Digital marketing manager jobs in New Britain, CT - 261 jobs
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Digital Marketing Manager
Digital Marketing Specialist
Marketing Analytics Manager
Digital Marketing Strategist
Director Of Digital Marketing
Digital Marketing Associate
Media Executive
Senior Project Manager, Digital
Marketing Manager/Project Manager
Product Manager
Director, Strategic Marketing
Global Manager
Director Of Digital Strategy
Digital Marketing Consultant
Marketing Communications Manager
Marketing Project Manager
Sunrise Systems, Inc. 4.2
Digital marketing manager job in Hartford, CT
Associate Project Manager and help drive the successful execution of marketing initiatives across multiple business units!
Manage fast-paced, low-to-medium complexity marketing projects.
Maintain project timelines, tasks, and approvals using Workfront.
Collaborate with internal teams to ensure smooth execution.
Support senior PMs and help identify roadblocks and solutions.
Coordinate meetings and maintain project documentation.
Required skills:
1+ year of project management experience (marketing/advertising preferred).
Strong organizational and communication skills.
A proactive, solution-oriented mindset.
Familiarity with project management tools (Workfront is a plus).
High school diploma required; bachelor's degree preferred.
$87k-116k yearly est. 3d ago
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Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing manager job in Norwich, CT
Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
$52k-74k yearly est. 1d ago
Strategic Growth & M&A Director
Ensign-Bickford Aerospace & Defense 4.3
Digital marketing manager job in Simsbury, CT
A leading aerospace and defense firm in Simsbury, CT seeks a Director of Strategy and M&A. This role involves driving strategic planning, managing mergers and acquisitions, and influencing company growth. Ideal candidates should have over 10 years of relevant experience and a strong understanding of corporate strategy. An attractive compensation package is offered, alongside significant career opportunities.
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$112k-173k yearly est. 4d ago
RCM Product Manager
Saisystems International 4.1
Digital marketing manager job in Bridgeport, CT
RCM Product Manager - Digital Health If your skills, experience, and qualifications match those in this job overview, do not delay your application.
Company: Saisystems International
Compensation: $120,000 - $140,000 per year
Employment Type: Full-time
Join Saisystems International's Digital Health team as an RCM Product Manager.
You will lead strategy and delivery for revenue cycle solutions that help healthcare
providers improve cash flow and operational efficiency from patient registration
through collections.
What you'll do
Own the end-to-end product lifecycle for RCM products, from discovery and design through launch and iteration.
Turn insights from billers, coders, revenue cycle leaders and payers into clear product requirements.
Prioritize and manage the roadmap and backlog using Agile practices.
Partner with engineering and UX to ship intuitive, compliant and scalable features.
Ensure smooth integrations with EHRs, clearinghouses, payer portals and practice management systems.
Monitor KPIs such as claim rejection rate, days in A/R and collection rate, and use data to guide improvements.
Stay current on RCM and healthcare regulations (e.g., CMS, HIPAA, coding changes) and support go-to-market efforts.
What you bring
Bachelor's degree required; MBA or related certification is a plus.
3-6 years of product management experience, ideally in healthcare or RCM software.
Hands-on knowledge of RCM workflows (eligibility, coding, billing, denials, collections).
Experience working with cross-functional Agile teams.
Familiarity with healthcare data standards such as FHIR, HL7 and 837/835/270/271.
Excellent communication, analytical and problem-solving skills.
About Saisystems International
Saisystems International is a healthcare and technology company with 500-1,000 employees,
headquartered in Shelton, Connecticut. With more than three decades of experience, the
company focuses on improving operational efficiency and patient care through integrated
solutions and is recognized as a multi-year "Best Place to Work. xevrcyc " Guided by the value of
Seva (service), Saisystems donates a portion of its annual profits to charitable initiatives.
$120k-140k yearly 1d ago
Digital Marketing Specialist
Fresenius Kabi USA, LLC 4.7
Digital marketing manager job in Bridgeport, CT
Job SummaryThe DigitalMarketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digitalmarketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives.
*Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams.
This position is unable to offer sponsorship either now or in the future
Base Salary Range: $80,000-85,000
Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.Responsibilities
Design and execute integrated digitalmarketing campaigns to assist commercial business in the digital space.
Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digitalmarketing activities.
Managedigital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
Implement ongoing web optimization techniques to improve web performance.
Job Requirements
Bachelor's degree required.
3+ years of digitalmarketing experience with a focus on digital campaign management, analytics, and optimization.
Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
Proficient with Microsoft Office Suite of software.
Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams
Additional Information
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.
Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
$80k-85k yearly 1d ago
Global Trade Manager - Export
Henkel 4.7
Digital marketing manager job in Rocky Hill, CT
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil , ‘all , Loctite , Snuggle , and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
Be part of a team of highly motivated specialists in different regions that work together to further develop and communicate the Trade management program for Henkel
Manage projects in support of trade management and digital development
Monitor regulatory changes, adjust procedures and advise appropriate parties of changes
Support development & maintenance of training programs for business partners
Further develop relationships with internal and external legal counsel, internal stakeholders and external agencies
Represent Trade in strategic projects with cross-functional and cross-regional teams
Opportunity to grow professionally and personally in a truly global organization
Key Responsibilities:
Perform international trade license management.
Run compliance reports to determine areas of improvement or savings opportunities.
Compile, draft, disseminate and publish communications such as guidance documents, policies, and procedures.
Plan and execute training events and develop related tools/resources. This may include training on the U.S. export and/or import laws, regulations, and compliance requirements.
Assist and support the Senior Manager and Director, as required, to implement the company's International Trade Compliance program.
Additionally, you are detail-oriented with excellent interpersonal skills and the ability to work independently and collaboratively in groups, including with remote clients, and to prioritize and manage projects
Support all other activities within the Global Trade Department as required
What makes you a good fit
Bachelor's degree in supply chain, Logistics or International Trade or equivalent
5+ years of relevant trade and customs management experience within a global manufacturer
Strong knowledge and Understanding of US Government export laws, regulations, and compliance requirements under the International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR), and other international trade regulations.
SAP GTS knowledge a plus
Strong Communication Skills
An interest for digital developments in the field of Trade & Customs
Strong analytical skills and a strategic mindset, experience with project management
Good time management, results oriented, can-do attitude
Proven ability to work in a culturally diverse environment
Some benefits of joining Henkel
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $100,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
$100k-120k yearly 2d ago
Media Executive - Wfsb
Gray Media
Digital marketing manager job in Rocky Hill, CT
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digitalmarketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFSB:
WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.
Job Summary/Description:
WFSB is seeking a passionate, energetic, and highly motivated Sales Executive with media sales experience who can adapt quickly and maximize sales across our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan are a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and strong interpersonal skills.
The ideal candidate will have a proven track record in media sales and be expected to develop and maintain positive working relationships with clients and assigned/designated agencies through frequent in-person and telephone contact. They will promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot advertising. The role requires preparing compelling sales presentations utilizing in-house ratings, research materials, a deep understanding of advertisers' and agencies' needs, market competition, and available station assets.
Please note - primary job duties and responsibilities include, but are not limited to, the information listed above.
Qualifications/Requirements:
- College degree preferred or equivalent in years of experience
- Previous outside sales experience
- Previous work in media sales
- Must have strong administrative skills
- Must have strong prospecting skills
If you feel you're qualified and want to work with a great group of people, go to
***************************************
, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-service portal
)
WFSB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
$64k-135k yearly est. 60d+ ago
Director, Digital Analytics & Strategy
The Travelers Companies 4.4
Digital marketing manager job in Hartford, CT
Who Are We? Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Job Category
Data Analytics
Compensation Overview
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
Salary Range
$132,800.00 - $219,100.00
Target Openings
1
What Is the Opportunity?
At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies.
As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives.
You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value.
You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives.
This position may direct a team of digital analytics professionals.
What Will You Do?
* Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s).
* Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives.
* Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines.
* Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps.
* Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives.
* Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities.
* Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing.
* Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement.
* Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met.
* Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams.
* Provide technical use cases for digital analytics tool assessment and vendor evaluation.
* Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches.
* Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy.
What Will Our Ideal Candidate Have?
* Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems.
* Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR).
* Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies.
* Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions.
* Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives.
* Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.).
* Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes.
* Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams.
* Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations.
* Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries.
* Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities.
What is a Must Have?
* Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related.
What Is in It for You?
* Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
* Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
* Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
* Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
* Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
Employment Practices
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit *********************************************************
$132.8k-219.1k yearly 13d ago
Director, Digital Performance Marketing
Cannondale 4.1
Digital marketing manager job in Wilton, CT
For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.
About the Role:
Come Ride With Us in our Wilton, CT office as our Digital Performance Marketing Director.
Step into a role where your work directly shapes how customers discover, engage with, and stay connected to our brand. Reporting to the VP of DigitalMarketing, you will guide the vision and run the strategy behind our entire digital performance engine. Your focus will be clear: build smart acquisition paths, deepen engagement, and create meaningful retention moments across every stage of the customer journey.
You'll lead a talented, cross-functional team that brings performance channels (SEM, SEO, display, affiliates, social) and lifecycle programs (email, app marketing, loyalty, and consumer data) to life. Your decisions will move real numbers, strengthen personalization, and elevate the full digital experience. If you thrive on ownership, experimentation, and growth that you can see in the data, this role gives you the runway to deliver exactly that.
How You'll Make an Impact:
Oversee the coordination of all global performance marketing initiatives, partnering with category marketingmanagers and GTM team, developing and communicating effective strategies, guiding on digitalmarketing mix (including social, display, search, retargeting) and spend to ensure strong return on investment and efficient CAC
Responsible for paid media budget, including setting and achieving spend and objectives for NPI launch campaigns, demand capture and ecommerce drivers, and other performance-driven marketing channels
Establish KPIs, track and analyze performance (ROI) for each paid media campaign and marketing channel to maximize budget and systematically drive progress towards goals and objectives
Lead our SEO efforts, coordinating the production of content, copy updates and back-end optimizations and other strategies that increase organic traffic, page rank, and position
Lead the strategy and execution of our lifecycle marketing efforts to drive customer acquisition and retention; increasing engagement, loyalty, conversion, and customer LTV
Work closely with digital product managers to share funnel conversion improvement ideas, landing page feedback, and optimization ideas
Regularly update Marketing team with monthly reporting, NPI reports, social media reports and other reports necessary to share KPIs and results
Manage relationships with digitalmarketing agencies and relevant technology partners
Champion and encourage a positive working environment and effective teamwork in line with Cannondale's behaviors and culture
What You Bring to the Table:
8-10 years of experience in relevant field (performance marketing, growth marketing) at a consumer brand (preferably B2B with some D2C)
Ability and experience in managing and working with cross-functional teams
Passion and enthusiasm for cycling
Experience in developing marketing models and forecasts, managing a budget to specific ROI targets
Solid foundational understanding of media concepts, terminology, and bid-based buying models
Experience working with conversion tracking and mobile marketing attribution partners as well as digital reporting tools (such as Google Analytics) is required
Ability to synthesize data, conduct data-driven analysis, prepare and present key insights to senior leadership and business owners.
Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required
Experience overseeing email/CRM/CDP or lifecycle marketing programs and customer data strategy
Experience building, testing and optimizing customer segments used in acquisition, retargeting and email campaigns
Test and learn mindset, with experience creating and managing A/B or multivariate tests
Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours
Bachelor's degree in a relevant field of study
What we offer:
Comprehensive Medical/Prescription/Dental/Vision plans
Hybrid work environment (3 days in-office, 2 days WFH)
Generous Paid Time Off Programs
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
401k and company match
Commuter Incentive Program
Volunteer Time Off
Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
Great discounts on company products
Employee Wellness Program
EAP benefit
Parental Leave program
Access to group home and auto insurance
A mix of casual yet professional culture
Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn.
About the organization
As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Gazelle, Santa Cruz, Cervélo, Kalkhoff, Focus, Urban Arrow, Veloretti and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we value a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives. We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It's why we want you to Come Ride With Us - because bikes belong to us all.
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.
To learn more about our privacy policy, please click here: Privacy Policy | Cannondale (English)
An applicant's personal information will be shared in accordance with our privacy policy; by applying for a position, you are accepting the terms of our policy.
$105k-157k yearly est. Auto-Apply 32d ago
Associate Director, Digital Marketing
Tauck 4.5
Digital marketing manager job in Wilton, CT
The Associate Director DigitalMarketing is responsible for strengthening Tauck's presence across digital touchpoints leading up to the point of purchase. This includes responsibility for establishing and advancing digital strategies that increase qualified lead flow and improve conversion.
With increased investment in digitalmarketing channels and the launch of eCommerce planned for the first half of 2026, this role is accountable for both setting strategic direction for our website and other key digital initiatives across paid media, user experience, and lead optimization, as well as driving forward those initiatives through strong project management skills and advanced digital fluency. This highly cross-functional leader will collaborate closely with Brand, Creative, Database & Customer Acquisition, and IT teams, as well as external partners such as Tauck's media agency, UX consultants, and web development vendors to enable the team to achieve measurable marketing results through digital channels to unlock continued digital passenger growth for Tauck.
KEY RESPONSIBILITIES:
Own and execute the end-to-end conversion rate optimization (CRO) strategy to increase lead generation and desired actions
across digitalmarketing channels.
Drive website strategy and enhancements to Tauck.com and Roambytauck.com, optimizing for UX, engagement, and effectiveness
in converting prospective travelers.
Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide
customers through the pre-purchase journey.
Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful
recommendations.
Design, launch, and analyze A/B tests to optimize website pages, landing pages, and digital funnels.
Partner with Brand and Customer Acquisition leads to ensure seamless integration across creative, media, and digital campaigns.
Leverage expertise in eCommerce to maximize Tauck's reach, engagement, and conversion.
Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce
Personalization) to shorten time from lead to conversion.
Partner with IT to ensure website infrastructure and integrations support business goals and deliver reliable performance.
Manage relationships with key external digital partners (e.g. UX consultants, website research vendors, etc.), providing clear
direction and accountability for results.
Track, analyze, and report on performance, identifying opportunities to improve ROI and effectiveness across channels.
Stay current on digital trends, tools, and best practices; proactively recommend innovations to advance Tauck's digital presence and maintain a competitive edge.
SKILLS & QUALIFICATIONS:
7-10 years of progressive experience in digitalmarketing, including lead generation, media, UX, and conversion optimization.
Proven ability to design and deliver strategies that generate qualified leads and improve conversion.
Strong understanding of digital media planning and optimization across paid channels.
Experience managing large-scale websites and digital initiatives in a consumer-facing environment.
Knowledge of analytics tools, CRO methods, and digital performance reporting using Tableau, GA4 or.
Excellent communication and collaboration skills, with the ability to influence stakeholders and partners at all levels.
Strategic thinker with exceptional project management, problem-solving, and organization skills.
Experience with ecommerce and modern CRMs (e.g. Salesforce Marketing Cloud).
Entrepreneurial mindset with ability to adapt and anticipate changing business needs.
Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
$80k-118k yearly est. Auto-Apply 60d+ ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Hartford, CT
Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digitalmarketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the
analysis of Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in
SAS
or other
statistical modeling
tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$101k-140k yearly est. 1d ago
Digital Marketing Specialist
Digital United
Digital marketing manager job in Farmington, CT
Mediate.ly is an exciting new start up agency trading desk that is positioned to disrupt the industry by offering unique audience segments and proactive customer service unseen in the trading desk space. We are looking for a Programmatic Media Trader to join our Programmatic team. In this position, you will work closely with our Programmatic Director, as well as clients and the ad ops team, in meeting and exceeding our client's advertising goals. You will have direct responsibility for the daily execution of Programmatic campaigns, specifically campaign implementation, monitoring, optimization, analysis, and reporting.
Hands-on keyboard management of programmatic campaigns for multiple clients via demand side platforms.
Daily performance optimization for clients including optimization of bidding strategy, white/black lists, viewability, and segmentation.
Expected to provide intelligent interpretation and appropriate action plans based on campaign performance.
Communicate with clients on all elements of programmatic campaign, including performance reporting, project status and client goals/KPIs
Maintain high levels of up-to-date knowledge of best practices and strategies in the management of Programmatic campaigns
Work with Director on plan development and RFP support.
Work with the integrated media and digital planning teams who are providing planning strategy (e.g. audience, flighting) and KPIs
$51k-74k yearly est. 60d+ ago
Digital Imaging Associate
UBEO Business Services 3.8
Digital marketing manager job in Rocky Hill, CT
Job Description
Purpose
The Digital Imaging Associate responsibilities are to prepare, compile, sort, and batch documents for data entry, according to work types and client specifications.
Supervision
Reports directly to Digital Imaging Supervisor
Responsibilities
Prepare documents according to job instructions per each client's specifications.
Compiling, verifying, and sorting information to prepare source data for computer entry
Entering customer and account data from source documents within time limits
Reviewing data for deficiencies or errors, correcting any incompatibilities, and checking output
Insert customer and account data by inputting text based and numerical
Ability to research and obtain further information for incomplete documents
Follow instructions and communicate with supervisor or trainer when appropriate to ensure customer expectations are met.
Typing speed of 40 to 60 WPM with 98% accuracy required.
Maintain a log of completed work.
Maintain confidentiality and security of client information per client guidelines.
Maintain levels of productivity and quality based on department standards.
Ability to balance several projects at one time
Picking up and delivering documents to clients while maintaining exemplary customer relations
Ensure customer satisfaction prior to leaving and provide them a bridge to the proper person within the company should there be a situation that needs to be addressed. Always leave customer location the way you found it.
Additional responsibilities and duties may be assigned.
Job Related Dimensions
Scanner/Copier industry experience preferred
LaserFiche experience highly preferred
Team player, exceptional communication skills, strong business work ethic, positive attitude and professional manner, very organized
Ability to multi-task in a fast-paced environment and form business relationships with both internal and external customers
Strong attention to detail
Strong communication skills - both verbal and written
Maintain high levels of customer care while demonstrating a friendly, professional and positive attitude
Proficiency in MS Office products (Excel, Word, MS Outlook, Powerpoint)
Qualifications
Proven data entry work experience, as a Data Entry Operator
Typing speed and accuracy
Prior experience in production print/imaging facility or similar environment a plus
High School Diploma or GED.
Clear communication skills, written and verbal
Good time management skills, extremely detail oriented and a desire to work in a team environment
Physical Demands & Work Environment
Ability to sit/stand at desk for prolonged periods of time.
Work schedule generally consists of 40 hours per week
High levels of repetitive motion daily
Ability to lift, push, pull; 50 to 100 lbs.
UBEO offers a competitive compensation package. UBEO also offers an excellent benefits package which is a significant part of our employee's total compensation. We strive to provide a broad range of competitive benefits designed to meet your personal needs and priorities. Our comprehensive benefits package includes:
Choice of medical, dental and vision plans that provide our employees and their families with high-quality healthcare, including orthodontia for both adults and child(ren)
Generous Company Paid Health Reimbursement Account Options to defray deductible expenses
Company paid life and accidental death and dismemberment insurance for you, your spouse and child(ren)
Flexible Spending and Health Savings Account Options - Set aside pre-tax dollars to cover out-of-pocket expenses related to health or dependent care
Voluntary coverages at low group rates including Aflac Insurance - In the event of death or disability, you can help protect your family against the loss of income with various types of insurance
Pet Insurance, breathe easy knowing Nationwide has your pets covered
Pre-paid legal coverage, access to experienced attorneys that can help you with any legal issue 24/7
A generous wealth accumulation program will help you achieve financial security for retirement. We offer a 401(K) Plan w/ Match upon eligibility and Free Financial Counseling
Generous vacation, holiday, and sick leave programs - as we believe that taking advantage of time away from work is essential for a well-balanced life
UBEO is an Equal Opportunity Employer and considers applicants for all positions without regard to age, sex, color, race, religion, national origin, disability, genetic information or predisposition, military/veteran status, citizenship status, marital status or any other group protected by applicable federal, state or local laws.
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$48k-66k yearly est. 27d ago
Digital Marketing Strategist
The Globe Pequot Publishing Group 4.0
Digital marketing manager job in Essex, CT
Job Description
We are seeking a DigitalMarketing Strategist to lead the planning, execution, and optimization of our digitalmarketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The DigitalMarketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels.
This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digitalmarketing efforts with sales and publicity goals.
Key Responsibilities
Digital Strategy & Campaign Management
Develop and execute comprehensive digitalmarketing strategies across social media, email marketing, website, SEO, and SEM.
Plan and managedigital campaigns supporting new releases, seasonal promotions, and backlist titles.
Align campaigns across channels to create cohesive, brand-consistent reader journeys.
Own campaign timelines, goals, execution, and post-campaign analysis.
Social Media & Content Planning
Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement.
Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives.
Collaborate with authors, publicity, and editorial teams on social content and promotions.
Ensure consistent brand voice and messaging across platforms and imprints.
Email Marketing & Audience Development
Build, segment, and grow email lists by genre, interest, and engagement behavior.
Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions).
Optimize email performance through A/B testing, segmentation, and performance analysis.
Website & User Experience Optimization
Manage and optimize website marketing efforts to improve traffic, conversion, and user experience.
Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths.
Ensure website content aligns with campaign goals and brand standards.
SEO, SEM & Traffic Growth
Support SEO strategy through content planning, keywords, and on-site optimization.
Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives.
Monitor performance and adjust strategies to maximize ROI.
Analytics, Reporting & Optimization
Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution.
Produce regular performance reports with insights and recommendations for optimization.
Use data to continuously refine strategy and improve results.
Budget & ROI ManagementManagedigitalmarketing budgets and campaign spend.
Ensure marketing efforts are aligned with ROI goals and business priorities.
Recommend allocation shifts based on performance and opportunity.
Cross-Functional Collaboration
Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals.
Support integrated campaigns tied to media coverage, author events, and sales initiatives.
Industry & Trend Monitoring
Stay current on digitalmarketing trends, platform updates, and best practices.
Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing.
Qualifications
2-3 years of experience in digitalmarketing, preferably in publishing, media, retail, or consumer brands.
Proven experience managing integrated digital campaigns across social media, email, and web.
Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization.
Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus.
Excellent writing, content planning, and project management skills. Design skills a plus.
Data-driven mindset with the ability to translate insights into action.
Preferred
Experience marketing books or content-driven products.
Familiarity with CMS platforms and basic UX best practices.
Experience working with multiple brands or imprints under one organization.
KPIs & Measures of Success
Growth of email subscribers and engagement by audience segment
Social media engagement, traffic, and conversion performance
Website traffic, conversion rates, and campaign attribution
Email- and digital-attributed sales
ROI of digital campaigns and budget efficiency
About Our Company
For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic.
Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit *************************
Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.
$50k-69k yearly est. 2d ago
Digital Marketing Specialist
Belimo 4.4
Digital marketing manager job in Danbury, CT
Belimo is a global leader in the development, production and marketing of actuator solutions for controlling heating, ventilation and air conditioning systems. Actuators, control valves and sensors make up the company's core business.
The DigitalMarketing Specialist is responsible for maintaining and growing the digital presence of Belimo via Social media, the company website, email marketing campaigns and other channels. The position requires strong analytic skills to delivery an effective and efficient digitalmarketing strategy that ensures Belimo maintains a strong digital presence that meets the company's objectives and brand strategies.
COMPANY'S MISSION AND VALUES The objectives of this position are fully integrated to the objectives of the Company's Mission and Values. It is the responsibility of all employees to perform their duties in accordance with Company Policy.REPORTING STRUCTURE
The DigitalMarketing Specialist reports directly to the Manager, Marketing Americas and is part of the Product Management Department. The DigitalMarketing Specialist bears full responsibility for agreed upon goals and objectives.
JOB RESPONSIBILITIES
Social Media Tasks:
Lead development of social media posts and ensure active social media presence. Attention to detail and ensuring that all information is conveyed accurately, timely and meets objectives is required. Work with others to ensure latest and accurate information conveyed.
Prepare and execute social media posts in FR-CA, Spanish and Portuguese minimum 2x/month utilizing Belimo translation process.
Maintain Instagram and Twitter, global social media channels for Belimo. Updates to stories, company info/pix and responses as needed. Ensure all aspects follow CD standards.
Social Media management working with agency or solely to develop/execute plan to enhance performance, followers, interactions utilizing advertising/boosting efforts, etc.
Creation/Assist with video development/editing as needed for social media posts, etc.
Website/Web Strategy Tasks:
Work with Web Specialist as necessary to execute effective digital campaigns, create landing pages as needed, etc.
Enhance PPC efforts, manage Google ad words campaign. Analyze current/past activities to develop campaign optimization. Regular monitoring/analysis of PPC efforts and maintaining of budgets.
Other:
Google analytics expert, create quarterly & year-end social media and e-mail metrics analysis reporting.
REQUIREMENTS
Bachelors Degree in Marketing/DigitalMarketing
Minimum of 3-5 years of relevant work experience
Proficiency in Microsoft Office; PC-literate
Strong knowledge/experience with websites (CMS), social media platforms advertising tools, Google Analytics Certified
Prior experience leading/executing campaigns on social media channels
Ability to work independently, as well as part of a larger team, manage multiple products and meet deadlines
Excels in fast paced environment and able to quickly adapt to change
Demonstrates strong interpersonal, communication, writing, proofreading & creative skills
Detail oriented multi-tasker who is able to prioritize workload and time effectively while still paying attention to detail
Desirable:
DigitalMarketing/Social Media Certification from accredited school
Graphic design/video program knowledge is a plus
Writing/presentation sample required
We offer competitive salary & an excellent benefits package including performance bonus & an outstanding 401K Plan. Belimo is an Equal Opportunity Employer.
$62k-78k yearly est. 60d+ ago
Sr. Project Manager - Digital
Now100
Digital marketing manager job in Hartford, CT
Now100 is committed to understanding our clients' needs and providing solutions that not only meet but exceed their expectations. We match thoroughly vetted resources to contract, contract-to-hire, and permanent positions in all industries.
Job Description
Role: Sr. Project Manager - Digital
Duration: 12+ Months
Location: Hartford, CT or Des Moines, IA
Description:
This is a Contract to hire opportunity, Will need to be fully vaccinated as per GA's policy
Must be located or willing to relocate in Hartford or Des Moines as they will be required to go into the office.
As a member of the EPMO team, the Individual Market's
Digital Program Manager
partners with the head of Digital Customer Experience and other key stakeholders to lead the digital strategy function for client. This role oversees and directs the strategy for the planning, and execution of the digital portfolio of projects focused on digital transformational engagements for our business. You will work closely with project teams (including digital strategists, UX/UI designers, product managers, engineers, data scientists and industry SMEs) and key stakeholders to understand customer and user needs, resolve conflicts and remove barriers, and ensure deliverables are on-time and meet quality standards. This role will typically interface with a diverse mix of internal and vendor stakeholders, all working towards the goal of delivering a project on-time and at or under budget.
We are looking for someone with an entrepreneurial and consultant outlook, has a systems thinking mindset, the ability to simplify the complex and act upon it, who is comfortable working in a dynamic team environment, and who will embrace the opportunity to connect cross functionally with other teams. Additionally, this hire will have strong business acumen with a mindset that is always thinking ahead, program/portfolio management experience, and possess excellent business partnering, negotiation and networking skills.
Responsibilities:
Accountable for the overall application of the Individual MarketsDigital Program in terms of strategic value, architectural fit and business alignment.
Oversee and ensure projects are on time and on budget that require multiple layers of service providers and internal and external stakeholders.
Build and maintain collaborative relationships with stakeholders, Technology partners, Strategic Sourcing, and other key teams across organization
Prioritize project portfolio with internal stakeholders to develop a roadmap that will successfully execute on portfolio.
Translate the business strategy, needs & requirements into clear direction for the project teams
Assist in the definition of project scope and goals, including project and staffing estimation
Define and create project approach, including project plans, targets, milestones and dependencies
Track project/engagement dependencies, milestones, and deliverables to ensure successful project implementation and deployment.
Lead stakeholder communications across all project work threads. Ensure appropriate communications regarding issues and risks to foster project success and long-term stakeholder relationship.
Serves as internal escalation point person on projects and ability to successfully resolve problems and issues.
Serve as subject matter expert and lead sponsor for designated program and projects and provide meaningful updates to business in laymen's terms.
Budget and expense reporting as it pertains to the project portfolio.
Champion continuous core business capability improvement through timely adoption of innovative technologies, procedures, and processes
Qualifications
Qualifications
Undergraduate degree required, MBA or other advanced degree also preferred
5+ years project and/or program management experience, with experience leading projects across digital product delivery, UI/UX design and/or digital strategy
Experience working for a management and/or technology consulting firm and/or creative agency highly desired
Experience managing creative teams (visual design, content design, UX/UI design) to create user-centric solutions highly desired
Passion and drive for continuous improvement, transformational change, with a business owner mentality
Ability to design, develop, and communicate accounting and finance related deliverables (resource plans, budgets, forecasts, variance analysis, etc.)
Has the ability to break down large complex problems into smaller deliverables that can be executed through an iterative approach in weeks and months, not months and years.
Strives for excellence but can see failure as an opportunity to learn.
Strong written and verbal communication skills with the ability to influence outcomes and gain team member and stakeholder buy-in
Critical thinker and highly analytical with an ability to solve complex problems that include the application of both good business sense and common sense
Demonstrated strategic thinking and problem-solving skills, ability to interpret data and synthesize complex issues to identify best solutions.
Builds trusted relationships and collaborates across diverse and multi-functional teams to successfully drive business objectives.
Advanced skills in business management tools including: Microsoft PowerPoint, Word, Excel, Visio, Project and Access.
Additional Information
Preferred:
Advanced degree.
Life Insurance and/or Annuity experience beneficial, but not a must
Experience managing large, complex programs
Experience working and leading in an Agile Delivery Mode
15 years of experience in various business/technology roles with progressive responsibilities
PMP certification preferred.
All your information will be kept confidential according to EEO guidelines.
$95k-132k yearly est. 1d ago
Digital Marketing Strategist
Rowman & Littlefield Publishing Group 4.0
Digital marketing manager job in Essex, CT
We are seeking a DigitalMarketing Strategist to lead the planning, execution, and optimization of our digitalmarketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The DigitalMarketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels.
This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digitalmarketing efforts with sales and publicity goals.
Key Responsibilities
Digital Strategy & Campaign Management
Develop and execute comprehensive digitalmarketing strategies across social media, email marketing, website, SEO, and SEM.
Plan and managedigital campaigns supporting new releases, seasonal promotions, and backlist titles.
Align campaigns across channels to create cohesive, brand-consistent reader journeys.
Own campaign timelines, goals, execution, and post-campaign analysis.
Social Media & Content Planning
Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement.
Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives.
Collaborate with authors, publicity, and editorial teams on social content and promotions.
Ensure consistent brand voice and messaging across platforms and imprints.
Email Marketing & Audience Development
Build, segment, and grow email lists by genre, interest, and engagement behavior.
Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions).
Optimize email performance through A/B testing, segmentation, and performance analysis.
Website & User Experience Optimization
Manage and optimize website marketing efforts to improve traffic, conversion, and user experience.
Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths.
Ensure website content aligns with campaign goals and brand standards.
SEO, SEM & Traffic Growth
Support SEO strategy through content planning, keywords, and on-site optimization.
Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives.
Monitor performance and adjust strategies to maximize ROI.
Analytics, Reporting & Optimization
Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution.
Produce regular performance reports with insights and recommendations for optimization.
Use data to continuously refine strategy and improve results.
Budget & ROI ManagementManagedigitalmarketing budgets and campaign spend.
Ensure marketing efforts are aligned with ROI goals and business priorities.
Recommend allocation shifts based on performance and opportunity.
Cross-Functional Collaboration
Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals.
Support integrated campaigns tied to media coverage, author events, and sales initiatives.
Industry & Trend Monitoring
Stay current on digitalmarketing trends, platform updates, and best practices.
Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing.
Qualifications
2-3 years of experience in digitalmarketing, preferably in publishing, media, retail, or consumer brands.
Proven experience managing integrated digital campaigns across social media, email, and web.
Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization.
Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus.
Excellent writing, content planning, and project management skills. Design skills a plus.
Data-driven mindset with the ability to translate insights into action.
Preferred
Experience marketing books or content-driven products.
Familiarity with CMS platforms and basic UX best practices.
Experience working with multiple brands or imprints under one organization.
KPIs & Measures of Success
Growth of email subscribers and engagement by audience segment
Social media engagement, traffic, and conversion performance
Website traffic, conversion rates, and campaign attribution
Email- and digital-attributed sales
ROI of digital campaigns and budget efficiency
About Our Company
For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic.
Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit *************************
Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.
$62k-80k yearly est. Auto-Apply 3d ago
Digital Marketing Co-ordinator
ACDC Dynamics South Africa
Digital marketing manager job in Longmeadow, MA
ACDC Dynamics Longmeadow is a leading retailer of quality products in the electrical, electronics, pumps, tools and solar industry.
PURPOSE The primary purpose of this role is to drive ACDC Dynamics and Express' online presence and engagement by researching, creating, editing, formatting, reporting, and publishing digital content across all ACDC marketing communication platforms. This includes social media channels, email marketing, and other digital platforms. The DigitalMarketing Coordinator will work to enhance brand visibility, support campaigns, and ensure cohesive, on-brand messaging that resonates with target audiences.
Photography, videography, and the ability to edit videos and use graphic design programs are highly beneficial skills for this role.
KEY RESPONSIBILITIES
Concept Development - Develop and execute marketing strategies aligned with the organization's business goals. Manage and implement campaigns across various digital channels, including social media, search engines, and display advertising.
Digital Media and Social Networks - Collaborate with cross-functional teams, including creative and content to produce engaging content and optimize user experience. Stay up to date with emerging digitalmarketing trends and technologies.
Scheduling and posting of organic content on multiple platforms, with Multiple accounts daily.
Scheduling and management of Paid Media campaigns across platforms.
Community Management - Respond to comments and messages, fostering engagement and maintaining an active and responsive online presence.
Quality Control - Review and ensure the accuracy, consistency, and quality of all multimedia outputs before publication.
File Management - Maintain and organize all digital assets, ensuring proper labeling, archiving, and accessibility for future use.
Feedback and Reporting - Produce reports on digital content performance, provide insights, and recommend improvements based on data analysis. Measure and report on the effectiveness of digitalmarketing campaigns against goals (ROI). Conduct market research and analyze trends to identify new opportunities.
Brand Adherence - Ensure consistency in branding across all content and marketing materials, maintaining alignment with brand guidelines and messaging.
Deadline Management - Effectively manage multiple projects simultaneously, meeting deadlines while maintaining high-quality output. Prioritize tasks, coordinate with team members, and oversee project timelines to ensure timely completion.
Requirements
Technical Skills - Proficiency in digitalmarketing tools, video editing software, and graphic design programs like Adobe Photoshop, Illustrator, and InDesign is a strong advantage. Familiarity with SEO tools and best practices is an advantage.
Communication Skills - Strong verbal and written communication skills with excellent proofreading, editing, and copywriting abilities.
Attention to Detail - A keen eye for detail with a commitment to producing high-quality work.
Team Player - A creative, proactive, and positive mindset with a collaborative attitude. Ability to contribute ideas and work effectively in a team environment.
Organizational Skills - Strong time-management and multitasking abilities. The ability to handle multiple projects efficiently, take initiative, and work independently with minimal supervision.
This role is ideal for a creative, detail-oriented digitalmarketer with a passion for content creation, visual storytelling, and driving engagement across digital platforms.
Work Level Skilled Job Type Permanent Salary Market Related EE Position No Location Longmeadow
$54k-80k yearly est. 60d+ ago
Marketing/ Communications Manager
Power Placement Partner
Digital marketing manager job in Norwich, CT
Marketing & Communications Manager
Join a growing, niche manufacturer known for quality, creativity, and customer focus. We're seeking a Marketing & Communications Manager who brings a mix of design savvy, strategic thinking, and executional drive. This role offers the opportunity to shape brand presence, launch new products, and elevate customer engagement across multiple platforms.
What You'll Do:
Creative Campaigns & Content
Develop and execute marketing strategies for new product launches (including our new product line and wall décor collections)
Design compelling visuals and marketing materials using Canva, Publisher, and other design tools
Collaborate with leadership and sales to craft product narratives and promotions
Digital & Web MarketingManage and modernize our e-commerce presence and company website
Build and maintain SEO-friendly content and digital campaigns
Work on website UX, layout upgrades, and mobile responsiveness
Trade Shows & Events
Lead booth planning and visual branding for national and regional trade shows
Coordinate logistics, promotional items, and booth design ideas
Ensure brand consistency across all public-facing channels
Project Management & Collaboration
Oversee timelines and deliverables for all marketing initiatives
Work cross-functionally with product development and sales
Track performance of marketing efforts and adjust campaigns accordingly
What We're Looking For:
3-8 years of marketing experience, preferably in manufacturing, product, or B2B sectors
Creative and hands-on designer with fluency in Canva and Publisher.
Strong understanding of digitalmarketing and e-commerce platforms
Experience managing or contributing to trade shows and promotional events
Excellent project management skills-able to juggle priorities, deadlines, and cross-team communication
Self-starter with a passion for branding, design, and product storytelling
Bachelor's degree in Marketing, Communications, Design, or related field preferred
Why Join Us?
Work in a tight-knit, supportive team with lots of room to grow
Opportunity to bring your creative vision to product marketing and branding
Hands-on role with real impact in a company that values initiative and innovation
Competitive salary, benefits, and long-term advancement potential
Interested candidates should be eager to roll up their sleeves, bring fresh ideas to the table, and help carry a trusted brand forward in exciting new ways.
$73k-107k yearly est. 60d+ ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Hartford, CT
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
How much does a digital marketing manager earn in New Britain, CT?
The average digital marketing manager in New Britain, CT earns between $74,000 and $150,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in New Britain, CT
$105,000
What are the biggest employers of Digital Marketing Managers in New Britain, CT?
The biggest employers of Digital Marketing Managers in New Britain, CT are: