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  • Manager, Digital Assets Risk Operations

    Fidelity Investments 4.6company rating

    Digital marketing manager job in Smithfield, RI

    Job Description:The Role The Manager position in Asset Management Risk provides general operational risk oversight for Fidelity Digital Asset Management and related businesses. Responsibilities include gathering important industry, market, and internal data, developing tools to measure risks and trends, and evaluating how these issues may impact Asset Management, our clients, and associates. This role will be accountable for analyzing data and controls to identify emerging and significant risks, perform targeted data-driven risk assessments, and develop risk management reporting using data visualization tools. The ideal candidate will have demonstrated commitment and passion for risk management, asset management, and academic/or work experience in related markets or fields. Candidates with SQL, programming, or data visualizations skills would be a plus. Strong communication, presentation and writing skills are also an important success factor. This role requires someone who is hard-working, eager to learn, and results oriented. The Expertise and Skills You Bring Bachelor's degree required 5+ years of relevant work experience in the financial industry, crypto experience preferred Experience in Compliance, Risk, or Operations related to crypto/blockchain products, data, services Demonstrated analytical skills with the ability to work with and summarize data from multiple sources Experience working with blockchain technology or related enterprises Executive level presentation skills required Project management experience Experience with data analysis techniques and visualization tools (e.g., Tableau), a plus Experience with common data science tools & languages, a plus CFA and/or FRM certifications a plus Foundational understanding of blockchain technology Ability to engage with multiple teams to establish a collaborative and interdisciplinary approach Natural intellectual curiosity, initiative, and love for learning new skills and capabilities Skilled at operating autonomously to achieve results in a dynamic environment Thrives in a dynamic organization where priorities shift to meet evolving business needs Superb verbal and written communications skills Strong data analysis skills (e.g., tools, strategies) Staying abreast of the latest innovations across industry Problem solver with a blend of creativity and analytical rigor The Value You Deliver Analyze data and controls as well as identifying latent and emerging risks. The results of this analysis will be compiled into comprehensive management reports, including visual aids, analysis of data analytics and conclusions. Actively perform proactive and targeted data analysis to identify risks for management. Perform ad-hoc quality control reviews for presentations and reports built by the team to ensure the integrity of the materials. Partner with business units to ensure that controls are working as intended and to improve the efficiency and effectiveness of processing. Note: Fidelity is not providing immigration sponsorship for this position The Team Asset Management Risk, part of Fidelity's Risk organization and aligned with Asset Management's Compliance Risk and Business Operations Group (CRBO), provides guidance to management and business units by proactively identifying and monitoring risks to protect the interests of the firm, its clients, and associates. To execute this goal, Asset Management Risk is responsible for identifying, analyzing, aggregating, and reporting on significant and emerging risks to assist management in strengthening their controls and processes. The base salary range for this position is $80,000-153,000 USD per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors. Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation. We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted. Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories. Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Certifications:Category:Risk
    $80k-153k yearly 2d ago
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  • Product Strategist, Fidelity Digital Assets

    Fidelity Investments 4.6company rating

    Digital marketing manager job in Boston, MA

    The Role The Senior Manager, Product Strategy role is focused on the advancement of our digital asset platform capabilities and crafting new, innovative products to meet the needs of our global institutional client base, now and in the future. You will contribute to long-term product and business strategy, partnering with the team to refine the product roadmap through your understanding of the market and underlying technology, and interpretation of future needs of our broad client base. In addition, you will develop new product proposals, define end-to-end design for those products (i.e., from user experience through enabling operational and technical capabilities), and drive them through execution, collaborating across the firm. Expertise and Skills you Bring 5+ years of experience in financial services, preferably in product management or similar domain Clear and effective communicator with strong presentation skills and proven ability to articulate complex technical concepts in a digestible manner to senior audiences Detail-oriented, analytical approach to problem solving Understanding and strong interest in financial markets, cryptocurrencies, and blockchain Commercial mindset and understanding of financial concepts Proven ability to build strong relationships and trust company-wide Ability to support multiple time-sensitive objectives while maintaining high quality standards Ability to influence even when holding a position contrary to the majority Note: Fidelity is not providing immigration sponsorship for this position The Team Fidelity Digital Assets is a subsidiary of Fidelity Investments and operates as a separate business dedicated to digital assets. Our team combines the operational and technical experience that institutions and investors have grown to expect from a Fidelity business to deliver a completely new offering for this asset class. We are dedicated to building products and services that help institutions adopt digital assets and innovate within the increasingly digital world of finance. Product Strategy leads the strategy and vision for Fidelity Digital Assets product offerings. They are responsible for the overall user experience of our custody & trading platform as well as the tailored solutions & resources available to our clients. They constantly evaluate industry & market trends, business needs and use those insights to enhance our existing experience or incubate new offerings. They work closely with the Product Delivery team to bring their strategy to life for our clients. Members of our team have a commercial mentality, drive for innovation and range of backgrounds with a passion for digital assets, markets and financial services products. The base salary range for this position is $89,000-180,000 USD per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors. Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation. We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted. Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories. Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Certifications:Category:Product Management
    $89k-180k yearly 2d ago
  • Media Manager

    Creative Cove Inc.

    Digital marketing manager job in Framingham, MA

    Our retail client is looking for a Sr. Media Manager with 8+ years experience in media and an emphasis on digital channel (paid social, Digital Video, email, search). • Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform • Serves as key day-to-day liaison with paid media agency • Sharing/Collaboration with Domestic and Global partners on plans & learnings Build Media and Digital Expertise • Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display • Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan • Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions. • Meets with existing and prospective media vendors to evaluate future media opportunities • Oversees holistic budget to be executed by team • Responsible for sharing integrated media plans to key stakeholders • Manages upfront investment, paid ipartnerships, and key vendor relationships • Oversees holistic digital strategy driving in-store sales • Oversees grand openings, local, and multi-cultural plans • Partners with consumer insights and agency partners to execute cross-channel measurement studies • Represent paid media strategy for annual and ad hoc planning processes • Continuously monitors campaign & provides optimizations • Leads quarterly look-backs & establishes best practices Requirements: • Bachelor's Degree or similar marketing experience • A minimum of 7+years of experience in media • Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search). • Strong experience optimizing media channels and establishing testing approaches and analytics experience • Effective verbal and written communication on all levels and both internally and externally • Experience working with outside agencies and vendors • Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements • Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously • Excellent working knowledge of Excel and PowerPoint • Strong analytical experience and proven critical thinking • Knowledge of retail business a plus
    $79k-120k yearly est. 4d ago
  • Marketing Manager

    Sleepy Tie

    Digital marketing manager job in Framingham, MA

    Marketing Manager | Sleepy Tie 📍 Hybrid (mainly in-house) | Framingham, MA Sleepy Tie is a fast-growing e-commerce beauty startup revolutionizing modern hair routines. We're looking for a Marketing Manager to own strategy, communication, execution, and optimization across channels; working closely with leadership, our content & social team, and external partners. This is a hands-on role for someone who thrives in organized chaos, loves beauty brands, and knows how to turn standout creative into scalable results. You're obsessed with influencer marketing, TikTok, organization, and everything current in beauty culture. What You'll Do: • Lead marketing strategy, efficiencies, and optimization across all channels • Manage freelancers and agency partners for seamless execution • Oversee marketing tools & workflows (email, SMS, influencer, Meta ads, project management, etc.) • Collaborate closely with social & content teams to optimize strategy across social, web, SMS, and email • Maintain and evolve brand voice and brand guidelines • Plan and execute launches, promotions, and sales alongside the Creative Director/CEO • Build and refine marketing & influencer processes to support rapid growth • Handle marketing and PR communications • Initiate and manage brand collaborations and partnerships What We're Looking For: • MUST HAVE: 3-5 years of experience in e-commerce and/or startup marketing • Applicants without this experience will not be considered • Extremely organized with strong multitasking skills • Collaborative team player who values clear communication & accountability • Experience managing freelancers and/or agencies • Proficient in Google Suite + Shopify • Bonus: experience with SMS/email platforms and Meta ads • Strategic thinker with a positive + feedback oriented mindset 📩 How to Apply Message us directly or email your resume to *********************
    $79k-118k yearly est. 5d ago
  • Marketing Manager - 96105

    Swoon 4.3company rating

    Digital marketing manager job in Woonsocket, RI

    Our client, a leading health solutions company, is seeking a Marketing Manager to join their strategy team! Hours: 40 hours a week Contract Duration: Thru October 2026 with high potential to convert/extend Salary: $70,000-80,000/yr Key Responsibilities: Own day-to-day execution and project management. Lead creative brief development and manage timelines, reviews, and launches. Maintain product lists and coordinate with Merchandising. Support marketing operations across digital, social, and traditional channels. Synthesize work and internal communications. Regular weekly performance of marketing strategies. What You Bring: 3+ years in marketing. 2+ years in direct-to-consumer marketing (email, digital, comms). Experience across paid and owned channels. Retail experience. Strong communication, organization, and problem-solving skills. Passion for the customer and a collaborative mindset. Proficiency in Microsoft Office; experiential marketing a plus. Interested? Apply now!
    $70k-80k yearly 3d ago
  • Associate Director, HCP Marketing, Rare Disease

    Ipsen 4.9company rating

    Digital marketing manager job in Cambridge, MA

    Ipsen's Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and win in highly competitive spaces. The Associate Director, HCP Marketing, PBC is a key role on the Rare Disease Commercial Team and will report to the Iqirvo Brand Lead. The AD will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Iqirvo. Responsibilities will encompass traditional HCP marketing including brand planning, development of materials and messages for multichannel engagement focused on congresses, advisory boards, peer to peer educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics. The AD will collaborate with the Thought Leader Engagement Team, Field leadership, Sales training, Medical Affairs, Legal & Business Ethics to execute tactics focused on HCP Marketing. Main Responsibilities & Job Expectations: Core Marketing Activities Lead key initiatives to implement tactical HCP Marketing plan Development & execution congress marketing plans & materials Speaker bureau content strategy, training, execution & ongoing management Advisory board planning and execution Amplify peer to peer messaging through multichannel engagement tactics Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership Contribute to Brand Planning and Tactical Plan development for Iqirvo Ensure compliant execution of all promotional activities Collaborate with: Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance Promotional review committee to ensure compliant development of field resources in line with the strategy Business ethics & legal team to ensure compliant development and implementation of projects Cross Functional Collaboration & Stakeholder Management: Incorporate insights from primary and secondary research into development of field promotional tactics Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy. Knowledge, Abilities & Experience: BA/BS is required: PharmD or MBA preferred At least 10 years of experience in commercial pharmaceutical roles, with a minimum of 5 years in marketing Successful launch experience in the rare of specialty categories, hepatology would be a strong plus Excellent leadership, strategic planning, and project management skills Proven track record of developing and executing successful healthcare professional (HCP)marketing strategies Strong understanding of the rare disease landscape and patient needs Excellent communication and interpersonal skills along with the ability to influence others Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously Strong analytical skills with the ability to interpret data and make informed decisions Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities Able to work from our Cambridge, MA HQ on a hybrid model including 2-3 days in office Willingness to travel, including international, when needed The annual base salary range for this position is $151,500 to $222,000 This job is eligible to participate in our short-term incentives program. The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
    $151.5k-222k yearly 3d ago
  • Online Feedback & Opinion Specialist - Flexible Part-Time Role

    Opinion Bureau

    Digital marketing manager job in Providence, RI

    Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
    $53k-76k yearly est. 1d ago
  • Digital Experience & Social Media Manager

    Helio Outdoors 4.2company rating

    Digital marketing manager job in Stoughton, MA

    Happy to share some exciting changes over here at Aqua Leisure. We're taking a 50-year legacy and transforming it into something bold and new-a modern outdoor brand built on a foundation of trusted, fun, and iconic products. We're calling it Helio Outdoors. Helio Outdoors is more than just a company with history-it's a brand with momentum. We're breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It's an incredible journey to be a part of. The Helio family of brands: Aqua AIRHEAD Yukon Charlie's Inyo Pools Pureline We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. Our Digital Experience & Social Media Manager supports corporate business objectives to maximize revenue and profit for Helio Outdoors brands. Delivers best-in-class digital experiences through flawless execution in the development and maintenance of Helio Outdoors websites, managing the ecosystem of syndicated user-generated reviews across Helio brands, including vendor management and agency coordination. This role is also responsible for effective CRM campaign management, in concert with agency content teams and Helio sales teams to effectively support new product launches and tent pole promotions as well as routine middle funnel CRM activities that generate sales. Additionally, the role oversees social media strategy and execution across all platforms, including content creation, community engagement, influencer partnerships, and performance analytics to drive brand awareness and customer engagement. Reports campaign performance and data to leadership teams. This is an individual contributor role within the Creative Services & Marketing team based in Stoughton, MA and onsite four days each week. Responsibilities: Websites Responsible for routine website CMS management. Manage CRM platforms for Helio brands, including campaign development and deployment in concert with agency content teams. Own and manage the ecosystem of user-reviews and syndication, including management of Bazaarvoice (and others) and coordination with sales coordinators on new product and retailer-specific review requirements. Serve as primary in-house conduit between sales team and agency to manage online asset needs, including product images, online content/merchandising, and other creative images. Create and schedule site updates and edits through website back-end. Collaborate with Sales and Operations to establish and manage product availability. Responsible for website promotional updates, including testing, creating onsite promotional banners, and ensuring all supporting content is ready for launch. Support creation and management of online content for Amazon, Walmart, various Clubs, and direct-to-consumer pages. Manage video/motion designer and video content for Amazon, Walmart, Clubs, and D2C. Manage designers to create and update online content for Amazon, Walmart, Clubs, and D2C. Manage website updates and help build out the site including product images, copy, content, categories, inventory, and overall design and maintenance. D2C website updates and promotions. Site email creation, communication design, and implementation. Site addition of new items. Content Development Create and design various content for digital collateral. Ensure projects are completed with high quality and on schedule. Follow brand guidelines to establish creative cohesion. Prioritize and manage multiple projects within design specifications and budget restrictions. Perform retouching and manipulation of images. Work with a wide range of media and use graphic design software. Provide weekly report to Marketing and Sales on initiatives for social media and e-commerce. Social Media Management Responsibilities Develop and execute social media strategies aligned with marketing objectives. Manage all Helio Outdoors social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.). Create, schedule, and publish engaging content across channels. Monitor social media trends and competitor activity to optimize engagement. Respond to comments and messages to maintain community engagement. Track and report social media performance metrics and adjust strategies accordingly. Collaborate with influencers and brand ambassadors to expand reach. Ensure brand consistency across all social media content. Requirements Bachelor's degree. Minimum of four (4) years prior experience in digital marketing, web content management, and social media management. Expert level skill set with Adobe Creative Suite. Intermediate skill level with HTML. Experience managing various social media platforms. Excellent computer skills - high proficiency in Microsoft Office (Excel/Word/PowerPoint). Project management experience and deadline-driven. High attention to detail and accuracy. Excellent verbal and written communication skills. Experience with Artificial Intelligence (AI) tools and techniques a plus.
    $73k-90k yearly est. 4d ago
  • Marketing Programs Manager (B2B / SaaS)

    JMD Technologies Inc.

    Digital marketing manager job in Lowell, MA

    Title: Demand Generation Programs Manager Employment Type: Contract Status: Accepting Candidates About the role This role owns and executes B2B SaaS demand generation programs that drive pipeline growth and measurable business impact. You will partner closely with marketing, sales, and operations teams in a highly automated, metrics-driven environment. Key Responsibilities • Lead end-to-end demand and lead generation programs across email, webinars, direct mail, and ABX/ABM • Plan, execute, and optimize multi-channel campaigns to drive qualified pipeline • Manage campaign execution using marketing automation platforms and CRM systems • Define success metrics, track performance, and report on ROI and funnel impact • Apply strong positioning and messaging principles to improve engagement and conversion Qualifications • 5+ years of B2B SaaS demand generation or lead generation experience • Hands-on experience with marketing automation tools (Eloqua preferred) and Salesforce • Strong metrics orientation with a track record of achieving measurable goals • Excellent written communication skills • Bachelor's degree required; MBA a plus Compensation (MA Pay Transparency): • Estimated hourly range: $42.00/hr - $45/Hr. (W-2) • Final rate within this range will be based on skills, experience, and interview results
    $42-45 hourly 5d ago
  • Marketing Program Manager

    Talent Groups 4.2company rating

    Digital marketing manager job in Lowell, MA

    Responsibilities Develop and execute a comprehensive demand generation program plan and budget Measure, analyze, and report on marketing campaign effectiveness Manage and accurately forecast marketing program budgets Build and execute account-based experience (ABX) programs Establish repeatable processes for program development and follow-up Partner closely with sales and business development teams for timely communication Collaborate with Portfolio Marketing, Field Marketing, Operations, Creative, and Web teams Maximize ROI through internal partnerships and external vendors Qualifications 5-8 years of B2B software lead/demand generation experience (preferred) Bachelor's degree required; MBA is a plus Proven success in lead and demand generation Excellent written communication skills (must-have) Strong metrics-driven mindset with proven measurable results Experience in highly automated marketing environments Understanding of positioning principles and methodologies Experience with Salesforce, Eloqua, or similar platforms (plus) High integrity, attention to detail, and organizational skills Strong leadership, influence, and interpersonal abilities
    $76k-103k yearly est. 5d ago
  • Product Marketing Manager

    Ledvance

    Digital marketing manager job in Wilmington, MA

    Product Marketing Manager - Fluorescent Tubes and Architectural LED Luminaires LEDVANCE is a world leader in innovative lighting products as well as intelligent and connected lighting solutions. The company is an offspring of OSRAM, combining traditional general illumination with modern, ground-breaking lighting technologies. LEDVANCE has a new position for a person looking to manage a product portfolio comprised of Fluorescent Tubes and Architectural LED Luminaires. LEDVANCE is currently in this space and is seeking individuals looking to join a growing team working with both the retail [residential] and commercial [professional] lighting channels. This position will be located in our Americas headquarters in Wilmington, Massachusetts. Position Responsibilities: Identify and define the product portfolio strategy for Fluorescent Tubes and Architectural LED Luminaires. Manage the product portfolio from “cradle to grave” in particular product phase in and phase out Be an integral component of the Product Introduction Team (cross-functional internal team) comprised of non-reporting but critical groups to new launches Undertake market research to ascertain purchase intent, trends and future direction Become internal expert and benchmark portfolio relative to technical, financial and market Create and articulate the product's reason to buy and end-customer purchase strategy Communicate product and portfolio graphic strategy within defined brand parameters Develop internal and external sale proposition for the portfolio along with Sales and Marketing Own the product development, targeted channel/segment launch and inventory position Fully-embrace sales budget, margin and profit targets and product forecasting Travel domestic and international as product representative to accounts and production locales Work independently, report status on goals/targets to management yet align with larger group Write and clearly give presentations to management team and customers articulating product strategy Position Requirements: Bachelor or Master degree from an accredited university Fully fluent in spoken and written English 5 years' experience in product management required Deep understanding of retail and/or commercial business Previous, documented experience in working with a cross-functional team Knowledge of SAP and Business Warehouse reporting systems a plus Familiarity with fluorescent lighting technology is a must. LED and/or Lighting a positive What LEDVANCE offers: Joining a dynamic product marketing team that own their individual P&L Interface with international team and management Opportunity to move into management and other cross-functional roles Business casual, open work environment that emphasizes teamwork and responsibility Broad offering of benefits and matching 401k Easy access to Route 93 and 495 Hybrid office schedule Relocation and/or work sponsorship are not available with this position.
    $93k-126k yearly est. 4d ago
  • Field Marketing Manager

    Kellymitchell Group 4.5company rating

    Digital marketing manager job in Burlington, MA

    Our client is seeking a Field Marketing Manager to join their team! This position is located in Burlington, Massachusetts. Execute field marketing campaigns aligned to business objectives Manage end-to-end campaign logistics, including timelines, deliverables, and stakeholder coordination Oversee third-party activations, ensuring alignment with campaign goals and brand standards Track campaign performance, analyze results, and provide regular reporting and insights Develop quarterly media briefs aligned to current goals, priorities, and target audiences Partner closely with field marketing peers, channel partners, sales programs, and AR teams to ensure seamless campaign execution Collaborate with Product Marketing to align HLS-specific messaging, positioning, and content Maintain campaign calendars, decks, and project plans to ensure visibility and alignment Support budget tracking and spend management for HLS campaigns Assist with project management for multiple concurrent marketing programs Contribute to campaign planning and strategy discussions for the HLS vertical Support measurement, optimization, and performance improvement initiatives Assist with campaign post-mortems, documenting learnings and recommendations for future programs Desired Skills/Experience: 3+ years of experience in field marketing, demand generation, or integrated marketing roles Experience in B2B technology marketing Exposure to healthcare or life sciences strongly preferred Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously Excellent written and verbal communication skills and proven cross-functional collaboration abilities Data-driven mindset with experience analyzing and reporting on campaign performance Ability to work independently while supporting a distributed, cross-functional team Hands-on experience with CRM systems and marketing technology stacks Experience working in fast-paced, high-growth technology environments Familiarity with healthcare or life sciences buying cycles and compliance considerations Benefits: Medical, Dental, & Vision Insurance Plans Employee-Owned Profit Sharing (ESOP) 401K offered The approximate pay range for this position is between $33.25 and $47.50. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.
    $33.3-47.5 hourly 4d ago
  • Senior Marketing Analytics Manager

    Chewy, Inc. 4.5company rating

    Digital marketing manager job in Boston, MA

    Our Opportunity: Chewy is seeking a Sr. Analyst/Economist, Ads Budget Optimization to join our growing Advertising team. This role will design and operationalize the quantitative frameworks that guide how advertising budgets are deployed across both onsite and offsite supply. By building optimization models and incrementality insights, you will enable more efficient budget utilization, stronger advertiser outcomes, and accelerated growth for Chewy Ads. Come join a highly collaborative, innovative team dedicated to shaping the future of pet advertising while supporting Chewy's mission of being the most trusted and convenient online destination for pet parents (and partners), everywhere. What You'll Do: Build and maintain allocation models (e.g., marginal return curves, constrained optimization, auction dynamics) to optimize budgets across onsite and offsite Develop and run experiments to measure incrementality and cross-channel trade- Partner closely with Demand teams to translate model outputs into actionable budget allocation decisions. Collaborate with Supply teams to incorporate inventory dynamics and Provide leadership with neutral, data-driven recommendations that maximize advertiser outcomes and Chewy's long-term growth. Contribute to the eventual automation of allocation by working with Product and Engineering to embed your models into tools and platforms. What You'll Need 5+ years of experience in data science, quantitative marketing, adtech optimization, or portfolio management. Advanced degree (MS/PhD) in Economics, Statistics, Applied Math, Operations Research, or related field. Strong background in econometrics, optimization, and statistical Technical proficiency in R, Python, or similar programming languages; comfort with Excellent communication skills with the ability to translate complex models into actionable insights for business partners. Strong collaboration skills with experience working cross-functionally in fast-paced, matrixed organizations. Bonus (Preferred Skills) Experience in advertising technology, marketplace economics, or media buying Familiarity with auction dynamics, bid optimization, or algorithmic Prior experience building automated decisioning or optimization frameworks at Demonstrated ability to balance theoretical modeling with practical business The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com. Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations. Base Salary Range$129,500-$207,000 USD Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact **************. To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
    $129.5k-207k yearly Auto-Apply 60d+ ago
  • Marketing Communications Manager

    The Greater Boston Convention and Visitors Bureau 4.2company rating

    Digital marketing manager job in Boston, MA

    The Boston Convention Marketing Center (BCMC) seeks a Marketing Communications Manager to drive engagement across multiple marketing initiatives supporting the sales and promotion of the Thomas M. Menino Convention & Exhibition Center (MCEC), the John B. Hynes Veterans Memorial Convention Center, and the Lawn on D. Were looking for a strategic storyteller and content creator with a strong sense of design and a passion for crafting compelling messages. The ideal candidate will develop and manage marketing content across email, social, print, web, video, and public relations channelsdelivering cohesive, high-impact campaigns that showcase Boston as a premier destination for conventions and events. This role collaborates closely with the BCMC Sales Team to develop communications that move prospects through the sales funnel and address client needs. The position also plays a key role in the day-to-day operations of the Marketing & Creative Services Team, managing multiple projects simultaneously in a collaborative environment. Employment is with Meet Boston, a partner organization of the BCMC and the Massachusetts Convention Center Authority (MCCA). Key Responsibilities: · Lead marketing communications projects from concept through execution, coordinating resources to deliver high-quality content. · Develop digital marketing assets including blog posts, email campaigns, press releases, video scripts, white papers, and case studies. · Create content for advertising, sales collateral, and marketing reports. · Manage and grow the Signature Boston and the Lawn on D social media presence, posting daily content, overseeing editorial calendars, collaborating with the design team on creative campaigns, and providing guidance to the sales managers on their social media strategies. · Execute communications for Lawn on D public events, including newsletters, organic and paid social campaigns, and multimedia content creation. Provide regular activity reports during the season (May to October). · During the Lawn on D season, monitor social media accounts and provide timely responses to inquiries seven days a week, and provide live coverage of events which includes occasional weekends. · Write and maintain website content for SignatureBoston.com, including client marketing tools, integrating SEO best practices. · Monitor and analyze content performance using tools such as Google Analytics and HubSpot and use data-driven insights to optimize future campaigns. · Stay current with trends in marketing, content, and the meetings and conventions industry. · Collaborate with internal teams across BCMC, MCCA, and Meet Boston to communicate key benefits of hosting events in Bostons world-class venues. Requirements: · 710 years of B2B/B2C marketing communications experience, with a proven record of delivering results. · Bachelors degree in Marketing, Communications, Public Relations, or a related field. · Exceptional writing and storytelling skills tailored to target audiences and brand voice. · Experience producing content across multiple marketing channels. · Strong project management skills with the ability to balance multiple priorities. · Proficiency with digital marketing platforms - HubSpot, Mailchimp, or similar. · Strong working knowledge of Microsoft Office and Canva. Familiarity with Adobe Creative Suite a plus. · Collaborative, organized, and comfortable leading projects and mentoring junior team members. · A proven track record of excellent customer service for both internal and external audiences. · Ability to work independently and take ownership of tasks. · Portfolio of work demonstrating writing, content creation, and social media campaign planning and execution is required. Why Join Us The BCMC and Meet Boston offer a collegial work environment and a comprehensive benefits package, including: · Health and dental insurance · 401(k) plan · Paid vacation, PTO, and sick time · Company-paid life and disability insurance Meet Boston is a not-for-profit, membership-driven organization with more than 1,200 member companies across Boston, Cambridge, and New England. Our mission is to drive economic growth by promoting the region as a premier destination for meetings, conventions, and tourism. Diversity & Inclusion Meet Boston is proud to be an equal opportunity and affirmative action employer. We value diversity and are committed to creating an inclusive workplace where everyone can thrive. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. How to Apply Please submit: · A cover letter outlining your qualifications and salary expectations · Your résumé · Work samples demonstrating your writing and marketing communications experience Compensation details: 85000-90000 Yearly Salary PI071223d13092-31181-39108735
    $91k-110k yearly est. 8d ago
  • Digital Payments Product Manager, Coconut Grove, Miami, FL

    Banco Santander Brazil 4.4company rating

    Digital marketing manager job in Boston, MA

    Country: United States of America Your Journey Starts Here: Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success. An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You! The Difference You Make: The Digital Payments Product Manager will be a Digital Payments subject matter expert and manage the development of the structure around new products and features based on multiple client's input. YOU will develop, own & execute on enterprise & retail digital payments banking strategy, product vision, features and designs. You will: * Manage our digital payments strategy with detailed business requirements. * Manage the interaction with technology partners and/or vendors on the delivery of optimized member-centered intuitive payments offerings through our Platform. * Collaborate with, and manage internal relationships with leadership, marketing, customer experience, development, and implementation teams to manage backlog and release planning, define product roadmap, incorporate market direction and sort through diverse requirements. * Improve customer satisfaction and loyalty, through a deep understanding of their needs, delivering best in class market solutions, which will be a key differentiator in the digital channels of the Bank with other market competitors. * Conducts channel/product gap analysis, competitive research and industry evaluations to extract actionable insights to inform the digital strategy and determine the long-term digital backlog. * Analyze client needs and market research in order to decide which are the priorities to be targeted and provide an adequate response to the client segments being addressed. * Leads business case development, writing, and delivery as well as ROI-projections. * Plans, manages and facilitates all phases of the Digital life cycle, from inception through introduction into the marketplace. * Manages multiple, concurrent agile teams to define and execute the release plan on time and on budget. Roll-out business- critical change in short timescales whilst also adapting for other global and local programs running in parallel impacting the same audience. * Interfaces with QA and/or internal UAT resources to ensure requirements are met and approve finished product releases before it goes to the client. * Sets the direction and reviews product documentation for the digital banking solution suite * Tracks product and feature use to analyze and understand implications for product enhancements * Develops tools and processes to gather feedback to shape and build future products * Supports Sales and Marketing in promoting the products and ensuring revenue, business value, and client adoption goals are met * Define business and operational KPIs for owned products; develop targets and manage forecasting for each Defined KPI; partner with Analytic teams on deep dives for anomalies in trends, to define root cause and action plans. What You Bring: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor's degree in engineering, Data & Analytics, or Technology-related fields - Required 7+ Years Related experience in product development and/or line experience working with products. Required 2+ Years Management Experience - Required * Extensive knowledge and experience with creating and managing business requirements and user stories for software platforms. * Experience in developing digital product backlog and roadmaps with aggressive product delivery cycles. * Background in Consumer payments with strong understanding of ACH, Wires, Zelle, Cross-border payments, Real time payments, Debit cards is preferred. * Familiarity with regulatory compliance and risk management in the financial industry. * Must be an exceptional collaborator, able to build and leverage relationships at all levels of the organization. * Strong technology capabilities - must be able to manage major technology products end-to-end and develop key solutions for scalability. * Strong track record on product delivery and team leadership, managing complex and concurrent programs in dynamic organizations. * Knowledgeable about the external environment including Main banking competitors, Regulatory environment, Global Economy, Latest innovations and technologies. * Strong track record of Agile change leadership from inception through to execution and embedding, including establishing the vision and mandate. Certifications: No Certifications listed for this job. It Would Be Nice For You To Have: Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education. What Else You Need To Know: The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location. Base Pay Range Minimum: $97,500.00 USD Maximum: $160,000.00 USD Link to Santander Benefits: Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com) Risk Culture: We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management. EEO Statement: At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law. Working Conditions: Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required. Employer Rights: This does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this . The employer has the right to revise this at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason. What To Do Next: If this sounds like a role you are interested in, then please apply. We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at ****************** to discuss your needs.
    $97.5k-160k yearly Auto-Apply 16d ago
  • ONLINE CHAT MARKETING MANAGER

    Direct Staffing

    Digital marketing manager job in Dedham, MA

    5+ to 7 years experience The Online Chat Manager is responsible for developing a differentiated, world class, online customer engagement experience within key product groups. The individual will execute against an aggressive sales plan as well as drive strategy in a highly regulated, political, and visible channel. The Online Chat Manager will manage the strategic evolution of our online chat program as well as identify and drive the use of other emerging online customer engagement tools. The ideal candidate for this position will partner closely with TouchCommerce, our chat vendor, keep pace with digital engagement tools and practices, possess strong online sales and service acumen, and have strong analytical, optimization and project management skills. Manage vendor relationship with TouchCommerce Build upon chat roadmap and socialize 12-18 month strategy Develop, refine and execute online chat and customer engagement recommendations with TouchCommerce and internal partners Manage the monthly online chat transcript and metrics analysis Partner with TouchCommerce to optimize the overall chat program Define and build an online chat service program, including the development of chat scripts, training coordination, and ongoing coordination with sales chat program Perform and analyze tests of customer engagement functionality Manage chat scripting maintenance and compliance, including providing updates to scripting for new products and services Socialize chat program insights and results, including facilitating chat transcript reviews, sharing quarterly program results and recommendations, and sharing insights from transcripts and post-chat surveys Work with the larger business intelligence team to build out cross channel data integration Qualifications In-depth understanding of online sales and marketing tactics, online chat, customer engagement and online customer service tactics Ability to manage multiple workstreams , build cross-functional relationships, and manage risk in a highly regulated industry In-depth knowledge of optimization required for sustainability as changes month-to-month are frequent Experience in customer experience design, web analytics, and A/B split and multivariate testing Strong leadership and communication skills Vendor management and program management skills Preferably a strong understanding of banking products, revenue models and regulatory requirements Working knowledge of Word, Excel, PowerPoint, Access, WebTrends, and other business Intelligence databases and experience with e-marketing optimization tactics Bachelors degree required; BA in eCommerce or Web Marketing preferred; MBA preferred Some travel required (25%) SKILLS AND CERTIFICATIONS Online Chat Marketing Experience Additional Information All your information will be kept confidential according to EEO guidelines. Direct Staffing Inc
    $72k-106k yearly est. 1d ago
  • Marketing Analytics Manager

    Grand Circle Travel 4.6company rating

    Digital marketing manager job in Boston, MA

    Reporting to: Director of Digital Strategy Department: New Customer Acquisition / Digital Strategy Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. We're looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities. Key Responsibilities * Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks. * Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions. * Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy. * Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals. * Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development. * Provide proactive insights and recommendations to improve channel performance and marketing ROI. * Support forecasting and financial planning by aligning spend projections with performance trends. * Champion data governance and reporting consistency across teams and systems. Qualifications * 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles. * Strong understanding of paid digital channels and their respective KPIs. * Proven ability to connect marketing performance to revenue and business outcomes. * Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools. * Experience collaborating with or managing external media agencies. * Familiarity with attribution modeling, conversion tracking, and CRM integration. * Excellent communication skills with the ability to translate complex data into insights for non-technical audiences. * Self-starter with strong analytical skills, curiosity, and a collaborative mindset. Total Rewards The base salary range for this role is $135,000 - $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes. Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%). Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals. Your future, secured: 401(k) match, life insurance, and disability coverage. Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development. Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off. To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com.
    $135k-155k yearly 49d ago
  • Manager, Marketing & Sales Analytics

    Babson College 4.0company rating

    Digital marketing manager job in Wellesley, MA

    THE OPPORTUNITY The Manager, Marketing Analytics supports multi-channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions. WHAT YOU WILL DO Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value. Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders. Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team. Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College's marketing budget and tactics to maximize return on investment. Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties. Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College. Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection. Share in development and reporting of industry trends, best practices, and opportunities to internal team. Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team's sprint goals. Assumes additional responsibilities as required. YOUR TEAM WILL INCLUDE N/A WHAT EDUCATION AND SKILLS YOU WILL NEED Bachelor's Degree in analytics, statistics, computer science, marketing or other business-related field. A minimum of 4-6 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management. Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge. Proven experience with data analysis tools (Excel), marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce's Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools. Familiarity with AI tools (Copilot, ChatGPT) for research, data and analysis tasks. Strong Web, print, social, and verbal writing and communication skills. Understanding of usability and user-centered design. Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed. A deep interest in the latest developments, industry trends, and best practices for digital marketing, paid media and market research business analytics. Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results. Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions. HOW AND WHERE YOU WILL WORK Hybrid working arrangements available with at least one day a week in the office and others as needed and required at the manager's discretion. ADDITIONAL SKILLS YOU MAY HAVE Master's Degree a plus, not preferred if experience with latest technology and marketing trends are demonstrated. Experience working in an Agile organization preferred. Experience with SQL, R or Python a plus. This is an exempt position with the following pay range: $81,635-90,706 depending on a candidate's experience; the role is also eligible for bonuses based on performance and budget. Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week. Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits. Time Off: Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President's holidays are determined each year. Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match. Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program. All questions or concerns about this posting should be directed to the Office of Human Resources at *************.
    $81.6k-90.7k yearly Auto-Apply 60d+ ago
  • Online Feedback & Opinion Specialist - Flexible Part-Time Role

    Opinion Bureau

    Digital marketing manager job in Boston, MA

    Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
    $48k-68k yearly est. 1d ago
  • Marketing Analytics Manager

    Grand Circle 4.6company rating

    Digital marketing manager job in Boston, MA

    Reporting to: Director of Digital Strategy Department: New Customer Acquisition / Digital Strategy Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. We're looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities. Key Responsibilities Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks. Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions. Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy. Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals. Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development. Provide proactive insights and recommendations to improve channel performance and marketing ROI. Support forecasting and financial planning by aligning spend projections with performance trends. Champion data governance and reporting consistency across teams and systems. Qualifications 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles. Strong understanding of paid digital channels and their respective KPIs. Proven ability to connect marketing performance to revenue and business outcomes. Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools. Experience collaborating with or managing external media agencies. Familiarity with attribution modeling, conversion tracking, and CRM integration. Excellent communication skills with the ability to translate complex data into insights for non-technical audiences. Self-starter with strong analytical skills, curiosity, and a collaborative mindset. Total Rewards The base salary range for this role is $135,000 - $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes. Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%). Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals. Your future, secured: 401(k) match, life insurance, and disability coverage. Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development. Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off. To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com.
    $135k-155k yearly 49d ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Stoughton, MA?

The average digital marketing manager in Stoughton, MA earns between $72,000 and $147,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Stoughton, MA

$103,000

What are the biggest employers of Digital Marketing Managers in Stoughton, MA?

The biggest employers of Digital Marketing Managers in Stoughton, MA are:
  1. Evenflo
  2. Global Channel Management
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