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Digital marketing manager jobs in Sterling Heights, MI

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  • Marketing Project Manager

    W3R Consulting 4.1company rating

    Digital marketing manager job in Detroit, MI

    Job: Marketing Project Manager Duration: 12 Months Contract Top 3 Required Skills/Experience - Experience in business-to-business and consumer multi-channel marketing strategy Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred. Experience in project management and development and execution of marketing plans is required. Engagement Description - Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for Blue Cross Blue Shield of Michigan and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives. Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers. Manage omni-channel marketing projects to target specific audience segments. Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas. Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives. Lead and manage day-to-day internal client relations and consulting. Participate in and deliver presentations to various initiative workgroups and business partners forums. Required Skills/Experience - The rest of the required skills/experience. Include: Experience in Multi-channel marketing Familiarity with CRM Lifecycle Ability to work effectively in a team environment. Strong organizational, planning, analytical, presentation and communication skills. Ability to identify customer insights that drive behavior change. Ability to lead and coordinate work groups. Ability to present solutions and ideas for unique challenges. Other related skills and/or abilities may be required to perform this job. Preferred Skills/Experience - Optional but preferred skills/experience. Include: Master's Degree in related field preferred. Healthcare experience preferred. CRM salesforce certification and/or training Education/Certifications - Include: Bachelor's Degree in related field required. Minimum of five (5) years experience in related field.
    $76k-107k yearly est. 3d ago
  • Digital Communications Manager

    Sika 4.8company rating

    Digital marketing manager job in Madison Heights, MI

    With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries. Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024. Job Description The Digital Communications Manager leads the development, execution, and optimization of Sika's digital marketing and social media initiatives across the U.S. This role drives digital and social media strategy and performance analytics, maintains brand consistency across all digital channels and content, and supports both internal and external communications efforts. Serving as a creative and strategic partner to cross-functional teams, the position provides expertise in digital marketing, content creation, design, and channel management to elevate Sika's visibility and engagement. . Specific Responsibilities: Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation. Manage key aspects of the Sika USA website, including content updates, and technical support for internal teams. Support Target Market teams with back-end website functions to ensure a cohesive and unified content strategy. Create and execute digital content for Sika's communication platforms. Lead SEO initiatives to maximize website visibility, ranking, and overall performance. Coordinate with newly acquired companies to ensure seamless and successful website transitions and integrations. Oversee Sika's U.S. social media presence using platforms such as Sprout Social or Sprinklr, including approving, scheduling, and optimizing posts in adherence with corporate guidelines. Develop a unified corporate social media content strategy that positions Sika as an industry leader and ensures consistent brand messaging. Review all social content for quality, accuracy, brand alignment, and functionality, Create and publish corporate and brand content across digital channels as needed. Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses to comments, questions, and feedback. Lead monthly analytics reporting, including social media listening, profile and post performance, tag performance, and competitive benchmarking; share insights with marketing teams and leadership. Establish and refine social media strategies, templates, and best practices to ensure consistent execution and ongoing growth. Support paid media initiatives and contribute to the development and management of Employee Advocacy programs. Assist teams with digital asset management (DAM) by supporting media and file uploads and ensuring proper organization. Provide support for digital platforms, including Unbounce (landing pages), Wistia (video hosting), and Pardot (email marketing). Collaborate on external communications, including the development and distribution of press releases, newsletters, and internal stories. Support email marketing campaigns and announcements through Pardot, ensuring accuracy and brand consistency. Ensure all communications reflect a consistent voice, tone, and messaging that align with Sika's brand standards. Participate in and support broader corporate marketing and communications initiatives and events as needed. Work with third party agencies on campaigns, creatives and videos as needed. Qualifications Bachelor's degree in Marketing, Communications, Digital Media, or related field. 5+ years of experience in digital marketing, social media management, or brand communications. Proficiency in digital tools including Sprout Social or Sprinklr, Pardot, Adobe Creative Suite, Digital Asset Management systems, Adobe Experience Manager, and CMS platforms. Strong copywriting, content creation, and analytical skills. Comfortable managing multiple digital tools and platforms. Ability to manage multiple projects and collaborate across diverse teams. Excellent attention to detail, organization, and brand alignment. Additional Information Perks & Benefits 401k with Generous Company Match Bonuses Medical, Dental, and Vision Benefits Paid Parental Leave Life Insurance Disability Insurance Paid time off, paid holidays Floating holidays + Paid Volunteer Time Wellness/Fitness Reimbursements Education Assistance Professional Development Opportunities Employee Referral Program & More! Sika fosters a culture of entrepreneurship, empowering each individual to make decisions, learn from experiences, and shape their own career path. The safety and well-being of employees are top priorities at Sika, with a strong commitment to open communication and maintaining a safe workplace. In addition, Sika actively contributes to the community and promotes sustainability by giving back, minimizing environmental impact, and embracing social responsibility. Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.
    $46k-70k yearly est. 19h ago
  • Social Media Manager

    Ar Virgin Hair

    Digital marketing manager job in Wayne, MI

    The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms. About the Role Amora Renae Collection is a luxury beauty and hair extension brand dedicated to empowering women through confidence, creativity, and community. We're seeking a talented Social Media Manager to lead our digital storytelling across social media platforms; shaping our brand voice, building engagement, and supporting influencer and campaign initiatives. Responsibilities Develop and publish engaging social media content that aligns with the brand's aesthetic and values. Manage daily posting, community engagement, and trend-based content creation. Collaborate with the Marketing Director on brand campaigns, influencer partnerships, and activations. Monitor analytics, identify growth opportunities, and contribute creative ideas to strengthen brand awareness. Support event coverage and storytelling through video and photo content. Qualifications 2+ years of social media management or digital marketing experience (beauty or lifestyle industry preferred). Strong understanding of Instagram and TikTok trends and audience engagement. Creative eye for content, with solid editing and communication skills. Organized, proactive, and able to manage multiple campaigns at once. Why Join Us At Amora Renae, you'll be part of a growing brand rooted in authenticity, beauty, and empowerment. We're building more than a presence; we're creating a movement that celebrates real women and real stories.
    $51k-76k yearly est. 3d ago
  • Product Manager

    Epoch Lacrosse

    Digital marketing manager job in Detroit, MI

    The Product Manager is responsible for owning the full product life cycle of Epoch Sports' hard-goods equipment (e.g., lacrosse, hockey, and baseball/softball lines) from concept through end-of-life. Operating out of our Detroit headquarters and collaborating daily with Engineering, Design, Manufacturing, Marketing, Sales, and Finance, the Product Manager will translate athlete insights and market analytics into profitable, best-in-class products that reinforce Epoch's reputation for performance and innovation. Key Responsibilities Strategy & Road-Mapping Build and maintain a 3-year product roadmap aligned with corporate strategy, category trends, and revenue/profit targets. Conduct market segmentation, competitor benchmarking, pricing analysis, and consumer research to identify white-space opportunities New Product Development (NPD) Author product briefs with clear value propositions, feature sets, volumes, cost targets, and launch timing; secure cross-functional approval through stage-gate process. Serve as the Program Manager for assigned NPD projects-driving timeline adherence, risk mitigation, and milestone communication. Champion voice-of-customer (VOC) testing with athletes, coaches, and dealers; translate feedback into actionable design requirements. Lifecycle Management Monitor sell-through, margin, and inventory health post-launch; drive cost-reduction, line extensions, or end-of-life decisions. Collaborate with Operations and Finance to manage SKU rationalization and maintain optimal inventory turns. Commercial Readiness Partner with Marketing to build go-to-market (GTM) assets-positioning statements, feature/benefit narratives, packaging, POP, and digital content. Train Sales Reps, Customer Service, and Retail Partners on product knowledge, differentiation, and competitive advantages. Source additional manufacturing equipment to bring products to market. Financial Ownership Own P&L for assigned categories-set pricing, forecast volumes, track COGS, and optimize gross margin. Prepare business cases and ROI analyses for capital expenditures or tooling investments. Continuous Improvement & Innovation Stay abreast of emerging materials, technologies, and consumer trends; recommend patent or IP opportunities. Facilitate cross-functional retrospectives to capture lessons learned and refine the Product Development Process (PDP). Qualifications Bachelor's degree in Business, Engineering, Industrial Design, Sports Management, or a related field. 3-5 years of product management experience in consumer goods; sporting-goods or performance equipment strongly preferred. Demonstrated success launching products from concept through commercialization with measurable revenue impact. Proficiency in data analytics tools (Excel, Power BI, Tableau, or similar) and familiarity with PLM/ERP systems. Strong project-management skills-ability to lead cross-functional teams, manage overlapping priorities, and hit aggressive timelines. Excellent written and verbal communication skills; comfortable presenting to executives, retailers, and end-users. Passion for sports and understanding of athlete performance needs; lacrosse, hockey, or baseball background a plus. Preferred Qualifications MBA or Master's in Product Design/Engineering. Experience with Lean Product Development or Agile methodologies. Knowledge of materials science (composites, polymers), protective equipment standards, or sports governing-body certification processes (NOCSAE, ASTM, CSA). Work Environment and Physical Demands Office, R&D lab, and production floor settings; may require occasional use of PPE Ability to lift up to 25 lbs. for product samples/field testing Willingness to attend weekend tournaments, clinics, and trade shows several times per year.
    $76k-106k yearly est. 3d ago
  • Product Manager

    Zomedica

    Digital marketing manager job in Ann Arbor, MI

    Ideally located on-site in Ann Arbor, MI Are You Ready to Help Shape the Voice and Vision of Zomedica? At Zomedica, marketing is more than campaigns - it's about storytelling, strategy, and product leadership. We're looking for a product manager with a creative marketer's mindset to help drive awareness, adoption, and engagement for our growing portfolio of animal health solutions. In this role, you'll be both storyteller and strategist - shaping how products are positioned, launched, and supported in the market while also crafting campaigns that connect with veterinary professionals. If you thrive at the intersection of creativity and business strategy, this is your opportunity to make a lasting mark. What's in It for You? Product Leadership - Play a hands-on role in product launches, market positioning, and lifecycle management. Strategic Storytelling - Create compelling campaigns that resonate with veterinary professionals and build brand awareness. Career-Defining Growth - Expand your expertise in both marketing and product management within a fast-growing, innovative company. Cross-Functional Impact - Collaborate with sales, R&D, and leadership to align go-to-market strategies and drive adoption. Are You Ready? We believe in bold ideas, fresh perspectives, and building products that make a real difference in animal health. If you're ready to combine your marketing expertise with product leadership and play a critical role in shaping Zomedica's future, we'd love to hear from you. In this role, you will contribute to the long-term vision, strategy, and roadmap for assigned product portfolios, working closely with the sales organization to increase product demand and drive sales. This role is responsible for both upstream and downstream product management to drive product positioning, deliver marketing campaigns, and provide sales process support. Responsibilities will include: Develop and execute go-to market strategies and tactical plans for assigned product portfolios. Define the product roadmap, including creating and maintaining marketing materials and developing communication strategies. Serve as the product lead in new product development and product support teams. Recommend scope of present and future product lines. Gain competitive intelligence to understand the market and customer needs to grow the business. Provide competitive market and product information and voice-of-customer inputs to product development and marketing teams. Recommend product pricing by utilizing market research, production and sales costs, and anticipating volume. Collaborate with the sales team to drive sales through regular customer visits, both virtually and on-site, and in the field making sales calls with account managers. Translate market trends into a compelling product direction and vision. Translate product features into tangible benefits that meet customer needs. Serve as customer and user champion to ensure that product interface, features, and experience reflect voice-of-customer input, market needs, and corporate delivery objectives. Job requirements and skills: Bachelor's Degree in a related discipline. 5+ years of related experience in product management / animal health / medical device marketing, with experience in capital marketing, and demonstrated success in launching new products. Excellent written and verbal communication skills, with strong influencing skills to gain commitment and support for decisions. Proven ability to work effectively cross-functionally and with all levels with an organization. Must be organized, with proven ability to manage multiple priorities and meet deadlines. Solid analytical and critical thinking skills; attention to detail balanced with the ability to see the big picture. Experience with digital marketing platforms and CRM tools a plus. Ability to travel up to 40%. Zomedica offers excellent compensation and incentives , a competitive benefits package with medical insurance, employer-paid dental / vision / disability / life insurance, a 401k plan with a Company match, generous PTO and paid holidays, a collaborative work environment, and great growth potential. As part of the Zomedica team, you will have the unique opportunity to share in the Company's success. Join our growing team of talent dedicated to advancing care for the pets we love! Zomedica is an equal opportunity employer.
    $75k-106k yearly est. 19h ago
  • Marketing Manager - Talent Brand

    Rocket Companies Inc. 4.1company rating

    Digital marketing manager job in Detroit, MI

    As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success. About the role * Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives * Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences * Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance * Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans * Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints * Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities * Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence About you Minimum Qualifications * 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth * Bachelor's degree in marketing or a related field, or equivalent competency * Knowledge of project management principles * Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution Preferred Qualifications * Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth * Advanced knowledge in analyzing and interpreting marketing related data * Experience with AI tools to deliver marketing excellence * Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools. What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************.
    $86k-130k yearly est. Easy Apply 22d ago
  • Global Head of Digital Factory Solutions Go-to-Market

    Servicenow, Inc. 4.7company rating

    Digital marketing manager job in Detroit, MI

    It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500 . Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. **Global Head of Digital Factory Solutions Go-to-Market** The Global Head of Digital Factory Solutions Go-to-Market is a strategic role that partners with ServiceNow's customer-centric industry transformation sales teams, as well as other key functions across the company (e.g., marketing, product, customer success, implementation partners), to accelerate the growth of verticalized industry solutions focused on factory and industrial operations. This individual will closely align with our OT sales and product teams to seed and develop strategic opportunities that drive growth within our manufacturing customer base. They will serve as the thought leader and subject matter expert for "ServiceNow in the Factory," supporting account teams, marketing, partners, and product groups to design, develop, market, and sell ServiceNow's Digital Factory solutions. These solutions aim to deliver real value by improving productivity and quality for our manufacturing customers. **The Ideal Candidate Brings a Powerful Combination of:** + **Manufacturing industry experience** , acquired from working within a manufacturer (preferably supporting manufacturing, supply chain, or quality operations) + **Working knowledge of how technology, particularly AI** , can and should be leveraged to drive transformational change within a factory environment + **Customer-facing experience** in selling and delivering consulting services + **Go-to-Market experience** in an enterprise software company This role will also align closely with our core and solution sales account teams in the Manufacturing vertical to develop strategic opportunities based on ServiceNow's Manufacturing Digital Factory industry solution. The successful candidate will build trusted relationships with customer and partner executives, collaborate with sales leaders, and contribute significantly to revenue growth in our manufacturing accounts globally. **Key Areas of Responsibility:** 1. **Customer-Focused Pipeline Development:** Act as the industry expert for the Digital Factory solution by engaging with executives and senior leaders at industry events, executive business reviews, and similar forums. These activities should directly lead to new pipeline creation. 2. **Sales-Oriented Pipeline Progression:** Partner with account executives and teams to progress opportunities by integrating industry expertise into account strategies, engaging key decision-makers, and accelerating deal cycles by emphasizing business value and competitive differentiators. 3. **Partner Development & Execution:** Build and maintain relationships with Digital Factory-focused practices within strategic partners to drive awareness, enablement, solution positioning, and customer development-accelerating customer-centric pipeline priorities. 4. **Solution Design & Enablement:** Identify new factory-based use cases for ServiceNow solutions. Collaborate with marketing to design and package solutions that create tangible value for manufacturing customers, enabling transformation across all aspects of the Digital Factory. 5. **Business Analysis & Reporting:** Analyze the Digital Factory business to identify trends, needs, opportunities, and KPI movement. Use insights to inform customer engagement strategies and drive high-impact behaviors and results. 6. **Solution Demos & Innovation Showcases:** Work with marketing and partners to increase awareness of the Digital Factory solution by showcasing it at Partner Innovation Centers, industry trade shows, and ServiceNow customer events. This individual must be hands-on-equally capable of crafting multi-year strategies and updating trackers with current opportunity statuses. They should thrive in a high-growth, fast-paced environment and maintain a clear strategic perspective while addressing immediate priorities. A typical day includes brainstorming new go-to-market approaches, presenting at industry and customer-facing events as a Digital Factory SME, engaging with C-suite stakeholders, working with industry leaders and "Big Bet" account teams, and maintaining strong relationships with key partner leaders to support pipeline and growth. **Key Internal Partnerships:** + Industry & Field Marketing + Field Sales and Solution Sales + Product Teams + Global Partner & Channel + Enablement + Industry Enterprise Architects This leader will stay attuned to ServiceNow's global sales priorities, programs, and communications-advising on messaging, channels, and tactics to ensure the best outcomes for customers. We're seeking a high-energy, empathetic relationship-builder with a business-growth mindset and strong communication skills. **To Be Successful in This Role, You Should Have:** + Experience integrating AI into workflows, decision-making, or problem-solving-e.g., using AI-powered tools, analyzing AI-driven insights, or automating processes + **10+ years of experience** in the manufacturing industry, with success guiding technology strategy, operations, and daily functions within a manufacturing organization + **5+ years of experience** in an IT/technology role at a manufacturing company + **5+ years at an enterprise software company** , serving manufacturing accounts as a Digital Factory SME or in business development, consulting, or a similar role + _OR_ **5+ years at a top-tier consulting firm** , driving operational transformation for manufacturing clients + Exceptional presentation skills (in-person, virtual, and C-level engagements) + Proven ability to build trusted advisor relationships with customers and internal sales teams + Strong influence and advisory skills with senior leadership across multiple departments + Experience producing thought leadership content for international audiences + Self-motivated, resourceful, and capable of prioritizing in a dynamic environment + Agile mindset and ability to lead through influence in a matrixed, distributed team environment + Demonstrated success achieving revenue targets in partnership with account sales teams + Excellent organizational and time management skills + Willingness to travel up to 30% + Bachelor's or Master's degree in Business, Technology, Engineering, or For positions in this location, we offer a base pay of $146,400-$256,200 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. **Work Personas** We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here (************************************************************************************************************************************* . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. **Equal Opportunity Employer** ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. **Accommodations** We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact ***************************** for assistance. **Export Control Regulations** For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
    $146.4k-256.2k yearly 7d ago
  • Assistant Marketing Manager, Onstar

    General Motors 4.6company rating

    Digital marketing manager job in Warren, MI

    As the **Assistant Marketing Manager, OnStar,** the primary purpose is to provide support and oversee the lifecycle management of OnStar products, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying customer engagement trends to grow the paid subscriber base and owner loyalty. This position reports to the Marketing Manager. **Main Duties and Responsibilities include:** + Lead, collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the OnStar products + Leverage marketing information, segment trends and customer engagement data to uncover key consumer insights, opportunities and execute on the insights. + Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information. + For product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams. + Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions. + Interface with the research community to develop and leverage insights for current and future products with leadership reporting for awareness and strategic decision making. + Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages. + Develop content for product training as the SME of the OnStar safety, security and mobile app products including field training guides, resources, and dealer-facing training. + Act as a resource to the Field teams by developing clear and consistent communications including brand updates, product messaging, customer insights, and more. + Leverage strong Data & Analytical skills to develop recommendations and POVs for OnStar safety, security and mobile app products using information obtained from PDM and insights teams. + Implement innovative strategies to elevate the customer experience, to achieve brand goals including total subscribers, customer engagement/utilization, attach and more. + Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar umbrella positioning. **Requirements:** + Bachelor's degree required + 5+ years of product marketing or marketing COE functional experience + Proven working experience in project management + Ability to travel, 10-15% Domestically **Skills and Abilities:** + Ability to work well in a complex team environment + Ability to work effectively with others + Ability to effectively manage multiple assignments and prioritization to meet deadlines + Ability to synthesize data into critical information + Ability to make/recognize effective trade-off decisions that balance multiple considerations + Excellent oral and written communications skills + Highly developed presentation skills both in the development and delivery of presentation + Proven ability to use complex data to form in-depth analytical insights + High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint + \#LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (************************************************** **Our Culture** **How we hire (************************************************ Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (******************************************** We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest. The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $87k-113k yearly est. 56d ago
  • Marketing Spec-D2C

    Carhartt 4.7company rating

    Digital marketing manager job in Dearborn, MI

    Details Dearborn Department: D2C Reports To: Manager Retention Marketing Job Classification: Remote FLSA Status: Exempt Job Band: Professional Inspired by Hard Work In everything we do, we honor the hardworking legacy of our founder, Hamilton Carhartt. We drive innovation by finding new, better ways to achieve success. We earn trust through honesty, integrity, and authenticity. We build lasting customer relationships by delivering solutions that prioritize their needs. Above all, we believe actions speak louder than words-because we are worn by the hardest-working people of all. Job Summary Job Summary The D2C Marketing Specialist, Email will manage, develop and deliver email marketing for Carhartt Company Gear and Carhartt Reworked customers. They should be a marketer and storyteller who is focused on personalization, automation and segmentation first, a project manager second, a data analyst third and, finally, an email coder. Additionally, this role will support in the creation and analysis of consumer segments, ideation to help increase the email list and delivering personalized emails that drive engagement and sales. The D2C Email Marketing Specialist will collaborate with cross-functional teams, Brand and Direct to Consumer, to ensure emails are integrated to deliver a cohesive and consistent consumer experience. Representative Responsibilities * Define and manage content and email calendars in partnership with the Brand, Direct to Consumer Marketing and Merchandising teams * Ensure brand integration, product relevancy and highly engaging brand storytelling are delivered to consumers to drive interaction and conversion * Manage briefing, planning, requesting, publishing and measurement processes with internal and external marketing partners * Partner with the creative team to develop optimal, engaging and personalized consumer messages * Plan, execute, measure and analyze email and consumer segment performance * Partner with the analytics team and use digital analytics/web tools to track user experiences and make changes to optimize user funnels and maximize conversion and engagement KPI's * Provide regular updates and KPIs and help to implement consumer experience initiatives * Develop, manage and execute projects within budgets and set timelines * Perform regular analysis on email best practices and trends to create and administer a "test and learn" approach to content design and establish Carhartt consumer driven best practices * Prepare PowerPoint and/or Excel reports to analyze campaign performance and communicate results to management Required Education * Bachelor's degree in Marketing or related field Required Skills & Experience * 2-4 years marketing experience, to include at least 1 year of experience with email; agency experience is a plus * Strong computer skills; proficient in Microsoft Excel and PowerPoint * Ability to understand and report on digital marketing and email campaigns * Ability to execute under tight deadlines and within budget parameters * Strong written and verbal communication skills * Organization and attention to detail * Apparel, Retail or Consumer Products marketing experience preferred Physical Requirements and Working Conditions * Office Environment * Sedentary; lifts up to 10 lbs. involves sitting most of the time but may involve walking or standing for brief periods of time. * Office equipment used: such as computer, copier, projector, phone, etc. * Light Travel; up to 10% * This position has a Hybrid location: Associate will work on-site regularly as needed for work activities. * Carhartt is a tobacco free workplace.
    $58k-75k yearly est. 1d ago
  • Marketing Manager - Talent Brand

    Quicken Loans 4.1company rating

    Digital marketing manager job in Detroit, MI

    As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success. About the role Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence About you Minimum Qualifications 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth Bachelor's degree in marketing or a related field, or equivalent competency Knowledge of project management principles Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution Preferred Qualifications Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth Advanced knowledge in analyzing and interpreting marketing related data Experience with AI tools to deliver marketing excellence Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools. What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage , which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at ************************** .
    $77k-102k yearly est. Auto-Apply 23d ago
  • Brand Operations & Marketing Manager

    Dacut

    Digital marketing manager job in West Bloomfield, MI

    🌿 BRAND OPERATIONS & MARKETING MANAGER - MULTI-BRAND CANNABIS Are you a dynamic, strategic leader with a passion for operational excellence and brand growth? DACUT is seeking a Brand Operations & Marketing Manager to lead our multi-brand presence across diverse markets. In this high-impact role, you will oversee field teams, drive operational efficiency, execute innovative marketing strategies, and ensure consistent, measurable brand performance across retail and distribution channels. This is an opportunity to step into a leadership role where your expertise will influence market growth, strengthen brand presence, and drive lasting recognition. 🌱 Key Responsibilities Lead & Inspire Mentor and manage a team of Field Marketing Coordinators, setting clear performance goals and providing ongoing coaching to drive measurable results. Foster a high-performance culture focused on accountability, collaboration, and operational excellence. Operational Excellence Oversee daily operations, streamline processes, and ensure consistent brand execution across all retail and distribution touchpoints. Implement standard operating procedures and best practices to optimize efficiency and effectiveness. Strategic Growth Develop and execute business strategies that expand retail presence, grow market share, and increase sales across multiple product lines. Analyze sales data, market trends, and competitor activity to identify opportunities for growth. Marketing Leadership Collaborate with internal teams to design and execute brand campaigns, promotional calendars, and field marketing initiatives. Ensure all marketing efforts align with overall brand vision and objectives. Creative Oversight Provide direction for graphic design projects, branded assets, and promotional materials, maintaining visual consistency and quality across channels. Support minor creative initiatives using Adobe Suite, Canva, or similar tools. Data-Driven Insights Utilize CRM systems, sales reports, and market analysis to forecast trends, evaluate ROI, and optimize marketing and operational initiatives. Relationship Management Build and maintain strong partnerships with retail accounts, distributors, and key stakeholders to maximize market impact. Project Management Lead cross-functional projects from concept to execution, ensuring deadlines, budgets, and performance goals are met. 💼 Experience & Qualifications Bachelor's degree in Marketing, Business, or a related field. 7+ years of progressive experience in brand management, operations, or marketing leadership. Proven ability to oversee multi-market teams and drive growth initiatives. Strong background in both operational oversight and strategic marketing execution. Proficiency with CRM systems and data-driven decision-making. Hands-on experience managing creative projects or minor design assets (Adobe Suite, Canva, etc. preferred). Exceptional leadership, communication, and project management skills. Willingness to travel as needed to support teams and brand activations. 🌿 Why Join Us? Competitive base salary with quarterly performance-based bonuses. Comprehensive health, dental, and vision insurance. Opportunity to shape and grow multiple brands in expanding markets. A collaborative environment where your operational expertise and creative input are equally valued. High-impact role with visibility across operations, marketing, and brand strategy. 🌞 Who You Are You are a strategic, hands-on leader with the ability to balance operational rigor and creative execution. You thrive in a multi-market environment, enjoy mentoring teams, and are passionate about driving measurable results for brands in the cannabis industry. 📩 READY TO DRIVE BRAND AND MARKET GROWTH? Bring your leadership, operational expertise, and creative vision to DACUT and help expand our multi-brand presence while delivering measurable impact in the cannabis industry. Apply today. Find more vacancies at *********************
    $77k-113k yearly est. Auto-Apply 8d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Digital marketing manager job in Detroit, MI

    Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $112k-155k yearly est. 14h ago
  • Jeep Brand Marketing Manager

    FCA Us LLC 4.2company rating

    Digital marketing manager job in Auburn Hills, MI

    The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners. Key Responsibilities: Go-to-Market Leadership Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers. Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness. Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates. Incentive Direction & Analysis Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels. Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging. Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups. Marketing Collaboration & Execution Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines. Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life. Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities. Key Deliverables: Monthly Go-to-Market Deck Cross team collaboration with Brand Managers related to incentive direction and comms Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator Purchase Order Reviews Cross-Functional Partners Engagement: Drive Days/Training Advertising PR Experiential Auto Shows BC/Field Staff Global Team Agency Partners
    $89k-126k yearly est. 14h ago
  • Jeep Brand Marketing Manager

    Stellantis Nv

    Digital marketing manager job in Auburn Hills, MI

    The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners. Key Responsibilities: Go-to-Market Leadership * Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers. * Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness. * Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates. Incentive Direction & Analysis * Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels. * Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging. * Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups. Marketing Collaboration & Execution * Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines. * Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life. * Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities. Key Deliverables: * Monthly Go-to-Market Deck * Cross team collaboration with Brand Managers related to incentive direction and comms * Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator * Purchase Order Reviews Cross-Functional Partners Engagement: * Drive Days/Training * Advertising * PR * Experiential * Auto Shows * BC/Field Staff * Global Team * Agency Partners Basic Requirements: * Bachelor's Degree in Business Administration, Marketing or related field * Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management. * Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events. * Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution. * Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences. Preferred Requirements: * MBA * Global marketing experience would be a bonus
    $77k-113k yearly est. 49d ago
  • Events Marketing Manager, West

    Censys

    Digital marketing manager job in Ann Arbor, MI

    We're looking for a Events Marketing Manager to join our Demand Generation team to help accelerate global pipeline growth through exceptional event and webinar programs. This person will play a hands-on role in executing our global event strategy and webinar programs. You'll work closely with Demand Generation leadership as well as Product Marketing, Research, and Content to drive high-impact programs that generate and nurture demand globally. What You'll Do: Events * Support and execute the global event strategy across key regions and audience segments. * Oversee event logistics including scheduling, vendor coordination, swag distribution, and onsite operations. * Manage Censys's presence at large-scale industry conferences, partner events, and targeted regional activations. * Provide on-site event support including booth setup, run-of-show management, and demo facilitation. * Drive pre- and post-event processes: campaign setup, attendee engagement, lead capture, and follow-up. * Equip teams with updated enablement materials, talking points, and event resources. Webinars * Support the global Censys webinar program from planning through measurement. * Manage webinar logistics and campaign execution, including Zoom setup, promotions, and registration workflows in HubSpot. * Collaborate with Research, Product Marketing, and Content teams to develop engaging, high-value topics. * Partner with external vendors for sponsored and co-marketing webinars. * Track and report webinar performance to inform future program improvements. * Maintain an ongoing global webinar calendar aligned to core demand priorities. What You'll Bring: * 2-5 years of B2B marketing experience, ideally in cybersecurity or SaaS. * Experience managing global events and webinars, including logistics, vendor management, and promotion. * Familiarity with HubSpot, Salesforce, and Zoom Webinars. * Excellent project management and cross-functional collaboration skills. * Strong attention to detail, organization, and communication across multiple time zones. Skills that set you apart: * Familiarity with cybersecurity trade shows. * Experience working with international teams across APJ, EMEA, and NOAM regions. For high cost of living areas (San Francisco / Seattle), the expected salary range for this position is $108,000 USD - $128,000 USD, plus bonus eligibility and equity. For all other locations, the expected salary range for this position is $80,000 USD - $110,000 USD, plus bonus eligibility and equity. In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details. Our roots are in Ann Arbor, Michigan and our innovation is fueled by the team's global perspectives. For this role, we are open to remote employees located in the Pacific time zone in the continental US.
    $80k-128k yearly Auto-Apply 3d ago
  • Retail Event Marketing Manager

    Leaf Home 4.4company rating

    Digital marketing manager job in Ann Arbor, MI

    Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”. Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
    $63k-79k yearly est. 8d ago
  • Retail Event Marketing Manager

    Leaffilter North, LLC 3.9company rating

    Digital marketing manager job in Ann Arbor, MI

    Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball". Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: * Normal office environment and field office/manufacturing/construction environment. * Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. * Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
    $61k-78k yearly est. 8d ago
  • Performance Marketing Manager - Creative Optimization

    Rocket Companies Inc. 4.1company rating

    Digital marketing manager job in Detroit, MI

    As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A/B testing to enhance business results. About the Role * Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels * Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth * Develop and manage learning agendas that fuel creative development and optimization * Work closely with performance creative teams, providing strategic direction for asset creation and enhancement * Collaborate with external agencies to execute, test, and improve paid social and display campaigns * Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends * Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders About You Minimum Qualifications * 2 years of performance media marketing experience with strong emphasis on paid social and creative testing * Demonstrated experience generating ROI-based results in paid social, display, and programmatic media * Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies * Strong presentation skills and ability to translate data into actionable, strategic recommendations * Experience partnering across teams, agencies, and creative functions to drive campaign results Preferred Qualifications * Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables * Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs) * Experience developing and leading learning agendas and creative testing roadmaps * Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking * Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential What you'll get Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks. About us Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************. Colorado, New York City, Jersey City, California, D.C and Washington Candidates only: the compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.
    $57k-121.5k yearly Easy Apply 31d ago
  • Global Head of Digital Factory Solutions Go-to-Market

    Servicenow 4.7company rating

    Digital marketing manager job in Detroit, MI

    It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description Global Head of Digital Factory Solutions Go-to-Market The Global Head of Digital Factory Solutions Go-to-Market is a strategic role that partners with ServiceNow's customer-centric industry transformation sales teams, as well as other key functions across the company (e.g., marketing, product, customer success, implementation partners), to accelerate the growth of verticalized industry solutions focused on factory and industrial operations. This individual will closely align with our OT sales and product teams to seed and develop strategic opportunities that drive growth within our manufacturing customer base. They will serve as the thought leader and subject matter expert for "ServiceNow in the Factory," supporting account teams, marketing, partners, and product groups to design, develop, market, and sell ServiceNow's Digital Factory solutions. These solutions aim to deliver real value by improving productivity and quality for our manufacturing customers. The Ideal Candidate Brings a Powerful Combination of: * Manufacturing industry experience, acquired from working within a manufacturer (preferably supporting manufacturing, supply chain, or quality operations) * Working knowledge of how technology, particularly AI, can and should be leveraged to drive transformational change within a factory environment * Customer-facing experience in selling and delivering consulting services * Go-to-Market experience in an enterprise software company This role will also align closely with our core and solution sales account teams in the Manufacturing vertical to develop strategic opportunities based on ServiceNow's Manufacturing Digital Factory industry solution. The successful candidate will build trusted relationships with customer and partner executives, collaborate with sales leaders, and contribute significantly to revenue growth in our manufacturing accounts globally. Key Areas of Responsibility: * Customer-Focused Pipeline Development: Act as the industry expert for the Digital Factory solution by engaging with executives and senior leaders at industry events, executive business reviews, and similar forums. These activities should directly lead to new pipeline creation. * Sales-Oriented Pipeline Progression: Partner with account executives and teams to progress opportunities by integrating industry expertise into account strategies, engaging key decision-makers, and accelerating deal cycles by emphasizing business value and competitive differentiators. * Partner Development & Execution: Build and maintain relationships with Digital Factory-focused practices within strategic partners to drive awareness, enablement, solution positioning, and customer development-accelerating customer-centric pipeline priorities. * Solution Design & Enablement: Identify new factory-based use cases for ServiceNow solutions. Collaborate with marketing to design and package solutions that create tangible value for manufacturing customers, enabling transformation across all aspects of the Digital Factory. * Business Analysis & Reporting: Analyze the Digital Factory business to identify trends, needs, opportunities, and KPI movement. Use insights to inform customer engagement strategies and drive high-impact behaviors and results. * Solution Demos & Innovation Showcases: Work with marketing and partners to increase awareness of the Digital Factory solution by showcasing it at Partner Innovation Centers, industry trade shows, and ServiceNow customer events. This individual must be hands-on-equally capable of crafting multi-year strategies and updating trackers with current opportunity statuses. They should thrive in a high-growth, fast-paced environment and maintain a clear strategic perspective while addressing immediate priorities. A typical day includes brainstorming new go-to-market approaches, presenting at industry and customer-facing events as a Digital Factory SME, engaging with C-suite stakeholders, working with industry leaders and "Big Bet" account teams, and maintaining strong relationships with key partner leaders to support pipeline and growth. Key Internal Partnerships: * Industry & Field Marketing * Field Sales and Solution Sales * Product Teams * Global Partner & Channel * Enablement * Industry Enterprise Architects This leader will stay attuned to ServiceNow's global sales priorities, programs, and communications-advising on messaging, channels, and tactics to ensure the best outcomes for customers. We're seeking a high-energy, empathetic relationship-builder with a business-growth mindset and strong communication skills. Qualifications To Be Successful in This Role, You Should Have: * Experience integrating AI into workflows, decision-making, or problem-solving-e.g., using AI-powered tools, analyzing AI-driven insights, or automating processes * 10+ years of experience in the manufacturing industry, with success guiding technology strategy, operations, and daily functions within a manufacturing organization * 5+ years of experience in an IT/technology role at a manufacturing company * 5+ years at an enterprise software company, serving manufacturing accounts as a Digital Factory SME or in business development, consulting, or a similar role * OR 5+ years at a top-tier consulting firm, driving operational transformation for manufacturing clients * Exceptional presentation skills (in-person, virtual, and C-level engagements) * Proven ability to build trusted advisor relationships with customers and internal sales teams * Strong influence and advisory skills with senior leadership across multiple departments * Experience producing thought leadership content for international audiences * Self-motivated, resourceful, and capable of prioritizing in a dynamic environment * Agile mindset and ability to lead through influence in a matrixed, distributed team environment * Demonstrated success achieving revenue targets in partnership with account sales teams * Excellent organizational and time management skills * Willingness to travel up to 30% * Bachelor's or Master's degree in Business, Technology, Engineering, or For positions in this location, we offer a base pay of $146,400-$256,200 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact ***************************** for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. 2025 Fortune Media IP Limited. All rights reserved. Used under license.
    $146.4k-256.2k yearly 7d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Digital marketing manager job in Detroit, MI

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $112k-155k yearly est. 60d+ ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Sterling Heights, MI?

The average digital marketing manager in Sterling Heights, MI earns between $76,000 and $154,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Sterling Heights, MI

$108,000
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