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Digital Marketing Manager Jobs in Meridian, MI

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  • Senior Marketing Manager

    Insight Global

    Digital Marketing Manager Job In Dexter, MI

    Must Haves: Bachelor's degree in marketing, Business Administration, or a related field 5+ years of experience in marketing, with success in market development strategies Demonstrated ability to effectively create, plan, and implement marketing programs and strategies Ability to effectively manage and communicate with a wide range of stakeholders, including executive leadership, partners, and customers Team collaborator with demonstrated experience working in a multi-functional and global teams STRONG analytics skills with the ability to interpret and analyze VOC insights Proficient experience in Power BI and Excel Ability to travel both domestic and internationally. Plusses: MBA or equivalent advanced degree Global Industrial Manufacturing experience and knowledge Fluid and material management equipment product development knowledge. D2D: Insight Global is looking for a Senior Marketing Manager located near Dexter, MI. The Senior Category Marketing Manager is responsible for developing and executing growth marketing and go-to-market strategies for the assigned categories. This role requires the ability to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category. The Senior Category Marketing Manager is responsible for formulating and executing integrated strategic marketing plans to achieve market growth through brand awareness, demand generation campaigns and sales and channel partner enablement. The Senior Category Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. This role may involve mentoring more junior team members. Job Responsibilities: Strategic and Execution: Develop a 5-year category roadmap for assigned areas aligning with the division's global strategy and market trends. Perform market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape to identify what opportunities, challenges, and dynamics exist for the organization and its individual products. Create and implement comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals. Identify target customers within the vertical/category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly. Champion demand generation strategies and provide them to sales team for execution. Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy. Apply technology and data to increase market reach, grow demand and streamline processes to make more informed decisions. Track and report on KPIs while providing insights and recommendations to improve results. Product Brand & Launch: Define and manage product branding strategies to ensure consistency and alignment with company values and brand identity. Responsible for planning and managing product launches globally in concert with other functions including product management, channel marketing and corporate marketing. Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona. Collaborate with channel marketing and corporate marketing in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising. Determine the need for product-related events, such as trade shows, webinars, and industry conferences. Develop compelling marketing messages for all marketing products and presentations, and other promotional materials in alignment with channel marketing. Collaborate with sales and operations teams to develop accurate product forecasts and inform inventory management and production planning process. Name products within the established brand guidelines, ensuring alignment with brand values, market positioning, and target audience preferences. Customer and Competitive Market Research Conduct and analyze VOC insights to inform marketing strategies and develop market segmentation to define the buyer journey map for target personas. Analyze VOC data to understand the customer's needs, preferences and pain points, and incorporate insights into marketing strategies. Gather and analyze global customer feedback, market data and industry trends to identify customer needs and product opportunities. Use research insights to inform product strategies, optimize marketing efforts and maintain a competitive edge. Continuously optimize marketing efforts based on performance metrics, customer feedback and market trends. Coordinate with Engineering to conduct interviews to gather feedback and insights. Conduct comprehensive competitive analysis to identify market trends, assess competitor strategies, and identify opportunities for differentiation. Define the solution alternatives that exist for buyers, both direct competitors and those in adjacent spaces, assess the relative strengths and weaknesses of each and points of differentiation. Define clear and detailed product requirements and create customer requirement document (CRD)based on market research, customer feedback, monetary value, and technical requirements. Identify and articulate unique value proposition of the product, highlighting key benefits and advantages for customers. Gather customer testimonials and feedback and align with channel marketing and corporate marketing to incorporate insights into marketing materials. Conduct market pricing analysis to determine competitive pricing strategies and optimize product positioning in the market.
    $108k-140k yearly est. 2d ago
  • Marketing Director

    Campfire Interactive 3.2company rating

    Digital Marketing Manager Job In Ann Arbor, MI

    About the Company - Campfire's unique, powerful, and cost-effective solution has kindled a growing base of happy customers around the world by bringing future and current revenues and costs under a single roof, with advanced functionality to create, analyze, and modify plans, optimize portfolios, and manage long-term profitability. Campfire's technology sparks unprecedented insight into a company's bottom line, unleashing the freedom to focus on the decisions that matter most. About the Role - The Director of Marketing is a role that requires an energetic, experienced, and passionate marketing professional with a strong communications background. The primary goal is to develop, manage, and implement programs and communications activities that maximize Campfire's market awareness, market share, customer penetration, and product sales worldwi de. The ideal candidate is attracted by the opportunity to shape Campfire's first significant investment in marketing. The candidate must be able to develop marketing programs and communications on his or her own, drawing upon experience leading a wide range of marketing activities from public relations to social media/web marketing to campaigns and events. The candidate must be able to orchestrate the input and effort of several individuals and groups, including outside agenc ies. Lead marketing communications, which defines our brand, positioning and marketing mes sages Position Campfire as the market leader via media, industry analysts and market influe ncers Drive digital and social media marketing, including blogs and other community-building initia tives Maintain and improve the Campfire website as highly effective to support sales and recru iting Develop tools for sales productivity, including case studies, whitepapers and sales colla teral Experience with SEO (search engine optimization), and google ad words Support sales activities with demand generation programs, including webinars, industry events & user confer ences Define and track key performance indicators (KPIs) for all marketing programs, ensuring alignment with sales goals and revenue object ives. Successful Candidates Will Demons trate: 7+ years of experience in marketing communications, marketing programs, and web ma rketing Previous experience designing effective marketing communication strategy and corporate positioning, with a strong ability to analyze marketing performance through key KPIs, including MQL-to-SQL conversion rates, customer lifetime value (CLV), and revenue contribution from marketing initi atives.Abilities to translate product and technical advantages into high-impact business messages, ideally in the automotive and manufacturing marketplace; previous experience marketing/selling to sales and financial professionals is a b ig plus Proven experience in leveraging marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to track campaign effectiveness and improve conversion rates.Ability to balance creativity with data-driven decision-making to refine marketing strategy and optimize demand generation efforts Demonstrated ability to manage time-sensitive projects with lots of moving pieces Must understand, and preferably have worked within, a small company envi ronment Educational & Work Ex perience BA/BS Marketing, Business, Communications or relat ed field B2B/High-Tech experience p referred International experienc e a plus
    $62k-96k yearly est. 20d ago
  • Field Marketing Manager

    Mitten Extracts

    Digital Marketing Manager Job In Dimondale, MI

    Do you enjoy making connections and building relationships will a diverse collection of stakeholders? Do you savor the opportunity to use data and insights to grow your line of business? If so, we are adding a strategic and self-starting leader to our growing team as our Field Marketing Manager, reporting to the Chief Marketing Officer. This individual will lead the team of field marketing representatives seeking out local opportunities to execute the statewide marketing strategy. As the Field Marketing Manager for Mitten Extracts, you will be responsible for the execution and measurement of your efforts on sales and profit. If you enjoy surfacing opportunities through data; growing sales through and with your relationships, and you are a competitive self-starter; this role is for you. Essential Duties and Responsibilities: Leveraging sales and CRM data, conduct quantitative analysis to track and communicate the effectiveness and ROI of field marketing activities and investments. Lead the development of reporting, delivering progress against KPIs to CMO on a monthly basis. The FMM must be intimately familiar with sales by account and how their efforts are growing those sales. Translate market-wide programs into successful local activation. Recommend & activate local marketing executions, sponsorships, budtender education, in-store merchandising, sampling, and events that address brand priorities. Align with your sales & trade marketing counterparts to support activations, merchandising, and sales initiatives in your area. Lead and manage a team of field marketing representatives, providing guidance on time & account allocation, training, and performance evaluations. Own and manage a personal roster of call points, actively meeting with dispensary staff and owners Joint responsibility for delivery of volume, share, profit, budget, and brand equity goals. Allocate field marketing budget and manage to plan including expense management and budget reconciliation. Qualifications: Bachelor's degree in marketing, business, or related field. Equivalent experience accepted. Two to four years related marketing experience in field marketing management in CPGm hospitality, or alcohol/beverage. Cannabis experience a plus. Proficiency with leveraging CRM software and analyzing sales trends across accounts and product lines. An understanding of cannabis, including product types and the competitive landscape. Comfort in communicating with a diverse audience in the retail environment; proficient verbal and written communication Ability to interact with various levels of stakeholders and make decisions based on data and insights. Strong networking and relationship-building skills to collaborate effectively with retailers, GMs, budtenders, and other stakeholders. A reliable vehicle for travel to in-state events and retail locations Ability to work occasional weekends and evenings Reports to: Chief Marketing Officer Direct Report: Field Marketing Representatives Location: Dimondale, MI (Greater Lansing Area). Onsite 3-4 days/week Salary Range: $75,000-$90,000 Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
    $75k-90k yearly 25d ago
  • Sales Brand Manager - Michigan

    Wana Brands 3.9company rating

    Digital Marketing Manager Job In Lansing, MI

    Job Purpose Wana Brands is an infused marijuana products manufacturer. This position helps to promote Wana Brands by helping to support and manage Wana sales operations in Michigan. This role will support the Michigan market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to the Michigan market. Essential Duties and Responsibilities The essential functions include, but are not limited to the following: Design sales strategy and manage KPIs for Wana and Partners Sales team. Provide sales forecasting for Michigan market. Manage communication with partners' sales teams. Manage promotional strategies with partners. Attend all online meetings with partners. Build relationships with key retailers. Focus and support all new product launches. Evaluate opportunities for growth within each market and make recommendations for key initiatives. Understand and monitor individual competitor pricing and promotional strategies. Represent Wana at industry events and conferences. Work cohesively with Wana Field Marketing Team. Participate in pop-up/demo days at retailers. KPIs for store visits, budtender trainings, demo days etc. Update retailers with merchandising and displays. Attend weekly and bi-weekly team meetings. Job Requirements: Passion for Wana Brands and knowledge of the industry. Strong ability to model and train sales teams on consultative selling methods. Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products. Ability to clearly explain technical aspects of Wana products in a sales and training capacity. Persuasive sales ability, including ability to effectively position Wana products against competitors. Ability to develop constructive and cooperative working relationships with internal and external partners, maintaining them over time. Clearly communicate information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Persistence, positive attitude, and desire to hustle and build market share. Excellent verbal and written communication skills. Strong desire to provide exceptional customer service. Ability to build relationships and rapport. Flexible schedule and ability to work some weekends and evenings. Candidate must live in the Detroit metro area. This role has an in-field expectation of 80%. Supervisory Responsibility This position has no direct reports or supervisory responsibility. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Required Qualifications Prior cannabis sales experience. Prior management experience. Prior CPG experience with strong analytical experience. Work Authorization/Security Clearance This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge). Compensation and Benefits Annual compensation commensurate with experience from $60,000 - $90,000, plus potential bonuses. Health, vision, dental insurance offered to all full-time employees. Life Insurance. Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and Nine paid holidays per year. 401k available after three months, with employer match. Product discounts, pet insurance discounts, tuition reimbursement program, and more! Position Type/Expected Hours of Work This position is exempt from overtime pay due to outside sales employee exemption. This position regularly works normal business hours, Monday - Friday, 40 hours per week. Some weekend and night work will be expected. Please confirm with the supervisor regarding the expected working schedule. Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time. Work Environment This job operates in a professional office environment. The noise level in the work environment is usually low to moderate. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. AAP/EEO Statement The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC's employees to perform their job duties may result in discipline up to and including discharge. We anticipate filling this position by March 31st, 2025. Thank you.
    $60k-90k yearly 13d ago
  • Marketing Manager

    Jimmy John's Gourmet Sandwiches

    Digital Marketing Manager Job In Wixom, MI

    11/11 Crispy Chicken is seeking a highly skilled Social Media/Marketing Manager Are you enthusiastic about creating delicious marketing campaigns that leave a lasting impact? Do you thrive in a fast-paced, fun-loving work environment? You are responsible for developing, implementing, and overseeing all marketing strategies for a company, aiming to promote products or services, increase brand awareness, generate leads, and drive sales by creating and executing targeted campaigns across various channels, while analyzing market trends and customer data to achieve business goals. Requirements: * Must have experience with food industry related Marketing. Responsibilities: * Develop and implement creative marketing strategies * Manage social media platforms and online presence * Create engaging content for various marketing channels * Analyze marketing data and adjust strategies accordingly * Increasing brand awareness Qualifications: * Proven experience in marketing or related field * Strong communication and creative skills * Ability to work in a fast-paced environment * Knowledge of digital marketing trends * Knowledge in Web design * Knowledge In Google Ads * Social Media oversight * Benefits: * Flexible schedule * Employee discount * Mileage reimbursement * Bonus pay opportunities Company Introduction We slice our all-natural* meats and fresh veggies in-house every day. Our fresh-baked bread is made right here where you can see it, and our house-made tuna salad is fresh every day. The flavor of a ripe tomato, crisp shredded lettuce, combined with fresh-baked bread, fresh-sliced meat and real Hellmann's mayo - that's when the magic happens. Made with love every single day since 1983. That's Jimmy Fresh!
    $81k-121k yearly est. 9d ago
  • Marketing Manager

    Jimmy John's

    Digital Marketing Manager Job In Wixom, MI

    11/11 Crispy Chicken is seeking a highly skilled Social Media/Marketing Manager Are you enthusiastic about creating delicious marketing campaigns that leave a lasting impact? Do you thrive in a fast-paced, fun-loving work environment? You are responsible for developing, implementing, and overseeing all marketing strategies for a company, aiming to promote products or services, increase brand awareness, generate leads, and drive sales by creating and executing targeted campaigns across various channels, while analyzing market trends and customer data to achieve business goals. Requirements: Must have experience with food industry related Marketing. Responsibilities: Develop and implement creative marketing strategies Manage social media platforms and online presence Create engaging content for various marketing channels Analyze marketing data and adjust strategies accordingly Increasing brand awareness Qualifications: Proven experience in marketing or related field Strong communication and creative skills Ability to work in a fast-paced environment Knowledge of digital marketing trends Knowledge in Web design Knowledge In Google Ads Social Media oversight Benefits: Flexible schedule Employee discount Mileage reimbursement Bonus pay opportunities
    $81k-121k yearly est. 4d ago
  • Director of Digital Marketing

    Adadapted 3.5company rating

    Digital Marketing Manager Job In Ann Arbor, MI

    We know what grocery shoppers will buy before they buy them. AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists. With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands. Role Summary: We are hiring a Director of Digital Marketing to build our performance marketing engine focused on expanding brand awareness and driving leads from our target audience. As a digital director, you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor and interpret analytic data, and optimize the functionality of our digital infrastructure and ecosystem. To be a successful digital director, you should possess excellent marketing skills and demonstrate strong leadership abilities. A skilled digital director should have extensive knowledge of the digital ecosystem and be able to implement digital marketing strategies that result in increased sales. You will own: Build overall digital marketing strategy including identifying potential/existing customers and their current and future needs, monitoring the competition, and driving inbound marketing across target audiences. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Collaborates with internally to develop content strategy and needs Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. Identifies trends and insights, and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Creates landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Prepare and manage digital marketing budget
    $88k-141k yearly est. 60d+ ago
  • " Social Media Marketing Manager"

    MSP Test 5

    Digital Marketing Manager Job In Lansing, MI

    " "'") "'","'") "'","'") "-","'") "• ","-") chr(150),"-") chr(151),"-") chr(160)," ") " ","·") " "," ") " ","…") " ","â") "•","•") " The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. This person will: Manage social media marketing campaigns and day-to-day activities including: Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a 'Social' way while cultivating leads and sales. Develop and expand community and/or influencer outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation.
    $51k-76k yearly est. 60d+ ago
  • Marketing Manager

    Synergy Senior Management

    Digital Marketing Manager Job In Genesee, MI

    Job Title: Marketing Manager Company: Confidential Employment Type: Full-Time About the Company: We are a growing medical sales and service company based in Genesee County, Michigan, dedicated to providing cutting-edge medical solutions that improve patient outcomes. We are seeking a highly motivated Marketing Manager with experience in business development and medical sales to join our team. Position Overview: The Marketing Manager will play a pivotal role in driving the growth of our services. This position will be responsible for developing and executing marketing strategies, expanding business opportunities, and managing key relationships with healthcare providers and other stakeholders. The ideal candidate will have a proven track record in business development and sales within the medical field. Key Responsibilities: - Develop and implement comprehensive marketing strategies to promote our services and products. - Drive business development initiatives to expand market presence and client base. - Build and maintain relationships with healthcare providers, clinics, hospitals, and laboratories. - Collaborate with cross-functional teams to create marketing materials and campaigns. - Identify and pursue new sales opportunities within the medical field. - Conduct market research and competitor analysis to stay ahead of industry trends. - Manage marketing budgets and analyze ROI on campaigns and initiatives. - Present diagnostic solutions to healthcare providers and negotiate contracts as needed. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 5 years of experience in business development and sales within the medical industry. - Strong understanding of the medical sales process and healthcare market dynamics. - Proven ability to meet and exceed sales targets and grow market share. - Excellent communication, negotiation, and relationship-building skills. - Ability to work independently and in a team-oriented environment. - Strong project management and organizational skills. Benefits: - Competitive salary based on experience. - Comprehensive health benefits. - 401(k) plan
    $81k-121k yearly est. 28d ago
  • Integrated Services - Digital Product Manager

    Ford Motor Company 4.7company rating

    Digital Marketing Manager Job In Lansing, MI

    We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? Come help build a better world, where every person is free to move and pursue their dreams. Ford Motor Company was built on the belief that freedom of movement drives human progress. It's a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world's most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely. Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an "always on" relationship with customers and continuously improving our user experience. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. Integrated Services creates and markets new customer products and experiences by integrating hardware, software, and services across Ford Blue, Model e, Ford Pro and Lincoln. Within Integrated Services, our Digital Product Team leads the charge on creating innovative software for our customers. Through listening to customers, research, and a deep understanding of the market, this team leads the future on how Ford can differentiate its vehicles and create experiences customers love. We are looking for passionate product professionals who will continue to help us redefine the future of mobility. **In this position...** As a Digital Product Manager at Ford, you will work cross-functionally to ensure the products we build will meet and elevate our customer's experience. _This position is posted as 'remote' unless the selected candidates live within 50 Miles of Dearborn,MI or Palto Alto, CA. If so, then it requires a hybrid onsite schedule, up to 60% of the time._ **What you'll do...** + Through listening to customer data and feedback, you will work to define new digital products to enhance the customer experience. + Work with a team to define product artifacts (PRDs, PRFAQs, Strategy Documents) for digital products + Manage product lifecycle, prioritize product backlog, collaborate with design and engineering teams, gather and analyze market and customer data. + Maintain a balance between business viability, user desirability and technical feasibility while delivering software products with a team. + Work hands-on with the development team to prioritize, plan, and deliver software that creates excellent user experiences. + Conduct product experiments, user interviews and other validation techniques to gather customer and product insights. + Analyze data to make sure it is guiding us to make the best decisions for our customers. **You'll have...** + 3+ years as a product manager, with successful product launches in the past + 3+ years defining product vision, strategy, product roadmaps + Bachelor's Degree or equivalent experience. + Ability to build and manage product backlogs; can define and prioritize product features + Strong leadership and communication skills to manage stakeholders across the organization + Experience successfully leading collaborative efforts among engineering, design, and business teams to achieve shared objectives." + Experience working on hardware/software products + A deep passion for your customers, their needs, and for building/shipping products to meet these needs + Demonstrated effectiveness in complex organizations + Solid analytical skills + Familiarity with Agile Software Methodologies (Scrum, eXtreme Programming, Kanban) + Strong interest in the automotive space + Curiosity around new technologies and a strong desire for continued learning + Proficiency in Microsoft Office Suite **Even better, you may have...** + 4+ years full time professional experience + Embedded software expertise + Experience using Figma for collaborative design workflows, including version control and feedback integration. You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including: - Immediate medical, dental, vision and prescription drug coverage - Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more - Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more - Vehicle discount program for employees and family members and management leases - Tuition assistance - Established and active employee resource groups - Paid time off for individual and team community service - A generous schedule of paid holidays, including the week between Christmas and New Year's Day - Paid time off and the option to purchase additional vacation time. For more information on salary and benefits, click here: ********************************** This position is a range of salary grades 6-8 . Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************. \#LI-Remote #LI-RM1 **Requisition ID** : 39486
    $94k-127k yearly est. 60d+ ago
  • Social media Manager

    CPR and Aquatics

    Digital Marketing Manager Job In Michigan Center, MI

    Job Brief: We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments. Responsibilities: Develop, implement and manage our social media strategy Define most important social media KPIs Manage and oversee social media content Measure the success of every social media campaign Stay up to date with latest social media best practices and technologies Use social media marketing tools such as Buffer Attend educational conferences Work with copywriters and designers to ensure content is informative and appealing Collaborate with Marketing, Sales and Product Development teams Monitor SEO and user engagement and suggest content optimization Skills Required: X years of experience as a Social Media Specialist or similar role Social Media Strategist using social media for brand awareness and impressions Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices Understanding of SEO and web traffic metrics Experience with doing audience and buyer persona research Good understanding of social media KPIs Familiarity with web design and publishing Excellent multitasking skills Critical thinker and problem-solving skills
    $51k-76k yearly est. 60d+ ago
  • Brand Manager - Entry Level

    White Water Marketing

    Digital Marketing Manager Job In Lansing, MI

    White Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the workplace. Our culture promotes both professional and personal growth, based on principles of trust, respect, and challenges. Job Description We are hiring for a Brand Manager for one of the leading Brand Management firms in the Lansing area. As we believe in only promoting from within this is an entry level which will be trained into a management position. MAJOR RESPONSIBILITY AREAS Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights. Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc. Overseeing the sales pipeline, meeting and over achieving sales expectations Provide product/service support in order to establish proper channels of information and communication. Responsible for branding, advertising, promotional materials, and company events Work with management on projects dealing with media relations, business communications, success stories To make it simple; this person will be managing sales on behalf of our clients within the retail revenue stream. You will be working directly under upper level management, and will have the opportunity to help over see and manage a sales team. We focus on brand management and exceeding sales goals of our clientele. CORE COMPETENCIES: These are personal traits that will best help the associate to successfully perform the essential functions of the job. Judgement and Decision Making Integrity Initiative Leadership Achievement/Effort Dependability Social Orientation Attention to Detail Positive Attitude Job Requirements Bachelor's degree in Sales/Marketing, Communications, Business or related field preferred Minimum (0) zero to (5) five years of relevant experience in marketing management with proven success, however we offer paid training Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure. PURPOSE: Marketing, Brand Management, & Sales - Paid Training - Travel Opportunities - Management Additional Information All your information will be kept confidential according to EEO guidelines.
    $84k-118k yearly est. 60d+ ago
  • Marketing Strategist

    Greenstone FCS

    Digital Marketing Manager Job In East Lansing, MI

    We are seeking an experienced and dynamic Marketing Strategist to join our team. This role is responsible for developing and executing coordinated, high-impact marketing programs that enhance brand visibility and engagement. Working collaboratively across multiple offices in two states, the strategist will play a crucial role in identifying effective marketing channels and tactics to achieve strategic business goals. The ideal candidate is a creative thinker with strong analytical and communication skills, adept at marketing techniques, project management, and collaboration. As a key member of the team, they will support, drive, and enable integrated marketing success for the company. Get to know GreenStone Our $14 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level making GreenStone one of the top Farm Credit associations in the country. Culture Core Four values steer everything we do at GreenStone. Customer First, Deliver Quality, Get involved, Do the right thing. Employees work as a team to create a company fueled by the desire to best serve each other and our customers every day. GreenStone culture promotes innovative thinking, professional development, health and wellness, and a relaxed work environment with flexible schedules. What can we offer you? GreenStone trusts the people we hire. We empower employees to make the best decisions for the customer and the company. GreenStone has an outstanding Total Rewards package, which includes, but is not limited to: * 15 vacation days, 12 sick days, and 12 paid holidays per year * Paid Parental Leave * 16 hours of volunteer time * 401(k) plan - up to a 9% employer contribution/match * Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc. * $150/year Logo Wear allowance * $400/year Wellness Subsidy/Reimbursement & wellness programs * $6,000 lifetime maximum Student Debt repayment or tuition reimbursement programs * Yearly bonus/incentive opportunity available to all benefit eligible employees Key Responsibilities: Marketing Strategy Development: * Develop and implement integrated marketing programs to promote the company's brand, products, and services. * Lead and manage marketing campaigns, identifying appropriate channels to maximize brand and product visibility. * Conduct strategic research to identify and leverage marketing opportunities. * Organize and manage relationships with paid media outlets. * Advise on the effective use of promotional materials. * Serve as a subject matter expert for multiple marketing channels. * Collaborate with internal teams and external agencies to enhance brand awareness and engagement. Marketing Data & Analytics: * Measure and analyze campaign success to drive continuous improvement. * Provide marketing ROI assessments and monitor ongoing campaigns. * Utilize analytics, customer satisfaction data, engagement metrics, and sales results to assess brand reputation and marketing effectiveness. * Work closely with sales and marketing teams to ensure accurate data collection at all customer touchpoints. Collaboration & Brand Consistency: * Ensure brand consistency across all marketing initiatives. * Partner with segment leaders to align marketing strategies with business objectives. * Collaborate with the Marketing and Public Relations team to develop innovative ideas and strategies. * Serve as a resource for various market segments, offering marketing expertise and guidance. Qualifications: * Education: Bachelor's degree required, preferably in Marketing, Business, Communications, or a related field. * Experience: Minimum of 3 years of experience in advertising and marketing strategy. * Industry Knowledge: Experience in banking and/or agriculture industries is preferred. * Skills: * Strong analytical and organizational skills. * Proven ability to develop and execute strategic marketing campaigns. * Excellent communication and project management abilities. * Ability to work collaboratively across teams and departments. If you are a results-driven marketing professional with a passion for strategy and innovation, we encourage you to apply for this exciting opportunity! GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.
    $61k-96k yearly est. 4d ago
  • Body Controls Software Strategist

    General Motors 4.6company rating

    Digital Marketing Manager Job In Milford, MI

    Responsible for the Deployment of Body Controls Software & Calibration (i.e., BCM - Body Control Module and ELM - Exterior Lighting Module) for various Vehicle Programs at General Motors. Responsibilities As the single point Body Controls Software & Calibration Engineering personnel for various GM Vehicle Programs perform the following major functions: * Plan and Implement Body Controls Software Feature/Function content for different Model Years of the assigned Vehicle(s) in collaboration with the Vehicle Program Team & relevant Engineering Teams (Software Engineering, Calibration, Testing, ..) * Work closely with Supplier Resident Engineers to develop Calibrations and then deploy Program specific Body Controls Software & Calibrations to support various Vehicle milestones * Participate in and help Support Body Controls Bench & Vehicle level Validation & Testing * For assigned Program's Body Controls Software/Calibration Issues reported by our Internal & External customers (Captured Test Fleet, Vehicle Assembly Plants, Dealerships, end Customers, ..) have complete ownership of Issues - Debugging/Root-Causing thru timely Implementation of Corrective plans in order to support Program milestones Additional Job Description Requirements * Bachelor's degree in Electrical Engineering, Computer Engineering, Software Engineering, Mechanical Engineering or equivalent; Master's degree Preferred * 3-10 years of Hands-on Experience in Automotive Software development for complex Vehicle Sub-systems, which includes Body Controls Software across various Vehicle Electrical Architectures * Expertise in AUTOSAR (Automotive Open System Architecture) compliant ECU (Electronic Control Unit) Embedded Software Development - Embedded C, Rhapsody, Matlab/Simulink * In-depth Knowledge of various Microcontroller Architectures, Memory Technologies etc. * Very Good understanding of Electrical Hardware Design and Failure Modes of ECUs, especially with respect to GM's Vehicle Electrical Architectures * Strong Expertise with Tools & Technologies such as CAN/GMLAN, LIN, Ethernet, Vehicle Spy/Vector CANoe, dSPACE, Jira, GIT, etc. * Expertise in developing Body Controls Calibrations for enabling GM Vehicles to comply with US/Canadian and Global Regulations (FMVSS/CMVSS, ECE, China, Middle East, South America, ..) * Ability to Test Software Features & Functions at Vehicle & Bench level * Ability to quickly & effectively Debug/Root Cause complex Vehicle level Software & Calibration issues * Knowledge of Cybersecurity and OTA (Over The Air) Programming * Knowledge of Vehicle Manufacturing EOL (End Of Line) Process pertaining to ECU Configuration/Testing * Deep understanding of various Agile methodologies, including Scrum and Kanban * DFSS Black Belt and SAFe Certified * Excellent Written & Verbal Communication skills, with the ability to articulate Technical concepts to both Technical and non-technical audiences * Strong Problem-Solving and Analytical Thinking skills * Ability to Manage and Lead multiple projects and assignments with a high level of Autonomy and Accountability for Results * Ability to work with and build strong relationships with GM & Supplier colleagues from around the Globe * Proven ability in Project Management skills and ability to Teach others #LI-SW About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team. Benefits Overview The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: * Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; * Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; * Company and matching contributions to 401K savings plan to help you save for retirement; * Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; * Tuition assistance and student loan refinancing; * Discount on GM vehicles for you, your family and friends. Diversity Information General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities. Equal Employment Opportunity Statements GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $112k-151k yearly est. 10d ago
  • Retention Marketing Strategist

    Neopollard Interactive

    Digital Marketing Manager Job In Lansing, MI

    Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? Do you like knowing the work you do helps raise revenue for good causes? This position will provide the excitement of a high-tech gaming company with fast-paced, challenging work and tremendous career growth potential. This is an opportunity to work with a leading provider of internet lottery and iGaming solutions during one of the most transformative times in the lottery industry. NeoPollard Interactive (NPi), North America's leading provider of innovative iLottery solutions , seeks a RETENTION MARKETING STRATEGIST. From day one, this individual will contribute to existing digital marketing campaigns/programs, while assisting with the development of new initiatives. This position can be hybrid in Lansing, MI, remote in the US (preferably in the eastern standard time zone), or in Canada (preferably in Edmonton). RESPONSIBILITIES The Strategist position is a hands-on email marketer with experience creating campaigns from inception to execution to analysis. You must understand the player lifecycle, and how to communicate effectively along each stage. You will work with the Retention Marketing Director and the broader marketing and player analytics team. This role is essential because you will help deliver customer insights, deep audience segmentation, and customer behavioral studies, which will be used to create digital campaign recommendations to support our iLottery partners. The successful candidate will be able to track program performance, mine insights, and recommend data-driven optimization avenues strategies to improve conversion funnels. The Strategist will lead data-driven projects and leverage real-time insights to modify campaigns. Understanding data - how to read , interpret, visualize, and explain it to help with decision-making- is critical to success in this role. Develop, execute, and analyze retention marketing campaigns, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging. Lead and contribute to the strategy, development, and execution of marketing initiatives to optimize player retention, lifecycle, personalization, and promotional strategies, including the development of automated campaigns. Perform end-to-end monitoring of campaign execution and performance. Build and create email templates and marketing materials. Define, upload, and manage marketing banners, game assets, and other content on our website(s) Develop testing strategies to optimize business performance. Develop, document, and implement standards and processes to increase efficiency Remain current on email best practices and U.S. CAN-SPAM compliance requirements. Continually research email marketing trends and technologies Ability to work both independently and collaboratively with cross-functional teams. Open to copywriting and editing both email messages and website copy. EXPERIENCE AND REQUIREMENTS BA/BS Marketing or equivalent experience 2 years' experience in iGaming, iLottery, or Casino industries 5 years' experience in Retention or Loyalty Marketing or CRM role At least three years of designing, deploying, and analyzing email marketing campaigns Efficient & comfortable with a large promotional calendar, with over 30 campaigns monthly Attention to details in all player-facing communications from emails to website banners Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels Strategic planning skills: strategic solid thinker, ability to search for insights, and shepherd a strategic idea Strong research and analytical skills and project management experience are required. Good working knowledge of HTML Experience with ESPs like Bloomreach, Optimove, Salesforce, or Adobe Campaign preferred Understanding the lifecycle of a campaign from creation, execution, to analyzing Ability to work in a fast-paced environment Strong background in quality control Responsible, well organized, independent, able to learn quickly, multi-tasking, great interpersonal skills, team player.
    $61k-96k yearly est. 19d ago
  • Senior Marketing (Sales) Executive - Michigan

    Labcorp 4.5company rating

    Digital Marketing Manager Job In Ann Arbor, MI

    Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth. This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties. As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly. The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians. The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids). We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas. Essential duties & responsibilities: * Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions * Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients * Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights * Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts * Keep current with the competition's products, service offerings, and activity * Stay updated on new products, clinical guidelines, new developments in the industry & research trends * Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities * Provide updates to senior leadership on key strategic initiatives and new business opportunities * Establish and maintain effective working relationships with all company support departments internally * Effectively manage travel logistics to maximize sales productivity * Attend local and national professional trade shows and events as requested * Update all relevant customer account information into Salesforce.com * Cold call and build a sales pipeline that will provide ongoing revenue goal achievement * Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota * Collaborate closely with team members to retain a current book of business * Perform in-services, training, and implementation with pertinent personnel and physician staff * Collaborate and actively contribute to new business opportunities with LCA counterparts Requirements: * Bachelor's degree is preferred * Previous sales experience or account management is required; preferably 5+ years * Experience in the healthcare or medical device industry * Previous clinical laboratory or diagnostics sales experience is highly desired * Medical device sales experience and business-to-business experience preferred * Ability to collaborate closely with sales and operations teams to grow the business * Strong consultative selling and closing skills * Ability to understand complex scientific literature and use clinical data as a selling factor * Strong communication skills; both written and verbal * Excellent time management and organization skills * Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred * Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com * Ability to travel overnight as needed * Must have a valid driver's license and clean driving record Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here. #LI-DZ1 Labcorp is proud to be an Equal Opportunity Employer: As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.
    $85k-112k yearly est. 31d ago
  • Digital Product Manager

    Homedics 4.4company rating

    Digital Marketing Manager Job In Commerce, MI

    **This is NOT a Tech or Automotive Product role. **The Ideal candidate must have experience in the Consumer Packaged Goods space(CPG) or Medical Device industry JOB PURPOSE As the Digital Product Manager for Connected Wellness Technology, you will pioneer our app strategy that synchronizes with our line of physical hardware products. Your unique blend of strategic thinking, UX/UI aptitude, and monetization insights will be pivotal as we bridge the digital-physical divide in wellness technology. ESSENTIAL FUNCTIONS AND OTHER DUTIES Strategic App Development: Conceptualize and drive the strategic direction for our suite of wellness apps, ensuring alignment with the company's overarching goals and vision. Hardware Integration: Collaborate with engineering and design teams to ensure seamless integration of apps with our line of connected hardware products. Monetization Strategy: Identify opportunities and strategies for mobile app monetization while maintaining an exceptional user experience. Cross-Product Synergy: Recognize and develop efficiencies in app development across multiple product categories and brands, ensuring consistency, reduced costs, and enhanced user journeys. UX/UI Leadership: Guide the UX/UI design efforts, ensuring that the user experience is intuitive, engaging, and in line with our brand ethos. KNOWLEDGE/SKILLS/ABILITIES Demonstrated strong problem-solving skills with ability to quickly extract key insights from data-sets Demonstrated ability to create and deliver KPIs and data-driven analysis Good understanding of SDLC, Scrum and Agile frameworks; ScrumMaster certification preferred/nice-to-have Demonstrated ability to work collaboratively across cross-functional, global teams and drive initiatives to completion. Demonstrated proficiency in modern UX/UI design principles and tools. Demonstrated ability to work on multiple projects simultaneously Demonstrated competencies Organizational and planning skills Verbal and written communication skills Attention to detail Team players, etc.
    $93k-128k yearly est. 60d+ ago
  • Senior Product Marketing Manager

    Coronis Health

    Digital Marketing Manager Job In Jackson, MI

    Title: Senior Product Marketing Manager - Ambulatory Segment Reports To: Vice President of Product Marketing FLSA Classification: Exempt Full-Time or Part-Time: Full-Time Salary Range: $110,000 - $130,000 Starting pay varies based on location and experience, in compliance with specific state wage regulations. Competitive rates tailored to your geography and expertise. Position Overview: The Senior Product Marketing Manager will be the strategic leader for our revenue cycle management (RCM) services within the ambulatory segment. In this role, you will drive high-impact marketing initiatives that support business objectives, enhance market presence, and position Coronis Health as a thought leader in the industry. You will collaborate cross-functionally with key internal teams, including sales, operations, and client management, to translate complex offerings into compelling, market-facing strategies. Key Responsibilities: * Strategic Leadership & Planning * Serve as the primary marketing leader for the ambulatory segment, driving strategy, execution, and optimization of marketing initiatives. * Develop and implement comprehensive annual strategy and quarterly marketing plans that align with business goals and secure stakeholder buy-in. * Ensure consistent messaging, positioning, and brand differentiation across all channels and marketing efforts. * Thought Leadership & Content Strategy * Create compelling thought leadership content, including articles, webinars, presentations, and industry insights, to strengthen Coronis Health's authority in the physician and ambulatory markets. * Partner with internal subject matter experts to shape industry conversations and enhance our competitive positioning. * Sales Enablement & GTM Strategy * Develop a suite of high-impact sales enablement materials, including pitch decks, case studies, competitive intelligence tools, and objection-handling frameworks. * Lead training programs to empower the sales team with compelling messaging and deep product knowledge. * Work closely with sales leadership to optimize the buyer journey and drive revenue growth through targeted marketing initiatives. * Market Intelligence & Competitive Analysis * Conduct in-depth market research, buyer persona development, and competitive landscape analysis to inform product positioning and marketing strategies. * Develop competitive intelligence tools, such as battle cards and market trend reports, to enable the sales and marketing teams. * Performance Tracking & Reporting * Own key performance metrics for the segment, including percentage-to-target, growth trends, conversion rates, and ROI. * Provide weekly updates and monthly reports to inform stakeholders on marketing effectiveness and strategic opportunities. * Cross-Functional Collaboration * Act as a key liaison between marketing, sales, operations, and product teams to ensure alignment on priorities and execution. * Partner with internal and external stakeholders to drive cohesive go-to-market strategies that enhance brand positioning and market penetration. Qualifications: * 5+ years of experience in product marketing, ideally within B2B, SaaS, or healthcare sectors. * Demonstrated knowledge of the healthcare industry, especially physician practices. Experience with revenue cycle management is preferred. * Proven ability to create compelling messaging and marketing content. * Strong project management skills with a focus on organization and attention to detail. * Excellent communication, presentation, and interpersonal skills. Preferred Skills: * Entrepreneurial mindset with the ability to operate effectively within a lean marketing structure. * Strong analytical skills and proficiency in competitive research and market analysis. * Leadership qualities with high emotional intelligence and the ability to manage large projects and teams. Additional Information: This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities, and working conditions may change as needs evolve. Coronis Health is committed to creating a diverse and inclusive environment where all employees are treated fairly and with respect. We are an equal-opportunity employer, providing equal opportunities to all applicants and employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We welcome and encourage applications from candidates of all backgrounds.
    $110k-130k yearly 17d ago
  • Integrated Services - Senior Digital Product Manager

    Ford Motor Company 4.7company rating

    Digital Marketing Manager Job In Lansing, MI

    We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? Come help build a better world, where every person is free to move and pursue their dreams. Ford Motor Company was built on the belief that freedom of movement drives human progress. It's a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world's most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely. Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an "always on" relationship with customers and continuously improving our user experience. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. Integrated Services creates and markets new customer products and experiences by integrating hardware, software, and services across Ford Blue, Model e, Ford Pro and Lincoln. Within Integrated Services, our Digital Product Team leads the charge on creating innovative software for our customers. Through listening to customers, research, and a deep understanding of the market, this team leads the future on how Ford can differentiate its vehicles and create experiences customers love. We are looking for passionate product professionals who will continue to help us redefine the future of mobility. **In this position...** As a Senior Digital Product Manager at Ford, you will lead customer research and turn insights into action. You will lead defining new customer experiences that keep Ford ahead of the competition. _This position is posted as 'remote' unless the selected candidates live within 50 Miles of Dearborn,MI or Palto Alto, CA. If so, then it requires a hybrid onsite schedule, up to 60% of the time._ **What you'll do...** + Define the strategic vision for your product areas, including the product roadmap and launch/roll-out strategy. + Translate our customers' needs into clearly defined technical requirements backed by data and comprehensive industry knowledge. + Engage closely with engineering, design, and go-to-market teams to make decisions that balance timing, cost, features, and performance while staying true to the product strategy and vision. + Measure our success and improve our products using principled methods and metrics; conduct product experiments, user interviews and other validation techniques to gather customer feedback and product insights. + Create artifacts (PRDs, PRFAQs, Strategy Documents) to guide product development work. + Find innovative ways to accelerate our development, reduce risk, and improve the overall product experience. + Seamlessly manage escalations across stakeholders and influence appropriately. **You'll have...** + 4+ years of product management experience in the technology industry. + Proven ability to effectively utilize Jira for agile project management, including sprint planning, issue tracking, and reporting. + Bachelor's Degree or equivalent experience. + Domain knowledge across integrated hardware/software products, autonomy, or consumer-facing digital products. The ideal candidate will have a strong understanding of the hardware and software systems required to bring consumer products to market in these sectors + Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, and to evolve product strategy based on research, data and industry trends; excellent problem-solving, organizational and analytical skills. + A deep passion for your customers, their needs, and for building/shipping products to meet these needs + Successfully launched products in a matrix organization and demonstrated ability to manage multiple products in production and their backlogs + Strong leadership and communication skills to manage stakeholders across the organization, including strong documentation skills + Strong data analysis skills + Familiarity with Agile Software Methodologies (Scrum, eXtreme Programming, Kanban) + Curiosity around new technologies and a strong desire for continued learning + Proficiency in Microsoft Office Suite. **Even better, you may have...** + 5+ years full time professional experience + Embedded software expertise + Experience using Figma for collaborative design workflows, including version control and feedback integration. You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including: + Immediate medical, dental, vision and prescription drug coverage + Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more + Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more + Vehicle discount program for employees and family members and management leases + Tuition assistance + Established and active employee resource groups + Paid time off for individual and team community service + A generous schedule of paid holidays, including the week between Christmas and New Year's Day + Paid time off and the option to purchase additional vacation time. **This position is a Leadership Level 6.** For more information on salary and benefits, click here: ********************************* Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************. \#LI-Remote #LI-RM1 **Requisition ID** : 39485
    $94k-127k yearly est. 60d+ ago
  • Senior Marketing (Sales) Executive - Michigan

    Labcorp 4.5company rating

    Digital Marketing Manager Job In Ann Arbor, MI

    Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth. This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties. As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly. The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians. The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids). We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas. **Essential duties & responsibilities:** + Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions + Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients + Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights + Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts + Keep current with the competition's products, service offerings, and activity + Stay updated on new products, clinical guidelines, new developments in the industry & research trends + Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities + Provide updates to senior leadership on key strategic initiatives and new business opportunities + Establish and maintain effective working relationships with all company support departments internally + Effectively manage travel logistics to maximize sales productivity + Attend local and national professional trade shows and events as requested + Update all relevant customer account information into Salesforce.com + Cold call and build a sales pipeline that will provide ongoing revenue goal achievement + Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota + Collaborate closely with team members to retain a current book of business + Perform in-services, training, and implementation with pertinent personnel and physician staff + Collaborate and actively contribute to new business opportunities with LCA counterparts **Requirements:** + Bachelor's degree is preferred + Previous sales experience or account management is required; preferably 5+ years + Experience in the healthcare or medical device industry + Previous clinical laboratory or diagnostics sales experience is highly desired + Medical device sales experience and business-to-business experience preferred + Ability to collaborate closely with sales and operations teams to grow the business + Strong consultative selling and closing skills + Ability to understand complex scientific literature and use clinical data as a selling factor + Strong communication skills; both written and verbal + Excellent time management and organization skills + Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred + Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com + Ability to travel overnight as needed + Must have a valid driver's license and clean driving record **Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here (************************************************************** **.** \#LI-DZ1 **Labcorp is proud to be an Equal Opportunity Employer:** As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. **We encourage all to apply** If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site (**************************************************** or contact us at Labcorp Accessibility (Disability_*****************) . For more information about how we collect and store your personal data, please see our Privacy Statement (************************************************* .
    $85k-112k yearly est. 60d+ ago

Learn More About Digital Marketing Manager Jobs

How much does a Digital Marketing Manager earn in Meridian, MI?

The average digital marketing manager in Meridian, MI earns between $75,000 and $154,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average Digital Marketing Manager Salary In Meridian, MI

$108,000
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