Product Strategist, Fidelity Digital Assets
Digital marketing manager job in Boston, MA
The Role
The Senior Manager, Product Strategy role is focused on the advancement of our digital asset platform capabilities and crafting new, innovative products to meet the needs of our global institutional client base, now and in the future. You will contribute to long-term product and business strategy, partnering with the team to refine the product roadmap through your understanding of the market and underlying technology, and interpretation of future needs of our broad client base.
In addition, you will develop new product proposals, define end-to-end design for those products (i.e., from user experience through enabling operational and technical capabilities), and drive them through execution, collaborating across the firm.
Expertise and Skills you Bring
5+ years of experience in financial services, preferably in product management or similar domain
Clear and effective communicator with strong presentation skills and proven ability to articulate complex technical concepts in a digestible manner to senior audiences
Detail-oriented, analytical approach to problem solving
Understanding and strong interest in financial markets, cryptocurrencies, and blockchain
Commercial mindset and understanding of financial concepts
Proven ability to build strong relationships and trust company-wide
Ability to support multiple time-sensitive objectives while maintaining high quality standards
Ability to influence even when holding a position contrary to the majority
Note: Fidelity is not providing immigration sponsorship for this position
The Team
Fidelity Digital Assets is a subsidiary of Fidelity Investments and operates as a separate business dedicated to digital assets. Our team combines the operational and technical experience that institutions and investors have grown to expect from a Fidelity business to deliver a completely new offering for this asset class. We are dedicated to building products and services that help institutions adopt digital assets and innovate within the increasingly digital world of finance.
Product Strategy leads the strategy and vision for Fidelity Digital Assets product offerings. They are responsible for the overall user experience of our custody & trading platform as well as the tailored solutions & resources available to our clients. They constantly evaluate industry & market trends, business needs and use those insights to enhance our existing experience or incubate new offerings. They work closely with the Product Delivery team to bring their strategy to life for our clients. Members of our team have a commercial mentality, drive for innovation and range of backgrounds with a passion for digital assets, markets and financial services products.
The base salary range for this position is $89,000-180,000 USD per year.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.
Certifications:Category:Product Management
Associate Director, HCP Marketing, Rare Disease
Digital marketing manager job in Cambridge, MA
Ipsen's Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and win in highly competitive spaces.
The Associate Director, HCP Marketing, PBC is a key role on the Rare Disease Commercial Team and will report to the Iqirvo Brand Lead. The AD will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Iqirvo. Responsibilities will encompass traditional HCP marketing including brand planning, development of materials and messages for multichannel engagement focused on congresses, advisory boards, peer to peer educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics.
The AD will collaborate with the Thought Leader Engagement Team, Field leadership, Sales training, Medical Affairs, Legal & Business Ethics to execute tactics focused on HCP Marketing.
Main Responsibilities & Job Expectations:
Core Marketing Activities
Lead key initiatives to implement tactical HCP Marketing plan
Development & execution congress marketing plans & materials
Speaker bureau content strategy, training, execution & ongoing management
Advisory board planning and execution
Amplify peer to peer messaging through multichannel engagement tactics
Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
Contribute to Brand Planning and Tactical Plan development for Iqirvo
Ensure compliant execution of all promotional activities
Collaborate with:
Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
Promotional review committee to ensure compliant development of field resources in line with the strategy
Business ethics & legal team to ensure compliant development and implementation of projects
Cross Functional Collaboration & Stakeholder Management:
Incorporate insights from primary and secondary research into development of field promotional tactics
Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.
Knowledge, Abilities & Experience:
BA/BS is required: PharmD or MBA preferred
At least 10 years of experience in commercial pharmaceutical roles, with a minimum of 5 years in marketing
Successful launch experience in the rare of specialty categories, hepatology would be a strong plus
Excellent leadership, strategic planning, and project management skills
Proven track record of developing and executing successful healthcare professional (HCP)marketing strategies
Strong understanding of the rare disease landscape and patient needs
Excellent communication and interpersonal skills along with the ability to influence others
Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
Strong analytical skills with the ability to interpret data and make informed decisions
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
Able to work from our Cambridge, MA HQ on a hybrid model including 2-3 days in office
Willingness to travel, including international, when needed
The annual base salary range for this position is $151,500 to $222,000
This job is eligible to participate in our short-term incentives program. The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
Director of Marketing, Demand Generation
Digital marketing manager job in Boston, MA
Avant-garde Health is a mission-driven organization born out of Harvard Business School research led by Michael Porter and Bob Kaplan. Our software enables health systems, surgery centers, and physicians to understand the true cost and quality of surgical care, improve margins, and deliver better outcomes. We are recognized leaders in value-based healthcare, with work featured in
Harvard Business Review
and
The Wall Street Journal
, and are backed by leading venture investors including General Catalyst, Founder Collective, Fulcrum Equity Partners, and Tectonic Ventures.
We are in a growth phase and seeking a marketing leader who can extend and accelerate that momentum by building a demand generation engine that consistently fills the pipeline with hospital and provider executives.
Position Overview
The Director of Marketing, Demand Generation will lead Avant-garde's marketing strategy with a singular focus: generating qualified leads from hospitals, health systems, and ASCs. This role is about creating a pipeline through executive engagement, event-driven marketing, and multi-channel campaigns.
The ideal candidate has a proven track record of reaching and influencing healthcare executives (CEOs, CFOs, CMOs, COOs, and service line leaders) and can translate strategy into measurable lead generation results. This is a leadership position responsible for overseeing and building out the marketing team, reporting directly to the executive team and working in close partnership with sales, product, and customer success.
Key Responsibilities
Drive Pipeline Growth - Build and execute demand generation campaigns that consistently deliver qualified executive leads from hospitals, health systems, and ASCs.
Lead Conference Strategy - Own pre-conference outreach, on-site presence, and post-event engagement to maximize ROI from industry events.
Engage Healthcare Executives - Design marketing initiatives that resonate with CEOs, CFOs, CMOs, and other senior decision-makers.
Run Multi-Channel Campaigns - Manage webinars, ABM programs, email, and digital channels to acquire and nurture leads.
Measure & Optimize - Track KPIs across campaigns and events, report impact on pipeline, and continuously improve outcomes.
Collaborate Across Teams - Partner with sales, product, and customer success to align marketing with company goals and ensure consistent execution.
Qualifications
Bachelor's degree required; advanced degree in marketing, communications, or public health a plus.
Minimum 4-6 years of B2B marketing experience, with at least 3 years directly focused on healthcare provider organizations.
Demonstrated success in engaging hospital and ASC executives and driving measurable pipeline growth.
Experience in digital health, SaaS, or healthcare technology strongly preferred.
Expertise with HubSpot and familiarity with Definitive Healthcare, ZoomInfo, and other marketing intelligence platforms.
Entrepreneurial mindset with the ability to think strategically and execute tactically.
Location & Travel
Boston, MA preferred. Outstanding remote candidates will be considered.
Travel approximately 15-25% of the year for conferences, client-facing events, and internal off-sites.
Why Join Avant-garde Health
This is a chance to oversee the marketing department, own our demand generation strategy, and play a central role in the continued growth of the company. We're looking for someone who's been a strong manager and now wants to roll up their sleeves, take full ownership of marketing initiatives, and directly impact pipeline creation. As Avant-garde scales rapidly, this role offers the opportunity to grow your career alongside the company.
Digital Marketing Analytics
Digital marketing manager job in Cambridge, MA
Top 3 Skills:
Storytelling / Storyboarding
Ability to form a narrative from data and present clear insights.
SQL Expertise
Strong hands-on SQL (Snowflake preferred).
Ability to independently write complex queries, create tables, and manipulate datasets.
Promotional & Digital Marketing Technology
Hands-on experience in Adobe Analytics or Google Analytics (Adobe preferred).
Understanding of campaign measurement, tags, campaign manager platforms.
Key Responsibilities:
Manage data and develop business intelligence reports for our company.
Structure information into analytical deliverables using established frameworks.
Design and automate reports to streamline manual processes.
Maintain and update media translation tables and publisher status documentation.
Utilize Adobe Analytics to provide actionable insights and measure media impact.
Compile and present monthly reports on account registrations and suggest improvements.
Skills Required:
3+ years in a business intelligence or digital analytics role.
Experience with Adobe Marketing Suite or Google Analytics.
Proficient in SQL, preferably Snowflake.
Skilled in Business Intelligence tools like Power BI, Tableau, or Qliksense.
Familiarity with digital marketing channels such as social, search, and paid media.
Strong analytical and quantitative skills.
Product Marketing Manager
Digital marketing manager job in Wilmington, MA
Product Marketing Manager - Fluorescent Tubes and Architectural LED Luminaires
LEDVANCE is a world leader in innovative lighting products as well as intelligent and connected lighting solutions. The company is an offspring of OSRAM, combining traditional general illumination with modern, ground-breaking lighting technologies.
LEDVANCE has a new position for a person looking to manage a product portfolio comprised of Fluorescent Tubes and Architectural LED Luminaires. LEDVANCE is currently in this space and is seeking individuals looking to join a growing team working with both the retail [residential] and commercial [professional] lighting channels. This position will be located in our Americas headquarters in Wilmington, Massachusetts.
Position Responsibilities:
Identify and define the product portfolio strategy for Fluorescent Tubes and Architectural LED Luminaires. Manage the product portfolio from “cradle to grave” in particular product phase in and phase out
Be an integral component of the Product Introduction Team (cross-functional internal team) comprised of non-reporting but critical groups to new launches
Undertake market research to ascertain purchase intent, trends and future direction
Become internal expert and benchmark portfolio relative to technical, financial and market
Create and articulate the product's reason to buy and end-customer purchase strategy
Communicate product and portfolio graphic strategy within defined brand parameters
Develop internal and external sale proposition for the portfolio along with Sales and Marketing
Own the product development, targeted channel/segment launch and inventory position
Fully-embrace sales budget, margin and profit targets and product forecasting
Travel domestic and international as product representative to accounts and production locales
Work independently, report status on goals/targets to management yet align with larger group
Write and clearly give presentations to management team and customers articulating product strategy
Position Requirements:
Bachelor or Master degree from an accredited university
Fully fluent in spoken and written English
5 years' experience in product management required
Deep understanding of retail and/or commercial business
Previous, documented experience in working with a cross-functional team
Knowledge of SAP and Business Warehouse reporting systems a plus
Familiarity with fluorescent lighting technology is a must. LED and/or Lighting a positive
What LEDVANCE offers:
Joining a dynamic product marketing team that own their individual P&L
Interface with international team and management
Opportunity to move into management and other cross-functional roles
Business casual, open work environment that emphasizes teamwork and responsibility
Broad offering of benefits and matching 401k
Easy access to Route 93 and 495
Hybrid office schedule
Relocation and/or work sponsorship are not available with this position.
Product Manager
Digital marketing manager job in Cambridge, MA
CSI Product Manager
Duration: 6+ Months
The Product Manager role involves aligning business and technology stakeholders to develop and communicate a product vision, managing product planning and backlog prioritization, and ensuring a sustainable end-to-end customer experience globally. This position reports to the Head of Design & Delivery and operates within the Development & Regulatory DD&T organization, supporting Global Development and Global Regulatory business functions.
• Product Strategy and Vision: Develops and conveys product strategy and vision in collabo-ration with stakeholders, aligning with business goals and technology directions. Maintains and communicates the product roadmap and backlog to ensure team alignment and delivery of value.
• Communicate how the product is meeting the business priorities and goals of the organizations
• AI Native - Consistently challenge how processes and therefore products can evolve to exploit AI and drive towards the workforce and products of the future.
• Collaborates with product engineers and designers to support a modern product ecosystem.
• Align with key stakeholders across business and technology to develop and convey product vision
• Own product planning, including short-term release plans and long-term roadmaps
• Drive prioritization of the product backlog to keep the team unblocked and aligned
• Work with partners in technology, data, and ecosystem to accomplish product goals
Functional Requirements:
• Solicits information from IT Business Partners or from Business Stakeholders on business direction, goals and strategies to inform development of product strategies. Collaborates ef-fectively with technology delivery teams to develop roadmap for new and ongoing product development. Builds and maintains the product backlog with the technical team.
• Continuously prioritizes the work in the backlog to deliver the most significant value to the product users.
• Facilitates and drive alignments among key stakeholders to develop product strategy, vi-sion, and roadmap to support business strategy.
• Works within product budget established in consultation with stakeholders by balancing re-sources, vision development, and prototyping, and sustain product teams to deliver and maintain the product.
• Maintains- and serves as the communicator- of the product vision.
• Continually monitors and refines the product and performing service management
• Optimizes user experience.
Technical Requirements:
• Professional in-depth knowledge of product management in pharmaceutical industry.
• Experience in stakeholder relationship management. Influential in orchestrating key stake-holders and product teams to turn product vision into reality.
• Excellent oral and written communication skills, business acumen, and enterprise knowledge.
• Understands design thinking
• Ability to demonstrate strategic and critical thinking, as well as problem solving skills
• Strong interpersonal, communication, and skills necessary to lead through change and influence without authority
• Ability to set priorities, deliver on deadlines and develop workflow processes and tasks in an evolving, dynamic marketplace.
GxP/Pharma Experience: Required
Project Methodology: Agile & Waterfall
Product Manager
Digital marketing manager job in Boston, MA
We are hiring a Product Manager with deep fluency in computational materials science and AI-driven materials design. You will own the roadmap for advanced materials-AI platforms, bridging scientific R&D, ML engineering, and product delivery. The role combines scientific literacy with strong product execution-translating DFT/MD simulations, ML force-field models, and materials-informatics workflows into scalable product capabilities.
Responsibilities
Lead product strategy for AI-driven materials modelling (DFT, MD, ML force-fields).
Drive cross-functional alignment across science, ML, software, and hardware teams.
Translate complex materials research needs into clear product requirements and deliverables.
Manage roadmaps, feature definition, timelines, and user workflows across R&D and engineering teams.
Support computational scientists and battery researchers with productized materials-AI tooling.
Ideal Profile
PhD in computational electrolyte design, materials modeling, interfacial chemistry, or a related field.
Hands-on experience with DFT, Molecular Dynamics, ML force-field models, and materials-informatics workflows.
Experience in AI4Science environments, scientific computing startups, or materials-AI platforms (Cusp.ai, XtalPi, etc.).
Ability to translate cutting-edge science into product specifications and shipped software.
Digital Experience & Social Media Manager
Digital marketing manager job in Stoughton, MA
Happy to share some exciting changes over here at Aqua Leisure. We're taking a 50-year legacy and transforming it into something bold and new-a modern outdoor brand built on a foundation of trusted, fun, and iconic products. We're calling it Helio Outdoors. Helio Outdoors is more than just a company with history-it's a brand with momentum. We're breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It's an incredible journey to be a part of.
The Helio family of brands:
Aqua AIRHEAD Yukon Charlie's Inyo Pools Pureline
We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. Our Digital Experience & Social Media Manager supports corporate business objectives to maximize revenue and profit for Helio Outdoors brands. Delivers best-in-class digital experiences through flawless execution in the development and maintenance of Helio Outdoors websites, managing the ecosystem of syndicated user-generated reviews across Helio brands, including vendor management and agency coordination. This role is also responsible for effective CRM campaign management, in concert with agency content teams and Helio sales teams to effectively support new product launches and tent pole promotions as well as routine middle funnel CRM activities that generate sales. Additionally, the role oversees social media strategy and execution across all platforms, including content creation, community engagement, influencer partnerships, and performance analytics to drive brand awareness and customer engagement. Reports campaign performance and data to leadership teams. This is an individual contributor role within the Creative Services & Marketing team based in Stoughton, MA and onsite four days each week.
Responsibilities:
Websites
Responsible for routine website CMS management.
Manage CRM platforms for Helio brands, including campaign development and deployment in concert with agency content teams.
Own and manage the ecosystem of user-reviews and syndication, including management of Bazaarvoice (and others) and coordination with sales coordinators on new product and retailer-specific review requirements.
Serve as primary in-house conduit between sales team and agency to manage online asset needs, including product images, online content/merchandising, and other creative images.
Create and schedule site updates and edits through website back-end.
Collaborate with Sales and Operations to establish and manage product availability.
Responsible for website promotional updates, including testing, creating onsite promotional banners, and ensuring all supporting content is ready for launch.
Support creation and management of online content for Amazon, Walmart, various Clubs, and direct-to-consumer pages.
Manage video/motion designer and video content for Amazon, Walmart, Clubs, and D2C.
Manage designers to create and update online content for Amazon, Walmart, Clubs, and D2C.
Manage website updates and help build out the site including product images, copy, content, categories, inventory, and overall design and maintenance.
D2C website updates and promotions.
Site email creation, communication design, and implementation.
Site addition of new items.
Content Development
Create and design various content for digital collateral.
Ensure projects are completed with high quality and on schedule.
Follow brand guidelines to establish creative cohesion.
Prioritize and manage multiple projects within design specifications and budget restrictions.
Perform retouching and manipulation of images.
Work with a wide range of media and use graphic design software.
Provide weekly report to Marketing and Sales on initiatives for social media and e-commerce.
Social Media Management Responsibilities
Develop and execute social media strategies aligned with marketing objectives.
Manage all Helio Outdoors social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Create, schedule, and publish engaging content across channels.
Monitor social media trends and competitor activity to optimize engagement.
Respond to comments and messages to maintain community engagement.
Track and report social media performance metrics and adjust strategies accordingly.
Collaborate with influencers and brand ambassadors to expand reach.
Ensure brand consistency across all social media content.
Requirements
Bachelor's degree.
Minimum of four (4) years prior experience in digital marketing, web content management, and social media management.
Expert level skill set with Adobe Creative Suite.
Intermediate skill level with HTML.
Experience managing various social media platforms.
Excellent computer skills - high proficiency in Microsoft Office (Excel/Word/PowerPoint).
Project management experience and deadline-driven.
High attention to detail and accuracy.
Excellent verbal and written communication skills.
Experience with Artificial Intelligence (AI) tools and techniques a plus.
Team Member - Burger King
Digital marketing manager job in Springfield, MA
Our Team Members are motivated, team oriented, friendly, dependable and driven to providing excellent guest service! A qualified candidate will serve our guests Hot and Fresh Food in a Clean and Safe environment in a Friendly and Fast manner. Previous fast food experience is preferred.
Qualifications: Stand for up to 8 hours during a shift and be able to lift 30 to 50 pounds, Requires you to use motion that entails pushing, pulling, stretching and continuous bilateral use of fingers and wrists.
Senior Marketing Analytics Manager
Digital marketing manager job in Boston, MA
Our Opportunity:
Chewy is seeking a Sr. Analyst/Economist, Ads Budget Optimization to join our growing Advertising team. This role will design and operationalize the quantitative frameworks that guide how advertising budgets are deployed across both onsite and offsite supply. By building optimization models and incrementality insights, you will enable more efficient budget utilization, stronger advertiser outcomes, and accelerated growth for Chewy Ads.
Come join a highly collaborative, innovative team dedicated to shaping the future of pet advertising while supporting Chewy's mission of being
the most trusted and convenient online destination for pet parents (and partners), everywhere.
What You'll Do:
Build and maintain allocation models (e.g., marginal return curves, constrained optimization, auction dynamics) to optimize budgets across onsite and offsite
Develop and run experiments to measure incrementality and cross-channel trade-
Partner closely with Demand teams to translate model outputs into actionable budget allocation decisions.
Collaborate with Supply teams to incorporate inventory dynamics and
Provide leadership with neutral, data-driven recommendations that maximize advertiser outcomes and Chewy's long-term growth.
Contribute to the eventual automation of allocation by working with Product and Engineering to embed your models into tools and platforms.
What You'll Need
5+ years of experience in data science, quantitative marketing, adtech optimization, or portfolio management.
Advanced degree (MS/PhD) in Economics, Statistics, Applied Math, Operations Research, or related field.
Strong background in econometrics, optimization, and statistical
Technical proficiency in R, Python, or similar programming languages; comfort with
Excellent communication skills with the ability to translate complex models into actionable insights for business partners.
Strong collaboration skills with experience working cross-functionally in fast-paced, matrixed organizations.
Bonus
(Preferred Skills)
Experience in advertising technology, marketplace economics, or media buying
Familiarity with auction dynamics, bid optimization, or algorithmic
Prior experience building automated decisioning or optimization frameworks at
Demonstrated ability to balance theoretical modeling with practical business
The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.
We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Base Salary Range$129,500-$207,000 USD
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact **************.
To access Chewy's Customer Privacy Policy, please click here.
To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Auto-ApplySocial Media & Content Marketing Manager
Digital marketing manager job in Massachusetts
About this role: We're looking for a curious, creative, and strategic Social Media & Content Marketing Manager to help build and scale Pickle Robot's content engine and elevate our brand across platforms. This role is for someone who deeply understands how to create engaging content across various formats, from videos for social and landing page copy to email campaigns and customer stories, and who's motivated by the impact great storytelling can have on growth and brand perception.
You'll be responsible for developing and executing a content strategy that can capture attention, drive interest, and highlight how our technology is solving real customer problems while keeping the brand fun.Responsibilities:
Build upon & execute Pickle Robots' content strategy across multiple formats, like videos, web copy, email nurtures, newsletters, customer spotlights, and more.
Lead social strategy and execution across channels (TikTok, Instagram, LinkedIn, YouTube Shorts, X, Reddit), ensuring everything aligns with brand goals, voice, and audience needs.
Optimize content for AI SEO and performance, identifying gaps and opportunities to improve discoverability and traffic.
Build and manage a content calendar that balances product storytelling, community engagement, trend-driven content, and thought leadership.
Create or source short-form video that performs, whether in-house or by working with creators or customers.
Track trends, formats, memes, and industry moments. You know what's happening before everyone else does.
Collaborate internally with product, engineering, sales, and operations teams to translate product features into customer-first narratives that feel organic and engaging.
Use analytics (Meta, TikTok, GA, Hubspot etc.) to report, optimize, and refine content performance weekly.
Spot and build relationships with creators, engineers, customers, or industry voices/influencers that can help amplify our message authentically.
Push the brand forward while maintaining a clear, consistent identity-delivering innovation with personality.
Skills & Experience:
3+ years managing social media for a mid-to-large-sized B2B brand (bonus if in supply chain, tech, or robotics).
Proven ability to tell compelling stories that make complex ideas simple, visual, and shareable
Background in copywriting, with an eye for brand tone, message clarity, and platform-appropriate voice.
Fluency in TikTok, Instagram, and YouTube Shorts. You don't just scroll, you dissect
A strong POV on what makes content work, and the skills to direct, edit, or inspire it
Comfort with social tools (e.g., Opal, Pulsar, or native platforms) and basic familiarity with analytics dashboards.
Familiarity with SEO and AI-powered answer engines (ChatGPT, Gemini, Perplexity, etc.)
Strong understanding of audience dynamics. You understand what resonates with different audiences (engineers, execs), and know how to speak to them without losing personality.
Skilled at managing multiple priorities in a fast-moving, experiment-friendly environment
You have a personal TikTok or Instagram presence (or creative portfolio) that shows what you can do.
Willing and able to work from our Charlestown, MA offices at least 3 times per week.
Bonus Points For:
Previously managed UGC, influencer, or ambassador programs.
Experience working with agencies or freelancers.
Passion for robotics, innovation in tech, or the future of AI.
Pay at PickleAt Pickle Robot Company, we believe transparency builds trust. The salary range listed here is provided in accordance with Massachusetts law and reflects what we reasonably and in good faith expect to offer for this role. We often consider candidates at different levels of seniority, and final compensation will reflect the level at which a candidate is hired, along with factors like experience and location.
About Pickle RobotWant to get in on the ground floor of a fast-growing, VC-backed robotics company? Join Pickle Robot! We build systems that companies and their teams love.
Pickle robots unload trucks. Every day, millions of trucks and containers are loaded and unloaded, often requiring manual labor-tough, dirty, dangerous, and hard to staff. Pickle automates this process using AI, machine learning, and robotics to deliver reliable products. Our Unload Systems work with teams on loading docks to make the job safer, faster, and more efficient.
Pickle provides best-in-class benefits including health, dental, & vision insurance; unlimited vacation, along with all federal and state holidays; 401K contributions of 5% your salary, travel supplies, and other items to make your working life more fun, comfortable, and productive.
Auto-ApplyProduct Manager - Digital Transformation
Digital marketing manager job in Burlington, MA
Azenta Inc.At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and IntegrityJob TitleProduct Manager - Digital TransformationJob Description
Position Summary
The Product Manager - Digital Transformation will be responsible for leading the modernization and transformation of a legacy enterprise system into a scalable, user-centered, data-informed digital platform. This position will play a critical role in defining product requirements, executing against a strategic roadmap, and collaborating closely with engineering, UX/UI, data, and global business teams.
The Product Manager will also support the establishment of foundational product processes, analytics-driven decision-making, and tooling standards across the product lifecycle. This position requires cross-functional leadership, strong communication skills, and the ability to operate effectively in a fast-paced and evolving digital environment.
Key Responsibilities
Lead the end-to-end product lifecycle for a major platform transformation initiative, from discovery through MVP delivery and GTM execution
Define, maintain, and adjust product roadmaps in accordance with business goals, stakeholder feedback, data analysis, and user research
Collaborate with UX/UI teams to guide experience design efforts and ensure alignment with user needs and platform scalability
Partner with engineering, data, and architecture teams to ensure solution design aligns with technical and business requirements
Evaluate and recommend appropriate tooling to support product development workflows (e.g., Jira, Figma, CMS, SharePoint)
Establish KPIs and support the development of analytics practices that foster data-driven product planning and iteration
Communicate product plans, progress, and insights to stakeholders and executive leadership as needed
Contribute to the development and adoption of product management standards across the organization
Stay current on emerging technologies including AI tools and prompt engineering, identifying opportunities for integration to enhance product capabilities
Participate in global collaboration with cross-regional teams in the U.S., EMEA, and APAC
Required Qualifications
Bachelor's degree in Business, Computer Science, Engineering, or related field; advanced degree a plus
5+ years of experience in product management, with demonstrated success leading digital product development from concept to delivery
Experience working in fast-paced or startup-like environments; proven ability to manage ambiguity and lead transformation initiatives
Familiarity with modern product management tools including Jira, Figma, CMS platforms (e.g., Hubspot, Adobe), and SharePoint
Demonstrated understanding of user-centered design and UX/UI collaboration practices
Strong communication and stakeholder management skills, including experience preparing materials for and presenting to senior leadership
Ability to assess product architecture and evaluate vendor platforms; technical fluency sufficient to facilitate cross-functional planning with engineering teams
Experience managing B2B, B2C, or B2B2C product lines, particularly in e-commerce environments
Preferred Qualifications
Experience with AI technologies and prompt engineering tools
Exposure to life sciences, healthcare, or biotech environments
Background in product analytics, experimentation, or data storytelling
Familiarity with enterprise platform interoperability and system modernization best practices
Competencies
Strategic Thinking
Product Execution & Prioritization
Cross-Functional Leadership
Customer-Centric Mindset
Analytical Problem Solving
Change Leadership
Agile Methodology
Technical Acumen
EOE M/F/Disabled/VET
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email at ********************* for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
United States Base Compensation: $157,000.00 - $196,000.00
The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience, education (including licensure and certifications), qualifications, performance, and geographic location, among other relevant business or organizational needs.
Auto-ApplyONLINE CHAT MARKETING MANAGER
Digital marketing manager job in Dedham, MA
5+ to 7 years experience The Online Chat Manager is responsible for developing a differentiated, world class, online customer engagement experience within key product groups. The individual will execute against an aggressive sales plan as well as drive strategy in a highly regulated, political, and visible channel.
The Online Chat Manager will manage the strategic evolution of our online chat program as well as identify and drive the use of other emerging online customer engagement tools. The ideal candidate for this position will partner closely with TouchCommerce, our chat vendor, keep pace with digital engagement tools and practices, possess strong online sales and service acumen, and have strong analytical, optimization and project management skills.
Manage vendor relationship with TouchCommerce
Build upon chat roadmap and socialize 12-18 month strategy
Develop, refine and execute online chat and customer engagement recommendations with TouchCommerce and internal partners
Manage the monthly online chat transcript and metrics analysis
Partner with TouchCommerce to optimize the overall chat program
Define and build an online chat service program, including the development of chat scripts, training coordination, and ongoing coordination with sales chat program
Perform and analyze tests of customer engagement functionality
Manage chat scripting maintenance and compliance, including providing updates to scripting for new products and services
Socialize chat program insights and results, including facilitating chat transcript reviews, sharing quarterly program results and recommendations, and sharing insights from transcripts and post-chat surveys
Work with the larger business intelligence team to build out cross channel data integration
Qualifications
In-depth understanding of online sales and marketing tactics, online chat, customer engagement and online customer service tactics
Ability to manage multiple workstreams , build cross-functional relationships, and manage risk in a highly regulated industry
In-depth knowledge of optimization required for sustainability as changes month-to-month are frequent
Experience in customer experience design, web analytics, and A/B split and multivariate testing
Strong leadership and communication skills
Vendor management and program management skills
Preferably a strong understanding of banking products, revenue models and regulatory requirements
Working knowledge of Word, Excel, PowerPoint, Access, WebTrends, and other business Intelligence databases and experience with e-marketing optimization tactics
Bachelors degree required; BA in eCommerce or Web Marketing preferred; MBA preferred
Some travel required (25%)
SKILLS AND CERTIFICATIONS
Online Chat Marketing Experience
Additional Information
All your information will be kept confidential according to EEO guidelines.
Direct Staffing Inc
Associate Director, US Omnichannel & Digital Strategy
Digital marketing manager job in Boston, MA
Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Location: Boston, MA or Miami, FL
Position Summary:
The Associate Director, US Omnichannel & Digital Strategy, is a key strategic leader responsible for building and scaling Galderma's omnichannel and digital customer experience capabilities. This role will establish and lead an Omnichannel Center of Excellence (COE), developing the best-in-class methods and playbooks to be leveraged across all US business units. This individual will serve as a senior consultant to brand, activation, and field teams, ensuring strategies are innovative, customer-centric, and aligned. A primary focus will be on building a data and analytics strategy to drive personalization and creating omnichannel solutions that enable and support commercial go-to-market strategies.
Key Responsibilities:
COE & Capability Development
Design, build, and lead the Omnichannel, Digital, and Data Center of Excellence (COE) to drive consistency, efficiency, and innovation.
Develop and evolve the enterprise omnichannel engagement strategy, operating model, and guiding principles.
Establish enterprise-wide governance frameworks, playbooks, and best practices to ensure quality, consistency, and compliance while allowing for brand adaptation.
Champion a "Digital and Insights first" mindset, driving the identification and adoption of new capabilities, innovative technologies, and automation.
Strategic Consultation & Enablement
Act as a senior consultant to Brand omnichannel and activation teams, advising on the development of customer engagement strategies and plans
Partner with Sales Leadership and Sales Training to design and integrate omnichannel strategies that support and enable the field sales force, integrating with CRM and other field tools.
Advise brand teams on customer journey mapping and customer experience design across digital and personal touchpoints
Drive the sharing of best practices and learnings between brands and business units to foster a culture of continuous improvement
Data Strategy & Measurement
Partner with BU and Commercial Insights teams to help build the data and analytics strategy required to drive advanced personalization and next-best-action capabilities
Establish enterprise-wide measurement frameworks and define key success metrics to embed data-driven decision-making into all omnichannel strategies
Collaborate with analytics partners to translate complex performance data into compelling narratives about capability adoption, campaign impact, and optimization opportunities
Cross-Functional & Stakeholder Engagement
Collaborate with Brand Marketing, Medical, IT, and Patient Services to ensure omnichannel strategies are integrated, customer-centric, and business-aligned
Partner closely with Compliance, Regulatory, and Privacy (PRC) to ensure all frameworks, platforms, and strategies meet FDA, PhRMA, and corporate standards.
Serve as the key subject matter expert on omnichannel enablement, translating business needs into capability roadmaps for IT and vendor partners.
Qualifications:
Bachelor's degree in Marketing, Business, Technology, or related field.
Minimum of 8+ years of progressive experience in omnichannel marketing, digital transformation, or customer engagement.
Significant experience in pharmaceutical, biotech, or dermatology/aesthetics preferred
Demonstrated success establishing or leading an omnichannel/digital Center of Excellence (COE), capability hub, or enablement function.
Proven ability to define and scale multi-brand frameworks, playbooks, and standards.
Experience integrating digital marketing channels with field sales force activities (e.g., Veeva, CRM triggers, sales enablement platforms).
Strong background in data-driven marketing, analytics, and personalization strategies.
Deep understanding of the MarTech/AdTech ecosystem (e.g., Salesforce Marketing Cloud, Veeva, CRM, Adobe, Data Clouds).
Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
Proven ability to lead through influence and drive change in a complex, matrix-driven organization.
Experience in capability assessment frameworks and competency modeling.
Experience managing external agencies and strategic vendors.
10% travel.
What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps
If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
The next step is a virtual conversation with the hiring manager
The final step is a panel conversation with the extended team
Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer's Rights:
This does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this . The employer has the right to revise this at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
Auto-ApplyMarketing Analytics Manager
Digital marketing manager job in Boston, MA
Reporting to: Director of Digital Strategy Department: New Customer Acquisition / Digital Strategy
Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel.
We're looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities.
Key Responsibilities
Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks.
Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions.
Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy.
Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals.
Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development.
Provide proactive insights and recommendations to improve channel performance and marketing ROI.
Support forecasting and financial planning by aligning spend projections with performance trends.
Champion data governance and reporting consistency across teams and systems.
Qualifications
5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles.
Strong understanding of paid digital channels and their respective KPIs.
Proven ability to connect marketing performance to revenue and business outcomes.
Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools.
Experience collaborating with or managing external media agencies.
Familiarity with attribution modeling, conversion tracking, and CRM integration.
Excellent communication skills with the ability to translate complex data into insights for non-technical audiences.
Self-starter with strong analytical skills, curiosity, and a collaborative mindset.
Total Rewards
The base salary range for this role is $135,000 - $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:
Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes.
Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%).
Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals.
Your future, secured: 401(k) match, life insurance, and disability coverage.
Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development.
Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off.
To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com.
Manager, Marketing Analytics
Digital marketing manager job in Boston, MA
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Manager on the team, you will help drive success and optimizations of our Casino reach marketing strategy. Using your experience in data analysis, stakeholder management and problem solving, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance to help shape our marketing strategy. In this role, your leadership & analyses will directly impact budgeting and strategy decisions to help drive further growth of our casino business.
What you'll do as a Manager, Marketing Analytics
Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance and spend flighting.
Manage and coach a team of analysts to deliver actionable insights, set clear priorities, and ensure high-quality execution that drives marketing strategy decisions.
Develop and maintain analytical frameworks to better understand our customers to inform reach channel marketing strategy decisions.
Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback.
Present key findings up through senior leadership to inform business decisions.
Collaborate cross-functionally with teams focused on customer LTV, casino product and integrated marketing strategy.
Leverage strong data visualization skills to track key operational metrics, generate actionable insights, and proactively develop ideas, business cases, and performance measurement to keep DraftKings Marketing Analytics best-in-class.
What you'll bring
Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
At least 5 years of experience in business analytics or data science, with a proven track record in marketing analytics.
At least 1 year of proven people management experience, including coaching, mentoring, and developing high-performing analysts is a plus.
Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders.
Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects.
Extensive experience with A/B testing, experimental design, and other analytical testing methods.
Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
Solid foundation in statistics, hypothesis testing, and optimization techniques, with experience in R, Python, or other statistical programming languages.
#LI-TA1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Auto-ApplySocial Media & Content Marketing Manager
Digital marketing manager job in Burlington, MA
Why Should You Join Our Success Story? Based on patented technology developed at MIT, Harvard Medical School and by the Company, Myomo develops and markets the MyoPro product line of lightweight, non-invasive, powered arm braces (orthoses) to restore function in paralyzed or weakened arms and hands of individuals that have suffered a stroke, spinal cord, or nerve injury. (E.g. brachial plexus injury or other neuro-muscular disabilities.) It is the only device that, sensing a patient's own neurological signals through non-invasive wearable sensors, can restore the ability to use their arms and hands so that they can live independently, increase their quality of life, reduce cost of care, and return to work. Published clinical research shows a clinically significant instantaneous reduction in upper extremity impairment with the MyoPro. Our technology has been referred by leading-edge rehabilitation facilities including Mayo Clinic, Kennedy Krieger Institute, Cleveland Clinic, Loma Linda Medical Center, Massachusetts General Hospital, numerous VA Hospitals, and more. Myomo is headquartered in Burlington, Massachusetts, with sales and clinical professionals across the U.S.
What We're Looking For:
The Social Media & Content Marketing Manager will play a key role in expanding Myomo's digital presence through creating engaging, educational, and inspiring content across all channels. This hands-on role is ideal for a creative, organized marketer who enjoys writing, designing, filming, and posting - and who thrives on turning stories of patient success and clinical innovation into compelling marketing content.
You'll manage the day-to-day execution of social media, develop multi-format content, (written, visual, and video) and support digital campaigns effective in driving awareness, engagement, and lead generation among patients, caregivers, and clinicians.
How You'll Drive Impact:
Content Creation & Execution
* Develop, write, and publish high-quality content for Myomo's owned channels, including social media, website, and email.
* Develop compelling patient and clinical content & brochures for promotion digitally and via print.
* Create visual content such as graphics, short videos, patient spotlights, and clinician testimonials.
* Manage the content calendar and ensure timely execution of campaigns and posts.
* Repurpose existing content (e.g., patient stories, press releases, webinars) into shareable digital assets.
Social Media Management
* Execute daily social media activity across platforms (Facebook, Instagram, LinkedIn, YouTube, and TikTok).
* Create a YouTube channel for Myomo.
* Monitor engagement, respond to comments and inquiries, and manage community interactions.
* Track and report on performance metrics, using insights to refine strategy and optimize future content.
Campaign Support
* Support integrated marketing campaigns by developing supporting content for paid social, email nurture, and digital ads.
* Collaborate with internal stakeholders and external partners (agencies, video teams, etc.) to ensure consistency across campaigns.
Brand Storytelling
* Bring the Myomo mission to life by capturing authentic patient stories, showcasing clinical outcomes, and celebrating the impact of restored mobility.
* Uphold brand guidelines and ensure content adheres to medical device marketing compliance standards.
What You'll Bring:
* Bachelor's degree in Marketing, Communications, Journalism, or related field.
* 5+ years of experience in social media and content marketing, preferably in healthcare, medical device, or consumer health.
* Strong writing, storytelling, and visual communication skills.
* Proficiency with social media management tools (E.g., Meta Business Suite, Hootsuite, or Sprout Social).
* Basic design and video editing skills (Canva, Da Vinci Resolve, Adobe Premiere, or equivalent).
* Experience analyzing content performance metrics and translating insights into action.
* Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
Preferred Qualifications:
* Prior experience marketing to seniors, disabled and/or neuro-affected populations.
* General knowledge of visual storytelling, composition, graphic design basics, camera operation, and lighting to maintain high-quality standards in self-produced social content.
* Experience with Google Analytics, YouTube Studio, Salesforce, and platform-based social media dashboards.
* Solid understanding of SEO for cross-channel growth.
* Familiarity with LinkedIn and YouTube Shorts.
Senior Marketing Manager, Global Running
Digital marketing manager job in Boston, MA
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The Senior Marketing Manager, Global Running will lead the strategic implementation of the Running Community Strategy at New Balance. This key role will be essential in the development of the of the Global Community playbook as well as its implementation as we look to grow this crucial category and engage more with all who run. This role will work tirelessly on this evolution NB's positioning and differentiation within Running culture and competitor landscape under the umbrella of our category platform Run your way. As an offshoot of community this role work collaboratively with Running product managers and merchandise to develop an Energy Marketing strategy to drive heat and validation for our pinnacle running products. Running Partners.
The Senior Manager will be part of the Global Running marketing team and will lead a team devoted to building and nurturing a running community. Leading with challenger-brand messaging and driving best-in-class go-to-market strategy and execution. The Senior Marketing Manager is accountable for driving vision and executing strategy in partnership with regions, delivering results, cross-business influence and coordination.
MAJOR ACCOUNTABILITIES:
Lead long-term, over-arching global community strategy for Running
Provide visible leadership across the organization as a go-to for New Balance Running Community inclusive of run clubs and events.
Partner closely with departments in Boston and internationally, including Sports Marketing, PR, Global Media and Owned Retail
Build meaningful relationships with Ambassadors tied to Running culture for formal partnerships and campaign amplification.
Collaborate with VM, retail marketing and regional teams to bring the vision for New Balance Running and our ambassadors to life in e-commerce and retail environments
Accountable for annual calendar / brand / channel Strategy and execution
High level of decision making, sign off, authority & discretion
Management and development of Running community team.
Create and execute individual multi-year activation plans for Global Running Ambassadors
REQUIREMENTS FOR SUCCESS:
10+ years relevant marketing experience
Significant knowledge of the Running landscape and culture greatly preferred
Knowledge and interest in sneakers, fashion and music
Experience developing marketing strategy Globally greatly preferred
Ability to navigate a global organization across many functions
Strong relationship and influencing skills
Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques.
Energy, collaborations or fashion experience preferred
Able to balance multi-year planning with execution
Experience leading and developing a sizeable team
25% international travel
Boston, MA Headquarters - (NB) Only Pay Range: $136,945.00 - $176,700.00 - $216,460.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
Auto-ApplyManager, Marketing & Sales Analytics
Digital marketing manager job in Wellesley, MA
THE OPPORTUNITY The Manager, Marketing Analytics supports multi-channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions.
WHAT YOU WILL DO
Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value.
Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders.
Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team.
Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College's marketing budget and tactics to maximize return on investment.
Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties.
Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College.
Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection.
Share in development and reporting of industry trends, best practices, and opportunities to internal team.
Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team's sprint goals.
Assumes additional responsibilities as required.
YOUR TEAM WILL INCLUDE
N/A
WHAT EDUCATION AND SKILLS YOU WILL NEED
Bachelor's Degree in analytics, statistics, computer science, marketing or other business-related field.
A minimum of 4-6 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management.
Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge.
Proven experience with data analysis tools (Excel), marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce's Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools.
Familiarity with AI tools (Copilot, ChatGPT) for research, data and analysis tasks.
Strong Web, print, social, and verbal writing and communication skills.
Understanding of usability and user-centered design.
Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed.
A deep interest in the latest developments, industry trends, and best practices for digital marketing, paid media and market research business analytics.
Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.
HOW AND WHERE YOU WILL WORK
Hybrid working arrangements available with at least one day a week in the office and others as needed and required at the manager's discretion.
ADDITIONAL SKILLS YOU MAY HAVE
Master's Degree a plus, not preferred if experience with latest technology and marketing trends are demonstrated.
Experience working in an Agile organization preferred.
Experience with SQL, R or Python a plus.
This is an exempt position with the following pay range: $81,635-90,706 depending on a candidate's experience; the role is also eligible for bonuses based on performance and budget.
Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week.
Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
Time Off: Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President's holidays are determined each year.
Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program.
All questions or concerns about this posting should be directed to the Office of Human Resources at *************.
Auto-ApplyMarketing Manager
Digital marketing manager job in Framingham, MA
Job Description: 5-10 years only mid level role
Support Manager Of in the day-to-day planning, coordination and execution of Retail Prototype to drive project objectives
Ensure seamless execution of all Prototype deliverables within the overall Proposed Timeline
Capture and provide feedback on Creative Concepts/Tests and share recommendations with Customer Experience Team Leaders
Work in the gray and respond to evolving project needs based on feedback from stakeholders
Interpret and apply consumer insights to inform creative briefs and/or concept feedback
Oversee project communications in Workfront project management Tool
Act as a project resource for the Creative Team to provide context, clarity and feedback on a wide variety of deliverables
Conduct competitive visits and/or signage audits and attend store walkthroughs as needed
Coordinate and maintain the marketing budget associated with area of responsibility
Act with agility and speed to address feedback and direction from Executive Leaders
Document, organize and upload all relevant briefs and files in Teams and Workfront
Qualifications
Bachelor's degree in marketing, communications, or related field required
5-10 years' retail marketing experience preferred; ad agency or client-side advertising experience is a plus
Agile and results-driven with an ability to multi-task in a fast-paced, collaborative environment, adhere to deadlines, and provide follow-up to ensure completeness and quality
Experience evaluating creative and providing feedback to Creative teams
Exceptional organizational and time management skills with strong attention to detail, experience in Workfront a plus
Ability to think critically, proactively problem-solve, and work in the grey, examining situations through logic to drive solutions and a path forward
Excellent communication (written and oral) and people skills; ability to build relationships, interact professionally and comfortably, and express ideas, direction, and feedback with clarity
A team player who collaborates well and enjoys building relationships with partners across multiple disciplines with the ability to navigate different team dynamics
Proficient in Teams and Microsoft applications
Interest in the fashion industry and/or off-price/retail business is a plus
Ability to work a hybrid schedule in Framingham, and visit select local stores as needed