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Digital marketing manager jobs in Reading, PA

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Digital Marketing Manager
Digital Product Manager
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Director Of Digital Marketing
Associate Brand Manager
Digital Marketing Specialist
Marketing Vice President
Senior Brand Manager
  • Mobile Digital Product Manager

    Insight Global

    Digital marketing manager job in Reading, PA

    Client in Reading, PA seeking an experienced Product Manager with a digital software background in mobile applications to join their growing team for a contract to hire opportunity. They are looking for an experienced product manager to oversee an established mobile app. Exceptional communication skills are needed as the PM is involved in all areas and work with different teams to make sure everything is aligned correctly. This position is onsite 4x a week in Reading, PA. Compensation: $60/hr to $62/hr. Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
    $60 hourly 23h ago
  • Distribution Team Member

    Abarta Coca-Cola Beverages 3.1company rating

    Digital marketing manager job in Newmanstown, PA

    Company: ABARTA Coca-Cola Beverages Other Potential Locations: Lancaster, PA We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic brands. About ABARTA **We're always excited to meet top talent like you. This job posting is designed for you to express interest in a specific type of role, so we can reach out should an opportunity match your unique skillset.** ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality and when you thrive, we thrive. ABARTA offers the perks of a large corporation with the personalized touch of a smaller company. We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization. We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality! Summary Watch a video of the job: Remember, whenever you see one of our shiny red trucks rolling down the road there is a team of professional warehouse associates whose mission is to fulfill customer orders and prepare them for delivery. Our Order Builders work in a fast-paced warehouse environment making sure our customers stores are fully stocked with Coca-Cola products, refreshing the World, and providing moments of optimism and happiness. Responsibilities Responsible for pulling orders based on pick ticket to accurately build orders for loading onto delivery trucks. Build orders according to assigned load tickets using industrial power equipment. Manually lift and move product to restock and repack ensuring date code accuracy and proper rotation. Adhere to good manufacturing practices and safety standards. Responsible for meeting productivity requirements. Stage completed pallets in designated areas. Follow established company Safety, Health, Environment, and Quality procedures and policies. Actively participate in Hazard Mitigation. Complete assigned Health & Safety trainings. Qualifications High School diploma or GED required. Minimum 6 months of general work experience. Experience working with manual or powered pallet jacks preferred. Prior warehouse experience preferred. Must be able to repetitively lift up to 50lbs. Daily Activities Repetitively lift, carry, and position product (weighing up to 50 lbs.) above shoulder height without assistance. Consistent kneeling, squatting, and reaching above the head. Ability to push and pull manual and powered equipment (i.e., pallet jack, hand-truck, etc.) containing product loads for a minimum of 100 yards without assistance. Ability to repetitively grasp and manipulate objects of varying size and weight requiring fine motor skills and hand-eye coordination. Ability to read information in small, medium, and large print. Ability to stand and walk for long periods. Additional InformationABARTA Coca-Cola Beverages, LLC applicants must submit to a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages, LLC is contingent on a pre-employment background check which may include drug screening, driving records (including minor moving violations) and will be evaluated according to ABARTA Coca-Cola Beverages, LLC guidelines to determine eligibility for this position. ABARTA Coca-Cola Beverages, LLC is an Equal Opportunity Employer Minorites/Women/Veterans/Disable/Sexual Orientation/Gender Identity. For more job postings and additional information about our company and culture, please visit our careers site at warehouse forklift pallet jack shipping receiving manufacturing lift order build pick pack selector
    $26k-32k yearly est. 6d ago
  • Beauty Brand Associate - Main Street @ Exton

    The Gap 4.4company rating

    Digital marketing manager job in Exton, PA

    About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family. About the Role At Old Navy, we're all about celebrating beauty in every form-and we're looking for a Beauty Brand Associate who shares that passion. In this role, you'll be a go-to expert on the sales floor, solving our customer's styling and service needs by navigating Old Navy's best-of beauty and personal care curation, offering personalized beauty recommendations, and creating a welcoming, inclusive shopping experience What You'll Do * Greet every customer with enthusiasm and help customers find beauty products that suit them best * Stay current on Old Navy and 3rd Party featured brands, new arrivals, and beauty trends * Demonstrate product knowledge across all beauty and personal care categories * Support brand events, in-store demos, and seasonal promotions * Maintain clean, well-stocked, and visually appealing displays * Help meet daily sales goals through suggestive selling and upselling * Collaborate with team members to deliver an exceptional guest experience * Provide feedback on the beauty experience and how customers are responding * Promote loyalty by educating customers about our loyalty programs * Be accountable to personal goals which contribute to overall store goals and results. * Support sales floor, fitting room, cash wrap, back of house, based on business needs. Who You Are * A love for beauty and a desire to help others feel confident * Strong communication and customer service skills * A team player who thrives in a fast-paced retail environment * Willingness to learn about new products and share that knowledge * Previous retail or beauty experience is a plus, but not required * Availability to work evenings, weekends, and holidays as needed Benefits at Old Navy * Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. * One of the most competitive Paid Time Off plans in the industry.* * Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.* * Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.* * Employee stock purchase plan.* * Medical, dental, vision and life insurance.* * See more of the benefits we offer. * For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
    $95k-134k yearly est. 60d+ ago
  • Marketing Manager

    Bender 4.1company rating

    Digital marketing manager job in Exton, PA

    Full-time Description Behind every life-saving solution is a team that cares. For over 80 years, Bender has been a market leader in providing electrical safety equipment to industries worldwide. Our wide portfolio of cutting-edge products ensures that people, equipment, and facilities worldwide are protected with the latest in electrical safety technology. Our worldwide network of over 70 offices, representatives, and partners offers comprehensive product, application, and technical support. Bender's core competence is electrical safety. With expertise in virtually every industry, Bender provides both the products and knowledge to meet the demands for customer-specific solutions. Always on the cutting edge, our portfolio of electrical safety solutions focuses on a wide range of industries, from mainstay industries such as hospitals, mining, and manufacturing to newly developed industries such as solar, wind, and electric vehicles. Our ongoing research and development in virtually all industries ensures that no matter the application, you can count on Bender to be your partner in electrical safety. Benefits At Bender Inc., we take care of our people. We know that great benefits make a difference, so we cover 100% of Medical, Dental, and Vision insurance premiums for eligible employees and their families. We also offer: Medical Coverage: Choose between a fully covered HDHP with H.S.A or a Buy-Up Plan, both paired with an HRA. Dental and Vision Insurance Short-Term and Long-Term Disability Health Care and Dependent Care Spending Account (FSA) Life Insurance (with optional upgrades) 401(k) Plan with 3% Safe Harbor Contribution Employee Assistance Program Generous PTO, Vacation and 12 paid Holidays Paid Maternity/Parental Leave Flexible Work Schedules Main Duties and Responsibilities: The Marketing Manager will lead our marketing department and drive initiatives that support business growth, brand awareness, and client engagement. This role oversees the marketing team, manages external relationships, and contributes to the development and execution of marketing strategies. Lead and manage all employees within the marketing department, including hiring, performance management, and professional development. Demonstrate a commitment to self-development and team development, building long-term capability and competency across the department. Oversee and grow the marketing function by identifying revenue opportunities within our existing client base and securing new accounts. Collaborate with the global marketing team to ensure alignment on strategy, branding, and messaging. Build and maintain strong relationships with external clients and partners, effectively communicating company strategies and initiatives. Partner with cross-functional teams to uncover insights and develop marketing and branding strategies for new and existing products. Apply key marketing metrics and tracking tools to provide market research, forecasts, competitive analyses, and campaign results. Translate data into actionable strategies and develop clear marketing action plans with defined goals, timelines, and responsibilities. Plan, budget, and implement marketing strategies across the Americas region and all business units, ensuring alignment with organizational goals. Support VP of Sales in development and managing the annual marketing budget, ensuring proper resource allocation for short- and long-term initiatives. Cross-Functional Collaboration and Content Development: Partner with internal departments and personnel to create and distribute a wide range of marketing and sales support materials, including press releases, promotional content, webinars, brochures, and Salesforce communication. Ensure all external-facing content is current and aligned with evolving sales strategies and corporate identity. Hold regular meetings with account managers to review pipeline performance, address challenges, and provide training to maintain high team standards. Monitor and analyze marketing performance across all business levels, including budgeting, ROI, and strategic effectiveness, to inform future planning and decision-making. Market Research and Digital Strategy: Conduct market research and competitor research to identify new opportunities, support forecasting, and inform go-to-market strategies in collaboration with Sales and Product Management. Lead digital marketing efforts across social media platforms (LinkedIn, Facebook, Twitter), website content, and online advertising, including coordination with external agencies. Oversee the creation of marketing videos and electronic media to support brand engagement. Use analytic tools to track performance, extract insights, and adjust digital strategies to optimize lead generation and customer engagement. Track marketing ROI and performance across channels, making timely adjustments to improve effectiveness and support business growth. Leverage AI-powered marketing tools and analytics platforms to enhance decision-making, automate workflows, personalize customer engagement, and optimize performance across campaign management, content creation, digital strategy, and cross-functional collaboration. Manage website content via web content management system (WCM) and advertisement design; manages US and Canada tasks, secondary support for Latin America content. *Other duties and responsibilities may be assigned by the supervisor as necessary. Requirements Educational and Experience Requirements Bachelor's degree in business, marketing, communications, or related field Experience in Marketing and running a marketing team Proven marketing campaign experience Understanding of digital marketing channels and corresponding KPI Strong project management skillset; highly organized with careful attention to detail Strong analytical skills: ability to analyze raw data, draw conclusions and develop actionable recommendations Strong copywriting skills Attention to detail Ability to work and influence cross-functionality Excellent verbal and written communication skills Proficiency with the following programs and tools: Adobe content creation software, including Photoshop, InDesign, Illustrator, etc. Salesforce or equivalent Customer Relationship Management (CRM) solutions Microsoft Office suite (Word, Excel, PowerPoint) Preferred Qualifications Strong technical aptitude with the ability to understand and communicate complex product applications Ability to independently draft, review, and correct technical marketing content with minimal reliance on subject matter experts Background in engineering or electrical technology (e.g., degree or hands-on experience) Other Requirements Customer oriented High energy / motivated personality Ability to multitask Willingness to learn new things Ability to work with a team Highest moral and ethical standards Confidentiality is extremely important Physical & Cognitive Demands Sitting for extended periods of time, some walking and standing Frequent operation and use of computer Occasional lifting and moving of 10-45 pounds Occasional stooping, bending, crouching, reaching or crawling Position requires manual dexterity and the ability to use hands/fingers, touch and feel Specific vision abilities include close vision, distance vision, depth perception and ability to adjust focus Capable of adequate judgement, decision making, reasoning, comprehension, strong English written and verbal communication and stress control. Incumbent must have the ability to count accurately, add, subtract, multiply, divide and record, balance and check results for accuracy. Must be able to understand and follow basic English instructions and guidelines, complete routine paperwork, as well as prioritize work schedule Work Environment This position operates in a typical office environment. Employees will encounter average indoor conditions and noise. The above statements and information above outline the general nature and level of work expected in this role. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. This job description is subject to modifications or adjustments as needed, including reasonable accommodations for individuals with disabilities, in accordance with the Americans with Disabilities Act (ADA). Essential job functions must be performed with or without accommodation, and employees who require assistance may request reasonable accommodations under the ADA. Additionally, all employees must adhere to Bender Inc. Safety Policies and Procedures and safety requirements set by our customers where applicable. We are an Equal Opportunity Employer. Salary Description $105,000 - $110,000
    $105k-110k yearly 60d+ ago
  • Unique Opportunity for Digital Marketing Strategist

    Fia Nyc Employment Services 4.5company rating

    Digital marketing manager job in Allentown, PA

    Located in the heart of Lehigh Valley, PA, we work with companies across all industries, ranging from startups to the FORTUNE 500's, ensuring that you have access to a wide range of job openings. At FIA NYC, we believe that it's about building skills and gaining experience in a positive environment. Our job opportunities will allow you the opportunity to take a step that will further your career. Take a look at our job openings to begin your journey. Job Description Digital Marketing Strategist If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you! Location: Allentown, PA These roles are in-office, Monday-Friday opportunities. Type of Role: Contract or Permanent The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. Key Management Areas of Responsibility - Define requirements, tasks, and resources associated to digital marketing strategies - Manage and execute implementation of digital marketing strategies - Communication to clients, team, and management on strategy/project development, timelines, and results - Collaborate on client strategy and goal definition for success - Keep pace with SEO, search engine, social media and internet marketing industry trends and development - Contribution to the company blog and at least one social media community Professional Competencies - Passion for digital marketing strategies - Outstanding ability to think creatively, strategically and identify and resolve problems - Ability to foster strong client relationships at various levels - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere - Ability to clearly and effectively articulate thoughts and points - High levels of integrity, autonomy, and self-motivation - Excellent analytical, organizational, project management and time management skills Professional Qualifications Skills & Qualifications - 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing - Google Analytics Certification - Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process - Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) - Experience working with CMS and building/administering content in multiple CMS environments - Knowledge of HTML/CSS and website administration - High-level proficiency in MS Excel, PowerPoint, and Word - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools - Knowledge of PPC programs and optimizing data gathered from both organic and paid sources - BS/BA degree preferred Job Type: Full-time Salary: $40,000.00 to $60,000.00 /year Additional Information All your information will be kept confidential according to EEO guidelines.
    $40k-60k yearly 18h ago
  • Enrollment Marketing and Communications Manager - Franklin & Marshall College

    Franklin & Marshall College 4.3company rating

    Digital marketing manager job in Lancaster, PA

    Franklin & Marshall College is recruiting for a full-time Enrollment Marketing & Communications Manager. Job Details: * Classification: Full-time, Exempt * Schedule: 40 hours, Monday - Friday. May require evenings and weekends. * Reports to: Executive Director of Enrollment Systems, Operations, & Analytics. * Department: Admission * Approved Annual Salary: $64,000.00 - $70,000.00 Job Description: Reporting to the Executive Director of Enrollment Systems, Operations, and Analytics, the Enrollment Marketing & Communications Manager serves as the Enrollment Division's primary liaison to the college's Office of Communications. This position is the primary internal marketing and communications resource within the Enrollment Management division, responsible for ensuring the execution of all enrollment-related marketing and communications efforts and for managing relevant vendor relationships with the goals of elevating the F&M brand and increasing enrollment to achieve college goals. Essential Functions: * Create, maintain, and update enrollment marketing and communication plans, including all forms of media and all relevant audiences. * Collaborate with the Office of Communications and with external marketing partners to ensure enrollment marketing and communications projects are aligned with brand standards and guidelines; that messaging is coherent across all channels and campaigns; and that projects are completed on time and on budget. * Regularly analyze market trends and campaign performance to inform decisions and optimize outreach strategies. * Manage vendor relationships related to student search, inquiry development, application generation, and yield, which included message development and coordinating strategy with approval of senior enrollment leadership. * Maintain and optimize the use of external college search and communication platforms for both student and parent audiences, such as Niche and CampusESP. * Collaborate with the CRM Specialist on Deliver and other communication tools within Slate. Maintain all campaigns, Slate Print jobs, and other automated and ad-hoc communications sent from Slate. * Maintain enrollment-related web pages, regularly implementing updates based on changes to programs and practices; stakeholder feedback; and competitive analysis. * Manage all public-facing Slate pages, portals, and Slate.org in collaboration with colleagues in Communications and IT with a key focus on brand identity and the user experience for all constituent groups. * Lead admission staff in the design, planning, and implementation of outreach and communication strategies targeted at prospective students, parents, and influencers. * Guide and support members of the admission team, including tour guides, in messaging consistent with institutional-level positioning, brand identity, and talking points. * Regularly evaluate admission communications and marketing efforts and recommend changes based on feedback, peer institution benchmarking, and the emergence of new platforms and technologies. * Manage a small recruitment territory to inform communications and marketing work. * All other duties as assigned. Requirements: Minimum Qualifications: * Bachelor degree. * At least five years in progressively responsible recruitment and communications roles, including direct involvement in enrollment communications. * Experience with the student search process and vendor management. * Superior written and spoken communications skills, including the ability to articulate ideas in a clear and compelling manner and the ability to listen closely to the ideas of others. * A deep understanding of both the relational and transactional components of student recruitment and the perspectives of key populations, including students and families, school based counselors and independent consultants, the enrollment division, and various college constituencies. * Availability for occasional evening or weekend travel and events. * Excellent oral, written, interpersonal communication skills. * Proficiency in Google Suite Products (Docs, Gmail, Sheets, Slides, Drive) * Evidence of a commitment to community and belonging. * Valid driver's license. * Successful interview. * Successful completion of background checks. Preferred Qualifications: * Experience with Technolutions Slate. * Experience within a CRM. * Experience working at a small liberal arts college. Additional Information: Offers of employment are contingent upon the successful completion of reference checks, a criminal background verification, and verification of credentials. The College will coordinate these verifications. Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events. To learn more about our Benefits, please visit our Benefits Page. Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class. Application Instructions: All submitted materials must be submitted via this online process. We regret we are unable to accept applications or resumes submitted via mail, email, or fax. As you are submitting your application via this online process, please ensure that you provide an accurate email address. You will then receive an acknowledgment indicating that your application materials have been received. Individuals who need accommodations due to a disability in order to submit an application or attend an employment interview should contact Human Resources at **************. If you experience difficulty submitting your resume or cover letter, please CLICK HERE for assistance. If you have previously applied online to a position at Franklin & Marshall College and want to check on your submission or make changes, please CLICK HERE to log back into your account.
    $64k-70k yearly 33d ago
  • Manager - Digital Product

    Penske 4.2company rating

    Digital marketing manager job in Reading, PA

    Penske Transportation Solutions is seeking a strategic and results-driven Product Manager to lead the development and lifecycle of innovative digital products that enhance our transportation and logistics services. This role will be responsible for defining product vision, gathering, and prioritizing requirements, and working cross-functionally to deliver solutions that drive customer centric solutions. Key Responsibilities: * Product Strategy & Vision * Define and communicate a clear product vision aligned with Penske's business goals and customer needs. * Develop and maintain a product roadmap that reflects priorities and timelines. * Customer & Market Insights * Conduct market research, customer interviews, and competitive analysis to identify opportunities. * Translate insights into actionable product features and enhancements. * Cross-Functional Leadership * Collaborate with engineering, UX/UI, data science, operations, and business stakeholders to deliver high-impact solutions. * Serve as the voice of the customer throughout the product development lifecycle. * Execution & Delivery * Write detailed product requirements and user stories. * Manage product backlog and ensure timely delivery of features. * Monitor product performance and iterate based on feedback and data. * Stakeholder Communication * Present product updates, KPIs, and strategic plans to leadership and cross-functional teams * Ensure alignment across departments and manage expectations effectively. Qualifications: * Bachelor's degree in Business, Computer Science, Engineering, or related field (MBA or equivalent a plus). * 5+ years of experience in product management, preferably in transportation, logistics, or SaaS. * Strong product management skills required * Strong organizational skills and keen attention to detail * Microsoft PowerPoint, Word, and Excel; writing queries, Jira, Alation * Good depth and mix of technology and business acumen * Analytical skills and someone who is both inquisitive and self-driven * Strong understanding of agile methodologies and product development lifecycle. * Excellent communication, analytical, and problem-solving skills. * Experience with data-driven decision-making and digital product platforms. * Familiarity with connected vehicle technologies, IoT, or fleet management systems is a plus. * Regular, predictable, full attendance is an essential function of the job * Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required. Physical Requirements: * The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. * The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines. * While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg. * Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus. Penske is an Equal Opportunity Employer About Penske Truck Leasing/Transportation Solutions Penske Truck Leasing/Transportation Solutions is a premier global transportation provider that delivers essential and innovative transportation, logistics and technology services to help companies and people move forward. With headquarters in Reading, PA, Penske and its associates are driven by a dedication to excellence and a commitment to customer success. Visit Go Penske to learn more. Job Category: Administrative Job Family: General Administration Address: 100 Gundy Drive Primary Location: US-PA-Reading Employer: Penske Truck Leasing Co., L.P. Req ID: 2511835
    $80k-115k yearly est. 34d ago
  • Digital Product Manager - Salesforce Practice (REMOTE--VA, NC, MD, PA, GA)

    Atlantic Union Bank Careers 4.3company rating

    Digital marketing manager job in Phoenixville, PA

    The Digital Product Manager will lead a team of direct and cross-functional resources across multiple business, IT, and operational teams. This is a critical and highly visible role requiring significant stakeholder influence and relationship management both internally (Line of Business Leadership, Marketing and Technology Senior Leaders and other functional experts) and externally (Strategic Partners, Vendors, and leading technology companies). This individual will lead a team of Digital Product Owners and Business Analysts in execution of Atlantic Union's Digital Strategy. Position Accountabilities Lead team of product managers responsible for the following: Assist each Line of Business in creating and implementing digital visions, strategies and roadmaps that address the business needs and future growth Assess digital platforms in the external marketplace and make recommendations for potential partnerships Identify opportunities to leverage digital techniques for greatest strategic impact and defining the priority capabilities required to succeed Develop the business cases and business requirements for digital opportunities and drive to execution Lead multi-disciplinary teams to shape and implement digital strategies, programs, and initiatives Bring the voice of the customer/client and the voice of the advisor/employee into our product features, ensuring that features delivered are aligned with the intended business outcomes, and align work with our target architecture road map Develop and manage goals and key performance indicators Partner with Marketing for acquisition support, product positioning, promotion of digital products and services and onboarding activities Understand all aspects of the internal and external environment including customer met/unmet digital needs through research efforts, in-depth understanding of voice of the customer, industry trends, vendor/platform capabilities and best practices for servicing the digital needs of our customers Continuously assesses competitive moves and monitors performance against objectives. Present data, strategies and recommendations to senior management to build buy-in to strategic recommendations Prioritize product requirements and coordinate release plans with IT and key constituents. Serve as primary business point of contact for implementation activities and work closely across with key constituents to meet scheduled milestones Guide and direct complex projects, identify key stakeholders and gain participation. Lead team of analysts responsible for the following: Document business requirements and translate into technical requirements to guide the implementation of new features, systems, and enhancements. Meet with decision makers, systems owners, and end users to help identify business, financial, and operations requirements and systems goals. Serve as the technical focal point for the business in the presentation of the new system/application to Atlantic Union's Application and Architecture Review Board. Lead design sessions in prototyping new system or functionality for the purpose of enhancing business processes, operations, and information process flow. Develop and maintain design documentation working across the organization for documenting integration points between systems. Improve systems by studying current practices and designing modifications. Recommend controls by identifying problems and opportunities; controls to include system access and configuration management. Review and analyze the effectiveness and efficiency of existing systems and develop strategies for improving or further leveraging these systems. Act as liaison to IT and Operations teams for managing change/release management efforts and troubleshooting system and end user issues Coordinate and perform in-depth tests, including end-user reviews, for modified and new systems, and other post-implementation support. Organizational Relationship Reports to Head of Digital Strategy Position Qualifications Education & Experience Bachelor's Degree required 10+ years of financial services experience 5+ years of experience in the digital space Experience as a people manager Knowledge & Skills Excellent verbal, writing and presentation skills Program management and leadership experience Strong PowerPoint and Excel skills to assemble & lead executive presentations Demonstrated experience developing and executing against a strategic plan Proven ability to develop product roadmaps, define requirements and lead implementation efforts successfully. Demonstrated interpersonal and management skills; ability to work well as part of a cross-functional team and lead across the organization at multiple levels Ability to influence diverse, cross functional team to success without direct authority over the team Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits. We are proud to be an EEO/AA employer, Minority/Female/Disability/Veteran. We maintain a drug-free workplace.
    $100k-144k yearly est. 22d ago
  • Director of Digital Marketing

    Sei Global Services 4.9company rating

    Digital marketing manager job in Ancient Oaks, PA

    SEI is seeking to hire a Director of Digital Marketing focused on optimizing and transforming digital marketing efforts SEI. SEI is seeking to hire a Director of Digital Marketing, a creative leader with a proven track record in driving transformative digital strategies. This role is pivotal in shaping SEI's digital presence, optimizing marketing performance, and leveraging technology to deliver measurable business outcomes. You will lead a team of digital specialists, fostering innovation and collaboration across marketing, sales and business teams to ensure SEI remains at the forefront of digital marketing excellence. As the Director of Digital Marketing, your impact on SEI's business will be profound. Your leadership will directly influence SEI's ability to expand market reach, enhance brand visibility, and accelerate revenue growth. By integrating data-driven insights and advanced mar-tech solutions, you will position SEI as a digital-first organization, ensuring competitive advantage and sustained growth. What you will do Lead Digital Strategy: Define and execute a comprehensive digital marketing roadmap aligned with SEI's business objectives. Optimize Performance: Drive initiatives across SEO/GEO, SEM/GEM, paid media, social, and content marketing to maximize ROI. Innovate with Technology: Leverage marketing automation, analytics, and personalization tools to enhance customer engagement. Collaborate Across Teams: Partner with product, sales, and analytics teams to deliver integrated campaigns. Optimize Vendors & Compliance: Oversee vendor relationships and ensure adherence to internal compliance and risk management standards. Champion Data-Driven Decisions: Establish KPIs and reporting frameworks to measure success and inform strategy. What we need from you Minimum of 10 years of experience in marketing leadership roles. Expertise in SEO/GEO, SEM/GEM, paid media, social media, and marketing automation platforms. Strong analytical skills with experience in data-driven decision-making. Exceptional budgeting and resource management capabilities for successful program execution. Proven ability to lead cross-functional teams and manage complex projects. Excellent communication and stakeholder management skills. Bachelor's degree in Marketing, Business, Finance or related field; advanced degree preferred. SEI's competitive advantage: To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about. Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more. We are a technology and asset management company delivering on our promise of building brave futures (SM)-for our clients, our communities, and ourselves. Come build your brave future at SEI. SEI is an Equal Opportunity Employer and so much more… After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we're (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks. SEI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. AI Acceptable Use in the application and interview process: SEI acknowledges the growing integration of artificial intelligence (AI) tools into individuals' personal and professional lives. If you intend to incorporate the use of any AI tools at any stage of the application and/or interview process, please ensure you have reviewed and adhere to our AI use guidelines.
    $103k-130k yearly est. Auto-Apply 2d ago
  • Vice President of Marketing

    Seakeeper Inc.

    Digital marketing manager job in Leesport, PA

    Job DescriptionSalary: WHAT YOU'LL DO As the global leader of marine motion control, we are on a mission to create transformational products that allow people to make the most of their time on the water. Marketing is a strategic force in driving what we do and how we do it. As our Vice President of Marketing, youll own the strategy behind growing our brands cult following and driving mass adoption and retention of Seakeeper market share. As our senior Marketing leader, youll support these objectives by: Team: Building and developing a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions Organization: Supporting the ongoing implementation of an optimal organizational structure for the Marketing team by clearly defining priorities, balancing workloads, and driving alignment of the team to the business and its current goals Strategy: Developing and owning Marketing strategies that align with broader company goals as well as the strategic thrusts behind Seakeeper products and global regions Growth: Supporting rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives Digital: Elevating the use of technology and digital tools to more effectively measure outcomes and engage with consumers Analytics: Measuring operational data and market feedback to develop concise insights for managing your teams priorities, guiding marketing strategy, and delivering communication Customer insights: Serving as the voice of the customer in how Seakeeper maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria CLTV: Developing a granular understanding of Seakeeper customer lifecycle, including implementing top-down strategies that maximize customer lifetime value and retention Budget: Establishing annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department Vendors: Managing the selection and utilization of third-party vendors to complement internal expertise and functions Brand: Protecting and growing the Seakeeper brand, while developing a cohesive strategy for Seakeeper product brands as they evolve over time and function together Competition: Owning the competitive positioning of Seakeeper products, including the development and distillation of core messages through Seakeeper Sales team and network Product launch: Supporting the launch, introduction, and adoption of new products Cross-dept: Serving as a senior leader in driving cross-departmental collaboration and support Representative: Representing Seakeeper at major events, in customer conversations, and in media inquires WHAT YOU'LL NEED TO SUCCEED Do you have a positive attitude, an eagerness to learn and the ability to hustle in a fast-paced environment? Then Seakeeper is the place for you! Here are a few other things youll need to succeed. MUST-HAVES Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience, including in the following areas: Building and leading a global marketing team and operations B2C and B2B marketing strategies, with a strong focus on digital channels Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support and advertising Contributing to product and sale strategy, including competitive positioning of technical products Experience managing communications to Boards, investors, and executive leadership Analytical mindset, comfortable deriving and communicating insights from data Deep experience working with CRM systems Bachelors degree in business, marketing, communications, or a comparable field Valid passport and availability for both domestic and international travel NICE-TO-HAVES MBA or related Master's degree Demonstrated interest in the marine industry and recreational boating Experience in the following areas: Growing a startup to a mass-market, global brand High growth and/or transformational technology Supporting product-driven businesses Depth of experience in adjacent business functions such as Sales, Strategy, Engineering, or Finance that enables you to more effectively contribute at a senior business level and collaborate cross-functionally Technical aptitude to understand electro-mechanical systems MORE DETAILS YOU'LL WANT TO KNOW Youll be based in one of our facilities in Leesport, PA or Fort Myers, FL full-time, with up to 50% travel to our other locations (including Lavagna, Italy), industry events, and partner engagements Youll report to the Chief Commercial Officer WHY YOU'LL LOVE IT HERE Its true that we make extraordinary products, but our favorite part about Seakeeper is our people! We love the culture we have built and are aggressively protective of our team atmosphere. This is why we value your cultural fit as equally as we value your technical contributions. With a palpable passion for what we do, we work hard, move fast and are constantly pushing (or should we say crushing) boundaries. That means there is no room for jerks! We operate with the nimbleness and growth mindset of a scrappy startup. Throughout the organization, we take ownership and accountability for our ultimate team success by openly and actively seeking out constructive feedback on how we can improve. We believe great ideas can strike at any moment, and when you have one, youre empowered to speak up! Fast-paced and hands-on dont even begin to describe what youll experience here. That means you have the freedom to make a difference and contribute to the larger goal, regardless of your position. The only constant at Seakeeper is change, and we thrive on it! WHO WE ARE 71% of our Earth is covered by water and we want everyone to make the most of it. Thats why we are on a mission to create products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with. Founded in 2008, we have grown from a start-up operation to the worldwide leader in marine motion control. The journey began with our gyrostabilization technology, which eliminates up to 90% of boat roll and creates a land-like experience on the water. This technology went from an unknown commodity to a must-have boating requirement in the first decade. In 2022, we added another jaw-dropping technology to our portfolio with the launch of Seakeeper Ride, a first-of-its-kind Vessel Attitude Control System which eliminates underway pitch and roll, making time on the water safer and more comfortable for everyone onboard. In summary, we are in the business of creating gravity-defying products that completely change the way people spend their time on the waterand we are just getting started! We have long runways with both of our technologies with new addressable markets on the horizon and drive to push the boundaries of what our technologies can do. With dedicated focus to each segment, in addition to shared leadership of each vertical, we can balance the different demands of each segment while providing a consist overall vision and direction of the company. Ready for a new challenge in a fast-paced environment? Want to help us disrupt an industry? Come on and apply, we are ready for you! Sign up to receive email updates about Seakeepers current open job opportunities:***************************** Seakeeper is personally committed to building an inclusive and diverse workforce. We are an Equal Employment Opportunity Employer/Affirmative Action Employer and do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, genetic information, or any other protected characteristic under applicable law. All employment is decided on the basis of job requirements, individual qualifications, and business need.
    $132k-194k yearly est. 17d ago
  • Senior Manager, Branded Petroleum Products

    Buckeye Career 4.0company rating

    Digital marketing manager job in Emmaus, PA

    Buckeye is the premier infrastructure and logistics provider for the world's energy needs, both today and tomorrow. Since 1886, we have successfully navigated transitions in the way energy has been distributed to continually meet the needs of an evolving market and industry environment. Our people are a critical element to the success and longevity of our operational history and our future as we seek to thrive through the energy transition. We own and operate a diversified global network of integrated assets providing midstream logistic solutions, primarily consisting of the transportation, storage, processing, and marketing of liquid petroleum products. We are committed to safely and responsibly providing world-class service to meet the continually evolving energy needs of our customers and the communities we serve. As part of this commitment to our customers, we are continually diversifying our platform and service offerings to enable less carbon intensive energy solutions and undertaking decarbonization efforts on our operations. Buckeye Partners is currently seeking a Senior Manager, Branded Petroleum Products with experience in branded petroleum sales in the Oil & Gas Industry to join our team! Role Summary: Responsible for managing the Branded Petroleum Sales Team. Duties include working with third parties to increase sales revenue for branded products as well as continually improving the sales process and customer service levels. Responsibilities & Essential Functions include: Manage Branded Petroleum Sales Team. Includes ensuring the development of new business and maintaining and extending existing contracts, and holding Sales Representatives accountable for managing growth in their assigned territories. Oversee the daily administrative work of the Branded Petroleum Administrative Assistant. Play an active role in Petroleum industry groups and or functions in order to promote Buckeye Energy Services. Remain current on pending petroleum related legislation and product changes to better inform new and existing customers. In all ways, provide value added service to our customers. Conduct brand meetings, which include engaging in discussions related to brand strategy and increasing volume and profits. Making continual improvements to branded-supply contracts. Work with legal counsel to improve supply contracts. Perform customer site visits as necessary with or without the Sales Representative; Work with credit and transportation departments to work through customer related issues. Correspond with supplier representative as necessary. Serve on distributor advisory counsel boards. Develop Sales Representatives to deepen functional bench strength in assigned areas. Includes providing formal and non-formal training as necessary. And other duties as assigned. Position Requirements: 10+ experience in wholesale and or retail fuels marketing/sales required. Experience managing sales function or supervising operations required. Proficiency using MS Office, including Excel and Word required. Ability to travel up to 40% domestically. Certificates & Licenses: None required Other Skills, Attributes and Abilities: This job includes frequent interaction with a wide range of personnel from company officers to hourly employees, which requires excellent communication, leadership and interpersonal skills. Good reasoning and analytical skills are also required. Candidate will be required to travel to visit potential and existing customers. They will be asked to represent the Company at various industry functions and organizations. Candidate will need to be well organized and action plan oriented. Essential Functions: This position requires the ability to safely and successfully perform essential job functions consistent with ADA, FMLA and other federal, state and local standards, including meeting qualitative and or/quantitative productivity standards. This role requires the ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards. This position requires compliance with all personnel policies. Physical & Safety Requirements: The person in this position needs to occasionally move inside the office to access file cabinets, office equipment, etc. This role continuously operates a computer and other office productivity equipment (i.e. a calculator, copy machine and computer printer). About You To be successful in the Buckeye culture, our employees must possess a demonstrated commitment to environmental responsibility and regulatory compliance. Excellent communication, both written and verbal, as well as strong organizational skills are paramount. You must work independently and be able to exercise tact, discretion, and professionalism when dealing with internal and external customers, and when handling sensitive and confidential information. Buckeye wants to create and reward an organizational focus that stimulates the creative and entrepreneurial actions of its employees that result in innovative ways of reducing costs, generating revenues, improving productivity, or improving processes. Our People First Culture From managing over 5,000 miles of pipeline to commercializing clean energy projects, our people collaborate to provide world-class service and meet the changing energy needs of our customers. Our employee-first culture means that we invest in our employees and equip them to be fully contributing members of high performing teams. We are focused on collaboration, inclusion, empowerment, accountability, and professional development. We want the best in you to bring out the best in us. Join us as we work together to build a business that is responsive to the needs of the future while continuing to serve the energy needs of communities today.
    $78k-100k yearly est. 60d+ ago
  • Marketing Communications Manager

    Tosoh Bioscience 3.9company rating

    Digital marketing manager job in Exton, PA

    Job Details Exton - Exton, PA Hybrid Full Time Bachelor's Degree Up to 25% Standard Business Hours ManagementDescription Tosoh Bioscience LLC is a major supplier of chromatography products to the pharmaceutical, biotechnology, and chemical industries. Our product line includes:TSKgel , TOYOPEARL , and Ca++Pure-HA bulk media, TSKgel U/HPLC columns, process development products, dedicated systems for GPC analysis, and the LenS3â„¢ MALS detector. We have optimal solutions for biological research, drug discovery, medicinal chemistry, agriculture, manufacturing, or other industrial applications. Summary We are looking for a digital-savvy strategist with both B2B/ B2C experience, someone who can bring e-commerce growth expertise from consumer industries and adapt it to the complexity of life sciences. As Marketing Communications Manager, you own revenue growth across our online storefronts by planning and executing data-driven campaigns, optimizing PDPs/funnels, and scaling lifecycle automation to lift traffic, conversion, AOV and retention. You will lead the Marketing Communications Team (EU & US) within the Global Marketing Communications and Branding team of Tosoh Bioscience Separations. This is not a generic campaign management role. You will be the driver of customer-centric, creative, analytics-led strategies that strengthen engagement in highly technical B2B markets and accelerate adoption of our new e-commerce platform. Your mission is to translate scientific insights into compelling, digital-first customer journeys - building trust, driving measurable impact, and connecting science with customers worldwide. Reporting Relationships The Marketing Communications Manager reports to the Director of Marketing. This position has two direct reports. Major Duties and Responsibilities Strategic Planning & Campaign Design Develop integrated marketing and e-commerce strategies aligned with global objectives. Design data-driven, omnichannel campaigns that build brand trust and drive measurable growth. Collaborate with BI/CRM and Operations teams to optimize campaigns with analytics and insights. Define a quarterly promo/test calendar (offers, bundles, thresholds) with clear hypotheses and guardrails. Content & Digital Experience Oversee the creation of high-quality content and assets tailored to scientific and technical audiences. Ensure consistency of brand messaging across digital channels, campaigns, and e-commerce listings. Partner with MarTech to implement personalized and automated marketing journeys. Own on-site merchandising and CRO: PDP/category optimization, search & filter tuning, bundling, cross-sell/upsell, trust signals, and zero-result search analysis. Campaign Execution & E-commerce Growth Lead Campaign Orchestration: Briefs, channel mix, budgets, execution and QA-end-to-end ownership of integrated campaigns. Apply e-commerce expertise to increase adoption, conversion, and online sales. Leverage analytics for segmentation, personalization, and funnel optimization. Set clear KPIs (traffic, CVR, AOV, ROAS/LTV) and run an experiment roadmap to improve them. Lifecycle & Automation: blueprint + build key flows (welcome, browse/cart abandonment, cross-sell, win-back) with segmentation, dynamic content, and suppression rules. Translate insight - action: weekly readouts, experiment results, and next-best tests; close the loop with Sales on revenue impact Events & Industry Engagement Plan and manage online & offline events (ex. congresses, webinars). Align offline events with digital and e-commerce campaigns to maximize impact. Leadership & Collaboration Lead and mentor the Marketing Communications Team, strengthening digital and strategic capabilities. Manage the Marketing Communications team by establishing clear goals and expectations, providing ongoing employee coaching and feedback, and supporting employee training and development. Recruit and train new team members as needed. Plan, prioritize, and delegate tasks to team to ensure proper functioning of the department. Work closely with scientists, commercial, and cross-functional teams to translate complex science into compelling narratives. Foster collaboration with Mar Tech, Operations, and BI/CRM teams for scalable delivery. Compliance & Continuous Improvement Ensure all campaigns comply with industry regulations and Quality Management System. Track competitor strategies and B2C-to-B2B innovation trends to keep Tosoh ahead. Other duties as required. Maintain regular and reliable attendance. Uphold and adhere to the Tosoh Bioscience guiding principles. Education Bachelor's degree in Marketing, Communications, Business, or Life Sciences; Master's degree is a plus. Skills and Qualifications 7+ years in digital marketing and campaign strategy, with proven success in e-commerce and omnichannel marketing. Experience from B2C industries (retail, consumer goods, sports, lifestyle) combined with exposure to B2B or regulated markets (biotech, pharma, diagnostics) is highly valued. Demonstrated ability to drive digital growth, adoption, and online sales through integrated e-commerce strategies. Strong ability to simplify complex or technical content into clear, engaging campaigns tailored to specialized audiences. Hands-on expertise in: Campaign orchestration & lifecycle automation in HubSpot/Pardot/Marketo (welcome, browse/cart, cross-sell, win-back). E-commerce platforms & feeds: Shopify/BigCommerce/SFCC/Magento; product feeds/marketplaces. CRM & reporting: Salesforce (preferred), data segmentation and dashboard building. SEO/SEM & PPC; performance marketing and on-site CRO (A/B testing, PDP/category optimization). Analytics & tagging: GA4, Google Tag Manager, UTM governance, experiment readouts. Paid media: Google Ads, LinkedIn Ads (retargeting a plus). Note: Advanced/technical SEO and large-scale initiatives are partnered with the Growth/SEO team; this role is expected to operate at a strong working level and collaborate on deeper items. Excellent analytical skills with experience in using dashboards, KPIs, and customer insights to optimize marketing ROI. Proven leadership and team management experience with the ability to inspire cross-functional teams. Strong interpersonal skills, able to work closely with scientists, product managers, and global teams. Strategic thinker, detail-oriented, and adaptable; curious to learn and succeed in complex life sciences markets. Creative mindset with the ability to design innovative campaigns and customer experiences while staying data-driven. Experience in the bioscience, pharma, or chromatography industry with understanding of scientific audiences. Familiarity with lead nurturing journeys and customer lifecycle marketing. Multilingual proficiency to collaborate effectively across global regions. Curiosity and passion for emerging marketing trends, creativity, and innovation. A collaborative mindset with the ability to connect people and create positive impact. Physical Requirements The physical demands of this job are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is a largely sedentary position; however the Marketing Communications Manager is occasionally required to lift and carry packages up to 25 pounds for trade show coordination. Ability to travel up to 25% of the time, both domestically and internationally, primarily via air & car. Tosoh Bioscience LLC is an Equal Opportunity Employer M/F/Disabled/Veterans
    $54k-75k yearly est. 51d ago
  • Analyst II - Marketing & Digital Strategy (Denver, PA, US, 17517)

    UGI Corp 4.7company rating

    Digital marketing manager job in Denver, PA

    At UGI Utilities, Inc. we believe in providing a superior range of energy products and services to our customers in a safe, affordable manner. As our energy needs evolve, UGI will be there providing safe and reliable service that brings warmth and comfort to our 750,000 customers in 45 counties in Pennsylvania and 1 county in Maryland. We strive to reflect the communities we serve by attracting and retaining top talent, while maintaining a diverse workforce that embraces our culture of safety, service, and integrity. As an employee of UGI Utilities, you can expect a competitive total compensation plan and comprehensive benefits. Employees work in a collaborative environment, have upward mobility opportunities, and the ability to enjoy a true work life balance. To learn more about UGI's workplace culture, sustainability efforts, and commitment to inclusivity, we invite you to visit our UGI Corporate sustainability page. Apply to UGI Utilities today to share in our mission and support countless neighbors, friends, and families in providing best-in-class products and services! Position Summary: This position owns the content development and maintenance of all external facing assets on *********** to enable growth marketing, provide essential customer information and ensure regulatory compliance. The position develops and maintains marketing automation within Salesforce Marketing Cloud, serving as a consultant to Sales, Outreach, Energy Efficiency/Conservation, and Customer Service colleagues, advising these teams on the optimal ways to reach their respective goals via digital tactics. They will recommend and implement best fit marketing strategy to increase customer enrollment in low-income customer assistance programs, prepare and execute monthly energy efficiency promotional content for social media and email marketing to meet energy efficiency rebate program goals, and deploy all ad hoc customer success campaigns in response to the department's needs. Responsible for compiling reports and analytics regarding effectiveness of efforts. This position will provide administrative and analytical support of key programs and metrics to achieve Sales/Marketing goals and Regulatory obligations. Principal Accountabilities: * WordPress Data Administration: Develop and maintain content associated with ***********, supporting all departments across the organization. Ensure the prevailing version of Web Content Accessibility Guidelines are followed. Collaborate with third-party vendors to resolve any site defects and make improvements. * Marketing Cloud Administration: Manage marketing automation, email marketing and SMS/text campaigns in support of Growth Marketing, Sales/New Customer Acquisition, Customer Success, Energy Efficiency/Conservation and Outreach/Assistance Programs departments including independent content creation, copywriting, database management and measurement of campaigns. * Marketing Program Coordination: Provide support for development of marketing plans. Assist with development and implementation of targeted marketing campaigns, including coordinating creative development, coordinate production with third party production vendors, communication with sales teams, campaign tracking and reporting. Create and manage data and lists for marketing programs. Create reports, graphs, tracking and analysis of other marketing programs as well as data on customers, savings calculator input factors, and other key metrics. * Website Enhancement Coordination: Actively participate in the coordination, validation and testing for any assigned digital strategy initiatives to ensure accuracy of funcitionality and optimization of experience, as needed. Initiatives may include Live Chat, Outage Map, Online Account Center, etc. * Reporting and Analysis: Measure and analyze online activity each month or for specific campaigns, including website visits, online forms, traffic sources, etc. Review and refine existing software and tools and processes for improvement. Process and pull reports for all digital campaign expenses. Knowledge, Skills and Abilities: * Experience administering WordPress website content * Experience with Adobe and HTML * Experience with marketing automation and CRM tools * Proficient in Microsoft Office suite * Knowledge of Search Engine Optimization and Search Engine Marketing * Familiarity with Organic and Paid Social Media tactics * Knowledge of SAP Functions * Knowledge of Customer Service policies, programs and procedures Qualifications: * Education: Bachelor's degree or relevant business experience. Concentration in Marketing preferred. * Length of Experience: At least five years direct experience. UGI Utilities, Inc is an Equal Opportunity Employer. The Company does not discriminate on the basis of race, color, sex, national origin, disability, age, gender identity, sexual orientation, veteran status, or any other legally protected class in its practices. Successful applicants shall be required to pass a pre-employment drug screen as a condition of employment, and if hired, shall be subject to substance abuse testing in accordance with UGI policies. As a federal contractor that engages in safety-sensitive work, UGI cannot permit employees in certain positions to use medical marijuana, even if prescribed by an authorized physician. Similarly, applicants for such positions who are actively using medical marijuana may be denied hire on that basis.
    $78k-97k yearly est. 11d ago
  • Marketing Manager

    Dibiase Heating and Cooling Company

    Digital marketing manager job in Coatesville, PA

    Are you a creative, driven, and self-motivated individual? Do you have a Passion for understanding consumer behavior and creating effective marketing campaigns? We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand awareness. Manage all company marketing and branding to convey proper messaging to consumers and achieve company goals. Manage marketing calendar and planning and budgets to maximize profitability. Track performance of all marketing campaigns. Develop content using pictures and video to use in marketing materials. Design ads and provide training for team on how to best utilize marketing programs. Qualifications College degree with marketing as major 5 years' experience or more in marketing role in relation to conventional and digital marketing. Understand how to communicate with customer, vendors, and other employees. Understand psychology of branding and marketing strategies. Graphic design background and able to employ use of graphic design software. Understanding of social media platforms and how to utilize for marketing and develop strategies for maximum effectiveness. Understanding of the use of tools for maximum performance such as digital cameras and software programs. Have advanced customer service skills and training Responsibilities Design, facilitate, and maintain marketing calendar and plan to achieve sales objectives. Work with management to determine course objectives, outline marketing budgets, and develop marketing strategy. Manage and respond to online reviews of company in all digital platforms. Document marketing and branding materials and follow company guidelines when using marketing materials. Work with vendors to receive quotes to assist in marketing strategy. Coordinate campaigns and designs with vendors. Operate company vehicle and equipment as needed. Promote the company in a positive manner to attain business and create leads. Create branded company materials to use in the field, direct mail, internet marketing, social media, and other sources. Assist in the creation of video marketing for use in TV, digital media and YouTube. Build and support relationships with networking groups and chambers of commerce. Communicate and educate customers in events on what the company does. Develop and implement digital referral program with tracking using social media platforms. Create sales tools to increase conversions and assist in sales process. Communicate and train other employees and technicians on ways to better communicate company brand. Create photos and videos of team members, customers, and others and modify photos to be used in marketing materials. Coordinate events for marketing and recruiting at jobs fairs, home shows, etc. Manage social media presence on Facebook, Google, YouTube and Twitter and other effective platforms. Manage all content posted on sites throughout internet. Manage tracking mechanisms for advertisements to determine ROI for campaigns and communicate with management. Create and modify images used in outdoor advertising such as billboards. Review and modify the website content as needed with assistance of internet marketing vendor. Create picture and video content used in process and procedure manuals. Manage information posted on vendor websites and all websites where our information is posted such as Angie's List. Manage emails and newsletters for customers and employees and maintain brand in email marketing programs. Create and edit video to use for company policy and procedure manuals. Listen to customer calls to ensure calls are tracked properly in accordance with campaigns. Other duties as assigned. If you are looking for the next step in your career, come and be part of our DiBiase Family Growth!! Apply Today!!
    $75k-112k yearly est. 60d+ ago
  • Marketing Manager

    Herbein HR Consulting

    Digital marketing manager job in Lyons, PA

    Available: September 2025 A multi-billion dollar manufacturer is looking to hire a Marketing Manager into a newly created role, open due to company growth. This employer is known for their excellent company culture, employee longevity and opportunity for career advancement, and consistent growth. The Marketing Manager will be responsible for developing, executing, and overseeing key marketing strategies for a thriving division. Areas of focus will include research related to competitive and emerging markets, will support key initiatives, manage marketing for product launches, create new marketing tools to support subsidiaries, and outreach to existing customers and new clients. The Marketing Manager will also oversee the execution of digital marketing efforts and digital marketing key metrics and analytics. The Manager will mentor and support the Marketing Specialist. Responsibilities: Collaborate and support a long-term comprehensive marketing plan - for social, blogs, e-blasts, websites, whitepapers, and editorials. Analyze current marketing to maximize key metrics and develop future enhancements. Support consistent brand image, presentation, and messaging across all marketing platforms. Conduct research and analyze data to develop marketing strategies. Develop/Execute innovative marketing campaigns for current and new product introductions. Work closely with internal departments and subsidiaries. Write creative copy for campaigns. Develop presentations for both internal and external stakeholders. Manage Marketing Specialist, and any future team members, assign tasks, and provide guidance. Experience & Qualifications: Required: 5 - 10 years of work experience in supervisory, management, or professional level role with emphasis on advertising/marketing Experience with digital marketing campaigns Proven record of collaborating/supporting successful marketing campaigns Excellent written communication skills Proven experience with social media marketing (paid and organic) Preferred: Experience managing and mentoring team members. Excellent communication skills, including the ability to effectively articulate complex ideas and influence others. Demonstrated ability to work collaboratively with cross-functional teams Education/Qualifications: Undergraduate Business Administration/Marketing, required Skills & Competencies: Analytical mindset with the ability to analyze problems and strategize solutions Excellent attention to detail and accuracy Exceptional people skills; a team player with ability to work collaboratively and effectively across functional areas and all levels of the organization Demonstrated ability to develop and execute strategic marketing plans Ability to inspire, energize, develop, and build rapport at all levels within an organization Ability to work effectively in a fast-paced and, at times, stressful environment with high-pressure situations that require clear and sound decisions/actions A high standard in work quality and ability to follow through is necessary Excellent written and verbal communication skills with an effective presentation style for all levels of stakeholder Strong critical thinking and critical thinking skills with the ability to assess business issues Strong supervisory and leadership skills; builds positive working relationships with staff; can effectively lead, coach/mentor junior staff members Proven ability to work in an ambiguous environment and collaborate across multiple areas to achieve a common business objective Ability to multitask, prioritize, and delegate (when appropriate) to manage time efficiently and to meet deadlines Professional appearance & conduct Adept at supporting the Culture and Heritage of our company Working knowledge of Microsoft Office software Compensation & Benefits: Competitive compensation + annual bonus Group health insurance that includes high quality medical, dental, vision and prescription coverage with a low employee premium Retirement Savings Plan with company match and a 3% employer contribution Paid company holidays, paid personal holidays, and paid vacation days annually Employee assistance program Fitness Discounts Promotional opportunities
    $75k-113k yearly est. 60d+ ago
  • Digital Marketing Specialist - Elevate Local Philly Area Brands

    Nexvel

    Digital marketing manager job in Parkesburg, PA

    Job Description At Nexvel, we help businesses stand out, scale up, and succeed through Next Level digital marketing. From cutting SEO and paid advertising to website development and video content creation, we specialize in delivering measurable growth for local brands. We're looking for a data-driven, strategic, and creative Digital Marketing Specialist to join our team. This part-time role offers flexibility, ongoing training, and the opportunity to grow into a full-time position. If you're passionate about SEO, paid advertising, analytics, and all things digital marketing, this is your chance to make a real impact. What You'll DoDigital Marketing Campaigns Plan, execute, and optimize digital marketing campaigns across multiple channels. Manage and fine-tune social media advertising campaigns on platforms like Meta, LinkedIn, and TikTok. Support and oversee Google Ads campaigns to maximize ROI (experience is a plus). Collaborate with internal teams to align marketing strategies with client goals and objectives. SEO Strategy & Implementation Conduct keyword research and competitor analysis to drive content strategies. Optimize website content, service pages, landing pages, and blogs for search engines. Work closely with the SEO team to implement on-page and off-page SEO best practices for improved rankings. Data Analysis & Performance Reporting Use tools like Google Analytics, SEMrush, and Meta Business Suite to track, analyze, and report on campaign performance. Provide data-driven insights and recommendations to enhance digital marketing effectiveness. Prepare clear performance reports for internal team review and client reporting. Email Marketing & Audience Engagement Plan, create, and execute email marketing campaigns that drive engagement and conversions. Analyze email marketing metrics and refine strategies for improved performance. Ensure campaigns align with customer journey, brand messaging, and digital strategy. How We Measure Success (KPIs) Increase in organic search traffic through effective SEO strategies. Improvement in keyword rankings for targeted client campaigns. Strong ROI from paid advertising campaigns across platforms. Higher engagement and conversions from email marketing campaigns. Optimized digital marketing efforts that drive measurable client growth. Requirements Who You Are A data-driven marketer who thrives on analyzing numbers and refining strategies. A strategic thinker who understands how SEO, paid ads, and email marketing work together to drive success. A self-starter with strong organizational skills and attention to detail. A collaborative team player who enjoys working across teams to execute high-impact campaigns. A lifelong learner who stays on top of digital marketing trends and emerging technologies. What You Bring to the Table 1-3 years of experience in digital marketing, with a focus on SEO, paid ads, and email marketing. Proficiency in Google Analytics, SEMrush, Meta Business Suite, and Google Ads. Strong understanding of SEO principles, keyword strategy, and digital marketing best practices. Experience managing social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn. Exceptional analytical skills with the ability to interpret data and provide actionable recommendations. Highly organized, detail-oriented, and results-driven. Digital marketing certifications (Google Analytics, Google Ads, etc.) are a plus, but training will be provided. Benefits Why Join Nexvel Solutions? At Nexvel, we believe in pushing boundaries, fostering creativity, and driving real business results through digital marketing. Here's what makes us stand out: Flexible Schedule - Work when you're most productive while staying connected with the team. Career Growth - Opportunity to evolve into a full-time position as we scale. Professional Development - Continuous learning opportunities through mentorship, online courses, and digital marketing certifications. Fun & Collaborative Environment - Work alongside a supportive, creative, and talented team on diverse, high-impact projects all while having fun and building great relationhsips. Compensation & Benefits Hourly Rate: $20-$30 per hour (based on experience). Location: In-office role in Elkins Park, PA. Growth Potential: Clear pathway to a full-time role for high performers. Training & Development: Ongoing support, mentorship, and digital marketing certifications. Ready to Grow Your Digital Marketing Career? Apply Now! If you're passionate about SEO, paid ads, and driving measurable marketing success, this is your opportunity to make an impact. Join Nexvel Solutions and help take local brands to the next level.
    $20-30 hourly 20d ago
  • Senior Care Marketing Manager

    Columbia Cottage

    Digital marketing manager job in Collegeville, PA

    Job Description Join Our Team as a Marketing Manager at Columbia Cottage supporting our Assisted Living community in Collegeville, PA! Are you passionate about making a difference in the lives of seniors and their families? Do you excel in building relationships and providing exceptional customer service? If so, we have the perfect opportunity for you! Columbia Cottage Assisted Living is seeking a dynamic and driven Marketing Manager to join our team and play a crucial role in enriching the lives of our residents. This position would support our community in Collegeville. Columbia Cottage is not just a facility; it's a community that values and cherishes the well-being of our residents. Our mission is to provide a safe, comfortable, and engaging environment where seniors can thrive and families can find peace of mind. We believe in delivering personalized care and support while fostering a sense of independence and belonging. Title: Senior Care Marketing Manager Responsibilities: As our Marketing Manager, you will be at the forefront of introducing families to the warmth and care that Columbia Cottage offers. Your responsibilities will include: Building relationships: Connect with families seeking assisted living options, understand their needs, and provide compassionate guidance throughout the decision-making process. Conducting tours: Showcase our beautiful facility, highlighting the amenities and services that make Columbia Cottage a desirable choice. Assisting families: Offer support and information about the move-in process, helping them navigate any concerns or questions they may have. Networking: Collaborate with local community partners and organizations to increase awareness of our services and develop potential referral sources. Achieving targets: Drive occupancy by successfully converting leads into new residents. You'll receive a competitive base salary along with a bonus incentive for each new resident that moves in. Qualifications: Proven experience in long-term care sales, preferably in an assisted living environment. Strong understanding of Montgomery County, PA and the surrounding market Outstanding communication and interpersonal skills. Empathetic approach when working with seniors and their families. Ability to work independently while also contributing effectively to a team. Strong organizational skills and attention to detail. Proficiency in using technology and various communication platforms. What We Offer: Competitive base salary starting at $60,000 before incentives Bonus incentives: A rewarding bonus structure for each new resident you help move in and potential for an occupancy bonus. Meaningful work: A chance to make a positive impact on the lives of seniors and their families. Supportive team: Join a group of dedicated professionals who value collaboration and growth. Training and development: Opportunities for continuous learning and skill enhancement. If you are excited about the prospect of being a part of an organization that values compassion, respect, and quality of life, we encourage you to apply. Help us shape the next chapter in the lives of our residents by becoming a vital member of the Columbia Cottage team. To apply, please submit your resume and a cover letter detailing your relevant experience and explaining why you are the ideal candidate for this role. Columbia Cottage Assisted Living is an equal opportunity employer. Visit our website at ******************************** to learn more about us. Job Posted by ApplicantPro
    $60k yearly 10d ago
  • Digital Product Manager

    Insight Global

    Digital marketing manager job in Reading, PA

    Required Skills & Experience A minimum 3+ years of Product Management/Ownership experience in mobile applications Experience running a product team and creating the product road map Experience communicating and presenting to leadership and stakeholders Product Development experience Hands on working experience in Jira or Rally IT experience working on Agile development projects Great communication and able to learn things quickly ****Willing to go onsite 4x a week in Reading, PA****** Job Description Client in Reading, PA seeking an experienced Product Manager with a digital software background in mobile applications to join their growing team for a contract to hire opportunity. They are looking for an experienced product manager to oversee an established mobile app. Exceptional communication skills are needed as the PM is involved in all areas and work with different teams to make sure everything is aligned correctly. This position is onsite 4x a week in Reading, PA .
    $77k-108k yearly est. 2d ago
  • Distribution Team Member

    Abarta Coca-Cola Beverages 3.1company rating

    Digital marketing manager job in New Holland, PA

    Company: ABARTA Coca-Cola Beverages Other Potential Locations: Lancaster, PA We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic brands. About ABARTA **We're always excited to meet top talent like you. This job posting is designed for you to express interest in a specific type of role, so we can reach out should an opportunity match your unique skillset.** ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality and when you thrive, we thrive. ABARTA offers the perks of a large corporation with the personalized touch of a smaller company. We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization. We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality! Summary Watch a video of the job: Remember, whenever you see one of our shiny red trucks rolling down the road there is a team of professional warehouse associates whose mission is to fulfill customer orders and prepare them for delivery. Our Order Builders work in a fast-paced warehouse environment making sure our customers stores are fully stocked with Coca-Cola products, refreshing the World, and providing moments of optimism and happiness. Responsibilities Responsible for pulling orders based on pick ticket to accurately build orders for loading onto delivery trucks. Build orders according to assigned load tickets using industrial power equipment. Manually lift and move product to restock and repack ensuring date code accuracy and proper rotation. Adhere to good manufacturing practices and safety standards. Responsible for meeting productivity requirements. Stage completed pallets in designated areas. Follow established company Safety, Health, Environment, and Quality procedures and policies. Actively participate in Hazard Mitigation. Complete assigned Health & Safety trainings. Qualifications High School diploma or GED required. Minimum 6 months of general work experience. Experience working with manual or powered pallet jacks preferred. Prior warehouse experience preferred. Must be able to repetitively lift up to 50lbs. Daily Activities Repetitively lift, carry, and position product (weighing up to 50 lbs.) above shoulder height without assistance. Consistent kneeling, squatting, and reaching above the head. Ability to push and pull manual and powered equipment (i.e., pallet jack, hand-truck, etc.) containing product loads for a minimum of 100 yards without assistance. Ability to repetitively grasp and manipulate objects of varying size and weight requiring fine motor skills and hand-eye coordination. Ability to read information in small, medium, and large print. Ability to stand and walk for long periods. Additional InformationABARTA Coca-Cola Beverages, LLC applicants must submit to a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages, LLC is contingent on a pre-employment background check which may include drug screening, driving records (including minor moving violations) and will be evaluated according to ABARTA Coca-Cola Beverages, LLC guidelines to determine eligibility for this position. ABARTA Coca-Cola Beverages, LLC is an Equal Opportunity Employer Minorites/Women/Veterans/Disable/Sexual Orientation/Gender Identity. For more job postings and additional information about our company and culture, please visit our careers site at warehouse forklift pallet jack shipping receiving manufacturing lift order build pick pack selector
    $26k-32k yearly est. 6d ago
  • Manager - Digital Product

    Penske 4.2company rating

    Digital marketing manager job in Reading, PA

    We are seeking an expert Project Manager to assist in developing, coordinating, and tracking work across a variety of areas that are critical to the Penske digital experience. This includes connected vehicle and customer data projects and tools that stretch across various functions of the business. You will work to ensure project momentum is thoughtful and optimized, processes are in place, communication is clear, events are planned, and materials are prepared. Communication skills are paramount. Expect to work with cross-functional teams at various levels within the organization. Relationship management with all levels of Penske management, partners, suppliers, subject matter experts, etc., will also be an important part of this role. You will manage multiple projects and project activities to ensure that the goals and objectives are accomplished with quality results that meet or exceed expectations. You will work out of our Corporate headquarters in a beautiful rural setting, seven miles south of Reading, PA. Work location: 2675 Morgantown Rd Reading, Pennsylvania Major Responsibilities: -Lead and manage strategic data and digital experience initiatives and projects. -Collaborate with cross-functional teams to define project scope, deliverables, timeline, and budgets and guide a variety of simultaneous projects through to completion. -Facilitate projects with external vendors and agencies and ensure deliverables are on time and within budget. -Create and maintain information and documents respective to specific projects managed under this role -Lead effective cross functional meetings related to the project -Present project topic and updates to various audiences as needed for the project -Other projects as assigned Qualifications: -5+ years marketing/digital experience or equivalent combination of marketing and IT experience -Bachelor's degree required, Master's degree preferred -Requires excellent written and verbal communications -Ability to effectively work on multiple projects under tight deadlines, maintaining productivity and cost effectiveness through project completion -Ability to work collaboratively in a cross-functional teams including customers, subject matter experts, IT and vendors -Strong project management skills required -Strong organizational skills and keen attention to detail -Strong computer skills - Microsoft PowerPoint, Word, and Excel; Adobe Acrobat -Experience with web marketing tactics and strategies. -Regular, predictable, full attendance is an essential function of the job -Willingness to work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required. Physical Requirements: -The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. -The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines. -While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg. -Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus. Penske is an Equal Opportunity Employer
    $80k-115k yearly est. Auto-Apply 30d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Reading, PA?

The average digital marketing manager in Reading, PA earns between $71,000 and $143,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Reading, PA

$101,000

What are the biggest employers of Digital Marketing Managers in Reading, PA?

The biggest employers of Digital Marketing Managers in Reading, PA are:
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