, team members or any other covered persons on any basis of race, color, protective hairstyles, national, social, or ethnic origin, gender, pregnancy, childbirth, gender orientation, identity or expression, sexual, relationship, or romantic orientation, marital, civil union or domestic partnership status, family or parental status, age, protected veteran status, arrest record, expunged or sealed convictions, criminal history, source of income, credit history, housing status, physical, mental, or sensory disability, medical condition, genetic information, religion, or any other status protected by the laws or regulations in the locations where we operate.
We value, celebrate, and support diversity, inclusion, and our differences. We are committed to providing a safe work environment and a company culture of mutual respect where equal employment opportunities are available to all applicants and teammates. We seek to recruit, hire, and retain the most talented people from a diverse candidate pool. We strongly encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, intersectional individuals, foreign-born residents, and veterans to apply. We have a deep conviction that diversity and inclusion among our teams, our communities, and our physical and virtual workplaces is vital to the success of EnsoData's mission to improve healthcare access, outcomes, and affordability for patients and communities everywhere globally.
If you are a job seeker applying to EnsoData and you feel that you need to request an accommodation or alternative application, please contact Angela at *******************.
Auto-ApplySenior Digital Marketing Manager
Digital marketing manager job in Monroe, WI
Integrated Marketing Solutions (IMS) offers a range of alternative media management and consulting solutions. We are hiring a Senior Digital Marketing Manager to lead the shift to a digital-first marketing strategy. This full-time position reports to the Director of eCommerce, with backing from senior leadership and cross-functional teams. As an influential and intentional business builder, you will be the primary digital marketing liaison for diverse brands across multiple internal departments and partners.
This role requires a strong record of driving marketing results and transformation. Are you seeking a new challenge where you will have the opportunity to leverage your expertise and play a pivotal role in driving the company's future success as a digital-first marketer? If so, then this role may be a great fit for you!
WHAT YOU'LL DO:
You'll lead corporate-wide initiatives and be a visible driver of digital transformation across the organization. The Senior Digital Marketing Manager leads a team of eCommerce Strategists and Paid Media Marketers in developing and executing multi-brand ecommerce strategies that deliver on business objectives. This role requires a strong balance of strategic leadership and hands-on expertise, particularly in paid advertising (PPC, display, social, SEO, and emerging digital channels). A critical responsibility of this position is the ability to make data-driven decisions-analyzing campaign performance, identifying opportunities, and guiding optimization strategies that maximize ROI.
Serving as the key connection between brand teams and the ecommerce organization, the Senior Manager ensures that brand stories are translated into impactful digital experiences across all channels while driving performance through insight-led execution. Success in this role is defined by consistently setting aggressive customer acquisition targets and delivering measurable revenue and profit growth through data-driven strategy and disciplined execution.
Strategic Planning & Execution:
• Partner with senior brand stakeholders to understand goals and translate them into actionable digital marketing strategies and roadmaps.
• Guide the team in building, managing, and optimizing campaigns across websites, email, paid media, and on-site merchandising.
• Ensure brand storytelling is effectively translated into high-performing digital experiences.
Paid Advertising Leadership:
• Oversee paid media campaigns across PPC, display, social, and alternative advertising channels.
• Provide strategic direction and hands-on expertise in campaign setup, optimization, and performance management.
• Analyze campaign data to identify trends, opportunities, and actionable insights for improvement.
• Drive a culture of testing, learning, and making data-driven decisions to maximize ROI.
Team Leadership & Development:
• Manage five direct reports, including eCommerce Strategists and Digital Marketers dedicated to paid advertising (PPC, display, social, SEO, and emerging digital media).
• Play a pivotal role in accelerating the company's shift to a digital-first organization.
• Lead, coach, and develop team members, setting clear expectations and driving accountability for results.
• Provide regular feedback, mentorship, and career development opportunities.
• Create a collaborative, high-performing culture focused on results, innovation, and continuous improvement.
Cross-Functional Collaboration:
• Act as the primary digital marketing liaison for assigned brands, building trusted relationships with brand, creative, merchandising, and catalog teams.
• Coordinate resources across internal departments (email, paid media, web merchandising, IMS marketing, Creative Marketing Services, etc.) to deliver fully integrated campaigns.
• Recommend and champion adoption of new digital tools, technologies, and processes that drive efficiency and growth.
Performance Management & Reporting:
• Oversee tracking and reporting of campaign KPIs across both strategy and paid advertising.
• Deliver actionable insights and strategic recommendations to senior leadership and brand partners.
• Leverage data to identify growth opportunities and continuously optimize channel performance.
WHAT IT TAKES:
We need a highly driven, disciplined, and ethical digital marketing leader. Ideally, you'll have a bachelor's degree in marketing, business, or a related field. In addition, we are looking for:
• 7+ years of experience in digital marketing, ecommerce, or related fields; multi-brand and paid media experience strongly preferred.
• 3+ years of experience managing and developing marketing teams, including direct oversight of paid advertising.
• Highly motivated leader with a track record of scaling digital acquisition programs that produce significant business impact.
• Hands-on expertise in executing and optimizing digital advertising campaigns (PPC, display, social, and alternative channels).
• Strong analytical skills with proven experience turning data into actionable strategies.
• Demonstrated ability to make data-driven decisions that optimize performance and drive business results.
• Excellent leadership skills with the ability to influence cross-functional teams and senior stakeholders.
• Exceptional organizational and communication skills with the ability to manage multiple priorities in a fast-paced environment.
Please note:
• This position is not eligible for remote work or Visa Sponsorship.
• This is a fully onsite role located in Monroe, WI.
Digital Media Coordinator
Digital marketing manager job in Madison, WI
See Job Description here: ************************************************************************************************
Product Marketing Manager - Prescription Payer Management
Digital marketing manager job in Madison, WI
We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.
**Required Skills:**
Product Marketing Manager - Prescription Payer Management Responsibilities:
1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
5. Create go-to-market (GTM) strategy to drive product adoption & engagement
6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets
8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
**Minimum Qualifications:**
Minimum Qualifications:
9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
10. In-depth knowledge of vision insurance across multiple providers
11. Experience with insurance formulary management and provider network strategies
12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
13. Experience analyzing data and translating to insights that support product development and go-to-market strategies
14. Experience leading implementation of complex product or service offerings
15. Experience working with technical partners to translate between technical and consumer languages
16. Experience collaborating with external vendors and partners
17. Bachelor's degree
**Preferred Qualifications:**
Preferred Qualifications:
18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
19. Interest and understanding of Virtual and Mixed Reality
20. MS/MBA degree
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Digital Account Manager
Digital marketing manager job in Columbus, WI
Requirements
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. S.) from four-year college or university in Business, Sales, or Marketing or relevant field. A person should have above average analytical and organizational skills, be able to prioritize duties, and communicate well. 2+ years proven selling and relationship building experience preferred.
LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure documents. Ability to effectively present information, including financial information, and respond to questions from top management, managers, general users and customers.
MATHEMATICAL SKILLS
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
PHYSICAL DEMANDS
The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
These demands include:
Remaining in a stationary position for extended periods of time and travel.
Moving through APC and customer facilities safety.
Operate office machines such as computers, copiers, fax machines, etc.
Frequently communicates with co-workers; must be able to exchange accurate information in these situations.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Excel in a fast-paced dynamic environment.
While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock, and risk of radiation. The noise level in the work environment is usually moderate.
American Packaging Corporation is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. American Packaging Corporation will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. EOE/AA Disability/Veteran.
If you are interested in applying for an employment opportunity and need special assistance or an accommodation to apply for a posted position, please contact our Human Resources department at:
***************************************.
Easy ApplyHead of Lifecycle Marketing, Zappos
Digital marketing manager job in Madison, WI
Zappos is seeking a strategic Head of Lifecycle Marketing to lead and evolve our global email and push notification programs, while driving growth for our mobile app. This role will be instrumental in boosting revenue and enhancing customer engagement through world-class marketing experiences.
The Head of Lifecycle Marketing will develop and own the strategic vision for Zappos' lifecycle marketing initiatives, leading a team that includes an established email marketing manager. They will partner with the CRM team to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Zappos' App, they will drive the mobile growth strategy while partnering with cross-functional teams to enhance the customer experience. They will own channel performance metrics, strategic planning, and the channel roadmap, advocating for innovations that drive long-term growth. The right candidate will bring strategic vision, analytical depth, and cross-functional leadership skills to transform our customer engagement programs.
Key job responsibilities
• Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Zappos' business goals and growth targets
• Lead strategic planning and goal-setting across channels, providing executive-level insights and recommendations
• Architect next-generation personalization and automation strategies to enhance customer lifetime value
• Drive innovation in our mobile app strategy, leading cross-functional initiatives to accelerate growth
• Champion technology investments and platform enhancements to enable advanced capabilities
• Design framework for measuring and optimizing channel performance and customer engagement
• Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
• Guide the evolution of our lifecycle marketing program through strategic testing and optimization
• Lead stakeholder management and executive communication of strategic initiatives and results
• Mentor and develop team members while fostering a culture of innovation and customer obsession
- 6+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelors Degree
- Experience with basic HTML, website management and content management systems (CMS)
- Experience in e-commerce or fashion retail
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit ********************************************************* for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit ******************************************************** This position will remain posted until filled. Applicants should apply via our internal or external career site.
Creative Strategist
Digital marketing manager job in Madison, WI
5 years agency work experience in strategy & creative strategy
The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.
Essential Position Responsibilities:
Creative Strategy & Concept Development:
With oversight from the Director of Creative Strategy:
Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.
Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
Present strategic concepts and storytelling recommendations to internal teams and clients.
Campaign & Content Development:
With oversight from the Director of Creative Strategy:
Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.
Provide creative direction and storytelling strategy for campaign messaging and content.
Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.
Provide guidance on content calendars and creative storytelling approaches for high quality content.
Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.
Insights & Innovation:
Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.
Conduct competitive research to identify whitespace opportunities for brands.
Translate data and insights into actionable strategies that drive engagement and brand growth.
Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.
Project Management:
Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.
Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.
Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.
Internal Team Management:
Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution.
Create and share the agenda and take notes for internal team meetings led by Creative Strategy department
Communicate project needs, upcoming projects, and new priorities based on current clients and workload
Review project needs and delegation
Performance & Optimization:
Analyze campaign performance data and consumer engagement metrics to refine creative strategies.
Work with Strategy Teams to optimize content for different platforms.
Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.
Visibility on Estimates & Contracts:
Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.
Assist Director of Creative Strategy with finalizing and executing client contracts.
Other job duties as assigned
Global Marketing Manager - Alternative Fuels
Digital marketing manager job in Madison, WI
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**Digital Marketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
Vice President Marketing & Innovation
Digital marketing manager job in Prairie du Sac, WI
Job Details Corporate Headquarters - Prairie du Sac, WI Full Time Graduate/MBA Degree Up to 25% M-F; 8 am - 4:30 pm ExecutiveDescription
POSITION OVERVIEW: Leads the Marketing & Innovation team in planning and executing Mueller Sports Medicine's (MSM) Marketing and Innovation vision, objectives, strategies, and tactics. Manages the innovation process from pre-ideation through commercialization. Coaches cross functional team of marketers, engineers, designers, e-commerce staff and end-user experts working with all functions across the company daily to ensure continuously improving, industry-leading innovation output.
POSITION FUNCTIONS
40% Leadership and Management
Act as a key member on the Executive Committee, leading all marketing, e-commerce and innovation strategic planning, resourcing and ensuring thorough execution.
Lead all aspects of the marketing department, including consumer, professional, integrated, creative and insights areas.
Lead all aspects of the Innovation program from pre-ideation to idea qualification through development and to commercialization.
Manages with excellence, utilizes resources efficiently, and develops talent.
Direct marketing strategy and tactics to achieve sales and marketing objectives.
Work closely with management, other functions and outside resources to analyze ROI and align marketing efforts with sales goals.
Produce and monitor an annual budget.
Prepare specific marketing and advertising budgets, manage to ensure funds are appropriately spent.
Review and develop marketing related company policies.
30% Innovation
Oversees and directs the work of the global Innovation staff across all MSM product lines.
Oversees the development and management of Renovation, Innovation and Invention to ensure a robust pipeline of innovation for two launch windows each calendar year across multiple channels. Including building strong relationships and collaborative innovation strategies with key suppliers.
Creates and manages end-user panels for ATCs, athletes and mass market consumers plus new emerging segments such as e-sports, industrial athletes, and other unique segments.
In conjunction with the CEO, President and Legal Counsel, develops and partners on intellectual property strategy that maximizes protection for MSM innovation in the marketplace.
In conjunction with the CEO and President, maximizes the use of the M-Center to highlight innovation to key stakeholders.
Advises management on effective brand strategies.
30% Advertising, Branding, Digital, Insights & Social Media
Oversee development of marketing collateral including on-line material, in-store POS material, packaging, brochures, videos, presentations, promotional materials, and trade show graphics.
Lead insight mining to deeply understand the consumer and end-user targets, utilizing behavioral science and modern techniques.
Measure target markets and demographics and apply insights to ongoing branding, innovation and marketing efforts.
Lead e-commerce strategy and execution for core products, premium products in both 1P and 3P as well as muellersportsmed.com, driving significant year-on-year growth.
Partner with Sales to develop categories at retail and sell - in both new products and existing incremental volume.
Grow Mueller's technology infrastructure for marketing (e.g. tools for content management, localization).
Direct and manage outside contractors to ensure their work aligns with Mueller's strategy, on time and on budget.
Direct and manage promotions using evidence-based ROI and performance measurement.
Direct, execute, and monitor social media & digital strategy.
Analyze Mueller's marketing strengths and weaknesses vs. its competition.
Support new product launches, including marketing programs, new packaging, trade releases, and product data sheets.
Direct and manage press releases and other public relations opportunities.
Define unique brand positioning and execute branding strategy (company-wide, market-specific, and product-specific).
Lead branding across all mediums, including industry trade shows.
NA Other duties as assigned to meet the needs of the organization.
Position Functions for this position consist of all items listed under any category that make up 5% or more of the position duties. This position description is subject to change without notice.
Qualifications
MINIMUM QUALIFICATIONS:
Bachelor's degree in marketing, business, or other related field or an equivalent combination of education and experience sufficient to perform the position functions of the job.
15 or more years of relevant agency, marketing, innovation, sales or other related experience.
10 or more years of progressive marketing leadership and management experience.
5 or more years of e-commerce leadership experience, specifically Amazon.com.
Recent experience with localization and internationalization marketing.
Demonstrated success at marketing retail products to physically active consumers.
Demonstrated knowledge of retail (mass-market, sporting goods, pharmacy) markets and understanding of Nielsen/IRI/ACV data.
Significant experience with in-store marketing campaigns, promotions and digital promotions.
Significant experience with a variety of innovation concepts, practices, and procedures.
Compliance with the Mueller Quality Management Systems and current regulatory requirements.
PREFERRED QUALIFICATIONS
Marketing experience with a medical or sporting goods product company.
Direct to consumer and DRTV experience.
Ability to speak/write multiple languages.
REQUIRED SKILLS
Exercises judgment within broadly defined practices and policies.
Makes sound decisions based on analysis, discussion, experience and judgment.
Develop and coach associates to achieve their personal success.
Demonstrated team player with active participation in meetings.
Demonstrated success in planning and accomplishing goals.
Proven ability to think creatively and innovatively.
Selects, evaluates, and engages team members.
Demonstrated strategic thinking mindset.
Strong planning and project management skills.
Strong ability to transition efficiently from working independently to working collaboratively.
Anticipates emerging and future trends accurately based on broad knowledge and perspective.
Excellent written and verbal communication skills, with ability to communicate at all levels of the organization including with the board.
Communicate a vision and providing motivation and direction to team members.
Ability to stay current with international variances in cultural and legal issues.
Develops and maintains interpersonal relationships.
Expert organizational and problem-solving skills, attention to detail, and the ability to balance multiple priorities.
Advanced use of Microsoft products, including Word, Outlook and Excel, and related industry applications.
Creates focus and eliminates roadblocks for team members.
Develops and manages a budget.
Valid driver's license.
Responsible to appropriately protect the confidentiality, security, and integrity of the organization's systems and data as well as client data.
PHYSICAL REQUIREMENTS: While performing the duties of this job, the team member is required to have ordinary ambulatory skills; ability to stand or sit, bend or stoop, and manipulate (lift, carry, move) light weights of up to 10 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate office equipment and read. The team member frequently is required to sit, reach with hands and arms, talk and hear. Position requires frequent typing. Position requires regular (40%) business travel, including operation of a motor vehicle.
Sr. Manager, Medical Distribution Account Marketing
Digital marketing manager job in Madison, WI
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
Product Marketing Manager, Real-World Data (RWD)
Digital marketing manager job in Madison, WI
Company: Norstella Employment Type: Full Time **Description** At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker-and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle -and get the right treatments to the right patients at the right time.
Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:
- Citeline - accelerate the drug development cycle
- Evaluate - bring the right drugs to market
- MMIT - identify barrier to patient access
- Panalgo - turn data into insight faster
- The Dedham Group - think strategically for specialty therapeutics
By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.
**The Role: Product Marketing Manager, Real-World Data (RWD)**
The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You'll shape and execute GTM for Norstella's RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue
**Responsibilities:**
- Positioning & Messaging: Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers.
- Go-to-Market: Build and run launch plans (tiers, milestones, pricing/packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs.
- Market Intelligence: Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations.
- Pipeline Enablement: Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales/CS through trainings and talk tracks.
- Demand Support: Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics.
**Qualifications:**
- Bachelor's in Business, Marketing, or a life sciences field.
- 3-5 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR/EHR, Rx, hub/specialty pharmacy) strongly preferred.
- Proven ability to turn technical concepts into compelling, concise messaging and content.
- Executive-ready communicator; excellent writing and PowerPoint.
- Comfortable in fast-moving, cross-functional environments; bias to action.
- Pragmatic Institute or PMA certification a plus
**Location: United States**
**Our Guiding Principles for success at Norstella:**
01: Bold, Passionate, and Mission-First
02: Integrity, Truth, and Reality
03: Kindness, Empathy, and Grace
04: Resilience, Mettle, and Perseverance
05: Humility, Gratitude, and Learning
**Benefits:**
- Medical and Prescription Drug Benefits
- Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
- Dental & Vision Benefits
- Basic Life and AD&D Benefits
- 401k Retirement Plan with Company Match
- Company Paid Short & Long-Term Disability
- Paid Parental Leave
- Paid Time Off & Company Holidays
_The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus._
_Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law._
_Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you._
_All legitimate roles with Norstella will be posted on Norstella's job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:_ _[email protected]_ _._
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
Product Marketing Manager
Digital marketing manager job in Madison, WI
This position is the brand's product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand's product, from definition, development, launch, and end of life. This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision. Additionally, they play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.
This role is responsible for:
Long-Term Roadmap Planning:
He/she directly influences the brand's product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
Inform innovation and Decisions:
Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
Understand global trends and how they impact our innovation funnel.
Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.
Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
Category Expert:
Conduct on-going category assessments to identify growth, gaps and opportunities.
Extensive understanding of the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.
Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.)
Understands and articulates the feedback from distributor markets.
Product Marketing/Launch:
He/she is the product and features marketing expert who translates the brand's features and benefits to the Product Launch team to develop successful launch plans.
Ensures that final launch plans connect to the overall product priorities scoped in the original brief.
Works collaboratively across marketing and guides different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels.
Ensures accuracy of all assets (photo, video, brochures, etc.) created by other teams.
NPD Core team representative that leads product marketing throughout the 7-phase product development process.
Manages and develops revenue generating accessory.
He/she is the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate.
People Leader:
Ability to develop people by understanding their capacity and capabilities and assisting them in building on their strengths.
Promote a culture of continuous learning and development among team members and across the organization.
Cultivate a team-oriented environment that values collaboration and open communication.
This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration. All drug testing will be conducted in accordance with federal and state laws.
Digital Product Manager
Digital marketing manager job in Waterloo, WI
A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you're on our team, you're taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we'll give it right back. Sound pretty sweet? Then come join us!
Job Description
The Role
We're seeking an experienced Digital Product Manager - Business Systems who's passionate about building best-in-class internal platforms that empower our global team and drive measurable business value.
You'll own Trek's core enterprise systems - ERP, BI, and HRIS - and lead modernization efforts across data, process, and user experience. This role combines strategic vision, operational rigor, and technical fluency, working cross-functionally with engineering, business analysts, and leadership to deliver digital solutions that move Trek forward.
What You'll Do
Product Leadership
Define and execute product strategy for ERP, BI, and HRIS platforms (currently JD Edwards, Microsoft BI, and Workday).
Partner with business and technical stakeholders to shape a unified enterprise systems roadmap.
Prioritize enhancements, technical debt, and integrations that drive operational efficiency and strategic insight.
Execution & Delivery
Translate strategy into detailed product requirements and prototypes.
Collaborate with development, QA, and infrastructure teams to deliver scalable, cloud-ready systems.
Manage backlog, sprint priorities, and release cadence for multiple product lines.
Track KPIs to ensure initiatives deliver business and customer value.
Continuous Improvement
Monitor system performance and adoption metrics; identify opportunities for automation, data quality, and self-service analytics.
Lead discovery and A/B testing to improve workflows and engagement.
Champion data-driven decision-making and business process optimization.
Cross-Functional Influence
Evangelize digital transformation and modernization of legacy systems.
Partner with enterprise architects to evolve integrations from file-based to event-driven.
Support HR, Finance, and Operations teams with insight-driven tools and reporting.
What You Bring
3+ years in ERP, BI, or HRIS product management, system ownership, or equivalent digital leadership.
Strong analytical mindset and proficiency in SQL or BI platforms.
Experience with JD Edwards, Workday, and Microsoft BI or similar enterprise ecosystems.
Familiarity with Atlassian tools (Jira, JPD, Confluence, Atlas).
Excellent communication skills - able to bridge technical and business discussions.
Strategic thinker who can execute tactically and manage multiple roadmaps.
Agile experience; adept at balancing speed, quality, and alignment.
Proven ability to influence without authority in a matrixed organization.
Preferred Skills
Experience with cloud ERP/BI migrations
Knowledge of AtScale, Power BI, Azure, or other enterprise data platforms.
Understanding of UX and change management for internal applications.
Exposure to AI-assisted analytics, automation, or data governance.
Passion for cycling and Trek's mission.
Why Trek
You'll join a high-performance digital team driving the modernization of Trek's global technology ecosystem - from our ERP backbone to next-generation data and AI initiatives. You'll shape systems that impact every employee, every retailer, and every ride.
Trek Benefits:
• Flexible and fun company culture
• Competitive health care
• PPO & HDHP medical plan options, Dental insurance, Vision insurance
• Flexible Spending Accounts (FSA)
• Free life insurance & optional term life insurance
• Competitive vacation package
• 401(k) with match and Employee Stock Ownership Plans (ESOP)
• 12 weeks of maternity leave with 100% pay
• Flexible holiday schedule - 10 company holidays
• Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)
• Employee discounts on all product
• Deep partner retail discounts
We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.
We are an E-Verify employer.
For more information, please click on the following links:
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Auto-ApplySenior Marketing Communications Manager
Digital marketing manager job in Middleton, WI
MISSION
Gilson is seeking a strategic, creative, and analytically minded Senior Manager of Marketing Communications to lead and integrate key marketing functions across customer acquisition, content management, public relations, and brand strategy. This role is central to enhancing Gilson's ability to reach and recruit target customers and to elevate the brand's visibility and image within the scientific community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing-from brand management to analytics-and a proven ability to translate strategy into compelling content and measurable outcomes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leadership & Strategy
Collaborate directly with the CEO to execute brand strategy and develop guidelines and governance
Drive the evolution of Gilson's brand identity to increase awareness and refresh its image in the scientific community
Lead cross-functional marketing operations to support business growth and customer engagement
Serve as the central point of coordination between marketing communications and other marketing structures (Customer Marketing, Category Marketing)
Operational Oversight
Oversee customer acquisition resources, ensuring strategic alignment and performance optimization
Manage content creation and distribution teams, ensuring consistency, quality, and relevance across channels
Own and execute public relations strategy, including media outreach, press releases, and reputation management
Lead project management for large-scale marketing initiatives, ensuring timely delivery and cross-functional collaboration
Cross Functional Collaboration
Liaise with e-commerce technical teams to ensure marketing content and campaigns are optimized for digital platforms
Partner with the leadership team to align marketing communications with company-wide priorities and initiatives
Facilitate integration and communication between centralized marketing operations and decentralized marketing functions
JOB REQUIREMENTS
WORK EXPERIENCE
10+ years of experience in marketing communications, with at least 3 years in a leadership role
Proven experience in brand strategy execution, PR, and project management
Experience working in matrixed or multi-business environments is a plus
SKILLS AND KNOWLEDGE
Marketing Generalist: Deep understanding of brand management, campaign execution, digital marketing, and analytics
Creative Thinker: Able to develop strategic approaches and translate them into engaging content and design
Analytical Mindset: Skilled in using metrics and performance data to optimize marketing effectiveness and ROI
Collaborative Leader: Comfortable working across teams and functions to drive alignment and results
Dual Market Expertise: Capable of working on both B2C marketing concepts and highly technical B2B products
Scientific Market Adaptability: Proven experience in scientific or technical environments, or a demonstrated ability to quickly adapt to complex, specialized markets
OTHER
Strong understanding of customer acquisition funnels, content operations, and digital marketing platforms
Excellent communication, leadership, and stakeholder management skills
Auto-Apply