Post job

Digital marketing manager jobs in Madison, WI - 157 jobs

All
Digital Marketing Manager
Marketing Manager
Strategist
Product Manager
Digital Marketing Specialist
Associate Director, Marketing
Marketing Communications Manager
Digital Account Manager
Digital Marketing Coordinator
Assistant Marketing Director
Digital Media Coordinator
Senior Strategist
Senior Manager Of Marketing
Senior Product Marketing Manager
Marketing Vice President
  • Transaction & Marketing Manager

    Alvarado Group, Compass Real Estate

    Digital marketing manager job in Madison, WI

    Alvarado Group is an anti-racist real estate team committed to justice, transparency, and accountability in how we work, build wealth, and serve our community. We are seeking a Transaction & Marketing Manager to support our real estate transactions, marketing efforts, and office operations. This role manages transactions from accepted offer through closing and supports marketing campaigns, communications, and client and community events. The ideal candidate is highly organized, professional, detail-oriented, and comfortable working within established systems and timelines. This is an in-office, part-time position (25-30 hours/week) based in Madison, WI. Compensation: $25-$28 per hour, based on experience Real estate license not required. Bilingual Spanish/English strongly preferred. To apply, please send a letter of interest and your resume to ***************************.
    $25-28 hourly 4d ago
  • Job icon imageJob icon image 2

    Looking for a job?

    Let Zippia find it for you.

  • Telematics Product Manager

    Big Joe Forklifts

    Digital marketing manager job in Madison, WI

    *Please note - this role is located outside of Madison, WI and requires 3 days in office. Established in 1951, Big Joe is a customer-driven North American material handling equipment company. We distribute innovative products for in-between-handling applications, purpose-built counterbalanced lithium-ion forklifts, and market-leading autonomous solutions. Based in Madison, Wisconsin, we provide engineering expertise, customer service, aftermarket parts, and warranty support to our extensive dealer network and customers. Our company is experiencing rapid growth and is concentrating on cutting-edge technologies such as integrated lithium-ion forklifts and autonomous mobile robots. We are proud to be Powering Progress in the material handling industry. Position Summary The Telematics Manager will support the strategy, roadmap, and adoption in collaboration with the Director of Sales Enablement of Big Joe Pulse, our telemetry platform that enables data-driven selling, service optimization, and fleet performance insights. Serving as the primary ambassador for Big Joe Pulse, this role supports dealer engagement and builds strong relationships across the network. Essential Duties and Responsibilities 1) Dealer Engagement & Enablement Serve as ambassador of Big Joe Pulse, cultivating strong dealer relationships and supporting platform adoption across the network. Design and deliver enablement programs (in-person and digital) through the broader sales enablement team to onboard dealers, sales reps, and end users; provide practical “how-to” content and feature tutorials. 2) Data Analysis & Insights Develop dashboards and reporting to support fleet management, utilization analysis, and data-assisted selling. Evaluate dealer performance, demo effectiveness, and telematics-driven results, translating insights into actionable recommendations for stakeholders. Present findings through clear, compelling presentations that influence decisions and drive engagement strategies. 3) Product Strategy & Roadmap Contribute to the vision, outcomes, and KPIs in partnership with the Director of Sales Enablement for Big Joe Pulse, focusing on adoption, engagement, retention, and dealer satisfaction. 4) Go-to-Market & Adoption Assist in planning and executing feature launches in coordination with Sales Enablement and Marketing, including positioning, pricing/packaging recommendations, and success metrics. Support dealer engagement initiatives, factory demos, roadshows, and industry events to showcase telemetry-enabled value propositions. 5) Platform Administration & Operations Oversee user account management, asset tracking, help desk monitoring, and user guide maintenance to support adoption and self-service. Experience and Education (examples below): Bachelor's degree in business, Engineering, Data/Analytics, or related field; advanced degree a plus. 5+ years of product management or ownership experience in SaaS/IoT/Telematics; material handling, battery, charger or industrial fleet experience preferred. Demonstrated success launching and scaling data products. Strong communication and interpersonal skills; ability to tailor training and presentations to diverse audiences (dealers, sales reps, service technicians, national accounts).
    $73k-102k yearly est. 2d ago
  • Telematics Product Enablement Manager

    Ajulia Executive Search

    Digital marketing manager job in Madison, WI

    Responsibilities Strengthens dealer and customer relationships while driving adoption of a telematics platform through effective onboarding and ongoing engagement Creates and delivers enablement programs-both in‑person and digital-including training content, feature tutorials, and practical “how‑to” resources for dealers, sales teams, and end users. Develops dashboards, reports, and performance insights to support fleet management, utilization analysis, and data‑driven selling, presenting findings that influence strategy and engagement. Supports product strategy and roadmap development by translating customer needs into prioritized features, user stories, and release plans in collaboration with cross‑functional teams Contributes to go‑to‑market execution, assisting with feature launches, positioning, pricing recommendations, and participation in demos, roadshows, and industry events Oversees platform operations and governance, including user management, asset tracking, help‑desk monitoring, process documentation, and coordination with Engineering/IT on data privacy, security, and uptime Qualifications Educational foundation in business, engineering, analytics, or a related field, with advanced degrees considered an advantage 5+ years of product management experience in SaaS, IoT, or telematics, ideally with exposure to material handling, batteries, chargers, or industrial fleets Proven ability to launch and scale data‑driven products, delivering measurable customer and business impact Strong communicator skilled at tailoring training and presentations for diverse groups, including dealers, sales teams, technicians, and national accounts Salary: $100K+ (DOE) Ask for: Aarti Manchanda Ajulia Executive Search is a New Jersey based Executive Search Firm specializing in retained searches in multiple sectors, including Manufacturing, Finance, IT, Legal, and Pharmaceutical. We have a nationwide client base and offer services in temporary and direct hire placements
    $100k yearly 2d ago
  • Senior Marketing Communications Manager

    Gilson Inc. 4.5company rating

    Digital marketing manager job in Middleton, WI

    MISSION Gilson is seeking a strategic, creative, and analytically minded Senior Manager of Marketing Communications to lead and integrate key marketing functions across customer acquisition, content management, public relations, and brand strategy. This role is central to enhancing Gilson's ability to reach and recruit target customers and to elevate the brand's visibility and image within the scientific community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing-from brand management to analytics-and a proven ability to translate strategy into compelling content and measurable outcomes. ESSENTIAL DUTIES AND RESPONSIBILITIES Leadership & Strategy Collaborate directly with the CEO to execute brand strategy and develop guidelines and governance Drive the evolution of Gilson's brand identity to increase awareness and refresh its image in the scientific community Lead cross-functional marketing operations to support business growth and customer engagement Serve as the central point of coordination between marketing communications and other marketing structures (Customer Marketing, Category Marketing) Operational Oversight Oversee customer acquisition resources, ensuring strategic alignment and performance optimization Manage content creation and distribution teams, ensuring consistency, quality, and relevance across channels Own and execute public relations strategy, including media outreach, press releases, and reputation management Lead project management for large-scale marketing initiatives, ensuring timely delivery and cross-functional collaboration Cross Functional Collaboration Liaise with e-commerce technical teams to ensure marketing content and campaigns are optimized for digital platforms Partner with the leadership team to align marketing communications with company-wide priorities and initiatives Facilitate integration and communication between centralized marketing operations and decentralized marketing functions JOB REQUIREMENTS WORK EXPERIENCE 10+ years of experience in marketing communications, with at least 3 years in a leadership role Proven experience in brand strategy execution, PR, and project management Experience working in matrixed or multi-business environments is a plus SKILLS AND KNOWLEDGE Marketing Generalist: Deep understanding of brand management, campaign execution, digital marketing, and analytics Creative Thinker: Able to develop strategic approaches and translate them into engaging content and design Analytical Mindset: Skilled in using metrics and performance data to optimize marketing effectiveness and ROI Collaborative Leader: Comfortable working across teams and functions to drive alignment and results Dual Market Expertise: Capable of working on both B2C marketing concepts and highly technical B2B products Scientific Market Adaptability: Proven experience in scientific or technical environments, or a demonstrated ability to quickly adapt to complex, specialized markets OTHER Strong understanding of customer acquisition funnels, content operations, and digital marketing platforms Excellent communication, leadership, and stakeholder management skills EndFragment
    $67k-82k yearly est. Auto-Apply 60d+ ago
  • Growth & Lifecycle Marketing Manager

    Datavant

    Digital marketing manager job in Madison, WI

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $96k-120k yearly 55d ago
  • Paid Social Marketing Manager

    Method Recruiting

    Digital marketing manager job in Madison, WI

    This role will own and scale paid social as a core performance channel for a high-growth, mission-driven digital marketplace operating in a sensitive, high-intent category. The Paid Social Marketing Manager will be responsible for hands-on execution, optimization, and experimentation across major social platforms, with a strong emphasis on performance, testing, and audience targeting. This is a true performance role, not a brand-only or organic social position. The ideal candidate is deeply analytical, comfortable owning results, and energized by testing, learning, and scaling paid social programs in a fast-moving environment. Hybrid in Madison, WI Responsibilities Own and manage paid social campaigns across platforms including Meta, TikTok, Reddit, Pinterest, X, and emerging channels Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement Partner with content and design teams to produce and iterate on high-performing ad creative Collaborate with social leadership on creator partnerships and engagement strategies tied to paid campaigns Build and execute structured creative and audience testing plans Develop audience targeting strategies across multiple user segments Monitor daily and weekly performance metrics and identify opportunities for optimization Report on campaign performance, insights, and learnings in a clear, actionable way Collaborate cross-functionally with data, product, and analytics teams to improve performance and measurement Ensure paid social efforts align with broader acquisition and growth goals Requirements 5+ years of experience managing paid social campaigns in high-growth environments Proven ability to scale paid social programs and hit performance targets Deep hands-on experience with Meta and TikTok Strong understanding of performance marketing KPIs and optimization levers Experience managing creative strategy for paid social campaigns Highly analytical, data-driven approach to decision making Preferred Qualifications Experience working in regulated or sensitive categories Comfort using analytics tools such as Amplitude, Heap, Looker, or similar platforms Ability to translate data into clear recommendations and next steps Bias toward action and comfort operating in fast-paced, cross-functional environments Familiarity with ad compliance requirements and platform policies
    $70k-104k yearly est. 8d ago
  • Marketing Manager

    Elephas

    Digital marketing manager job in Madison, WI

    Elephas, a Madison, WI based biotechnology start-up company, is seeking a highly motivated Marketing Manager to join our team. Applicants should be comfortable in a fast-paced and collaborative environment. The successful candidate will be a dynamic thinker with exceptional communication skills and proven results helping to develop and drive diagnostic marketing campaigns to support the pharma services business. This individual will have relevant experience and help drive adoption of the Elephas Live Platform among pharmaceutical companies developing immuno-oncology agents. Essential Duties and Responsibilities * Assist in the development of positioning, value proposition, and ongoing messaging for Pharma services offering including execution of specific pharma tactics. * Create connections and collaboration with other members of the commercial marketing team to ensure consistency of messaging and tactical execution across the different Elephas business opportunities. * Support the annual marketing plan process and campaign strategy for pharma services, aligned with corporate and commercial goals. * Define target segments, personas, and customer journeys for pharma services leads including aiding in the development of specific target lists. * Develop sales enablement tools to support the pharma services business development team. * Manage all digital content including websites, CRM, conference collateral, social media, display media, and video specific to pharma programs. * Own end-to-end campaign analytics for pharma programs, from awareness through opportunity creation and revenue impact. * Collaborate on overall marketing tactical performance including development of measurement plans and ongoing optimizations for leadership review. Education/Experience/Skills * Bachelor's degree in business or science required * Minimum 3-4 years of experience in marketing with life science experience preferred * Demonstrated experience developing marketing strategies, creating content, and working collaboratively with external agency partners * Direct experience managing different agencies including medical communications, PR, advertising, booth vendors, market research, etc. * Hands on experience in technology platforms including HubSpot, Google Analytics, PowerBI, etc. * Managerial experience of younger team members preferred * Exceptional analytical and problem-solving skills We offer our employees competitive compensation and benefits, including paid time off, health insurance, life insurance, flexible spending accounts, a 401(k) plan, and stock options. DISCLAIMER The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
    $70k-104k yearly est. 53d ago
  • VP Integrated Marketing

    Compeer Financial 4.1company rating

    Digital marketing manager job in Sun Prairie, WI

    Job Description Empowered to live. Inspired to work. Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally. How we support you: Hybrid model - up to 50% work from home Flexible schedules including ample flexibility in the summer months Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match) Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off Learning and development programs Mentorship programs Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.) Professional membership/certification reimbursement and more! Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs. To learn more about Compeer Financial visit ************************ Where you will work: This position offers a hybrid work option up to 50% remote and is open to any Compeer office location in Illinois, Minnesota and Wisconsin. The contributions you will make: This position drives the development and execution of integrated marketing activities along with the marketing operations function to meet strategic objectives and sales goals. Leads the communication for retail marketing strategy, vision and value proposition. Drives strategy, sets priorities, expands capabilities and measures performance for a high-performing team responsible for market planning, content and brand management, process and scoring, marketing automation, technology and events. Manages the marketing operations function responsible for campaign execution and analytics. Directly engages in and has responsibility for all segments of an agile and responsive marketing team that assists in bringing products to market quickly, increasing sales conversions and partners with the events team to bring appropriate client engagement to life. A typical day: Champions the brand, serving as a role-model for the vision, mission and values of the organization. Drives implementation of Compeer's strategic initiatives. Leads executive leadership in defining the overall retail integrated marketing strategy, including target market identification, and competitive analysis. Collaborates with executive and sales leaders to ensure marketing initiatives support the sales process. Develops clear and concise positioning that guides messaging and other go-to-market strategies, including well-articulated differentiation that ties back to business value. Keeps abreast of industry best practices, identifying and executing efficient and effective practices that enhance the team's value. Builds and manages a best-in-class team of marketing experts. Oversees hiring, development and management of brand and communication marketing, working across the organization to develop programs that acquire new clients and maximize existing client relationships. Oversees the allocation of marketing budget to meet financial and strategic goals, ensuring spend is prioritized against company objectives and relevant growth drivers. Promotes a positive work environment that leverages the talents and abilities of team members in achieving organizational and team goals. Develops and manages cohesive, client-focused integrated marketing strategy across retail business units. Drives speed to market for new products and expanded distribution channels with streamlined processes and strong partnerships across the organization. Leads the development of marketing strategies and programs, managing the approach to new client-centric marketing and launch planning. Develops and executes annual and long-range marketing plans based on in-depth understanding of market segmentation, market trends, client needs and competitive position. Optimizes marketing strategy and execution based on analysis of results and outcomes. Continually evaluates and adjusts marketing strategy and plans to meet changing market and competitive conditions. Analyzes client insights and segmentation frameworks to identify and prioritize highest value prospects and existing clients, allocating marketing resources and budget to meet goals. Partners with in-house design team and outside vendors to provide ongoing high-impact creativity. Leads the execution of marketing plans and campaigns across business units to include coaching a team on email/direct mail list pulls, data queries, campaign and site analytics. Works collaboratively with sales teams, technology and data to outline client-focused use cases to enable the data environment needed to execute on our business and marketing priorities. Coaches teams to understand, analyze and optimize site and campaign analytics to improve return on investment. Demonstrates high learning agility related to changing consumer trends, digital trends, media trends and the use of AI associated with best in class integrated marketing. Builds relationships throughout the organization to align priorities to business objectives to drive digital mindset. Provides clear, consistent and frequent messaging regarding key initiatives, business results, changes, process and capability to help all functions and business groups to achieve their goals. Allocates marketing resources to capitalize on segments in a manner that meets bottom line. Collaborates across all marketing groups to define, measure and report ROI and KPI's of marketing activation programs and campaigns, recommending improvements through program optimization. Continually improves data quality processes and operations for efficiencies, quality improvements and advancements. The skills and experience we prefer you have: Bachelor's degree in marketing, strategic communications, business or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job. Minimum of 10 years of experience in marketing, preferably in a financial services or agricultural environment. Seven years of leadership and management experience preferred. Knowledge, Skills & Abilities Deep knowledge of financial products and services as well a marketing concepts and principles. Proven excellence in product marketing with a strategic, innovative and enterprise-level mindset. Extensive experience in strategic marketing, planning and collaboration with sales. Proven background in leveraging data to inform marketing investments. Salesforce experienced a plus. Exceptional leadership capabilities, including ability to select, evaluate, engage, motivate, mentor, train, delegate, reward and lead high-performing remote teams. Strong listening, written and verbal communication skills, with ability to communicate at all levels of the organization. Strong relationship-building skills, fostering collaboration and trust across diverse teams and stakeholders. Advanced problem solving, decision-making and organizational skills. Strong computer skills, including MS Office applications and customer relationship management (CRM) programs. Strong analytical skills with attention to detail. Ability to maintain objective judgment while balancing business needs with risk considerations. Valid driver's license. #LI-AM1 #IND100 How we will take care of you: Our job titles may span more than one career level (associate, senior, principal, etc.). The actual title and base pay offered is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role is eligible for variable compensation and other benefits. Base Pay$164,400-$251,000 USD Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Must be authorized to work for any employer in the United States. Compeer is unable to sponsor or take over sponsorship of an employment visa at this time. Click here to view federal employment laws applicable for applicants.
    $164.4k-251k yearly 22d ago
  • Strategist, Audience Segmentation & Insights

    General Motors 4.6company rating

    Digital marketing manager job in Madison, WI

    **This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.** **The Role** General Motors is seeking a highly analytical and technically skilled Audience Segmentation & Insights Strategist to join our Marketing Applied Sciences Activation team. This role will be responsible for transforming data into actionable insights and audience strategies that drive personalized marketing experiences across channels. You will leverage tools such as Databricks, SQL, PySpark and various marketing platforms to design and execute queries, build and activate audience segments, and enable seamless data workflows that power campaign execution. This is a unique opportunity for someone who enjoys hands-on data analysis, coding, and operational enablement, while directly influencing marketing outcomes and customer experiences. **What You'll Do** **Audience Segmentation & Insights** + Write and optimize SQL/PySpark queries in Databricks and leverage marketing customer data platforms (CDP) and onboarding platforms to identify, size, and analyze customer audiences. + Perform detailed audience personas analysis by combining behavioral, transactional, and demographic data. + Help develop actionable recommendations based on segmentation and insights to improve targeting, personalization, and campaign performance. **Operational Workflows & Data Enablement** + Design and manage workflows that move audiences through data pipelines from source systems to activation platforms (e.g., ESPs, onboarders, personalization tools, media destinations). + Partner with marketing operations and engineering teams to ensure audiences are integrated accurately and efficiently across platforms. + Monitor, troubleshoot, and continuously optimize data processes for scalability and performance. **Insights and Analysis** + Conduct deep-dive analysis to uncover insights, engagement trends, and opportunities for optimization across GM's marketing audiences. + Help translate analytical findings into compelling stories and recommendations for marketing, product, and executive stakeholders. + Establish repeatable processes, dashboards, and documentation for tracking segment performance and impact. **Cross-Functional Collaboration** + Partner closely with data engineers, data scientists, and audience strategists to align on segmentation and activation needs. + Act as a subject matter expert on segmentation logic, audience insights, and operational data flows. + Champion a data-driven culture by sharing insights and enabling teams to make informed marketing decisions. **Your Skills & Abilities (Required Qualifications)** + Bachelor's degree in Data Science, Computer Science, Marketing Analytics, or related field + 3-5 years of experience in data analytics, marketing technology, or audience segmentation. + Proficiency in SQL, Python, or PySpark and experience working in Databricks or similar cloud-based platforms. + Basic familiarity with activation across marketing channels (CRM, Media, website, mobile app, etc) + Ability to track, document and govern audience segmentation logic and processes in sharepoint, confluence and other workflow management tools + Strong analytical, problem-solving, and storytelling skills with the ability to translate data into actionable business insights. + Experience working across large, complex datasets and global/matrixed organizations a plus. + Excellent communication skills, with the ability to collaborate effectively across technical and non-technical stakeholders. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. **Compensation:** + The expected base compensation for this role is: $83,800 - $136,200. Actual base compensation within the identified range will vary based on factors relevant to the position. + Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. + Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.) \#LI-CC1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (************************************************** **Our Culture** **How we hire (************************************************ Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (******************************************** We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest. The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $83.8k-136.2k yearly 4d ago
  • Associate Director of Marketing

    Creative Financial Staffing 4.6company rating

    Digital marketing manager job in Baraboo, WI

    a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Associate Director of Marketing Overview A dynamic, values-driven organization is seeking an Associate Director of Marketing to lead national media strategy and strengthen CRM initiatives. This role calls for a data-driven leader with proven experience in media buying and a strong understanding of customer segmentation and email campaign management. The company is growing steadily and is recognized for its stability, community involvement, and commitment to doing the right thing. Key Responsibilities Media Strategy Leadership Oversee national media buying and planning for high-impact campaigns. Manage large budgets and ensure efficient resource allocation. Use data-driven insights to optimize media performance and ROI. CRM & Email Marketing Oversight Provide strategic direction and mentorship to the email marketing manager. Ensure effective customer segmentation and campaign execution. Analyze campaign results and adjust strategies for continuous improvement. Drive best practices in CRM to enhance customer engagement. Cross-Functional Collaboration Partner with Legal and other departments to ensure compliance and alignment. Foster a positive, collaborative team culture and participate in company events. Qualifications Proven experience in national media buying (corporate or agency background). Knowledge of CRM initiatives, email marketing, and customer segmentation. Strong analytical skills with a focus on data-driven decision-making. Experience managing large budgets; retail or multi-location experience preferred. Ability to lead, coach, and mentor team members effectively. Why This Opportunity Stands Out Join a growing business that continues to outperform industry trends. Be part of a company with a long history of stability and zero corporate layoffs. Work in a tight-knit, energetic team that values collaboration and community impact. Enjoy a culture that lives its values, gives back through scholarships and local non-profits, and celebrates success. Salary: $100,000 to $115,000
    $100k-115k yearly 1d ago
  • Marketing Manager, Specialty Physician Practices

    Cardinal Health 4.4company rating

    Digital marketing manager job in Madison, WI

    **What Product or Services Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. **Job summary** Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers' needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently. The Marketing Manager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. Marketing Manager, Specialty Physician Practices. **Responsibilities** + With leadership and strategic oversight from the Sr. Marketing Manager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share + Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts + Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns + Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI + Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events + Executes the promotional plan and onsite branding for hosted member events + Manages customer-facing e-newsletters across Rheumatology and Gastroenterology + Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification + Supports the development of sales enablement resources and promotional content aligned to the customer buying journey + Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts + Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health **Qualifications** + Bachelor's degree in Marketing, Communications or related field, preferred + 4-8 years' experience in related field, experience in B2B healthcare is strongly preferred + Prior experience with downstream marketing and lead generation activities + Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel + Excellent communication, presentation and writing skills; Is highly detail oriented + Demonstrated time management, project management and marketing experience + Ability to work in a highly matrixed organization and effectively collaborate with others + Ability to work in a fast-paced, deadline-driven environment + Ability to prioritize and balance multiple initiatives at once + Demonstrates logical decision making and executive presence in a business environment + Ability to understand market trends and competitive positioning + Ability/willingness to travel up to 20% (domestic) **What is expected of you and others at this level** + Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business. + Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels. + Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects. + Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots. + Comfortable trying new things and uses past experiences and feedback to continuously improve future performance. + Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives. + Works independently on complex projects of large scope and may receive general guidance/oversight on new projects. **Anticipated salary range:** $80,900 - $103,950 **Bonus eligible:** No **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** 02/08/2026 *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $80.9k-104k yearly 19d ago
  • Digital Media Coordinator

    The Tease

    Digital marketing manager job in Madison, WI

    See Job Description here: ************************************************************************************************
    $35k-44k yearly est. 60d+ ago
  • Digital Account Manager

    American Packaging Corporation 4.5company rating

    Digital marketing manager job in Columbus, WI

    Requirements QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE Bachelor's degree (B. S.) from four-year college or university in Business, Sales, or Marketing or relevant field. A person should have above average analytical and organizational skills, be able to prioritize duties, and communicate well. 2+ years proven selling and relationship building experience preferred. LANGUAGE SKILLS Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure documents. Ability to effectively present information, including financial information, and respond to questions from top management, managers, general users and customers. MATHEMATICAL SKILLS Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. REASONING ABILITY Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. PHYSICAL DEMANDS The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. These demands include: Remaining in a stationary position for extended periods of time and travel. Moving through APC and customer facilities safety. Operate office machines such as computers, copiers, fax machines, etc. Frequently communicates with co-workers; must be able to exchange accurate information in these situations. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Excel in a fast-paced dynamic environment. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock, and risk of radiation. The noise level in the work environment is usually moderate. American Packaging Corporation is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. American Packaging Corporation will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. EOE/AA Disability/Veteran. If you are interested in applying for an employment opportunity and need special assistance or an accommodation to apply for a posted position, please contact our Human Resources department at: ***************************************.
    $54k-67k yearly est. Easy Apply 12d ago
  • Senior Strategist

    Planet Propaganda 3.6company rating

    Digital marketing manager job in Madison, WI

    Planet Propaganda is looking for a curious, creatively-minded, integrated strategic thinker to join our team. This role serves as the voice of the consumer and the champion of the brand. You will be responsible for translating complex client business challenges into clear, inspiring, and actionable brand, communications, and creative strategies. We need someone who can own the strategic process end-to-end, from uncovering deep human insights, through desk and primary research, to writing inspiring creative briefs and ensuring the final work drives measurable success for our clients. And above all, we are looking for someone with the curiosity, hunger and kindness to be a self-starter and collaborative teammate. This is a remote position, however, meetings and client obligations may require occasional travel. Requirements 5+ years of agency experience and/or a strong marketing background Deep experience with digital and social channels Ability to conduct and/or oversee quantitive and qualitative research Experience with different research tools and AI platforms Exceptional ability to uncover and develop meaningful and actionable insights Background in integrated channel planning: a keen understanding of the B2C customer journey and which strategies and tactics will win during each stage, and how to integrate them into a cohesive campaign Exceptional presentation-building skills Ability to deliver compelling and persuasive internal and client-facing presentations Equal competency with brand, creative and digital/social campaign strategy A commitment to high quality work and building positive relationships with all Experience and interest in new business / pitch scenarios Confident and passionate in your areas of expertise A balance of analytical and emotional thinking to understand, translate and sell ideas An entrepreneurial spirit and desire to push for better solutions, work and relationships Benefits Health and Dental Insurance 401k Plan Flex Spending Accounts Health Savings Account Self-Managed PTO Long-Term Disability Insurance Maternity/Paternity Leave Day Off On Birthday American Players Theatre Season Tickets Volunteer Hours Planet is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
    $52k-92k yearly est. Auto-Apply 42d ago
  • Creative Strategist

    The Evoke Agency

    Digital marketing manager job in Madison, WI

    5 years agency work experience in strategy & creative strategy The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment. Essential Position Responsibilities: Creative Strategy & Concept Development: With oversight from the Director of Creative Strategy: Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives. Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs. Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling. Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept. Facilitate workshops and brainstorms to foster collaboration and unlock original thinking. Present strategic concepts and storytelling recommendations to internal teams and clients. Campaign & Content Development: With oversight from the Director of Creative Strategy: Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels. Provide creative direction and storytelling strategy for campaign messaging and content. Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment. Provide guidance on content calendars and creative storytelling approaches for high quality content. Work closely with creative teams to ensure campaign creative execution aligns with strategic vision. Insights & Innovation: Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations. Conduct competitive research to identify whitespace opportunities for brands. Translate data and insights into actionable strategies that drive engagement and brand growth. Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams. Project Management: Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time. Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client. Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline. Internal Team Management: Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution. Create and share the agenda and take notes for internal team meetings led by Creative Strategy department Communicate project needs, upcoming projects, and new priorities based on current clients and workload Review project needs and delegation Performance & Optimization: Analyze campaign performance data and consumer engagement metrics to refine creative strategies. Work with Strategy Teams to optimize content for different platforms. Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant. Visibility on Estimates & Contracts: Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability. Assist Director of Creative Strategy with finalizing and executing client contracts. Other job duties as assigned
    $55k-102k yearly est. 24d ago
  • Digital Marketing Specialist

    Placon Corporation 4.3company rating

    Digital marketing manager job in Madison, WI

    The Digital Marketing Specialist manages all website, digital advertising and email marketing activities, as well as provides support for social media, and other related tasks. Primary role would be to manage the Placon website, optimize SEO, monitor and optimize digital advertising campaigns, create and manage email marketing campaigns, and optimize integration between CRM and marketing automation software to create automated customer journeys and email interactions with customers. Essential Accountabilities Work with internal clients and external agencies to drive successful execution of digital advertising, email campaigns, and social media Create, monitor and report on advertising and email campaigns to maximize results Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels Monitor and report on web traffic and source analytics against KPIs Manage website updates and web content creation, working with internal stakeholders and external agency support Research advertising trends Research competitors marketing and products Other duties as assigned by the management team Minimum Qualifications Associate's or Bachelor's degree in Marketing, or equivalent relevant professional experience. Desired Skills Proficient in content creation, strategy, Google Analytics, digital and email marketing, and social media tactics Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization Google Certified preferred Must have experience with website CMS system management and email automation software This person must have the ability to work within deadlines and manage multiple tasks and/or projects Design experience a plus, but not required Minimum one year experience Position Requirements Work Environment Conditions: Inside: Office Equipment/Tools Used: Personal computer, fax, phone, copy machine, saleforce.com, Oracle Physical Requirements: Normal office Mental Requirements Reading, writing, calculating, interpersonal skills, reasoning/analysis, communication skills internal and external, written and speaking, work with minimal supervision, time management skills Placon employment offers are contingent upon the successful completion of a pre-employment drug test, basic physical, background check, educational verification, and reference checks (as applicable). Placon requires that employees have and maintain authorization to work in the country in which the role is based. In general, Placon does not sponsor candidates for non-immigrant visas or permanent residency unless based on business need. Placon is committed to equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity, or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristics.
    $43k-50k yearly est. 2d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Digital marketing manager job in Madison, WI

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 49d ago
  • Digital Marketing Specialist

    Wilderness Resort

    Digital marketing manager job in Wisconsin Dells, WI

    Wilderness Resort in Wisconsin Dells, Wisconsin is America's Largest Waterpark Resort! The Wilderness provides a fun, safe, and memorable experience to not only our guests but our employees as well! We are a family-owned resort that takes pride in ensuring guest satisfaction as well as treating our employees like family. We strive for excellence within our resort and hope to create a long-lasting positive influence on the employees that join on our team. Join the Wilderness Family for a rewarding employment experience! #WeAreFamily The Wilderness Resort is seeking hardworking, dependable, enthusiastic, customer service driven individuals to join our fast-paced team! Employees have access to great benefits, amenity usage, and so much more! As the Digital Marketing Specialist, you are responsible for creating engaging written, graphic, and video content for company websites, social media platforms, and other digital assets. Your role includes maintaining and updating website content across all company divisions while staying informed on the latest marketing and social media trends. You will utilize your skills in copywriting, graphic design, and WordPress website management to deliver high-quality, creative materials that align with company goals. Knowledge of HTML, CSS, PHP, and JavaScript is beneficial. You are expected to manage multiple projects efficiently, prioritize tasks, and adapt quickly to changing needs. Your position also involves implementing and supporting digital marketing strategies, including SEO, PPC, and branding initiatives. Strong abilities in layout design, photography, and videography, as well as a solid understanding of online technologies, social media platforms, and digital vendors, are essential. A commitment to accuracy, quality, and timely project completion is key to success in this role. *This is position is on-site/in-office only* ESSENTIAL DUTIES AND RESPONSIBILITIES: This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time. Maintaining and creating content for company websites (WordPress experience preferred). Creating and managing company email marketing campaigns and strategies. Researching, innovating, and presenting new marketing platforms and strategies. Maintaining and updating internal TV displays and external digital signage advertisements. Developing engaging digital content, including videos and graphics, in alignment with marketing campaigns. Utilizing Google Analytics, Google Ads, and other relevant tools to track performance and improve reach. Collaborating with team members on creative projects, from brainstorming new ideas to executing campaigns within set deadlines and budgets. Staying informed on emerging social media sites, web technologies, and digital marketing trends, and implementing new strategies to enhance current campaigns. Working with all departments to ensure consistent and accurate information is communicated across all marketing materials. Being available to work holidays, evenings, and weekends as needed. Performing all other duties as assigned by management. EDUCATION and/or EXPERIENCE: Bachelor's degree (B. A.) from four-year College or university in Marketing or Advertising; or one to four years related experience and/or training; or equivalent combination of education and experience. LANGUAGE SKILLS: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. MATHEMATICAL SKILLS: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. REASONING ABILITY: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. QUALIFICATIONS: Ability to work independently with minimal supervision. Knowledge of food and beverage menus Well-organized and detail-oriented Able to efficiently handle multiple tasks and responsibilities Proficient in operating office equipment, including computer, voicemail, copier, and calculator Strong understanding of company policies and procedures Working knowledge of resort amenities, room layouts, and general golf knowledge Punctual, well-groomed, and efficient in completing assigned duties Adheres to all resort and office policies and standard operating procedures Demonstrates professionalism and maintains a positive attitude PHYSICAL DEMANDS: Physical Activities: While performing the duties of this job, the employee is required to: Regularly stand, walk, sit, use hands to finger, handle or feel, and talk or hear. Frequently reach with hands and arms. Occasionally climb, balance, stoop, kneel, and crouch. Lifting Activities: While performing the duties of this job, the employee is required to: Regularly lift and/or move up to 10 pounds. Vision Requirements: Specific vision abilities required by this job include close, distant, color vision, peripheral and depth perception, and ability to adjust focus. Noise Levels: Moderate *Wilderness Resort is an Equal Opportunity Employer*
    $45k-62k yearly est. 16d ago
  • Digital Marketing Coordinator

    Escalade Sports 4.2company rating

    Digital marketing manager job in Bristol, WI

    Digital Marketing Coordinator Reporting To: Brand Manager Status: Exempt ESCALADE Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play. Brunswick Billiards, part of Escalade Sports, has been a trusted name in recreation since 1845, crafting some of the world's finest pool tables, game room furniture, and indoor recreation products. With nearly two centuries of heritage and innovation, Brunswick has set the standard for craftsmanship, design, and playability in billiards and beyond. Today, Brunswick Billiards continues to blend tradition with innovation-bringing families and friends together through beautifully designed, high-quality products built for both performance and enjoyment. As part of Escalade's diverse portfolio of sporting and recreational brands, Brunswick Billiards thrives on excellence, teamwork, and a passion for play. Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn. Position Overview We are seeking a detail-oriented and highly organized Digital Marketing Coordinator to support the Brand Manager in executing and analyzing digital marketing initiatives across multiple platforms. This role is responsible for managing product data, optimizing eCommerce performance, supporting social media and email marketing efforts, and contributing to digital advertising and content creation. The ideal candidate is a strong writer with a keen eye for detail, a passion for digital marketing, and the ability to thrive in a collaborative, fast-paced environment. Key Responsibilities Manage and organize product content-including copy, images, videos, specs, pricing-in Salsify, and publish across Shopify sites and other retail channels. Write clear, engaging, SEO-optimized product descriptions and website content aligned with brand voice. Maintain and optimize website systems (landing pages, checkout flows) to improve user experience and conversion rates. Support promotional activities, including discounted offers and coupon code setup. Plan, create, and publish social media content based on the marketing calendar. Monitor all social media platforms to drive increased community engagement. Collaborate with Product Management to deepen product knowledge and enhance digital assets. Work cross-functionally with the Brand Manager, creative teams, and external partners to execute product launches and website updates. Participate in ongoing training related to emerging eCommerce and digital marketing trends. Required Experience Bachelor's degree in Marketing, Advertising, Business, English, Creative Writing, or a related field. 3-5 years of copywriting or content writing experience (sporting goods or consumer products preferred). 3-5 years of digital marketing and/or data analytics experience desired. Strong verbal and written communication skills. Exceptional organizational skills and meticulous attention to detail. Strong logical reasoning and problem-solving abilities. Proficiency in Microsoft Excel. Experience with any of the following is a plus: Shopify, Salsify, Klaviyo, Optimizely, Facebook Business Manager, AMS, Google Merchant Center, Asana, Jira, ShareASale Ability to work collaboratively within a cross-functional team. Knowledge of billiards products, industry culture, or professional players/tournaments is a plus. Why Escalade? At the Brunswick Billiards Group, you'll join a team of passionate professionals in a culture rooted in innovation, teamwork, and fun. You'll have the opportunity to grow your career while making an impact in the lives of people who love to play. Apply Today Ready to make your mark? Apply today and help us shape the future of recreational sports. Apply now or learn more at Escalade Careers This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.
    $33k-43k yearly est. 38d ago
  • Assistant Director of Marketing

    Creative Financial Staffing 4.6company rating

    Digital marketing manager job in Middleton, WI

    a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Assistant Director of Marketing Overview A fast-growing, values-driven organization is seeking an Assistant Director of Marketing to lead media strategy and oversee CRM initiatives. This role requires a data-driven leader with experience in national media buying and a solid understanding of customer segmentation and email campaign management. The company is expanding methodically and has a strong reputation for stability and community involvement. Key Responsibilities Lead Media Strategy Oversee national media buying and planning for large-scale campaigns. Manage significant budgets and ensure efficient allocation of resources. Make data-driven decisions to optimize media performance. CRM & Email Marketing Oversight Provide leadership and guidance to the email marketing manager. Ensure effective customer segmentation and campaign execution. Analyze campaign results and adjust strategies to improve performance. Coach and mentor team members in CRM best practices. Cross-Functional Collaboration Work closely with Legal and other departments to ensure compliance and alignment. Participate in company events and foster a positive, engaged team culture. Qualifications Proven experience in national media buying (corporate or agency background). Familiarity with CRM initiatives, email marketing, and customer segmentation. Strong analytical skills and ability to make data-driven decisions. Experience managing large budgets; retail or multi-location experience preferred. Ability to lead, coach, and mentor team members effectively. Why This Opportunity Stands Out Join a growing business that continue to increase their revenue. Be part of a company that has a history of stability and has had zero corporate layoffs. Work in a tight-knit, energetic team that values collaboration and community involvement. Enjoy a culture that lives its values, gives back through scholarships and local non-profits, and celebrates success. Salary: $100,000 to $115,000
    $33k-50k yearly est. 1d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Madison, WI?

The average digital marketing manager in Madison, WI earns between $71,000 and $145,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Madison, WI

$101,000
Job type you want
Full Time
Part Time
Internship
Temporary