Digital marketing manager jobs in Virginia - 822 jobs
Ecommerce Manager
Moore & Giles
Digital marketing manager job in Forest, VA
Moore & Giles, established in 1933 and located in Central Virginia, is a renowned leather company providing premium leather to various industries globally. Known for their commitment to quality craftsmanship, Moore & Giles also produces exceptional handcrafted leather products. The company is deeply rooted in tradition while continuously innovating to meet contemporary needs. Learn more about us at **********************
Role Description
We are seeking a full-time Ecommerce Manager to join our team on-site at our headquarters in Forest, VA. This role involves managing and optimizing ecommerce platforms, creating and implementing marketing strategies, and utilizing sales analytics to drive online growth. Responsibilities include overseeing website operations, ensuring a seamless user experience, analyzing consumer data, and developing innovative strategies to increase engagement and sales.
Essential Duties and Responsibilities:
Other duties may be assigned.
Collaborates with VP of Marketing on customer acquisition and traffic conversion strategies.
Uses data to validate current and planned roadmaps, effectiveness of campaigns, and inform changes in marketing approach.
Maintains and executes web roadmap and priorities.
Manages PDPs, PLPs, and landing pages.
Manages e-commerce product launches, pre-order products, and inbound stock.
Conceptualizes designs, integrates feedback, and navigates design challenges.
Manages external web development team, including project timelines, hours, and budget.
Conducts pre-production testing of new functionality and implements optimizations based on business partner feedback.
Manages site experience and performs quality tests regularly.
Tests and iterates to improve workflows and customer shopping experience.
Prioritizes and manages multiple projects to meet goals and deadlines, ensuring timely delivery with the marketing team.
Executes content and merchandising refreshes aligned with sales goals and broader creative plans.
Monitors inventory levels and communicates with sales and procurement teams.
Oversees integration of e-commerce platform with ERP, including PIM data.
Oversees integration of tools and platforms (e.g., NetSuite, Cylindo) to improve user experience.
Qualifications
2+ years experience designing in high-paced work environment with expansive portfolio.
A robust portfolio demonstrating expertise in photo editing, digital design, and technical design.
Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Bachelor's degree in design or related discipline.
Social media or content marketing experience a plus.
Preferred Experience and Skills:
Obsession with data-driven decision making.
A talent for creativity and problem-solving.
A keen eye for detail and appreciation of great design.
Ability to work independently and with a team to meet deadlines.
Excellent organizational skills and multitasking ability.
$83k-126k yearly est. 5d ago
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Director, Digital/Technical Product Management - Omni Enablement (Hiring Immediately)
USAA 4.7
Digital marketing manager job in Chesapeake, VA
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values honesty, integrity, loyalty and service define how we treat each other and our members. Be part of what truly makes us special and impactful.
The Opportunity
As a dedicated Director, Digital/Technical Product Management for Omni Enablement, you will lead teams of Digital or Technical Product Managers responsible for the strategy, ideation, definition, development and performance of digital and technology products and their experiences for USAA and its members. Oversees highly complex or strategic initiatives typically requiring confidentiality and enterprise-level visibility. Collaborates with Business and Technology stakeholders to lead a team responsible for tackling complex and challenging problems while maintaining situational awareness of the market in order to maximize the product portfolio. Focuses on the operational effectiveness, goals, and performance of the team and their products or product line (or set of product experiences), ensuring strategic alignment within a product portfolio.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.
What you'll do:
GenAI for Contact Center Enablement Strategy: Define and lead the product vision, strategy, and roadmap for leveraging Generative AI to directly support insurance agents in real-time during customer calls. This includes understanding the unique challenges and opportunities within agent-led conversations and how AI can enhance their ability to provide exceptional service, streamline information access, and improve outcomes.
Automation of Manual Processes: Proven experience in identifying and automating manual processes through digital solutions. This requires a deep understanding of process workflows, the ability to pinpoint inefficiencies, and the expertise to implement technology-driven solutions.
Product Lifecycle Adherence: Strict adherence to and management of the product lifecycle, from ideation and development to launch, iteration, and end-of-life. This ensures that products are delivered systematically and meet defined quality standards.
Attracts, selects, and develops a Digital or Technical Product Management team in the attainment of product and experience goals and objectives.
Manages day to day activities of the Digital or Technical Product Management team or and actively manages resources to ensure optimal efficiency and effective delivery.
Responsible for end-to-end technology and digital product management activities for a product portfolio, or product line or group, or a major market segment or vertical market.
Sets new Product strategies and leads team to define product strategy for a product portfolio, product line or group and oversees the development, analysis, and alignment of product strategy and roadmaps.
Applies product management expertise in state-of-the-art digital and technology domains.
Improves the business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions.
Guides teams in implementing data-driven methodologies across multiple channels, including emerging technology and mobility, to optimize end user experiences to drive KPI/KRIs.
Guides team in developing best-in-class practices, tools, and processes to collect data, member feedback, derive insights, and inform product decisions.
Leads team to effectively manage ambiguity, and influence others to drive clarity, solutions, and execution plan among team and stakeholders.
Collaborates with and influences senior leaders, Digital or Technical Product Managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/ feature launches.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelors degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
3 years of direct team lead or leading matrixed or cross-functional teams.
Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy.
Solid business acumen combined with strong technical and customer experience foundations.
Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research techniques, and standards.
Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
Ability to excel in a dynamic environment with shifting priorities and a high degree of independence.
Demonstrated people management skills.
What sets you apart:
AI Fundamentals: Understanding of Artificial Intelligence concepts, capabilities, and potential applications within product development and business process automation. This is crucial for leveraging AI to enhance the Agent Desktop, work tools and automate processes.
Contact Center Technology: Experience with contact center technologies is specified. This may relate to customer support for the Agent Desktop, applications or understanding how communication platforms can be integrated or automated.
Roadmap Development: Proven ability to create and manage comprehensive product roadmaps that align with business strategy and technological capabilities. This includes defining timelines, milestones, and feature prioritization.
Prioritization: Strong skills in prioritizing product features, initiatives, and technical debt based on business value, customer impact, and strategic alignment. This often involves using frameworks and data-driven analysis.
Agile Methodologies: Deep understanding and practical experience with Agile development frameworks to drive efficient product development cycles.
Product Vision and Strategy: Ability to define and articulate a clear product vision and overarching strategy that aligns with broader business objectives and technological advancements.
Gather Requirements: Skill in effectively gathering, analyzing, and documenting product requirements from various stakeholders, including business users, technical teams, and customers.
Stakeholder Management: Ability to effectively manage relationships and communication with diverse stakeholders, including navigating dependencies on other platforms and processes. This is critical for aligning efforts and ensuring smooth execution.
Cost-Benefit Analysis: Proficiency in conducting cost-benefit analyses to evaluate the feasibility and potential ROI of new features, automation initiatives, and strategic investments.
Contact Center Experience: Experience specifically within contact center environments, which may inform the approach to user support, customer interaction, and process optimization within the agent desktop and applications.
Automation Technologies: Familiarity with various automation technologies (e.g., RPA, workflow automation tools, AI-driven automation) and their application in streamlining business processes.
Business Strategy Integration: Ability to deeply understand and integrate business strategy into product development, ensuring that technology investments directly support organizational goals.
API Integration: Experience with API design, integration, and management to ensure seamless data flow and interoperability between different systems and platforms.
Product Management: Comprehensive experience in all facets of product management, from discovery and definition to launch and post-launch optimization.
Compensation range: The salary range for this position is: $143,320.00 - $273,930.00.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on ov
$97k-120k yearly est. 2d ago
Marketing Manager
Titan America 4.5
Digital marketing manager job in Virginia
Commercial & Infrastructure Solutions
Reports to: Senior Vice President of Marketing
Titan America LLC (NYSE: TTAM), a TITAN Group Company, is one of the premier producers of cement and building materials in the eastern United States and the North American subsidiary of the TITAN Group. With a history spanning over 100 years, Titan America has consistently delivered innovation, operational excellence, and sustainable solutions. Our comprehensive portfolio-including cement, aggregates, fly ash, ready-mix concrete, and specialty admixtures-serves diverse customer needs across commercial, industrial, and infrastructure markets.
The Opportunity
Titan America is seeking a strategic and results-driven MarketingManager - Commercial & Infrastructure Solutions to lead marketing initiatives across its full product portfolio and geographic footprint. This highly visible role is central to defining and executing strategies that strengthen market positioning, expand brand visibility, and deliver measurable business growth.
The Sr. MarketingManager will collaborate closely with sales, operations, product management, and technical services teams to ensure customer-focused, data-driven decision-making. The role requires both strategic vision and hands-on execution, with accountability for market intelligence, customer engagement, and campaign effectiveness.
Key Responsibilities
Market Strategy & Intelligence
Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential.
Conduct in-depth research on segment ecosystems-including competitors, influencers, regulatory developments, and industry trends-to identify risks and opportunities.
Build competitive models to inform pricing, positioning, and go-to-market strategies.
Marketing Execution
Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments.
Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers.
Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits.
Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging.
Lead digitalmarketing efforts-including CRM, website management, email, paid media, and social channels-to align with segment needs.
Customer & Industry Engagement
Strengthen Titan America's brand presence through participation in industry conferences, trade shows, and advocacy bodies.
Build and nurture relationships with key stakeholders, including contractors, architects, engineers, developers, and public sector decision-makers.
Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches.
Performance & Measurement
Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction.
Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives.
Drive adoption and visibility of Titan America's sustainable solutions, particularly lower-carbon and innovative construction materials.
Success Measures
Demonstrated increase in market share across commercial and infrastructure segments.
ROI from marketing campaigns that contribute directly to sales pipeline growth.
Increased adoption of admixtures, sustainable solutions, and innovative technologies.
Enhanced customer loyalty and preference for Titan America's product portfolio.
Strong cross-functional collaboration with sales, operations, and technical services.
Qualifications
Bachelor's degree in Marketing, Business, Engineering, or Materials Science (MBA preferred).
6-8 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals.
Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets.
Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes.
Proficiency in CRM systems, digitalmarketing platforms, and analytics tools.
Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging.
Proven ability to influence stakeholders, lead change, and collaborate across departments.
Willingness to travel up to 75% for customer, industry, and internal engagements.
Why Join Titan America?
At Titan America, you will join a global leader with more than a century of success, innovation, and sustainability. This role provides the opportunity to shape the future of commercial and infrastructure markets, while working with high-performing teams across the United States and internationally.
We are proud to offer a competitive compensation package, including:
Market-leading base salary
Annual performance-based bonus
Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more)
Our culture is built on safety, integrity, accountability, and sustainability. We invest in our people, providing opportunities for professional growth, development, and long-term career success.
$73k-105k yearly est. 2d ago
Paid Media Manager
Capcenter 4.2
Digital marketing manager job in Richmond, VA
CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition.
What You'll Do
Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships.
Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations.
Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance.
Use audience insights and data to shape targeting and creative recommendations.
Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns.
Develop performance reports and deliver actionable insights to leadership.
Uphold CapCenter's media governance and quality control standards.
What You Bring
5-10+ years of experience managing paid media across digital and traditional channels.
Proven media planning expertise-budgeting, forecasting, and channel strategy.
Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation.
Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs.
Excellent communication, organizational skills, and cross-functional partnership experience.
Experience in financial services or regulated industries is a plus.
Join us to help build a smarter, more efficient media engine powering CapCenter's growth.
$69k-115k yearly est. 2d ago
Product Manager
Curate Partners
Digital marketing manager job in Arlington, VA
The Platform Team manages and enhances the company's core inventory platform, which houses detailed information on properties, units, amenities, parking, and other key assets. This platform serves as a foundational system for the organization, supporting both corporate operations and on-site management teams.
We're seeking an Associate Product Manager with strong product orientation - someone who's eager to grow into a Product Management role - to help translate business needs into impactful product solutions that drive efficiency and value across the company.
Key Responsibilities
Partner with stakeholders to understand business challenges, identify opportunities, and define clear requirements.
Gather, document, and translate requirements into actionable user stories and acceptance criteria for development and data teams.
Act as a bridge between business and technical teams, ensuring mutual understanding and alignment throughout the product lifecycle.
Analyze data and user behavior to generate insights, measure adoption, and support product decisions.
Develop and deliver presentation materials and documentation, including PowerPoint decks, Figma mockups, and Visio process flows.
Support rollout, communication, and adoption of new platform features and enhancements.
Preferred Skills
Experience with Digital Adoption Platforms (DAPs) such as Pendo, WalkMe, Applearn, or Apty.
Familiarity with Contract Lifecycle Management (CLM) systems, including DocuSign CLM or similar tools.
$82k-115k yearly est. 3d ago
Social Media & Content Manager
Alarm.com 4.8
Digital marketing manager job in Virginia
Alarm.com is seeking a creative, confident, and driven Social Media & Content Manager who thrives both behind and in front of the camera. This hybrid role requires a strong background in filming, editing, and on-camera presentation for digital platforms. As a core member of the Alarm.com social media team, you will develop engaging content ideas, appear as a host/personality in videos, capture on‑brand video and photo content, and edit for optimal performance across all major social channels. The ideal candidate is a self‑starter, passionate about storytelling, comfortable engaging audiences directly, highly collaborative, and always up to date with the latest social media trends.
Key Responsibilities:
Collaborate closely with the social media team to brainstorm, plan, and script compelling content ideas tailored to platform best practices (Instagram, TikTok, YouTube, Facebook, and LinkedIn).
Independently film high-quality video and photo content featuring our products, team, partners, themselves, and industry stories, both in-studio and on-site as required.
Be an on-screen personality and spokesperson with experience in front of a camera.
Edit videos and photos for different formats, ensuring each piece aligns with Alarm.com's brand voice, visual style, and the unique requirements of each platform.
Maintain an organized library of digital assets and raw files for ongoing reuse and adaptation.
Stay informed on evolving social media trends, tools, and creative approaches; proactively propose new content styles and concepts and pivot as needed to leverage trends to keep the Alarm.com brand fresh and engaging.
Collaborate with internal stakeholders, including marketing, PR, and product teams, to accurately represent product features and company messaging.
Support the social media team in live events, webinars, and product launches where content capture and rapid editing may be required.
Other duties as assigned.
Qualifications:
5+ years of experience creating and editing content for social media platforms - including filming, post-production, and regularly appearing on-camera as a host, personality, or spokesperson - with a portfolio that demonstrates both technical production expertise and on-camera presentation skills.
Portfolio showcasing creative social media content that demonstrates both technical production (video/photo) and on‑camera presentation skills - please include links.
Proven ability to ideate, storyboard, film, appear on‑camera, and edit content independently for diverse social media platforms.
Expert proficiency with industry‑standard video/photo editing tools (e.g., Adobe Premiere, Final Cut Pro, After Effects, Photoshop, Canva, CapCut) and optimizing output for specific social formats.
Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
WHY WORK FOR ALARM.COM?
Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
Focus on fun: Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.
Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.
COMPANY INFO:
Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.
For more information, please visit **************
COMPANY BENEFITS:
Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!
Alarm.com is an Equal Opportunity Employer
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.
Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to ********************************.
$64k-91k yearly est. Auto-Apply 60d+ ago
Online Marketing Manager
Weightnot
Digital marketing manager job in Vienna, VA
WeightNot ℠ is the Mid-Atlantic's is the leading provider of medically designed, non-surgical weight loss programs. WeightNot℠ has shaped the lives of thousands - most of whom had previously failed on other weight loss plans - reliably achieving average results of 20-30+ pounds lost for participants. The program's proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management. For more information, visit
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Job Description
This position is responsible for all electronic and Web based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include:
- SEO/Natural Search Results Rankings for Major Key Words
- Web Site and Campaign Traffic to Lead Conversion Levels
- Email Campaign Design, Scheduling & Delivery
- Email Open Rates and Response Rates
- Email Campaign Deadline Management/Timeliness
- Email CampaignSplitRun Testing Execution
- Prospect/Client Segmentation Model Development and Implementation
- Lead Generation Partner Site Testing, Expansion and Management
- Cost Per Click (CPC) to Historical Levels (and lower)
-CPCBudget Management and Campaign Optimization
-CPCKeyword Expansion and Testing
- Implementation of CPCTraffic Conversion Tracking/Analytics
- Reporting Timeliness and Accuracy
Position responsibilities include the following:
Online Advertising/Marketing/PR
- Pay Per Click Campaign Development, Management and Conversion Tracking
Google, Yahoo, Bing, Facebook
Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new key word generation
- Social Media and Community Management
Facebook, Twitter
- Partner Lead Generation Site Management, Updates and Conversion Tracking
Respond, AHB, etc.
- Online Property/Partner Opportunity Identification - Daily Candy, etc.
- Affiliate Network Development
- Lead Quality - cleansing, appending and scoring (modeling)
- Online PR - Drafting and editing releases to online media outlets
Web Site Management
- Web Lead Form Maintenance and Management
- Web Site Updates - Promotions, Landing pages, Contact Info
- Web Site Optimization for Natural Search
- Visitor Path tracking and analysis
- Usability review and testing
- Blog Content updates
- Competitor tracking and analysis - Web sites, banners, promotions, online strategies
Database Marketing
- House List (prospect) development and maintenance
- Client and Prospect Segmentation - By interest, demographic, source, etc.
- Unsubscribe management
- Email Marketing Programs - Ongoing Client and Prospect Communications
- Newsletter Mailing Execution
- Online Referral/Lead/List Source Development
- Client Lifetime Value, Retention and Repeat Purchase Analyses
- Referral Program Design, Development and Testing
Lead Management and Tracking
- Continuous Online Lead Review (and Routing as necessary)
- Continuous Center Lead Log Review and Tracking
- Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition
Marketing Analysis and Reporting
- CPC,CPL, CPA Analyses
- Channel/Media and Service Line Analyses
- Projections - Lead and Revenue Generation
- Web Stats - Visitor Traffic, Visitor Activity and Conversion
- Other Reports as Necessary
Qualifications
College Degree in Marketing or similar concentration required.
Familiarity with SEO/Natural Search Results Rankings for Major Key Words
Familiarity with CPC,CPL, CPA Analyses
Familiarity with or implementation of CRM strategies and tactics
Proficiency with Data analysis
Proficiency with Web Analytics tools and techniques
Outstanding project management skills
Experience with CRM/Customer Experience Management Analysis
Understanding of the Direct Marketing process
Superior analytical skills. Must be very comfortable with MS Excel
High energy, driven/motivated self starter
Results driven professional, always focusing on what will improve the business
Strong sense of responsibility
A real team player. Very collaborative
$72k-105k yearly est. 15h ago
Digital Transformation: Dynamic Graphics and Communication
Strategic Insight, Ltd.
Digital marketing manager job in Arlington, VA
Strategic Insight, Ltd., is seeking a Specialist in Dynamic Graphics and Communication to support our Digital Transformation Team. This position is a Hybrid work schedule. Mandatory Requirement: Applicants selected for this position may be subject to a Government Security Investigation and must meet eligibility for access to classified information at the Secret clearance level.
Are you a strategic thinker who can apply your special knowledge to a complex problem or industry? Are you savvy in modern technology concepts and understand human-centered change management? Can you communicate well and help others learn about areas where you're the subject matter expert? Are you actively excited to learn about areas you know little about, but can find an integration point with your work?
If you said yes to all of the above, then join our growing Digital Transformation department. We are looking for a Dynamic Graphics and Communication savvy person who can focus on helping clients transform across People, Data, and Technology by understanding their processes. You will visually communicate complex technical and cultural change topics to a variety of audiences in order to help people adopt behaviors, understand new skills, and accept new tools for digital transformation adoption and success using everything from simple sketches and graphic design principles to animation and video.
Our team uses agile techniques for developing innovative and strategic solutions through transparent communication, proactive tasking, and integrated team methods to ensure we collaborate naturally for our client's benefit. This opportunity offers the ability to contribute to the digital strategy initiatives and develop exciting, leading-edge techniques in data management for a federal client. Candidates should be team players, critical thinkers, and problem solvers who enjoy working in a dynamic collaborative environment. Comfort in a fast-paced, dynamic, open, collaborative, and highly visual environment, and the ability to work on multiple projects with diverse stakeholders simultaneously, are critical.
Summary:
The ideal candidate is a technical expert with exceptional communication skills, ready to contribute to a diverse team. To be successful, you should be able to easily demonstrate your ability to solve problems, manage relationships, fail with humility, learn with curiosity, and always have something of value to contribute. Your visual communication skills will be critical in making complex digital transformation concepts accessible and engaging for all stakeholders, driving successful adoption and cultural change. Your role is pivotal in our clients' digital transformation journey.
Core responsibilities include, but are not limited to:
Lead the design and creation of compelling visual assets, including infographics, presentations, and digital media, to support change management initiatives.
Participate in developing communication strategies that effectively convey digital transformation concepts to diverse audiences.
Create and produce animated videos and other motion graphics to explain complex processes and new technologies.
Collaborate with subject matter experts to translate technical information into clear, visually engaging content.
Utilize graphic design principles and storytelling techniques to create training materials and user guides.
(Senior-Level) Responsibilities include, but are not limited to:
Develop and oversee the visual communication strategy for large-scale digital transformation programs.
Mentor junior designers and communication specialists, providing guidance on best practices for visual storytelling and content creation.
Lead the production of high-level videos and interactive media for executive-level communication and stakeholder engagement.
Manage vendor relationships for outsourced creative projects and ensure brand consistency across all visual materials.
Education and Experience:
Bachelor's or Master's degree in Graphic Design, Communications, Multimedia Arts, or a related field.
3-5 years of experience in a role focused on visual communication, graphic design, or content creation.
Proficiency with design and animation software such as Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere Pro).
A strong portfolio demonstrating a range of visual communication work, from static graphics to motion design.
Experience working in a fast-paced, agile environment, preferably within a government or consulting setting.
Team Culture:
A.S.K (Agile, Strategic, Kind): Strategic thinkers who understand that agility means prioritizing people, functional deliverables, team collaboration, and flexibility to change while treating each other with 4kindness.5
Continuous Learner: People who have the drive and inspiration to learn about new technology and modern processes. Natural collaborators who embrace curiosity to benefit the team.
SI Team Culture:
Diversity: All staff members are expected to accomplish their work in a businesslike manner, and always be courteous toward all other staff members, clients, business associates, guests, and visitors. All staff members should be treated in a manner free from bias, favoritism, and any form of illegal discrimination.
Ethics: All members of Strategic Insight should be marked by a commitment to excellence, professional integrity, self-discipline and wise judgment. Our employees reflect this by attention to detail, comprehensive staff work, and honorable behavior.
The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
Strategic Insight, Ltd. is an equal opportunity employer. We are committed to providing equal opportunity to all applicants and employees in full compliance with all applicable state and federal laws prohibiting discrimination on the basis of race, color, age, gender, religion, national origin, disability, protected veteran status, or any other class protected by applicable state or federal law.
$60k-97k yearly est. Auto-Apply 60d+ ago
Strategy & Innovation Director - Digital Solutions
Carebridge 3.8
Digital marketing manager job in Richmond, VA
Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered.
Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location will not be considered for employment, unless an accommodation is granted as required by law
The Strategy and Innovation Director - Digital Solutions will oversee strategic alignment, cross-functional planning, and long-term road mapping for medical cost management. This position translates insights and technology into actionable business strategies, coordinates enterprise-wide initiatives, and identifies innovation and growth opportunities. It acts as a bridge between business leadership, analytics, and platform development teams to ensure cohesive and future-oriented execution.
How You Will Make an Impact
* Align strategies with the overarching IT strategies and advancing technology solutions to support business growth and opportunities.
* Supports the commercialized model where Carelon is developing software/portfolios of digital and technical solutions/products.
* Serves as the ambassador for Carelon IT and business units to the Innovation & Digital teams. Assists with transformation stage gates.
* Support IT and business partners with budget management, financial and funding guidance.
* Represent IT in client facing discussions to drive growth & retention.
* Support partner evaluations by connecting IT & Business strategies and influencing adoption of Carelon technology differentiators into overall business strategy to Develop, Implement & Support strategic planning and roadmaps.
* Advancing innovative solutions that support business growth.
* IT partner for business ideation pipeline representing IT in solution ideation sessions.
* Influence the delivery of new technology solutions to market faster.
Minimum Requirements
Requires an BA/BS degree in Information Technology, Computer Science or related field of study and a minimum of 15 years of experience in technology, product management, strategic planning, and/or consulting, or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities, and Experiences
* Experience in a healthcare or health plan environment is strongly preferred.
* Strategic Communication: Expertise in creating compelling narratives and presentations for diverse audiences is strongly preferred.
* Leadership Alignment: Ability to align strategic initiatives with leadership priorities and ensure effective execution is preferred.
* Project Management: Skilled in managing action items, tracking progress, and ensuring timely follow-ups is preferred.
* Collaboration: Proven ability to foster cross-functional collaboration and streamline processes across teams is preferred.
* Innovation and Technology Integration: Strong understanding of IT and business strategy alignment to drive technology adoption and business growth is preferred.
Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Who We Are
Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.
How We Work
At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact ******************************************** for assistance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
$97k-137k yearly est. Auto-Apply 60d+ ago
Marketing & Social Media Manager - Calypso Bar and Grill
Moliar Management
Digital marketing manager job in Virginia Beach, VA
Calypso Bar & Grill | Virginia Beach Oceanfront Calypso Bar & Grill is seeking a Marketing & Social Media Manager to plan and execute marketing strategies that drive guest traffic, event attendance, and brand awareness for a high-volume oceanfront restaurant. This role blends content creation with real marketing execution.
Key Responsibilities
Plan and execute restaurant marketing campaigns tied to sales goals
Promote events, specials, private events, and seasonal activations
Manage social media content calendars, posting, and engagement
Capture and create on-site photo and video content
Support email, text, and digitalmarketing initiatives
Coordinate promotions with management and operations teams
Track campaign performance and adjust strategy based on results
Maintain brand consistency across all digital channels
Marketing Focus Areas
Event promotion and ticket sales
Seasonal campaigns and tourism-driven marketing
Daily specials and limited-time offers
Brand storytelling and guest experience content
Review monitoring and reputation support
Qualifications
2+ years of restaurant or hospitality marketing experience preferred
Strong understanding of restaurant promotions, guest traffic drivers, and digitalmarketing
Experience with Instagram, Facebook, Meta Business Suite, and Canva
Comfortable working on-site during events and peak periods
Flexible availability including nights, weekends, and holidays
Why Calypso
Competitive pay based on experience
Dining discounts at Moliar Hospitality Group venues
Growth opportunities within a multi-concept hospitality group
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Moliar Hospitality Group is a locally owned and operated food and beverage organization that focuses on enriching the lives of our guests, our employees and owners. We do this through superior quality food and beverages, customer service, sales growth, cost, and treating our employees like family. We believe that our employees are our most important resource and our success depends upon creating and retaining a staff capable of delivering an exceptional dining experience to every customer, every time. We currently own and operate 4 successful establishments: Calypso Bar and Grill, Repeal Bourbon and Burgers, 2 Hair of the Dog Eatery's(Downtown Granby, & Loehmann's Plaza in Virginia Beach)
Calypso Virginia Beach
Facebook
Instagram
Repeal Virginia Beach
Facebook
Instagram
Hair of the Dog Virginia Beach
Facebook
Instagram
Hair of the Dog Granby
Facebook
Instagram
$48k-65k yearly est. Auto-Apply 14d ago
Director of Digital Strategy
Susan B. Anthony List 3.7
Digital marketing manager job in Arlington, VA
Full-time Description
Are you a digital strategist ready to make a national impact? SBA is seeking a Director of Digital Strategy to lead our online presence and engagement across social and digital platforms. This is your opportunity to craft compelling content, grow audiences, and amplify a mission that changes lives.
As a key leader reporting to the Communications Director, you'll set the vision for SBA's digital strategy-driving innovation, influencer engagement, and data-informed decisions that keep us at the forefront of the conversations.
Why Join Us? At SBA, you'll be part of a passionate team making a real impact. We offer a collaborative environment, opportunities for growth, and the chance to shape national conversations on the life issue.
Susan B. Anthony Pro-Life America (SBA) is the largest pro-life political organization in the country, with a nationwide network of over 1 million Americans. We combine politics with policy, investing heavily in voter education and issue advocacy to advance laws that protect the unborn.
What You'll Do
Develop and manage content strategy for all social and online channels.
Lead SBA's social content calendar and ensure brand consistency.
Advise teams on tactics informed by analytics and performance data.
Review and approve social content for quality and impact.
Contribute to copywriting for posts and campaigns.
Build influencer and brand ambassador strategies.
Support affiliated initiatives like Charlotte Lozier Institute and Her Plan.
What We're Looking For
Strategic Vision: Ability to set and execute a bold digital strategy.
Creative Expertise: Strong short-form copywriting and editing skills.
Digital Mastery: Deep knowledge of social media platforms and trends.
Analytical Mindset: Use data to optimize performance and guide decisions.
Leadership: Experience managing teams and multiple projects under tight deadlines.
Requirements
Bachelor's degree in marketing, communications, or related field.
Strong writing, editing, and communication skills.
Proven experience in social media and digital strategy.
Commitment to SBA's pro-life mission and values.
Preferred:
Experience in the pro-life movement or conservative organizations.
Election or campaign experience is a plus.
Position Type/Expected Hours
This position is a full-time position. Hours are typically 8:30 AM - 5:30 PM EST, Monday-Friday. Weekend and evening work may be required.
Travel
This position may require occasional travel for events and social media opportunities.
Benefits That Matter
At SBA, we believe in taking care of our team so they can focus on making an impact. Our comprehensive benefits package includes:
Health, dental, and vision insurance - because your well-being matters.
401(k) with employer match - invest in your future while you change the world.
Life insurance and short- & long-term disability coverage - peace of mind for you and your loved ones.
Paid holidays and generous PTO - recharge and come back ready to fight for life.
Free onsite parking - because convenience counts.
Our Culture: Bold, Mission-Driven, and United
At SBA, we live by our core values: sacrificial, ambitious, scrappy, and team-oriented. Our people are experts in their fields, relentless in their work, and deeply committed to ending abortion. We collaborate, support one another, and seize every opportunity to advance the cause of life. If you're ready to bring passion, grit, and heart to a mission that matters, you'll fit right in.
We are an Equal Opportunity Employer
We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, or any other protected characteristic.
Salary Description $70,000 - $120,000 annually.
$70k-120k yearly 46d ago
Digital Marketing & Communications Manager
Virginia Tech 4.6
Digital marketing manager job in Blacksburg, VA
Apply now Back to search results Job no: 535156 Work type: Administrative & Professional Senior management: Architecture, Arts, and Design Department: Dean - Architecture
Job Description
The College of Architecture, Arts, and Design (AAD) is seeking a digitalmarketing & communications manager to lead the execution of a cohesive digital strategy across the college's communications channels. This individual will be a member of the college's marketing and communications team, charged with telling the story of the college and elevating the work of students, faculty, and staff while engaging a wide spectrum of audiences.
The digitalmarketing & communications manager will lead efforts within the college to design and maintain a consistent and inspiring online presence that is informed by strategic priorities and elevates ongoing work and activities across websites, social media platforms, emails and newsletters, and other digital content. This position will be responsible for the creation, coordination, and implementation of website design and content within the university's content management system, tracking analytics to inform strategy. The digitalmarketing & communications manager will also work to create and curate engaging content for social media platforms that champions student learning, faculty research, and the Virginia Tech brand. Additionally, this individual will serve in an advisory role to train and support other digital platform users across the college to maintain best practices and implement new knowledge and tools.
The ideal candidate will have professional experience working with website content management systems and social media platforms within a marketing and communications framework. An ability to assist with content creation (copywriting, photography, and videography) is also required. The digitalmarketing & communications manager should be a self-starter who can work independently, multitask, and navigate multiple deadline-driven projects simultaneously.
The digitalmarketing & communications manager reports to the director of marketing and communications and is a member of the AAD advancement team. As such, the individual's efforts will be strategically aligned to support the goals and priorities of the college and university and must follow established brand guidelines, university policies and procedures, and accessibility standards.
Required Qualifications
* Bachelor's degree in information technology, computer science, marketing, media, communications, or related field or related professional experience coupled with a bachelor's degree.
* Demonstrated experience in developing and executing digital content and design strategies to achieve specific goals for targeted audiences.
* Demonstrated experience in developing and managing websites within an enterprise CMS.
* Demonstrated experience managing multiple social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and/or X.
* Demonstrated knowledge and experience utilizing Google Analytics and social media metrics to improve user experience, reach, and engagement.
* Demonstrated excellence in written communication skills, including digital copywriting.
* Demonstrated experience in project management to meet deadlines and manage multiple projects simultaneously.
Preferred Qualifications
* Experience working in and knowledge of a higher education institution or environment, institutional marketing, or advancement.
* Proficiency in Adobe Ensemble.
* Demonstrated experience utilizing existing templates and components within a CMS, as well as developing custom components and a working knowledge of HTML and CSS.
* Demonstrated proficiency working with a CRM such as BBIS, Slate, Salesforce, or Hobson's Connect.
* Demonstrated experience working with and improving website SEO.
* Demonstrated proficiency in Adobe Creative Suite.
* Demonstrated experience in taking and editing photos and videos.
* Knowledge of Virginia Tech or other institutional branding and brand elements.
* Demonstrated experience using Wrike or other project management tool.
Application Materials
For full consideration, interested candidates are required to submit the following:
* Updated resume
* Cover letter that articulates how their background and experience aligns with the qualifications for the position
* Name and contact information for three professional references
* a PDF or other document that lists websites and social media sites they have managed and created content for; this should include specific information such as name, URL (if website) or name/handle if social media, specific dates, and their role (manager, content creator, moderator, etc.)
* Examples of digital campaigns they have created and executed across multiple platforms (web, social media, and/or email)
Overtime Status
Exempt: Not eligible for overtime
Appointment Type
Regular
Salary Information
Salary range is $65,000 - $70,000 per year
Hours per week
40+, evenings & weekends as needed
Review Date
January 19, 2026
Additional Information
The successful candidate will be required to have a criminal conviction check. This position is eligible for a hybrid work arrangement of no more than two days of remote work per week following a fully onsite onboarding period to support successful training and transition.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Erin Kowtko at ************** during regular business hours at least 10 business days prior to the event.
Advertised: December 23, 2025
Applications close:
$65k-70k yearly 9d ago
Digital Marketing Coordinator
Firstbank 4.6
Digital marketing manager job in Abingdon, VA
The First Bank and Trust Company is seeking a results-driven and creative DigitalMarketing Coordinator to support the strategy and execution of the bank's digital programs. This individual will manage content calendars, publish posts, build emails, assist with short-form video, and help optimize campaigns over time.
Responsibilities:
Develop and implement a month-to-month content strategy aligned with the overall marketing goals and annual content calendar.
Manage daily execution of digital content across all digital platforms including social media, website, email marketing systems, and social platforms.
Work with cross-functional teams to create engaging campaigns that promote the bank and our products and services.
Monitor, analyze, and report on performance metrics across digital channels, using data to inform improvements and optimizations.
Ensure consistency in voice, tone, and brand across all digital communications.
Produce graphics, video, and other multimedia content as needed.
Qualifications:
Bachelor's degree in DigitalMarketing, Communications, or a related field.
2+ years of experience in digitalmarketing, content creation, or campaign management.
Strong knowledge of social media platforms, CMS tools, and email marketing platforms.
Experience with digital analytics tools (Google Analytics, social insights, etc.).
Creative thinker with strong attention to detail and an eye for design.
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
BENEFITS FOR FULL-TIME EMPLOYEES:
PTO Leave is 20 Days per year earned monthly.
First Bank and Trust recognizes 11 paid holidays, when the holidays occurs during the work week.
Medical, Dental and Vision Insurance coverage starts the 1st day of the month after hire date.
Employees are automatically enrolled in the bank's 401K/ESOP Plan.
First Bank and Trust provides basic life insurance coverage equal to two times an employees' base salary.
First Bank and Trust provides long-term disability Insurance coverage.
Normal work week is Monday- Friday between 8:30 - 5:00.
Some travel may be required.
First Bank and Trust is an Equal Opportunity Employer EOE/AA/M/F/Disabled/Veteran
$44k-66k yearly est. Auto-Apply 28d ago
Senior Brand Marketing Manager | JW Marriott Reston Station Hotel
Crescent Careers
Digital marketing manager job in Reston, VA
Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand MarketingManager for the JW Marriott Reston Station!
Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond.
We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.
We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with:
Generous compensation package
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Discounts with our Crescent managed properties in North America for you & your family members
What will you be doing?
The Senior Brand MarketingManager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
This is a dynamic role at the intersection of hospitality, culture, and creativity- ideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution.
JOB SUMMARY
Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.
Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking.
Performance Analysis & Optimization
Monitor brand health of our focus brands
Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies.
Conduct ad-hoc research to fill in gaps in consumer understanding.
Stay abreast of industry trends, competitor activities, and consumer preferences.
Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance.
What is required?
Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
Content strategy and creation, copywriting, photoshoots and video shoots
Digital images, ads and messaging
VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
F&B activations and project management
Sales support/client site tour creative
Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience.
Passionate about creating a genuine customer experience while achieving revenue objectives.
Self-starting personality with an even disposition.
Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
Ability to solve problems quickly, think creatively, and manage multiple streams of work
Excellent communication, interpersonal, and presentation skills
Demonstrate ability to project manage complex initiatives from conception to successful execution.
Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!
Our Differences Are What Make Us Great:
At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That's why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
$84k-122k yearly est. 4d ago
Fitness Grass-Roots Marketing and Assistant Manager
Body20 Potomac Falls
Digital marketing manager job in Sterling, VA
Job DescriptionBenefits:
Free uniforms
Health insurance
Opportunity for advancement
Work in the Future of Fitness! BODY20 is a new boutique fitness studio offering personal training with FDA-cleared Electric Muscle Stimulation (EMS) technology. One 20 minute workout is equivalent to hours in the gym so you can build muscle and burn calories without the need for heavy weights and impact on the joints. BODY20 members come from all fitness levels - from busy professionals & parents with no time for the gym, to GLP-1 patients trying to minimize muscle loss while dropping weight, to fitness fanatic looking for the next level of athletic performance, to those with injuries or bad joints where heavy weights in a traditional gym is challenging. BODY20 helps transform lives, 20-minutes at a time!
As a Grass-Roots Marketing & Assistant Manager, you will be responsible for local community grass-roots marketing, execute member sales and help out with studio operations
Responsibilities:
Grass-Roots Marketing
Identify local businesses that would be logical collaborative partners for BODY20 where their customers could benefit from EMS (e.g. chiropractors, medspas, salons, kids activities)
Reach out to businesses via phone, email and in-person visits to establish relationships and setup events
Attend offsite events and engage potential BODY20 members, offering free arm workouts
Fitness Training
Become a certified trainer with the Electric Muscle Stimulation device so you train first time visits for sales and fill in and train members when required to help out coaches
No previous fitness or personal training experience or certification required -- EMS specific training and certification will be provided. A motivating and friendly disposition to deliver a fun and encouraging 1-on-1 fitness session is all that is required!
Sales
Learn the BODY20 first time visit sales process, including Inbody body composition analysis review
Host first time visitors in the studio, guiding them through the workout, recommending a BODY20 membership plan and signing up new members
Sales commissions to be paid for new members
Operations / Assistant Manager Duties:
Help create content and manage social media channels
Assist with member escalations and requests
Help maintain the studio and provide a safe & clean environment for members
Assist with back end administrative tasks (e.g. past dues, member retention, staff scheduling)
Requirements:
Passion for health and wellness
Previous experience in a sales role, with an excitement for sales
Strong communication skills
Comfort working on multiple concurrent activities, while still keeping an eye on the details
An energetic and friendly disposition
Previous fitness experience / certification in personal training or fitness instruction is a plus
Role Logistics:
Role may be part time or full time - subject to discussion
Schedule may include a weekend day depending on scheduling and event needs
This is not a remote or work-from-home role
Total compensation includes base plus commission for new member sales and performance bonsues
Ample opportunity for growth to studio leadership and as more studios are opened
This position will be an employee of the local BODY20 franchisee owner, not BODY20 corporate. Youll get the best of both worlds a supportive local owner and support from BODY20 corporate
Benefits:
Access to a defined benefits healthcare plan
Fitness casual dress-code
Free Studio Membership
Product discounts
Fun, collaborative work environment
$81k-120k yearly est. 16d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Arlington, VA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$99k-137k yearly est. 60d+ ago
Content & Social Media Manager at Visit Alexandria
Position is responsible for creating a classroom environment that develops skills in Marketing courses.
Teaches content and skills in Marketing courses, utilizing curriculum designated by Newport News Public Schools.
Instructs students in citizenship and basic subject matter specified in state law and administrative regulations and procedures of Newport News Public Schools.
Adapts marketing material and methods to develop relevant sequential assignments and lesson plans that guide and challenge students.
Develops lesson plans and supplementary materials compatible with the division's basic instructional philosophy and congruent with course standards; provides individualized and small group instruction in order to adapt the curriculum to the needs of each student and subgroups of students.
Evaluates academic and social growth of students, prepares report cards, maintains appropriate records to include attendance reports, checklists, census forms, and other recordkeeping activities as necessary.
Encourages students to think independently and to express original ideas.
Evaluates each student's progress in meeting the course standards for marketing skills.
Establishes and maintains standards of student behavior needed to provide an orderly, productive classroom environment.
Communicates with parents and school counselors on student progress.
Supervises students in assigned out-of-classroom activities during the working day.
Participates in faculty committees and the sponsorship of student activities.
Administers testing in accordance with division testing practices.
Models nondiscriminatory practices in all activities.
(These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.)
Minimum Qualifications (Knowledge, Skills and/or Abilities Required)
Must possess a Bachelor's or Master's degree in education or a related field. Must be eligible or possess Virginia Collegiate Professional License or Postgraduate Professional License with appropriate endorsement to teach Marketing. Must possess ability to communicate effectively verbally and in writing. Must possess the ability to establish and maintain effective working relationships with students, staff, parents, & the public.
For additional information, go to: *************************************************
If you are interested in teaching but do not currently have a teaching license, you may be eligible for our Associate Teacher program! To learn more about this position please see the job description here: ******************************************************************** If you are interested in being an Associate Teacher for Marketing, apply to this posting. Human Resources can assist you with any licensure questions you may have.
$55k-67k yearly est. 9d ago
Director, Digital/Technical Product Management - Omni Enablement
USAA 4.7
Digital marketing manager job in Chesapeake, VA
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.
The Opportunity
As a dedicated Director, Digital/Technical Product Management for Omni Enablement, you will lead teams of Digital or Technical Product Managers responsible for the strategy, ideation, definition, development and performance of digital and technology products and their experiences for USAA and its members. Oversees highly complex or strategic initiatives typically requiring confidentiality and enterprise-level visibility. Collaborates with Business and Technology stakeholders to lead a team responsible for tackling complex and challenging problems while maintaining situational awareness of the market in order to maximize the product portfolio. Focuses on the operational effectiveness, goals, and performance of the team and their products or product line (or set of product experiences), ensuring strategic alignment within a product portfolio.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.
What you'll do:
• "GenAI for Contact Center Enablement" Strategy: Define and lead the product vision, strategy, and roadmap for leveraging Generative AI to directly support insurance agents in real-time during customer calls. This includes understanding the unique challenges and opportunities within agent-led conversations and how AI can enhance their ability to provide exceptional service, streamline information access, and improve outcomes.
• Automation of Manual Processes: Proven experience in identifying and automating manual processes through digital solutions. This requires a deep understanding of process workflows, the ability to pinpoint inefficiencies, and the expertise to implement technology-driven solutions.
• Product Lifecycle Adherence: Strict adherence to and management of the product lifecycle, from ideation and development to launch, iteration, and end-of-life. This ensures that products are delivered systematically and meet defined quality standards.
• Attracts, selects, and develops a Digital or Technical Product Management team in the attainment of product and experience goals and objectives.
• Manages day to day activities of the Digital or Technical Product Management team or and actively manages resources to ensure optimal efficiency and effective delivery.
• Responsible for end-to-end technology and digital product management activities for a product portfolio, or product line or group, or a major market segment or "vertical" market.
• Sets new Product strategies and leads team to define product strategy for a product portfolio, product line or group and oversees the development, analysis, and alignment of product strategy and roadmaps.
• Applies product management expertise in state-of-the-art digital and technology domains.
• Improves the business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions.
• Guides teams in implementing data-driven methodologies across multiple channels, including emerging technology and mobility, to optimize end user experiences to drive KPI/KRIs.
• Guides team in developing best-in-class practices, tools, and processes to collect data, member feedback, derive insights, and inform product decisions.
• Leads team to effectively manage ambiguity, and influence others to drive clarity, solutions, and execution plan among team and stakeholders.
• Collaborates with and influences senior leaders, Digital or Technical Product Managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/ feature launches.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
• Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
• 3 years of direct team lead or leading matrixed or cross-functional teams.
• Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy.
• Solid business acumen combined with strong technical and customer experience foundations.
• Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research techniques, and standards.
• Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
• Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
• Ability to excel in a dynamic environment with shifting priorities and a high degree of independence.
• Demonstrated people management skills.
What sets you apart:
• AI Fundamentals: Understanding of Artificial Intelligence concepts, capabilities, and potential applications within product development and business process automation. This is crucial for leveraging AI to enhance the Agent Desktop, work tools and automate processes.
• Contact Center Technology: Experience with contact center technologies is specified. This may relate to customer support for the Agent Desktop, applications or understanding how communication platforms can be integrated or automated.
• Roadmap Development: Proven ability to create and manage comprehensive product roadmaps that align with business strategy and technological capabilities. This includes defining timelines, milestones, and feature prioritization.
• Prioritization: Strong skills in prioritizing product features, initiatives, and technical debt based on business value, customer impact, and strategic alignment. This often involves using frameworks and data-driven analysis.
• Agile Methodologies: Deep understanding and practical experience with Agile development frameworks to drive efficient product development cycles.
• Product Vision and Strategy: Ability to define and articulate a clear product vision and overarching strategy that aligns with broader business objectives and technological advancements.
• Gather Requirements: Skill in effectively gathering, analyzing, and documenting product requirements from various stakeholders, including business users, technical teams, and customers.
• Stakeholder Management: Ability to effectively manage relationships and communication with diverse stakeholders, including navigating dependencies on other platforms and processes. This is critical for aligning efforts and ensuring smooth execution.
• Cost-Benefit Analysis: Proficiency in conducting cost-benefit analyses to evaluate the feasibility and potential ROI of new features, automation initiatives, and strategic investments.
• Contact Center Experience: Experience specifically within contact center environments, which may inform the approach to user support, customer interaction, and process optimization within the agent desktop and applications.
• Automation Technologies: Familiarity with various automation technologies (e.g., RPA, workflow automation tools, AI-driven automation) and their application in streamlining business processes.
• Business Strategy Integration: Ability to deeply understand and integrate business strategy into product development, ensuring that technology investments directly support organizational goals.
• API Integration: Experience with API design, integration, and management to ensure seamless data flow and interoperability between different systems and platforms.
• Product Management: Comprehensive experience in all facets of product management, from discovery and definition to launch and post-launch optimization.
Compensation range: The salary range for this position is: $143,320.00 - $273,930.00.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
$97k-120k yearly est. Auto-Apply 2d ago
Social Media & Content Manager
Alarm.com Incorporated 4.8
Digital marketing manager job in Tysons Corner, VA
Alarm.com is seeking a creative, confident, and driven Social Media & Content Manager who thrives both behind and in front of the camera. This hybrid role requires a strong background in filming, editing, and on-camera presentation for digital platforms. As a core member of the Alarm.com social media team, you will develop engaging content ideas, appear as a host/personality in videos, capture on‑brand video and photo content, and edit for optimal performance across all major social channels. The ideal candidate is a self‑starter, passionate about storytelling, comfortable engaging audiences directly, highly collaborative, and always up to date with the latest social media trends.
Key Responsibilities:
* Collaborate closely with the social media team to brainstorm, plan, and script compelling content ideas tailored to platform best practices (Instagram, TikTok, YouTube, Facebook, and LinkedIn).
* Independently film high-quality video and photo content featuring our products, team, partners, themselves, and industry stories, both in-studio and on-site as required.
* Be an on-screen personality and spokesperson with experience in front of a camera.
* Edit videos and photos for different formats, ensuring each piece aligns with Alarm.com's brand voice, visual style, and the unique requirements of each platform.
* Maintain an organized library of digital assets and raw files for ongoing reuse and adaptation.
* Stay informed on evolving social media trends, tools, and creative approaches; proactively propose new content styles and concepts and pivot as needed to leverage trends to keep the Alarm.com brand fresh and engaging.
* Collaborate with internal stakeholders, including marketing, PR, and product teams, to accurately represent product features and company messaging.
* Support the social media team in live events, webinars, and product launches where content capture and rapid editing may be required.
* Other duties as assigned.
Qualifications:
* 5+ years of experience creating and editing content for social media platforms - including filming, post-production, and regularly appearing on-camera as a host, personality, or spokesperson - with a portfolio that demonstrates both technical production expertise and on-camera presentation skills.
* Portfolio showcasing creative social media content that demonstrates both technical production (video/photo) and on‑camera presentation skills - please include links.
* Proven ability to ideate, storyboard, film, appear on‑camera, and edit content independently for diverse social media platforms.
* Expert proficiency with industry‑standard video/photo editing tools (e.g., Adobe Premiere, Final Cut Pro, After Effects, Photoshop, Canva, CapCut) and optimizing output for specific social formats.
Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
WHY WORK FOR ALARM.COM?
* Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
* Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
* Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
* Focus on fun: Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.
* Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.
COMPANY INFO:
Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.
For more information, please visit **************
COMPANY BENEFITS:
Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!
Alarm.com is an Equal Opportunity Employer
In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.
Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to ********************************.